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It Cosmetics Eyelift In A Tube

It Cosmetics

Eyelift In A Tube

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Item #: 2269893 Size: 0.19 oz

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Why did IT create this product: To create a product that allowed women to bring out their best features with the look of light and lift!

What is it: Eyelift In A Tube is IT Cosmetics Bye Bye Under Eye Concealer & Hello Light Liquid Brightener in one, it's your secret weapon for bright eyes and beautiful skin! It truly provides that amazing "lit-from-within" glow without the use of glitter or shimmer and is sure to be your best kept secret in a tube!

Who is it for: This product is for anyone who wants the look of light and lift. Anyone who wants the look of an eyelift in a tube! Anyone who wants luminous subtle glow that kisses your skin to reveal a more youthful and radiant appearance!

Why is it different: This innovative, full coverage, anti-aging concealer and luminizing Brightener was developed with plastic surgeons to instantly vanish imperfections from view! Eyelift In A Tube is formulated with hydrolyzed collagen, peptides, niacin, anti-oxidants and Drops of Light Technology for an instant flawless, radiant complexion. Key ingredients such as hyaluronic acid, niacin and vitamins C, A, & E mean your skin looks younger instead of older!

Paraben free, cruelty free.

Click here to find your perfect shade!

Apply to clean moisturized skin or over top of foundation. Using the wand, tap a dot of Bye Bye Under Eye Concealer onto skin and gently blend using your finger to erase darkness, imperfections and discoloration from view. For the look of lift and light apply Hello Light Liquid Brightener to the areas of the face you wish to appear lifted, add light or bring forward such as under the eyes, above the cheekbones, the center or your forehead above your brows, or straight down the bridge of your nose.

Beauty tips: For the look of an instant eye lift this is all you will ever need! Apply a small amount of Bye Bye Under Eye Concealer from one side of the tube to the under eye area. Using the Heavenly Luxe Dual Airbrush Concealer Brush or your finger, gently blend away darkness, imperfections and discoloration. Then, using the other side of the tube apply Hello Light Liquid Brightener above and below the brow bone.
Hello Light Liquid Brightener: Water(Aqua), Glycerin, Glycereth-26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Methylisothiazolinone, Vegetable Oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Juice, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil, Perfluorodecalin, Butylene Glycol, Camellia Sinensis (Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Pearl, Maris Sal, N-Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Steareth-20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia chinensis (Jojoba ) Seed Oil, Hydrolyzed silk, Alumina, Triethoxycaprylylsilane May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Bye Bye Under Eye Concealer: Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N-Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Sodium Hyaluronate, Steareth-20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsEyelift In A Tube
 
4.1

(based on 396 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (296)
  • Blends well (270)
  • Covers well (142)
  • Goes on smoothly (123)
  • Long lasting (120)

Cons

  • Settles in creases (33)
  • Heavy (22)
  • Doesn't blend well (17)
  • Doesn't cover well (15)
  • Too greasy (15)

Best Uses

  • Under eyes (155)
  • Everyday (131)
  • All skin types (78)
  • Discoloration (62)
  • Going out (54)
    • Reviewer Profile:
    • Brand buyer (122), Natural style (89), Classic style (71), Budget shopper (70), Trendy style (16)

Reviewed by 396 customers

Displaying reviews 1-10

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5.0

One of my favorites!

By Sam

from New jersey

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Pigmentation
  • Hides blemishes
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

  • Oily at times

Best Uses

  • Everyday
  • Sensitive Skin

Comments about It Cosmetics Eyelift In A Tube:

My dark circles are so bad! This product really helps especially with my sensitive skin under my eyes.

(1 of 1 customers found this review helpful)

 
3.0

Best So Far

By PG

from LA

Comments about It Cosmetics Eyelift In A Tube:

This is the best concealer I have found so far to hide my dark circles. The brightener is a great bonus. My only problem is that it creases in a few hours even if I use primer and set with under eye powder. I have a few pretty significant lines under my eyes so maybe I just need to accept this is the best that's out there but it's still worth the money as you only need a small amount. I am a darker skinned woman and often find it hard to find concealers dark enough not only for my tone but to hide my even darker circles. the deep shade is perfect with a slight orange/red undertone.

