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ULTA Eyeshadow

ULTA

Eyeshadow

Toast (SH)

Item #: 2231946 Size: 0.08 oz

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A silky, fine-milled eyeshadow that glides on and blends easily to define and brighten your eyes. This formula is enriched with emollients for long-lasting color that will not crease or fade. Dramatic enough for evening wear and versatile enough for daytime wear. With so many shades to choose from, there is definitely one in there to suit any mood or event! Brush not included.



The abbreviations describe each shade's finish:

  • SH = Shimmer
  • MT = Matte
  • GL = Glitter
Talc, Corn (Zea Mays) Starch, Nylon-12, Magnesium Stearate, PTFE, Dimethicone, Hydrogenated Polyisobutene, Octyldodecyl Stearoyl Stearate, Bis-Diglyceryl Polyacyladipate-2, Methylparaben, Phenoxyethanol, Propylparaben, Tocopheryl Acetate, Silica. May Contain: Mica, Titanium Dioxide, Iron Oxides, Black 2, Tin Oxide, Ultramarines, Chromium Oxide Green, Chromium Hyrdoxide Green, Carmine, Ferric Ferrocyanide, Polyethylene Terephthalate, Polyurethane-11, Aluminum, Polyethylene Terephthalate, Acrylates Copolymer, Calcium Sodium Borosilicate, Bismuth Oxychloride, Yellow 5 Lake, Blue1 Lake, Manganese Violet.

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAEyeshadow
 
4.2

(based on 4658 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Long lasting (2825)
  • Easy to apply (2545)
  • Good colors (2489)
  • Smooth look (2091)
  • Easy removal (1866)

Cons

  • Fades (457)
  • Difficult to apply (235)
  • Creases (231)
  • Wears off easily (142)
  • Smudges (117)

Best Uses

  • Everyday (3761)
  • Going out (1995)
  • Travel (832)
  • Sensitive eyes (794)
  • Natural effect (519)
    • Was this a gift?:
    • No (12)
    • Reviewer Profile:
    • Natural style (1998), Classic style (1906), Trendy style (537)
    • Skin Tone:
    • Fair (2077), Medium (1839), Deep (97)

Reviewed by 4658 customers

Displaying reviews 1-10

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5.0

Love this eye shadow

By Sephy

from Greenwood, IN

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Work

    Comments about ULTA Eyeshadow:

    I absolutely love his eye shadow! The color is amazing and looks great blended with other shades. The formula is long lasting and has not creased up on my eyes yet. The price is very inexpensive for the quality of the product.

    • Skin Tone:
    • Medium
     
    5.0

    Gives me that extra pop of color when I want bold

    By CC

    from SC

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Going Out

      Comments about ULTA Eyeshadow:

      Love it. I can't usually wear pink or purple pigments because they irritate my eyes, but this doesn't bother my eyes at all. It's perfect!

      • Skin Tone:
      • Fair
       
      5.0

      Would definitely buy again

      By CC

      from SC

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday

        Comments about ULTA Eyeshadow:

        Love it

        • Skin Tone:
        • Fair
         
        5.0

        Fits my style perfectly

        By CC

        from SC

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday

          Comments about ULTA Eyeshadow:

          Love it

          • Skin Tone:
          • Fair
           
          5.0

          Would definitely buy again

          By CC

          from SC

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday

            Comments about ULTA Eyeshadow:

            Love it

            • Skin Tone:
            • Fair
             
            5.0

            Would definitely buy again

            By CC

            from SC

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday

              Comments about ULTA Eyeshadow:

              Love it

              • Skin Tone:
              • Fair
               
              5.0

              I would get this again!

              By Teddy

              from Ft. Wayne, Indiana

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about ULTA Eyeshadow:

                I love how easy it is to apply the product and I love the natural color.

                • Skin Tone:
                • Fair
                 
                5.0

                I would buy this product again

                By Bobbi

                from Pittsburgh, pa

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Great Color
                • Highly Pigmented
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Work

                  Comments about ULTA Eyeshadow:

                  Applies easily. I use it for highlighting, works great!!

