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It Cosmetics Eyelift In A Tube

It Cosmetics

Eyelift In A Tube

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Item #: 2269893 Size: 0.19 oz

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Why did IT create this product: To create a product that allowed women to bring out their best features with the look of light and lift!

What is it: Eyelift In A Tube is IT Cosmetics Bye Bye Under Eye Concealer & Hello Light Liquid Brightener in one, it's your secret weapon for bright eyes and beautiful skin! It truly provides that amazing "lit-from-within" glow without the use of glitter or shimmer and is sure to be your best kept secret in a tube!

Who is it for: This product is for anyone who wants the look of light and lift. Anyone who wants the look of an eyelift in a tube! Anyone who wants luminous subtle glow that kisses your skin to reveal a more youthful and radiant appearance!

Why is it different: This innovative, full coverage, anti-aging concealer and luminizing Brightener was developed with plastic surgeons to instantly vanish imperfections from view! Eyelift In A Tube is formulated with hydrolyzed collagen, peptides, niacin, anti-oxidants and Drops of Light Technology for an instant flawless, radiant complexion. Key ingredients such as hyaluronic acid, niacin and vitamins C, A, & E mean your skin looks younger instead of older!

Paraben free, cruelty free.

Click here to find your perfect shade!

Apply to clean moisturized skin or over top of foundation. Using the wand, tap a dot of Bye Bye Under Eye Concealer onto skin and gently blend using your finger to erase darkness, imperfections and discoloration from view. For the look of lift and light apply Hello Light Liquid Brightener to the areas of the face you wish to appear lifted, add light or bring forward such as under the eyes, above the cheekbones, the center or your forehead above your brows, or straight down the bridge of your nose.

Beauty tips: For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light Liquid Brightener above and below the brow bone.
Hello Light Liquid Brightener: Water(Aqua), Glycerin, Glycereth-26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Methylisothiazolinone, Vegetable Oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Juice, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil, Perfluorodecalin, Butylene Glycol, Camellia Sinensis (Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Pearl, Maris Sal, N-Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Steareth-20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia chinensis (Jojoba ) Seed Oil, Hydrolyzed silk, Alumina, Triethoxycaprylylsilane May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Bye Bye Under Eye Concealer: Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N-Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Sodium Hyaluronate, Steareth-20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
4.1

(based on 351 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (257)
  • Blends well (235)
  • Covers well (142)
  • Goes on smoothly (123)
  • Good pigmentation (87)

Cons

  • Settles in creases (33)
  • Heavy (19)
  • Doesn't blend well (17)
  • Doesn't cover well (15)
  • Too greasy (15)

Best Uses

  • Under eyes (155)
  • Everyday (95)
  • Discoloration (62)
  • All skin types (61)
  • Blemishes (40)
    • Reviewer Profile:
    • Brand buyer (122), Budget shopper (70), Natural style (67), Classic style (58), Trendy style (9)
    • Skin Tone:
    • Medium (171), Fair (167), Deep (4)

Reviewed by 351 customers

Displaying reviews 1-10

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5.0

Always in my cosmetic bag

By Gigi

from Seattle, WA

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Smooth

Cons

    Best Uses

    • All Skin Types

    Comments about It Cosmetics Eyelift In A Tube:

    Love that it has two colors. I use the lighter one under my eyes and the darker one to conceal blemishes.

    • Skin Tone:
    • Fair
     
    5.0

    Love it

    By Michelle

    from Winston Salem, nc

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Lightweight
    • Long Lasting
    • Smooth

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Eyelift In A Tube:

      Love it

      • Skin Tone:
      • Fair
       
      4.0

      I love it!!

      By MoGo

      from Chicago, IL

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Natural Looking
      • Smooth

      Cons

      • Heavy
      • Must use pressing powder after application

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out

      Comments about It Cosmetics Eyelift In A Tube:

      I love the coverage but it is a bit heavy and you must apply a pressing powder or a powder to the area so that it doesn't come off if you touch the area w your finger or anything else.

      • Skin Tone:
      • Fair

      (1 of 1 customers found this review helpful)

       
      5.0

      LOVE this product!

