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L'Oréal Feria Absolute Platinum

L'Oréal

Feria Absolute Platinum

Item #: 2256177

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Feria introduces Absolute Platinum to achieve the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to 7 levels for absolute lightening and uncompromised clarity. The exclusive Anti-Brass Conditioner provides cool tones to help prevent brassiness while leaving hair conditioned.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalFeria Absolute Platinum
 
3.5

(based on 88 reviews)

67%

of respondents would recommend this to a friend.

Pros

  • Easy to use (45)
  • Great color (26)
  • Long-lasting (16)
  • Good value (15)
  • Natural look (12)

Cons

  • Color misrepresented (21)
  • Too harsh (13)
  • Time consuming (10)
  • Difficult to use (9)
  • Smells bad (9)

Best Uses

  • New look (26)
  • Touch ups (17)
  • Women (10)
  • Fine hair (6)
  • Graying hair (6)
    • Commitment To Color:
    • Permanent (41), Demi-permanent (4), Temporary (3)
    • Reviewer Profile:
    • Beauty conscious (21), Product junkie (17), Brand buyer (10), Survivalist / minimalist (8), Budget shopper (7)
    • My Beauty Routine Takes:
    • 30 minutes (11), 1+ hour (5)

Reviewed by 88 customers

Displaying reviews 1-10

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(0 of 1 customers found this review helpful)

 
1.0

WARNING do not use!

By al

from fl

About Me Beauty Conscious

Pros

    Cons

    • Color Misrepresented
    • Difficult To Use
    • Doesn't Last
    • Smells Bad
    • Time Consuming
    • Too Harsh

    Best Uses

      Comments about L'Oréal Feria Absolute Platinum:

      Worst hair dye I've ever used, Do not buy this product, it's extremely dry and doesn't distribute the color evenly resulting in cheeta spots. The color is orange not blonde, and I used this product on my medium blonde hair, absolutely awful , it should be removed from the shelf.

      • Commitment To Color:
      • Permanent

      (0 of 2 customers found this review helpful)

       
      1.0

      Dry and disappointing

      By The Cheetah

      from Charlotte, NC

      About Me Product Junkie

      Verified Reviewer

      Pros

      • Gentle

      Cons

      • Color Misrepresented
      • Difficult To Use
      • Messy

      Best Uses

        Comments about L'Oréal Feria Absolute Platinum:

        While this was creamy in the bottle putting it on my hair dried it out nearly instantly, causing it to pill up and crumble off! After a very panicked 20 minutes I washed it out only to have spots of golden blonde and my dark hair. I have level 1-2 hair and I honestly expected maybe 6-7 but instead i got scary cheetah spots. I am terrified of this color. Also the helpline is closed on Saturdays!

         
        1.0

        Never again

        By Hair dye lover

        from Ontario, Canada

        About Me Beauty Conscious

        Pros

        • Easy To Use

        Cons

        • Color Misrepresented
        • Messy
        • Smells Bad
        • Time Consuming

        Best Uses

          Comments about L'Oréal Feria Absolute Platinum:

          Using the product is super simple, however I would never buy this product again. Even after following the steps as carefully as possible, the dye didn't work. It managed to sort of dye the tips of my hair, but my roots (which are naturally dark blonde) stayed EXACTLY THE SAME. This product was a BIG waste of my money.

          • Commitment To Color:
          • Permanent
           
          1.0

          Worst hair dye ever !!!!!

          By Jesse

          from Calgary, AB

          Verified Reviewer

          Pros

            Cons

            • Color Misrepresented
            • Difficult To Use
            • Messy
            • Smells Bad
            • Time Consuming
            • Too Harsh

            Best Uses

              Comments about L'Oréal Feria Absolute Platinum:

              The worst dye I have ever used on my hair didn't turn blonde it's cherry blonde....

               
              5.0

              AWSOME! I am going to buy another one!

              By Steph

              from Sacramento

              Pros

              • Easy To Use
              • Great Color
              • Natural Look

              Cons

                Best Uses

                  Comments about L'Oréal Feria Absolute Platinum:

                  I actually used them for my extensions that were a brown color at first and wow they match my hair perfectly fine! I'm so happy now that I know what to use I might just even do my roots with this to!

                  • Commitment To Color:
                  • Permanent
                   
                  4.0

                  Love this Product

                  By Older gal

                  from New Haven Michigan

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Great Color

                  Cons

                    Best Uses

                    • Graying Hair
                    • New Look

                    Comments about L'Oréal Feria Absolute Platinum:

                    I use the product for both my root touch up and all over color

                    • Commitment To Color:
                    • Permanent
                     
                    5.0

                    lifts without issues

                    By pao

                    from yonkers, ny

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Gentle
                    • Long-Lasting

                    Cons

                      Best Uses

                      • New Look

                      Comments about L'Oréal Feria Absolute Platinum:

                      i usually use another box color but this is soooo much better

                      • Commitment To Color:
                      • Permanent
                       
                      5.0

                      I buy this product all the time.

