skip to main content
ULTA
  • Home
  • / Skin Care
  • / Eye Treatments
  • / Eye Serums
  • / Firm It Up! Eye Serum
Benefit Cosmetics Firm It Up%21 Eye Serum

Benefit Cosmetics

Firm It Up! Eye Serum

Item #: 2304365 Size: 0.5 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

FREE fun-size The POREfessional Primer or Matte Rescue with any $45 Benefit Cosmetics purchase (offer valid 7/2/17-7/22/17 or while supplies last)

FREE deluxe sample POREfessional w/any $45 Benefit purchase
Firm it up! Eye Serum helps to visibly firm, tighten & brighten the delicate skin around your eyes. The weightless formula absorbs instantly and contains exclusive ultra-moisturizing ingredients to help capture & maintain water on the skin's surface, leaving skin feeling refreshed, smooth and silky-soft. Feel the firmness, see the brightness!
Firm, baby, firm! With fingertips, gently tap firm it up! eye serum on to freshly cleansed skin. Apply to eye area every morning & evening.

Beauty tip: For a brightening boost, use Firm It Up! Eye Serum before It's Potent! Eye Cream, the brightening eye cream to fade dark circles.
Aqua (Water), Glycerin, Ethylene/Acrylic Acid Copolymer, Pentylene Glycol,Acrylates Copolymer, Caprylic/Capric Triglyceride, Alcohol, Betaine, Butylene Glycol,Diphenylsiloxy Phenyl Trimethicone, Glyceryl Stearate Citrate, Phenoxyethanol,Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sorbitol, Phenyl Trimethicone, Moringapterygosperma Seed Oil, Algin, Caprylyl Glycol, Disodium Edta, Glyceryl Acrylate/Acrylicacid Copolymer, Sodium Hydroxide, Dimethicone/Phenyl Vinyl Dimethicone Crosspolymer,Polyvinyl Alcohol, Hydrolyzed Soy Flour, Cellulose Gum, Xylitylglucoside, Syntheticfluorphlogopite, CI 77891 (Titanium Dioxide), Anhydroxylitol, Xanthan Gum, Xylitol, BHT, CI 75470 (Carmine), CI 77491 (Iron Oxides), Decyloxazolidinone, Silica, Tocopherol, Tinoxide.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsFirm It Up! Eye Serum
 
4.0

(based on 28 reviews)

73%

of respondents would recommend this to a friend.

Pros

  • Effective (17)
  • Lightweight (17)
  • Gentle (14)
  • Soothing (14)
  • Good value (8)

Cons

  • Not effective (6)

Best Uses

  • Tired eyes (15)
  • Wrinkles (14)
  • Puffiness (12)
  • Dark circles (8)
  • Loose skin (6)
    • Reviewer Profile:
    • Budget shopper (13), Brand buyer (12)

Reviewed by 28 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

I returned this product!

By Kublai

from N/O.La.

About Me Brand Buyer

Verified Buyer

Pros

    Cons

    • Not Effective

    Best Uses

      Comments about Benefit Cosmetics Firm It Up! Eye Serum:

      Not effective at all!

       
      4.0

      I really like this serum. It appears to make some change in

      By Jane

      from Murrells inlet South Carolina

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Good Value
      • Lightweight

      Cons

        Best Uses

        • Tired Eyes
        • Wrinkles

        Comments about Benefit Cosmetics Firm It Up! Eye Serum:

        I use it every morning at night.

         
        5.0

        I will be a repeater on this product

        By Barbi B

        from Boca Raton

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Effective
        • Gentle
        • Soothing

        Cons

          Best Uses

          • Dark Circles
          • Puffiness

          Comments about Benefit Cosmetics Firm It Up! Eye Serum:

          My eyes now have less circles and feel much better.

           
          5.0

          Love this serum

          By nanaoftheboos

          from Chattanooga, TN

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Effective
          • Gentle
          • Good Value
          • Lightweight
          • Organic
          • Smells Great
          • Soothing

          Cons

            Best Uses

            • Dark Circles
            • Loose Skin
            • Puffiness
            • Tired Eyes
            • Wrinkles

            Comments about Benefit Cosmetics Firm It Up! Eye Serum:

            I use this morning and night .

