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It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

1.0 oz Item 2269908

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Why did IT Cosmetics create this product: To create a product that transplants you to the sanctuary of a spa from the first time you use this product. They want you to be relish in the moment and experience a truly balancing experience with each application. They also wanted to make sure that this spa primer was formulated with anti-aging ingredients, and has been clinically-proven to hydrate and treat the skin.

What is it: It's your Spa in a Bottle! This anti-aging, sensory awakening primer serum provide instant hydration to the skin. Formulated with good for you ingredients, means long-term, clinically proven treatment benefits in one easy step.

Who is it for: This product is formulate for anyone who wants to treat and nourish their skin with anti-aging, good for your ingredients! Anyone who wants to have a sensory, spa experience in the comfort of their own home! Anyone who wants to feel invigorated by their skin care!

Why is it different: Developed with plastic surgeons, Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is a true sensory spa experience in a bottle! Caviar extract, hydrolyzed collagen, hyaluronic acid, peptides and silk all work to nourish, hydrate, prep and prime the skin, while vitamins A, C & E, deep ocean water, argan, jojoba and avocado oil infusions mean skin stays soft, supple and younger looking! Plus balancing essential oils allow you to take a deep breath and start your day and your skin off right!

Paraben free, cruelty free.
Apply Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate SPA IN A BOTTLE balancing experience take a relaxing deep breath in during application and FEEL THE MOMENT experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Beauty tips: Take a deep breath to experience the stress relieving aromas. Massage into the back of the neck, earlobes, and temples for a sensory awakening experience.
Cyclopentasiloxane, Dimethicone, Cedrus Altanica Bark Oil, Citrus Augrantium Dulcis (Orange) Peel Oil, Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Lavenudula Angustifolia (Lavender) Oil, Diisostearyl Malate, Camellia Sinensis Leaf Extract, Ascorbic Acid, Niacinamide, Tocopherylacetate, Glycyrrhiza Glabra (Licorice) Root extract, Olea Europaea (Olive) Fruit Oil, Sodium Hyaluronate, Adenosine, Anthemis Nobilis Flower Oil, Arbutin, Argania Spinosa Kernel Oil, Caviar Extract, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Grandis (Grapefruit) Peel Extract, Curcuma Longa (Turmeric) Root Extract, Glycerin, Glycine Soja (Soybean) Sprout Extract, Hydrogenated Jojoba Oil, Hydrolyzed Collagen, Hydrolyzed Silk, Illite, Mangifera Indica (Mango) Seed Butter, TBHQ, Mica, Orbignya Oleifera Seed Oil, Perfluorodecalin, Persea Gratissima (Avocado) Oil, Retinol, Scutellaria Baicalensis Root Extract, Maris Aqua / Sea Water / Eau De Mer), Ubiquinone, Vitis Vinifera (Grape) Seed Oil, Aqua (Water, Eau), Aloe Barbadensis Leaf Extract, Arctium Lappa Root Extract, Artemisia Princeps Leaf Extract, Butylene Glycol, Cholesteryl Oleyl Carbonate, Cimicifuga Duhurica Root Extract, Dextrin, Hydrolyzed Hibiscus Esculentus Extract, Lecithin, Platinum Powder, Polysorbate 80, Pueraria Lobata Root Extract, Punica Granatum Fruit Extract, Sophora Flavescens Root Extract, Achillea Millefolium Extract, Alchemilla Vulgaris Extract, Allium Sativum (Garlic) Bulb Extract, Arctium Majus Root Extract, Arnica Montana Flower Extract, C12 - 15 Alkyl Benzoate, Caffeine, Ceramide 2, Ceramide 3, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, BHT, Citrus Grandis (Grapefruit) Fruit Extract, Hedera Helix (Ivy) Extract, Hydrogenated Vegetable Oil, Lamium Album Flower Extract, Magnolia Kobus Bark Extract, Malva Sylvestris (Mallow) Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Nasturtium Officinale Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Paullinia Cupana Seed Extract, PEG - 10 Rapeseed Sterol, Squalane, Pinus Palustris Leaf Extract, Polysorbate 20, Primula Versis Extract, Alcohol, Propolis Extract, Propylene Glycol Laurate, Propylene Glycol Stearate, Rosmarinus officinalis (Rosemary) Leaf Extract, Ptychopetalum Olacoides Bark Extract, Salix Alba (Willow) Bark Extract, Sorbitan Laurate, Thujopsis Dolabrata Branch Extract, Tribehenin, Veronica Officinalis Flower / Leaf / Steam Extract, Yellow 5 Lake (CI 19140), Red 6 (CI 15850).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.6

(based on 307 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (250)
  • Smooth (230)
  • Lightweight (190)
  • Long lasting (135)
  • Blends well (126)

Cons

  • Heavy (14)
  • Doesn't work (13)
  • Irritates skin (7)
  • Causes breakouts (5)
  • Difficult to apply (3)