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Best eyeshado!

                  By TH

                  from Chandler, AZ

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Great Color
                  • Highly Pigmented
                  • Long Lasting
                  • Silky Texture

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Natural Effect
                    • Work

                    Comments about ULTA Eyeshadow:

                    This is the best eyeshadow! I've been using it as a base for years and love it! Won't switch to anything else.

                    • Skin Tone:
                    • Medium
                     
                    4.0

                    Stays on

                    By Malexander

                    from Jackson, TN

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Applies Smoothly
                    • Crease Resistant
                    • Long Lasting
                    • Silky Texture

                    Cons

                    • Difficult To Apply

                    Best Uses

                    • Everyday

                    Comments about ULTA Eyeshadow:

                    I really like the color once I get enough on but I feel like I have to put a lot on for it to be seen. I find my self reapplying 3-4 in the morning until I can get the depth of color I'm looking for. For the lower price, I think it is still a good buy.

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    35 Questions | 35 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Are the Ulta eye shadows (or makeup generally) unsented?
                      Asked on 9/22/2016 by Brenda from St. Louis

                      1 answer

                      • Staff Expert

                        A:

                        These eyeshadows contain no added or artificial fragrance. We recommend checking the full list of ingredients provided in the description of each product.

                        Answered on 9/22/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Where are these shadows made?
                      Asked on 9/16/2016 by Katella from WA

                      1 answer

                      • Staff Expert

                        A:

                        This product is made in China.

                        Answered on 9/19/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does key west compliment Light medium skin tones and brown eyes?
                      Asked on 6/20/2016 by Jd from Ct

                      1 answer

                      • Staff Expert

                        A:

                        Absolutely! Key West is a gorgeous soft shimmer shade for summertime! It flatters a wide range of skin tones and eye colors. Enjoy!

                        Answered on 6/21/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Are any of these shadows vegan-friendly? If so, is it possible to get a list of them?
                      Asked on 4/10/2016 by Caitie from Logan, UT

                      1 answer

                      • Staff Expert

                        A:

                        We do not claim that any are vegan-friendly, but all are cruelty-free.

                        Answered on 4/11/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Is the shade "sunrise" a flesh tone? I'm interested in it as a base or transition.
                      Asked on 2/29/2016 by babybangs from denton tx

                      1 answer

                      • Staff Expert

                        A:

                        Yes, the ULTA Eye Shadow in Sunrise shade is a flesh tone.

                        Answered on 3/8/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      What is the size of the compact?
                      Asked on 2/28/2016 by gammy

                      1 answer

                      • Staff Expert

                        A:

                        0.08 oz

                        Answered on 2/29/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      is this product cruelty free?
                      Asked on 2/5/2016 by Kendra from Niagara Falls, NY

                      1 answer

                      • Staff Expert

                        A:

                        Yes. Ulta brand products are never tested on animals.

                        Answered on 2/8/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Where is this product made?
                      Asked on 10/17/2015 by Glam gal

                      1 answer

                      • Staff Expert

                        A:

                        This product is made in China.

                        Answered on 10/20/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      what's the difference between shimmer and glitter finish?
                      Asked on 6/30/2015 by Stephanie from Illinois

                      1 answer

                      • Staff Expert

                        A:

                        Shimmer is more subtle than glitter. If you prefer a subtle sheen/shimmer effect, choose a shimmer shade. If you are seeking major sparkle, go with glitter!

                        Answered on 6/30/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this pan removable from the case?
                      Asked on 6/16/2015 by Blonde Beauty Babe from Houston, TX

                      1 answer

                      • Staff Expert

                        A:

                        The pans cannot be removed. The shadow will crack if you attempt to remove the pan from the compact.

                        Answered on 6/17/2015 by Staff Expert from ULTA Beauty
                    Displaying questions 1-10Previous | Next »

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