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ULTA HD Soft Focus Liquid Foundation

ULTA

HD Soft Focus Liquid Foundation

Light Cool (light cool with pink undertones)

Item #: 2310445 Size: 1.0 oz

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Ulta's hydrating, brightening, ultra-lightweight liquid foundation, HD Soft Focus Liquid Foundation, offers a beautiful silky texture and provides medium buildable coverage that lasts all day, achieving a naturally flawless complexion.

Benefits:
  • Formulated to include a moisture balancing system that inhibits the formation of AGE's and prevents the loss of elasticity which helps reduce visible signs of skin aging
  • Contains a novel Super HD/SF Powder system that creates a soft focus, high definition effect and helps blur the appearance of wrinkles and fine lines
  • Solid powder microspheres provide excellent water-repellency and eliminate formula pilling
  • Silica microspheres scatter light, refine pores and create a flawless complexion that looks natural and healthy
  • Paraben, gluten and oil free
  • No animal derived ingredients
  • Medium, buildable coverage with a natural finish

Click here to find your perfect shade!
Cyclopentasiloxane, Isododecane, Cyclohexasiloxane, Dimethicone, Glycerin, Water / Aqua / Eau, Butylene Glycol, Disteardimonium Hectorite, Adipic Acid / Neopentyl Glycol Crosspolymer, Lecithin, PEG-10 Dimethicone, Polyglyceryl-4 Isostearate, Cetyl PEG / PPG-10 / 1 Dimethicone, Hexyl Laurate, Silica, Sodium Chloride, Sorbitan Sesquioleate, Polysilicone-11, PEG / PPG-18 / 18 Dimethicone, Phenoxyethanol, Caprylyl Glycol, Isopropyl Titanium, Isopropyl Titanium Triisostearate, Ethylene Brassylate, Potassium Sorbate, Hexylene Glycol, Laureth-12, Phenoxyethanol, Ethylhexylglycerin. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAHD Soft Focus Liquid Foundation
 
3.5

(based on 307 reviews)

65%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (200)
  • Goes on smoothly (194)
  • Lightweight (190)
  • Blends well (180)
  • Good pigmentation (121)

Cons

  • Poor coverage (87)
  • Doesn't stay on (75)
  • Too greasy (47)
  • Pricey / poor value (22)
  • Causes breakouts (21)

Best Uses

  • Light to medium coverage (181)
  • Normal skin (80)
  • Full coverage (63)
  • Dry skin (37)
  • Sensitive skin (33)
    • Reviewer Profile:
    • Budget shopper (186), Brand buyer (86)

Reviewed by 307 customers

Displaying reviews 1-10

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3.0

Great color match

By Tmack79

from Quincy, MA

About Me Budget Buyer

Verified Reviewer

Pros

  • Lightweight

Cons

  • Doesn't Stay On
  • Poor Coverage

Best Uses

  • Light To Medium Coverage
  • No Makeup Makeup

Comments about ULTA HD Soft Focus Liquid Foundation:

I got this in Light Cool when they were on sale and the color match on this was perfect for my skin. However, there was no coverage. It was more like a tinted moisturizer or BB cream than a foundation. Even building up only got it to a light coverage at best. So if you want something that gives a barely there, soft coverage that doesn't feel heavy then I'd say go for this. But if you're someone like me who wants some actual coverage from their foundation then avoid this one at all costs!

 
1.0

Flaky, not at all like previous Ulta foundation

By Steph

from West Chester, PA

About Me Budget Buyer

Verified Buyer

Pros

    Cons

    • Poor Coverage

    Best Uses

      Comments about ULTA HD Soft Focus Liquid Foundation:

      I loved Ulta's previous Fabulous Face foundation in Creamy Natural. Since Ulta doesn't make this anymore, I bought Ulta's new foundation and it is completely different. It does not blend well and looks flaky on my skin.

       
      5.0

      I love this foundation♡

      By Kriis

      from San Antonio TX

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight

      Cons

        Best Uses

        • Light To Medium Coverage
        • Sensitive Skin

        Comments about ULTA HD Soft Focus Liquid Foundation:

        Loved it!

         
        1.0

        I would not buy this again it comes off my face very easy

        By Ana

        from New York

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Easy To Apply

        Cons

        • Doesn't Stay On

        Best Uses

        • Light To Medium Coverage

        Comments about ULTA HD Soft Focus Liquid Foundation:

        I used this as foundation didn't like it it comes off easy

         
        5.0

        My go-to foundation!

        By Courtney

        from Enola, PA

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting

        Cons

          Best Uses

          • Light To Medium Coverage
          • Normal Skin

          Comments about ULTA HD Soft Focus Liquid Foundation:

          I recently decided to make the switch from drugstore foundation because I'm totally a budget buyer, and I'm so glad I tried this one! It's goes on so smooth and gives me the coverage that I need, and makes my skin look so smooth!

