skip to main content
ULTA
  • Home
  • / Makeup
  • / Face
  • / Face Primer
  • / Face Primer
SheaMoisture Face Primer

SheaMoisture

Face Primer

Item #: 2298133 Size: 1.7 oz

Ask a Question

SheaMoisture's silky-smooth Face Primer preps and primes your skin for makeup application that lasts. Formulated with natural ingredients and blended with nourishing Shea butter and antioxidant-rich vitamin E to soften, smooth and reduce inflammation.

Benefits:

  • Restores moisture to dry skin while helping reduce signs of aging
  • Wear alone or under foundation
  • Suitable for all skin types, including sensitive skin
  • Key ingredients: nourishing Shea butter and antioxidant-rich vitamin E
  • Free of parabens, talc, gluten, sulfates, silicone, phthalates, mineral oil and synthetic fragrance
  • Hypoallergenic, noncomedogenic, dermatologist tested


Click here for store locations

Smooth over clean, moisturized skin. Wear alone or under foundation.

Precautions: For external use only. Do not use on damaged or broken skin. When using this product keep out of eyes. Rinse with water to remove. Stop use and consult doctor if rash occurs. Keep out of reach of children. If product swallowed, seek medical help or contact Poison Control Center right away.
Water (Aqua) Ricinus Communis (Castor) Seed Oil, Rhus Verniciflua Peel Cera / Rhus Succedanea Fruit Cera, Ascorbyl Palmitate, Tocopherol, Glycerin, Cetyl Alcohol, Sodium Acrylate / Sodium Acrloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 80, Propylene, Glycol Stearate, Phenoxyethanol, Butyrospermum Parkii (Shea Butter) Fruit.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureFace Primer
 
4.3

(based on 29 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (18)
  • Blends well (14)
  • Smooth (14)
  • Lightweight (13)
  • Long lasting (12)

Cons

No Cons

Best Uses

  • Everyday (12)
  • All skin types (9)
  • Sensitive skin (6)
  • Going out (4)
    • Reviewer Profile:
    • Natural style (12), Classic style (6), Trendy style (3)

Reviewed by 29 customers

Displaying reviews 1-10

Back to top

Previous | Next »

(1 of 1 customers found this review helpful)

 
4.0

Found my primer

By Cecei

from Corvallis

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • Everyday

    Comments about SheaMoisture Face Primer:

    It's my favorite that I found so far. My tzone tends to be dry and every other primer has made it worse. This one moistures those difficult spots for more even coverage.

     
    4.0

    Great primer!

    By BuffyAnissa

    from North Carolina

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Travel

      Comments about SheaMoisture Face Primer:

      Gives a dewy non greasy look and feel!

      (2 of 2 customers found this review helpful)

       
      5.0

      love this primer!

      By Beauty Fiend

      from California

      Comments about SheaMoisture Face Primer:

      This primer is a amazing. I have used it since early summer and fell on love with it. I have dry skin and this works wonders for my skin. I have the Smashbox photo finish primer and absolutely hate it! This product doesn't contain all the silicone based ingredients as the Smashbox primer and it feels like a luxurious beauty cream. Those with oily skin may not like the feel of this because it's quite moisturizing but not overly oily feeling. I love that you can use it with or without makeup to make your skin feel soft and dewy. For a drug store product this is amazing!

      (2 of 2 customers found this review helpful)

       
      5.0

      Great Product

      By Chelie1972

      from San Antonio, Texas

      About Me Classic Style

      Verified Reviewer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Smooth

      Cons

        Best Uses

        • Aging and battling hormonal dryness
        • Sensitive Skin

        Comments about SheaMoisture Face Primer:

        I am 45 years old and I am battling the fine line and wrinkle war. I have tried many primers, but find that some are not hydrating enough or they cause break outs. I also find that by the end of the day, some face primers make my face look dry and I find that my lines and wrinkles are calling out and drawing attention! When I use this primer, there are no breakouts and my face does not dry out. My makeup looks great until I take it off in the evening! I notice that my makeup does not crease and I can easily "bake" my concealer for a flawless and crease-free look. If you battle dry skin and want to successfully fight the fine line and wrinkle war, give this a try. It is even cheaper than the high end primers I have purchased. If you have oily skin, I am not sure how this would work for you since this stuff is pretty hydrating. I will have my daughter try this under her makeup and see how it performs. I will keep you posted! Happy New Year, everyone!

