skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Feria Absolute Platinum
L'Oréal Feria Absolute Platinum

L'Oréal

Feria Absolute Platinum

Item #: 2256177

Ask a Question
Feria introduces Absolute Platinum to achieve the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to 7 levels for absolute lightening and uncompromised clarity. The exclusive Anti-Brass Conditioner provides cool tones to help prevent brassiness while leaving hair conditioned.

Details+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalFeria Absolute Platinum
 
3.6

(based on 82 reviews)

69%

of respondents would recommend this to a friend.

Pros

  • Easy to use (42)
  • Great color (24)
  • Long-lasting (16)
  • Good value (15)
  • Natural look (11)

Cons

  • Color misrepresented (17)
  • Too harsh (11)
  • Time consuming (7)
  • Difficult to use (6)
  • Smells bad (6)

Best Uses

  • New look (25)
  • Touch ups (17)
  • Women (10)
  • Fine hair (6)
  • Graying hair (5)
    • Commitment To Color:
    • Permanent (37), Demi-permanent (4), Temporary (3)
    • Reviewer Profile:
    • Beauty conscious (19), Product junkie (16), Brand buyer (10), Budget shopper (7), Survivalist / minimalist (7)
    • My Beauty Routine Takes:
    • 30 minutes (11), 1+ hour (5)

Reviewed by 82 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

lifts without issues

By pao

from yonkers, ny

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Long-Lasting

Cons

    Best Uses

    • New Look

    Comments about L'Oréal Feria Absolute Platinum:

    i usually use another box color but this is soooo much better

    • Commitment To Color:
    • Permanent
     
    5.0

    I buy this product all the time.

    By Mia

    from Jacksonville, FL

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Great Color

    Cons

      Best Uses

      • Touch Ups

      Comments about L'Oréal Feria Absolute Platinum:

      Excellent blonde in a box. Includes purple conditioner for a little toning. IF you have a lot of red in your hair I would not recommend. I have very little to no red so the purple conditioner is enough toning for me.

      • Commitment To Color:
      • Permanent
       
      5.0

      perfect!!

      By jamiee

      from new york

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

      • Time Consuming

      Best Uses

      • New Look

      Comments about L'Oréal Feria Absolute Platinum:

      i absolutely love everything about this product!!

      • Commitment To Color:
      • Demi-Permanent
       
      4.0

      Best Platinum color I've ever had!

      By Trixie

      from Fairfield, CA

      About Me Beauty Conscious

      Verified Reviewer

      Pros

      • Cheaper than a salon bleach
      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look
      • Versatile

      Cons

        Best Uses

        • New Look
        • Thicker Hair
        • Thinner Hair
        • Touch Ups

        Comments about L'Oréal Feria Absolute Platinum:

        I love my hair pure white. This lovely product gets my hair SO WHITE that I've had people stop me and ask how I got it so white. My hair colorist can't even come close to getting it this white, but she takes the credit when asked if she did it! Lol
        Please do not ever discontinue this color- PLEASE! I would totally die! I've waited too long for this color and I can't live without it! Thank you for giving me the glorious color I want while still keeping my hair healthy and shiny!

        • Commitment To Color:
        • Permanent
         
        5.0

        I will use it again

        By Annie

        from Middletown NY

        About Me Professional Stylist

        Verified Buyer

        Pros

        • Easy To Use
        • Great Color
        • Long-Lasting

        Cons

          Best Uses

          • Graying Hair
          • New Look
          • Thinner Hair

          Comments about L'Oréal Feria Absolute Platinum:

          I use this product to get the desire platinum color I was looking for.

          • Commitment To Color:
          • Permanent
           
          5.0

          Hair dye

          By Jude

          from Greencastle, :PA

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color
          • Long-Lasting
          • Natural Look

          Cons

            Best Uses

            • New Look

            Comments about L'Oréal Feria Absolute Platinum:

            Used product to get rid of green hair color. My daughter used this product. She likes it.

