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L'Oréal Feria Absolute Platinum

L'Oréal

Feria Absolute Platinum

Item #: 2256177

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Feria introduces Absolute Platinum to achieve the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to 7 levels for absolute lightening and uncompromised clarity. The exclusive Anti-Brass Conditioner provides cool tones to help prevent brassiness while leaving hair conditioned.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalFeria Absolute Platinum
 
3.6

(based on 51 reviews)

67%

of respondents would recommend this to a friend.

Pros

  • Easy to use (23)
  • Good value (15)
  • Great color (13)
  • Effective (10)
  • Long-lasting (6)

Cons

  • Color misrepresented (8)
  • Too harsh (6)
  • Poor texture (5)
  • Difficult to use (4)
  • Messy (4)

Best Uses

  • New look (14)
  • Touch ups (10)
  • Women (10)
  • Fine hair (3)
  • Graying hair (3)
    • Commitment To Color:
    • Permanent (17)
    • Reviewer Profile:
    • Brand buyer (10), Beauty conscious (8), Product junkie (8), Budget shopper (7), Professional stylist (3)
    • My Beauty Routine Takes:
    • 30 minutes (11), 1+ hour (5)

Reviewed by 51 customers

Displaying reviews 1-10

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4.0

Use this product as a base prior to using a different color

By lovebird

from Anchorage, AK

About Me Beauty Conscious

Verified Buyer

Pros

  • Great Color
  • Versatile

Cons

  • Too Harsh

Best Uses

  • New Look

Comments about L'Oréal Feria Absolute Platinum:

While decent product, it does not do a good job of covering the roots and can make hair fragile. I noticed it doesn't make hair smoother like other hair color kits do, however this may be due because I had to use several to cover the roots as much as possible

(1 of 1 customers found this review helpful)

 
5.0

Would def use again

By Di1220

from Pittsburgh PA

Verified Buyer

Pros

  • Easy To Use
  • Great Color

Cons

  • Smells Bad

Best Uses

  • Graying Hair
  • New Look

Comments about L'Oréal Feria Absolute Platinum:

I am letting my gray grow in and had that ugly 2 toned thing going on. The whole front of my hair is gray and the back is still more brown. This lifted the front of my hair to almost white but the back had a little yellowish in it but not bad. I still got some toner to even it up and it's perfect. I have med short hair so 1 kit did all my hair. If you want true platinum you may need 2 boxes and I can't see it working on anything darker than dirty brown. Keep in mind if you turn yellow that toner works wonders.

  • Commitment To Color:
  • Permanent
 
5.0

Totally works! I just needed to use a toner after.

By CaseyRose

from pine bluff, AR

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use

Cons

  • Color Misrepresented

Best Uses

    Comments about L'Oréal Feria Absolute Platinum:

    Really easy to use with no harsh smell!

    • Commitment To Color:
    • Permanent
     
    5.0

    Will buy again

    By Jackiea1048

    from South Carolina

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • New Look
      • Thinner Hair
      • Touch Ups

      Comments about L'Oréal Feria Absolute Platinum:

      I am in my 60s and my hair was still a little dull from still having some black hairs mixed in with the white hair and this coloring took it to the perfect color and in only 30 minutes...i absolutely love the color...there was no bad smell and it was so easy to use...will use this color from now on!!

      • Commitment To Color:
      • Permanent

      (1 of 1 customers found this review helpful)

       
      5.0

      Love love love.

      By Barbie

      from West palm beach fl

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Long-Lasting

      Cons

        Best Uses

        • New Look
        • Touch Ups

        Comments about L'Oréal Feria Absolute Platinum:

        I've been doing not only my hair but my friends hair for years using products and colors from salons and honestly it would cost my triple in products alone to pull off the color. I've gotten so many compliments even from my stylist asking where I went.

        • Commitment To Color:
        • Permanent

        (1 of 2 customers found this review helpful)

         
        5.0

        Best Bleach Ever!

        By BerylieBat

        from Fairbanks, AK

        About Me Product Junkie

        Verified Buyer

        Pros

        • Easy To Use

        Cons

        • Too Harsh

        Best Uses

        • New Look
        • Thicker Hair
        • Thinner Hair
        • Touch Ups

        Comments about L'Oréal Feria Absolute Platinum:

        I wasn't going to keep my hair a blonde but I started off with deep purple, almost black hair and this product pulled it out ASAP and made it amazing!

