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Benefit Cosmetics Firm It Up%21 Eye Serum

Benefit Cosmetics

Firm It Up! Eye Serum

Item #: 2304365 Size: 0.5 oz

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FREE deluxe Watt's Up! Highlighter with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE deluxe Watt's Up! Highlighter w/any $45 Benefit purchase

FREE Hoola Bag with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE Hoola Bag w/any $45 Benefit purchase
Firm it up! Eye Serum helps to visibly firm, tighten & brighten the delicate skin around your eyes. The weightless formula absorbs instantly and contains exclusive ultra-moisturizing ingredients to help capture & maintain water on the skin's surface, leaving skin feeling refreshed, smooth and silky-soft. Feel the firmness, see the brightness!
Firm, baby, firm! With fingertips, gently tap firm it up! eye serum on to freshly cleansed skin. Apply to eye area every morning & evening.

Beauty tip: For a brightening boost, use Firm It Up! Eye Serum before It's Potent! Eye Cream, the brightening eye cream to fade dark circles.
Aqua (Water), Glycerin, Ethylene/Acrylic Acid Copolymer, Pentylene Glycol,Acrylates Copolymer, Caprylic/Capric Triglyceride, Alcohol, Betaine, Butylene Glycol,Diphenylsiloxy Phenyl Trimethicone, Glyceryl Stearate Citrate, Phenoxyethanol,Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sorbitol, Phenyl Trimethicone, Moringapterygosperma Seed Oil, Algin, Caprylyl Glycol, Disodium Edta, Glyceryl Acrylate/Acrylicacid Copolymer, Sodium Hydroxide, Dimethicone/Phenyl Vinyl Dimethicone Crosspolymer,Polyvinyl Alcohol, Hydrolyzed Soy Flour, Cellulose Gum, Xylitylglucoside, Syntheticfluorphlogopite, CI 77891 (Titanium Dioxide), Anhydroxylitol, Xanthan Gum, Xylitol, BHT, CI 75470 (Carmine), CI 77491 (Iron Oxides), Decyloxazolidinone, Silica, Tocopherol, Tinoxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsFirm It Up! Eye Serum
 
4.0

(based on 23 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Effective (14)
  • Lightweight (14)
  • Gentle (11)
  • Soothing (11)
  • Smells great (7)

Cons

  • Not effective (5)

Best Uses

  • Tired eyes (12)
  • Wrinkles (11)
  • Puffiness (10)
  • Dark circles (6)
  • Loose skin (5)
    • Reviewer Profile:
    • Brand buyer (10), Budget shopper (10)

Reviewed by 23 customers

Displaying reviews 1-10

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5.0

Love Love Love

By Ali

from St. Charles, MO

About Me Brand Buyer

Verified Buyer

Pros

  • Effective
  • Good Value
  • Lightweight

Cons

    Best Uses

    • Loose Skin
    • Wrinkles

    Comments about Benefit Cosmetics Firm It Up! Eye Serum:

    Love this whole beauty line

     
    4.0

    Love!

    By Abbie the makeup addict

    from Wooster, Ohio

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Soothing

    Cons

    • Too Greasy

    Best Uses

    • Dark Circles
    • Puffiness
    • Tired Eyes

    Comments about Benefit Cosmetics Firm It Up! Eye Serum:

    After cleansing and exfoliating in the morning I dab some of this stuff under my eyes. You can feel instant cooling and tightening under your eyes.

     
    5.0

    Awesome

    By Shelley

    from Waco, TX

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Effective
    • Gentle
    • Good Value
    • Lightweight

    Cons

      Best Uses

      • Dark Circles
      • dryness
      • Wrinkles

      Comments about Benefit Cosmetics Firm It Up! Eye Serum:

      I was complaining about my concealer creasing and the beauty expert that helped me told me that even though I had oily skin, my under eye area needed to be hydrated. I used this product when I got to bed at night and before I apply my makeup.

       
      2.0

      Not Impressed

      By Paige

      from NC

      About Me Budget Buyer

      Verified Buyer

      Pros

        Cons

        • Doesn't Blend/Dry Well
        • Not Effective

        Best Uses

          Comments about Benefit Cosmetics Firm It Up! Eye Serum:

          I can not tell a difference after using this product. Also, does not blend or dry well. I have tried using more/less and I can't get it to dry without being able to see the product on my face when applying make up. It's not worth the money I paid.

