skip to main content
ULTA
  • Home
  • / Makeup
  • / Face
  • / Concealer
  • / Eyelift In A Tube
It Cosmetics Eyelift In A Tube

It Cosmetics

Eyelift In A Tube

0.19 oz Item 2269893

Color:Fair

Options

View All Options

Find in Store-

Why did IT create this product: To create a product that allowed women to bring out their best features with the look of light and lift!

What is it: Eyelift In A Tube is IT Cosmetics Bye Bye Under Eye Concealer & Hello Light Liquid Brightener in one, it's your secret weapon for bright eyes and beautiful skin! It truly provides that amazing "lit-from-within" glow without the use of glitter or shimmer and is sure to be your best kept secret in a tube!

Who is it for: This product is for anyone who wants the look of light and lift. Anyone who wants the look of an eyelift in a tube! Anyone who wants luminous subtle glow that kisses your skin to reveal a more youthful and radiant appearance!

Why is it different: This innovative, full coverage, anti-aging concealer and luminizing Brightener was developed with plastic surgeons to instantly vanish imperfections from view! Eyelift In A Tube is formulated with hydrolyzed collagen, peptides, niacin, anti-oxidants and Drops of Light Technology for an instant flawless, radiant complexion. Key ingredients such as hyaluronic acid, niacin and vitamins C, A, & E mean your skin looks younger instead of older!

Paraben free, cruelty free.

Click here to find your IT Cosmetics Eyelift In A Tube shade!

Apply to clean moisturized skin or over top of foundation. Using the wand, tap a dot of Bye Bye Under Eye Concealer onto skin and gently blend using your finger to erase darkness, imperfections and discoloration from view. For the look of lift and light apply Hello Light Liquid Brightener to the areas of the face you wish to appear lifted, add light or bring forward such as under the eyes, above the cheekbones, the center or your forehead above your brows, or straight down the bridge of your nose.

Beauty tips: For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light Liquid Brightener above and below the brow bone.
Brightener: Aqua (Water, Eau), Glycerin, Glycereth - 26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG - 9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30 - 45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG - 10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Vegetable Oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil, Perfluorodecalin, Butylene Glycol, Camellia Sinensis (Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Pearl, Maris Sal, N - Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Retinyl Palmitate, Steareth - 20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Silk, Alumina, Triethoxycaprylylsilane. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Concealer: Caprylic / Capric Triglyceride, Bis-Diglyceryl Polyacyladipate - 2, VP / Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua (Water, Eau), Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N - Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Retinyl Palmitate, Sodium Hyaluronate, Steareth - 20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
4.1

(based on 557 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (430)
  • Blends well (380)
  • Long lasting (220)
  • Good pigmentation (216)
  • Smooth (203)

Cons

  • Heavy (47)
  • Settles in creases (33)
  • Difficult to apply (23)
  • Doesn't work (22)
  • Doesn't blend well (17)

Best Uses

  • Everyday (236)
  • Under eyes (155)
  • All skin types (154)
  • Going out (94)
  • Sensitive skin (72)
    • Reviewer Profile:
    • Natural style (163), Classic style (135), Brand buyer (122), Budget shopper (70), Trendy style (26)

Reviewed by 557 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
3.0

Good but not for everyone.

By Marissa

from Milwaukee, WI

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Natural Looking
  • Smooth

Cons

  • Doesn't Stay On
  • Poor Coverage

Best Uses

  • Everyday

Comments about It Cosmetics Eyelift In A Tube:

The colors are very limited so that sucks. It covered well but not as much as I need it to. Also it is veryyy dewey. Not what I need in a concealer. I returned it because it was very pricey and i need to love it to pay that much.

 
2.0

Color to light

By Pookie

from Olympia Washington

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply

Cons

  • Heavy

Best Uses

  • Everyday

Comments about It Cosmetics Eyelift In A Tube:

Color to light

 
3.0

I like the IT "Eyelift in a Tube" but I don't love it...

By Tina

from Wisconsin

About Me Natural Style

Verified Buyer

Pros

  • Easy To Take-off
  • Long Lasting
  • Natural Looking
  • Noncomedogenic

Cons

  • Difficult to Apply
  • Heavy

Best Uses

  • All Skin Types
  • Everyday
  • Going Out
  • Travel

Comments about It Cosmetics Eyelift In A Tube:

I wished I had sampled this concealer before I bought it. I am 62 with medium skin. I bought the light shade. The consistency of the product is thick and can seem heavy especially if you apply too much. It is also hard to blend causing some tugging on the eye area. With extra blending I am able to hide dark circles and some (not all) puffiness. Try this on before you buy it.

 
5.0

I absolutely love this product!

By Sara

from Columbia, MO

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Smooth

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Eyelift In A Tube:

    The concealer for under-eye coverage is like nothing I've ever used before. It works miracles!

     
    1.0

    IT product

    By jojo

    from new york

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • Heavy

      Best Uses

        Comments about It Cosmetics Eyelift In A Tube:

        Too heavy for my liking. I have mature skin in eye area.

         
        4.0

        I Like the Product but...

        By Madhelltx12

        from Galveston

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

            Comments about It Cosmetics Eyelift In A Tube:

            I usually purchase these as separate items but thought how nice on the combination. A little bummed not much product on either side. I will go back to single purchases.

             
            5.0

            Wow, this really works!

            By RitaB

            from Tennessee

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Eyelift In A Tube:

              i put this on in the morning and it stays put until I take it off at night!

