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ULTA HD Ready Soft Focus Liquid Foundation

ULTA

HD Ready Soft Focus Liquid Foundation

Light Cool (light cool with pink undertones)

Item #: 2310445 Size: 1.0 oz

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Ulta's hydrating, brightening, ultra-lightweight liquid foundation, HD Ready Soft Focus Liquid Foundation, offers a beautiful silky texture and provides medium buildable coverage that lasts all day, achieving a naturally flawless complexion.

Benefits:
  • Formulated to include a moisture balancing system that inhibits the formation of AGE's and prevents the loss of elasticity which helps reduce visible signs of skin aging
  • Contains a novel Super HD/SF Powder system that creates a soft focus, high definition effect and helps blur the appearance of wrinkles and fine lines
  • Solid powder microspheres provide excellent water-repellency and eliminate formula pilling
  • Silica microspheres scatter light, refine pores and create a flawless complexion that looks natural and healthy
  • Paraben, gluten and oil free
  • No animal derived ingredients
  • Medium, buildable coverage with a natural finish

Click here to find your perfect shade!
Cyclopentasiloxane, Isododecane, Cyclohexasiloxane, Dimethicone, Glycerin, Water / Aqua / Eau, Butylene Glycol, Disteardimonium Hectorite, Adipic Acid / Neopentyl Glycol Crosspolymer, Lecithin, PEG-10 Dimethicone, Polyglyceryl-4 Isostearate, Cetyl PEG / PPG-10 / 1 Dimethicone, Hexyl Laurate, Silica, Sodium Chloride, Sorbitan Sesquioleate, Polysilicone-11, PEG / PPG-18 / 18 Dimethicone, Phenoxyethanol, Caprylyl Glycol, Isopropyl Titanium, Isopropyl Titanium Triisostearate, Ethylene Brassylate, Potassium Sorbate, Hexylene Glycol, Laureth-12, Phenoxyethanol, Ethylhexylglycerin. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAHD Ready Soft Focus Liquid Foundation
 
3.6

(based on 192 reviews)

66%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (130)
  • Goes on smoothly (122)
  • Lightweight (117)
  • Blends well (108)
  • Good pigmentation (81)

Cons

  • Poor coverage (58)
  • Doesn't stay on (47)
  • Too greasy (29)
  • Causes breakouts (11)
  • Difficult to apply (11)

Best Uses

  • Light to medium coverage (118)
  • Normal skin (57)
  • Full coverage (42)
  • Dry skin (28)
  • Sensitive skin (24)
    • Reviewer Profile:
    • Budget shopper (112), Brand buyer (57)

Reviewed by 192 customers

Displaying reviews 1-10

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5.0

I'm not a fan of liquid foundation but I really like this

By MCC77

from Kenosha,Wi

About Me Brand Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight

Cons

    Best Uses

    • Full Coverage
    • Normal Skin

    Comments about ULTA HD Ready Soft Focus Liquid Foundation:

    I always struggle with liquids but this one I use more then ever

     
    2.0

    Meh...

    By Halle

    from Cypress, TX

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Easy To Apply
    • Lightweight
    • Matte Finish

    Cons

    • Doesn't Stay On
    • Poor Coverage
    • Pricey / Poor Value

    Best Uses

    • Normal Skin

    Comments about ULTA HD Ready Soft Focus Liquid Foundation:

    Purchased this because Ulta was out of my normal foundation, so I thought I would give this a try. The product is Ok. It covers decently and has plenty of shades to match skin tones. However, its very liquidy and you have to apply quite a bit to get the same coverage as other products. I put it on at 7:30am and by 3:00pm, it's like I never put anything on. I have found that because you have several layers the product, and reapply it throughout the day, it does not last very long. Will not purchase again.

     
    5.0

    Second time buying this foundation. I love it

    By BeautyValkry

    from Bellevue, Idaho

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting
    • Matte Finish

    Cons

      Best Uses

      • Acne-Prone or Oily Skin
      • Full Coverage
      • Sensitive Skin

      Comments about ULTA HD Ready Soft Focus Liquid Foundation:

      Love it, I use it almost every day

       
      4.0

      Such a great product for the price.

      By FaithInMAKEUP

      from Texas

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation

      Cons

        Best Uses

        • Light To Medium Coverage

        Comments about ULTA HD Ready Soft Focus Liquid Foundation:

        Such a great product works very well. Just wish it stayed on a little longer.

         
        2.0

        I would not buy again

        By Tay

        from Vancouver, WA

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Lightweight

        Cons

        • Causes Breakouts
        • Poor Coverage
        • Too Greasy

        Best Uses

        • Light To Medium Coverage

        Comments about ULTA HD Ready Soft Focus Liquid Foundation:

        I bought it for prom, made my face look cakey because I had to apply so much for full coverage

        (1 of 1 customers found this review helpful)

         
        4.0

        Feels greasy & thin at first...but dries matte & DELIVERS!