            (1 of 1 customers found this review helpful)

             
            5.0

            Great serum

            By Amber

            from Concord, ca.

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Effective
            • Gentle
            • Lightweight
            • Soothing

            Cons

              Best Uses

              • Tired Eyes
              • Wrinkles

              Comments about Benefit Cosmetics Firm It Up! Eye Serum:

              I've used this eye serum for more than a month now and I really like it. If you don't wait long enough for it to dry, when putting on your foundation it won't blend well around the eye area

               
              5.0

              Love Love Love

              By Ali

              from St. Charles, MO

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Effective
              • Good Value
              • Lightweight

              Cons

                Best Uses

                • Loose Skin
                • Wrinkles

                Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                Love this whole beauty line

                (1 of 1 customers found this review helpful)

                 
                4.0

                Love!

                By Abbie the makeup addict

                from Wooster, Ohio

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Soothing

                Cons

                • Too Greasy

                Best Uses

                • Dark Circles
                • Puffiness
                • Tired Eyes

                Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                After cleansing and exfoliating in the morning I dab some of this stuff under my eyes. You can feel instant cooling and tightening under your eyes.

                 
                5.0

                Awesome

                By Shelley

                from Waco, TX

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Effective
                • Gentle
                • Good Value
                • Lightweight

                Cons

                  Best Uses

                  • Dark Circles
                  • dryness
                  • Wrinkles

                  Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                  I was complaining about my concealer creasing and the beauty expert that helped me told me that even though I had oily skin, my under eye area needed to be hydrated. I used this product when I got to bed at night and before I apply my makeup.

                   
                  2.0

                  Not Impressed

                  By Paige

                  from NC

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                    Cons

                    • Doesn't Blend/Dry Well
                    • Not Effective

                    Best Uses

                      Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                      I can not tell a difference after using this product. Also, does not blend or dry well. I have tried using more/less and I can't get it to dry without being able to see the product on my face when applying make up. It's not worth the money I paid.

                       
                      1.0

                      Burn Burn Burn

                      By Cate

                      from Gainesville, FL

                      Verified Reviewer

                      Pros

                        Cons

                        • Irritates Skin

                        Best Uses

                          Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                          Unfortunately my eye area was so sensitive I was unable to use this product for more than 4 days. I thought it was the face wash I was using, but it wasn't. I am one of a few that have problems with this product and hoped it would have worked.

                          Displaying reviews 1-10

                          Back to top

                          Previous | Next »

                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          4 Questions | 4 Answers
                          Displaying questions 1-4
                          • Q:

                            Can this be applied to your eye lids or just under your eye?
                            Asked on 1/16/2017 by JJ from Shamokin,US

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous! You can apply our firm it up! eye serum every morning & evening to freshly cleansed skin. Your eye area will be totally toned! xoxo

                              Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                          • Q:

                            Is this okay to put in the fridge?
                            Asked on 1/8/2017 by Becky from Michigan

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous! I don't recommend putting in the fridge as it has not been tested for that. xoxo B

                              Answered on 1/12/2017 by Brand Expert from Benefit Cosmetics
                          • Q:

                            Can this be applied after toner or before? Can I apply this under makeup?
                            Asked on 11/28/2016 by Xime from Atlanta, GA

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous! Apply to your freshly cleansed eye area every morning & evening as part of your skin care routine. xoxo B

                              Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                          • Q:

                            does this help with fine lines and wrinkles under the eyes I have em bad!!
                            Asked on 9/9/2016 by Georgetta from newport ky

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous! Firm It Up is an age-defying serum for the whole eye area that firms, tightens and brightens the delicate skin on the upper and lower eye lids. It will brighten dullness under the eye area. For dark circles, use It's Potent to help them go away. Use Firm It Up and It's Potent (Item #: 2229445) layered together for best results. xoxo B

                              http://www.ulta.com/its-potent-eye-cream?productId=xlsImpprod3200003&sku=2229445&_requestid=885445

                              Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                          Displaying questions 1-4

                          Do you have a question about this product?