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ULTA Eye Primer

ULTA

Eye Primer

Nude Matte

Item #: 2293725 Size: 0.3 oz

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Ulta's Eye Primer is a must have product for a crease free look that lasts all day! Use this exclusive eye primer under eyeshadow to prolong wear and eliminate creasing. Can be used with virtually any eyeshadow formula - powder, gel, mousse, loose pigment, you name it!

Benefits:
  • Long wear, budge proof formula
  • Crease proof with translucent flesh color shade that does not effect color of your eyeshadow
  • Paraben free, oil free, fragrance free, and sulfate free, vegan
Apply to upper lid, prior to eyeshadow application.
Isododecane, Mica, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Synthetic Beeswax, Cyclohexasiloxane, Quaternium-90 Bentonite, Sorbitan Sesquioleate, Trihydroxystearin, Propylene Carbonate, Triethoxycaprylylsilane. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Champagne: Isododecane, Mica, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Synthetic Beeswax, Cyclohexasiloxane, Quaternium-90 Bentonite, Sorbitan Sesquioleate, Propylene Carbonate, Triethoxycaprylylsilane, Trihydroxystearin, Tin Oxide. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAEye Primer
 
4.4

(based on 647 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (397)
  • Easy to apply (322)
  • Smooth look (274)
  • Blends well (222)
  • Easy removal (171)

Cons

  • Creases (46)
  • Difficult to apply (21)
  • Fades (15)
  • Wears off easily (14)
  • Smudges (13)

Best Uses

  • Everyday (456)
  • Going out (209)
  • Sensitive eyes (80)
  • Natural effect (69)
  • Work (67)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Classic style (225), Natural style (222), Trendy style (70), Budget shopper (45), Brand buyer (21)
    • My Beauty Routine Takes:
    • 10 minutes (34), 30 minutes (33), 1+ hour (6)

Reviewed by 647 customers

Displaying reviews 1-10

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5.0

No creasing

By Lori H

from Seattle

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about ULTA Eye Primer:

    This eye primer works well for me. It doesn't crease even thought I have hooded eyes. It also helps prolong the wear time on my eye shadow. I found that it worked better for me than Urban Decay primers.

     
    5.0

    Love it!

    By Meg

    from Tulsa, OK

    Verified Buyer

    Comments about ULTA Eye Primer:

    Long lasting.

     
    5.0

    I love this!

    By Allison

    from El mirage

    About Me Natural Style

    Verified Reviewer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about ULTA Eye Primer:

      I love this product! I've been wearing my eye shadow for about 12 hours now and it looks exactly the same as when I applied it. No creasing at all! Not greasy or heavy and feels like it's not even there. Highly recommend this!

       
      5.0

      Great product!!

      By Sharon K.

      from Panama City Beach, FL

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

          Comments about ULTA Eye Primer:

          First time using this product and it's great! Will buy again!

           
          5.0

          Money well spent!

          By AshleyC

          from Knoxville, TN

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about ULTA Eye Primer:

            Small tube, but you only need a very tiny amount to apply so it the tube lasts for months. Holds shadow down perfectly. Most days I apply my makeup around 6 a.m. and when I take it off around 9 p.m. it still looks perfect.

             
            5.0

            Recommend

            By LB

            from Indiana

            About Me Natural Style

            Verified Reviewer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

            • Smudges

            Best Uses

            • Everyday

            Comments about ULTA Eye Primer:

            I use this A LOT. I bought pretty expensive eyeshadows and this product ensures that my makeup stays all day. If you invest in your eyeshadows, invest in this low cost primer.

             
            4.0

            Would buy again.

            By Debbie P.

            from Charlotte, NC

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about ULTA Eye Primer:

              It's a little too dry.

              (0 of 1 customers found this review helpful)

               
              4.0

              I would not buy again

              By Sarah the inconsistent

              from Dallas

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Long Lasting
              • Smooth Look

              Cons

              • Fades
              • Smudges

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes

              Comments about ULTA Eye Primer:

              My eyelids are kinda dark, so this product definitely looks kinda weird if not covered up properly. But it works well for priming. I have a palette from a company by Santa's little helpers and the pigmentation alone is not much, but the colors look a lot better with a primer. So it works well, but I would like to find a better one.

