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L'Oréal Feria Absolute Platinum

L'Oréal

Feria Absolute Platinum

Item #: 2256177

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Feria introduces Absolute Platinum to achieve the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to 7 levels for absolute lightening and uncompromised clarity. The exclusive Anti-Brass Conditioner provides cool tones to help prevent brassiness while leaving hair conditioned.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalFeria Absolute Platinum
 
3.6

(based on 73 reviews)

68%

of respondents would recommend this to a friend.

Pros

  • Easy to use (33)
  • Great color (18)
  • Good value (15)
  • Long-lasting (11)
  • Effective (10)

Cons

  • Color misrepresented (15)
  • Too harsh (10)
  • Difficult to use (6)
  • Smells bad (6)
  • Time consuming (6)

Best Uses

  • New look (19)
  • Touch ups (15)
  • Women (10)
  • Fine hair (4)
  • Graying hair (4)
    • Commitment To Color:
    • Permanent (32), Demi-permanent (3), Temporary (3)
    • Reviewer Profile:
    • Beauty conscious (17), Product junkie (13), Brand buyer (10), Budget shopper (7), Survivalist / minimalist (5)
    • My Beauty Routine Takes:
    • 30 minutes (11), 1+ hour (5)

Reviewed by 73 customers

Displaying reviews 1-10

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3.0

Impressive for what it does on dyed dark hair.

By Kara Beth

from Austin, TX

About Me Beauty Conscious

Pros

  • Easy To Use
  • Gentle

Cons

  • Color Misrepresented

Best Uses

  • Lighter Hair

Comments about L'Oréal Feria Absolute Platinum:

Knowing that I have naturally medium/ dark brown hair as well as dyed dark brown hair, I didn't expect a lot from even the "7 shades lighter" claim. Yes, my hair did turn orange. My roots did turn a nice golden blonde but only because they were previously untouched by color. I did like their toning conditioner but I also used my own purple shampoo on it to see what it would do. I still ended with an orange look that will be altered, but I was impressed with how NOT damaged my hair was (it was already on the way to being fried) and how light it got even though it did stay brassy.

  • Commitment To Color:
  • Permanent

(2 of 3 customers found this review helpful)

 
3.0

Would buy again

By Mel Ana

from Oshkosh, WI

About Me Product Junkie

Verified Buyer

Pros

  • Lightens 4 shades
  • Lightens outgrowth
  • Long-Lasting

Cons

  • Color Misrepresented
  • Difficult To Use
  • Time Consuming
  • Too Harsh

Best Uses

  • New Look

Comments about L'Oréal Feria Absolute Platinum:

Lightened my outgrowth 4 shades lighter as opposed to the 7 level shade-jump promised. Is a great option for lightening.

  • Commitment To Color:
  • Permanent
 
3.0

Made My Hair Super Yellow

By Jessica

from Cincinnati, Ohio

Comments about L'Oréal Feria Absolute Platinum:

I was highly disappointed with this purchase. Having already naturally light blonde hair, I dye my hair to make it just a tad bit lighter. This dye did NOT give my hair a platinum look. Instead, my hair came out yellow looking. I immediately had to redye my hair as quicky as I could because there was no way I was keeping my hair this color. LAST time I EVER use anything Feria.

 
5.0

I loved it.

By Mila

from San Diego, CA

About Me Beauty Conscious

Pros

  • Great Color

Cons

    Best Uses

    • New Look
    • Thicker Hair

    Comments about L'Oréal Feria Absolute Platinum:

    I loved it. The color is very rich.

    • Commitment To Color:
    • Permanent

    (2 of 3 customers found this review helpful)

     
    5.0

    Very good

    By Wendy

    from Orlando

    About Me Beauty Conscious

    Verified Buyer

    Comments about L'Oréal Feria Absolute Platinum:

    I really like this product. Its quality and it will bleach your hair. The color is white not Orange. Make sure you only do your roots don't apply to whole hair if it's already been previously colored.

    • Commitment To Color:
    • Permanent
     
    5.0

    Works amazing

    By Ay

    from Canada

    About Me Beauty Conscious

    Pros

    • Great Color

    Cons

      Best Uses

      • Touch Ups

      Comments about L'Oréal Feria Absolute Platinum:

      My daughters hair was previously bleached at the salon. It was getting costly touching up her roots so I found this product. Watched YouTube videos first about it and many people happy so we tried it. It blended in perfectly with her bleached hair. Her roots were very dark. We left it on for an hour. Very pleasantly surprised how well it worked.

