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It Cosmetics Eyelift In A Tube

It Cosmetics

Eyelift In A Tube

Fair

Item #: 2269893 Size: 0.19 oz

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FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase

Why did IT create this product: To create a product that allowed women to bring out their best features with the look of light and lift!

What is it: Eyelift In A Tube is IT Cosmetics Bye Bye Under Eye Concealer & Hello Light Liquid Brightener in one, it's your secret weapon for bright eyes and beautiful skin! It truly provides that amazing "lit-from-within" glow without the use of glitter or shimmer and is sure to be your best kept secret in a tube!

Who is it for: This product is for anyone who wants the look of light and lift. Anyone who wants the look of an eyelift in a tube! Anyone who wants luminous subtle glow that kisses your skin to reveal a more youthful and radiant appearance!

Why is it different: This innovative, full coverage, anti-aging concealer and luminizing Brightener was developed with plastic surgeons to instantly vanish imperfections from view! Eyelift In A Tube is formulated with hydrolyzed collagen, peptides, niacin, anti-oxidants and Drops of Light Technology for an instant flawless, radiant complexion. Key ingredients such as hyaluronic acid, niacin and vitamins C, A, & E mean your skin looks younger instead of older!

Paraben free, cruelty free.

Click here to find your perfect shade!

Apply to clean moisturized skin or over top of foundation. Using the wand, tap a dot of Bye Bye Under Eye Concealer onto skin and gently blend using your finger to erase darkness, imperfections and discoloration from view. For the look of lift and light apply Hello Light Liquid Brightener to the areas of the face you wish to appear lifted, add light or bring forward such as under the eyes, above the cheekbones, the center or your forehead above your brows, or straight down the bridge of your nose.

Beauty tips: For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light Liquid Brightener above and below the brow bone.
Brightener: Aqua (Water, Eau), Glycerin, Glycereth - 26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG - 9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30 - 45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG - 10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Vegetable Oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil, Perfluorodecalin, Butylene Glycol, Camellia Sinensis (Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Pearl, Maris Sal, N - Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Retinyl Palmitate, Steareth - 20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Silk, Alumina, Triethoxycaprylylsilane. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Concealer: Caprylic / Capric Triglyceride, Bis-Diglyceryl Polyacyladipate - 2, VP / Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua (Water, Eau), Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N - Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Retinyl Palmitate, Sodium Hyaluronate, Steareth - 20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
4.1

(based on 497 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (378)
  • Blends well (340)
  • Long lasting (181)
  • Good pigmentation (174)
  • Smooth (168)

Cons

  • Heavy (35)
  • Settles in creases (33)
  • Difficult to apply (20)
  • Doesn't work (18)
  • Doesn't blend well (17)

Best Uses

  • Everyday (199)
  • Under eyes (155)
  • All skin types (125)
  • Going out (76)
  • Discoloration (62)
    • Reviewer Profile:
    • Natural style (136), Brand buyer (122), Classic style (108), Budget shopper (70), Trendy style (22)

Reviewed by 497 customers

Displaying reviews 1-10

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3.0

Not as great as I thought it would be .

By Jeanie

from Panama City , Florida

About Me Classic Style

Verified Buyer

Pros

  • Easy To Take-off
  • Noncomedogenic
  • Smooth

Cons

  • Difficult to Apply
  • Doesn't Stay On
  • Heavy

Best Uses

  • All Skin Types

Comments about It Cosmetics Eyelift In A Tube:

I prefer the Bare Minerals brand over this one . There's is one easy step ...this one is two and is heavy and difficult to apply .

 
5.0

I love this product! Easy to use and covers undereye great!

By Ageless

from Norristown, PA

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Eyelift In A Tube:

    Use it everyday.

     
    5.0

    Love "IT". Best smooth coverage ever!

    By Elle

    from California

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin
      • Travel

      Comments about It Cosmetics Eyelift In A Tube:

      Absolutely love the smooth coverage

       
      5.0

      Love

      By X-rays u

      from Clay Alabama

      About Me Classic Style

      Verified Reviewer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out
        • Travel

        Comments about It Cosmetics Eyelift In A Tube:

        I've tried so many expensive concealors and all looked so bad and dry, creasing under my 50 year old eyes! Was too scared to put on enough to cover my circles b/c it made me look even worse. Got this and no creasing at all or dryness! It's beautiful. I also bought the smash box under eye primer, wonderful!!!

         
        1.0

        I did not like the product

        By Mari

        from Miami, fl

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Causes Breakouts
          • Ineffective
          • Poor Coverage

          Best Uses

          • Everyday

          Comments about It Cosmetics Eyelift In A Tube:

          This product was too expensive and it didn't cover my dark circle under eyes as I expected. I use a product by Elf that is a lot cheaper and cover it perfect.

          (1 of 2 customers found this review helpful)

           
          5.0

          Love

          By T

          from Yeah

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Long Lasting
          • Natural Looking

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Eyelift In A Tube:

            Love this product. Awesome concealer and the illuminator is just beautiful when applied as highlight over my foundation.

            (1 of 1 customers found this review helpful)

             
            5.0

            Wonderful coverage of my sun spots

            By Rhonda White

            from Paris, AR

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

                Comments about It Cosmetics Eyelift In A Tube:

                Covered my sunspots on my cheeks and dark spots under the eye great!

