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It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

Item #: 2269908 Size: 1.0 oz

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Why did IT Cosmetics create this product: To create a product that transplants you to the sanctuary of a spa from the first time you use this product. They want you to be relish in the moment and experience a truly balancing experience with each application. They also wanted to make sure that this spa primer was formulated with anti-aging ingredients, and has been clinically-proven to hydrate and treat the skin.

What is it: It's your Spa in a Bottle! This anti-aging, sensory awakening primer serum provide instant hydration to the skin. Formulated with good for you ingredients, means long-term, clinically proven treatment benefits in one easy step.

Who is it for: This product is formulate for anyone who wants to treat and nourish their skin with anti-aging, good for your ingredients! Anyone who wants to have a sensory, spa experience in the comfort of their own home! Anyone who wants to feel invigorated by their skin care!

Why is it different: Developed with plastic surgeons, Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is a true sensory spa experience in a bottle! Caviar extract, hydrolyzed collagen, hyaluronic acid, peptides and silk all work to nourish, hydrate, prep and prime the skin, while vitamins A, C & E, deep ocean water, argan, jojoba and avocado oil infusions mean skin stays soft, supple and younger looking! Plus balancing essential oils allow you to take a deep breath and start your day and your skin off right!

Paraben free, cruelty free.
Apply Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate SPA IN A BOTTLE balancing experience take a relaxing deep breath in during application and FEEL THE MOMENT experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Beauty tips: Take a deep breath to experience the stress relieving aromas. Massage into the back of the neck, earlobes, and temples for a sensory awakening experience.
Cyclopentasiloxane, Dimethicone, Cedrus Atlantica Bark Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Diisostearyl Malate, Aluminum Hydroxide, Camellia Sinensis Leaf Extract, Ascorbic Acid, Niacinamide, Tocopheryl Acetate, Glycyrrhiza Glabra (Licorice) Root Extract, Olea Europaea (Olive) Fruit Oil, Sodium Hyaluronate, Adenosine, Algae Extract, Anthemis Nobilis Flower Oil, Arbutin, Argania Spinosa Kernel Oil, Betula Alba Bark Extract, Caviar Extract, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Grandis (Grapefruit) Peel Extract, Cucumis Sativus (Cucumber) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Glycerin, Glycine Soja (Soybean) Sprout Extract, Hydrogenated Jojoba Oil, Hydrolyzed Collagen, Hydrolyzed Silk, Illite, Mangifera Indica (Mango) Seed Butter, Mica, Orbignya Oleifera Seed Oil, Perfluorodecalin, Persea Gratissima (Avocado) Oil, Retinol, Scutellaria Baicalensis Root Extract, Sea Water, Ubiquinone, Vitis Vinifera (Grape) Seed Oil, Water, Aloe Ferox Leaf Extract, Arctium Lappa Root Extract, Artemisia Princeps Leaf Extract, Bambusa Vulgaris Extract, Butylene Glycol, Cholesteryl Oleyl Carbonate, Cimicifuga Racemosa Root Extract, Dextrin, Hydrolyzed Hibiscus Esculentus Extract, Lecithin, Platinum Powder, Polysorbate 80, Pueraria Lobata Root Extract, Punica Granatum Fruit Extract, Sophora Angustifolia Root Extract, Achillea Millefolium Extract, Alchemilla Vulgaris Extract, Allium Sativum (Garlic) Bulb Extract, Arctium Majus Root Extract, Arnica Montana Flower Extract, C12-15 Alkyl Benzoate, Caffeine, Ceramide 2, Ceramide 3, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Citrus Grandis (Grapefruit) Fruit Extract, Hedera Helix (Ivy) Extract, Hydrogenated Vegetable Oil, Lamium Album Flower Extract, Magnolia Kobus Bark Extract, Malva Sylvestris (Mallow) Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Nasturtium Officinale Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Paullinia Cupana Seed Extract, Peg-10 Rapeseed Sterol, Squalane, Pinus Palustris Leaf Extract, Polysorbate 20, Primula Veris Extract, Propolis Extract, Propylene Glycol Laurate, Propylene Glycol Stearate, Ptychopetalum Olacoides Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salix Alba (Willow) Bark Extract, Sorbitan Laurate, Thujopsis Dolabrata Branch Extract, Tribehenin, Veronica Officinalis Flower/Leaf/Stem Extract. May Contain: Red 6 (CI 15850), Yellow 5 Lake (CI 19140).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.6

(based on 232 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (185)
  • Smooth (174)
  • Lightweight (141)
  • Long lasting (102)
  • Blends well (87)

Cons

  • Heavy (11)
  • Doesn't work (8)
  • Causes breakouts (5)
  • Irritates skin (5)

Best Uses

  • Everyday (153)
  • All skin types (87)
  • Sensitive skin (75)
  • Going out (39)
  • Travel (34)
    • Reviewer Profile:
    • Natural style (107), Classic style (81), Trendy style (19)

Reviewed by 232 customers

Displaying reviews 1-10

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5.0

I'm in love!