                      By Mia

                      from Jacksonville, FL

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Great Color

                      Cons

                        Best Uses

                        • Touch Ups

                        Comments about L'Oréal Feria Absolute Platinum:

                        Excellent blonde in a box. Includes purple conditioner for a little toning. IF you have a lot of red in your hair I would not recommend. I have very little to no red so the purple conditioner is enough toning for me.

                        • Commitment To Color:
                        • Permanent
                         
                        5.0

                        perfect!!

                        By jamiee

                        from new york

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Easy To Use
                        • Great Color
                        • Long-Lasting
                        • Natural Look

                        Cons

                        • Time Consuming

                        Best Uses

                        • New Look

                        Comments about L'Oréal Feria Absolute Platinum:

                        i absolutely love everything about this product!!

                        • Commitment To Color:
                        • Demi-Permanent

                        (1 of 1 customers found this review helpful)

                         
                        4.0

                        Best Platinum color I've ever had!

                        By Trixie

                        from Fairfield, CA

                        About Me Beauty Conscious

                        Verified Reviewer

                        Pros

                        • Cheaper than a salon bleach
                        • Easy To Use
                        • Gentle
                        • Great Color
                        • Long-Lasting
                        • Natural Look
                        • Versatile

                        Cons

                          Best Uses

                          • New Look
                          • Thicker Hair
                          • Thinner Hair
                          • Touch Ups

                          Comments about L'Oréal Feria Absolute Platinum:

                          I love my hair pure white. This lovely product gets my hair SO WHITE that I've had people stop me and ask how I got it so white. My hair colorist can't even come close to getting it this white, but she takes the credit when asked if she did it! Lol
                          Please do not ever discontinue this color- PLEASE! I would totally die! I've waited too long for this color and I can't live without it! Thank you for giving me the glorious color I want while still keeping my hair healthy and shiny!

                          • Commitment To Color:
                          • Permanent

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          20 Questions | 20 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            can I use Feria on previously colored hair?
                            Asked on 7/1/2017 by Teresa from PA

                            1 answer

                            • Brand Expert

                              A:

                              Hi Teresa! If you are referring to Feria Absolute Platinum, yes it can be used over color-treated hair 48 hours after coloring as long as your hair is in good condition. However, that haircolor is going to add more pigment that the bleach has to break through before it can lighten the hair. Because of this, it may not lift as much as you want it to during your first bleaching session.

                              If you are referring to our Feria Haircolor, you can use on color-treated hair after 48 hours of coloring, as long as your hair is in good condition. Keep in mind that haircolor cannot lighten haircolor.

                              Answered on 7/5/2017 by Brand Expert from L Oreal Paris
                          • Q:

                            I have very thick/coarse hair...the length is about 8.5"-9" and it's dyed the darkest brown before black. Would this product be able to lighten my hair at all? I'm trying to lighten my hair, so that I can dye in a fun/funky color and have the color pop.
                            Thank you in advance.
                            Asked on 6/25/2017 by Esmee from Littlefield TX

                            1 answer

                            • Brand Expert

                              A:

                              Hi Esmee! Since your hair is long, thick, and color-treated, we would recommend you getting your hair lightened by professionals at The Salon at Ulta Beauty! If you do it at home with hair that is so long and thick, you risk getting an uneven result. Plus, colored hair is harder to lift. We hope this helps!

                              Answered on 6/30/2017 by Brand Expert from L Oreal Paris
                          • Q:

                            I read that this is not recommended on previously highlighted hair...however I have highlighted hair that is not the blonde i want....I want bright platinum and I don't mind if there's different shades of blondes in my hair since I do have highlights...I love the highlighted look, just have never had anyone get it as blonde as I want so I want to try something new. Oh and I do have a little bit of rootsgrowing in. Would this product work for me or do you recommend something else? Thank you!
                            Asked on 6/23/2017 by Beautylove from undisclosed

                            1 answer

                            • Brand Expert

                              A:

                              Hi Beautylove, we would not recommend using this on top of highlights. If you put this product over hair that is already very light and it overlightens, the hair could break. We recommend getting this done at The Salon at Ulta Beauty so that you can safely lighten to a platinum shade!

                              Answered on 6/28/2017 by Brand Expert from L Oreal Paris
                          • Q:

                            Almost two months ago I dyed my hair dark auburn, and now I have around an inch and a half roots of medium brown. My issue is that my hair is short and close to my scalp, I'm not sure how I'd get them to bleach at the same rate. If I bleach both at once, I want to know. Will faded dark auburn go to a darker blonde or more of an orange?
                            Asked on 6/15/2017 by Short redhead from Texas

                            1 answer

                            • Brand Expert

                              A:

                              Hello Short Redhead! If you bleached your whole head, you would get an uneven result. The color-treated parts of your hair will take much longer to lift than the uncolored roots. We recommend going to The Salon at Ulta Beauty and getting it done by a professional! Have a wonderful day!