               
              5.0

              Love love love

              By Celeste

              from AL

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Eyelift In A Tube:

                I use this product to conceal my dark circles.

                 
                2.0

                I would not buy this

                By Jlynn

                from Eau Claire WI

                About Me Trendy Style

                Verified Buyer

                Pros

                • Good Pigmentation

                Cons

                • Difficult to Apply
                • Heavy
                • Irritates Skin

                Best Uses

                  Comments about It Cosmetics Eyelift In A Tube:

                  Dried my under eyes and made the wrinkles more prominent

                   
                  5.0

                  Love this product

                  By Kg

                  from Republic,mo.

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Good Pigmentation
                  • Lightweight
                  • Long Lasting
                  • Natural Looking
                  • Noncomedogenic
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Going Out

                    Comments about It Cosmetics Eyelift In A Tube:

                    Use under eyes,love it

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    30 Questions | 30 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      If I wear Medium in IT CC cream, what shade is best for me?
                      Thank you!
                      Asked on 4/24/2017 by Cherry Pie from Mesquite

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Based on your CC+ Cream shade, we recommend using Eyelift in a Tube in the shade Light/Medium. XOXO

                        Answered on 4/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      This is one of my favorite IT products! I just wish this contained more Hello Light. Does IT Cosmetics sell the Hello Light Liquid Brightener on it's own? If not, what IT product is comparable to this?
                      Asked on 4/2/2017 by NCSpaGirl from Raleigh, NC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! At this time Hello Light Brightener is exclusive to Eyelift in a Tube and is not available on it's own. We will absolutely pass along your suggestion for IT! We do not have a comparable product sold on it's own at this time. We hope to make IT happen in the future! XOXO

                        Answered on 4/3/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is the concealer in fair the same color as light in the full size bye bye undereye?
                      Asked on 3/19/2017 by Cheri from PA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Eyelift in a Tube in the Fair shade is the same Bye Bye Under Eye shade as the full size Bye Bye Under Eye in Light. We hope this information is helpful! XOXO

                        Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does it cover under eye bags and crow's feet
                      Asked on 1/9/2017 by Rhonda from Dora,alabama

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT Cosmetics! Eyelift in a Tube is a high coverage and brightening concealer. IT will cover dark circles and neutralize discoloration around the eyes! However, it does not take away texture or reduce the appearance of under eye puffiness or bags. For those concerns, we suggest using an eye cream! XOXO

                        Answered on 1/11/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      This one is for an IT Pro: Redness and Under Eye Dilemma- HELP!
                      I have only enough money to buy one more IT product (I love them SO much) and I'm torn between this and Bye Bye Redness. My nose is always bright pink and is the first thing to come busting through my makeup. And if i am able to cover my Rudolph nose, I have to use way too much makeup to do so (which I hate). I wear very little makeup daily because too much makeup makes me look old so I need something to cover my red nose, chin, and blemishes without having to apply a lot of product. However, I also need a great under eye concealer, too. SO, my questions (finally)...
                      Will Eyelift in a Tube be able to take care of my under eyes AND my red nose/blemishes? Or is it only for under eye usage? If i can use it for my red skin, will a stay on all day? Or should I just get Bye Bye Redness (or some other IT product) and double that for under eye duty? Help!
                      Asked on 11/29/2016 by Rudolph the Red Nose Broke Girl from El Paso, TX

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to help with IT! If you had to choose between Bye Bye Redness and Eyelift in a Tube, we recommend using Eyelift in A Tube. IT contains Bye Bye Under Eye on one end which is highly concentrated to cover just about anything! A little goes a very long way, so you will only need a dot to get the coverage you are looking for. IT is definitely a multipurpose product, as is Bye Bye Redness- however IT is whichever you prefer! We recommend trying both out in person at Ulta so you can see which product works best for both of your concerns. We hope IT helps! XOXO

                        Answered on 12/1/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have light neutral skin and want to brighten my undereyes. Which color of this concealer should I choose?
                      Asked on 11/27/2016 by SamSauce from NYC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks so much for reaching out! Based on your description we think IT would be perfect to go with the light/medium shade. Hope this helps! XOXO

                        Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      What color should I get in the eyelift? My foundation is Tan��TU
                      Asked on 10/26/2016 by Nancy from Ontario ny

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Based on your current foundation shade, we recommend using Eyelift in a Tube in Tan as well! XOXO

                        Answered on 10/27/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      My foundation is the cc in tan what colt should I get in the eye lift?
                      Asked on 10/26/2016 by Nancy from Ontario ny

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to assist you with your shade selection! Since you are currently using CC+ Cream in Tan, we recommend using Eyelift in a Tube in Tan as well! XOXO

                        Answered on 10/27/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi I use celebration foundation in tan so what shade should I use? Thank u! Mitzi
                      Asked on 10/8/2016 by Mit from Arizona, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! Based on your current foundation shade, we recommend using Eyelift in a Tube in the Tan shade! XOXO

                        Answered on 10/12/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product waterproof? Good for oily skin?
                      Asked on 6/29/2016 by Ash from Hilo, HI

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you so much for reaching out! The Bye Bye Under Eye that is on one side of this is waterproof for up to 12 hours! Hello Light Liquid Brightener which is on the other end is considered to be water resistant. IT's great for all skin types however we do suggest following up with a setting powder such as Bye Bye Pores to keep IT in place all day! XOXO

                        Answered on 6/29/2016 by Brand Expert from IT Cosmetics
                    Displaying questions 1-10Previous | Next »

                    Do you have a question about this product?