skip to main content
ULTA
  • Home
  • / Makeup
  • / Face
  • / Face Primer
  • / Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

Item #: 2269908 Size: 1.0 oz

Ask a Question
Why did IT Cosmetics create this product: To create a product that transplants you to the sanctuary of a spa from the first time you use this product. They want you to be relish in the moment and experience a truly balancing experience with each application. They also wanted to make sure that this spa primer was formulated with anti-aging ingredients, and has been clinically-proven to hydrate and treat the skin.

What is it: It's your Spa in a Bottle! This anti-aging, sensory awakening primer serum provide instant hydration to the skin. Formulated with good for you ingredients, means long-term, clinically proven treatment benefits in one easy step.

Who is it for: This product is formulate for anyone who wants to treat and nourish their skin with anti-aging, good for your ingredients! Anyone who wants to have a sensory, spa experience in the comfort of their own home! Anyone who wants to feel invigorated by their skin care!

Why is it different: Developed with plastic surgeons, Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is a true sensory spa experience in a bottle! Caviar extract, hydrolyzed collagen, hyaluronic acid, peptides and silk all work to nourish, hydrate, prep and prime the skin, while vitamins A, C & E, deep ocean water, argan, jojoba and avocado oil infusions mean skin stays soft, supple and younger looking! Plus balancing essential oils allow you to take a deep breath and start your day and your skin off right!

Paraben free, cruelty free.
Apply Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate SPA IN A BOTTLE balancing experience take a relaxing deep breath in during application and FEEL THE MOMENT experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Beauty tips: Take a deep breath to experience the stress relieving aromas. Massage into the back of the neck, earlobes, and temples for a sensory awakening experience.
Cyclopentasiloxane, Dimethicone, Cedrus Atlantica Bark Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Diisostearyl Malate, Aluminum Hydroxide, Camellia Sinensis Leaf Extract, Ascorbic Acid, Niacinamide, Tocopheryl Acetate, Glycyrrhiza Glabra (Licorice) Root Extract, Olea Europaea (Olive) Fruit Oil, Sodium Hyaluronate, Adenosine, Algae Extract, Anthemis Nobilis Flower Oil, Arbutin, Argania Spinosa Kernel Oil, Betula Alba Bark Extract, Caviar Extract, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Grandis (Grapefruit) Peel Extract, Cucumis Sativus (Cucumber) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Glycerin, Glycine Soja (Soybean) Sprout Extract, Hydrogenated Jojoba Oil, Hydrolyzed Collagen, Hydrolyzed Silk, Illite, Mangifera Indica (Mango) Seed Butter, Mica, Orbignya Oleifera Seed Oil, Perfluorodecalin, Persea Gratissima (Avocado) Oil, Retinol, Scutellaria Baicalensis Root Extract, Sea Water, Ubiquinone, Vitis Vinifera (Grape) Seed Oil, Water, Aloe Ferox Leaf Extract, Arctium Lappa Root Extract, Artemisia Princeps Leaf Extract, Bambusa Vulgaris Extract, Butylene Glycol, Cholesteryl Oleyl Carbonate, Cimicifuga Racemosa Root Extract, Dextrin, Hydrolyzed Hibiscus Esculentus Extract, Lecithin, Platinum Powder, Polysorbate 80, Pueraria Lobata Root Extract, Punica Granatum Fruit Extract, Sophora Angustifolia Root Extract, Achillea Millefolium Extract, Alchemilla Vulgaris Extract, Allium Sativum (Garlic) Bulb Extract, Arctium Majus Root Extract, Arnica Montana Flower Extract, C12-15 Alkyl Benzoate, Caffeine, Ceramide 2, Ceramide 3, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Citrus Grandis (Grapefruit) Fruit Extract, Hedera Helix (Ivy) Extract, Hydrogenated Vegetable Oil, Lamium Album Flower Extract, Magnolia Kobus Bark Extract, Malva Sylvestris (Mallow) Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Nasturtium Officinale Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Paullinia Cupana Seed Extract, Peg-10 Rapeseed Sterol, Squalane, Pinus Palustris Leaf Extract, Polysorbate 20, Primula Veris Extract, Propolis Extract, Propylene Glycol Laurate, Propylene Glycol Stearate, Ptychopetalum Olacoides Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salix Alba (Willow) Bark Extract, Sorbitan Laurate, Thujopsis Dolabrata Branch Extract, Tribehenin, Veronica Officinalis Flower/Leaf/Stem Extract. May Contain: Red 6 (CI 15850), Yellow 5 Lake (CI 19140).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.6

(based on 190 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (149)
  • Smooth (143)
  • Lightweight (112)
  • Long lasting (81)
  • Blends well (71)

Cons

  • Heavy (10)
  • Doesn't work (6)
  • Causes breakouts (5)
  • Irritates skin (4)

Best Uses

  • Everyday (124)
  • All skin types (72)
  • Sensitive skin (63)
  • Going out (34)
  • Travel (30)
    • Reviewer Profile:
    • Natural style (90), Classic style (63), Trendy style (15)
    • Skin Tone:
    • Fair (91), Medium (75), Deep (6)

Reviewed by 190 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Nice product

By Armani

from Saint Louis, Mo.

Verified Buyer

Pros

  • Easy To Apply
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

    This is a very interesting product. It goes on with somewhat an oily texture, however, that texture soon dissipates upon absorption and you are left with supple and smooth skin. Perfect base for foundation and suprisingly doesn't allow much shine through. One pump goes all over face and neck. The aromatherapy aspect of this product is interesting as well. Good purchase, and will be recommending and repurchasing.

    • Skin Tone:
    • Medium
     
    5.0

    yes I would buy it again

    By Angelica

    from Shallowater Tx

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

      I put it on before my makeup and it looks great and feels good

      • Skin Tone:
      • Medium
       
      3.0

      Not a good primer

      By Tht

      from San Diego CA

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

        • Clumpy
        • Difficult to Apply
        • Heavy
        • Ineffective

        Best Uses

        • Dry skin

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        It's more of a oil, good mosterizer, not a good makeup primer. It just makes my makeup slide off when I try to use it as a primer.

        • Skin Tone:
        • Fair
         
        3.0

        It's just another primer.

        By Linda

        from Albuquerque

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Lightweight
        • Natural Looking
        • Smooth

        Cons

        • Causes Breakouts

        Best Uses

        • All Skin Types
        • Everyday
        • Travel

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        Used it several times. It US lightweight, but I prefer the tinted primers.

        • Skin Tone:
        • Medium
         
        5.0

        Great product

        By Susan M

        from Rock Hill SC

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Feels good
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Noncomedogenic
        • Smooth

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Sensitive Skin

          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

          Makes my skin feel and look smoother- would recommend

          • Skin Tone:
          • Fair
           
          5.0

          I love this serum!!!

          By Brooke

          from Idaho Falls, Idaho

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Lightweight
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Sensitive Skin
            • Travel

            Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

            I'm one of those people who love skin care products. This product is awesome!!! Hands down the best one out there. It goes on really easy & I ACTUALLY believe it does what it says it will. Seeing is believing & my skin looks awesome. For the price it's unbelievable. I've paid 4times as much for something that didn't do anything. We are friends for life!

            • Skin Tone:
            • Medium
             
            5.0

            Awesome

            By Shell

            from Houston

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Smooth

            Cons

              Best Uses

              • Dry Skin

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              This product works wonders for my dry skin. It feels like I just left the spa after an expensive facial. A LITTLE goes a LONG was so that really makes it cost effective! I highly recommend it.

              • Skin Tone:
              • Fair
               
              5.0

              This Is Holy Grail Status!

              By TheNanny

              from Texas

              About Me Classic Style

              Pros

              • Blends Well
              • Easy To Apply
              • Lightweight
              • Smooth

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Skin

                Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                I am 35 years old and have some wrinkles developing in between my eyebrows; this has softened them! I love love love this product and would recommend to anyone/everyone :) One pea sized drop is enough for the entire face/neck.

                • Skin Tone:
                • Medium

                (2 of 2 customers found this review helpful)

                 
                5.0

                Silky Smooth!

                By Nichole

                from Texas

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Lightweight
                • Long Lasting
                • Natural Looking
                • Noncomedogenic
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Going Out
                  • Sensitive Skin
                  • Travel

                  Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                  Wow! I am speechless when it comes to this product! I have a very oily t-zone and ever since I started using this product, I noticed that my t-zone is not as oily as it used to be and I have not had any acne breakouts in that area! The scent is very relaxing and opens up my airways in the mornings! It leaves my face so smooth like a baby's bottom that when I apply my make up, it goes on easy and evenly! I have gotten so many compliments on how great my skin looks and everyone wants to know what make up I use, but this serum is the real secret! I am beyond please with this product and totally recommend it to anyone looking for a smooth look!

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Makes my skin so soft and gives it shine.

                  By Fonna

                  from Debary flotida

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Lightweight
                  • Long Lasting
                  • Natural Looking
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday
                    • Going Out
                    • Sensitive Skin
                    • Travel

                    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                    Alittle each morning

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    36 Questions | 36 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      What is the difference in the Feel the Moment primer and the Anti-Aging No. 50? Do I need both. Age 62. How can I utilize both products?
                      Thank you. xo
                      Asked on 8/31/2016 by Sharon from Delray Beach, Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi Sharon, this is a great question! No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!) XOXO

                        Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi,
                      I had a question, what is the different between the No.5 Serum Collagen Veil Anti-Aging Primer vs. the Feel the Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum?
                      Asked on 8/10/2016 by Karla from Parker AZ

                      1 answer

                      • Brand Expert

                        A:

                        Hi Karla, we are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons. No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost.You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated.Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!) XOXO

                        Answered on 8/10/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very dry, sensitive skin, does this contain a strong fragrance?
                      Asked on 6/13/2016 by Ursula from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to help with this! While there is no added fragrance in this product, there are aromatic essential oils such as jojoba, avocado and argan oils which do give off a refreshing, relaxing scent. Hope this helps! XOXO

                        Answered on 6/15/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hello, I just purchased a few It products and am thrilled so far. However, I'm a bit confused about the Feel the Moment Serum/Primer. On the bottle, (and per the consultant at the store) said the product should be used before your foundation (CC Cream), but after your moisturizer (Confidence in a Cream). In a previous post, the consumer was told to apply the Serum/Primer before these products.....what's a girl to do? thanks
                      Asked on 5/26/2016 by Linda W from Tucson AZ

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! That's a great question, we're happy to clear this up. We suggest applying Feel the Moment on top of your moisturizer and prior to your CC Cream. Additionally, you can also use it in the evening on top of your face cream to really lock in moisture and hydrate your skin! XOXO

                        Answered on 5/27/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I use the It Moisture Cream...do I use this product under or over the moisture cream?
                      Asked on 5/24/2016 by bjhayes from Arizona

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! That is a great question asked by many of our IT Girls! We suggest using our primer serum on top of Confidence in a Cream to lock in moisture and maximize results. Hope that helps! XOXO

                        Answered on 5/24/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      what is the shelf life of this product?
                      Asked on 5/17/2016 by beauty addict from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi, we're happy to help! This product is good for up to a year once opened and 3 years unopened. XO

                        Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Can I use this in place of my regular serum? Or is it strictly a primer? Just wanted to know because usually I apply my serum UNDER moisturizer so that confused me a bit that it says to apply it over moisturizer
                      Asked on 3/10/2016 by Veronica from melrose, ma

                      1 answer

                      • Brand Expert

                        A:

                        Great question! I know the order of application can be confusing at times. You can use this in place of your serum. This is a primer and serum in one so you are getting the effects of both products in one! And yes, the best way to apply is to apply the serum under your moisturizer so keep doing what you are doing!

                        XOXO

                        Answered on 3/11/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this something you could use as a night serum or is it strictly used before makeup?
                      Asked on 2/27/2016 by ajb828502 from NY

                      1 answer

                      • Brand Expert

                        A:

                        Great question! You can absolutely use the primer serum as a nighttime serum.
                        XOXO

                        Answered on 2/29/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is it ok to use on eyelids or do re
                      commend another
                      Asked on 2/20/2016 by Mae from Montverde, fl

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We recommend using the No 50 primer over this on the eye lids.
                        XOXO

                        Answered on 2/22/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I was wondering, will this primer make me more oily if I have a oily face ?
                      Asked on 1/4/2016 by daisy from Washington,US

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        This primer is best for those without oily skin - for those with oily skin we recommend the No 50!
                        XOXO

                        Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                    Displaying questions 1-10Previous | Next »

                    Do you have a question about this product?