           
          4.0

          Good for basic all over coverage

          By LouisyPeasy

          from Hurst,Tx

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation

          Cons

          • Doesn't Stay On
          • Too Greasy

          Best Uses

          • Dry Skin
          • Light To Medium Coverage

          Comments about ULTA HD Soft Focus Liquid Foundation:

          would not recommend for oily skin types. Very light coverage, but still blurs imperfections

           
          1.0

          I've never hated a foundation so much

          By LeRae212

          from Ohio

          About Me Brand Buyer

          Verified Buyer

          Pros

            Cons

            • Causes Breakouts
            • Defines pores
            • Doesn't set
            • Doesn't Stay On
            • Flashback
            • Heavy
            • Tacky
            • Too Greasy

            Best Uses

              Comments about ULTA HD Soft Focus Liquid Foundation:

              It's terrible! I had hogh hopes for this product and I was severely let down. 1.) it's almost impossible to figure out if the shade is your match or not through the tiny "window" into the tube. 2.) it doesn't set. I set the foundation with powder AND urban decays all nighter de slick setting spray and it was incredibly greasy! 3.) HELLO PORES. I even used my favorite pore minimizer! Then I tried it with a different primer, NOPE! 4.) is was heavy and stayed tacky all day. I had a photo shoot and felt like my face was melting the entire time. 5.) the flashback is real, even with mattifying powder.

               
              5.0

              Love it

              By MjKnudson14

              from Porterville ca

              About Me Brand Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting
              • Matte Finish

              Cons

                Best Uses

                • Full Coverage
                • Light To Medium Coverage

                Comments about ULTA HD Soft Focus Liquid Foundation:

                100% love it only use this now

                 
                1.0

                No coverage whatsoever

                By B noona

                from Riverside, Ca

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Lightweight

                Cons

                • Poor Coverage
                • Pricey / Poor Value
                • Too Greasy

                Best Uses

                • Light To Medium Coverage

                Comments about ULTA HD Soft Focus Liquid Foundation:

                U might as well go outside with no make up

                 
                1.0

                I did not like this product, makes face look dewy and oily

                By Vanesa

                from Washington

                About Me Brand Buyer

                Verified Buyer

                Pros

                  Cons

                  • Doesn't Stay On
                  • Too Greasy

                  Best Uses

                    Comments about ULTA HD Soft Focus Liquid Foundation:

                    Did not like this product, I applied it with a beauty blender and a foundation brush to seee if it would make a difference and both ways made my face look dewy and oily. Through out the day I would barely touch my face and the foundation would be all over my fingers.

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    11 Questions | 11 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Would it be recommended to use a setting powder with this foundation?
                      Asked on 6/7/2017 by Vania from Baton Rouge

                      1 answer

                      • Staff Expert

                        A:

                        This foundation features a long wearing formula when worn alone without powder, but those with oilier skin types may prefer to use a setting powder; it is totally up to you and your personal preference. :-)

                        Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this product soy and gluten free
                      Asked on 5/21/2017 by Lb from Granite city il

                      1 answer

                      • Staff Expert

                        A:

                        This product is gluten free, but it is not soy free.

                        Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      I am having a hard time picking a color. I bought the light to medium warm but it is very yellow and light for my skin. The medium warm doesn't seem much darker. Is it?
                      Asked on 5/2/2017 by Lady Chaos

                      1 answer

                      • Staff Expert

                        A:

                        Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                        Answered on 5/15/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is there a specific type if primer you would recommend using? (mattifying, hydrating, etc)
                      Asked on 4/20/2017 by 000K

                      1 answer

                      • Staff Expert

                        A:

                        All of our primers are formulated to perform beautifully under our HD Foundation:

                        http://www.ulta.com/makeup-face-primer?N=1z141htZ26y4

                        Which to choose is up to you, based on your skin type and concerns. :-) Our most popular are our Fabulous Face Foundation Primer for all skin types and our Professional Matte Prime, which is a wonderful option for those with combo-oily skin.

                        Answered on 4/24/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      If I wear PRY in Lorac Foundation color would you recommend in Ulta HD?
                      Asked on 4/7/2017 by Middlemc from Orlando, FL

                      1 answer

                      • Staff Expert

                        A:

                        Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                        Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this tested on animals?
                      Asked on 1/20/2017 by Luv my bunny from Iowa

                      1 answer

                      • Staff Expert

                        A:

                        No way! ULTA Brand products are cruelty-free and never tested on animals. :-)

                        Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      What kind of finish does it have?
                      Asked on 1/14/2017 by Sami from New Jersey, US

                      1 answer

                      • Staff Expert

                        A:

                        It features a soft focus, natural finish.

                        Answered on 1/20/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this product cruelty free?
                      Asked on 1/13/2017 by Mary from Denver, CO

                      1 answer

                      • Staff Expert

                        A:

                        Yes, all ULTA products are cruelty-free and never tested on animals.

                        Answered on 1/20/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      What is the finish of this foundation and what skin type(s) would it better suit (i.e. Dry, oily, etc)?
                      Asked on 1/13/2017 by madison from Lexington, KY

                      1 answer

                      • Staff Expert

                        A:

                        It features a soft focus, natural finish and is formulated for all skin types.

                        Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Was just wondering if this product oxidizes.
                      Asked on 1/13/2017 by Lostlette from Wichita, Ks

                      1 answer

                      • Staff Expert

                        A:

                        We've had no reports of oxidation - it should remain true to color! :-)

                        Answered on 1/13/2017 by Staff Expert from Ulta Beauty
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