 
5.0

This product is a game changer!

By Jenny

from Texas

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Going Out
    • Sensitive Skin
    • Travel

    Comments about It Cosmetics Eyelift In A Tube:

    I love how naturally fresh and uplifted I looked.

     
    4.0

    I I would buy this product again!

    By All things family

    from WA

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Smooth

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Eyelift In A Tube:

      brightens the area under my eyes

      (3 of 3 customers found this review helpful)

       
      5.0

      I will use this product forever!

      By BP

      from Pittsburgh, PA

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out

        Comments about It Cosmetics Eyelift In A Tube:

        I use it for highlighting and concealing and it does wonders

        (1 of 1 customers found this review helpful)

         
        4.0

        Yes I do like the product . I would buy it again .

        By Jodi

        from Omaha Ne

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Noncomedogenic
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Eyelift In A Tube:

          I would continue to buy this product !

          (2 of 2 customers found this review helpful)

           
          5.0

          Great Stuff!!

          By LorenBrooke

          from Jackson. Tennessee

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Going Out

            Comments about It Cosmetics Eyelift In A Tube:

            I really like this product. I was looking for something to cover the darkness of my eyelids and under eye. This covers and looks like I have flawless skin.

            (4 of 4 customers found this review helpful)

             
            5.0

            My favorite concealer; highlighter is a bonus.

            By Pat, who is getting older...

            from Scottsdale

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Noncomedogenic
            • Smooth

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Eyelift In A Tube:

              I have tried many different concealers. I have tried many different eye creams. Now I am simplifying: no more eye cream, just CeraVe moisturizer and It Cosmetics Eyelift in a Tube.

              (1 of 1 customers found this review helpful)

               
              5.0

              Love it!

              By Alana

              from Colorado Springs

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Smooth

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Eyelift In A Tube:

                Hides dark circles

                (1 of 1 customers found this review helpful)

                 
                5.0

                Excellent product

                By GG

                from Cape Coral, FL

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Lightweight
                • Long Lasting
                • Natural Looking
                • Noncomedogenic

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Eyelift In A Tube:

                  Effective, yet natural looking coverage.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  26 Questions | 26 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    This one is for an IT Pro: Redness and Under Eye Dilemma- HELP!
                    I have only enough money to buy one more IT product (I love them SO much) and I'm torn between this and Bye Bye Redness. My nose is always bright pink and is the first thing to come busting through my makeup. And if i am able to cover my Rudolph nose, I have to use way too much makeup to do so (which I hate). I wear very little makeup daily because too much makeup makes me look old so I need something to cover my red nose, chin, and blemishes without having to apply a lot of product. However, I also need a great under eye concealer, too. SO, my questions (finally)...
                    Will Eyelift in a Tube be able to take care of my under eyes AND my red nose/blemishes? Or is it only for under eye usage? If i can use it for my red skin, will a stay on all day? Or should I just get Bye Bye Redness (or some other IT product) and double that for under eye duty? Help!
                    Asked on 11/29/2016 by Rudolph the Red Nose Broke Girl from El Paso, TX

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to help with IT! If you had to choose between Bye Bye Redness and Eyelift in a Tube, we recommend using Eyelift in A Tube. IT contains Bye Bye Under Eye on one end which is highly concentrated to cover just about anything! A little goes a very long way, so you will only need a dot to get the coverage you are looking for. IT is definitely a multipurpose product, as is Bye Bye Redness- however IT is whichever you prefer! We recommend trying both out in person at Ulta so you can see which product works best for both of your concerns. We hope IT helps! XOXO

