skip to main content
ULTA
  • Home
  • / Makeup
  • / ULTA Collection
  • / HD Soft Focus Liquid Foundation
ULTA HD Soft Focus Liquid Foundation

ULTA

HD Soft Focus Liquid Foundation

Light Cool (light cool with pink undertones)

Item #: 2310445 Size: 1.0 oz

Ask a Question
Ulta's hydrating, brightening, ultra-lightweight liquid foundation, HD Soft Focus Liquid Foundation, offers a beautiful silky texture and provides medium buildable coverage that lasts all day, achieving a naturally flawless complexion.

Benefits:
  • Formulated to include a moisture balancing system that inhibits the formation of AGE's and prevents the loss of elasticity which helps reduce visible signs of skin aging
  • Contains a novel Super HD/SF Powder system that creates a soft focus, high definition effect and helps blur the appearance of wrinkles and fine lines
  • Solid powder microspheres provide excellent water-repellency and eliminate formula pilling
  • Silica microspheres scatter light, refine pores and create a flawless complexion that looks natural and healthy
  • Paraben, gluten and oil free
  • No animal derived ingredients
  • Medium, buildable coverage with a natural finish

Click here to find your perfect shade!
Cyclopentasiloxane, Isododecane, Cyclohexasiloxane, Dimethicone, Glycerin, Water / Aqua / Eau, Butylene Glycol, Disteardimonium Hectorite, Adipic Acid / Neopentyl Glycol Crosspolymer, Lecithin, PEG-10 Dimethicone, Polyglyceryl-4 Isostearate, Cetyl PEG / PPG-10 / 1 Dimethicone, Hexyl Laurate, Silica, Sodium Chloride, Sorbitan Sesquioleate, Polysilicone-11, PEG / PPG-18 / 18 Dimethicone, Phenoxyethanol, Caprylyl Glycol, Isopropyl Titanium, Isopropyl Titanium Triisostearate, Ethylene Brassylate, Potassium Sorbate, Hexylene Glycol, Laureth-12, Phenoxyethanol, Ethylhexylglycerin. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAHD Ready Soft Focus Liquid Foundation
 
3.5

(based on 275 reviews)

66%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (181)
  • Goes on smoothly (175)
  • Lightweight (168)
  • Blends well (162)
  • Good pigmentation (110)

Cons

  • Poor coverage (79)
  • Doesn't stay on (66)
  • Too greasy (39)
  • Pricey / poor value (19)
  • Causes breakouts (18)

Best Uses

  • Light to medium coverage (160)
  • Normal skin (72)
  • Full coverage (60)
  • Dry skin (35)
  • Sensitive skin (31)
    • Reviewer Profile:
    • Budget shopper (164), Brand buyer (77)

Reviewed by 275 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

I would not buy this again

By Shay

from Arizona

About Me Budget Buyer

Verified Buyer

Pros

    Cons

    • Causes Breakouts
    • Doesn't Stay On
    • Poor Coverage
    • Too Greasy

    Best Uses

      Comments about ULTA HD Ready Soft Focus Liquid Foundation:

      Unhappy with this product, caused me to breakout and wears off after only a few hours

       
      4.0

      Good Foundation

      By SAMH

      from South Georgia

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good fragrance
      • Lightweight
      • Long-Lasting

      Cons

        Best Uses

        • Light To Medium Coverage
        • Mature Skin
        • Normal Skin

        Comments about ULTA HD Ready Soft Focus Liquid Foundation:

        Easy to apply and long lasting. No makeup smell.

         
        3.0

        I love this product but it's just a little too oily for me m

        By Nat

        from Taylor pa

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Goes On Smoothly

        Cons

        • Causes Breakouts
        • Too Greasy

        Best Uses

        • Light To Medium Coverage

        Comments about ULTA HD Ready Soft Focus Liquid Foundation:

        It was good but oily

         
        5.0

        Love it!

        By Rocio

        from Aurora, IL

        About Me Budget Buyer

        Verified Reviewer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Lightweight
        • Matte Finish

        Cons

          Best Uses

          • Light To Medium Coverage

          Comments about ULTA HD Ready Soft Focus Liquid Foundation:

          Wanted to give Ulta brand foundation a try since I'm on a budget and I'm so glad that I did. This foundation is very light weight and has good coverage. Great for the price. Will purchase again and again.

           
          3.0

          It's okay

          By Belle

          from SA, TX

          Verified Buyer

          Pros

          • Goes On Smoothly
          • Long-Lasting
          • Matte Finish

          Cons

          • Heavy

          Best Uses

            Comments about ULTA HD Ready Soft Focus Liquid Foundation:

            This foundation has lots of pros. It's not too expensive, it covers well, and lasts long. It also has some downsides. It has a fragrance that reminds me of the way paint smells. The smell does go away though. If didn't last so long, and the smell didn't go away, I would not be using this product.