           
          1.0

          Burn Burn Burn

          By Cate

          from Gainesville, FL

          Verified Reviewer

          Pros

            Cons

            • Irritates Skin

            Best Uses

              Comments about Benefit Cosmetics Firm It Up! Eye Serum:

              Unfortunately my eye area was so sensitive I was unable to use this product for more than 4 days. I thought it was the face wash I was using, but it wasn't. I am one of a few that have problems with this product and hoped it would have worked.

               
              5.0

              Love this new Benefit Eye Serum! Firms almost immediately.

              By April Fern

              from Lakeland FL

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Effective
              • Gentle
              • Good Value
              • Lightweight
              • Smells Great
              • Soothing

              Cons

                Best Uses

                • Loose Skin
                • Tired Eyes
                • Wrinkles

                Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                Love all Benefit products and use daily.

                 
                3.0

                Hydrating

                By MoMc

                from Lubbock, TX

                About Me Brand Buyer

                Verified Reviewer

                Pros

                • Gentle
                • Lightweight
                • Soothing

                Cons

                • Not Effective

                Best Uses

                • Tired Eyes

                Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                The only plus to this product was that it was hydrating without being too heavy. It did not firm up my under eyes or even reduce my circles. If you're underlies need some hydrating this is great, but for anything more you need a different product.

                 
                5.0

                Happy with the results

                By Lorieb

                from Longview wa

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Effective
                • Soothing

                Cons

                  Best Uses

                  • Dark Circles
                  • Puffiness
                  • Tired Eyes
                  • Wrinkles

                  Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                  Wouldn't have bought without the suggestion from the consultant

                   
                  2.0

                  meh

                  By LizzyG

                  from AZ

                  Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                  I bought this based off of the reviews there's not many but they were all good. Sigh. This stuff was moisturizing but no matter when I put this on it didn't really absorb. It would pill off. It made my makeup look terrible even hours later. It didn't do anything to help tame my mom undereye bags which is why I wanted this. This was the first product I ever returned to Ulta.

                   
                  2.0

                  Feels nice and smells nice but it doesn't tighten your skin.

                  By Jodi

                  from Longview Washington

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Smells Great

                  Cons

                  • Not Effective

                  Best Uses

                    Comments about Benefit Cosmetics Firm It Up! Eye Serum:

                    I put this product under and on top of my eye. It felt nice but I didn't see any results. I was told by the sells lady that it worked great and it would work really good with its potent eye cream and yet I saw no results. I keep my its potent eye cream in the fridge and apply it twice daily. It hydrates very well.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    4 Questions | 4 Answers
                    Displaying questions 1-4
                    • Q:

                      Can this be applied to your eye lids or just under your eye?
                      Asked on 1/16/2017 by JJ from Shamokin,US

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! You can apply our firm it up! eye serum every morning & evening to freshly cleansed skin. Your eye area will be totally toned! xoxo

                        Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Is this okay to put in the fridge?
                      Asked on 1/8/2017 by Becky from Michigan

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! I don't recommend putting in the fridge as it has not been tested for that. xoxo B

                        Answered on 1/12/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Can this be applied after toner or before? Can I apply this under makeup?
                      Asked on 11/28/2016 by Xime from Atlanta, GA

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Apply to your freshly cleansed eye area every morning & evening as part of your skin care routine. xoxo B

                        Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      does this help with fine lines and wrinkles under the eyes I have em bad!!
                      Asked on 9/9/2016 by Georgetta from newport ky

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Firm It Up is an age-defying serum for the whole eye area that firms, tightens and brightens the delicate skin on the upper and lower eye lids. It will brighten dullness under the eye area. For dark circles, use It's Potent to help them go away. Use Firm It Up and It's Potent (Item #: 2229445) layered together for best results. xoxo B

                        http://www.ulta.com/its-potent-eye-cream?productId=xlsImpprod3200003&sku=2229445&_requestid=885445

                        Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                    Displaying questions 1-4

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