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It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

Item #: 2269908 Size: 1.0 oz

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Why did IT Cosmetics create this product: To create a product that transplants you to the sanctuary of a spa from the first time you use this product. They want you to be relish in the moment and experience a truly balancing experience with each application. They also wanted to make sure that this spa primer was formulated with anti-aging ingredients, and has been clinically-proven to hydrate and treat the skin.

What is it: It's your Spa in a Bottle! This anti-aging, sensory awakening primer serum provide instant hydration to the skin. Formulated with good for you ingredients, means long-term, clinically proven treatment benefits in one easy step.

Who is it for: This product is formulate for anyone who wants to treat and nourish their skin with anti-aging, good for your ingredients! Anyone who wants to have a sensory, spa experience in the comfort of their own home! Anyone who wants to feel invigorated by their skin care!

Why is it different: Developed with plastic surgeons, Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is a true sensory spa experience in a bottle! Caviar extract, hydrolyzed collagen, hyaluronic acid, peptides and silk all work to nourish, hydrate, prep and prime the skin, while vitamins A, C & E, deep ocean water, argan, jojoba and avocado oil infusions mean skin stays soft, supple and younger looking! Plus balancing essential oils allow you to take a deep breath and start your day and your skin off right!

Paraben free, cruelty free.
Apply Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate SPA IN A BOTTLE balancing experience take a relaxing deep breath in during application and FEEL THE MOMENT experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Beauty tips: Take a deep breath to experience the stress relieving aromas. Massage into the back of the neck, earlobes, and temples for a sensory awakening experience.
Cyclopentasiloxane, Dimethicone, Cedrus Atlantica Bark Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Diisostearyl Malate, Aluminum Hydroxide, Camellia Sinensis Leaf Extract, Ascorbic Acid, Niacinamide, Tocopheryl Acetate, Glycyrrhiza Glabra (Licorice) Root Extract, Olea Europaea (Olive) Fruit Oil, Sodium Hyaluronate, Adenosine, Algae Extract, Anthemis Nobilis Flower Oil, Arbutin, Argania Spinosa Kernel Oil, Betula Alba Bark Extract, Caviar Extract, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Grandis (Grapefruit) Peel Extract, Cucumis Sativus (Cucumber) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Glycerin, Glycine Soja (Soybean) Sprout Extract, Hydrogenated Jojoba Oil, Hydrolyzed Collagen, Hydrolyzed Silk, Illite, Mangifera Indica (Mango) Seed Butter, Mica, Orbignya Oleifera Seed Oil, Perfluorodecalin, Persea Gratissima (Avocado) Oil, Retinol, Scutellaria Baicalensis Root Extract, Sea Water, Ubiquinone, Vitis Vinifera (Grape) Seed Oil, Water, Aloe Ferox Leaf Extract, Arctium Lappa Root Extract, Artemisia Princeps Leaf Extract, Bambusa Vulgaris Extract, Butylene Glycol, Cholesteryl Oleyl Carbonate, Cimicifuga Racemosa Root Extract, Dextrin, Hydrolyzed Hibiscus Esculentus Extract, Lecithin, Platinum Powder, Polysorbate 80, Pueraria Lobata Root Extract, Punica Granatum Fruit Extract, Sophora Angustifolia Root Extract, Achillea Millefolium Extract, Alchemilla Vulgaris Extract, Allium Sativum (Garlic) Bulb Extract, Arctium Majus Root Extract, Arnica Montana Flower Extract, C12-15 Alkyl Benzoate, Caffeine, Ceramide 2, Ceramide 3, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Citrus Grandis (Grapefruit) Fruit Extract, Hedera Helix (Ivy) Extract, Hydrogenated Vegetable Oil, Lamium Album Flower Extract, Magnolia Kobus Bark Extract, Malva Sylvestris (Mallow) Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Nasturtium Officinale Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Paullinia Cupana Seed Extract, Peg-10 Rapeseed Sterol, Squalane, Pinus Palustris Leaf Extract, Polysorbate 20, Primula Veris Extract, Propolis Extract, Propylene Glycol Laurate, Propylene Glycol Stearate, Ptychopetalum Olacoides Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salix Alba (Willow) Bark Extract, Sorbitan Laurate, Thujopsis Dolabrata Branch Extract, Tribehenin, Veronica Officinalis Flower/Leaf/Stem Extract. May Contain: Red 6 (CI 15850), Yellow 5 Lake (CI 19140).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.6

(based on 212 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (167)
  • Smooth (157)
  • Lightweight (127)
  • Long lasting (90)
  • Blends well (78)

Cons

  • Heavy (11)
  • Doesn't work (8)
  • Causes breakouts (5)
  • Irritates skin (4)

Best Uses

  • Everyday (138)
  • All skin types (80)
  • Sensitive skin (68)
  • Going out (37)
  • Travel (32)
    • Reviewer Profile:
    • Natural style (97), Classic style (73), Trendy style (18)

Reviewed by 212 customers

Displaying reviews 1-10

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5.0

Yes

By Michele

from Hilton Head, SC

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Sensitive Skin

    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

    Use everyday and night.

     
    4.0

    It keeps my skin feeling smooth and hydrated all day

    By Karen

    from Shamong nj

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        Love it

         
        5.0

        Very nice

        By pv2u

        from Missouri

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply

        Cons

          Best Uses

          • All Skin Types

          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

          Made my skin feel very refreshed.

          (2 of 2 customers found this review helpful)

           
          5.0

          I love this product, makes my older dull skin look great!

          By Clothespin

          from Holts Summit, Missouri

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

            I just love this stuff. It gives my skin a glow that doesn't happen too often when you are over 60 years old.

            (2 of 2 customers found this review helpful)

             
            5.0

            Definitely made a difference!!

