skip to main content
ULTA
  • Home
  • / Hair
  • / Styling Products
  • / Gloss & Shine
  • / Forming Cream
American Crew Forming Cream

American Crew

Forming Cream

3.0 oz

Item #: 2076249

Buy 2, get 1 FREE! Add 3 items to qualify!

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

Packaging may vary.
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
American CrewForming Cream
 
4.5

(based on 28 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Easy to use (22)
  • Non-greasy (18)
  • Lightweight (16)
  • Smells great (13)
  • Strong hold (12)

Cons

No Cons

Best Uses

  • Daily use (20)
  • Travel (9)
  • Thick hair (8)
  • Fine hair (7)
  • Straight hair (5)
    • Hair Type:
    • Straight hair (14), Wavy hair (11)
    • Reviewer Profile:
    • Survivalist / minimalist (16), Beauty conscious (5), Product junkie (3)

Reviewed by 28 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I use it everyday

By Nannie

from Allentown, Pa

About Me Professional Stylist

Verified Buyer

Pros

  • Non-Greasy

Cons

    Best Uses

    • Daily Use

    Comments about American Crew Forming Cream:

    Amazing product

    • Hair Type:
    • Wavy Hair
     
    4.0

    Great product for many years!

    By Bturner

    from Louisville, Ky

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Lightweight
    • Non-Greasy

    Cons

      Best Uses

      • Daily Use
      • Thicker Hair
      • Travel

      Comments about American Crew Forming Cream:

      Have used this product for many years

      • Hair Type:
      • Straight Hair
       
      4.0

      My son loves this product but very expensive

      By Lottalou

      from Warren mi

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Non-Greasy
      • Strong Hold

      Cons

        Best Uses

        • Curly Hair
        • Daily Use
        • Straight Hair
        • Thicker Hair
        • Thinner Hair

        Comments about American Crew Forming Cream:

        Nothing bad to say works great!

        • Hair Type:
        • Straight Hair
         
        4.0

        Great for all day hold

        By Chris

        from Florida

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Lightweight

        Cons

          Best Uses

          • Daily Use

          Comments about American Crew Forming Cream:

          I have been using this product for over 10 years. It holds my hair style in place for over 12 hours. It applies very easy and doesn't harden.

          • Hair Type:
          • Straight Hair
           
          5.0

          Love the product

          By Ron the horse guy.

          from Scottsdale, Az

          About Me Product Junkie

          Verified Buyer

          Pros

          • Non-Greasy
          • Smells Great

          Cons

            Best Uses

            • Daily Use
            • Thicker Hair

            Comments about American Crew Forming Cream:

            Great product

            • Hair Type:
            • Straight Hair
             
            4.0

            Crew

            By Thaine

            from Brighton MI

            About Me Minimalist

            Verified Buyer

            Pros

            • Strong Hold

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair
              • Travel

              Comments about American Crew Forming Cream:

              Daily after blow drying

              • Hair Type:
              • Straight Hair
               
              5.0

              Stick with what I know works!

              By KC

              from Greenwood IN

              About Me Product Junkie

              Verified Buyer

              Pros

              • Flexible styling
              • Strong Hold

              Cons

              • Sticky

              Best Uses

              • Daily Use
              • Straight Hair
              • Thicker Hair

              Comments about American Crew Forming Cream:

              My hair is very short and I love pixies and modern styles. This product, a little goes a long way. Flexible for styling but will have a strong hold as an end result.

              • Hair Type:
              • Wavy Hair
               
              5.0

              I buy this every other month.

              By CEC

              from Carrollton, TX

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Lightweight
              • Non-Greasy
              • Smells Great
              • Strong Hold

              Cons

                Best Uses

                • Daily Use
                • Straight Hair

                Comments about American Crew Forming Cream:

                My son uses this daily. His hair is very short with some hair combed to the side with some spiked up in the front. It stays perfect.

                • Hair Type:
                • Straight Hair
                 
                4.0

                Great hold

                By JAMIE

                from Bay Minette, AL

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Non-Greasy

                Cons

                  Best Uses

                  • Thicker Hair

                  Comments about American Crew Forming Cream:

                  I got this for my son and it works great.

                  • Hair Type:
                  • Wavy Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Use with wet hair

                  By Kaikeishi

                  from Colorado

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Controls Frizz
                  • Easy To Use
                  • Lightweight
                  • Non-Greasy

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about American Crew Forming Cream:

                    Product is great but must know how to use it. Okay sounds silly, but I was using it wrong for six months. Talked to a nice gentleman who worked at my local Ulta and followed his directions. If you are using this product and you are doing so with wet hair for example just got out of the shower you need to apply it wet. With wet hair apply a small amount of product about the size and thickness of a dime, if you have thick hair adjust amount per hair thickness. Put the dime size amount in palm then add water mix with water in hand to a nice even watery consistency then apply to hair. Does this work yes and will say I have thick hair that is around three inches long and loves to have stragglers. Wife loves the way my hair looks and so do I.

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »