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ULTA HD Ready Soft Focus Liquid Foundation

ULTA

HD Ready Soft Focus Liquid Foundation

Light Cool (light cool with pink undertones)

Item #: 2310445 Size: 1.0 oz

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Ulta's hydrating, brightening, ultra-lightweight liquid foundation, HD Ready Soft Focus Liquid Foundation, offers a beautiful silky texture and provides medium buildable coverage that lasts all day, achieving a naturally flawless complexion.

Benefits:
  • Formulated to include a moisture balancing system that inhibits the formation of AGE's and prevents the loss of elasticity which helps reduce visible signs of skin aging
  • Contains a novel Super HD/SF Powder system that creates a soft focus, high definition effect and helps blur the appearance of wrinkles and fine lines
  • Solid powder microspheres provide excellent water-repellency and eliminate formula pilling
  • Silica microspheres scatter light, refine pores and create a flawless complexion that looks natural and healthy
  • Paraben, gluten and oil free
  • No animal derived ingredients
  • Medium, buildable coverage with a natural finish

Click here to find your perfect shade!
Cyclopentasiloxane, Isododecane, Cyclohexasiloxane, Dimethicone, Glycerin, Water / Aqua / Eau, Butylene Glycol, Disteardimonium Hectorite, Adipic Acid / Neopentyl Glycol Crosspolymer, Lecithin, PEG-10 Dimethicone, Polyglyceryl-4 Isostearate, Cetyl PEG / PPG-10 / 1 Dimethicone, Hexyl Laurate, Silica, Sodium Chloride, Sorbitan Sesquioleate, Polysilicone-11, PEG / PPG-18 / 18 Dimethicone, Phenoxyethanol, Caprylyl Glycol, Isopropyl Titanium, Isopropyl Titanium Triisostearate, Ethylene Brassylate, Potassium Sorbate, Hexylene Glycol, Laureth-12, Phenoxyethanol, Ethylhexylglycerin. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAHD Ready Soft Focus Liquid Foundation
 
3.5

(based on 262 reviews)

66%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (174)
  • Goes on smoothly (168)
  • Lightweight (160)
  • Blends well (155)
  • Good pigmentation (107)

Cons

  • Poor coverage (76)
  • Doesn't stay on (63)
  • Too greasy (37)
  • Pricey / poor value (19)
  • Causes breakouts (16)

Best Uses

  • Light to medium coverage (154)
  • Normal skin (70)
  • Full coverage (59)
  • Dry skin (35)
  • Sensitive skin (30)
    • Reviewer Profile:
    • Budget shopper (156), Brand buyer (74)

Reviewed by 262 customers

Displaying reviews 1-10

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1.0

The worst I have ever used

By Thelightskinnedhapa

from Daphne,Al

About Me Budget Buyer

Verified Reviewer

Pros

    Cons

    • Causes Breakouts
    • Difficult To Apply
    • Doesn't Stay On
    • Poor Coverage

    Best Uses

      Comments about ULTA HD Ready Soft Focus Liquid Foundation:

      I've never had such a horrible foundation before! I found a color that matched me pretty well, but it doesn't help that the color matches when it streaks, doesn't blend, oxidizeses in minutes, and doesn't stay. I have a terrible and painful breakout now because of this foundation. Trash. This product is just trash

       
      3.0

      Liquid foundation

      By Katrina

      from WV

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Lightweight

      Cons

        Best Uses

        • Light To Medium Coverage

        Comments about ULTA HD Ready Soft Focus Liquid Foundation:

        I wanted a new foundation to try and was surprised how easily and well this blended with my fair skin tone.

         
        4.0

        Yes i like it

        By Lana love

        from Pemberville, ohio

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Lightweight

        Cons

        • Poor Coverage

        Best Uses

        • Light To Medium Coverage
        • Normal Skin

        Comments about ULTA HD Ready Soft Focus Liquid Foundation:

        Easy to use

         
        4.0

        Good coverage

        By Blakely

        from Salisbury, NC

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Lightweight

        Cons

          Best Uses

          • Light To Medium Coverage
          • Normal Skin

          Comments about ULTA HD Ready Soft Focus Liquid Foundation:

          Nice alternative to more expensive products.

           
          3.0

          Its ok

          By Allliosn

          from Orrville,ohio

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Lightweight

          Cons

            Best Uses

            • Light To Medium Coverage

            Comments about ULTA HD Ready Soft Focus Liquid Foundation:

            This is a very light coverage. It doesn't cover blemishes or redness even after 2 coats. Now I use it to lighten up a darker foundation so it works well with that.

