skip to main content
ULTA
  • Home
  • / Skin Care
  • / Suncare
  • / Self-Tanning & Bronzing
  • / Gradual Tan Face Serum
Coola Gradual Tan Face Serum

Coola

Gradual Tan Face Serum

1.7 oz Item 2506723

Enjoy a natural-looking radiance year-round with this daily use, 70%+ organic Sunless Tan Anti-Aging Face Serum. An antioxidant-rich blend of Argan Oil, Vitamin C, Hyaluronic Acid and Plant Stem Cell Cultures leaves skin feeling smooth, hydrated and glowing. The streak-free and transfer-free gradual tan lasts up to three days and is great for use alone or added to your everyday face moisturizer for buildable luminance. Its infused with a natural Pina-Coco scent to cover the telltale self-tan aroma.
For maximum color, dispense a small amount into palm of hand and spread evenly across face. For gradual color, pump two to three drops into daily moisturizer and apply to skin. For best results, exfoliate skin prior to use.
Water (Aqua), Propanediol, Dihydroxyacetone, Glycerin, Aloe Barbadensis Leaf Juice Powder*, Heptyl Undecylenate, Argan Oil, Polyglyceryl-6 Esters, Centella Asiatica Meristem Cell Culture, Hydrolyzed Algin, Caprylic/Capric Glycerides Polyglycerin-10 Esters, Sodium Hyaluronate, Chlorella Vulgaris Extract, Hibiscus Sabdariffa Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Ascorbyl Palmitate, Vitis Vinifera (Grape) Seed Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil*, Cetearyl Glucoside, Alcohol Denat.*, Maris Aqua, Polyglyceryl-4 Caprate, Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Fragrance, Gluconolactone, Potassium Sorbate, Sodium Benzoate.

*Certified Organic

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
CoolaGradual Tan Face Serum
 
4.6

(based on 189 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (165)
  • Natural tan (159)
  • Creates even tan (151)
  • Doesn't clog pores (150)
  • Dries quickly (149)

Cons

  • Fades (29)
  • Bad odor (10)
  • Doesn't work (9)
  • Uneven tan (5)
  • Pricey / poor value (3)

Best Uses

  • Face (175)
  • Daily use (68)
  • Body (15)
  • Quick-fix (15)
    • Reviewer Profile:
    • Brand buyer (117), Budget shopper (35)

Reviewed by 189 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I cant live without this product! Amazing subtle tan

By Ela K

from CT

About Me Budget Buyer

Verified Buyer

Pros

  • Creates Even Tan
  • Natural Tan
  • Not Greasy

Cons

    Best Uses

    • Face

    Comments about Coola Gradual Tan Face Serum:

    One of my favorite skin care products

     
    5.0

    So happy I found this!

    By Taylor

    from Minneapolis

    About Me Brand Buyer

    Pros

    • Creates Even Tan
    • Doesn't Clog Pores
    • Dries Quickly
    • Easy To Apply
    • Natural Tan
    • Not Greasy
    • Works Quickly

    Cons

      Best Uses

      • Daily Use
      • Face

      Comments about Coola Gradual Tan Face Serum:

      How did I just find out about this product?! It's a bit pricey, but the bottle has so much in it and I know it'll last me a while. It creates the most EVEN gorgeous natural tan! The first night I used it, I just used one drop mixed with moisturizer. The next night I used 2-3 drops and put it on by itself and that's when I noticed a beautiful glow the next morning. I needed something to make my face match my body since I use fake bake/loving tan for my body and this did the trick! I HIGHLY recommend. It does not smell bad at all and it feels just like a face moisturizer.

       
      4.0

      Nice natural color

      By Michiganavgirl

      from Chicago

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Doesn't Clog Pores
      • Dries Quickly
      • Natural Tan
      • Not Greasy

      Cons

      • Bottle design makes application difficult

      Best Uses

      • Body
      • Daily Use
      • Face

      Submitted as part of a sweepstakes entry

      Comments about Coola Gradual Tan Face Serum:

      I like this self tanner because it develops into a natural looking tan but I gave it 4 stars because of the application process. The bottle for the body self Tanner is made of glass and the way the product sprays out makes it kinda hard to spray the product on yourself thoroughly because if you don't hold the bottle upright it tends to not spray out. The bottle also gets slippery making it hard to hold onto. If the bottle was plastic with a better sprayer or was a gel formula like the face Tanner I think I would like it more. The face Tanner is more like a gel and that is easy to use. Face Tanner develops into a nice natural color.

      Service and delivery comments:

      Delivery was quick and on time! No complaints!

       
      5.0

      Love this product!

      By Jan

      from Maine

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Doesn't Clog Pores
      • Dries Quickly
      • Easy To Apply
      • Natural Tan
      • Works Quickly

      Cons

        Best Uses

        • Daily Use
        • Face

        Submitted as part of a sweepstakes entry

        Comments about Coola Gradual Tan Face Serum:

        I use this product daily on my face. I love that it doesn't clog my pores. A bottle lasts me for six months.