             
            3.0

            It's not bad.

            By Tori

            from Salinas, CA

            Comments about ULTA HD Ready Soft Focus Liquid Foundation:

            Sometimes it could be streaky but once you build it a little more it gives a good finish.

             
            4.0

            So far, so good

            By BAlvarez

            from Austin, tx

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Easy To Apply
            • Lightweight
            • Long-Lasting

            Cons

              Best Uses

              • Normal Skin

              Comments about ULTA HD Ready Soft Focus Liquid Foundation:

              I used to use miracle blur until I found this foundation. It doesn't make my face breakout and it feels lightweight on my skin.

              (1 of 1 customers found this review helpful)

               
              1.0

              Really did not care for this product at all

              By Mv923

              from Oxford, al

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Lightweight

              Cons

              • Doesn't Stay On
              • Poor Coverage

              Best Uses

                Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                I suppose if you. Arely want any coverage but it didn't cover anything for me and didn't last long either

                 
                5.0

                First time trying, very happy with my purchase!

                By Grapeape

                from Belleville, IL

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Noncomodegenic

                Cons

                  Best Uses

                  • Light To Medium Coverage

                  Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                  Very happy with the coverage and the price!

                   
                  4.0

                  Great foundation

                  By Jane

                  from Oregon

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Lightweight

                  Cons

                    Best Uses

                    • Light To Medium Coverage

                    Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                    I like the ultra brand. A nice product with out the brand name price

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    11 Questions | 11 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Would it be recommended to use a setting powder with this foundation?
                      Asked on 6/7/2017 by Vania from Baton Rouge

                      1 answer

                      • Staff Expert

                        A:

                        This foundation features a long wearing formula when worn alone without powder, but those with oilier skin types may prefer to use a setting powder; it is totally up to you and your personal preference. :-)

                        Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this product soy and gluten free
                      Asked on 5/21/2017 by Lb from Granite city il

                      1 answer

                      • Staff Expert

                        A:

                        This product is gluten free, but it is not soy free.

                        Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      I am having a hard time picking a color. I bought the light to medium warm but it is very yellow and light for my skin. The medium warm doesn't seem much darker. Is it?
                      Asked on 5/2/2017 by Lady Chaos

                      1 answer

                      • Staff Expert

                        A:

                        Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                        Answered on 5/15/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is there a specific type if primer you would recommend using? (mattifying, hydrating, etc)
                      Asked on 4/20/2017 by 000K

                      1 answer

                      • Staff Expert

                        A:

                        All of our primers are formulated to perform beautifully under our HD Foundation:

                        http://www.ulta.com/makeup-face-primer?N=1z141htZ26y4

                        Which to choose is up to you, based on your skin type and concerns. :-) Our most popular are our Fabulous Face Foundation Primer for all skin types and our Professional Matte Prime, which is a wonderful option for those with combo-oily skin.

                        Answered on 4/24/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      If I wear PRY in Lorac Foundation color would you recommend in Ulta HD?
                      Asked on 4/7/2017 by Middlemc from Orlando, FL

                      1 answer

                      • Staff Expert

                        A:

                        Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                        Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this tested on animals?
                      Asked on 1/20/2017 by Luv my bunny from Iowa

                      1 answer

                      • Staff Expert

                        A:

                        No way! ULTA Brand products are cruelty-free and never tested on animals. :-)

                        Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      What kind of finish does it have?
                      Asked on 1/14/2017 by Sami from New Jersey, US

                      1 answer

                      • Staff Expert

                        A:

                        It features a soft focus, natural finish.

                        Answered on 1/20/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this product cruelty free?
                      Asked on 1/13/2017 by Mary from Denver, CO

                      1 answer

                      • Staff Expert

                        A:

                        Yes, all ULTA products are cruelty-free and never tested on animals.

                        Answered on 1/20/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      What is the finish of this foundation and what skin type(s) would it better suit (i.e. Dry, oily, etc)?
                      Asked on 1/13/2017 by madison from Lexington, KY

                      1 answer

                      • Staff Expert

                        A:

                        It features a soft focus, natural finish and is formulated for all skin types.

                        Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Was just wondering if this product oxidizes.
                      Asked on 1/13/2017 by Lostlette from Wichita, Ks

                      1 answer

                      • Staff Expert

                        A:

                        We've had no reports of oxidation - it should remain true to color! :-)

                        Answered on 1/13/2017 by Staff Expert from Ulta Beauty
                    Displaying questions 1-10Previous | Next »

                    Do you have a question about this product?