        • Commitment To Color:
        • Temporary

        (4 of 4 customers found this review helpful)

         
        4.0

        Not great but not bad

        By Friendly neighborhood Asian girl

        from Industry, CA

        About Me Beauty Conscious

        Pros

        • Easy To Use
        • Gentle
        • Great Color

        Cons

        • Color Misrepresented
        • Time Consuming

        Best Uses

        • Light hair
        • New Look
        • Thinner Hair
        • Touch Ups

        Comments about L'Oréal Feria Absolute Platinum:

        TL;DR- if you have dark and/or coarse hair, look elsewhere if you want platinum. If you're looking to lighten in stages without going through a garish orange stage, this is great

        When I purchased this I was under the impression that a toner was included but alas I was wrong. It did, however, come with an anti brass conditioner, which is a fancy way of saying purple conditioner. It didn't do much to turn my hair to a cool blonde color but it did reduce the orange to a nice natural-looking caramel brown so that I won't look ridiculous in between bleaching sessions. My hair is naturally a very dark brown and quite coarse so I already knew this wouldn't lift the color all the way to a platinum, but it did lighten my hair considerably. If you expect to go platinum that's your fault, not the fault of this product mislabeling itself. You will probably have to buy a toner separately as I really don't think the conditioner is adequate. It's better than other bleaches I've used as it is not horribly damaging to my hair (I applied this over hair that had already been bleached twice before a few weeks ago- that hair became a nice pale blonde) and leaves it feeling relatively healthy, although this may be due to the fact that my hair is naturally very strong and coarse. I would not recommend this for people with fine hair that needs to be bleached several times- I would trust a professional with that. However, if your hair is light and responds well to bleach I think this could be great for you if you also use a toner, or if you have dark hair that can withstand multiple bleachings or you want your hair to be a warm caramel brown. Overall, it was nice and will definitely work well for certain people, but it wasn't what I was looking for.

        • Commitment To Color:
        • Demi-Permanent

        (1 of 12 customers found this review helpful)

         
        1.0

        I dont buy this color again

        By Jazmin

        from Las Vegas

        About Me Professional Stylist

        Verified Buyer

        Pros

          Cons

          • Color Misrepresented
          • Difficult To Use
          • Messy

          Best Uses

            Comments about L'Oréal Feria Absolute Platinum:

            I don't like it

            • Commitment To Color:
            • Permanent

            (13 of 14 customers found this review helpful)

             
            5.0

            My Ride or Dye Haircolor

            By Emma Kathleen

            from Atlanta, GA

            About Me Professional Stylist

            Pros

            • Easy To Use
            • Good Price
            • Great Color
            • Long-Lasting
            • Versatile

            Cons

              Best Uses

              • New Look
              • Touch Ups

              Comments about L'Oréal Feria Absolute Platinum:

              You see what I did there? Hah. The only reason to give this a bad review is because you don't know what you're doing. As far as boxed bleach kits go, this one is tops. The process of going platinum involves the same basic recipe: bleach, developer, and toner. It's really that simple so when I read reviews that this turned their hair orange, that is what bleach does. Pigment leaves the hair in stages and red/orange is the very last to go, so if you are expecting to go from chestnut brown to silvery blonde in one processing, you're going to be disappointed because that is not how it works...unless you want melted hair. You also have to TONE YOUR HAIR and this one comes with an awesome violet toning conditioner. I adore the color this gives me. And don't be fooled into thinking because you do it at home that it's not as strong as the stuff in the salon. This is heavy duty stuff and you shouldn't dive in without a game plan. I will repurchase this again and again.

              • Commitment To Color:
              • Permanent

              (0 of 9 customers found this review helpful)

               
              1.0

              Turned my hair orange, totally unhappy

              By Mia

              from Sacramento, California

              About Me Product Junkie

              Verified Buyer

              Pros

                Cons

                • Color Misrepresented

                Best Uses

                  Comments about L'Oréal Feria Absolute Platinum:

                  Totally unhappy.

                  Displaying reviews 1-10

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