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ULTA Eye Primer

ULTA

Eye Primer

Nude Matte

Item #: 2293725 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE 12-pc Gift with any $19.50 ULTA Beauty Collection Makeup, Brushes, Beauty Tools, or Skincare purchase (offer valid 7/30/17-8/26/17 or while supplies last)

FREE 12pc Gift w/any $19.50 ULTA Beauty Collection Makeup, Brush, Beauty Tool or Skincare purchase
Ulta's Eye Primer is a must have product for a crease free look that lasts all day! Use this exclusive eye primer under eyeshadow to prolong wear and eliminate creasing. Can be used with virtually any eyeshadow formula - powder, gel, mousse, loose pigment, you name it!

Benefits:
  • Long wear, budge proof formula
  • Crease proof with translucent flesh color shade that does not effect color of your eyeshadow
  • Paraben free, oil free, fragrance free, and sulfate free, vegan
Apply to upper lid, prior to eyeshadow application.
Isododecane, Mica, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Synthetic Beeswax, Cyclohexasiloxane, Quaternium-90 Bentonite, Sorbitan Sesquioleate, Trihydroxystearin, Propylene Carbonate, Triethoxycaprylylsilane. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Champagne: Isododecane, Mica, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Synthetic Beeswax, Cyclohexasiloxane, Quaternium-90 Bentonite, Sorbitan Sesquioleate, Propylene Carbonate, Triethoxycaprylylsilane, Trihydroxystearin, Tin Oxide. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAEye Primer
 
4.4

(based on 659 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (406)
  • Easy to apply (332)
  • Smooth look (282)
  • Blends well (230)
  • Easy removal (176)

Cons

  • Creases (47)
  • Difficult to apply (21)
  • Fades (16)
  • Wears off easily (14)
  • Smudges (13)

Best Uses

  • Everyday (467)
  • Going out (209)
  • Sensitive eyes (83)
  • Natural effect (69)
  • Work (67)
    • Reviewer Profile:
    • Classic style (231), Natural style (227), Trendy style (70), Budget shopper (45), Brand buyer (21)
    • My Beauty Routine Takes:
    • 10 minutes (34), 30 minutes (33), 1+ hour (6)
    • Was this a gift?:
    • No (4)

Reviewed by 659 customers

Displaying reviews 1-10

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5.0

my new essential

By Tania

from Texas

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Sensitive Eyes

    Comments about ULTA Eye Primer:

    I LOOOOOVE IT!!!! Is my new essential, can't believe that I spend so much time without it, and I don't even use that much make up. Is easy to apply and stays all day. I live in Texas so it can get very hot and your eyeshadow will stay put.

     
    5.0

    I love this

    By Tammy

    from Ga

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about ULTA Eye Primer:

      I use it every day

       
      1.0

      The Anti-Primer

      By baublehead

      from PA

      About Me Classic Style

      Verified Reviewer

      Pros

      • Easy To Apply

      Cons

      • Creases
      • Fades

      Best Uses

        Comments about ULTA Eye Primer:

        N to the O. This is not a primer. As soon as I put this on and set it with a skin-toned eyeshadow I knew there was going to be problems. It's almost as if the primer 'eats' the eyeshadow immediately. Shadows don't blend well over it, they're patchy and very sheer. Horribly disappointed in this primer given all the rave reviews posted here.

         
        4.0

        I would buy this product again

        By Maggie

        from Richardson, Texas

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about ULTA Eye Primer:

          this product is great, smooth to apply, gives a natural look after application.

           
          5.0

          My favorite primer

          By Makeup lover

          from Warren Michigan

          About Me Classic Style

          Pros

          • Blends Well
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about ULTA Eye Primer:

            I use this primer whenever I do my eyeshadow and it's my favorite. It's really thick, but a little goes a long way.

             
            5.0

            A Must Have

            By M3.16

            from Clinton Township

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Sensitive Eyes

              Comments about ULTA Eye Primer:

              This primer is a great base for my cream eye shadow. I usually get a rash from most shadows and this product helps to prevent that.

               
              4.0

              Easy to wear

              By Danyele

              from Louisiana

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about ULTA Eye Primer:

                This product gets the job done. It works good for the price. It's a little thin so if you are using this to cover colored lids or veins this is not for you.

                 
                5.0

                I like this

                By Ella

                from Longview, WA

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about ULTA Eye Primer:

                  I wasn't sure if I would like this primer, but I really do. I don't use a lot of product, just a small amount and it covers my eye. After applying I wait a few minutes and then start my shadow. My shadows apply well, last all day and don't crease.

