skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Fully Charged Magnetic Mascara
PÜR Fully Charged Magnetic Mascara

PÜR

Fully Charged Magnetic Mascara

Item #: 2299690 Size: 0.52 oz

Ask a Question
This anti-aging mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

Benefits:
  • Unique Magnetic Force Formula wraps a positively charged elastic veil around each lash to lift and separate while adding maximum volume without clumping.
  • Fortified with a specialized blend of provitamin B5 and Biotinoyl Tripeptide-1 to help condition and strengthen to prevent lash loss.
  • Carnauba and beeswax set lashes to maintain precise definition all day or all night.
Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.

Pro tip: To prevent drying out the mascara, do not pump wand. Replace every 3 months.
Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜRFully Charged Magnetic Mascara
 
4.1

(based on 179 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Adds volume (131)
  • Lengthens (117)
  • Great brush (110)
  • Applies evenly (99)
  • Defines & separates (98)

Cons

  • Flakes (24)
  • Difficult to remove (19)
  • Sticky texture (16)
  • Smudges or runs (10)
  • Dries out quickly (7)

Best Uses

  • Anytime (125)
  • Daytime (36)
  • Going out (29)
    • Reviewer Profile:
    • Natural style (67), Classic style (64), Trendy style (23)

Reviewed by 179 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

VERY DETAILED REVIEW

By Bella

from Houston, TX

About Me Classic Style

Verified Reviewer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Doesn't Transfer
  • Great Brush
  • Lengthens

Cons

  • Doesn't Give Volume
  • Doesn't Hold Curl

Best Uses

  • Daytime

Comments about PÜR Fully Charged Magnetic Mascara:

I tried out this mascara and was absolutely amazed. When I applied this mascara I was shocked how nothing transferred, because typically with mascaras, when I'm applying them I get a little on my lids, and I am very careful with that. It even went on my lower lash line without leaving little dots all under my eye. This is probably due to the wand and the amazing formula. The formula is a wetter formula, so it weighs down on my lashes and doesn't hold the curl I give them with an eyelash curler very well. Also, when applying this mascara you want to apply the coats on quickly because it gets a little difficult to do so if you let it dry. But even with multiple coats on the mascara doesn't get clumpy and my lashes looked fanned out, long, and separated. They looked like false lashes! I will say that it doesn't give much volume but it does have many great aspects.

 
4.0

Pur magnetic mascara

By Kb Lpn

from Huntingburg IN

About Me Natural Style

Verified Reviewer

Pros

  • Adds Volume
  • Applies Evenly
  • Doesn't Clump
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about PÜR Fully Charged Magnetic Mascara:

    I just received this in my June ipsy bag. It was a mini. I like it. It is a deep black.

     
    5.0

    Love my lashes!

    By Tracey

    from Navarre Fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime

    Comments about PÜR Fully Charged Magnetic Mascara:

    I purchased this mascara after a store employee insisted I would love it more than my Better than sex mascara. He was right.It has a similar brush,however it doesn't dry out like the other brand.My sparse ,light lashes look amazing.

     
    5.0

    Love this Mascara

    By EEh

    from Fort Worth, TX

    About Me Trendy Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about PÜR Fully Charged Magnetic Mascara:

      I love this product and agree with the floor rep who recommended this to me, it lengthens and thickens to appear like you have lashes on. The rep also mentioned it having biotin and thickening the eye lashes with each use. I'm not a huge mascara fan because mine always flacked or by the end of the day my eye lashes looked like spider legs. I don't have this problem at all with Pur. Try it, you won't be disappointed!

       
      4.0

      Almost there

      By Jackie

      from Shreveport, LA

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about PÜR Fully Charged Magnetic Mascara:

        This mascara was recommended to me by an Ulta employee. I was telling her my favorite mascara was Better Than Sex but it doesn't stay on my lashes more than a couple hours! She said this one uses magnetic technology and does the same thing as BTS but stays longer. I don't think it's as good as BTS but it does stay all day.

         
        5.0

        Great Mascara you have to try it!

        By Toni

        from Tulsa OK

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Daytime

          Comments about PÜR Fully Charged Magnetic Mascara:

          I've bought it 3 times now and love it.

          (0 of 2 customers found this review helpful)

           
          1.0

          To clumpy

          By Sandy

          from Weirton WV

          About Me Natural Style

          Verified Buyer

          Pros

          • Lengthens

          Cons

            Best Uses

              Comments about PÜR Fully Charged Magnetic Mascara:

              Clumps it doesn't run or smear easy to remove but clumpy terribly

               
              5.0

              Being Glamerous goes High Science!

              By Nan

              from Denver Colo

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about PÜR Fully Charged Magnetic Mascara:

                BRILLIANT! Finally! Mascara that Actually Works Beautiful!

                 
                5.0

                Absolutely love it!!

                By Smilesdeb

                from Georgia

                About Me Natural Style

                Verified Reviewer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime
                  • Going Out

                  Comments about PÜR Fully Charged Magnetic Mascara:

                  Received a sample size and fell in love!! Hands down my favorite mascara!!

                   
                  4.0

                  Would buy again

                  By Mothership

                  from Georgia

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about PÜR Fully Charged Magnetic Mascara:

                    I needed something for sensitive eyes. It works pretty well

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »