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Living Proof Full Shampoo

Living Proof

Full Shampoo

8.0 oz

Item #: 2233460

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FREE Living Proof Blowout 0.5 oz. with any $24 Living Proof purchase (offer valid 11/29/16-12/24/16 or while supplies last)

FREE Blowout w/any $24 Living Proof purchase

Traditional volumizing shampoos strip the hair with harsh sulfates in an attempt to provide volume. This can actually make hair more oily and weighed down, as the scalp tries to replenish the natural oils. Full Shampoo is powered by Living Proof's gentle, sulfate-free surfactant system and their patented Healthy Hair Molecule (OFPMA) which:

  • Weightlessly prepares hair for maximum fullness
  • Allows the surfactants to cleanse more efficiently for thoroughly clean hair without stripping
  • Removes residue for natural fullness and body
  • Creates a weightless shield that repels dirt and oil to keep hair cleaner, longer


For fine hair.  Sulfate-free, silicone free, oil-free. Safe for color and chemically treated hair.

Apply Full Shampoo to wet hair. Massage into a rich lather, focusing on the roots. Rinse. Follow with Full Conditioner.
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate (Cleansing Agent), Decyl Glucoside, Lactamide MEA, Octafluoropentyl Methacrylate (OFPMA), Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, PEG-6 Caprylic/Capric Glycerides, PEG-150 Pentaerithrityl Tetrastearate, PEG-7 Glyceryl Cocoate, Polyquaternium-47, PEG-200 Hydrogenated Glyceryl Palmate, Citric Acid, Potassium Sorbate, Propanediol, Methylchloroisothiazolinone, Tetrasodium EDTA, Ethylhexylglycerin, Methylisothiazolinone, Fragrance/Parfum, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional, Magnesium Chloride, Magnesium Nitrate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Living ProofFull Shampoo
 
4.3

(based on 380 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (271)
  • Adds volume (269)
  • Lathers well (241)
  • Gentle (213)
  • Great smell (190)

Cons

  • Doesn't work (30)
  • Dries hair out (22)
  • Doesn't lather well (12)
  • Smells bad (12)
  • Pricey / poor value (9)

Best Uses

  • Fine hair (219)
  • Daily use (159)
  • Oily hair (49)
  • Thick hair (27)
  • Curly hair (13)
    • Was this a gift?:
    • No (3)
    • Hair Type:
    • Straight hair (244), Wavy hair (100), Very curly hair (8)
    • Reviewer Profile:
    • Beauty conscious (177), Survivalist / minimalist (99), Product junkie (63), Grandparent (4), Professional stylist (4)

Reviewed by 380 customers

Displaying reviews 1-10

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5.0

Love This Shampoo

By Carol60

from Jacksonville, FL

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Volume

Cons

    Best Uses

    • Daily Use

    Comments about Living Proof Full Shampoo:

    I have very fine, straight hair. I try lots of shampoos. I liked this one so much that I bought the large size. I took a travel size container to CA to visit my son. He liked it so much that I bought him a large size for Christmas. Living Proof is a great brand.

    • Hair Type:
    • Straight Hair
     
    5.0

    The best shampoo i have ever used

    By None

    from North carolina

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use
      • Thicker Hair

      Comments about Living Proof Full Shampoo:

      Full Shampoo leaves my hair feeling light, silky to touch, shiny and moisturized and not weighed down.
      The staff at Ulta Beauty, Greenville, SC are pleasant, courteous, helpful and go out of their way to make your shopping experience a great one which mine was.

      • Hair Type:
      • Wavy Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      Great Shampoo

      By dponeal

      from Bedford, IN

      About Me Product Junkie

      Pros

      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

        • Thinner Hair

        Comments about Living Proof Full Shampoo:

        This product is fantastic. My hair feels thicker and like I have more volume. I definitely have fallen in love with the Living Proof line of products.

        • Hair Type:
        • Straight Hair
         
        5.0

        Love it!

        By Emily

        from Illinois

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Thinner Hair

          Comments about Living Proof Full Shampoo:

          I absolutely love this line of shampoo, especially because they are sulfate-free.

          • Hair Type:
          • Straight Hair
           
          1.0

          THINS hair, doesn't thicken!

          By Kendra

          from Richmond, VA

          Comments about Living Proof Full Shampoo:

          I have fine, long hair. I almost always use some kind of "thickening" shampoo. This is the only shampoo I've ever used that made me fear that my hair was falling out... one day after using it for several weeks, I noticed that my ponytail felt really small and thin. REALLY thin. I was afraid I had actually lost a bunch of hair it was so thin. I switched back to Bumble & Bumble and my hair was instantly 100% thicker. This may be a fine shampoo for making hair smooth, but it flattened and thinned my hair a scary amount.

          (1 of 2 customers found this review helpful)

           
          5.0

          Great product!

          By Jepjem

          from Murrells Inlet SC

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Lathers Well

          Cons

          • Expensive

          Best Uses

          • Thinner Hair

          Comments about Living Proof Full Shampoo:

          I really like all of the Living Proof hair products that I have tried. I am a bit of a shampoo junkie because I am always looking for a shampoo for my fine straight hair that gets oily after one day. Although I try other products I always go back to Living Proof. The shampoo makes my hair full, shiny and healthy. What more do you need? On the down side it is very expensive but well worth it for the results. Used in combination with styling products from Living Proof you can't go wrong.

          • Hair Type:
          • Straight Hair
           
          2.0

          I did not care for this shampoo!

          By LJ

          from Oklahoma City, OK

          About Me Beauty Conscious

          Pros

          • Lathers Well

          Cons

          • Greasy
          • Ineffective

          Best Uses

            Comments about Living Proof Full Shampoo:

            I have thin, wavy hair and this shampoo did not clean my hair well. It never felt clean and was oily looking. It also seemed to dry my hair out and it did not dry smoothly, when compared to other shampoos. For the price, I would have expected much better results. I have switched back to my $7.99 sulfate free shampoo and it works MUCH better.

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            2.0

            I would not buy this product again

            By B

            from Yuma, Arizona

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Lathers Well

            Cons

              Best Uses

                Comments about Living Proof Full Shampoo:

                Was disappointed in this product after all the hype. It does lather well, but if you have allergies at all this is not the product for you. After the first use, I was sneezing and stuffed up all night.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Excellent volume!!!!!!

                By Sandy sales

                from The villages

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Volume
                • Cleans Thoroughly
                • Lathers Well

                Cons

                  Best Uses

                    Comments about Living Proof Full Shampoo:

                    Volume!!! Hair seems healthier

                    • Hair Type:
                    • Straight Hair
                     
                    4.0

                    Love this product!

                    By The Redhead

                    from Chicago, IL

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Lathers Well

                    Cons

                    • Expensive

                    Best Uses

                    • Daily Use
                    • Thinner Hair

                    Comments about Living Proof Full Shampoo:

                    I have mid-length, oily hair. It isn't thin, but it tends to fall flat easily because of the excess oil. I also wash it almost every day. It is slightly wavy and I like to let it air dry and leave it natural with minimal product whenever I can to reduce damage.

                    The Living Proof Full shampoo and conditioner make my hair feel soft, clean, and definitely adds volume! My hair is very manageable when I use this product, whether I style it (straighten or curl) or let it air dry.

                    I would use it every time I wash my hair if it were not so expensive. This line does not go on sale, at least that I have seen.

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    20 Questions | 20 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I had extremely thick hair. I had my haircut and the stylist thinned my hair out way to much. I was wondering will this shampoo help me with hair that has been thinned? I am seeing spots in my hair from this. Will the shampoo help with the thinned spots that I am seeing?
                      Asked on 10/4/2016 by Shan

                      1 answer

                      • Brand Expert

                        A:

                        Full shampoo is a gentle, yet thoroughly cleansing shampoo that transforms fine, flat hair to look, feel and behave like naturally full, thick hair. The shampoo will fullness and body to your hair overall.

                        Answered on 10/13/2016 by Brand Expert from Living Proof
                    • Q:

                      I have very fine hair. I do color it and it is frizzy if I blow dry it, thus I flat iron it (due to flyaways and breakage). It has some breakage as well although I wouldn't call it highly damaged, but it is color treated and flat ironed every day. I want soft hair that is full but not frizzy and isn't oily just have one day without washing. Plus I want it to smell good! Which line should I use? I feel like I should be using two different ones at the same time. Should I use shampoo and conditioner from one line and leave in conditioner or styling cream of another? Restore or Full or regular?
                      Asked on 7/26/2016 by JennyMac from Auburn, AL

                      1 answer

                      • Brand Expert

                        A:

                        We recommend using the Timeless Pre-Shampoo Treatment, Shampoo, Conditioner and Mousse, along with the Restore Instant Protection Spray for heat styling.This combination will help fortify and strengthen your hair, while also locking in the color, and the Restore Instant Protection Spray will help protect against further heat damage.

                        Answered on 7/29/2016 by Brand Expert from Living Proof
                    • Q:

                      I have dry colored fine hair .I use the frizz shampoo and the one for fine hair.Is there a shampoo for fine frizzy hair that is colored?
                      Asked on 4/1/2016 by babydoll from ny

                      1 answer

                      • Staff Expert

                        A:

                        If reducing frizz is your main concern, No Frizz is your best option! It is color-safe.

                        Answered on 4/1/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this leave hair dry. If so, what other shampoo would u recommendgi
                      Asked on 3/4/2016 by Giggi from Fort lauderdale

                      1 answer

                      • Staff Expert

                        A:

                        This shampoo thoroughly cleanses the hair without stripping away moisture.

                        Answered on 3/7/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      have fine hair thining will this work
                      Asked on 2/4/2016 by woody from thonotosassa fl 33592

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it transforms fine, flat hair to look, feel and behave like naturally full, thick hair. :-)

                        Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I just had my hair professionally colored to a dark red, is this safe to use on my hair? Will it help with fading?
                      Asked on 12/29/2015 by Panda

                      1 answer

                      • Staff Expert

                        A:

                        This and all Living Proof products are formulated to be safe to use on color-treated hair. Full Shampoo is free of sulfates, oil, and silicones for vibrant, healthy hair.

                        Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                    • Q:

                      Does the large size include the pump?
                      Asked on 7/24/2015 by Susan from Northern California

                      1 answer

                      • Staff Expert

                        A:

                        Yes, the 24 oz. size features a pump dispenser.

                        Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Will this product change my silver white hair color?
                      Asked on 7/23/2015 by dot

                      1 answer

                      • Staff Expert

                        A:

                        Full Shampoo is color-safe and will not have any adverse effect on hair color. It features a colorless, dye-free formula.

                        Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      I have colored treated hair which is thin and naturally curly. When I let my hair dry naturally it is so frizzy.
                      I try not to flat iron it because it dries it out more.
                      Help! Which products should I be using?
                      Asked on 5/18/2015 by MARY

                      1 answer

                    • Q:

                      I'm looking for a good clarifying shampoo, but would like it to be sulfate free, if that's even possible. Would this be a good clarifying shampoo for me?
                      Asked on 5/17/2015 by Little Red from WA

                      1 answer

                      • Staff Expert

                        A:

                        Full Shampoo is powered by Living Proof's sulfate-free surfactant system and patented Healthy Hair Molecule (OFPMA), which removes residue and repels dirt and oil.

                        Answered on 5/19/2015 by Staff Expert from ULTA Beauty
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