skip to main content
ULTA
  • Home
  • / Skin Care
  • / Eye Treatments
  • / Eye Cream
  • / Eyedentity Firming Eye Cream
PÜR Eyedentity Firming Eye Cream

PÜR

Eyedentity Firming Eye Cream

Item #: 2299693 Size: 0.67 oz

Ask a Question
Firm and tighten the look of aging eyes and smooth away the appearance of fine lines, crow's feet and more with this luxurious anti-aging formula. Combining intensive hydrators and antioxidants with the renewing power of lactic acid and a key peptide, Eyedentity fights visible signs of under eye aging while preventing future damage from appearing.

Benefits:
  • Sodium hyaluronate and ceramides infuse the skin with intensive plumping hydration.
  • Lactic acid renews the skin's appearance to smooth the look of lines and wrinkles.
  • Shea butter nourishes and conditions for a smoother, dewy soft finish.
  • Vitamin E helps protect skin from age-accelerating free radical damage.
Apply a small amount around the eye area in the evening to clean, dry skin.
Aqua, Tribehenin PEG-20 Esters, Tricaprylin, Glycerin, Butyrospermum Parkii (Shea) Butter, Cetyl Esters, Silybum Marianum Ethyl Ester, Saccharide Isomerate, Ethoxydiglycol, Zea Mays (Corn) Kernel Extract, Palmitoyl Oligopeptide, Ceramide 2, Ascorbyl Palmitate, Oenothera Biennis (Evening Primrose) Seed Extract, Sodium Hyaluronate, Chlorphenesin, Hydroxypropyltrimonium Honey, Vitis Vinifera (Grape) Fruit Extract, Lactic Acid, Phenyl Trimethicone, Leuconostoc/Radish Root Ferment Filtrate, Potassium Metabisulfite, Citric Acid, Sodium Citrate, Tocopherol, Sodium Benzoate, Atelocollagen, Darutoside, Chitosan, Oryzanol, Dextrin, Cyclodextrin, Sphingolipids, Ubiquinone, Pantethine, Saccharomyces/Copper Ferment, Saccharomyces/Iron Ferment, Saccharomyces/Magnesium Ferment Hydrolysate, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Phenoxyethanol, Carbomer, Albizia Julibrissin Bark Extract, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Corn Starch, Sodium Hydroxide, Butylene Glycol, Polysorbate 80, Xanthan Gum, Isohexadecane, Sodium Acrylate/Sodium Acryloyldimethyl Taurate/Acrylamide Copolymer, C12-15 Alkyl Benzoate, PEG-10 Rapeseed Sterol, Tribehenin, Diisopropyl Dimer Dilinoleate, Disodium EDTA, Urea, Tocopheryl Acetate, Ethylhexylglycerin.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜREyedentity Firming Eye Cream
 
3.7

(based on 27 reviews)

70%

of respondents would recommend this to a friend.

Pros

  • Lightweight (16)
  • Effective (15)
  • Gentle (12)
  • Soothing (8)
  • Good value (6)

Cons

  • Not effective (4)

Best Uses

  • Wrinkles (12)
  • Tired eyes (8)
  • Loose skin (7)
  • Puffiness (7)
  • Dark circles (6)
    • Reviewer Profile:
    • Budget shopper (12), Brand buyer (10)
    • My Beauty Routine Takes:
    • 10 minutes (4)

Reviewed by 27 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

I have purchased this product again.

By B

from Las Vegas

About Me Budget Buyer

Verified Buyer

Pros

  • Effective
  • Gentle
  • has lightened up the dark areas around the eye
  • Lightweight
  • Smells Great
  • Soothing

Cons

  • doesn't seem to reduce eye fine lines so much

Best Uses

  • Dark Circles
  • Loose Skin
  • Puffiness
  • Tired Eyes
  • Wrinkles

Comments about PÜR Eyedentity Firming Eye Cream:

I was told it would help with under eye fine lines. I don't really see that as much as I had hoped as it is a little expensive. But, it has lightened up the dark areas around the eye.

 
1.0

Would not buy again

By Julia

from Blue Springs, MO

About Me Brand Buyer

Verified Buyer

Pros

  • Gentle
  • Lightweight

Cons

  • Not Effective

Best Uses

    Comments about PÜR Eyedentity Firming Eye Cream:

    This did not work for me. I went back to Benefit Puff Off which is effective.