                              Answered on 6/23/2017 by Brand Expert from L Oreal Paris
                          • Q:

                            It has been about a year since I've bleached all of my hair. I have so many roots that need to be covered, so yesterday I attempted to use Loreal Superior Preference natural lightest blonde hair dye. It turned my roots a caramel color. The roots on the back of my head are darker than the ones on top and it didn't evenly color it. So what I was wondering is if I use this, will it work for me? Should I get just regular platinum instead? Would my hair fall out? I've been trying do to some research and this is the only source that seems updated to ask questions to, lol.
                            Asked on 6/10/2017 by Jacko from Washington, IN

                            1 answer

                            • Brand Expert

                              A:

                              Hi there! The Feria Absolute Platinum is a bleach and is able to lighten the darkest hair. The longer it is on to process, the lighter the hair gets. It is safe to use 48 hours after your last process as long as your scalp and hair are in good condition. Thank you.

                              Answered on 6/14/2017 by Brand Expert from L Oreal Paris
                          • Q:

                            I've been using the color in this line I believe it's the 111 or 112 whichever is lighter ashblonde but my roots and a few other streaks of hair are still yellow. Can I use this on my roots and put conditioner on my ends and pull it through for just a few minutes?
                            Asked on 6/7/2017 by Autumn from Missoula Montana

                            1 answer

                            • Brand Expert

                              A:

                              Hi Autumn, thanks for asking about the Absolute Platinum! We cannot recommend using this color if your hair is already very light on the ends or multiple colors in the roots. In order to remove some yellow in the hair the best thing to use is EverPure Blonde Shade Reviving Treatment: http://tinyurl.com/y7sehakv

                              Answered on 6/8/2017 by Brand Expert from L Oreal Paris
                          • Q:

                            My hair is currently medium auburn with peach highlights (i dyed auburn over professional ash brown with highlights). Im actually wanting to lighten all over and keep some of the brighter tones without using bleach. Will extreme platinum lighten dyed hair?
                            Asked on 6/6/2017 by Ash from Jacksonville Fl

                            1 answer

                            • Brand Expert

                              A:

                              Hi Ash! The Extreme Platinum is a bleach and will lighten dyed hair however we cannot recommend using it all over since you have all different colors in the hair. Colors lighten at different rates and you can end up having an uneven result!

                              Answered on 6/8/2017 by Brand Expert from L Oreal Paris
                          • Q:

                            I used a hi lift bleach on my dark brown hair and it turned caramel or honey will the feria absolute platinum help with turning my hair blondish
                            Asked on 5/29/2017 by Gisselle from P.a.

                            1 answer

                            • Brand Expert

                              A:

                              Hi! We're sorry about the your color result. There are many reasons why a haircolor may not have come out as expected.The Feria Absolute Platinum would lighten your hair several levels. We would recommend "Very Platinum". It can be used on color treated hair, but works best on natural light brown hair to dark blonde hair. If you have previously bleached the hair, we suggest waiting 3 weeks to bleach again, provided your hair and scalp are in good condition. Hope this helps. :)

                              Answered on 6/8/2017 by Brand Expert from L Oreal Paris
                          • Q:

                            I have previously lightened my hair to lightest cool blonde and my roots are coming in a dark blonde , can I use this product on all of my hair to generate an even platinum or just the roots to blend them with my hair?
                            Asked on 5/28/2017 by Alloftheblonde from Hamilton, Ontario

                            1 answer

                            • Brand Expert

                              A:

                              Hi Alloftheblonde! Do not use Feria Absolute Platinum all over your head. Just use on the roots as a touch-up. If you put it over your whole head, the pre-lightened hair can overlighten and break off. We hope this helps!

                              Answered on 6/2/2017 by Brand Expert from L Oreal Paris
                          • Q:

                            I have salt and pepper roots now. My lengths on top are a light golden blonde and my under growth at the back of my head is a very dark blonde. I want this of course not to color my grey but to have as an over all color and let the grey grow in. Can I just use it to highlight the dark hair at my temples and in the back of my hair and then let the salt and pepper grow in? Will I get a white blonde result since I have a few colors in my hair? Thank you!
                            Asked on 5/26/2017 by Meditation Master from St. Augustine, FL.

                            1 answer

                            • Brand Expert

                              A:

                              Hi Meditation Master, we would not recommend using Feria Absolute Platinum on your hair right now. There are too many shades of blonde and you may not get an even result. We recommend getting this done initially at The Salon at Ulta Beauty and then you can use Absolute Platinum to do your roots only as a touch-up. We hope this helps!

                              Answered on 6/2/2017 by Brand Expert from L Oreal Paris
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