                      Answered on 12/1/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have light neutral skin and want to brighten my undereyes. Which color of this concealer should I choose?
                    Asked on 11/27/2016 by SamSauce from NYC

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks so much for reaching out! Based on your description we think IT would be perfect to go with the light/medium shade. Hope this helps! XOXO

                      Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    What color should I get in the eyelift? My foundation is Tan��TU
                    Asked on 10/26/2016 by Nancy from Ontario ny

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Based on your current foundation shade, we recommend using Eyelift in a Tube in Tan as well! XOXO

                      Answered on 10/27/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    My foundation is the cc in tan what colt should I get in the eye lift?
                    Asked on 10/26/2016 by Nancy from Ontario ny

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to assist you with your shade selection! Since you are currently using CC+ Cream in Tan, we recommend using Eyelift in a Tube in Tan as well! XOXO

                      Answered on 10/27/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi I use celebration foundation in tan so what shade should I use? Thank u! Mitzi
                    Asked on 10/8/2016 by Mit from Arizona, US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! Based on your current foundation shade, we recommend using Eyelift in a Tube in the Tan shade! XOXO

                      Answered on 10/12/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this product waterproof? Good for oily skin?
                    Asked on 6/29/2016 by Ash from Hilo, HI

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you so much for reaching out! The Bye Bye Under Eye that is on one side of this is waterproof for up to 12 hours! Hello Light Liquid Brightener which is on the other end is considered to be water resistant. IT's great for all skin types however we do suggest following up with a setting powder such as Bye Bye Pores to keep IT in place all day! XOXO

                      Answered on 6/29/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi. I'm using Peter Thomas Roth CC cream in medium to tan. What is the best color to match my skin tone?
                    Asked on 5/1/2016 by KittyKat from Cupertino,CA

                    1 answer

                    • Brand Expert

                      A:

                      We are so happy to hear that you are interested in our Eye Lift in a Tube, we would go with the Neutral Medium!
                      XOXO

                      Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this product gluten free?
                    Asked on 11/29/2015 by Katie

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are happy to let you know that all of our Heavenly Luxe brushes, Vitality Lip Flush Lipstick and Gloss, Vitality Lip Butter Lipstick and Gloss, CC lip Serum and Lip Liners do not contain wheat or grain ingredients. Please know that at the present time we do not specifically test our products for gluten content, and our manufacturers do create products in their facility that contain gluten. If you have allergies or sensitivities to Gluten, we recommend contacting your physician before using any new products about which you have health related questions. Please know that all our products undergo rigorous testing and quality assurance before they reach the consumer following strict U.S. FDA Cosmetics Regulations and all ingredients can be found on our website.
                      XOXO

                      Answered on 11/30/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    How do I stop this product from creasing under the eye?
                    Asked on 9/30/2015 by Jordan from Winter Park, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and for using our Eye Lift in a Tube. We are so sorry to hear that it is creasing. We can recommend using less of the product and also use a primer and eye cream in order to help prep the skin.
                      XOXO

                      Answered on 10/2/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I purchased the compact hello light it has a light sheer highlight feel to it in a silver compact. It is way to sheet for me and it just unfortunately was a waste with my skin tone. Is that going to be the same highlight in this tube? I love the under eye cream. I got a sample and it was exactly what I have been looking for. Should I stick with a full size of that or for the brightening eye effect with contouring should I go with this because it is different than the compact? Also I need a full coverage face foundation/cream or powder. I usually dermablemd for scars. Does IT HAVE COMPARABLE??
                    Asked on 9/22/2015 by Islandeyes00769 from Charleston, SC

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and for your interest in so many products. If you get the eye lift in a tube, the liquid brightener on the other end is shaded to match the concealer so this will likely work better for you then the Hello Light Creme you are using.

                      As far as foundations, we would recommend the CC Cream as this is a full coverage foundation that typically covers all scars and colors.

                      We hope this is helpful.

                      XOXO

                      Answered on 9/28/2015 by Brand Expert from IT Cosmetics
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