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It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

It Cosmetics

Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum

Item #: 2269908 Size: 1.0 oz

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Why did IT Cosmetics create this product: To create a product that transplants you to the sanctuary of a spa from the first time you use this product. They want you to be relish in the moment and experience a truly balancing experience with each application. They also wanted to make sure that this spa primer was formulated with anti-aging ingredients, and has been clinically-proven to hydrate and treat the skin.

What is it: It's your Spa in a Bottle! This anti-aging, sensory awakening primer serum provide instant hydration to the skin. Formulated with good for you ingredients, means long-term, clinically proven treatment benefits in one easy step.

Who is it for: This product is formulate for anyone who wants to treat and nourish their skin with anti-aging, good for your ingredients! Anyone who wants to have a sensory, spa experience in the comfort of their own home! Anyone who wants to feel invigorated by their skin care!

Why is it different: Developed with plastic surgeons, Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is a true sensory spa experience in a bottle! Caviar extract, hydrolyzed collagen, hyaluronic acid, peptides and silk all work to nourish, hydrate, prep and prime the skin, while vitamins A, C & E, deep ocean water, argan, jojoba and avocado oil infusions mean skin stays soft, supple and younger looking! Plus balancing essential oils allow you to take a deep breath and start your day and your skin off right!

Paraben free, cruelty free.
Apply Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum over moisturizer or clean skin before makeup application for a perfectly poreless, ultra-hydrating, airbrushed skin results. A small amount is sufficient for your entire face, neck and décolleté; allow 1-2 minutes to dry before applying makeup. For the ultimate SPA IN A BOTTLE balancing experience take a relaxing deep breath in during application and FEEL THE MOMENT experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment can also be worn as your daily moisturizer or over the top of your night creams to maximize results.

Beauty tips: Take a deep breath to experience the stress relieving aromas. Massage into the back of the neck, earlobes, and temples for a sensory awakening experience.
Cyclopentasiloxane, Dimethicone, Cedrus Atlantica Bark Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Diisostearyl Malate, Aluminum Hydroxide, Camellia Sinensis Leaf Extract, Ascorbic Acid, Niacinamide, Tocopheryl Acetate, Glycyrrhiza Glabra (Licorice) Root Extract, Olea Europaea (Olive) Fruit Oil, Sodium Hyaluronate, Adenosine, Algae Extract, Anthemis Nobilis Flower Oil, Arbutin, Argania Spinosa Kernel Oil, Betula Alba Bark Extract, Caviar Extract, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Grandis (Grapefruit) Peel Extract, Cucumis Sativus (Cucumber) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Glycerin, Glycine Soja (Soybean) Sprout Extract, Hydrogenated Jojoba Oil, Hydrolyzed Collagen, Hydrolyzed Silk, Illite, Mangifera Indica (Mango) Seed Butter, Mica, Orbignya Oleifera Seed Oil, Perfluorodecalin, Persea Gratissima (Avocado) Oil, Retinol, Scutellaria Baicalensis Root Extract, Sea Water, Ubiquinone, Vitis Vinifera (Grape) Seed Oil, Water, Aloe Ferox Leaf Extract, Arctium Lappa Root Extract, Artemisia Princeps Leaf Extract, Bambusa Vulgaris Extract, Butylene Glycol, Cholesteryl Oleyl Carbonate, Cimicifuga Racemosa Root Extract, Dextrin, Hydrolyzed Hibiscus Esculentus Extract, Lecithin, Platinum Powder, Polysorbate 80, Pueraria Lobata Root Extract, Punica Granatum Fruit Extract, Sophora Angustifolia Root Extract, Achillea Millefolium Extract, Alchemilla Vulgaris Extract, Allium Sativum (Garlic) Bulb Extract, Arctium Majus Root Extract, Arnica Montana Flower Extract, C12-15 Alkyl Benzoate, Caffeine, Ceramide 2, Ceramide 3, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Citrus Grandis (Grapefruit) Fruit Extract, Hedera Helix (Ivy) Extract, Hydrogenated Vegetable Oil, Lamium Album Flower Extract, Magnolia Kobus Bark Extract, Malva Sylvestris (Mallow) Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Nasturtium Officinale Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Paullinia Cupana Seed Extract, Peg-10 Rapeseed Sterol, Squalane, Pinus Palustris Leaf Extract, Polysorbate 20, Primula Veris Extract, Propolis Extract, Propylene Glycol Laurate, Propylene Glycol Stearate, Ptychopetalum Olacoides Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salix Alba (Willow) Bark Extract, Sorbitan Laurate, Thujopsis Dolabrata Branch Extract, Tribehenin, Veronica Officinalis Flower/Leaf/Stem Extract. May Contain: Red 6 (CI 15850), Yellow 5 Lake (CI 19140).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsFeel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
 