By Stacie

from El Cajon

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting
  • Smooth

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

    Makes skin so smooth and makeup glides on! I use it at night for deep moisturization. Love it!

     
    5.0

    Love it?

    By Ginger

    from Chesterfield, VA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Hydrates well
    • Long Lasting
    • Natural Looking
    • Smells great
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Night and day
      • Sensitive Skin

      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

      I love this product and could easily sell it for the company!! Just wish I got commission for all the friends and family that have bought it!! I always use it after my skin care before I put my makeup on. I also use it at night over my night moisturizer as an addition to my hydration, especially in the winter or during high tanning times.

      (0 of 1 customers found this review helpful)

       
      3.0

      Weird smell

      By G-Slam

      from Maryland

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Smooth

      Cons

      • Irritates Skin

      Best Uses

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        It's oily, which isn't bad, and absorbs quickly, but it irritated my skin. It smelled kind of like a pine tree. Must be what they think the spa smell is.

         
        5.0

        Love this product

        By Sai

        from Akron, OH

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

          I use this as a primer and it gives my skin the much needed hydration. I love how it makes the foundation glide on my skin and gives my skin a very natural dewy look. It very similar to the hourglass no 28 serum primer.

           
          5.0

          Love, love, love

          By Johnyg

          from Lawrence, Ks

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smells great
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Going Out
            • Sensitive Skin
            • Travel

            Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

            I use this after my moisturizer before my foundation

             
            5.0

            Definitely a future repurchase!

            By Crabtree

            from Roswell NM

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Lightweight
            • Long Lasting
            • Smooth

            Cons

              Best Uses

              • Everyday
              • Sensitive Skin

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              I use it morning and nigh . It makes my face feel soft and smooth. I've only been using it for a week but the tightness in my skin is now gone.

               
              4.0

              Primer Serum IT

              By Susieq0654

              from Brownsburg IN

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday

                Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                I am using wide variety of IT products and once again I love this one. I use it at night without make up and then moisturizer.

                 
                5.0

                Ridiculous

                By Pretty0606

                from Knoxville rn

                About Me Natural Style

                Verified Buyer

                Pros

                • Lightweight
                • Smooth

                Cons

                  Best Uses

                    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                    My skin is so soft and smooth. I can't believe a product has changed my skin so much.

                     
                    5.0

                    Love it

                    By Cory

                    from South Carolina

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Easy To Take-off
                    • Lightweight
                    • Long Lasting
                    • Natural Looking
                    • Smooth

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                      Great foundation primer!

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Love love love this

                      By MN love

                      from Minnesota

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Lightweight
                      • Smooth

                      Cons

                        Best Uses

                        • All Skin Types
                        • Everyday

                        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                        This serum can double as a primer and moisturizer. You can also lock in your moisturizer if you put on top of it. I use 2x per day. The smell is wonderful. A little goes a long way. Some folks have said that it's too greasy but they must be using a large pump of it. No no no- just a tiny dot will do it!! I put a dot in the palm of one hand and the rub my hands together and apply . Give a few mins and it'll sink in to silky smooth skin. You may have to add more depending on your skin but add it sparingly. My makeup lasts a little longer but it isn't going to be like a full on primer. It cuts down how many products I need for my routine and works good enough for me. I think since you use so little the bottle should last a long time. Love it!!

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        42 Questions | 42 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I use the No. 50 Serum primer and I'm interested in trying this. I read through all the questions and one answer from IT Cosmetics said, "Because of it's texture, we do not suggest wearing IT underneath makeup as it could be too slick." This is a primer, so I'm confused. Can this be worn under makeup?
                          Asked on 1/31/2017 by Kerrie from Cincinnati, OH

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we are happy to help! Feel the Moment is a true hydrating serum. Depending on your skin, you might be able to use it as a primer underneath makeup. Typically someone with dry skin would be able to, however for normal to oily skin types this serum would be too hydrating underneath makeup. No. 50 Primer is a true primer that is hydrating, blurs the look of pores, and smooths skin texture. IT will balance out your skin and help to prolong the wear of your makeup. We recommend using Feel the Moment Serum at nighttime to prep your skin for the next day! XOXO