        By tajhntee

        from Brooklyn, NY

        About Me Budget Buyer

        Verified Reviewer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Matte Finish

        Cons

        • Poor shade range

        Best Uses

        • Acne-Prone or Oily Skin
        • Light To Medium Coverage
        • Mature Skin
        • Sensitive Skin

        Comments about ULTA HD Ready Soft Focus Liquid Foundation:

        I was skeptical at first because it felt thin and greasy when tested on my forearm but as I started to blend, the texture is actually smooth and velvety. It dries matte and lasted through a 12-hour shift. It's buildable to medium coverage. In the photo I have on two coats of the deep warm shade, blended with a damp Ulta Body Blending Sponge (it works better then a regular blending sponge when you have large face, LOL), I set my face with Ulta Matte Bronzer in Warm and Ulta Matte Make Up Setting Spray, then applied Ulta Illuminating Powder in Pink Diamond to the high points of my face. The picture is taken in natural sunlight in NYC after four hours of wearing makeup indoors. I think this is great for mature skin (I'm 46). My only complaint is that the shade I'm wearing is the darkest shade and I'm certainly not the darkest Ulta customer. Ulta should expand their shade range.

         
        1.0

        Would not buy

        By You know

        from Jerome, ID

        Verified Buyer

        Pros

        • Good Pigmentation

        Cons

        • Difficult To Apply
        • Heavy

        Best Uses

        • Light To Medium Coverage

        Comments about ULTA HD Ready Soft Focus Liquid Foundation:

        Ulta brand has the worst color selection none match my skin tone what so ever.

         
        1.0

        Not a fan

        By Shorty

        from Denton

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Easy To Apply

        Cons

        • Causes Breakouts
        • Doesn't Stay On
        • Too Greasy

        Best Uses

          Comments about ULTA HD Ready Soft Focus Liquid Foundation:

          Didn't like it at all. Made my face breakout. Made my skin feel oily

           
          1.0

          Thin, dors not cover well

          By Erin b

          from Seneca sc

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Goes On Smoothly

          Cons

          • Doesn't Stay On
          • Poor Coverage

          Best Uses

          • Light To Medium Coverage

          Comments about ULTA HD Ready Soft Focus Liquid Foundation:

          Daily wear, light but just too thin and runny.

           
          1.0

          I would not buy this again

          By Lisa

          from Jacksonville

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Lightweight

          Cons

          • Difficult To Apply
          • Doesn't Stay On
          • Poor Coverage

          Best Uses

          • Light To Medium Coverage

          Comments about ULTA HD Ready Soft Focus Liquid Foundation:

          It did not cover very well.

          Displaying reviews 1-10

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          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          7 Questions | 7 Answers
          Displaying questions 1-7
          • Q:

            If I wear PRY in Lorac Foundation color would you recommend in Ulta HD?
            Asked on 4/7/2017 by Middlemc from Orlando, FL

            1 answer

            • Staff Expert

              A:

              Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

              http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

              Answered on 4/11/2017 by Staff Expert from Ulta Beauty
          • Q:

            Is this tested on animals?
            Asked on 1/20/2017 by Luv my bunny from Iowa

            1 answer

            • Staff Expert

              A:

              No way! ULTA Brand products are cruelty-free and never tested on animals. :-)

              Answered on 1/23/2017 by Staff Expert from Ulta Beauty
          • Q:

            What kind of finish does it have?
            Asked on 1/14/2017 by Sami from New Jersey, US

            1 answer

            • Staff Expert

              A:

              It features a soft focus, natural finish.

              Answered on 1/20/2017 by Staff Expert from Ulta Beauty
          • Q:

            Is this product cruelty free?
            Asked on 1/13/2017 by Mary from Denver, CO

            1 answer

            • Staff Expert

              A:

              Yes, all ULTA products are cruelty-free and never tested on animals.

              Answered on 1/20/2017 by Staff Expert from Ulta Beauty
          • Q:

            What is the finish of this foundation and what skin type(s) would it better suit (i.e. Dry, oily, etc)?
            Asked on 1/13/2017 by madison from Lexington, KY

            1 answer

            • Staff Expert

              A:

              It features a soft focus, natural finish and is formulated for all skin types.

              Answered on 1/23/2017 by Staff Expert from Ulta Beauty
          • Q:

            Was just wondering if this product oxidizes.
            Asked on 1/13/2017 by Lostlette from Wichita, Ks

            1 answer

            • Staff Expert

              A:

              We've had no reports of oxidation - it should remain true to color! :-)

              Answered on 1/13/2017 by Staff Expert from Ulta Beauty
          • Q:

            Does it have a pump?
            Asked on 1/4/2017 by abby from missouri

            1 answer

            • Staff Expert

              A:

              Yes, it does. You can view it in the second product image - we hope this helps! :-)

              Answered on 1/4/2017 by Staff Expert from Ulta Beauty
          Displaying questions 1-7

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