4.6

(based on 167 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (129)
  • Smooth (124)
  • Lightweight (96)
  • Long lasting (68)
  • Blends well (60)

Cons

  • Heavy (8)
  • Doesn't work (5)
  • Causes breakouts (4)
  • Irritates skin (4)

Best Uses

  • Everyday (108)
  • All skin types (62)
  • Sensitive skin (56)
  • Going out (26)
  • Travel (23)
    • Reviewer Profile:
    • Natural style (81), Classic style (54), Trendy style (14)
    • Skin Tone:
    • Fair (83), Medium (62), Deep (6)

Reviewed by 167 customers

Displaying reviews 1-10

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5.0

Amazing!!!!

By LilPole

from Sarasota, FL

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Noncomedogenic
  • Smooth
  • Wonderful aroma

Cons

  • Not one con I can think of

Best Uses

  • All Skin Types
  • Everyday
  • Going Out
  • Sensitive Skin
  • Travel

Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

Love, love, love this product. Makes your skin feel so soft. Mak up goes on so much better and lasts all day. The aroma is wonderful. Absolutely love it

  • Skin Tone:
  • Medium
 
1.0

Alergic to citrus

By Cindy

from Il

About Me Natural Style

Pros

    Cons

    • Causes Breakouts
    • Irritates Skin

    Best Uses

      Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

      Had an Alergic reaction to the citrus in this product

      • Skin Tone:
      • Fair
       
      5.0

      ADDICTED!!

      By Love It!

      from Iowa

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Lightweight
      • Long Lasting
      • Smooth

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

        I love this! I love putting on makeup in the morning just to put this on! I'm an It Cosmetics fan, and have really dry skin. I use this product day which brought my moisturizing routine to another level and loved it so much that I use it night as well. Honestly, day by day I see huge improvements in my skin. Smaller pores and huge ease in fine (and some not so fine) lines and wrinkles! I LOVE the smell, beautiful hydro-lisious!

        • Skin Tone:
        • Medium
         
        2.0

        Disappointing

        By Eppie

        from Jericho,NY

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Has an odor
          • Heavy

          Best Uses

            Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

            I love all the cc cream products, this however was not on the mark for me. I thought it had an unpleasant odor it was very heavy.

             
            5.0

            Feels and smells great

            By EC

            from Pittsburgh

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Smooth

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

              Smooth application and smells so great. Love using this as a primer for my make up. Very hydrating for dry skin.

              • Skin Tone:
              • Fair
               
              5.0

              Improves application of make-up

              By Lyndz

              from TX

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting
              • Smooth

              Cons

                Best Uses

                • All Skin Types

                Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                This product really makes my skin feel moisturized. I use this under my IT CC+ makeup without any additional lotion needed. It truly makes my makeup have a smoother look and stay on all day. WAY more than a moisturizer!

                • Skin Tone:
                • Medium
                 
                5.0

                Love it!!

                By Amy

                from PA

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Long Lasting
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                  Great product! This was the first time I've ever tried a serum. I'll never go without again!

                  • Skin Tone:
                  • Fair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Love this product

                  By Mandy

                  from Flint, MI

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Lightweight
                  • Long Lasting
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday

                    Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                    This is the first primer/serum I've ever tried and it might be the last.....because I love it so much, I may never need to change!

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    The perfect primer. Just a drop does it.

                    By Sunshine

                    from TX

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Lightweight
                    • Smooth

                    Cons

                      Best Uses

                        Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                        Use under foundation for a smooth application.

                        • Skin Tone:
                        • Medium

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        Great with it foundation!

                        By donna

                        from Deland, FL.

