skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Feria Absolute Platinum
L'Oréal Feria Absolute Platinum

L'Oréal

Feria Absolute Platinum

Item #: 2256177

Ask a Question
Feria introduces Absolute Platinum to achieve the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to 7 levels for absolute lightening and uncompromised clarity. The exclusive Anti-Brass Conditioner provides cool tones to help prevent brassiness while leaving hair conditioned.

Details+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalFeria Absolute Platinum
 
3.6

(based on 69 reviews)

67%

of respondents would recommend this to a friend.

Pros

  • Easy to use (32)
  • Great color (17)
  • Good value (15)
  • Effective (10)
  • Long-lasting (10)

Cons

  • Color misrepresented (13)
  • Too harsh (9)
  • Smells bad (6)
  • Difficult to use (5)
  • Messy (5)

Best Uses

  • New look (17)
  • Touch ups (15)
  • Women (10)
  • Fine hair (4)
  • Graying hair (4)
    • Commitment To Color:
    • Permanent (29), Demi-permanent (3), Temporary (3)
    • Reviewer Profile:
    • Beauty conscious (15), Product junkie (12), Brand buyer (10), Budget shopper (7), Survivalist / minimalist (5)
    • My Beauty Routine Takes:
    • 30 minutes (11), 1+ hour (5)

Reviewed by 69 customers

Displaying reviews 1-10

Back to top

Previous | Next »

(0 of 1 customers found this review helpful)

 
5.0

Very good

By Wendy

from Orlando

About Me Beauty Conscious

Verified Buyer

Comments about L'Oréal Feria Absolute Platinum:

I really like this product. Its quality and it will bleach your hair. The color is white not Orange. Make sure you only do your roots don't apply to whole hair if it's already been previously colored.

  • Commitment To Color:
  • Permanent
 
5.0

Works amazing

By Ay

from Canada

About Me Beauty Conscious

Pros

  • Great Color

Cons

    Best Uses

    • Touch Ups

    Comments about L'Oréal Feria Absolute Platinum:

    My daughters hair was previously bleached at the salon. It was getting costly touching up her roots so I found this product. Watched YouTube videos first about it and many people happy so we tried it. It blended in perfectly with her bleached hair. Her roots were very dark. We left it on for an hour. Very pleasantly surprised how well it worked.

    • Commitment To Color:
    • Permanent

    (0 of 3 customers found this review helpful)

     
    1.0

    Not a fan.

    By Petra

    from Saddle Brook NJ

    About Me Minimalist

    Verified Buyer

    Pros

      Cons

      • Color Misrepresented
      • Difficult To Use
      • Messy
      • Smells Bad
      • Too Harsh

      Best Uses

      • I can't say this is has any best uses at all.

      Comments about L'Oréal Feria Absolute Platinum:

      I've been platinum for a few years and I've gotten my hair platinum and maintained it myself. I ran out of developer and toner and was low on cash so I thought I'd give this a try. I will never use it again. Not only does it not work well but it is harsh on the hair and does not deliver on color.

      • Commitment To Color:
      • Permanent

      (1 of 2 customers found this review helpful)

       
      3.0

      Wasn't right for me

      By Mary Ro

      from Boston, MA

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use
      • Long-Lasting

      Cons

      • Color Misrepresented
      • Too Harsh

      Best Uses

      • Touch Ups

      Comments about L'Oréal Feria Absolute Platinum:

      Not the right color

      • Commitment To Color:
      • Permanent

      (1 of 1 customers found this review helpful)

       
      4.0

      Great Lift!

      By BamBam

      from Florida

      About Me Product Junkie

      Pros

      • Easy To Use

      Cons

      • Smells Bad

      Best Uses

      • New Look

      Comments about L'Oréal Feria Absolute Platinum:

      I used this to get rid of the rest of the blue in my hair from the previous punky colour I had in. It worked like a charm and yes my hair was damaged..duh? But nothing a few deep conditioning treatments couldn't fix for me.