Best Uses

  • Everyday (195)
  • All skin types (127)
  • Sensitive skin (97)
  • Going out (51)
  • Travel (45)
    • Reviewer Profile:
    • Natural style (143), Classic style (108), Trendy style (23)
    • Was this a gift?:
    • No (3)

Reviewed by 307 customers

Displaying reviews 1-10

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5.0

By Michel

from Louisiana

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types

    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

    My second bottle and I'm addicted

     
    5.0

    Silky skin

    By 49 and holding

    from Gainesville Texas

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Travel

      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

      I hav been using it daily and absolutely luv it. My skin feels softer, moister and hav seen improvement in wrinkles around eyes. I've tried a lot of products but I think this is a keeper

       
      5.0

      This product made my skin incredibly soft.

      By KittyCat

      from Charles Town, WV

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

      • Feels a little greasy at first, but worth it

      Best Uses

      • All Skin Types

      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

      I love this product! My skin was looking pretty drab and dry, and this product helped with those symptoms.

       
      5.0

      Love It

      By jp

      from Florida

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Smooth

      Cons

        Best Uses

        • All Skin Types

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        I love this product. At first the smell seems strong and medicine like, but not for long.

         
        5.0

        This is my second purchase of this product. I love it

        By None

        from Richmond va

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth

        Cons

          Best Uses

            Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

            I put it on under makeup and at night under moisturizer

             
            5.0

            Wonderful product!

            By Mizzo

            from Evans City, PA

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Lightweight
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              I love the anti-aging effects of this serum. My makeup smooths right over it and lasts all day. No touch ups needed!

              (1 of 1 customers found this review helpful)

               
              1.0

              No. I would not repurchase

              By Ally

              from Knoxville, TN

              About Me Natural Style

              Verified Buyer

              Pros

              • Lightweight

              Cons

                Best Uses

                  Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                  This smells horrible! I usually love IT Cosmetics but the smell of this is so bad it had to go back. I didn't get to use it enough to tell if it works or not.

                   
                  5.0

                  Loved

                  By Jenn

                  from TX

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Lightweight
                  • Long Lasting
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday
                    • Going Out
                    • Sensitive Skin
                    • Travel

                    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                    Love! Will buy again for sure.

                     
                    3.0

                    Not for me

                    By Kelbel

                    from Grand Rapids

                    Verified Buyer

                    Pros

                      Cons

                      • Broke out

                      Best Uses

                        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                        I'm prone to getting menopause acne and this made me break out. That being said, I loved the smell. It just wasn't for me.

                        • Was this a gift?:
                        • No

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        Just a drop

                        By Belly

                        from Portland, OR

                        Pros

                        • Blends Well
                        • Easy To Apply
                        • Lightweight
                        • Smooth

                        Cons

                          Best Uses

                            Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                            I love that this product has a pump. Problem is, when I received it and started using it, I was using a full pump. I didn't like it and it felt greasy and heavy and I felt like my makeup didn't look that great. I had a lightbulb moment where I wondered if I might be using it incorrectly and indeed I was! It just takes the tiniest amount of product and what a difference it makes! My makeup has never looked better. My skin has never felt softer. This may be the only primer that I need from here on out. My guess is that the bottle will last me one year minimum based on using such a tiny amount.

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Ask a question

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            46 Questions | 46 Answers
                            Displaying questions 1-10Previous | Next »
                            • Q:

                              Can this also be used in eye area as primer for eye shadow?
                              Asked on 8/26/2017 by rjbour from Texas

                              1 answer

                              • Brand Expert

                                A:

                                Hi there! We do not recommend using Feel the Moment as an eye shadow primer as it has a very slick consistency and is best used as a hydrating serum on the face. Instead, try priming your eye lids with Bye Bye Under Eye Concealer. It will neutralize any discoloration and give your eye lids a neutral base for shadows to pop and wear beautifully all day! XOXO

                                http://www.ulta.com/bye-bye-under-eye-anti-aging-concealer?productId=xlsImpprod5770259

                                Answered on 8/29/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              Is it non-comedogenic? I've tried essential oils and they break me out.
                              Asked on 8/12/2017 by MMR from louisville, oh

                              1 answer

                              • Brand Expert

                                A:

                                Hi there! Feel the Moment Serum is not tested to be non-comedogenic. IT is made with good for you, skin loving ingredients, and is made for sensitive skin. IT does contain essential oils used to hydrate, nourish, and repair dry skin. We do advise consulting with your doctor before use of IT with any further concerns! XOXO

                                Answered on 8/14/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              I have extremely dry under eyes and am looking for a serum to wear under makeup that will keep my under eyes hydrated all day. Would Feel the Movement be good for this issue or would you recommend a different product? I'm 33 if that helps!
                              Asked on 6/25/2017 by Zoosawmath from Missouri