             
            2.0

            Watery

            By Whitney

            from Kennesaw

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Goes On Smoothly

            Cons

            • Too Greasy

            Best Uses

            • Dry Skin
            • Light To Medium Coverage

            Comments about ULTA HD Ready Soft Focus Liquid Foundation:

            I usually purchase Tarte or Becca foundations. I wanted to try out some "drug store" type brands. This one is too watery. When you pump it out, press softly because it comes out watery. It does go on smoothly, and covers well but by the end of the day, I am super shiny and it kinda wipes off.

            (0 of 1 customers found this review helpful)

             
            3.0

            It's ok you get what you pay for!

            By Chell

            from Parma OH

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation

            Cons

            • Too Greasy

            Best Uses

              Comments about ULTA HD Ready Soft Focus Liquid Foundation:

              It's ok not great but its not horrible.

               
              1.0

              Save your money

              By Ninajinks

              from Little Rock, AR

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Goes On Smoothly

              Cons

              • Doesn't Stay On
              • Poor Coverage

              Best Uses

                Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                Zero coverage and no matter the tool used to apply it's streaky and smells bad.

                 
                5.0

                Perfect color match and smooth application. Love it.

                By Kara Williams

                from Cape Cod MA

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight

                Cons

                  Best Uses

                  • Full Coverage
                  • Sensitive Skin

                  Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                  Love it. I only buy IT cosmetics but they didn't have the color I needed so I bought this and it is fabulous. Great price and great color blend.

                   
                  4.0

                  I liked it

                  By Misty Scott

                  from Masaryktown, FL

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly
                  • Lightweight
                  • Long-Lasting

                  Cons

                  • Poor Coverage

                  Best Uses

                  • Light To Medium Coverage

                  Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                  I used my blending sponge to apply it. It applies good and smooth. I am just looking for a full coverage that is the only thing I would change.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  11 Questions | 11 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Would it be recommended to use a setting powder with this foundation?
                    Asked on 6/7/2017 by Vania from Baton Rouge

                    1 answer

                    • Staff Expert

                      A:

                      This foundation features a long wearing formula when worn alone without powder, but those with oilier skin types may prefer to use a setting powder; it is totally up to you and your personal preference. :-)

                      Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product soy and gluten free
                    Asked on 5/21/2017 by Lb from Granite city il

                    1 answer

                    • Staff Expert

                      A:

                      This product is gluten free, but it is not soy free.

                      Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    I am having a hard time picking a color. I bought the light to medium warm but it is very yellow and light for my skin. The medium warm doesn't seem much darker. Is it?
                    Asked on 5/2/2017 by Lady Chaos

                    1 answer

                    • Staff Expert

                      A:

                      Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                      http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                      Answered on 5/15/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Is there a specific type if primer you would recommend using? (mattifying, hydrating, etc)
                    Asked on 4/20/2017 by 000K

                    1 answer

                    • Staff Expert

                      A:

                      All of our primers are formulated to perform beautifully under our HD Foundation:

                      http://www.ulta.com/makeup-face-primer?N=1z141htZ26y4

                      Which to choose is up to you, based on your skin type and concerns. :-) Our most popular are our Fabulous Face Foundation Primer for all skin types and our Professional Matte Prime, which is a wonderful option for those with combo-oily skin.

                      Answered on 4/24/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    If I wear PRY in Lorac Foundation color would you recommend in Ulta HD?
                    Asked on 4/7/2017 by Middlemc from Orlando, FL

                    1 answer

                    • Staff Expert

                      A:

                      Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                      http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                      Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this tested on animals?
                    Asked on 1/20/2017 by Luv my bunny from Iowa

                    1 answer

                    • Staff Expert

                      A:

                      No way! ULTA Brand products are cruelty-free and never tested on animals. :-)

                      Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    What kind of finish does it have?
                    Asked on 1/14/2017 by Sami from New Jersey, US

                    1 answer

                    • Staff Expert

                      A:

                      It features a soft focus, natural finish.

                      Answered on 1/20/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product cruelty free?
                    Asked on 1/13/2017 by Mary from Denver, CO

                    1 answer

                    • Staff Expert

                      A:

                      Yes, all ULTA products are cruelty-free and never tested on animals.

                      Answered on 1/20/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    What is the finish of this foundation and what skin type(s) would it better suit (i.e. Dry, oily, etc)?
                    Asked on 1/13/2017 by madison from Lexington, KY

                    1 answer

                    • Staff Expert

                      A:

                      It features a soft focus, natural finish and is formulated for all skin types.

                      Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Was just wondering if this product oxidizes.
                    Asked on 1/13/2017 by Lostlette from Wichita, Ks

                    1 answer

                    • Staff Expert

                      A:

                      We've had no reports of oxidation - it should remain true to color! :-)

                      Answered on 1/13/2017 by Staff Expert from Ulta Beauty
                  Displaying questions 1-10Previous | Next »

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