            By MJ

            from Easton, PA

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation
            • Lightweight
            • Smooth

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              After washing my face I use a dab of this serum, let it soak in and then apply IT Confidence in a Cream moisturizer. My face feels silky smooth. I then apply my IT cosmetics as usual. My makeup stays on longer and my skin does not appear to be shiny through out the day.

               
              5.0

              Would buy this again

              By Shell

              from Ks.

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Smooth

              Cons

              • The price

              Best Uses

              • All Skin Types
              • Everyday
              • Sensitive Skin

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              Daily

              (2 of 2 customers found this review helpful)

               
              5.0

              I will buy this product again! Love the feel and smell!

              By Ellen in the garden

              from Atascadero, CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Lightweight
              • Long Lasting
              • Smells Amazing
              • Smooth

              Cons

                Best Uses

                • Everyday
                • Mature Skin

                Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                I use this alone at bed time and under a tinted moisturizer during the day. Feels really good going on. Not greasy, heavy to matte feeling. This is a product that I think I will use for a long time :)

                (1 of 1 customers found this review helpful)

                 
                5.0

                I'm glad I tried this product. Will buy again.

                By Sheo

                from Paducah, Ky.

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                  I was told to use daily against my skin as it prepares skin for my makeup.

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Love it!

                  By STORM

                  from Tucson, AZ

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Lightweight
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Dry skin for sure!
                    • Everyday
                    • Going Out
                    • Sensitive Skin
                    • Travel

                    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                    Great for the harsh waters of Tucson and my dry skin.

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    One of my fave products ever!

                    By Super Dry Skin

                    from Aiken, SC

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Lightweight
                    • Smooth

                    Cons

                      Best Uses

                        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                        Love this product! I have super dry skin and this helps a lot. Can't get enough. My only complaint is that it is tough to get the last bit out of a glass bottle.

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        37 Questions | 37 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Im using it bye bye foundation- tan. Which one should use after cc cream illumination or cc aurbrush powder?
                          Asked on 11/10/2016 by M from New york

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Since you are currently using Bye Bye Foundation, you should set IT with CC+ Airbrush Perfecting Powder to keep it in place all day, add some additional coverage, and give more color to the face. IT will lock your makeup in with a light veil of product! XOXO

                            Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          What is the difference in the Feel the Moment primer and the Anti-Aging No. 50? Do I need both. Age 62. How can I utilize both products?
                          Thank you. xo
                          Asked on 8/31/2016 by Sharon from Delray Beach, Florida

                          1 answer

                          • Brand Expert

                            A:

                            Hi Sharon, this is a great question! No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!) XOXO

                            Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi,
                          I had a question, what is the different between the No.5 Serum Collagen Veil Anti-Aging Primer vs. the Feel the Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum?
                          Asked on 8/10/2016 by Karla from Parker AZ

                          1 answer

                          • Brand Expert

                            A:

                            Hi Karla, we are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons. No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost.You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated.Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!) XOXO

                            Answered on 8/10/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I have very dry, sensitive skin, does this contain a strong fragrance?
                          Asked on 6/13/2016 by Ursula from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help with this! While there is no added fragrance in this product, there are aromatic essential oils such as jojoba, avocado and argan oils which do give off a refreshing, relaxing scent. Hope this helps! XOXO

                            Answered on 6/15/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Hello, I just purchased a few It products and am thrilled so far. However, I'm a bit confused about the Feel the Moment Serum/Primer. On the bottle, (and per the consultant at the store) said the product should be used before your foundation (CC Cream), but after your moisturizer (Confidence in a Cream). In a previous post, the consumer was told to apply the Serum/Primer before these products.....what's a girl to do? thanks
                          Asked on 5/26/2016 by Linda W from Tucson AZ

                          1 answer

                          • Brand Expert

                            A:

                            Hi there! That's a great question, we're happy to clear this up. We suggest applying Feel the Moment on top of your moisturizer and prior to your CC Cream. Additionally, you can also use it in the evening on top of your face cream to really lock in moisture and hydrate your skin! XOXO

                            Answered on 5/27/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I use the It Moisture Cream...do I use this product under or over the moisture cream?
                          Asked on 5/24/2016 by bjhayes from Arizona

                          1 answer

                          • Brand Expert

                            A:

                            Hi there! That is a great question asked by many of our IT Girls! We suggest using our primer serum on top of Confidence in a Cream to lock in moisture and maximize results. Hope that helps! XOXO

                            Answered on 5/24/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          what is the shelf life of this product?
                          Asked on 5/17/2016 by beauty addict from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi, we're happy to help! This product is good for up to a year once opened and 3 years unopened. XO

                            Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Can I use this in place of my regular serum? Or is it strictly a primer? Just wanted to know because usually I apply my serum UNDER moisturizer so that confused me a bit that it says to apply it over moisturizer
                          Asked on 3/10/2016 by Veronica from melrose, ma

                          1 answer

                          • Brand Expert

                            A:

                            Great question! I know the order of application can be confusing at times. You can use this in place of your serum. This is a primer and serum in one so you are getting the effects of both products in one! And yes, the best way to apply is to apply the serum under your moisturizer so keep doing what you are doing!

                            XOXO

                            Answered on 3/11/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this something you could use as a night serum or is it strictly used before makeup?
                          Asked on 2/27/2016 by ajb828502 from NY

                          1 answer

                          • Brand Expert

                            A:

                            Great question! You can absolutely use the primer serum as a nighttime serum.
                            XOXO

                            Answered on 2/29/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Is it ok to use on eyelids or do re
                          commend another
                          Asked on 2/20/2016 by Mae from Montverde, fl

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            We recommend using the No 50 primer over this on the eye lids.
                            XOXO

                            Answered on 2/22/2016 by Brand Expert from IT Cosmetics
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