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It Cosmetics Eyelift In A Tube

It Cosmetics

Eyelift In A Tube

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Item #: 2269893 Size: 0.19 oz

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Why did IT create this product: To create a product that allowed women to bring out their best features with the look of light and lift!

What is it: Eyelift In A Tube is IT Cosmetics Bye Bye Under Eye Concealer & Hello Light Liquid Brightener in one, it's your secret weapon for bright eyes and beautiful skin! It truly provides that amazing "lit-from-within" glow without the use of glitter or shimmer and is sure to be your best kept secret in a tube!

Who is it for: This product is for anyone who wants the look of light and lift. Anyone who wants the look of an eyelift in a tube! Anyone who wants luminous subtle glow that kisses your skin to reveal a more youthful and radiant appearance!

Why is it different: This innovative, full coverage, anti-aging concealer and luminizing Brightener was developed with plastic surgeons to instantly vanish imperfections from view! Eyelift In A Tube is formulated with hydrolyzed collagen, peptides, niacin, anti-oxidants and Drops of Light Technology for an instant flawless, radiant complexion. Key ingredients such as hyaluronic acid, niacin and vitamins C, A, & E mean your skin looks younger instead of older!

Paraben free, cruelty free.

Click here to find your perfect shade!

Apply to clean moisturized skin or over top of foundation. Using the wand, tap a dot of Bye Bye Under Eye Concealer onto skin and gently blend using your finger to erase darkness, imperfections and discoloration from view. For the look of lift and light apply Hello Light Liquid Brightener to the areas of the face you wish to appear lifted, add light or bring forward such as under the eyes, above the cheekbones, the center or your forehead above your brows, or straight down the bridge of your nose.

Beauty tips: For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light Liquid Brightener above and below the brow bone.
Hello Light Liquid Brightener: Water(Aqua), Glycerin, Glycereth-26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Methylisothiazolinone, Vegetable Oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Juice, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil, Perfluorodecalin, Butylene Glycol, Camellia Sinensis (Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Pearl, Maris Sal, N-Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Steareth-20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia chinensis (Jojoba ) Seed Oil, Hydrolyzed silk, Alumina, Triethoxycaprylylsilane May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Bye Bye Under Eye Concealer: Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N-Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Sodium Hyaluronate, Steareth-20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
4.1

(based on 376 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (277)
  • Blends well (252)
  • Covers well (142)
  • Goes on smoothly (123)
  • Long lasting (103)

Cons

  • Settles in creases (33)
  • Heavy (21)
  • Doesn't blend well (17)
  • Doesn't cover well (15)
  • Too greasy (15)

Best Uses

  • Under eyes (155)
  • Everyday (113)
  • All skin types (70)
  • Discoloration (62)
  • Going out (45)
    • Reviewer Profile:
    • Brand buyer (122), Natural style (79), Budget shopper (70), Classic style (66), Trendy style (12)
    • Skin Tone:
    • Medium (187), Fair (175), Deep (4)

Reviewed by 376 customers

Displaying reviews 1-10

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5.0

This is my 2nd tube

By Es

from NJ

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Long Lasting
  • Smooth

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Eyelift In A Tube:

    Great coverage and blends well, I look well rested and bright eyed after applying. Love this stuff.

    • Skin Tone:
    • Medium
     
    4.0

    So far, I would recommend this product.

    By Pat

    from Pasadena, TX.

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting
    • Natural Looking

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Eyelift In A Tube:

      ONLY used this product twice and loved it. A tad thick BUT when you apply it, it feels natural.

      • Skin Tone:
      • Medium
       
      5.0

      Definitely buy again

      By Bahamamama

      from Lakeep wylie, SC

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

      • Harder to remove

      Best Uses

      • Dry skin
      • Everyday
      • Going Out
      • Sensitive Skin
      • Travel

      Comments about It Cosmetics Eyelift In A Tube:

      Goes on easy. Use very small amount. Brush in not rub. Did not find it thick as reported by others

      • Skin Tone:
      • Fair
       
      4.0

      Fab concealer

      By ClevahGuhl

      from Pa

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • Everyday
        • Sensitive Skin
        • Travel

        Comments about It Cosmetics Eyelift In A Tube:

        Don't need much for great coverage. Blends well.