            • Commitment To Color:
            • Semi-Permanent

            (2 of 3 customers found this review helpful)

             
            5.0

            Nice

            By Me

            from S.C

            About Me Professional Stylist

            Verified Buyer

            Pros

            • Easy To Use
            • Great Color

            Cons

              Best Uses

              • New Look

              Comments about L'Oréal Feria Absolute Platinum:

              Nice

              (3 of 4 customers found this review helpful)

               
              1.0

              Didn't change a thing

              By Tiffiny

              from Cincinnati, Ohio

              About Me Product Junkie

              Verified Reviewer

              Pros

              • Easy To Use

              Cons

              • Color Misrepresented

              Best Uses

                Comments about L'Oréal Feria Absolute Platinum:

                I used this on my medium brown hair and it literally did nothing. Apparently I'm the only one but was seriously bummed out. My roots lightened to a dark blonde but that was it. Perhaps I got a a defective product? Either way based on my experience I would not recommend to a friend.

                • Commitment To Color:
                • Permanent

                (0 of 2 customers found this review helpful)

                 
                1.0

                Very brassy

                By Em

                from Durham, NC

                About Me Product Junkie

                Verified Buyer

                Pros

                • Easy To Use

                Cons

                • Color Misrepresented
                • Too Harsh

                Best Uses

                  Comments about L'Oréal Feria Absolute Platinum:

                  This hair color comes out bright yellow--way too brassy. Even using the anti-brassy conditioner a couple times. Had to dye over it.

                  (3 of 3 customers found this review helpful)

                   
                  3.0

                  Impressive for what it does on dyed dark hair.

                  By Kara Beth

                  from Austin, TX

                  About Me Beauty Conscious

                  Pros

                  • Easy To Use
                  • Gentle

                  Cons

                  • Color Misrepresented

                  Best Uses

                  • Lighter Hair

                  Comments about L'Oréal Feria Absolute Platinum:

                  Knowing that I have naturally medium/ dark brown hair as well as dyed dark brown hair, I didn't expect a lot from even the "7 shades lighter" claim. Yes, my hair did turn orange. My roots did turn a nice golden blonde but only because they were previously untouched by color. I did like their toning conditioner but I also used my own purple shampoo on it to see what it would do. I still ended with an orange look that will be altered, but I was impressed with how NOT damaged my hair was (it was already on the way to being fried) and how light it got even though it did stay brassy.

                  • Commitment To Color:
                  • Permanent

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  10 Questions | 10 Answers
                  Displaying questions 1-10
                  • Q:

                    I used Feria absolute platinum on black and grey hair and it lightened as expected. My question though is my hair had violet on semi permanent dye in it so there is a pink undertone. How long do i have to wait to reapply Feria Absolute Platinum Blonde?

                    Thanks!
                    Asked on 5/15/2017 by JB from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Hi JB, we do not recommend using bleach over semi-permanent haircolor. It is possible that bleach makes semi-permanent colors even harder to remove. We recommend using a shampoo like our Colorista Reset Shampoo to help remove that pink undertone.

                      Answered on 5/22/2017 by Brand Expert from L Oreal Paris
                  • Q:

                    Used Feria Absoulte platinum, hair came out yellow. Will it turn my hair platinum or any shade of blonde if i use it again?
                    Asked on 5/2/2017 by Tatgrl

                    1 answer

                    • Brand Expert

                      A:

                      Hi! Sorry to hear you didn't acheive the results you expected. It is safe to re-apply however we suggest waiting 3 weeks between processes. We hope this information is helpful.

                      Answered on 5/9/2017 by Brand Expert from L Oreal Paris
                  • Q:

                    I used Féria High Lift Brown (downtown brown) to lighten my hair from dark brown/near black to light brown. I'm trying to lighten my hair to close to platinum in stages. Can I use Féria absolute platinum after the high lift brown? I'm afraid of damaging my hair too much.
                    Asked on 3/31/2017 by Nia from Atlanta, GA

                    1 answer

                    • Brand Expert

                      A:

                      Hello! Since you have naturally very dark hair, we do not recommend using this product. We do not think that it will give your hair a platinum result after one use because of your natural color. We do not recommend doing multiple bleaching sessions at home. We suggest going to The Salon at Ulta Beauty to get your hair lightened!