      • Commitment To Color:
      • Demi-Permanent

      (2 of 3 customers found this review helpful)

       
      1.0

      Please don't buy

      By ErikaMH

      from Pasadena tx

      Comments about L'Oréal Feria Absolute Platinum:

      I bought this wanting to go all over blonde. I already have light hair and white blonde highlights. But my roots were black so I've decided to buy this to keep with that. I left it on for 50 minutes and OMG I regret it so bad it made my hair ugly yellow orange brassy blonde worse then what I had. It left my hair very damaged on the ends and dry. Never again will I buy this. Lesson learned the hard way.

       
      5.0

      best blonde box color

      By Artistahop

      from oak park, mi

      Comments about L'Oréal Feria Absolute Platinum:

      I only need one box for my pixie hair cut, medium length too and short sides, shaved back. It turns my hair blonde in 45 min.

       
      5.0

      It was the perfect color and left my hair soft

      By Shoni

      from Texas

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Natural Look

      Cons

        Best Uses

        • Thinner Hair

        Comments about L'Oréal Feria Absolute Platinum:

        I would recommend this to anyone wanting to dye their hair themselves

        • Commitment To Color:
        • Permanent
         
        1.0

        Does not work...

        By Brandi

        from Malvern, AR

        About Me Minimalist

        Verified Reviewer

        Pros

        • Easy To Use

        Cons

        • Color Misrepresented

        Best Uses

          Comments about L'Oréal Feria Absolute Platinum:

          My hair color was the blondest on the compare chart, this dye did NOTHING. Made it brassy, it was not brassy beforehand. The conditoner FOR BRASSINESS did nothing. I habe better luck and results with the cheapo revlon for $3.Wont buy this again and I do not recommend it to anyone wanting to lighten to platinum. Period.

          • Commitment To Color:
          • Permanent
           
          1.0

          drying

          By lizzyg

          from Fontana CA

          Comments about L'Oréal Feria Absolute Platinum:

          I used this product to bleach after removing red with color oops and it did nothing but dry my hair and scalp. It was a very crumbling texture to it as well. I had left it on for an hour with no results. I had to go in with my Ion bleach powder after washing this out.

          Displaying reviews 1-10

          Back to top

          Previous | Next »

          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          2 Questions | 2 Answers
          Displaying questions 1-2
          • Q:

            I used feria platinum tonight on my medium brown hair. It lightened it but it is not platinum. How long do I have to wait before applying another bottle?
            Asked on 1/29/2017 by Kathy from NC

            1 answer

            • Brand Expert

              A:

              If you didn't get enough lift with the first kit, you can use a second kit as soon as 48 hours later.

              Answered on 2/2/2017 by Brand Expert from Garnier
          • Q:

            What level of peroxide does this have inside the box?
            Is it a 40V or only 30V?
            I used 40V to bleach (x2) and tone my hair.
            I still have LIGHT orange streaks on the undersides here & there..
            Would this product remove those oranges from my head or is this simply a bleach? Is it also a toner as well?
            Asked on 12/19/2016 by Laleone2 from Providence, RI

            1 answer

            • Brand Expert

              A:

              The Feria Absolute Platinum comes with a 30 volume developer. This product is a lightener and not a dye so there is color deposit. When lightening the hair, its important to use enough product to saturate the hair completely.
              If there are sections that have not lightened into the pale blonde range once you have rinsed out your lightener you can go over those areas with a fresh kit.
              The Feria Absolute Platinum will lighten hair up to 7 level lighter and the finishing conditioner will provide anti brass toning. If your hair is light enough everywhere except for a few sections, only use your lightener on those orange or brassy sections. Leave the lightener on until these sections match the rest of your hair, then rinse and condition.

              Answered on 1/9/2017 by Brand Expert from L Oreal Paris
          Displaying questions 1-2

          Do you have a question about this product?