        • Skin Tone:
        • Fair
         
        5.0

        I love it! great product

        By Atousa

        from Laguna Hills

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Eyelift In A Tube:

          Great product, it looks good all day!

          • Skin Tone:
          • Medium
           
          4.0

          Love this product!

          By Just Me Laurie B

          from Houston

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • All Skin Types

            Comments about It Cosmetics Eyelift In A Tube:

            I love this product! I use the concealer to conceal a few dark spots on the face and the brightener to conceal and brighten under eyes. The concealer has great coverage and a little goes a LONG way. The same can be said for the brightener. This one's a keeper!

            • Skin Tone:
            • Fair
             
            5.0

            One more fantastic product from IT Cosmetics!

            By Wendy

            from Oklahoma

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Long Lasting
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Travel

              Comments about It Cosmetics Eyelift In A Tube:

              Works best when blended with concealer brush.

              • Skin Tone:
              • Medium
               
              2.0

              Too thick

              By BB

              from Stroudsburg pa

              About Me Natural Style

              Verified Buyer

              Pros

                Cons

                • Heavy

                Best Uses

                  Comments about It Cosmetics Eyelift In A Tube:

                  Too thick; magnifies wrinkles

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Love this! It cosmetics last all day!

                  By JJ

                  from Tucson

                  Verified Buyer

                  Pros

                  • Easy To Apply

                  Cons

                    Best Uses

                    • All Skin Types

                    Comments about It Cosmetics Eyelift In A Tube:

                    Great coverage!

                    • Skin Tone:
                    • Fair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Love this product, the brightness covers eyeshadow smudges

                    By 

                    from Breaux bridge,La

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Good Pigmentation
                    • Lightweight
                    • Long Lasting
                    • Natural Looking
                    • Noncomedogenic
                    • Smooth

                    Cons

                      Best Uses

                      • Everyday
                      • Sensitive Skin

                      Comments about It Cosmetics Eyelift In A Tube:

                      This product was the first I tried in your line. It covers dark circles the best.

                      • Skin Tone:
                      • Fair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      21 Questions | 21 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is this product waterproof? Good for oily skin?
                        Asked on 6/29/2016 by Ash from Hilo, HI

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you so much for reaching out! The Bye Bye Under Eye that is on one side of this is waterproof for up to 12 hours! Hello Light Liquid Brightener which is on the other end is considered to be water resistant. IT's great for all skin types however we do suggest following up with a setting powder such as Bye Bye Pores to keep IT in place all day! XOXO

                          Answered on 6/29/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi. I'm using Peter Thomas Roth CC cream in medium to tan. What is the best color to match my skin tone?
                        Asked on 5/1/2016 by KittyKat from Cupertino,CA

                        1 answer

                        • Brand Expert

                          A:

                          We are so happy to hear that you are interested in our Eye Lift in a Tube, we would go with the Neutral Medium!
                          XOXO

                          Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this product gluten free?
                        Asked on 11/29/2015 by Katie

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          We are happy to let you know that all of our Heavenly Luxe brushes, Vitality Lip Flush Lipstick and Gloss, Vitality Lip Butter Lipstick and Gloss, CC lip Serum and Lip Liners do not contain wheat or grain ingredients. Please know that at the present time we do not specifically test our products for gluten content, and our manufacturers do create products in their facility that contain gluten. If you have allergies or sensitivities to Gluten, we recommend contacting your physician before using any new products about which you have health related questions. Please know that all our products undergo rigorous testing and quality assurance before they reach the consumer following strict U.S. FDA Cosmetics Regulations and all ingredients can be found on our website.
                          XOXO