                            Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I was wondering which serum primer is better for 58 year old dry/combination skin.
                          In the summer it is hard to find a foundation, eye shadow to stay on lid, & good waterproof mascara. Summer I need something that will last at least 14 hours with humidity & sweat.
                          I have large pores around nose/cheek/eyebrow areas.
                          I've tried different brands & returned them.
                          Now I asking for any suggestions!
                          Thank you!
                          Asked on 1/11/2017 by Lisa from BG KY

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! We recommend using No. 50 Primer. IT is a hydrating primer to keep the skin moisturized all day, blur the look of pores, and smooth skin texture. At this time the only waterproof mascara in our line is Tightline Waterproof, IT is guaranteed to not budge or smudge all day! To set your makeup and keep IT lasting all day, set IT with Bye Bye Pores Powder. All of these products are sold at Ulta and online through www.ulta.com. We hope you try IT out! XOXO

                            Answered on 1/19/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I am in my late 20's and have dry skin and very dry in the winter months, I was wondering since i don't have any wrinkles or lines would this be a good primer compared to the No.50 primer or the bye bye lines primer? I am wanting a hydrating primer that will help with dryness and not necessarily lines and wrinkles. thanks! : )
                          Asked on 1/5/2017 by Sara from North Carolina

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to assist you with your question! Feel the Moment is a great night time hydrating serum for dry skin. IT has a slick consistency, which makes it perfect for intense hydrating at night time. Because of it's texture, we do not suggest wearing IT underneath makeup as it could be too slick, however depending on the dryness of your skin that can change. No. 50 and Bye Bye Lines Serum are great products as well, however they all have different purposes for different skin types. Try IT out at your local Ulta store! XOXO

                            Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Should I use this under my moisturizer or over? Typically I use serums under moisturizer. Also, depending on the order of products, can I use another primer over this or is it not needed? I just need a hydrating serum since I'm currently using the original Smashbox primer. I'm sensitive and combo skin with redness. Need more hydration during these winter months. Suggestions appreciated!
                          Asked on 12/21/2016 by Courtney from Minnesota

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to IT! We recommend using Feel the Moment Serum before applying moisturizer. IT is best to apply thinner products first to fully absorb into the skin. You can absolutely use a primer with IT! Apply your products in this order; serum, moisturizer, then primer. We hope IT helps! XOXO

                            Answered on 12/21/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Even though I have lines and light wrinkles, my skin is still oily. Do you have a primer for my skin?
                          Asked on 12/18/2016 by Brenda from Slidelk, La

                          1 answer

                        • Q:

                          Im using it bye bye foundation- tan. Which one should use after cc cream illumination or cc aurbrush powder?
                          Asked on 11/10/2016 by M from New york

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Since you are currently using Bye Bye Foundation, you should set IT with CC+ Airbrush Perfecting Powder to keep it in place all day, add some additional coverage, and give more color to the face. IT will lock your makeup in with a light veil of product! XOXO

                            Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          What is the difference in the Feel the Moment primer and the Anti-Aging No. 50? Do I need both. Age 62. How can I utilize both products?
                          Thank you. xo
                          Asked on 8/31/2016 by Sharon from Delray Beach, Florida

                          1 answer

                          • Brand Expert

                            A:

                            Hi Sharon, this is a great question! No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!) XOXO

                            Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi,
                          I had a question, what is the different between the No.5 Serum Collagen Veil Anti-Aging Primer vs. the Feel the Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum?
                          Asked on 8/10/2016 by Karla from Parker AZ

                          1 answer

                          • Brand Expert

                            A:

                            Hi Karla, we are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons. No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost.You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated.Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!) XOXO

                            Answered on 8/10/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I have very dry, sensitive skin, does this contain a strong fragrance?
                          Asked on 6/13/2016 by Ursula from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help with this! While there is no added fragrance in this product, there are aromatic essential oils such as jojoba, avocado and argan oils which do give off a refreshing, relaxing scent. Hope this helps! XOXO

                            Answered on 6/15/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Hello, I just purchased a few It products and am thrilled so far. However, I'm a bit confused about the Feel the Moment Serum/Primer. On the bottle, (and per the consultant at the store) said the product should be used before your foundation (CC Cream), but after your moisturizer (Confidence in a Cream). In a previous post, the consumer was told to apply the Serum/Primer before these products.....what's a girl to do? thanks
                          Asked on 5/26/2016 by Linda W from Tucson AZ

                          1 answer

                          • Brand Expert

                            A:

                            Hi there! That's a great question, we're happy to clear this up. We suggest applying Feel the Moment on top of your moisturizer and prior to your CC Cream. Additionally, you can also use it in the evening on top of your face cream to really lock in moisture and hydrate your skin! XOXO

                            Answered on 5/27/2016 by Brand Expert from IT Cosmetics
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