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thank you for reaching out to IT! While Feel the Moment is very hydrating, we recommend using a product specifically formulated for the eye area. We suggest using Confidence in an Eye Cream- which was made for the sensitive skin around the eyes. IT works to hydrate dry under eyes, smooth skin texture, increase the appearance of firmness, decrease the appearance of under eye fine lines and wrinkles, and color correct the appearance of dark under eyes. You can apply IT in the morning and at night time to get the most out of IT! XOXO

                                http://www.ulta.com/confidence-in-eye-cream?productId=xlsImpprod15771009&sku=2508736&_requestid=789499

                                Answered on 6/26/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              Can you add this to like a cream contour kit ?
                              Asked on 5/5/2017 by Steph from Woodbridge va

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thank you for your question! Since Feel the Moment Serum is a slick oil consistency, you can absolutely mix it in with other cream or liquid products! XOXO

                                Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              I use the No. 50 Serum primer and I'm interested in trying this. I read through all the questions and one answer from IT Cosmetics said, "Because of it's texture, we do not suggest wearing IT underneath makeup as it could be too slick." This is a primer, so I'm confused. Can this be worn under makeup?
                              Asked on 1/31/2017 by Kerrie from Cincinnati, OH

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, we are happy to help! Feel the Moment is a true hydrating serum. Depending on your skin, you might be able to use it as a primer underneath makeup. Typically someone with dry skin would be able to, however for normal to oily skin types this serum would be too hydrating underneath makeup. No. 50 Primer is a true primer that is hydrating, blurs the look of pores, and smooths skin texture. IT will balance out your skin and help to prolong the wear of your makeup. We recommend using Feel the Moment Serum at nighttime to prep your skin for the next day! XOXO

                                Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              I was wondering which serum primer is better for 58 year old dry/combination skin.
                              In the summer it is hard to find a foundation, eye shadow to stay on lid, & good waterproof mascara. Summer I need something that will last at least 14 hours with humidity & sweat.
                              I have large pores around nose/cheek/eyebrow areas.
                              I've tried different brands & returned them.
                              Now I asking for any suggestions!
                              Thank you!
                              Asked on 1/11/2017 by Lisa from BG KY

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thank you for your question! We recommend using No. 50 Primer. IT is a hydrating primer to keep the skin moisturized all day, blur the look of pores, and smooth skin texture. At this time the only waterproof mascara in our line is Tightline Waterproof, IT is guaranteed to not budge or smudge all day! To set your makeup and keep IT lasting all day, set IT with Bye Bye Pores Powder. All of these products are sold at Ulta and online through www.ulta.com. We hope you try IT out! XOXO

                                Answered on 1/19/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              I am in my late 20's and have dry skin and very dry in the winter months, I was wondering since i don't have any wrinkles or lines would this be a good primer compared to the No.50 primer or the bye bye lines primer? I am wanting a hydrating primer that will help with dryness and not necessarily lines and wrinkles. thanks! : )
                              Asked on 1/5/2017 by Sara from North Carolina

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, we're happy to assist you with your question! Feel the Moment is a great night time hydrating serum for dry skin. IT has a slick consistency, which makes it perfect for intense hydrating at night time. Because of it's texture, we do not suggest wearing IT underneath makeup as it could be too slick, however depending on the dryness of your skin that can change. No. 50 and Bye Bye Lines Serum are great products as well, however they all have different purposes for different skin types. Try IT out at your local Ulta store! XOXO

                                Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              Should I use this under my moisturizer or over? Typically I use serums under moisturizer. Also, depending on the order of products, can I use another primer over this or is it not needed? I just need a hydrating serum since I'm currently using the original Smashbox primer. I'm sensitive and combo skin with redness. Need more hydration during these winter months. Suggestions appreciated!
                              Asked on 12/21/2016 by Courtney from Minnesota

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thank you for reaching out to IT! We recommend using Feel the Moment Serum before applying moisturizer. IT is best to apply thinner products first to fully absorb into the skin. You can absolutely use a primer with IT! Apply your products in this order; serum, moisturizer, then primer. We hope IT helps! XOXO

                                Answered on 12/21/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              Even though I have lines and light wrinkles, my skin is still oily. Do you have a primer for my skin?
                              Asked on 12/18/2016 by Brenda from Slidelk, La

                              1 answer

                            • Q:

                              Im using it bye bye foundation- tan. Which one should use after cc cream illumination or cc aurbrush powder?
                              Asked on 11/10/2016 by M from New york

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thank you for your question! Since you are currently using Bye Bye Foundation, you should set IT with CC+ Airbrush Perfecting Powder to keep it in place all day, add some additional coverage, and give more color to the face. IT will lock your makeup in with a light veil of product! XOXO

                                Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                            Displaying questions 1-10Previous | Next »

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