skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Fully Charged Magnetic Mascara
PÜR Fully Charged Magnetic Mascara

PÜR

Fully Charged Magnetic Mascara

Item #: 2299690 Size: 0.52 oz

Ask a Question
This anti-aging mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

Benefits:
  • Unique Magnetic Force Formula wraps a positively charged elastic veil around each lash to lift and separate while adding maximum volume without clumping.
  • Fortified with a specialized blend of provitamin B5 and Biotinoyl Tripeptide-1 to help condition and strengthen to prevent lash loss.
  • Carnauba and beeswax set lashes to maintain precise definition all day or all night.
Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.

Pro tip: To prevent drying out the mascara, do not pump wand. Replace every 3 months.
Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜRFully Charged Magnetic Mascara
 
4.0

(based on 142 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Adds volume (98)
  • Lengthens (83)
  • Great brush (80)
  • Defines & separates (74)
  • Applies evenly (72)

Cons

  • Flakes (21)
  • Difficult to remove (16)
  • Sticky texture (16)
  • Smudges or runs (10)
  • Dries out quickly (4)

Best Uses

  • Anytime (96)
  • Daytime (21)
  • Going out (17)
    • Reviewer Profile:
    • Natural style (54), Classic style (48), Trendy style (17)

Reviewed by 142 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

This was my second purchase. I like the product

By twiggy

from Cleburne, Texas

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Great Brush
  • Lengthens

Cons

  • Flakes

Best Uses

  • Anytime

Comments about PÜR Fully Charged Magnetic Mascara:

Overall, one of the better mascaras I've used.

 
5.0

A must have...

By Stephanie

from Naperville Illinois

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about PÜR Fully Charged Magnetic Mascara:

    Absolutely love this mascara

     
    2.0

    Its Ok...

    By AshleeJ

    from Akron Ohio

    About Me Classic Style

    Verified Buyer

    Pros

    • Defines & Separates

    Cons

    • Flakes

    Best Uses

    • Going Out

    Comments about PÜR Fully Charged Magnetic Mascara:

    I loved they way this mascara went on at first ... but it creates little black flakes on my eyelashes and through out the day it flaked off under my eyes and created a raccoon eye affect. :( I really wanted to like this mascara.

     
    2.0

    not good if you travel

    By ecobber

    from washington

    Comments about PÜR Fully Charged Magnetic Mascara:

    i travels to iceland and it seems to have lost its charge, airplane or lattitudes

     
    5.0

    My new favorite mascara...

    By Tina

    from Copley, OH

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Defines & Separates
    • Doesn't Clump
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about PÜR Fully Charged Magnetic Mascara:

      An Ulta employee recommended this mascara to me when the one I was looking for was sold out. It is curelty free too. This is the second tube I've bought and a friend of mine asked me about my mascara and now she uses it to.

      My biggest issue with mascara, even waterproof formulas, is that I tend to get some residue on the top of my eyelids mid-day from my lashes touching my eyelids (at the top). (yes, I know... great problem to have ... my eyelashes are too long! hahahaha) This doesn't happen with this mascara ever. Not even in the humidity of summer. Would love if pur made a waterproof version for swimming/boating... maybe someday.

       
      4.0

      I like this better than superhero by itz

      By Akadiva

      from Ft. Worth, TX

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Lengthens

      Cons

      • Clump a little on 2 or 3rd application

      Best Uses

      • Anytime

      Comments about PÜR Fully Charged Magnetic Mascara:

      Everyday wear mascara

       
      3.0

      Magnetic mascara

      By Angie

      from San Diego

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush

      Cons

      • Difficult To Remove
      • Flakes
      • Smudges or Runs

      Best Uses

      • Anytime

      Comments about PÜR Fully Charged Magnetic Mascara:

      I like this mascara it adds volume but not enough length .

       
      3.0

      It's ok

      By Brand snob

      from Gainesville Ga

      About Me Natural Style

      Verified Buyer

      Pros

      • Great Brush

      Cons

      • Clumps lashes together. Too wet

      Best Uses

      • Daytime

      Comments about PÜR Fully Charged Magnetic Mascara:

      It's a really wet mascara. Clumps the lashes together can't use more than 1 coat.

       
      4.0

      I like it

      By Adic

      from Chicago

      Verified Buyer

      Pros

      • Applies Evenly
      • Great Brush

      Cons

        Best Uses

        • Daytime

        Comments about PÜR Fully Charged Magnetic Mascara:

        I like this mascara. I still like superheroes mascara better but it dries too fast. :(

         
        3.0

        one application does great! Two...flakes

        By Shan

        from Bluffdale, Utah

        About Me Natural Style

        Pros

        • Adds Volume
        • Lengthens

        Cons

        • Difficult To Remove
        • Dries Out Quickly
        • Flakes

        Best Uses

        • Daytime

        Comments about PÜR Fully Charged Magnetic Mascara:

        I am still on the hunt for a mascara that doesn't clump and lengthens. I have found one coat of this mascara looks good and natural but sometimes I like more of a dramatic look. When trying to apply more than one coat it begins to flake off and clump. I also do not care for the wand. I tried washing it in between applications, which did help, but I was going through the bottles way faster. I've purchased 3 total of this mascara but I can't say it is the best. I liked the idea it is supposed to be better for your lashes and condition them. Hard to remove and when I get some in my eye it is awful! Overall, ok for day use not good for a dramatic look.

        Displaying reviews 1-10

        Back to top

        Previous | Next »