skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Fully Charged Magnetic Mascara
PÜR Fully Charged Magnetic Mascara

PÜR

Fully Charged Magnetic Mascara

0.52 oz Item 2299690

Find in Store-

This anti-aging mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

Benefits:
  • Unique Magnetic Force Formula wraps a positively charged elastic veil around each lash to lift and separate while adding maximum volume without clumping.
  • Fortified with a specialized blend of provitamin B5 and Biotinoyl Tripeptide-1 to help condition and strengthen to prevent lash loss.
  • Carnauba and beeswax set lashes to maintain precise definition all day or all night.

Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.

Pro tip: To prevent drying out the mascara, do not pump wand. Replace every 3 months.
Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜRFully Charged Magnetic Mascara
 
4.2

(based on 213 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Adds volume (158)
  • Lengthens (141)
  • Great brush (132)
  • Applies evenly (123)
  • Defines & separates (117)

Cons

  • Flakes (28)
  • Difficult to remove (22)
  • Sticky texture (16)
  • Smudges or runs (13)
  • Dries out quickly (10)

Best Uses

  • Anytime (151)
  • Daytime (40)
  • Going out (31)
    • Reviewer Profile:
    • Natural style (82), Classic style (76), Trendy style (26)

Reviewed by 213 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
3.0

Meh

By Spgirl1

from Frederick, Md

Verified Buyer

Comments about PÜR Fully Charged Magnetic Mascara:

I usually wear They're Real but gave this a shot. It's not worth the price imo. I would save the $15 and get CG lash blast volume which I actually like better than this. I don't know what the magnetic thing was about but I didn't see a difference between this and a normal mascara. If you like layering multiple times this mascara isn't gonna be your friend.

 
5.0

i would def buy this product again

By claire

from georgia

About Me Trendy Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about PÜR Fully Charged Magnetic Mascara:

    it make sure my lashes look so much longer and thicker without clumping

     
    1.0

    NO, I would not buy this again

    By granny

    from Sedalia, MO

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

        Best Uses

        • Anytime

        Comments about PÜR Fully Charged Magnetic Mascara:

        Clumps. does not separate my lashes. Very gummy!

         
        5.0

        Buy this product!

        By Deb C

        from Cypress Tx

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Doesn't flake!!!
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about PÜR Fully Charged Magnetic Mascara:

          This is amazing

           
          5.0

          holy grail mascara

          By Rachel

          from Michigan

          About Me Trendy Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about PÜR Fully Charged Magnetic Mascara:

            I got a sample in my ipsy and had to purchase a full size. It is the best mascara I have ever tried!

             
            5.0

            This is the best and lives up to it's name!

            By christi

            from Milan Mi

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • Dries Out Quickly

            Best Uses

            • Anytime

            Comments about PÜR Fully Charged Magnetic Mascara:

            It really defines your lashes and you can add layers to draw more length and thickness

             
            5.0

            Love it!

            By RN

            from Boise

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about PÜR Fully Charged Magnetic Mascara:

              Smooth!

               
              5.0

              My favorite mascara!

              By Sarah Beth

              from Auburn, AL

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump

              Cons

              • Doesn't Lengthen

              Best Uses

              • Anytime

              Comments about PÜR Fully Charged Magnetic Mascara:

              LOVE this mascara! It definitely defines and separates your lashes. Only con is that your eyelashes don't have much length when you use it. I love using this first so my lashes stay separated, letting it dry out, then putting another mascara on top to give then some length/volume

               
              5.0

              New Favorite Mascara

              By Ashlie

              from Chicago

              About Me Natural Style

              Verified Reviewer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Lengthens

              Cons

                Best Uses

                • Daytime

                Comments about PÜR Fully Charged Magnetic Mascara:

                I use this mascara every day. I naturally have long lashes so this just helps to lengthen even more and hold a curl. It doesn't clump but also doesn't add much volume so I would recommend it for daytime natural looks.

                 
                5.0

                So far good results

                By Saph

                from MI

                About Me Classic Style

                Verified Reviewer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about PÜR Fully Charged Magnetic Mascara:

                  Bought this on recommendation from salesperson. I went in looking for a non-smudge, non-clumpy mascara as the "better than sex" mascara (which was formerly recommended by a sales girl) was awful. This has the perfect brush size and goes on easily. Appears to last without issue. I wanted a waterproof mascara and the sales girl said "how about a water resistant" mascara. I was willing to give it a try and have been very happy thus far. It's a bit pricey but overall, so far, will buy again.

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »