skip to main content
ULTA
  • Home
  • / Makeup
  • / Face
  • / Face Primer
  • / Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

Item #: 2269908 Size: 1.0 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

FREE mini Confidence in a Cream with any $35 IT Cosmetics purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE mini Confidence In A Cream w/any $35 IT Cosmetics purchase
Why did IT Cosmetics create this product: To create a product that transplants you to the sanctuary of a spa from the first time you use this product. They want you to be relish in the moment and experience a truly balancing experience with each application. They also wanted to make sure that this spa primer was formulated with anti-aging ingredients, and has been clinically-proven to hydrate and treat the skin.

What is it: It's your Spa in a Bottle! This anti-aging, sensory awakening primer serum provide instant hydration to the skin. Formulated with good for you ingredients, means long-term, clinically proven treatment benefits in one easy step.

Who is it for: This product is formulate for anyone who wants to treat and nourish their skin with anti-aging, good for your ingredients! Anyone who wants to have a sensory, spa experience in the comfort of their own home! Anyone who wants to feel invigorated by their skin care!

Why is it different: Developed with plastic surgeons, Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is a true sensory spa experience in a bottle! Caviar extract, hydrolyzed collagen, hyaluronic acid, peptides and silk all work to nourish, hydrate, prep and prime the skin, while vitamins A, C & E, deep ocean water, argan, jojoba and avocado oil infusions mean skin stays soft, supple and younger looking! Plus balancing essential oils allow you to take a deep breath and start your day and your skin off right!

Paraben free, cruelty free.
Apply Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate SPA IN A BOTTLE balancing experience take a relaxing deep breath in during application and FEEL THE MOMENT experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Beauty tips: Take a deep breath to experience the stress relieving aromas. Massage into the back of the neck, earlobes, and temples for a sensory awakening experience.
Cyclopentasiloxane, Dimethicone, Cedrus Atlantica Bark Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Diisostearyl Malate, Aluminum Hydroxide, Camellia Sinensis Leaf Extract, Ascorbic Acid, Niacinamide, Tocopheryl Acetate, Glycyrrhiza Glabra (Licorice) Root Extract, Olea Europaea (Olive) Fruit Oil, Sodium Hyaluronate, Adenosine, Algae Extract, Anthemis Nobilis Flower Oil, Arbutin, Argania Spinosa Kernel Oil, Betula Alba Bark Extract, Caviar Extract, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Grandis (Grapefruit) Peel Extract, Cucumis Sativus (Cucumber) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Glycerin, Glycine Soja (Soybean) Sprout Extract, Hydrogenated Jojoba Oil, Hydrolyzed Collagen, Hydrolyzed Silk, Illite, Mangifera Indica (Mango) Seed Butter, Mica, Orbignya Oleifera Seed Oil, Perfluorodecalin, Persea Gratissima (Avocado) Oil, Retinol, Scutellaria Baicalensis Root Extract, Sea Water, Ubiquinone, Vitis Vinifera (Grape) Seed Oil, Water, Aloe Ferox Leaf Extract, Arctium Lappa Root Extract, Artemisia Princeps Leaf Extract, Bambusa Vulgaris Extract, Butylene Glycol, Cholesteryl Oleyl Carbonate, Cimicifuga Racemosa Root Extract, Dextrin, Hydrolyzed Hibiscus Esculentus Extract, Lecithin, Platinum Powder, Polysorbate 80, Pueraria Lobata Root Extract, Punica Granatum Fruit Extract, Sophora Angustifolia Root Extract, Achillea Millefolium Extract, Alchemilla Vulgaris Extract, Allium Sativum (Garlic) Bulb Extract, Arctium Majus Root Extract, Arnica Montana Flower Extract, C12-15 Alkyl Benzoate, Caffeine, Ceramide 2, Ceramide 3, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Citrus Grandis (Grapefruit) Fruit Extract, Hedera Helix (Ivy) Extract, Hydrogenated Vegetable Oil, Lamium Album Flower Extract, Magnolia Kobus Bark Extract, Malva Sylvestris (Mallow) Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Nasturtium Officinale Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Paullinia Cupana Seed Extract, Peg-10 Rapeseed Sterol, Squalane, Pinus Palustris Leaf Extract, Polysorbate 20, Primula Veris Extract, Propolis Extract, Propylene Glycol Laurate, Propylene Glycol Stearate, Ptychopetalum Olacoides Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salix Alba (Willow) Bark Extract, Sorbitan Laurate, Thujopsis Dolabrata Branch Extract, Tribehenin, Veronica Officinalis Flower/Leaf/Stem Extract. May Contain: Red 6 (CI 15850), Yellow 5 Lake (CI 19140).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.6

(based on 253 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (203)
  • Smooth (190)
  • Lightweight (156)
  • Long lasting (112)
  • Blends well (99)

Cons

  • Heavy (11)
  • Doesn't work (9)
  • Causes breakouts (5)
  • Irritates skin (5)

Best Uses

  • Everyday (167)
  • All skin types (96)
  • Sensitive skin (82)
  • Going out (43)
  • Travel (38)
    • Reviewer Profile:
    • Natural style (118), Classic style (89), Trendy style (19)

Reviewed by 253 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Buy it

By Misty

from North Carolina

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday

    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

    Love this product!

     
    2.0

    Not for me

    By Sandi

    from Dallas thx

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply

    Cons

    • Ineffective

    Best Uses

      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

      Will be returning

       
      5.0

      This is my new best friend

      By It Girl

      from Waco TX

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Lightweight
      • Long Lasting
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Sensitive Skin

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        I love the feel of this stuff and it is sooo soft. I have bad allergies this time of the year and my shin dries out so bad, this stuff is a great product for that helps heal the dryness fast and comforts the skin

         
        5.0

        Amazing

        By Emily

        from Grand Rapids, MI

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Noncomedogenic
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

          A little goes a long way with this priming serum. The scent is strong but refreshing. It seems to help with keeping my makeup in place and also keeping my dry skin in check.

           
          5.0

          I love this! Super hydrating

          By Stephanie

          from Chapel Hill, NC

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Lightweight
          • Noncomedogenic
          • Smooth

          Cons

          • Greasy residue on hands after application

          Best Uses

          • Everyday
          • Sensitive Skin

          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

          I use it every morning because of super dry and sensitive skin from prescription skin care products. Cleared up almost all of the dry skin after just one day and evened out color/texture

           
          5.0

          Love, love, love this!

          By harask

          from Seattle WA

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Lightweight
          • Long Lasting
          • Smooth

          Cons

            Best Uses

            • Everyday
            • Sensitive Skin

            Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

            What a boost of hydration and it takes just a very small amount to use.

             
            5.0

            My favorite!!

            By ShaRun

            from Delray Beach, FL

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Lightweight
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Travel

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              I love it! Smells and feels amazing and refreshing!

               
              5.0

              Awesome!

              By lafalittle

              from Pensacola FL

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Noncomedogenic
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out
                • Sensitive Skin
                • Travel

                Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                This stuff is Awesome. It is a little pricie and I was really worried that it wouldn't last long. But it only takes a VERY small amount and spreads very nice.

                 
                5.0

                I love this product!!!

                By K

                from Shakopee MN

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight
                • Smooth
                • Velvety soft

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Going Out
                  • Travel

                  Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                  Under make up as a primer.

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  LOVE this product!

                  By Ulta Girl

                  from Southlake, TX

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Long Lasting
                  • Noncomedogenic

                  Cons

                    Best Uses

                    • Acne prone mature skin
                    • Sensitive Skin

                    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                    This is a luxurious serum/ primer that makes everyday feel like a spa day! I love the fact that it is so replenishing yet never breaks me out. I pump one tiny drop and dot on forehead, cheeks and chin and then with damp fingers gently spread all over face-I have oily acne prone skin at 47- but this would pamper dry skin great with using more product. I then add foundation and this primer makes your makeup glide on and go further. My skin looks hydrated and dewy fresh but not oily with this product. Each person will probably need a different amount, but it's so worth trying!

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    42 Questions | 42 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I use the No. 50 Serum primer and I'm interested in trying this. I read through all the questions and one answer from IT Cosmetics said, "Because of it's texture, we do not suggest wearing IT underneath makeup as it could be too slick." This is a primer, so I'm confused. Can this be worn under makeup?
                      Asked on 1/31/2017 by Kerrie from Cincinnati, OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we are happy to help! Feel the Moment is a true hydrating serum. Depending on your skin, you might be able to use it as a primer underneath makeup. Typically someone with dry skin would be able to, however for normal to oily skin types this serum would be too hydrating underneath makeup. No. 50 Primer is a true primer that is hydrating, blurs the look of pores, and smooths skin texture. IT will balance out your skin and help to prolong the wear of your makeup. We recommend using Feel the Moment Serum at nighttime to prep your skin for the next day! XOXO

                        Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I was wondering which serum primer is better for 58 year old dry/combination skin.
                      In the summer it is hard to find a foundation, eye shadow to stay on lid, & good waterproof mascara. Summer I need something that will last at least 14 hours with humidity & sweat.
                      I have large pores around nose/cheek/eyebrow areas.
                      I've tried different brands & returned them.
                      Now I asking for any suggestions!
                      Thank you!
                      Asked on 1/11/2017 by Lisa from BG KY

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! We recommend using No. 50 Primer. IT is a hydrating primer to keep the skin moisturized all day, blur the look of pores, and smooth skin texture. At this time the only waterproof mascara in our line is Tightline Waterproof, IT is guaranteed to not budge or smudge all day! To set your makeup and keep IT lasting all day, set IT with Bye Bye Pores Powder. All of these products are sold at Ulta and online through www.ulta.com. We hope you try IT out! XOXO

                        Answered on 1/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I am in my late 20's and have dry skin and very dry in the winter months, I was wondering since i don't have any wrinkles or lines would this be a good primer compared to the No.50 primer or the bye bye lines primer? I am wanting a hydrating primer that will help with dryness and not necessarily lines and wrinkles. thanks! : )
                      Asked on 1/5/2017 by Sara from North Carolina

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to assist you with your question! Feel the Moment is a great night time hydrating serum for dry skin. IT has a slick consistency, which makes it perfect for intense hydrating at night time. Because of it's texture, we do not suggest wearing IT underneath makeup as it could be too slick, however depending on the dryness of your skin that can change. No. 50 and Bye Bye Lines Serum are great products as well, however they all have different purposes for different skin types. Try IT out at your local Ulta store! XOXO

                        Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Should I use this under my moisturizer or over? Typically I use serums under moisturizer. Also, depending on the order of products, can I use another primer over this or is it not needed? I just need a hydrating serum since I'm currently using the original Smashbox primer. I'm sensitive and combo skin with redness. Need more hydration during these winter months. Suggestions appreciated!
                      Asked on 12/21/2016 by Courtney from Minnesota

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! We recommend using Feel the Moment Serum before applying moisturizer. IT is best to apply thinner products first to fully absorb into the skin. You can absolutely use a primer with IT! Apply your products in this order; serum, moisturizer, then primer. We hope IT helps! XOXO

                        Answered on 12/21/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Even though I have lines and light wrinkles, my skin is still oily. Do you have a primer for my skin?
                      Asked on 12/18/2016 by Brenda from Slidelk, La

                      1 answer

                    • Q:

                      Im using it bye bye foundation- tan. Which one should use after cc cream illumination or cc aurbrush powder?
                      Asked on 11/10/2016 by M from New york

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Since you are currently using Bye Bye Foundation, you should set IT with CC+ Airbrush Perfecting Powder to keep it in place all day, add some additional coverage, and give more color to the face. IT will lock your makeup in with a light veil of product! XOXO

                        Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the difference in the Feel the Moment primer and the Anti-Aging No. 50? Do I need both. Age 62. How can I utilize both products?
                      Thank you. xo
                      Asked on 8/31/2016 by Sharon from Delray Beach, Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi Sharon, this is a great question! No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!) XOXO

                        Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi,
                      I had a question, what is the different between the No.5 Serum Collagen Veil Anti-Aging Primer vs. the Feel the Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum?
                      Asked on 8/10/2016 by Karla from Parker AZ

                      1 answer

                      • Brand Expert

                        A:

                        Hi Karla, we are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons. No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost.You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated.Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!) XOXO

                        Answered on 8/10/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very dry, sensitive skin, does this contain a strong fragrance?
                      Asked on 6/13/2016 by Ursula from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to help with this! While there is no added fragrance in this product, there are aromatic essential oils such as jojoba, avocado and argan oils which do give off a refreshing, relaxing scent. Hope this helps! XOXO

                        Answered on 6/15/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hello, I just purchased a few It products and am thrilled so far. However, I'm a bit confused about the Feel the Moment Serum/Primer. On the bottle, (and per the consultant at the store) said the product should be used before your foundation (CC Cream), but after your moisturizer (Confidence in a Cream). In a previous post, the consumer was told to apply the Serum/Primer before these products.....what's a girl to do? thanks
                      Asked on 5/26/2016 by Linda W from Tucson AZ

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! That's a great question, we're happy to clear this up. We suggest applying Feel the Moment on top of your moisturizer and prior to your CC Cream. Additionally, you can also use it in the evening on top of your face cream to really lock in moisture and hydrate your skin! XOXO

                        Answered on 5/27/2016 by Brand Expert from IT Cosmetics
                    Displaying questions 1-10Previous | Next »

                    Do you have a question about this product?