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Living Proof Full Shampoo

Living Proof

Full Shampoo

8.0 oz

Item #: 2233460

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Traditional volumizing shampoos strip the hair with harsh sulfates in an attempt to provide volume. This can actually make hair more oily and weighed down, as the scalp tries to replenish the natural oils. Full Shampoo is powered by Living Proof's gentle, sulfate-free surfactant system and their patented Healthy Hair Molecule (OFPMA) which:

  • Weightlessly prepares hair for maximum fullness
  • Allows the surfactants to cleanse more efficiently for thoroughly clean hair without stripping
  • Removes residue for natural fullness and body
  • Creates a weightless shield that repels dirt and oil to keep hair cleaner, longer


For fine hair.  Sulfate-free, silicone free, oil-free. Safe for color and chemically treated hair.

Apply Full Shampoo to wet hair. Massage into a rich lather, focusing on the roots. Rinse. Follow with Full Conditioner.
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate (Cleansing Agent), Decyl Glucoside, Lactamide MEA, Octafluoropentyl Methacrylate (OFPMA), Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, PEG-6 Caprylic/Capric Glycerides, PEG-150 Pentaerithrityl Tetrastearate, PEG-7 Glyceryl Cocoate, Polyquaternium-47, PEG-200 Hydrogenated Glyceryl Palmate, Citric Acid, Potassium Sorbate, Propanediol, Methylchloroisothiazolinone, Tetrasodium EDTA, Ethylhexylglycerin, Methylisothiazolinone, Fragrance/Parfum, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional, Magnesium Chloride, Magnesium Nitrate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Living ProofFull Shampoo
 
4.3

(based on 354 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (253)
  • Adds volume (252)
  • Lathers well (224)
  • Gentle (200)
  • Great smell (177)

Cons

  • Doesn't work (29)
  • Dries hair out (22)
  • Smells bad (12)
  • Doesn't lather well (11)
  • Pricey / poor value (7)

Best Uses

  • Fine hair (201)
  • Daily use (146)
  • Oily hair (47)
  • Thick hair (26)
  • Curly hair (13)
    • Was this a gift?:
    • No (3)
    • Hair Type:
    • Straight hair (228), Wavy hair (91), Very curly hair (8)
    • Reviewer Profile:
    • Beauty conscious (165), Survivalist / minimalist (93), Product junkie (57), Grandparent (4), Professional stylist (4)

Reviewed by 354 customers

Displaying reviews 1-10

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5.0

It's expensive but amazing

By Racheal

from Whitfield, MS

About Me Product Junkie

Pros

  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Daily Use
    • Oily Hair

    Comments about Living Proof Full Shampoo:

    Let's be honest and just admit this shampoo is super expensive. I tried it and then decided not to repurchase it due to price only so I tried another cheaper product recommended by the staff. Big mistake! I'll definitely be paying whatever they ask for this because it does what it says and leaves you with healthy hair rather than hair that you can barely comb when wet.

    • Hair Type:
    • Straight Hair
     
    4.0

    Good Shampoo

    By Lauren A

    from Buffalo, NY

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Lathers Well

    Cons

      Best Uses

        Comments about Living Proof Full Shampoo:

        I like how you don't need much in order to get a good lather

        • Hair Type:
        • Straight Hair
         
        5.0

        Best shampoo I've ever had!

        By Michelle

        from Greenville, SC

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about Living Proof Full Shampoo:

          I will definitely continue buying this shampoo

          • Hair Type:
          • Wavy Hair
           
          3.0

          Wasn't right for me

          By Beautiful inception

          from Va beach va

          About Me Product Junkie

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Great Smell

          Cons

          • Dries Hair Out
          • Ineffective

          Best Uses

          • Thinner Hair

          Comments about Living Proof Full Shampoo:

          I love Living Proof products, and I was excited to try this. However, my hair felt extremely dry and I did not have more volume

          • Hair Type:
          • Straight Hair
           
          5.0

          Great

          By Gail

          from Turnersville, NJ

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Daily Use

            Comments about Living Proof Full Shampoo:

            The smell of these products keeps me buying them.

            • Hair Type:
            • Straight Hair
             
            5.0

            Love this shampoo. Really helped my fine, limp hair.

            By Jane

            from Frisco, TX

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Lathers Well

            Cons

            • no Cons noted

            Best Uses

            • Thinner Hair

            Comments about Living Proof Full Shampoo:

            Use the product about every other day. Has really made a difference in my hair.

            • Hair Type:
            • Straight Hair
             
            2.0

            Meh...

