skip to main content
ULTA
  • Home
  • / Hair
  • / Styling Products
  • / Gloss & Shine
  • / Forming Cream
American Crew Forming Cream

American Crew

Forming Cream

3.0 oz

Item #: 2076249

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

Packaging may vary.
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
American CrewForming Cream
 
4.5

(based on 37 reviews)

94%

of respondents would recommend this to a friend.

Pros

  • Easy to use (26)
  • Non-greasy (21)
  • Lightweight (20)
  • Smells great (15)
  • Strong hold (14)

Cons

  • Sticky (3)

Best Uses

  • Daily use (22)
  • Thick hair (9)
  • Travel (9)
  • Fine hair (7)
  • Straight hair (7)
    • Hair Type:
    • Straight hair (16), Wavy hair (12)
    • Reviewer Profile:
    • Survivalist / minimalist (18), Beauty conscious (6), Product junkie (3)
    • Was this a gift?:
    • No (6)

Reviewed by 37 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

Sticky like glue!

By Bodhi

from 60560

Verified Buyer

Comments about American Crew Forming Cream:

Smell great !

  • Was this a gift?:
  • No
 
5.0

I would buy this product again

By Millerboysmom

from Ohio

Verified Buyer

Comments about American Crew Forming Cream:

I bought this for my son and he does not get the flaking anymore like he did with the axe product. He needs to use a little more than normal but will buy more.

  • Was this a gift?:
  • No
 
5.0

24 and just started shaping my hair

By Joe from Chevrolet

from Vermont

Comments about American Crew Forming Cream:

After I tried about 3 different types I just randomly picked this one next to try it out. I was able to finally shape it the way I had been picturing it in my head. Now I'm on my third jar and it takes me about 3 months to use one up with daily use.

  • Was this a gift?:
  • No
 
5.0

This is it!!

By Genevieve

from Long Beach, CA

Verified Reviewer

Pros

  • easy to use
  • lightweight
  • smells amazing

Cons

    Best Uses

    • piece-y hold
    • texture

    Comments about American Crew Forming Cream:

    This is the product I've been looking for for years. It gives me that sleek, stylish look that I see on all the movie stars and models that has always made me drool longingly. And it's effortless, lightweight, and leaves a beautiful and natural shine without looking greasy. It doesn't harden, it's not goopy or sticky, it just gives this incredibly natural-looking texture and style. I have a longer pixie cut and it gives me that gorgeous "piece-y" look that's so in right now. I will probably use this stuff for a very long time to come.

    • Was this a gift?:
    • No
     
    5.0

    I would buy this product again

    By Jose

    from Henderson, tx

    Verified Buyer

    Comments about American Crew Forming Cream:

    Love it

    • Was this a gift?:
    • No
     
    5.0

    Love it, but the store does not order it very often.

    By Lucky Luke

    from Kansas City, MO

    Verified Buyer

    Comments about American Crew Forming Cream:

    It is on sale with the buy two, get one. I have been to the store three times, and there has only been the one container each time.

    • Was this a gift?:
    • No
     
    5.0

    I have bought this product for over a year now

    By Jrmw

    from Oklahoma

    About Me Minimalist

    Verified Buyer

    Pros

    • Controls Frizz
    • Easy To Use
    • Lightweight
    • Non-Greasy

    Cons

      Best Uses

      • Straight Hair

      Comments about American Crew Forming Cream:

      This is used for his everyday look! Giving his hair the right spike but not to crazy.

      • Hair Type:
      • Straight Hair
       
      5.0

      Crew is the only product that enhances my hairstyle!

      By Substitute teachet

      from Waukegan, Illinois

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Lightweight
      • Non-Greasy
      • Smells Great
      • Strong Hold

      Cons

        Best Uses

        • Daily Use
        • Straight Hair
        • Thicker Hair

        Comments about American Crew Forming Cream:

        I use this every day. My hair is poker straight and Crew gives me the lift I need to keep the style! Thank you, Crew!

        • Hair Type:
        • Straight Hair
         
        5.0

        Amazing

        By DK

        from Murfreesboro TN

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Lightweight
        • Non-Greasy
        • Smells Great
        • Strong Hold

        Cons

        • Sticky

        Best Uses

        • Daily Use

        Comments about American Crew Forming Cream:

        Totally love how my hair looked

        • Hair Type:
        • Wavy Hair
         
        5.0

        I use it everyday

        By Nannie

        from Allentown, Pa

        About Me Professional Stylist

        Verified Buyer

        Pros

        • Non-Greasy

        Cons

          Best Uses

          • Daily Use

          Comments about American Crew Forming Cream:

          Amazing product

          • Hair Type:
          • Wavy Hair

          Displaying reviews 1-10

          Back to top

          Previous | Next »