                          Answered on 11/30/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        How do I stop this product from creasing under the eye?
                        Asked on 9/30/2015 by Jordan from Winter Park, FL

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for using our Eye Lift in a Tube. We are so sorry to hear that it is creasing. We can recommend using less of the product and also use a primer and eye cream in order to help prep the skin.
                          XOXO

                          Answered on 10/2/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I purchased the compact hello light it has a light sheer highlight feel to it in a silver compact. It is way to sheet for me and it just unfortunately was a waste with my skin tone. Is that going to be the same highlight in this tube? I love the under eye cream. I got a sample and it was exactly what I have been looking for. Should I stick with a full size of that or for the brightening eye effect with contouring should I go with this because it is different than the compact? Also I need a full coverage face foundation/cream or powder. I usually dermablemd for scars. Does IT HAVE COMPARABLE??
                        Asked on 9/22/2015 by Islandeyes00769 from Charleston, SC

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for your interest in so many products. If you get the eye lift in a tube, the liquid brightener on the other end is shaded to match the concealer so this will likely work better for you then the Hello Light Creme you are using.

                          As far as foundations, we would recommend the CC Cream as this is a full coverage foundation that typically covers all scars and colors.

                          We hope this is helpful.

                          XOXO

                          Answered on 9/28/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        How exactly do I use these two products in one????
                        Asked on 9/15/2015 by suzie from virginia beach va

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for your interest in our Eye Lift in a Tube. We are more than happy to assist you with this today. You would use the concealer end like you would any concealer and dot the product in the areas that you need it most and then blend with a brush or your finger.

                          For the Brightener side, you would do the same just applying in the areas that you would like to appear lifted and brightened like the eyes, brows, nose and cupids bow. It also looks great on the top of the cheek bones.

                          We hope this is helpful.

                          XOXO

                          Answered on 9/29/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I wear medium in celebration foundation what color would you recommend for this concealer/brightener?
                        Asked on 9/14/2015 by A-town from Louisiana

                        1 answer

                        • Brand Expert

                          A:

                          Hi!

                          Thank you so much for your question, we would love to help you out!
                          We recommend the light/medium shade in our Eyelift in a Tube as it
                          is recommended that your concealer is actually a little bit lighter than
                          your actual foundation!

                          Hope that helps!
                          XOXO

                          Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi, my skin tone is medium with olive undertone, I don't see medium only light-medium so Im afraid is too light for me and then tan Im afraid is too dark lol, is hard to see the real shades online, so wich one would you recommend me ? I tried bye bye undereye concealer in light but the one is in a tube, I returned it because was way too light for me then I didn't try it again but now I would like to give this brand a second chance
                        Thank you
                        Asked on 9/13/2015 by Anna from Chicago

                        1 answer

                        • Brand Expert

                          A:

                          Hi there!

                          Thanks so much for your question, we would love to help you out!
                          Since you did try the light shade and it didn't work out, we actually
                          suggest going with the tan shade here! With your olive undertone
                          it sounds like it will match well!!

                          Hope that helps!
                          XOXO

                          Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Can I use this as a highlighter, drawing a "V" under the eye, filling it in, and blending it outward? I also use the bye-bye under eye, so do I need this as well? P.S. I switched to IT cosmetics approximately six months ago and will never go back to Bare Minerals...
                        Asked on 9/11/2015 by Sheri

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you for your question and for becoming an IT Girl!! You can absolutely use this to draw the V under your eyes and blend outward.

                          The concealer in this is the bye bye under eye concealer so there is not a need to purchase both!

                          XOXO

                          Answered on 9/14/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        What is the size, in ounces, of the Eyelift In A Tube?
                        Asked on 9/10/2015 by KitKat

                        1 answer

                        • Staff Expert

                          A:

                          0.19 oz.

                          Answered on 9/11/2015 by Staff Expert from ULTA Beauty
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