                (1 of 1 customers found this review helpful)

                 
                2.0

                Too Dry for My Dry Skin

                By Shannon

                from Vancouver, Canada

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                  • Doesn't Stay On
                  • Dry formula
                  • Ineffective

                  Best Uses

                    Comments about It Cosmetics Eyelift In A Tube:

                    Thick, so don't need a lot of product. But didn't cover my dark circles, which are not very dark at all...just minor shadows. Dry and settles into my dry skin.

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    Wanted to love it

                    By Kellymomof3

                    from St. Clair, MI

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply

                    Cons

                    • Heavy
                    • Poor Coverage
                    • Sticky

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Eyelift In A Tube:

                    The concealer side is very sticky feeling. The highlight side is much lighter and smooth.

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Perfect!

                    By Jeanne

                    from GA

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Skin
                      • Travel

                      Comments about It Cosmetics Eyelift In A Tube:

                      Great coverage for my underwear area. Stays until I remove it.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      29 Questions | 29 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        This is one of my favorite IT products! I just wish this contained more Hello Light. Does IT Cosmetics sell the Hello Light Liquid Brightener on it's own? If not, what IT product is comparable to this?
                        Asked on 4/2/2017 by NCSpaGirl from Raleigh, NC

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! At this time Hello Light Brightener is exclusive to Eyelift in a Tube and is not available on it's own. We will absolutely pass along your suggestion for IT! We do not have a comparable product sold on it's own at this time. We hope to make IT happen in the future! XOXO

                          Answered on 4/3/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Is the concealer in fair the same color as light in the full size bye bye undereye?
                        Asked on 3/19/2017 by Cheri from PA

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! Eyelift in a Tube in the Fair shade is the same Bye Bye Under Eye shade as the full size Bye Bye Under Eye in Light. We hope this information is helpful! XOXO

                          Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Does it cover under eye bags and crow's feet
                        Asked on 1/9/2017 by Rhonda from Dora,alabama

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT Cosmetics! Eyelift in a Tube is a high coverage and brightening concealer. IT will cover dark circles and neutralize discoloration around the eyes! However, it does not take away texture or reduce the appearance of under eye puffiness or bags. For those concerns, we suggest using an eye cream! XOXO

                          Answered on 1/11/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        This one is for an IT Pro: Redness and Under Eye Dilemma- HELP!
                        I have only enough money to buy one more IT product (I love them SO much) and I'm torn between this and Bye Bye Redness. My nose is always bright pink and is the first thing to come busting through my makeup. And if i am able to cover my Rudolph nose, I have to use way too much makeup to do so (which I hate). I wear very little makeup daily because too much makeup makes me look old so I need something to cover my red nose, chin, and blemishes without having to apply a lot of product. However, I also need a great under eye concealer, too. SO, my questions (finally)...
                        Will Eyelift in a Tube be able to take care of my under eyes AND my red nose/blemishes? Or is it only for under eye usage? If i can use it for my red skin, will a stay on all day? Or should I just get Bye Bye Redness (or some other IT product) and double that for under eye duty? Help!
                        Asked on 11/29/2016 by Rudolph the Red Nose Broke Girl from El Paso, TX

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, we're happy to help with IT! If you had to choose between Bye Bye Redness and Eyelift in a Tube, we recommend using Eyelift in A Tube. IT contains Bye Bye Under Eye on one end which is highly concentrated to cover just about anything! A little goes a very long way, so you will only need a dot to get the coverage you are looking for. IT is definitely a multipurpose product, as is Bye Bye Redness- however IT is whichever you prefer! We recommend trying both out in person at Ulta so you can see which product works best for both of your concerns. We hope IT helps! XOXO

                          Answered on 12/1/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I have light neutral skin and want to brighten my undereyes. Which color of this concealer should I choose?
                        Asked on 11/27/2016 by SamSauce from NYC

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks so much for reaching out! Based on your description we think IT would be perfect to go with the light/medium shade. Hope this helps! XOXO

                          Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        What color should I get in the eyelift? My foundation is Tan��TU
                        Asked on 10/26/2016 by Nancy from Ontario ny

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Based on your current foundation shade, we recommend using Eyelift in a Tube in Tan as well! XOXO

                          Answered on 10/27/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        My foundation is the cc in tan what colt should I get in the eye lift?
                        Asked on 10/26/2016 by Nancy from Ontario ny

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, we're happy to assist you with your shade selection! Since you are currently using CC+ Cream in Tan, we recommend using Eyelift in a Tube in Tan as well! XOXO

                          Answered on 10/27/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi I use celebration foundation in tan so what shade should I use? Thank u! Mitzi
                        Asked on 10/8/2016 by Mit from Arizona, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT! Based on your current foundation shade, we recommend using Eyelift in a Tube in the Tan shade! XOXO

                          Answered on 10/12/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this product waterproof? Good for oily skin?
                        Asked on 6/29/2016 by Ash from Hilo, HI

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you so much for reaching out! The Bye Bye Under Eye that is on one side of this is waterproof for up to 12 hours! Hello Light Liquid Brightener which is on the other end is considered to be water resistant. IT's great for all skin types however we do suggest following up with a setting powder such as Bye Bye Pores to keep IT in place all day! XOXO

                          Answered on 6/29/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi. I'm using Peter Thomas Roth CC cream in medium to tan. What is the best color to match my skin tone?
                        Asked on 5/1/2016 by KittyKat from Cupertino,CA

                        1 answer

                        • Brand Expert

                          A:

                          We are so happy to hear that you are interested in our Eye Lift in a Tube, we would go with the Neutral Medium!
                          XOXO

                          Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                      Displaying questions 1-10Previous | Next »

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