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It Cosmetics Eyelift In A Tube

It Cosmetics

Eyelift In A Tube

Fair

Item #: 2269893 Size: 0.19 oz

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Why did IT create this product: To create a product that allowed women to bring out their best features with the look of light and lift!

What is it: Eyelift In A Tube is IT Cosmetics Bye Bye Under Eye Concealer & Hello Light Liquid Brightener in one, it's your secret weapon for bright eyes and beautiful skin! It truly provides that amazing "lit-from-within" glow without the use of glitter or shimmer and is sure to be your best kept secret in a tube!

Who is it for: This product is for anyone who wants the look of light and lift. Anyone who wants the look of an eyelift in a tube! Anyone who wants luminous subtle glow that kisses your skin to reveal a more youthful and radiant appearance!

Why is it different: This innovative, full coverage, anti-aging concealer and luminizing Brightener was developed with plastic surgeons to instantly vanish imperfections from view! Eyelift In A Tube is formulated with hydrolyzed collagen, peptides, niacin, anti-oxidants and Drops of Light Technology for an instant flawless, radiant complexion. Key ingredients such as hyaluronic acid, niacin and vitamins C, A, & E mean your skin looks younger instead of older!

Paraben free, cruelty free.

Click here to find your perfect shade!

Apply to clean moisturized skin or over top of foundation. Using the wand, tap a dot of Bye Bye Under Eye Concealer onto skin and gently blend using your finger to erase darkness, imperfections and discoloration from view. For the look of lift and light apply Hello Light Liquid Brightener to the areas of the face you wish to appear lifted, add light or bring forward such as under the eyes, above the cheekbones, the center or your forehead above your brows, or straight down the bridge of your nose.

Beauty tips: For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light Liquid Brightener above and below the brow bone.
Hello Light Liquid Brightener: Water(Aqua), Glycerin, Glycereth-26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Methylisothiazolinone, Vegetable Oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Juice, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil, Perfluorodecalin, Butylene Glycol, Camellia Sinensis (Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Pearl, Maris Sal, N-Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Steareth-20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia chinensis (Jojoba ) Seed Oil, Hydrolyzed silk, Alumina, Triethoxycaprylylsilane May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Bye Bye Under Eye Concealer: Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N-Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Sodium Hyaluronate, Steareth-20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
4.1

(based on 481 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (366)
  • Blends well (331)
  • Long lasting (172)
  • Good pigmentation (165)
  • Smooth (162)

Cons

  • Settles in creases (33)
  • Heavy (32)
  • Difficult to apply (19)
  • Doesn't blend well (17)
  • Doesn't work (16)

Best Uses

  • Everyday (188)
  • Under eyes (155)
  • All skin types (120)
  • Going out (71)
  • Discoloration (62)
    • Reviewer Profile:
    • Natural style (130), Brand buyer (122), Classic style (100), Budget shopper (70), Trendy style (21)

Reviewed by 481 customers

Displaying reviews 1-10

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5.0

Great product!

By Crazy daisy

from los Angeles,ca

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Non irritating

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Sensitive Skin

    Comments about It Cosmetics Eyelift In A Tube:

    Natural looking coverage, I use the highlighter on my cheekbones too.

     
    3.0

    Like results

    By Deb

    from Freedom N.H.

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply

    Cons

      Best Uses

        Comments about It Cosmetics Eyelift In A Tube:

        The concealer side appears almost empty prior to the first time using, while the brightening side is full.

         
        4.0

        Worth the money. Great product

        By Debbie

        from NH

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Natural Looking

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Eyelift In A Tube:

          I use this product as part of my daily routine. It covers my dark undereye circles and brightens the area below my eyebrows.

           
          5.0

          Excellent!

          By Woody

          from Tx

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Sensitive Skin

            Comments about It Cosmetics Eyelift In A Tube:

            First time using this...love it! I've used the IT concealer which works great but adding the highlighter to the concealer is much better coverage and hides the shadows so well.

             
            5.0

            Brightens Just Fine

            By Seaford Redhead

            from Seaford, DE

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Eyelift In A Tube:

              Gives just enough brightness to highlight the areas you need.

               
              5.0

              I would buy this product again.

              By NP

              from Marlborough, MA

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking

              Cons

                Best Uses

                • All Skin Types
                • Everyday

                Comments about It Cosmetics Eyelift In A Tube:

                Absolutely love it! Does just what it says.

                 
                4.0

                I would buy this product again

                By Marie

                from Las Vegas, Neveda

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Eyelift In A Tube:

                  Blends well

                   
                  5.0

                  I love this

                  By J

                  from Dallas

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Eyelift In A Tube:

                    I use the concealer for around the eyes

                     
                    3.0

                    Time Consuming

                    By Gina

                    from Fresno

                    About Me Classic Style

                    Verified Buyer

                    Pros

                      Cons

                      • Difficult to Apply

                      Best Uses

                      • All Skin Types
                      • Everyday

                      Comments about It Cosmetics Eyelift In A Tube:

                      A makeup artist applied this on me in the store and it looked good. She did use the IT concealer brush. I did not want to invest in the brush until I knew I really like the concealer. It does take some time to master the application since it is a two step process so if you have the time then it will work for you. The first step of the application which is the darker of the two shades is somewhat dry and tacky therefore difficult to blend with my fingertip. The second step, which is the lighter of the two shades is much smoother. It did seem to absorb and fade and the day progressed. Maybe its the concealer brush that is needed so if have the time to work with it, this product might be for you. Like I said, it did look good when the artist applied it on me.

                       
                      1.0

                      I would not purchase this product again

                      By Ana

                      from Elmwood Park

                      Verified Buyer

                      Pros

                        Cons

                        • After application it gets dry and hard to blend
                        • Crease lines
                        • Ineffective

                        Best Uses

                          Comments about It Cosmetics Eyelift In A Tube:

                          As soon as I applied the concealer it got dry and it was difficult to blend. I had to mix an oil to help blend product.

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          27 Questions | 27 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Does it cover under eye bags and crow's feet
                            Asked on 1/9/2017 by Rhonda from Dora,alabama

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for reaching out to IT Cosmetics! Eyelift in a Tube is a high coverage and brightening concealer. IT will cover dark circles and neutralize discoloration around the eyes! However, it does not take away texture or reduce the appearance of under eye puffiness or bags. For those concerns, we suggest using an eye cream! XOXO

                              Answered on 1/11/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            This one is for an IT Pro: Redness and Under Eye Dilemma- HELP!
                            I have only enough money to buy one more IT product (I love them SO much) and I'm torn between this and Bye Bye Redness. My nose is always bright pink and is the first thing to come busting through my makeup. And if i am able to cover my Rudolph nose, I have to use way too much makeup to do so (which I hate). I wear very little makeup daily because too much makeup makes me look old so I need something to cover my red nose, chin, and blemishes without having to apply a lot of product. However, I also need a great under eye concealer, too. SO, my questions (finally)...
                            Will Eyelift in a Tube be able to take care of my under eyes AND my red nose/blemishes? Or is it only for under eye usage? If i can use it for my red skin, will a stay on all day? Or should I just get Bye Bye Redness (or some other IT product) and double that for under eye duty? Help!
                            Asked on 11/29/2016 by Rudolph the Red Nose Broke Girl from El Paso, TX

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, we're happy to help with IT! If you had to choose between Bye Bye Redness and Eyelift in a Tube, we recommend using Eyelift in A Tube. IT contains Bye Bye Under Eye on one end which is highly concentrated to cover just about anything! A little goes a very long way, so you will only need a dot to get the coverage you are looking for. IT is definitely a multipurpose product, as is Bye Bye Redness- however IT is whichever you prefer! We recommend trying both out in person at Ulta so you can see which product works best for both of your concerns. We hope IT helps! XOXO

                              Answered on 12/1/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            I have light neutral skin and want to brighten my undereyes. Which color of this concealer should I choose?
                            Asked on 11/27/2016 by SamSauce from NYC

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thanks so much for reaching out! Based on your description we think IT would be perfect to go with the light/medium shade. Hope this helps! XOXO

                              Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            What color should I get in the eyelift? My foundation is Tan��TU
                            Asked on 10/26/2016 by Nancy from Ontario ny

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Based on your current foundation shade, we recommend using Eyelift in a Tube in Tan as well! XOXO

                              Answered on 10/27/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            My foundation is the cc in tan what colt should I get in the eye lift?
                            Asked on 10/26/2016 by Nancy from Ontario ny

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, we're happy to assist you with your shade selection! Since you are currently using CC+ Cream in Tan, we recommend using Eyelift in a Tube in Tan as well! XOXO

                              Answered on 10/27/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Hi I use celebration foundation in tan so what shade should I use? Thank u! Mitzi
                            Asked on 10/8/2016 by Mit from Arizona, US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for reaching out to IT! Based on your current foundation shade, we recommend using Eyelift in a Tube in the Tan shade! XOXO

                              Answered on 10/12/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this product waterproof? Good for oily skin?
                            Asked on 6/29/2016 by Ash from Hilo, HI

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you so much for reaching out! The Bye Bye Under Eye that is on one side of this is waterproof for up to 12 hours! Hello Light Liquid Brightener which is on the other end is considered to be water resistant. IT's great for all skin types however we do suggest following up with a setting powder such as Bye Bye Pores to keep IT in place all day! XOXO

                              Answered on 6/29/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Hi. I'm using Peter Thomas Roth CC cream in medium to tan. What is the best color to match my skin tone?
                            Asked on 5/1/2016 by KittyKat from Cupertino,CA

                            1 answer

                            • Brand Expert

                              A:

                              We are so happy to hear that you are interested in our Eye Lift in a Tube, we would go with the Neutral Medium!
                              XOXO

                              Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this product gluten free?
                            Asked on 11/29/2015 by Katie

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              We are happy to let you know that all of our Heavenly Luxe brushes, Vitality Lip Flush Lipstick and Gloss, Vitality Lip Butter Lipstick and Gloss, CC lip Serum and Lip Liners do not contain wheat or grain ingredients. Please know that at the present time we do not specifically test our products for gluten content, and our manufacturers do create products in their facility that contain gluten. If you have allergies or sensitivities to Gluten, we recommend contacting your physician before using any new products about which you have health related questions. Please know that all our products undergo rigorous testing and quality assurance before they reach the consumer following strict U.S. FDA Cosmetics Regulations and all ingredients can be found on our website.
                              XOXO

                              Answered on 11/30/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            How do I stop this product from creasing under the eye?
                            Asked on 9/30/2015 by Jordan from Winter Park, FL

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              Thank you for your question and for using our Eye Lift in a Tube. We are so sorry to hear that it is creasing. We can recommend using less of the product and also use a primer and eye cream in order to help prep the skin.
                              XOXO

                              Answered on 10/2/2015 by Brand Expert from IT Cosmetics
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