skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Permanent
  • / Feria Extra Bleach Blonde
L'Oréal Feria Extra Bleach Blonde

L'Oréal

Feria Extra Bleach Blonde

Item 2055556

Color:Extra Bleach Blonde 205

Deep conditioning treatment lightens as it shines. Extra Bleach Blonde Lightening Gel from Féria by L'Oréal includes shimmering oil, shimmering developing crème, shimmering lightening powder, applicator tip, shimmer enhancing conditioner, colourist gloves and instructional insert.

Details+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalFeria Extra Bleach Blonde
 
3.6

(based on 47 reviews)

69%

of respondents would recommend this to a friend.

Pros

  • Easy to use (32)
  • Great color (22)
  • Gentle (16)
  • Natural look (14)
  • Long-lasting (12)

Cons

  • Smells bad (17)
  • Color misrepresented (11)
  • Too harsh (8)
  • Time consuming (6)
  • Messy (5)

Best Uses

  • New look (16)
  • Touch ups (14)
  • Graying hair (8)
  • Thick hair (5)
  • Fine hair (4)
    • Commitment To Color:
    • Permanent (29), Semi-permanent (4)
    • My Beauty Routine Takes:
    • 30 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (19), Product junkie (12), Brand buyer (4), Survivalist / minimalist (3)

Reviewed by 47 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

Yellow yellow yellow

By S

from Eugene, Oregon

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use

Cons

  • Color Misrepresented
  • Too Harsh

Best Uses

    Comments about L'Oréal Feria Extra Bleach Blonde:

    Turned hair yellow and did not match box at all (I am naturally blonde as well).

    • Commitment To Color:
    • Semi-Permanent

    (2 of 3 customers found this review helpful)

     
    5.0

    This is the best hair dye ever!

    By Reese puff

    from California

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

    • Smells Bad

    Best Uses

      Comments about L'Oréal Feria Extra Bleach Blonde:

      This hair bleaching box is absolutely amazing, it made my hair the perfect shade of platinum without any damage, it made my hair very soft and shiny! I love everything about this! Best hair bleaching product ever!!!

      • Commitment To Color:
      • Permanent

      (1 of 3 customers found this review helpful)

       
      1.0

      Did nothing

      By Blahblah

      from Iowa

      About Me Beauty Conscious

      Pros

        Cons

        • Color Misrepresented
        • Smells Bad

        Best Uses

          Comments about L'Oréal Feria Extra Bleach Blonde:

          I was wanting to use this as a lighteneresult for my hair before using an Arctic Fox red dye. So even after seeing the negative comments about the color not being exact, I figured I'd give it a chance anyway since I would dye over it...... I have never been so disappointed with a hair product, this literally did not change my hair color. At all. I even left it in longer than the directions say, it did nothing. My hair color is a medium golden brown.

          • Commitment To Color:
          • Semi-Permanent

          (1 of 4 customers found this review helpful)

           
          1.0

          I would never buy this product line every again!!

          By Blonde but not that blonde

          from Grand Rapids, MI

          About Me Beauty Conscious

          Verified Buyer

          Pros

            Cons

            • Color Misrepresented
            • Messy
            • Time Consuming
            • Too Harsh

            Best Uses

              Comments about L'Oréal Feria Extra Bleach Blonde:

              This turned my already blonde hair white/orange. It was terrible!!! worst box color I have ever bought in my life and I have dyed my hair alot.

              • Commitment To Color:
              • Permanent

              (5 of 5 customers found this review helpful)

               
              5.0

              Love this product!!!

              By AshleyDawn

              from Guymon, OK

              About Me Minimalist

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting

              Cons

                Best Uses

                  Comments about L'Oréal Feria Extra Bleach Blonde:

                  I have been using this product for about 4 years now. Best at home bleaching I have ever found. I have very dark blonde hair that has gotten darker over the years. This product works wonders. Sure it comes out a little brassy, whose doesn't if they have a darker shade of hair, that is normal. I just pick up a box of Loreal Brass Banisher and use it after coloring each time and it comes out perfect!!!

                  • Commitment To Color:
                  • Permanent

                  (3 of 3 customers found this review helpful)

                   
                  5.0

                  Great product

                  By blondflorist

                  from toledo, oh

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color

                  Cons

                  • Smells Bad

                  Best Uses

                  • Thicker Hair
                  • Touch Ups

                  Comments about L'Oréal Feria Extra Bleach Blonde:

                  I have been bleaching my hair for 50 years myself. I have used many other products I found this maybe a couple of years ago and love it. Sure it smells bad but all hair bleach does. This is not has hard on my scalp and hair. I love it. Even my beautician can't believe I do it myself.

                  • Commitment To Color:
                  • Permanent

                  (1 of 2 customers found this review helpful)

                   
                  1.0

                  Not the color I wanted

                  By Niki

                  from Baltimore MD

                  About Me Minimalist

                  Pros

                  • Easy To Use

                  Cons

                  • Smells Bad

                  Best Uses

                  • New Look
                  • Thicker Hair
                  • Thinner Hair

                  Comments about L'Oréal Feria Extra Bleach Blonde:

                  I wanted a bleach blonde color so I got this color all it did was turn my hair orange and itch bad

                  • Commitment To Color:
                  • Permanent

                  (2 of 4 customers found this review helpful)

                   
                  1.0

                  Don't Buy

                  By aMAYzing

                  from Davenport, IA

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Easy To Use

                  Cons

                  • Not Effective

                  Best Uses

                    Comments about L'Oréal Feria Extra Bleach Blonde:

                    My natural hair color is ash blonde and I had lighter highlights that covered my hair. I used this product as directed, but it turned my hair orange. I fixed it by going to Sally's and buying some blonde powder with a violet tint and used the wella toner from there. My hair is now the blonde that the picture shows on the Feria Extra Blonde Beach cover.

