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ULTA HD Ready Soft Focus Liquid Foundation

ULTA

HD Ready Soft Focus Liquid Foundation

Light Cool (light cool with pink undertones)

Item #: 2310445 Size: 1.0 oz

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FREE deluxe Palette with any $16.50 ULTA Beauty Cosmetics, Brushes, and Beauty Tools purchase (offer valid 5/14/17-6/3/17 or while supplies last)

FREE deluxe Palette w/ any $16.50 ULTA Beauty Cosmetics, Brushes, and Beauty Tools purchase
Ulta's hydrating, brightening, ultra-lightweight liquid foundation, HD Ready Soft Focus Liquid Foundation, offers a beautiful silky texture and provides medium buildable coverage that lasts all day, achieving a naturally flawless complexion.

Benefits:
  • Formulated to include a moisture balancing system that inhibits the formation of AGE's and prevents the loss of elasticity which helps reduce visible signs of skin aging
  • Contains a novel Super HD/SF Powder system that creates a soft focus, high definition effect and helps blur the appearance of wrinkles and fine lines
  • Solid powder microspheres provide excellent water-repellency and eliminate formula pilling
  • Silica microspheres scatter light, refine pores and create a flawless complexion that looks natural and healthy
  • Paraben, gluten and oil free
  • No animal derived ingredients
  • Medium, buildable coverage with a natural finish

Click here to find your perfect shade!
Cyclopentasiloxane, Isododecane, Cyclohexasiloxane, Dimethicone, Glycerin, Water / Aqua / Eau, Butylene Glycol, Disteardimonium Hectorite, Adipic Acid / Neopentyl Glycol Crosspolymer, Lecithin, PEG-10 Dimethicone, Polyglyceryl-4 Isostearate, Cetyl PEG / PPG-10 / 1 Dimethicone, Hexyl Laurate, Silica, Sodium Chloride, Sorbitan Sesquioleate, Polysilicone-11, PEG / PPG-18 / 18 Dimethicone, Phenoxyethanol, Caprylyl Glycol, Isopropyl Titanium, Isopropyl Titanium Triisostearate, Ethylene Brassylate, Potassium Sorbate, Hexylene Glycol, Laureth-12, Phenoxyethanol, Ethylhexylglycerin. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAHD Ready Soft Focus Liquid Foundation
 
3.6

(based on 218 reviews)

68%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (149)
  • Goes on smoothly (140)
  • Lightweight (131)
  • Blends well (128)
  • Good pigmentation (92)

Cons

  • Poor coverage (63)
  • Doesn't stay on (51)
  • Too greasy (30)
  • Pricey / poor value (16)
  • Causes breakouts (12)

Best Uses

  • Light to medium coverage (130)
  • Normal skin (61)
  • Full coverage (50)
  • Dry skin (29)
  • Sensitive skin (26)
    • Reviewer Profile:
    • Budget shopper (132), Brand buyer (60)

Reviewed by 218 customers

Displaying reviews 1-10

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5.0

Great product!

By Shelby

from Michigan

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly

Cons

    Best Uses

    • Acne-Prone or Oily Skin
    • Light To Medium Coverage

    Comments about ULTA HD Ready Soft Focus Liquid Foundation:

    I loved this product. I wanted to try out a new foundation and this is the one I picked. It's a very liquid foundation so it blends great! I like to use it with a beauty blender. It has great coverage and lasts all day. I have very oily skin so I set it with powder and it works great for me. Definitely will be buying this again!

     
    4.0

    Great buy!

    By Mary M.

    from Schenectady,NY

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Lightweight

    Cons

      Best Uses

      • Light To Medium Coverage

      Comments about ULTA HD Ready Soft Focus Liquid Foundation:

      Great product. Feels like the more expensive cosmetic foundations when you first apply it on your face.

       
      4.0

      Love this

      By gloria

      from lakeland, florida

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Lightweight
      • Long-Lasting
      • Matte Finish

      Cons

        Best Uses

        • Full Coverage

        Comments about ULTA HD Ready Soft Focus Liquid Foundation:

        Most of the brands I previously tired would melt right off. I love that this feels so natural and doesn't rub off while providing a flawless look

         
        1.0

        Not Satisfied

        By Maria

        from Hanford

        About Me Budget Buyer

        Verified Buyer

        Pros

          Cons

          • Doesn't Stay On
          • Poor Coverage
          • Pricey / Poor Value

          Best Uses

            Comments about ULTA HD Ready Soft Focus Liquid Foundation:

            Very poor coverage

             
            1.0

            did not like it

            By jj

            from seminole

            About Me Brand Buyer

            Verified Buyer

            Pros

              Cons

              • Poor Coverage
              • Too Greasy

              Best Uses

                Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                too oily

                 
                5.0

                Fabulous for sensitive skin

                By Shana

                from Fresno, Ca

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Long-Lasting

                Cons

                • None

                Best Uses

                • Acne-Prone or Oily Skin
                • Dry Skin
                • Light To Medium Coverage
                • Mature Skin
                • Normal Skin
                • Sensitive Skin

                Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                I have extremely sensitive skin and this is the best product that I have found, and believe me I've had it all.

