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ULTA HD Soft Focus Liquid Foundation

ULTA

HD Soft Focus Liquid Foundation

1.0 oz Item 2513449

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Color:Light Cool (light cool with pink undertones)

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Ulta's hydrating, brightening, ultra-lightweight liquid foundation, HD Soft Focus Liquid Foundation, offers a beautiful silky texture and provides medium buildable coverage that lasts all day, achieving a naturally flawless complexion.

Benefits:
  • Formulated to include a moisture balancing system that inhibits the formation of AGE's and prevents the loss of elasticity which helps reduce visible signs of skin aging
  • Contains a novel Super HD/SF Powder system that creates a soft focus, high definition effect and helps blur the appearance of wrinkles and fine lines
  • Solid powder microspheres provide excellent water-repellency and eliminate formula pilling
  • Silica microspheres scatter light, refine pores and create a flawless complexion that looks natural and healthy
  • Paraben, gluten and oil free
  • No animal derived ingredients
  • Medium, buildable coverage with a natural finish

Click here to find your perfect shade!
Cyclopentasiloxane, Isododecane, Cyclohexasiloxane, Dimethicone, Glycerin, Water / Aqua / Eau, Butylene Glycol, Disteardimonium Hectorite, Adipic Acid / Neopentyl Glycol Crosspolymer, Lecithin, PEG-10 Dimethicone, Polyglyceryl-4 Isostearate, Cetyl PEG / PPG-10 / 1 Dimethicone, Hexyl Laurate, Silica, Sodium Chloride, Sorbitan Sesquioleate, Polysilicone-11, PEG / PPG-18 / 18 Dimethicone, Phenoxyethanol, Caprylyl Glycol, Isopropyl Titanium, Isopropyl Titanium Triisostearate, Ethylene Brassylate, Potassium Sorbate, Hexylene Glycol, Laureth-12, Phenoxyethanol, Ethylhexylglycerin. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAHD Soft Focus Liquid Foundation
 
3.5

(based on 335 reviews)

65%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (221)
  • Goes on smoothly (212)
  • Lightweight (207)
  • Blends well (197)
  • Good pigmentation (136)

Cons

  • Poor coverage (95)
  • Doesn't stay on (82)
  • Too greasy (52)
  • Pricey / poor value (25)
  • Causes breakouts (21)

Best Uses

  • Light to medium coverage (199)
  • Normal skin (86)
  • Full coverage (67)
  • Dry skin (42)
  • Sensitive skin (37)
    • Reviewer Profile:
    • Budget shopper (205), Brand buyer (91)

Reviewed by 335 customers

Displaying reviews 1-10

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5.0

I would buy this product again

By Sybil

from Texarkana ar

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Matte Finish

Cons

    Best Uses

    • Full Coverage
    • Normal Skin

    Comments about ULTA HD Soft Focus Liquid Foundation:

    Covers very well and goes on smooth

     
    4.0

    Everyday use

    By ashes1592

    from Georgia

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight

    Cons

    • Doesn't Stay On

    Best Uses

    • Light To Medium Coverage
    • Sensitive Skin

    Comments about ULTA HD Soft Focus Liquid Foundation:

    Very sheer coverage, Not great for covering acne or hiding large pores. Works great as an everyday foundation, especially during the summer.

     
    2.0

    alright

    By haylee

    from indianapolis,IN

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation

    Cons

    • Doesn't Stay On
    • Heavy
    • Poor Coverage
    • Too Greasy

    Best Uses

    • Light To Medium Coverage

    Comments about ULTA HD Soft Focus Liquid Foundation:

    It applied easily but it was very greasy and sticky. kind of felt like syrup and i tried to put powder on top and no matter how much i used, it was still sticky

     
    5.0

    Makes my skin look so good

    By Rosie

    from Redding ca

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting
    • Matte Finish

    Cons

      Best Uses

      • Dry Skin
      • Light To Medium Coverage
      • Normal Skin

      Comments about ULTA HD Soft Focus Liquid Foundation:

      I tend to but cheaper but not too cheap and getting this made me feel like I was getting more for my money. Its looks so good on my face I love it

       
      1.0

      I would not bey this product again

      By Amber

      from Corvallis ,OR

      About Me Brand Buyer

      Verified Buyer

      Pros

        Cons

        • Poor Coverage
        • Pricey / Poor Value

        Best Uses

          Comments about ULTA HD Soft Focus Liquid Foundation:

          The Elf brand covers better than the ulta brand foundation and it was twice the price, I was disappointed.

           
          4.0

          I would buy again

          By Jane

          from Michigan

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting

          Cons

            Best Uses

            • Dry Skin
            • Light To Medium Coverage
            • Mature Skin

            Comments about ULTA HD Soft Focus Liquid Foundation:

            I usually use IT foundation and wanted to try a less expensive brand. I'm very happy with the coverage this product has given me

             
            1.0

            No coverage and streaky

            By Coverage Queen

            from VA

            Verified Buyer

            Pros

            • Lightweight

            Cons

            • Doesn't Stay On
            • Poor Coverage
            • Too Greasy

            Best Uses

              Comments about ULTA HD Soft Focus Liquid Foundation:

              Poor coverage, doesn't stay on long, shows fine lines and creases, greasy

               
              1.0

              Very tacky, dries weird

              By Arizona alyssa

              from Oceanside Ca

              About Me Budget Buyer

              Verified Buyer

              Pros

                Cons

                • Doesn't Stay On
                • Poor Coverage

                Best Uses

                • Light To Medium Coverage

                Comments about ULTA HD Soft Focus Liquid Foundation:

                I didn't like the foundation at all. I have used other makeup store brand foundation and thought I might as well try the ulta brand foundation but unfortunately this is not a winner.

                 
                4.0

                Finally a good foundation for large pores

                By k-rock

                from Pennsylvania

                About Me Budget Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Matte Finish

                Cons

                  Best Uses

                  • Acne-Prone or Oily Skin
                  • Light To Medium Coverage

                  Comments about ULTA HD Soft Focus Liquid Foundation:

                  Now that I'm in my 30s, my pores have never been more noticeable! Even with primer, they are still not able to be filled in and concealed. Whatever this foundation is made of, works wonders on making my pores disappear. It's unreal!! I usually get nervous with I see these "soft-focus/light-reflecting/photo-ready" foundations because they all tend to be filled with microscopic glitter, which is just awful! But not this one!!! It's wonderful! It feels really light and silky, but it covers my redness and unevenness easily with one "coat". I just started using it, and so far so good. I have oily, combination, acne prone skin. I apply it with my damp Ulta brand orange beauty blender. I have high hopes that this will be my go-to foundation from now on!!

                   
                  4.0

                  Love it!

                  By N/a

                  from Illinois

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly
                  • Good Pigmentation
                  • Lightweight
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Dry Skin
                    • Mature Skin

                    Comments about ULTA HD Soft Focus Liquid Foundation:

                    Went on smooth, and covered nicely.

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    14 Questions | 14 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      What is the best way to apply this foundation? Fingers, beauty bender, or brush?
                      Asked on 7/10/2017 by Azgirl from Phx., AZ

                      1 answer

                      • Staff Expert

                        A:

                        Our ULTA Angled Foundation Brush works wonderfully to apply this foundation! You can also use your fingers or a makeup sponge to apply it, if you prefer.

                        Answered on 7/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this product feature any sun protection (spf)
                      Asked on 7/10/2017 by Alyssa from Kansas

                      1 answer

                      • Staff Expert

                        A:

                        This product does not provide sun protection and is not SPF-rated.

                        Answered on 7/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      How can you tell if you have cool, neutral or warm complexion.
                      Asked on 7/7/2017 by Babs from Millerton, PA

                      1 answer

                      • Staff Expert

                        A:

                        If you're unsure what your undertone is, we recommend visiting your nearest Ulta Beauty store for a complimentary shade matching by one of our beauty associates. The top of our shade finder provides additional information about undertone:

                        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                        Answered on 7/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Would it be recommended to use a setting powder with this foundation?
                      Asked on 6/7/2017 by Vania from Baton Rouge

                      1 answer

                      • Staff Expert

                        A:

                        This foundation features a long wearing formula when worn alone without powder, but those with oilier skin types may prefer to use a setting powder; it is totally up to you and your personal preference. :-)

                        Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this product soy and gluten free
                      Asked on 5/21/2017 by Lb from Granite city il

                      1 answer

                      • Staff Expert

                        A:

                        This product is gluten free, but it is not soy free.

                        Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      I am having a hard time picking a color. I bought the light to medium warm but it is very yellow and light for my skin. The medium warm doesn't seem much darker. Is it?
                      Asked on 5/2/2017 by Lady Chaos

                      1 answer

                      • Staff Expert

                        A:

                        Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                        Answered on 5/15/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is there a specific type if primer you would recommend using? (mattifying, hydrating, etc)
                      Asked on 4/20/2017 by 000K

                      1 answer

                      • Staff Expert

                        A:

                        All of our primers are formulated to perform beautifully under our HD Foundation:

                        http://www.ulta.com/makeup-face-primer?N=1z141htZ26y4

                        Which to choose is up to you, based on your skin type and concerns. :-) Our most popular are our Fabulous Face Foundation Primer for all skin types and our Professional Matte Prime, which is a wonderful option for those with combo-oily skin.

                        Answered on 4/24/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      If I wear PRY in Lorac Foundation color would you recommend in Ulta HD?
                      Asked on 4/7/2017 by Middlemc from Orlando, FL

                      1 answer

                      • Staff Expert

                        A:

                        Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                        http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                        Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this tested on animals?
                      Asked on 1/20/2017 by Luv my bunny from Iowa

                      1 answer

                      • Staff Expert

                        A:

                        No way! ULTA Brand products are cruelty-free and never tested on animals. :-)

                        Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      What kind of finish does it have?
                      Asked on 1/14/2017 by Sami from New Jersey, US

                      1 answer

                      • Staff Expert

                        A:

                        It features a soft focus, natural finish.

                        Answered on 1/20/2017 by Staff Expert from Ulta Beauty
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