skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Feria Absolute Platinum
L'Oréal Feria Absolute Platinum

L'Oréal

Feria Absolute Platinum

Item #: 2256177

Ask a Question
Feria introduces Absolute Platinum to achieve the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to 7 levels for absolute lightening and uncompromised clarity. The exclusive Anti-Brass Conditioner provides cool tones to help prevent brassiness while leaving hair conditioned.

Details+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalFeria Absolute Platinum
 
3.6

(based on 66 reviews)

67%

of respondents would recommend this to a friend.

Pros

  • Easy to use (32)
  • Great color (16)
  • Good value (15)
  • Effective (10)
  • Long-lasting (10)

Cons

  • Color misrepresented (12)
  • Too harsh (8)
  • Poor texture (5)
  • Smells bad (5)
  • Time consuming (5)

Best Uses

  • New look (17)
  • Touch ups (14)
  • Women (10)
  • Fine hair (4)
  • Graying hair (4)
    • Commitment To Color:
    • Permanent (26), Demi-permanent (3), Temporary (3)
    • Reviewer Profile:
    • Beauty conscious (13), Product junkie (12), Brand buyer (10), Budget shopper (7), Survivalist / minimalist (4)
    • My Beauty Routine Takes:
    • 30 minutes (11), 1+ hour (5)

Reviewed by 66 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
3.0

Wasn't right for me

By Mary Ro

from Boston, MA

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use
  • Long-Lasting

Cons

  • Color Misrepresented
  • Too Harsh

Best Uses

  • Touch Ups

Comments about L'Oréal Feria Absolute Platinum:

Not the right color

  • Commitment To Color:
  • Permanent
 
4.0

Great Lift!

By BamBam

from Florida

About Me Product Junkie

Pros

  • Easy To Use

Cons

  • Smells Bad

Best Uses

  • New Look

Comments about L'Oréal Feria Absolute Platinum:

I used this to get rid of the rest of the blue in my hair from the previous punky colour I had in. It worked like a charm and yes my hair was damaged..duh? But nothing a few deep conditioning treatments couldn't fix for me.

  • Commitment To Color:
  • Demi-Permanent

(1 of 1 customers found this review helpful)

 
1.0

Please don't buy

By ErikaMH

from Pasadena tx

Comments about L'Oréal Feria Absolute Platinum:

I bought this wanting to go all over blonde. I already have light hair and white blonde highlights. But my roots were black so I've decided to buy this to keep with that. I left it on for 50 minutes and OMG I regret it so bad it made my hair ugly yellow orange brassy blonde worse then what I had. It left my hair very damaged on the ends and dry. Never again will I buy this. Lesson learned the hard way.

 
5.0

best blonde box color

By Artistahop

from oak park, mi

Comments about L'Oréal Feria Absolute Platinum:

I only need one box for my pixie hair cut, medium length too and short sides, shaved back. It turns my hair blonde in 45 min.

 
5.0

It was the perfect color and left my hair soft

By Shoni

from Texas

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Natural Look

Cons

    Best Uses

    • Thinner Hair

    Comments about L'Oréal Feria Absolute Platinum:

    I would recommend this to anyone wanting to dye their hair themselves

    • Commitment To Color:
    • Permanent
     
    1.0

    Does not work...

    By Brandi

    from Malvern, AR

    About Me Minimalist

    Verified Reviewer

    Pros

    • Easy To Use

    Cons

    • Color Misrepresented

    Best Uses

      Comments about L'Oréal Feria Absolute Platinum:

      My hair color was the blondest on the compare chart, this dye did NOTHING. Made it brassy, it was not brassy beforehand. The conditoner FOR BRASSINESS did nothing. I habe better luck and results with the cheapo revlon for $3.Wont buy this again and I do not recommend it to anyone wanting to lighten to platinum. Period.

      • Commitment To Color:
      • Permanent
       
      1.0

      drying

      By lizzyg

      from Fontana CA

      Comments about L'Oréal Feria Absolute Platinum:

      I used this product to bleach after removing red with color oops and it did nothing but dry my hair and scalp. It was a very crumbling texture to it as well. I had left it on for an hour with no results. I had to go in with my Ion bleach powder after washing this out.

      (0 of 1 customers found this review helpful)

       
      4.0

      I would buy it again. You have to keep using it.

      By Claudace

      from Eudora, AR

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use

      Cons

      • Color Misrepresented

      Best Uses

      • Touch Ups

      Comments about L'Oréal Feria Absolute Platinum:

      I love Ulta.

      • Commitment To Color:
      • Permanent

      (1 of 1 customers found this review helpful)

       
      1.0

      Absolutely horrible

      By Cheyenne

      from New York

      About Me Minimalist

      Pros

        Cons

        • Color Misrepresented
        • Smells Bad
        • Too Harsh

        Best Uses

          Comments about L'Oréal Feria Absolute Platinum:

          It does not make your hair platinum. I followed all of the instructions and it turned my hair red. It dried my hair and was a complete waste of money. Wouldnt recommend

          • Commitment To Color:
          • Temporary
           
          4.0

          Does Moderately Good Job

          By Leah1980

          from Reedsville,pa

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Natural Look

          Cons

          • If U have thick hair reapply more often
          • Time Consuming

          Best Uses

          • New Look

          Comments about L'Oréal Feria Absolute Platinum:

          If you have very thick,coarse hair like myself You will need to reapply as soon as ok to

          • Commitment To Color:
          • Semi-Permanent

          Displaying reviews 1-10

          Back to top

          Previous | Next »

          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          1 Question | 1 Answer
          Displaying question 1
          • Q:

            What level of peroxide does this have inside the box?
            Is it a 40V or only 30V?
            I used 40V to bleach (x2) and tone my hair.
            I still have LIGHT orange streaks on the undersides here & there..
            Would this product remove those oranges from my head or is this simply a bleach? Is it also a toner as well?
            Asked on 12/19/2016 by Laleone2 from Providence, RI

            1 answer

            • Brand Expert

              A:

              The Feria Absolute Platinum comes with a 30 volume developer. This product is a lightener and not a dye so there is color deposit. When lightening the hair, its important to use enough product to saturate the hair completely.
              If there are sections that have not lightened into the pale blonde range once you have rinsed out your lightener you can go over those areas with a fresh kit.
              The Feria Absolute Platinum will lighten hair up to 7 level lighter and the finishing conditioner will provide anti brass toning. If your hair is light enough everywhere except for a few sections, only use your lightener on those orange or brassy sections. Leave the lightener on until these sections match the rest of your hair, then rinse and condition.

              Answered on 1/9/2017 by Brand Expert from L Oreal Paris
          Displaying question 1

          Do you have a question about this product?