    (1 of 1 customers found this review helpful)

     
    5.0

    Works great

    By Rose

    from Vanocuver WA

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Effective
    • Smells Great
    • Soothing

    Cons

      Best Uses

      • Dark Circles
      • Puffiness
      • Wrinkles

      Comments about PÜR Eyedentity Firming Eye Cream:

      I've used this for a week and can already see less puffiness and dark circles. Very impressed.

       
      3.0

      Need more time

      By Nat

      from Ohio

      About Me Budget Buyer

      Verified Buyer

      Comments about PÜR Eyedentity Firming Eye Cream:

      I asked the Ulta sales woman to recommend a product for tightening skin in the $40-$50 range. She instructed me to use it am and pm and I should see results in a week or two. I haven't noticed any difference yet, but will keep using. No complaints about the product

       
      5.0

      I will buy again

      By n/a

      from jacksonville fla

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Effective
      • Gentle
      • Lightweight
      • Soothing

      Cons

        Best Uses

        • Dark Circles
        • Loose Skin
        • Wrinkles

        Comments about PÜR Eyedentity Firming Eye Cream:

        Daily use morning and evening

         
        3.0

        It's just okay

        By Debs

        from Greensboro, NC

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Lightweight
        • Soothing

        Cons

          Best Uses

            Comments about PÜR Eyedentity Firming Eye Cream:

            I was looking to compare my Philosophy eye cream and the Estee Lauder eye. My Ulta store doesn't carry the Estee Lauder in store. The customer rep suggested I try this. This goes on nicely and doesn't have an odor to it, which is nice. I don't notice that it is better than anything else I've bee using. The price is better than Philosphy & EL, but honestly, I'd save money and by the Boots No 7 if I'm not going to use one of the two brands I mentioned. I didn't return the Pur because it is a tube and figured it would come in handy for travel purposes.

             
            5.0

            Nice!

            By Pale Amazon

            from North Bay Area, CA

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Effective
            • Gentle

            Cons

              Best Uses

              • Puffiness
              • Tired Eyes

              Comments about PÜR Eyedentity Firming Eye Cream:

              I heard about this product from a certain YouTube beauty guru and since I was in the market for a new eye cream anyway I decided to try it. The squeeze tube has a slightly rounded metal piece for rubbing in the product which is nice because the coolness helps to de-puff under eyes. I still tap it in lightly with my finger afterwards to help absorb though, the metal gets warm pretty quickly anyway. I can definitely see a difference, my eyes look less tired and puffy once it's on. It doesn't feel greasy which is great, makeup still goes on nicely over it.
              I've only been using it for about 2 weeks so I can't say yet if it does much for fine lines over time, however I'm more focused on prevention than reversal anyway so you know, so far so good. Probably would buy again.

               
              1.0

              I returned this product

              By Vonnie Sue

              from Oceanside CA

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Lightweight

              Cons

              • Not Effective

              Best Uses

                Comments about PÜR Eyedentity Firming Eye Cream:

                This product made my eye make up come off under my eyes which just made darker circles.

                 
                5.0

                pretty great eye cream

                By starz123

                from Saint Augustine , FL

                Comments about PÜR Eyedentity Firming Eye Cream:

                I have to admit that this eye cream surprised me and turned out to be pretty great. I purchased it after one of my favorite makeup vloggers raved about it. I have some puffiness and lines under my eyes. I have tried tons of different products but nothing has compared to this eye cream. I have been using it twice a day for a few weeks and am very impressed. The puffiness and wrinkles are greatly reduced. Also, my under eye area was looking crepey but the skin is firm and hydrated. This product feels so cooling when applying with the metal tip. It doesn't irritate my eyes and works well under makeup. I'm happy with the performance and will definitely buy again.

                 
                4.0

                I have used this before

                By maple2

                from Kingston NY

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Gentle
                • Lightweight

                Cons

                • Not Effective

                Best Uses

                • Wrinkles

                Comments about PÜR Eyedentity Firming Eye Cream:

                I use this everyday does not seem to work

                Displaying reviews 1-10

                Back to top

                Previous | Next »