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ULTA Eye Primer

ULTA

Eye Primer

Nude Matte

Item #: 2293725 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE 12-pc Gift with any $19.50 ULTA Beauty Collection Makeup, Brushes, Beauty Tools, or Skincare purchase (offer valid 2/12/17-3/11/17 or while supplies last)

FREE 12-pc gift w/any $19.50 Ulta Beauty Makeup, Brushes, Beauty Tools, or Skincare purchase

Ulta's Eye Primer is a must have product for a crease fee look that lasts all day! Use this exclusive eye primer under eye shadow to prolong wear and eliminate creasing. Can be used with virtually any eye shadow formula - powder, gel, mousse, loose pigment, you name it!

Benefits:

  • Long wear, budge proof formula
  • Crease proof with translucent flesh color shade that does not effect color of your eye shadow
  • Paraben free, oil free, fragrance free, and sulfate free, vegan


Shades:

  • Champagne: hint of champagne color that is perfect as an eye primer and as a highlighter
  • Nude Matte: silky formula applies effortlessly for a translucent, matte finish that is nearly imperceptible
Apply to upper lid, prior to eye shadow application.
Nude Matte: Isododecane, Mica, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Synthetic Beeswax, Cyclohexasiloxane, Quaternium-90 Bentonite, Sorbitan Sesquioleate, Trihydroxystearin, Propylene Carbonate, Triethoxycaprylylsilane. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Champagne: Isododecane, Mica, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Synthetic Beeswax, Cyclohexasiloxane, Quaternium-90 Bentonite, Sorbitan Sesquioleate, Propylene Carbonate, Triethoxycaprylylsilane, Trihydroxystearin, Tin Oxide. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAEye Primer
 
4.4

(based on 546 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Long lasting (326)
  • Easy to apply (245)
  • Smooth look (209)
  • Blends well (171)
  • Applies smoothly (134)

Cons

  • Creases (35)
  • Wears off easily (14)
  • Difficult to apply (13)
  • Fades (9)
  • Smudges (8)

Best Uses

  • Everyday (375)
  • Going out (176)
  • Natural effect (69)
  • Work (67)
  • Sensitive eyes (60)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Classic style (187), Natural style (178), Trendy style (57), Budget shopper (45), Brand buyer (21)
    • My Beauty Routine Takes:
    • 10 minutes (34), 30 minutes (33), 1+ hour (6)

Reviewed by 546 customers

Displaying reviews 1-10

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5.0

Exceeded My Expectations

By Wake up to makeup

from Suffolk, VA

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about ULTA Eye Primer:

    I received a small sample of this in a free kit. I had been looking for an eye primer anyway, as I was growing increasingly frustrated with my eyeshadow always smudging and disappearing into the crease. I gave this a try and was amazed after looking in the bathroom mirror hours after application that my eyeshadow still looked good - eyeliner as well. It kept everything in place. I had thought about trying some of the more expensive brands, but this meets my needs. I like the matte base in nude. It doesn't add or take away anything from whatever color I am wearing.

     
    3.0

    Evens out lid color

    By Derby

    from Woodridge, IL

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors

    Cons

    • Creases
    • Seemed to cake in corners of eyes

    Best Uses

    • Everyday
    • Going Out

    Comments about ULTA Eye Primer:

    Wanted something to counteract wrinkly look to lids. Helped somewhat, but got cakey one time

     
    4.0

    No more creasing!

    By Michelle P-H

    from Las Vegas

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about ULTA Eye Primer:

      Kept my eyeshadow from creasing all day. Works just as well as the pricier brands I've tried. Had to take it off with cleanser or makeup remover. I have the matter one. Won't need to repurchase for a while since you get so much product and only need to use a small amount.

       
      2.0

      No staying power

      By Peacecat30

      from Pennsylvania

      About Me Classic Style

      Verified Reviewer

      Pros

      • Smooth Look

      Cons

      • Creases

      Best Uses

        Comments about ULTA Eye Primer:

        This didn't work for me at all. I think my tube might have been old...the product seemed watery. It applied ok. My eye shadow applied pretty well over it. However, after two hours I noticed my eye shadow had creased and worn off in spots. Glad I got this as a free sample, wouldn't be worth buying a tube.

         
        5.0

        It works!

        By AlteredDaisy

        from Eureka, CA

        About Me Trendy Style

        Verified Reviewer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Good Variety of Colors
        • Helps Makeup not crease
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Staying in

          Comments about ULTA Eye Primer:

          I got a free one from the ULTA makeup gift bag, and I was excited because I've heard it compared to Urban Decays eye primer. I've used it several times, I have hooded eyes and it actually worked - it didn't crease, not even by the end of the day. I was super impressed. It's even cheaper than the UD one!

          (0 of 1 customers found this review helpful)

           
          3.0

          Do not buy if you have eczema

          By Lydia VB

          from St. Petersburg, FL

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Colors

          Cons

          • Creases

          Best Uses

            Comments about ULTA Eye Primer:

            I bought this product to cover the veins on my eyelids but not considering that I have eczema on my eye lids. I think it could be a good product but it does crease and settles in find lines. I would recommend if you have normal skin. Stay away if you texture.