        (2 of 2 customers found this review helpful)

         
        5.0

        LOVE

        By Danielle Theresa

        from NH

        Comments about SheaMoisture Face Primer:

        I truly love this face primer! I honestly did not have high hopes, I was just looking for something more natural for my skin and this exceeded my expectations! I pat it on my face after moisturizing and my foundation has been staying put all day! I love the way it makes my face feel and especially love that it is not full of chemicals. This is my new favorite primer, I have completely stopped using my high end one. Will definitely repurchase!

        (1 of 1 customers found this review helpful)

         
        5.0

        Very good primer!

        By CJ

        from Philadelphia, PA

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about SheaMoisture Face Primer:

          Apply it all over your face before putting on your makeup. Its smooth, lightweight, no fragrance/odor.

           
          1.0

          Never again

          By C

          from Wisconsin

          About Me Trendy Style

          Verified Buyer

          Pros

            Cons

            • Causes Breakouts

            Best Uses

              Comments about SheaMoisture Face Primer:

              I use a primer everyday, I live in the midwest, so in the winter months I switch to a moisturizing primer to keep my face from drying out...this was a horrible product it caused my whole face to breakout and as a professional meeting a with clients daily, this was extremely embarrassing

              (1 of 1 customers found this review helpful)

               
              5.0

              Recommended

              By Monique

              from Cheyenne Wyoming

              About Me Natural Style

              Verified Reviewer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Noncomedogenic
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out

                Comments about SheaMoisture Face Primer:

                Absolutely love this gives me a flawless finish

                (1 of 1 customers found this review helpful)

                 
                3.0

                Nice, but not like other primers

                By Trista

                from Penacook, NH

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Noncomedogenic
                • Smooth

                Cons

                • Heavy
                • Ineffective

                Best Uses

                • All Skin Types

                Comments about SheaMoisture Face Primer:

                I needed a new primer, and liked the idea of a moisturizing one, as I typically use full makeup (primer, concealer, foundation, etc) when I travel. Travelling skin for me is dry skin! I did like the extra hydration layer, but found that this product did not dry to a smooth base like other primers I've used. It takes a few minutes to absorb, and helps provide a dewy base, more sticky. It will be nice for the coming winter, but I will probably not repurchase.

                (0 of 1 customers found this review helpful)

                 
                5.0

                Light Weight, lasts all day

                By Hcampbe7

                from Stuart, FL

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Lightweight
                • Long Lasting

                Cons

                  Best Uses

                    Comments about SheaMoisture Face Primer:

                    Use Daily, good quality for the price

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    3 Questions | 3 Answers
                    Displaying questions 1-3
                    • Q:

                      How is this primer with oily skin?
                      Asked on 12/11/2016 by Olivia from Chatham, US

                      1 answer

                      • Brand Expert

                        A:

                        This product is made to work great on all skin types. It is formulated to provide hydration and protection without clogging your pores.

                        Answered on 12/13/2016 by Brand Expert from SheaMoisture
                    • Q:

                      I have really super dry skin will this work for me?
                      Asked on 9/11/2016 by Naty from Houston, Tx

                      1 answer

                      • Brand Expert

                        A:

                        This product is made to work great on all skin types. For dry skin, you should see some beneficial moisture because it is formulated to provide hydration and protection without clogging your pores.

                        Answered on 9/12/2016 by Brand Expert from SheaMoisture
                    • Q:

                      is this clear?
                      Asked on 5/3/2016 by cs from buffalo ny

                      1 answer

                      • Brand Expert

                        A:

                        This face primer has a creamy consistency and is not tinted.

                        Answered on 5/4/2016 by Brand Expert from SheaMoisture
                    Displaying questions 1-3

                    Do you have a question about this product?