                    • My Beauty Routine Takes:
                    • 30 Minutes

                    (4 of 5 customers found this review helpful)

                     
                    5.0

                    Loved this!!

                    By Espie

                    from Denver, CO

                    About Me Budget Buyer

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Effective
                    • Good Value

                    Cons

                      Best Uses

                      • Women

                      Comments about L'Oréal Feria Extra Bleach Blonde:

                      I didn't expect too much from this product but it worked out great. I already have dyed blonde hair, but my roots were about three to four inches grown so I took a chance and used this mixed with L'Oreal absolute blonde dye(for bottom half of hair) and it came out exactly how I wanted it! My roots didn't come out orange either! Highly recommend.

                      • My Beauty Routine Takes:
                      • 1+ Hour

                      (2 of 3 customers found this review helpful)

                       
                      5.0

                      LOVE THIS COLOR

                      By KITTY MAMA

                      from BLOOMINGTON, MN

                      About Me Brand Buyer

                      Verified Buyer

                      Pros

                      • Effective

                      Cons

                        Best Uses

                        • Women

                        Comments about L'Oréal Feria Extra Bleach Blonde:

                        PLEASE KEEP IN STOCK. I LOVE THIS COLOR

                        • My Beauty Routine Takes:
                        • 30 Minutes

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        6 Questions | 6 Answers
                        Displaying questions 1-6
                        • Q:

                          Hi, if I haven't bleached my hair in almost a year is it okay to use the feria absolute platinum box kit on all my hair?

                          Thank you!
                          Asked on 8/25/2017 by Lex from Rochester Hills, MI

                          1 answer

                          • Brand Expert

                            A:

                            Hi Lex, we do not recommend putting bleach over bleach. The previously bleached hair could over-lighten and break. As long as your hair is in good condition, you can use Feria Absolute Platinum on your unbleached hair. We hope this helps!

                            Answered on 8/30/2017 by Brand Expert from L Oreal Paris
                        • Q:

                          My box came with no paper instructions...
                          Do I mix bottle label 1 with bottle 2?
                          How long do I leave it in?
                          Asked on 5/11/2017 by Kerry from Pittsburgh, Pa 15211

                          1 answer

                          • Brand Expert

                            A:

                            Hi Kerry, we are so sorry about this. Here are the mixing instructions:

                            • Twist off the tip of the Shimmering Developer Crème Bottle (2). Remove applicator cap from bottle.
                            • Shake Shimmering Lightening Powder packettes (two packettes labeled (3)) to loosen contents.
                            • Cut off corner of each packette at dotted line and carefully pour entire contents of both packettes into bottle (2) (one packette
                            at a time). Be sure the packette openings are completely inside neck of bottle. Keep packettes away from eyes and face.
                            • Replace applicator cap securely onto bottle (2). Placing gloved finger over opening, point bottle away from face and shake well.
                            • Remove applicator cap. Pour entire contents of Shimmering Oil (1) into bottle 2. Replace applicator cap. Placing gloved finger over
                            open tip, point bottle away from face and shake vigorously until mixture becomes rich and creamy

                            For a full head, first time application, you apply on the lengths and ends first for 20-30 minutes, then add mixture to your roots and leave on for an additional 20 minutes. Do not exceed 60 minutes.

                            Answered on 5/16/2017 by Brand Expert from L Oreal Paris
                        • Q:

                          If my hair is already been bleached, will the Faria Extreme Platinum turn my hair orange or green?
                          Asked on 2/28/2017 by Nettie from Perkins, Oklahoma

                          1 answer

                          • Brand Expert

                            A:

                            Hi! If your hair is previously bleached, you can use the Extreme Platinum to touch up your roots only.

                            Answered on 3/7/2017 by Brand Expert from L Oreal Paris
                        • Q:

                          How do I prevent this, if at all, from damaging my hair?
                          Asked on 2/23/2017 by Sam from East Troy, WI

                          1 answer

                          • Brand Expert

                            A:

                            Hi! For best results, we recommend to follow the instructions.

                            Answered on 2/24/2017 by Brand Expert from L Oreal Paris
                        • Q:

                          My hair is a very gold color and tends to turn orange/brassy when I color it. Will this product turn it orange? Should I buy a toner just in case before I color it?
                          Asked on 1/22/2017 by Jackir from Galveston, TX

                          1 answer

                          • Brand Expert

                            A:

                            Hi! This product is a bleach and with all bleaches, we recommend you leave the product on until it passes the brassy stage to the pale blonde color you are looking to achieve.

                            Answered on 1/26/2017 by Brand Expert from L Oreal Paris
                        • Q:

                          Going from dark auburn hair will this leave my hair orange or will it leave it a dark blonde?
                          Asked on 1/3/2017 by Cindy from Florida

                          1 answer

                          • Brand Expert

                            A:

                            The Feria Extra Bleach Blonde can lighten hair for up to 60 minutes. Be sure you have plenty of mixture to saturate the hair thoroughly for best results. As dark hair lightens it becomes redder and eventually orange. The orange will continue to fade until the hair is golden all over. The longer the lightener is left on the lighter and blonder the hair will become. Removing the mixture too soon will leave you with red or orange hair.
                            If the hair doesn't go light enough in 60 minutes, use another kit after 48 hours to continue lightening the hair to the desired blonde At no point will you see a dark blonde result.

                            Answered on 1/10/2017 by Brand Expert from L Oreal Paris
                        Displaying questions 1-6

                        Do you have a question about this product?