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OGX Ever Straight Brazilian Keratin Therapy Shampoo

OGX

Ever Straight Brazilian Keratin Therapy Shampoo

Item #: 2269942 Size: 25.4 oz

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An exclusive blend of antioxidant rich cocoa nut oil along with lush keratin proteins to strengthen and soften the hair, while organic avocado oil and cocoa butter smooth the cuticle for straight, strong tresses, adding a brilliant glow and luminescent shine.
  • Strengthens and softens hair
  • Adds brilliant glow and shine
  • Sulfate and sodium free
  • Safe for color treated hair
  • Not tested on animal
Apply generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Ever Straight Brazilian Keratin Therapy Conditioner.
Deionized Water/Aqua, Disodium Laureth Sulfosuccinate, Sodium C14 16, Olefin Sulfonate, Cocamidopropyl, Hydroxysultaine, Dimethicone, Copolyol, Cocamide DEA, Glycol Distearate, Hydrolyzed Keratin, Theobroma Cacao Seed Butter, Fragrance, Cocos Nucifera, Coconut Oil, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Panthenol, Polyquaternium 11, DMDM Hydantoin, Cetyl Alcohol, Guar Hydroxypropyltrimonium Chloride, PEG 23M, Blue 1 (CI 42090), Red 40 (CI 16035), Yellow 5 (CI 19140), Coumarin.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight Brazilian Keratin Therapy Shampoo
 
4.7

(based on 33 reviews)

100%

of respondents would recommend this to a friend.

Pros

  • Adds shine (23)
  • Cleans thoroughly (23)
  • Great smell (21)
  • Improves hair health (19)
  • Lathers well (17)

Cons

No Cons

Best Uses

  • Daily use (18)
  • Thick hair (11)
  • Curly hair (10)
  • Oily hair (8)
  • Fine hair (4)
    • Hair Type:
    • Wavy hair (14), Straight hair (11), Very curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (15), Survivalist / minimalist (7), Product junkie (5)

Reviewed by 33 customers

Displaying reviews 1-10

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5.0

Great

By Jill

from Dunedin

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Curly Hair
    • Thicker Hair

    Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

    I have frizzy hair and it makes it soft, smells great and calms it down.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Love it!

    By Tay

    from Athens, GA

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Daily Use
      • Oily Hair
      • Thicker Hair

      Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

      One of the best shampoos I've ever used! I have very thick, naturally curly hair and this shampoo has really helped my hair become super shiny and healthy looking. It's also helped my hair become straighter and less frizzy. I would recommend this product to anyone looking for a great keratin treatment!

      • Hair Type:
      • Very Curly Hair
       
      5.0

      Amazing product

      By HAF

      from Cleveland, OH

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use
        • Thicker Hair

        Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

        Love this shampoo. Has definitely improved the health of my hair. Great product and smells good, too.

        • Hair Type:
        • Wavy Hair
         
        4.0

        love it!

        By ks

        from upland, ca

        About Me Minimalist

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Lathers Well

        Cons

        • none

        Best Uses

        • Curly Hair
        • Daily Use
        • Oily Hair

        Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

        great product for daily use

        • Hair Type:
        • Wavy Hair
         
        5.0

        Smells like heaven

        By GrandmaJojo

        from Utah

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Gentle
        • Great Smell
        • Improves Hair Health

        Cons

          Best Uses

          • Daily Use

          Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

          So far I see a difference in softness and shine. Smells wonderful

          • Hair Type:
          • Straight Hair
           
          5.0

          I will always buy this

          By Venus

          from Benson az

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use

            Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

            Best stuff ever for damaged hair

            • Hair Type:
            • Wavy Hair
             
            5.0

            Love this leaves my hair soft and damage free

            By Venus

            from Benson az

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

              Use to help protect and heal my bleached blonde hair this shampoo and conditioner make it seem like my natural color

              • Hair Type:
              • Wavy Hair

              (1 of 1 customers found this review helpful)

               
              3.0

              My go-to shampoo

              By Carolina Curls

              from South Carolina

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Great Smell
              • Improves Hair Health

              Cons

                Best Uses

                • Curly Hair
                • Fine Hair

                Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

                My hair is a strange mix of very curly and fine. I live in the South, which means humidity is rampant. I am actually able to straighten my hair during the summer months when using this product. Doesn't build-up or weigh down my fine hair either. Also, when I just let my hair air-dry, the curls lay much better without frizz, being overly tight, or getting tangled.