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Great as eye shadow base!

                  By Erlynstar

                  from West Chester

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about ULTA Eye Primer:

                    I use this product every day as my eye shadow base for powder shadows. My eye makeup stays fresh and in place all day long! I highly recommend it. I used to use MAC's version and this is every bit as good for half the price.

                    (2 of 2 customers found this review helpful)

                     
                    5.0

                    I'm shocked how well it worked!!!

                    By Aunt snookie

                    from Amelia Islan, Fl

                    About Me Classic Style

                    Pros

                      Cons

                        Best Uses

                        • Everyday

                        Comments about ULTA Eye Primer:

                        First review of a product ever! I'm 55 and I guess getting some wrinkles.I have had a problem with creases and eyeliner smearing. This really works well! My makeup looks so much better by the end of the day.

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        18 Questions | 18 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Can this be used as an under eye concealer primer as well, much like the Benefit Stay Don't Stray?
                          Asked on 6/5/2017 by Janel from Florida

                          1 answer

                          • Staff Expert

                            A:

                            This product is used to prolong wear of your eye shadow, we do not recommend using it as a under eye concealer.

                            Answered on 6/6/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this product for all type of skin?
                          Asked on 5/15/2017 by Bettyboop from Salinas

                          1 answer

                          • Staff Expert

                            A:

                            Yes, it's formulated for all skin types.

                            Answered on 5/15/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          How much do you use and do you wait for it to dry before applying shadows?
                          Asked on 2/14/2017 by Emi from GA

                          1 answer

                          • Staff Expert

                            A:

                            A very small amount (about a pea size for both eyes) is all that is needed. It sets fairly immediately, so you can proceed with eyeshadow application after just a few seconds. :-)

                            Answered on 2/16/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          Which shade would be best for mature eyelids that are a bit crepey? I wear both matte and satin eyeshadows.
                          Asked on 1/20/2017 by Samantha from Sarasota Florida

                          1 answer

                          • Staff Expert

                            A:

                            We recommend the Nude Matte shade, which features a silky formula that applies effortlessly for a translucent, matte finish that is nearly imperceptible.

                            Answered on 1/23/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          Will both primers work with oily skin/eyelids?? Also, how do you apply this? Thank you!
                          Asked on 11/5/2016 by Cherry Pie from Mesquite

                          1 answer

                          • Staff Expert

                            A:

                            Yes, they are a great choice for oily eyelids! Most apply using fingertips, but you could use a small brush to apply, if you prefer.

                            Answered on 11/10/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is the champagne good for all skin tones?
                          Asked on 10/15/2016 by Witlie from Seattle WA

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely - it is for all skin tones and imparts a gorgeous shimmer effect.

                            Answered on 10/25/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Does this primer have tint like a concealer that covers/cancels out darkness, like a paint-pot type product, or does it only prolong the wear of the eyeshadow?
                          Asked on 7/14/2016 by JustWonderin

                          1 answer

                          • Staff Expert

                            A:

                            ULTA Eye Primer is designed to be applied under eye shadow to prolong wear and eliminate creasing. It does not feature any color correcting claims. Two shades are available: Champagne and Nude Matte. Both shades are a translucent flesh color that does not effect color of your eye shadow. Champagne adds a subtle luminescent finish.

                            Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Does this product contain any ingredient from animals? If yes, can you please specify which animal and what ingredients?
                          Asked on 6/20/2016 by Tuba from Columbus, Indiana

                          1 answer

                          • Staff Expert

                            A:

                            The ULTA Eye Primer does not contain any animal-derived ingredients. This formula is vegan.

                            Answered on 6/23/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Will this primer make eyeshadow waterproof?
                          Asked on 6/13/2016 by Liv from Spokane

                          1 answer

                          • Staff Expert

                            A:

                            Use this exclusive eye primer under eye shadow to prolong wear and eliminate creasing. It does not feature a waterproof claim.

                            Answered on 6/21/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          I am an African American woman. Which tone would be best for me?
                          Asked on 3/7/2016 by Dee from Florida

                          1 answer

                          • Staff Expert

                            A:

                            The ULTA Eye Primers are made for all skin tones, they just provide either a matte or shimmer finish. We recommend visiting the closest Ulta Beauty store near you to swatch them in-store with the help of an Ulta Beauty associate.

                            http://www.ulta.com/ulta/stores/storelocator.jsp

                            Answered on 3/15/2016 by Staff Expert from Ulta Beauty
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