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Blends Well
                        • Easy To Apply
                        • Smooth

                        Cons

                          Best Uses

                          • Everyday

                          Comments about It Cosmetics Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum:

                          I use this after applying moisturizer, a little goes a long way! Using the it foundation, and again , just a small amount. I used to use smashbox serum, but really love this one!

                          • Skin Tone:
                          • Medium

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          34 Questions | 34 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            I have very dry, sensitive skin, does this contain a strong fragrance?
                            Asked on 6/13/2016 by Ursula from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, we're happy to help with this! While there is no added fragrance in this product, there are aromatic essential oils such as jojoba, avocado and argan oils which do give off a refreshing, relaxing scent. Hope this helps! XOXO

                              Answered on 6/15/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Hello, I just purchased a few It products and am thrilled so far. However, I'm a bit confused about the Feel the Moment Serum/Primer. On the bottle, (and per the consultant at the store) said the product should be used before your foundation (CC Cream), but after your moisturizer (Confidence in a Cream). In a previous post, the consumer was told to apply the Serum/Primer before these products.....what's a girl to do? thanks
                            Asked on 5/26/2016 by Linda W from Tucson AZ

                            1 answer

                            • Brand Expert

                              A:

                              Hi there! That's a great question, we're happy to clear this up. We suggest applying Feel the Moment on top of your moisturizer and prior to your CC Cream. Additionally, you can also use it in the evening on top of your face cream to really lock in moisture and hydrate your skin! XOXO

                              Answered on 5/27/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            I use the It Moisture Cream...do I use this product under or over the moisture cream?
                            Asked on 5/24/2016 by bjhayes from Arizona

                            1 answer

                            • Brand Expert

                              A:

                              Hi there! That is a great question asked by many of our IT Girls! We suggest using our primer serum on top of Confidence in a Cream to lock in moisture and maximize results. Hope that helps! XOXO

                              Answered on 5/24/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            what is the shelf life of this product?
                            Asked on 5/17/2016 by beauty addict from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi, we're happy to help! This product is good for up to a year once opened and 3 years unopened. XO

                              Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Can I use this in place of my regular serum? Or is it strictly a primer? Just wanted to know because usually I apply my serum UNDER moisturizer so that confused me a bit that it says to apply it over moisturizer
                            Asked on 3/10/2016 by Veronica from melrose, ma

                            1 answer

                            • Brand Expert

                              A:

                              Great question! I know the order of application can be confusing at times. You can use this in place of your serum. This is a primer and serum in one so you are getting the effects of both products in one! And yes, the best way to apply is to apply the serum under your moisturizer so keep doing what you are doing!

                              XOXO

                              Answered on 3/11/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this something you could use as a night serum or is it strictly used before makeup?
                            Asked on 2/27/2016 by ajb828502 from NY

                            1 answer

                            • Brand Expert

                              A:

                              Great question! You can absolutely use the primer serum as a nighttime serum.
                              XOXO

                              Answered on 2/29/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Is it ok to use on eyelids or do re
                            commend another
                            Asked on 2/20/2016 by Mae from Montverde, fl

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              We recommend using the No 50 primer over this on the eye lids.
                              XOXO

                              Answered on 2/22/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            I was wondering, will this primer make me more oily if I have a oily face ?
                            Asked on 1/4/2016 by daisy from Washington,US

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              This primer is best for those without oily skin - for those with oily skin we recommend the No 50!
                              XOXO

                              Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Hi can I use this daily as a primer...as my skin needs the extra help through the winter I am 48 and get injections and they leave my skin dry this season please advise. .going to ULTA tomorrow
                            Asked on 12/20/2015 by Jodi from pittsburgh

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              Yes, you can absolutely use this as your daily primer.
                              XOXO

                              Answered on 12/23/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Hello, I have many of your products and adore them all. I just recently bought the Feel the Moment primer- I love the hydration I get with it but I am worried it may make me break out because it's not oil free. Is this product non- comedogenic?
                            Asked on 12/8/2015 by Katie from Dallas, TX

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              We are so happy to hear that you are loving the Feel the Moment Primer. All of our products are designed for those with sensitive skin and made with good for you hydrating oils.
                              XOOX

                              Answered on 12/9/2015 by Brand Expert from IT Cosmetics
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