                 
                4.0

                I like and would buy again

                By Rinna

                from Aurora, CO

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Lightweight

                Cons

                  Best Uses

                  • Full Coverage

                  Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                  So far so good

                   
                  4.0

                  I would buy this again.

                  By Dorothy

                  from Jacksonville, FL

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly
                  • Lightweight
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Light To Medium Coverage

                    Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                    The shade I chose is a bit dark for my skin tone, but I lighten it with translucent power.

                     
                    5.0

                    Great long lasting coverage!

                    By Em

                    from St. George

                    About Me Budget Buyer

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Goes On Smoothly
                    • Good Pigmentation
                    • Lightweight
                    • Long-Lasting
                    • Matte Finish

                    Cons

                      Best Uses

                      • Acne-Prone or Oily Skin
                      • Full Coverage
                      • Mature Skin

                      Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                      Everyday perfect coverage! Will definitely buy again!

                       
                      4.0

                      Love

                      By Me

                      from Chattanooga

                      About Me Brand Buyer

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Goes On Smoothly
                      • Good Pigmentation
                      • Lightweight
                      • Long-Lasting

                      Cons

                        Best Uses

                        • Full Coverage

                        Comments about ULTA HD Ready Soft Focus Liquid Foundation:

                        ❤️

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        9 Questions | 9 Answers
                        Displaying questions 1-9
                        • Q:

                          I am having a hard time picking a color. I bought the light to medium warm but it is very yellow and light for my skin. The medium warm doesn't seem much darker. Is it?
                          Asked on 5/2/2017 by Lady Chaos

                          1 answer

                          • Staff Expert

                            A:

                            Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                            http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                            Answered on 5/15/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          Is there a specific type if primer you would recommend using? (mattifying, hydrating, etc)
                          Asked on 4/20/2017 by 000K

                          1 answer

                          • Staff Expert

                            A:

                            All of our primers are formulated to perform beautifully under our HD Foundation:

                            http://www.ulta.com/makeup-face-primer?N=1z141htZ26y4

                            Which to choose is up to you, based on your skin type and concerns. :-) Our most popular are our Fabulous Face Foundation Primer for all skin types and our Professional Matte Prime, which is a wonderful option for those with combo-oily skin.

                            Answered on 4/24/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          If I wear PRY in Lorac Foundation color would you recommend in Ulta HD?
                          Asked on 4/7/2017 by Middlemc from Orlando, FL

                          1 answer

                          • Staff Expert

                            A:

                            Please use our shade finder to determine your best match, or please visit your nearest Ulta Beauty store to test the shades with the assistance of a beauty associate to determine your best match.

                            http://www.ulta.com/shade-finders/ulta-beauty-shade-finder/

                            Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this tested on animals?
                          Asked on 1/20/2017 by Luv my bunny from Iowa

                          1 answer

                          • Staff Expert

                            A:

                            No way! ULTA Brand products are cruelty-free and never tested on animals. :-)

                            Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          What kind of finish does it have?
                          Asked on 1/14/2017 by Sami from New Jersey, US

                          1 answer

                          • Staff Expert

                            A:

                            It features a soft focus, natural finish.

                            Answered on 1/20/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this product cruelty free?
                          Asked on 1/13/2017 by Mary from Denver, CO

                          1 answer

                          • Staff Expert

                            A:

                            Yes, all ULTA products are cruelty-free and never tested on animals.

                            Answered on 1/20/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          What is the finish of this foundation and what skin type(s) would it better suit (i.e. Dry, oily, etc)?
                          Asked on 1/13/2017 by madison from Lexington, KY

                          1 answer

                          • Staff Expert

                            A:

                            It features a soft focus, natural finish and is formulated for all skin types.

                            Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          Was just wondering if this product oxidizes.
                          Asked on 1/13/2017 by Lostlette from Wichita, Ks

                          1 answer

                          • Staff Expert

                            A:

                            We've had no reports of oxidation - it should remain true to color! :-)

                            Answered on 1/13/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          Does it have a pump?
                          Asked on 1/4/2017 by abby from missouri

                          1 answer

                          • Staff Expert

                            A:

                            Yes, it does. You can view it in the second product image - we hope this helps! :-)

                            Answered on 1/4/2017 by Staff Expert from Ulta Beauty
                        Displaying questions 1-9

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