               
              5.0

              ill definitely buy again

              By maggoo

              from oklahoma

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about ULTA Eye Primer:

                i used this before putting on eyeshadow (obviously) and it'll stay all day no creasing or clumps

                 
                5.0

                So smooth

                By VickiD

                from Fredericksburg, VA

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about ULTA Eye Primer:

                  My daughter tried this and really loved it. She told me to try it for a few days and I fell in love with this product so much I could hardly wait to get my own. It really helps your eye color stay on without getting creases in it.

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  18 Questions | 18 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Can this be used as an under eye concealer primer as well, much like the Benefit Stay Don't Stray?
                    Asked on 6/5/2017 by Janel from Florida

                    1 answer

                    • Staff Expert

                      A:

                      This product is used to prolong wear of your eye shadow, we do not recommend using it as a under eye concealer.

                      Answered on 6/6/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product for all type of skin?
                    Asked on 5/15/2017 by Bettyboop from Salinas

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it's formulated for all skin types.

                      Answered on 5/15/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    How much do you use and do you wait for it to dry before applying shadows?
                    Asked on 2/14/2017 by Emi from GA

                    1 answer

                    • Staff Expert

                      A:

                      A very small amount (about a pea size for both eyes) is all that is needed. It sets fairly immediately, so you can proceed with eyeshadow application after just a few seconds. :-)

                      Answered on 2/16/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Which shade would be best for mature eyelids that are a bit crepey? I wear both matte and satin eyeshadows.
                    Asked on 1/20/2017 by Samantha from Sarasota Florida

                    1 answer

                    • Staff Expert

                      A:

                      We recommend the Nude Matte shade, which features a silky formula that applies effortlessly for a translucent, matte finish that is nearly imperceptible.

                      Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Will both primers work with oily skin/eyelids?? Also, how do you apply this? Thank you!
                    Asked on 11/5/2016 by Cherry Pie from Mesquite

                    1 answer

                    • Staff Expert

                      A:

                      Yes, they are a great choice for oily eyelids! Most apply using fingertips, but you could use a small brush to apply, if you prefer.

                      Answered on 11/10/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is the champagne good for all skin tones?
                    Asked on 10/15/2016 by Witlie from Seattle WA

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely - it is for all skin tones and imparts a gorgeous shimmer effect.

                      Answered on 10/25/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this primer have tint like a concealer that covers/cancels out darkness, like a paint-pot type product, or does it only prolong the wear of the eyeshadow?
                    Asked on 7/14/2016 by JustWonderin

                    1 answer

                    • Staff Expert

                      A:

                      ULTA Eye Primer is designed to be applied under eye shadow to prolong wear and eliminate creasing. It does not feature any color correcting claims. Two shades are available: Champagne and Nude Matte. Both shades are a translucent flesh color that does not effect color of your eye shadow. Champagne adds a subtle luminescent finish.

                      Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this product contain any ingredient from animals? If yes, can you please specify which animal and what ingredients?
                    Asked on 6/20/2016 by Tuba from Columbus, Indiana

                    1 answer

                    • Staff Expert

                      A:

                      The ULTA Eye Primer does not contain any animal-derived ingredients. This formula is vegan.

                      Answered on 6/23/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Will this primer make eyeshadow waterproof?
                    Asked on 6/13/2016 by Liv from Spokane

                    1 answer

                    • Staff Expert

                      A:

                      Use this exclusive eye primer under eye shadow to prolong wear and eliminate creasing. It does not feature a waterproof claim.

                      Answered on 6/21/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I am an African American woman. Which tone would be best for me?
                    Asked on 3/7/2016 by Dee from Florida

                    1 answer

                    • Staff Expert

                      A:

                      The ULTA Eye Primers are made for all skin tones, they just provide either a matte or shimmer finish. We recommend visiting the closest Ulta Beauty store near you to swatch them in-store with the help of an Ulta Beauty associate.

                      http://www.ulta.com/ulta/stores/storelocator.jsp

                      Answered on 3/15/2016 by Staff Expert from Ulta Beauty
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