            (1 of 1 customers found this review helpful)

             
            5.0

            HG

            By CharmDiva

            from Indiana

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about ULTA Eye Primer:

              I will never buy another shadow primer. Excellent!!!!! And I have INCREDIBLY oily skin.

               
              3.0

              Decent

              By lstand00

              from Kentucky

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply

              Cons

              • Creases
              • Smudges

              Best Uses

              • Everyday

              Comments about ULTA Eye Primer:

              I bought this product on the same day they were giving away the free ulta makeup bags and this is one of the products that came with it. I'm so glad that it did because when I used the one from the bag I noticed that by the end of my work day my eyeshadow had still creased some. I will continue to use the small eyeshadow primer I received for free, but I'm taking the one I actually bought back.

               
              5.0

              i absolutely would buy this again

              By Gracie

              from Long Island, NY

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about ULTA Eye Primer:

                this is a wonderful eye shadow base and it does keep the shadow on all day and is smooth and keeps away creasing. The price is fabulous and way less than say urban decay and works as good if not better. Also, you can get this even cheaper because Ulta brand always has their products on sale.

                 
                5.0

                Love it!

                By Grandma H

                from LaCrosse, WI

                About Me Natural Style

                Verified Buyer

                Pros

                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about ULTA Eye Primer:

                  I use this product everyday and love it! No creases in my eye shadow!!

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  15 Questions | 15 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Which shade would be best for mature eyelids that are a bit crepey? I wear both matte and satin eyeshadows.
                    Asked on 1/20/2017 by Samantha from Sarasota Florida

                    1 answer

                    • Staff Expert

                      A:

                      We recommend the Nude Matte shade, which features a silky formula that applies effortlessly for a translucent, matte finish that is nearly imperceptible.

                      Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Will both primers work with oily skin/eyelids?? Also, how do you apply this? Thank you!
                    Asked on 11/5/2016 by Cherry Pie from Mesquite

                    1 answer

                    • Staff Expert

                      A:

                      Yes, they are a great choice for oily eyelids! Most apply using fingertips, but you could use a small brush to apply, if you prefer.

                      Answered on 11/10/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is the champagne good for all skin tones?
                    Asked on 10/15/2016 by Witlie from Seattle WA

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely - it is for all skin tones and imparts a gorgeous shimmer effect.

                      Answered on 10/25/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this primer have tint like a concealer that covers/cancels out darkness, like a paint-pot type product, or does it only prolong the wear of the eyeshadow?
                    Asked on 7/14/2016 by JustWonderin

                    1 answer

                    • Staff Expert

                      A:

                      ULTA Eye Primer is designed to be applied under eye shadow to prolong wear and eliminate creasing. It does not feature any color correcting claims. Two shades are available: Champagne and Nude Matte. Both shades are a translucent flesh color that does not effect color of your eye shadow. Champagne adds a subtle luminescent finish.

                      Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this product contain any ingredient from animals? If yes, can you please specify which animal and what ingredients?
                    Asked on 6/20/2016 by Tuba from Columbus, Indiana

                    1 answer

                    • Staff Expert

                      A:

                      The ULTA Eye Primer does not contain any animal-derived ingredients. This formula is vegan.

                      Answered on 6/23/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Will this primer make eyeshadow waterproof?
                    Asked on 6/13/2016 by Liv from Spokane

                    1 answer

                    • Staff Expert

                      A:

                      Use this exclusive eye primer under eye shadow to prolong wear and eliminate creasing. It does not feature a waterproof claim.

                      Answered on 6/21/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I am an African American woman. Which tone would be best for me?
                    Asked on 3/7/2016 by Dee from Florida

                    1 answer

                    • Staff Expert

                      A:

                      The ULTA Eye Primers are made for all skin tones, they just provide either a matte or shimmer finish. We recommend visiting the closest Ulta Beauty store near you to swatch them in-store with the help of an Ulta Beauty associate.

                      http://www.ulta.com/ulta/stores/storelocator.jsp

                      Answered on 3/15/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    How many days would this product last you using it once a day?
                    Asked on 1/27/2016 by hdjdjd from US

                    1 answer

                    • Staff Expert

                      A:

                      It varies by individual depending on the amount applied on a daily basis. However, on average, it should last 2-3 months.

                      Answered on 1/29/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this product crease your eyes?
                    Asked on 1/18/2016 by cin

                    1 answer

                    • Staff Expert

                      A:

                      Nope! In fact, it helps create crease-free wear for your eyeshadow. Enjoy!

                      Answered on 1/19/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product Vegan?
                    Asked on 1/2/2016 by Eves

                    1 answer

                    • Staff Expert

                      A:

                      The Nude Matte & Champagne Eye Primers do not contain any animal derived ingredients. The products are vegan.

                      Answered on 8/31/2016 by Staff Expert from Ulta Beauty
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