      • Commitment To Color:
      • Permanent

      (0 of 3 customers found this review helpful)

       
      1.0

      Not a fan.

      By Petra

      from Saddle Brook NJ

      About Me Minimalist

      Verified Buyer

      Pros

        Cons

        • Color Misrepresented
        • Difficult To Use
        • Messy
        • Smells Bad
        • Too Harsh

        Best Uses

        • I can't say this is has any best uses at all.

        Comments about L'Oréal Feria Absolute Platinum:

        I've been platinum for a few years and I've gotten my hair platinum and maintained it myself. I ran out of developer and toner and was low on cash so I thought I'd give this a try. I will never use it again. Not only does it not work well but it is harsh on the hair and does not deliver on color.

        • Commitment To Color:
        • Permanent

        (1 of 2 customers found this review helpful)

         
        3.0

        Wasn't right for me

        By Mary Ro

        from Boston, MA

        About Me Product Junkie

        Verified Buyer

        Pros

        • Easy To Use
        • Long-Lasting

        Cons

        • Color Misrepresented
        • Too Harsh

        Best Uses

        • Touch Ups

        Comments about L'Oréal Feria Absolute Platinum:

        Not the right color

        • Commitment To Color:
        • Permanent

        (2 of 2 customers found this review helpful)

         
        4.0

        Great Lift!

        By BamBam

        from Florida

        About Me Product Junkie

        Pros

        • Easy To Use

        Cons

        • Smells Bad

        Best Uses

        • New Look

        Comments about L'Oréal Feria Absolute Platinum:

        I used this to get rid of the rest of the blue in my hair from the previous punky colour I had in. It worked like a charm and yes my hair was damaged..duh? But nothing a few deep conditioning treatments couldn't fix for me.

        • Commitment To Color:
        • Demi-Permanent

        (2 of 3 customers found this review helpful)

         
        1.0

        Please don't buy

        By ErikaMH

        from Pasadena tx

        Comments about L'Oréal Feria Absolute Platinum:

        I bought this wanting to go all over blonde. I already have light hair and white blonde highlights. But my roots were black so I've decided to buy this to keep with that. I left it on for 50 minutes and OMG I regret it so bad it made my hair ugly yellow orange brassy blonde worse then what I had. It left my hair very damaged on the ends and dry. Never again will I buy this. Lesson learned the hard way.

        Displaying reviews 1-10

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        Q&A

        Product Q&A

        Do you have questions about this product?

        Get answers from in-house experts.

        2 Questions | 2 Answers
        Displaying questions 1-2
        • Q:

          I used feria platinum tonight on my medium brown hair. It lightened it but it is not platinum. How long do I have to wait before applying another bottle?
          Asked on 1/29/2017 by Kathy from NC

          1 answer

          • Brand Expert

            A:

            If you didn't get enough lift with the first kit, you can use a second kit as soon as 48 hours later.

            Answered on 2/2/2017 by Brand Expert from Garnier
        • Q:

          What level of peroxide does this have inside the box?
          Is it a 40V or only 30V?
          I used 40V to bleach (x2) and tone my hair.
          I still have LIGHT orange streaks on the undersides here & there..
          Would this product remove those oranges from my head or is this simply a bleach? Is it also a toner as well?
          Asked on 12/19/2016 by Laleone2 from Providence, RI

          1 answer

          • Brand Expert

            A:

            The Feria Absolute Platinum comes with a 30 volume developer. This product is a lightener and not a dye so there is color deposit. When lightening the hair, its important to use enough product to saturate the hair completely.
            If there are sections that have not lightened into the pale blonde range once you have rinsed out your lightener you can go over those areas with a fresh kit.
            The Feria Absolute Platinum will lighten hair up to 7 level lighter and the finishing conditioner will provide anti brass toning. If your hair is light enough everywhere except for a few sections, only use your lightener on those orange or brassy sections. Leave the lightener on until these sections match the rest of your hair, then rinse and condition.

            Answered on 1/9/2017 by Brand Expert from L Oreal Paris
        Displaying questions 1-2

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