skip to main content
ULTA
  • Home
  • / Hair
  • / Styling Products
  • / Gloss & Shine
  • / Forming Cream
American Crew Forming Cream

American Crew

Forming Cream

Item 2076249

Buy 2, get 1 FREE! Add 3 items to qualify!

Size:3.0 oz

Find in Store-

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

Packaging may vary.
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
American CrewForming Cream
 
4.6

(based on 39 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Easy to use (26)
  • Non-greasy (21)
  • Lightweight (20)
  • Smells great (15)
  • Strong hold (14)

Cons

  • Sticky (3)

Best Uses

  • Daily use (22)
  • Thick hair (9)
  • Travel (9)
  • Fine hair (7)
  • Straight hair (7)
    • Hair Type:
    • Straight hair (16), Wavy hair (12)
    • Reviewer Profile:
    • Survivalist / minimalist (18), Beauty conscious (6), Product junkie (3)
    • Was this a gift?:
    • No (7)

Reviewed by 39 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love this!

By Classical Gal

from Kalamazoo, MI

Verified Buyer

Pros

  • Great volume and definition
  • No residue or build-up

Cons

    Best Uses

    • Before blowdrying

    Comments about American Crew Forming Cream:

    My son turned me on to this product, and I flat out love it! Adds plenty of volume and height to my short cut, but without any sticky residue, even in high humidity! Washes out clean every time, never looks stiff or unnatural.

    • Was this a gift?:
    • No
     
    5.0

    The forming cream is great for adding texture

    By Lucy

    from Bay Area, CA

    Verified Reviewer

    Comments about American Crew Forming Cream:

    I purchased a couple of these for my boyfriend since ULTA was having a buy more, save more deal. My boyfriend loves using this product daily to texture his hair without having to worry about his hair being too stiff. One of the greatest details about this product is that it never flakes. The forming cream holds up well and last the whole day.

    • Was this a gift?:
    • Yes
     
    1.0

    Sticky like glue!

    By Bodhi

    from 60560

    Verified Buyer

    Comments about American Crew Forming Cream:

    Smell great !

    • Was this a gift?:
    • No
     
    5.0

    I would buy this product again

    By Millerboysmom

    from Ohio

    Verified Buyer

    Comments about American Crew Forming Cream:

    I bought this for my son and he does not get the flaking anymore like he did with the axe product. He needs to use a little more than normal but will buy more.

    • Was this a gift?:
    • No
     
    5.0

    24 and just started shaping my hair

    By Joe from Chevrolet

    from Vermont

    Comments about American Crew Forming Cream:

    After I tried about 3 different types I just randomly picked this one next to try it out. I was able to finally shape it the way I had been picturing it in my head. Now I'm on my third jar and it takes me about 3 months to use one up with daily use.

    • Was this a gift?:
    • No
     
    5.0

    This is it!!

    By Genevieve

    from Long Beach, CA

    Verified Reviewer

    Pros

    • easy to use
    • lightweight
    • smells amazing

    Cons

      Best Uses

      • piece-y hold
      • texture

      Comments about American Crew Forming Cream:

      This is the product I've been looking for for years. It gives me that sleek, stylish look that I see on all the movie stars and models that has always made me drool longingly. And it's effortless, lightweight, and leaves a beautiful and natural shine without looking greasy. It doesn't harden, it's not goopy or sticky, it just gives this incredibly natural-looking texture and style. I have a longer pixie cut and it gives me that gorgeous "piece-y" look that's so in right now. I will probably use this stuff for a very long time to come.

      • Was this a gift?:
      • No
       
      5.0

      I would buy this product again

      By Jose

      from Henderson, tx

      Verified Buyer

      Comments about American Crew Forming Cream:

      Love it

      • Was this a gift?:
      • No
       
      5.0

      Love it, but the store does not order it very often.

      By Lucky Luke

      from Kansas City, MO

      Verified Buyer

      Comments about American Crew Forming Cream:

      It is on sale with the buy two, get one. I have been to the store three times, and there has only been the one container each time.

      • Was this a gift?:
      • No
       
      5.0

      I have bought this product for over a year now

      By Jrmw

      from Oklahoma

      About Me Minimalist

      Verified Buyer

      Pros

      • Controls Frizz
      • Easy To Use
      • Lightweight
      • Non-Greasy

      Cons

        Best Uses

        • Straight Hair

        Comments about American Crew Forming Cream:

        This is used for his everyday look! Giving his hair the right spike but not to crazy.

        • Hair Type:
        • Straight Hair
         
        5.0

        Crew is the only product that enhances my hairstyle!

        By Substitute teachet

        from Waukegan, Illinois

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Lightweight
        • Non-Greasy
        • Smells Great
        • Strong Hold

        Cons

          Best Uses

          • Daily Use
          • Straight Hair
          • Thicker Hair

          Comments about American Crew Forming Cream:

          I use this every day. My hair is poker straight and Crew gives me the lift I need to keep the style! Thank you, Crew!

          • Hair Type:
          • Straight Hair

          Displaying reviews 1-10

          Back to top

          Previous | Next »