      By Joy

      from Orlando, FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • great for mature sensitive skin
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Noncomedogenic
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out
        • Sensitive Skin
        • Travel

        Comments about It Cosmetics Eyelift In A Tube:

        Highlighters i have tried accented under eye crepe skin, this does NOT..the concealer end goes on smooth using only minute amount. the highlighter goes on easy and there is noticeable brightening of my face from just 2 dots on upper cheekbone and brow line! Seems like there is not very much in tubes so will take note of how long it lasts. I love it so will use every day.

        • Skin Tone:
        • Fair
         
        2.0

        Not what was promised

        By LolaMia

        from Glendale Az

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Lightweight

        Cons

        • Doesn't Stay On
        • Ineffective
        • Poor Coverage

        Best Uses

          Comments about It Cosmetics Eyelift In A Tube:

          Very watery and far too light. Does not cover or stay put.

          • Skin Tone:
          • Medium
           
          5.0

          New Favorite Concealer

          By Set In Stone

          from Columbia, MO

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Going Out
            • Travel

            Comments about It Cosmetics Eyelift In A Tube:

            I use this product every day, whether I'm wearing natural makeup for work or heavier makeup when I go out on the town, and everything in between. I have always had dark circles under my eyes, and the Bye Bye Under Eye end of the concealer does a wonderful job of, as you can guess, concealing! Finding something that fully conceals the blueish purple tones has been a long process for me, but IT Cosmetics nails it with this lightweight, creamy concealer that smooths my skin and doesn't crease all day! Plus, to make this an even more spectacular product, you flip the tube over and on the other side is the Hello Light Brightener, making me look like I've been getting my full 8 hours of sleep every night. A little goes a long way with these products, so I know this will last a while too!

            • Skin Tone:
            • Fair
             
            5.0

            Quality

            By Lu

            from Colorado

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Lightweight
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Sensitive Skin

              Comments about It Cosmetics Eyelift In A Tube:

              I use to like It products but this is my favorite

              • Skin Tone:
              • Medium
               
              5.0

              I am an addict!

              By deblynsul

              from Broomall, PA

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Noncomedogenic
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Sensitive Skin

                Comments about It Cosmetics Eyelift In A Tube:

                At 60 years old, it is hard to find an under eye cover that doesn't emphasize lines and wrinkles. This product is amazing. It gives a very natural look that brightens and truly gives a younger look to my eyes.

                • Skin Tone:
                • Medium
                 
                5.0

                Great product!

                By E

                from Dothan Al

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday

                  Comments about It Cosmetics Eyelift In A Tube:

                  Blends well. Last long

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Covers without being drying

                  By Anninca

                  from San Diego, CA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Take-off
                  • Good Pigmentation
                  • Lightweight
                  • Long Lasting
                  • Smooth

                  Cons

                    Best Uses

                    • Going Out
                    • Sensitive Skin
                    • Travel

                    Comments about It Cosmetics Eyelift In A Tube:

                    A little goes a long way. Couple of dots under each eye and then pat it across. The color is just enough lighter than my skin that it hides the dark circles but doesn't look like clown make-up. I like it a lot.

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    21 Questions | 21 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is this product waterproof? Good for oily skin?
                      Asked on 6/29/2016 by Ash from Hilo, HI

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you so much for reaching out! The Bye Bye Under Eye that is on one side of this is waterproof for up to 12 hours! Hello Light Liquid Brightener which is on the other end is considered to be water resistant. IT's great for all skin types however we do suggest following up with a setting powder such as Bye Bye Pores to keep IT in place all day! XOXO

                        Answered on 6/29/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi. I'm using Peter Thomas Roth CC cream in medium to tan. What is the best color to match my skin tone?
                      Asked on 5/1/2016 by KittyKat from Cupertino,CA

                      1 answer

                      • Brand Expert

                        A:

                        We are so happy to hear that you are interested in our Eye Lift in a Tube, we would go with the Neutral Medium!
                        XOXO

                        Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product gluten free?
                      Asked on 11/29/2015 by Katie

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We are happy to let you know that all of our Heavenly Luxe brushes, Vitality Lip Flush Lipstick and Gloss, Vitality Lip Butter Lipstick and Gloss, CC lip Serum and Lip Liners do not contain wheat or grain ingredients. Please know that at the present time we do not specifically test our products for gluten content, and our manufacturers do create products in their facility that contain gluten. If you have allergies or sensitivities to Gluten, we recommend contacting your physician before using any new products about which you have health related questions. Please know that all our products undergo rigorous testing and quality assurance before they reach the consumer following strict U.S. FDA Cosmetics Regulations and all ingredients can be found on our website.
                        XOXO

                        Answered on 11/30/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      How do I stop this product from creasing under the eye?
                      Asked on 9/30/2015 by Jordan from Winter Park, FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for using our Eye Lift in a Tube. We are so sorry to hear that it is creasing. We can recommend using less of the product and also use a primer and eye cream in order to help prep the skin.
                        XOXO

                        Answered on 10/2/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I purchased the compact hello light it has a light sheer highlight feel to it in a silver compact. It is way to sheet for me and it just unfortunately was a waste with my skin tone. Is that going to be the same highlight in this tube? I love the under eye cream. I got a sample and it was exactly what I have been looking for. Should I stick with a full size of that or for the brightening eye effect with contouring should I go with this because it is different than the compact? Also I need a full coverage face foundation/cream or powder. I usually dermablemd for scars. Does IT HAVE COMPARABLE??
                      Asked on 9/22/2015 by Islandeyes00769 from Charleston, SC

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in so many products. If you get the eye lift in a tube, the liquid brightener on the other end is shaded to match the concealer so this will likely work better for you then the Hello Light Creme you are using.

                        As far as foundations, we would recommend the CC Cream as this is a full coverage foundation that typically covers all scars and colors.

                        We hope this is helpful.

                        XOXO

                        Answered on 9/28/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      How exactly do I use these two products in one????
                      Asked on 9/15/2015 by suzie from virginia beach va

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our Eye Lift in a Tube. We are more than happy to assist you with this today. You would use the concealer end like you would any concealer and dot the product in the areas that you need it most and then blend with a brush or your finger.

                        For the Brightener side, you would do the same just applying in the areas that you would like to appear lifted and brightened like the eyes, brows, nose and cupids bow. It also looks great on the top of the cheek bones.

                        We hope this is helpful.

                        XOXO

                        Answered on 9/29/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I wear medium in celebration foundation what color would you recommend for this concealer/brightener?
                      Asked on 9/14/2015 by A-town from Louisiana

                      1 answer

                      • Brand Expert

                        A:

                        Hi!

                        Thank you so much for your question, we would love to help you out!
                        We recommend the light/medium shade in our Eyelift in a Tube as it
                        is recommended that your concealer is actually a little bit lighter than
                        your actual foundation!

                        Hope that helps!
                        XOXO

                        Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi, my skin tone is medium with olive undertone, I don't see medium only light-medium so Im afraid is too light for me and then tan Im afraid is too dark lol, is hard to see the real shades online, so wich one would you recommend me ? I tried bye bye undereye concealer in light but the one is in a tube, I returned it because was way too light for me then I didn't try it again but now I would like to give this brand a second chance
                      Thank you
                      Asked on 9/13/2015 by Anna from Chicago

                      1 answer

                      • Brand Expert

                        A:

                        Hi there!

                        Thanks so much for your question, we would love to help you out!
                        Since you did try the light shade and it didn't work out, we actually
                        suggest going with the tan shade here! With your olive undertone
                        it sounds like it will match well!!

                        Hope that helps!
                        XOXO

                        Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Can I use this as a highlighter, drawing a "V" under the eye, filling it in, and blending it outward? I also use the bye-bye under eye, so do I need this as well? P.S. I switched to IT cosmetics approximately six months ago and will never go back to Bare Minerals...
                      Asked on 9/11/2015 by Sheri

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question and for becoming an IT Girl!! You can absolutely use this to draw the V under your eyes and blend outward.

                        The concealer in this is the bye bye under eye concealer so there is not a need to purchase both!

                        XOXO

                        Answered on 9/14/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the size, in ounces, of the Eyelift In A Tube?
                      Asked on 9/10/2015 by KitKat

                      1 answer

                      • Staff Expert

                        A:

                        0.19 oz.

                        Answered on 9/11/2015 by Staff Expert from ULTA Beauty
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