            By MrsFish

            from Colorado

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Great Smell

            Cons

            • Dries Hair Out

            Best Uses

            • Oily Hair

            Comments about Living Proof Full Shampoo:

            I love the Living Proof products, but the Full shampoo I'm going to have to return. After using Wen almost exclusively for years (until the FDA warning came out) my hair was always soft and moisturized. With the full shampoo I feel like the length is dry. I have oily roots (so it is probably good for that), but not so oily length. I think I'll give the PhD shampoo a try. I use the Full shampoo with the Restore conditioner (love the conditioner).

            • Hair Type:
            • Wavy Hair
             
            5.0

            Only shampoo for me now

            By Lisajoy

            from NY

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Thinner Hair

              Comments about Living Proof Full Shampoo:

              I have very fine straight hair and have used everything from cheap products to higher end. This is the only product line that I have ever seen and felt a real difference.

              • Hair Type:
              • Straight Hair
               
              4.0

              It is helpful with my limp hair.

              By Denise

              from Dallas, TX

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Volume

              Cons

                Best Uses

                • Thinner Hair

                Comments about Living Proof Full Shampoo:

                Good solution for me.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Love this shampo

                By Sandie

                from Chicago Illinois

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Thinner Hair

                  Comments about Living Proof Full Shampoo:

                  This shampoo gives my hair volume and shine

                  • Hair Type:
                  • Straight Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  19 Questions | 19 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I have very fine hair. I do color it and it is frizzy if I blow dry it, thus I flat iron it (due to flyaways and breakage). It has some breakage as well although I wouldn't call it highly damaged, but it is color treated and flat ironed every day. I want soft hair that is full but not frizzy and isn't oily just have one day without washing. Plus I want it to smell good! Which line should I use? I feel like I should be using two different ones at the same time. Should I use shampoo and conditioner from one line and leave in conditioner or styling cream of another? Restore or Full or regular?
                    Asked on 7/26/2016 by JennyMac from Auburn, AL

                    1 answer

                    • Brand Expert

                      A:

                      We recommend using the Timeless Pre-Shampoo Treatment, Shampoo, Conditioner and Mousse, along with the Restore Instant Protection Spray for heat styling.This combination will help fortify and strengthen your hair, while also locking in the color, and the Restore Instant Protection Spray will help protect against further heat damage.

                      Answered on 7/29/2016 by Brand Expert from Living Proof
                  • Q:

                    I have dry colored fine hair .I use the frizz shampoo and the one for fine hair.Is there a shampoo for fine frizzy hair that is colored?
                    Asked on 4/1/2016 by babydoll from ny

                    1 answer

                    • Staff Expert

                      A:

                      If reducing frizz is your main concern, No Frizz is your best option! It is color-safe.

                      Answered on 4/1/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this leave hair dry. If so, what other shampoo would u recommendgi
                    Asked on 3/4/2016 by Giggi from Fort lauderdale

                    1 answer

                    • Staff Expert

                      A:

                      This shampoo thoroughly cleanses the hair without stripping away moisture.

                      Answered on 3/7/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    have fine hair thining will this work
                    Asked on 2/4/2016 by woody from thonotosassa fl 33592

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it transforms fine, flat hair to look, feel and behave like naturally full, thick hair. :-)

                      Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I just had my hair professionally colored to a dark red, is this safe to use on my hair? Will it help with fading?
                    Asked on 12/29/2015 by Panda

                    1 answer

                    • Staff Expert

                      A:

                      This and all Living Proof products are formulated to be safe to use on color-treated hair. Full Shampoo is free of sulfates, oil, and silicones for vibrant, healthy hair.

                      Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    Does the large size include the pump?
                    Asked on 7/24/2015 by Susan from Northern California

                    1 answer

                    • Staff Expert

                      A:

                      Yes, the 24 oz. size features a pump dispenser.

                      Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Will this product change my silver white hair color?
                    Asked on 7/23/2015 by dot

                    1 answer

                    • Staff Expert

                      A:

                      Full Shampoo is color-safe and will not have any adverse effect on hair color. It features a colorless, dye-free formula.

                      Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    I have colored treated hair which is thin and naturally curly. When I let my hair dry naturally it is so frizzy.
                    I try not to flat iron it because it dries it out more.
                    Help! Which products should I be using?
                    Asked on 5/18/2015 by MARY

                    1 answer

                  • Q:

                    I'm looking for a good clarifying shampoo, but would like it to be sulfate free, if that's even possible. Would this be a good clarifying shampoo for me?
                    Asked on 5/17/2015 by Little Red from WA

                    1 answer

                    • Staff Expert

                      A:

                      Full Shampoo is powered by Living Proof's sulfate-free surfactant system and patented Healthy Hair Molecule (OFPMA), which removes residue and repels dirt and oil.

                      Answered on 5/19/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this product safe for keratin treated hair?
                    Asked on 4/12/2015 by Kim from San Francsico, CA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this shampoo is sulfate- and sodium chloride-free and safe to use on chemically- and keratin-treated hair.

                      Answered on 4/14/2015 by Staff Expert from ULTA.com
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