                • Hair Type:
                • Very Curly Hair
                 
                3.0

                Maybe

                By Shirley

                from Holyoke Massachusetts

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Gentle
                • Great Smell

                Cons

                • Greasy

                Best Uses

                  Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

                  Okay

                  • Hair Type:
                  • Wavy Hair
                   
                  2.0

                  drying

                  By Sallysallynicole

                  from Cincinnati, OH

                  Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

                  I decided to attempt to switch from a more pricey shampoo and test out the OGX line. Though I slightly enjoyed the shampoo, the conditioner was horrible. Together, it completely dried out my hair and scalp. I had an incredible amount of breakage begin occurring within a week of the change. I would not recommend this product to anyone. It confuses me that it has such wonderful reviews, but not every product works for each individual the same.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  9 Questions | 9 Answers
                  Displaying questions 1-9
                  • Q:

                    I have really thick and curly hair, will this straighten out my hair?
                    Asked on 6/20/2016 by Steph from Detroit, MI

                    1 answer

                    • Staff Expert

                      A:

                      No, this shampoo does not alter hair's natural curl pattern. It helps to add softness and shine.

                      Answered on 7/28/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    i have fine frizzy wavy hair that is easily weighed down, will this moisturize without the weight and help smooth my waves? i want more of a sleek look than curly/wavy.
                    Asked on 3/22/2016 by Missy from Mesa, AZ

                    1 answer

                    • Staff Expert

                      A:

                      Ever Straight Brazilian Keratin Therapy Shampoo helps to smooth the hair's cuticle and soften waves, and it won't add any weight to fine hair, so it is a great option for you!

                      Answered on 4/1/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is the fragrance strong and perfume like? What does it smell like. I am sensitive to fragrances.
                    Asked on 12/7/2015 by Smell Sensitive

                    1 answer

                    • Staff Expert

                      A:

                      OGX Ever Straight Brazilian Keratin Therapy Shampoo has a subtle fragrance of coconut and other tropical notes.

                      Answered on 12/15/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    is it safe for colored treated hair
                    Asked on 12/6/2015 by kikay

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! OGX Ever Straight Brazilian Keratin Therapy Shampoo is both sulfate-free and sodium-free, so it is perfectly safe to use on color-treated hair.

                      Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    I had a keratin treatment put in my hair. Would this be a good shampoo for my hair??
                    Asked on 11/3/2015 by Nikki

                    1 answer

                    • Staff Expert

                      A:

                      OGX Ever Straight Brazilian Keratin Therapy Shampoo is both sulfate-free and sodium-free, so it is safe to use on keratin-treated hair.

                      Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Can you use on straight hair? My hair tends to get oily also.
                    Asked on 6/16/2015 by xbeautyluv from LA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this product can be used on hair of any texture and any type. It can also be used on both natural and color-/chemically-treated hair.

                      Answered on 6/17/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this product sulfate free and meant to mantain the results of the OGX keratin therapy 30-day smoothing treatment?
                    Asked on 5/29/2015 by Vanessa Caroline from New Jersey

                    1 answer

                    • Staff Expert

                      A:

                      All OGX shampoos including this one are sulfate-free. This particular shampoo is also sodium chloride-free and safe for use on keratin-treated hair.

                      Answered on 5/29/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Would you recommend this shampoo for keratin treated hair?
                    Asked on 3/5/2015 by Desha

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! OGX Ever Straight Brazilian Keratin Therapy Shampoo is both sulfate-free and sodium-free, so it is perfectly safe to use on keratin-treated hair.

                      Answered on 3/6/2015 by Staff Expert from ULTA.com
                  • Q:

                    Is this product for people who have the brazillian keratin trated hair? Or does it help to get the same output? I have curly hair and im wondering if this would make my hair straighter or would it not do anything bcause my hair isnt treated
                    Asked on 1/7/2015 by Jordin

                    1 answer

                    • Staff Expert

                      A:

                      OGX Ever Straight Brazilian Keratin Therapy Shampoo will not make the hair completely straight, as it is not a straightening treatment. It helps to smooth the hair's cuticle and soften waves.

                      Answered on 1/8/2015 by Staff Expert from ULTA.com
                  Displaying questions 1-9

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