                      Answered on 4/4/2017 by Brand Expert from L Oreal Paris
                  • Q:

                    i dyed my hair a dark red-brown a few weeks ago and tried to strip it out which only made it a light brassy brown, will this still make my hair light blonde? ive used it before but never on previously dyed darker hair
                    Asked on 3/31/2017 by JDow from calgary alberta

                    1 answer

                    • Brand Expert

                      A:

                      Dyed hair is harder to lighten than natural hair, the lighteners have more work to do. The Feria Absolute Platinum in the extreme platinum can lighten natural hair up to 7 level lighter. The result on dyed hair will not be as dramatic. As long as the hair is still in good condition, you can continue to lighten it until you reach the desired level of blonde.

                      Answered on 4/4/2017 by Brand Expert from L Oreal Paris
                  • Q:

                    My hair is dark reddish blonde. I have colored my hair for years but I'm a little leary about using this on my hair. I have the Absolute Platinum and don't want orange hair!!
                    Asked on 3/28/2017 by Mary from WV

                    1 answer

                    • Brand Expert

                      A:

                      Hello Mary! You can absolutely use this product.The most important thing to do is the strand test. The strand test will help you determine the perfect amount of time to leave the product on for so that you don't see any brassy/orange tones coming through. We hope this information is helpful!

                      Answered on 3/29/2017 by Brand Expert from L Oreal Paris
                  • Q:

                    How would this dye turn out on black hair?
                    Asked on 3/24/2017 by kells

                    1 answer

                    • Brand Expert

                      A:

                      Hello kells! If your hair is previously colored black than you may need extra timing in order for it to be able to lighten such a dark coloring. The same concept applies for naturally black hair. We would strongly recommend doing a strand test to see how long your hair specifically will take to lighten the color to your desired results. We hope this information was helpful!

                      Answered on 3/27/2017 by Brand Expert from L Oreal Paris
                  • Q:

                    if my hair is dyed previously light blonde and i just used the conditioner anti brass toner/is it ok/and safe
                    Asked on 3/20/2017 by jackie from ohio

                    1 answer

                    • Brand Expert

                      A:

                      Hello jackie! Yes, you can apply the Feria Absolute Platinum to your hair. It will be fine. We would strongly recommend you to perform a strand test before you apply it. We hope this information was helpful!

                      Answered on 3/21/2017 by Brand Expert from L Oreal Paris
                  • Q:

                    Can i use this color/product to do highlights in my dark brown hair? I like the color but i don't want to use it for all over color. I'd like to use it to do my own highlights.
                    Asked on 3/18/2017 by princess

                    1 answer

                    • Brand Expert

                      A:

                      Hello princess! We would not recommend using this product to give yourself highlights. We have highlighting kits instead that we would recommend. We hope this information was helpful!

                      Answered on 3/21/2017 by Brand Expert from L Oreal Paris
                  • Q:

                    I used feria platinum tonight on my medium brown hair. It lightened it but it is not platinum. How long do I have to wait before applying another bottle?
                    Asked on 1/29/2017 by Kathy from NC

                    1 answer

                    • Brand Expert

                      A:

                      If you didn't get enough lift with the first kit, you can use a second kit as soon as 48 hours later.

                      Answered on 2/2/2017 by Brand Expert from Garnier
                  • Q:

                    What level of peroxide does this have inside the box?
                    Is it a 40V or only 30V?
                    I used 40V to bleach (x2) and tone my hair.
                    I still have LIGHT orange streaks on the undersides here & there..
                    Would this product remove those oranges from my head or is this simply a bleach? Is it also a toner as well?
                    Asked on 12/19/2016 by Laleone2 from Providence, RI

                    1 answer

                    • Brand Expert

                      A:

                      The Feria Absolute Platinum comes with a 30 volume developer. This product is a lightener and not a dye so there is color deposit. When lightening the hair, its important to use enough product to saturate the hair completely.
                      If there are sections that have not lightened into the pale blonde range once you have rinsed out your lightener you can go over those areas with a fresh kit.
                      The Feria Absolute Platinum will lighten hair up to 7 level lighter and the finishing conditioner will provide anti brass toning. If your hair is light enough everywhere except for a few sections, only use your lightener on those orange or brassy sections. Leave the lightener on until these sections match the rest of your hair, then rinse and condition.

                      Answered on 1/9/2017 by Brand Expert from L Oreal Paris
                  Displaying questions 1-10

                  Do you have a question about this product?