         
        5.0

        ♡♡Love♡♡

        By K. Koopa

        from Spring, Texas

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Creates Even Tan
        • Doesn't Clog Pores
        • Dries Quickly
        • Easy To Apply
        • Natural Tan
        • Not Greasy
        • Sensitive Skin Friendly
        • Works Quickly

        Cons

          Best Uses

          • Daily Use
          • Face
          • Quick-Fix

          Submitted as part of a sweepstakes entry

          Comments about Coola Gradual Tan Face Serum:

          I use this nightly, mixed with moisturizer. It's not greasy & does not streak. The natural looking tan helps fade redness from my rosacea without causing any damage from the sun & it does not irritate/burn. I ABSOLUTELY LOVE ♡♡♡!

           
          5.0

          Soooooo amazing!

          By Rish

          from St Paul

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Creates Even Tan

          Cons

            Best Uses

            • Daily Use

            Submitted as part of a sweepstakes entry

            Comments about Coola Gradual Tan Face Serum:

            Love it

             
            5.0

            70%+ organic ingredients? Yes, please!

            By Mimi

            from Tampa, FL

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Creates Even Tan
            • Dries Quickly
            • Natural Tan
            • Organic ingredients!
            • Smells good
            • Submitted as part of a sweepstakes entry

            Cons

              Best Uses

              • Daily Use
              • Face

              Submitted as part of a sweepstakes entry

              Comments about Coola Gradual Tan Face Serum:

              This is one of the best face tanning serums I have used yet! And I have tried many (NKD, loving tan, st. tropez, jegens, to name a few). I am very pale and usually when I try to tan, I just burn like a lobster. Luckily, I can get an awesome looking tan while staying indoors. I love this serum because its lightweight, smells good to me, made with mostly organic ingredients, and it is buildable. I can apply it nightly to wake up to moisturized glowing sun-kissed skin Or I apply it when I wake and follow it up with Coolas daydream primer before heading out. This will definitely be a permanent item in my skincare bag!

               
              4.0

              Love!!

              By Abbey

              from Madison, Wi

              Verified Buyer

              Pros

              • Creates Even Tan
              • Doesn't Clog Pores
              • Easy To Apply
              • Natural Tan
              • Not Greasy

              Cons

                Best Uses

                • Daily Use
                • Face

                Submitted as part of a sweepstakes entry

                Comments about Coola Gradual Tan Face Serum:

                I love this stuff!! Really applies evenly and gives me the glow I want underneath my foundation. Definitely recommend

                 
                4.0

                i'm enjoying it so far

                By vfolsom

                from New Hampshire

                Verified Buyer

                Pros

                • Dries Quickly
                • Easy To Apply
                • Not Greasy
                • Works Quickly

                Cons

                  Best Uses

                    Submitted as part of a sweepstakes entry

                    Comments about Coola Gradual Tan Face Serum:

                    So far so good, need to see how my skin reacts since it is a new product for me.

                     
                    5.0

                    FAB!

                    By Yoga guy

                    from North Bergen, NJ

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Creates Even Tan
                    • Doesn't Clog Pores
                    • Dries Quickly
                    • Easy To Apply
                    • Natural Tan
                    • Not Greasy
                    • Works Quickly

                    Cons

                      Best Uses

                      • Face

                      Submitted as part of a sweepstakes entry

                      Comments about Coola Gradual Tan Face Serum:

                      Love this product. Does a great job of giving you a tan plus anti-aging but the best part is doesn't have that self tanning smell that all other products do.

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      2 Questions | 2 Answers
                      Displaying questions 1-2
                      • Q:

                        Does this product Causing the increase freckles in my face. Because I have freckles
                        Asked on 6/29/2017 by Asrar from San Diego

                        1 answer

                        • Brand Expert

                          A:

                          The Sunless Tan Anti-Aging Face Serum is designed to provide a natural and buildable glow to the skin, and for some, offer a more even skin tone. It will not increase the amount of freckles you have, however it does not provide any SPF protection. We recommend pairing it with your favorite sunscreen!

                          Answered on 6/29/2017 by Brand Expert from COOLA
                      • Q:

                        How long does the Coola Sunless Tan Anti-Aging Face Serum Product last in the glass dispenser? I am thinking about ordering several for backups, so I'm hoping the product lasts @ least 1-One OR if Longer please specify length of time.
                        Months ?
                        OR
                        Years ?
                        Asked on 6/24/2017 by Lindy/RS from Scottsdale, AZ.

                        1 answer

                        • Brand Expert

                          A:

                          COOLA's Organic Sunless Tan Collection will have a shelf life of 3 years, and is good to use for up to 18 months once the product has been opened!

                          Answered on 6/27/2017 by Brand Expert from COOLA
                      Displaying questions 1-2

                      Do you have a question about this product?