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OGX Ever Straight Brazilian Keratin Therapy Shampoo

OGX

Ever Straight Brazilian Keratin Therapy Shampoo

25.4 oz Item 2269942

An exclusive blend of antioxidant rich cocoa nut oil along with lush keratin proteins to strengthen and soften the hair, while organic avocado oil and cocoa butter smooth the cuticle for straight, strong tresses, adding a brilliant glow and luminescent shine.
  • Strengthens and softens hair
  • Adds brilliant glow and shine
  • Sulfate and sodium free
  • Safe for color treated hair
  • Not tested on animal
Apply generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Ever Straight Brazilian Keratin Therapy Conditioner.
Deionized Water/Aqua, Disodium Laureth Sulfosuccinate, Sodium C14 16, Olefin Sulfonate, Cocamidopropyl, Hydroxysultaine, Dimethicone, Copolyol, Cocamide DEA, Glycol Distearate, Hydrolyzed Keratin, Theobroma Cacao Seed Butter, Fragrance, Cocos Nucifera, Coconut Oil, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Panthenol, Polyquaternium 11, DMDM Hydantoin, Cetyl Alcohol, Guar Hydroxypropyltrimonium Chloride, PEG 23M, Blue 1 (CI 42090), Red 40 (CI 16035), Yellow 5 (CI 19140), Coumarin.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight Brazilian Keratin Therapy Shampoo
 
4.7

(based on 41 reviews)

100%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (28)
  • Adds shine (27)
  • Great smell (25)
  • Improves hair health (24)
  • Lathers well (21)

Cons

  • Greasy (3)

Best Uses

  • Daily use (21)
  • Thick hair (13)
  • Curly hair (11)
  • Oily hair (8)
  • Fine hair (5)
    • Hair Type:
    • Wavy hair (18), Straight hair (13), Very curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (17), Survivalist / minimalist (10), Product junkie (5)

Reviewed by 41 customers

Displaying reviews 1-10

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5.0

In love!

By Wet wet

from Athens, TN, United States

Verified Buyer

Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

I've been using the ogxbeauty products for a good year now. I'm in love with the way my hair feels, smells, and looks! It's a bit expensive though, but I try to purchased at least a set once a month. I would defently recommend ogx beauty shampoo and conditioner!

 
5.0

Love it

By Em

from Washington

About Me Minimalist

Verified Buyer

Pros

  • Adds Volume
  • Great Smell
  • Improves Hair Health

Cons

    Best Uses

    • Thinner Hair

    Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

    Live it

    • Hair Type:
    • Wavy Hair
     
    5.0

    Great Shampoo

    By Barneylynn

    from NC

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

      Would definitely buy again!

      • Hair Type:
      • Wavy Hair
       
      5.0

      I have dry curly hair and ...

      By Shannonleigh

      from Homewood, AL, United States

      Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

      I have dry curly hair and I started using this product and my hair is soft and healthy

      (1 of 1 customers found this review helpful)

       
      5.0

      Awesome

      By Kelly

      from West Palm Beach

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Daily Use
        • Thicker Hair

        Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

        Leaves my hair looking great every time. When I run out I try other professional brands and always come back to buy this one it's the best my hair is so manageable

        • Hair Type:
        • Wavy Hair
         
        5.0

        My new favorite

        By Angela

        from Fort Smith, AR

        About Me Minimalist

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Thicker Hair

          Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

          This was my first time using this shampoo and conditioner and I love it. The smell is awesome, it lathers great, and leaves my hair looking/feeling the way I like.

          • Hair Type:
          • Straight Hair
           
          5.0

          Very nice

          By Lauryn

          from CA

          About Me Beauty Conscious

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Lathers Well

          Cons

          • Greasy

          Best Uses

          • Daily Use

          Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

          This makes my hair feels so soft and gives a decent shine. I enjoy how this makes my hair feel but I do have an oily scalp so I have to be careful not to use too much or a small bit of greasy-ness can be left behind. However without using to much I feel clean and great. One of my favorite OGX lines.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Best product

          By Nidhi patel

          from New Jersey

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Improves Hair Health

          Cons

          • Greasy

          Best Uses

            Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

            Best shampoo I ever used plus its sulphate free. In love with this shampoo

            • Hair Type:
            • Straight Hair
             
            5.0

            Great

            By Jill

            from Dunedin fl

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Thicker Hair

              Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

              I have frizzy hair and it makes it soft, smells great and calms it down.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love it!

              By Taylor

              from USA

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Curly Hair
                • Daily Use
                • Oily Hair
                • Thicker Hair

                Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

                One of the best shampoos I've ever used! I have very thick, naturally curly hair and this shampoo has really helped my hair become super shiny and healthy looking. It's also helped my hair become straighter and less frizzy. I would recommend this product to anyone looking for a great keratin treatment!

                • Hair Type:
                • Very Curly Hair

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                11 Questions | 11 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Will this product help with keratin therapy treatment. Or will it rub off quicker.
                  Asked on 8/25/2017 by Andy from San Francisco,USA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! While our conditioners are sodium chloride free, our shampoos do contain sodium chloride in low levels as a byproduct of other ingredients used and to help adjust product thickness. We wish we had better news!

                    Answered on 8/28/2017 by Brand Expert from OGX
                • Q:

                  I got the Brazilian blowout done and am wondering if this would be a dupe for the SUPER expensive shampoo & conditioner from the Brazilian blowout brand?
                  Asked on 7/21/2017 by dahlia from Los Angeles, US

                  1 answer

                  • Brand Expert

                    A:

                    While our conditioners are sodium chloride free, our shampoos do contain sodium chloride in low levels as a byproduct of other ingredients used and to help adjust product thickness. We wish we had better news!

                    Answered on 7/31/2017 by Brand Expert from OGX
                • Q:

                  I have really thick and curly hair, will this straighten out my hair?
                  Asked on 6/20/2016 by Steph from Detroit, MI

                  1 answer

                  • Staff Expert

                    A:

                    No, this shampoo does not alter hair's natural curl pattern. It helps to add softness and shine.

                    Answered on 7/28/2016 by Staff Expert from Ulta Beauty
                • Q:

                  i have fine frizzy wavy hair that is easily weighed down, will this moisturize without the weight and help smooth my waves? i want more of a sleek look than curly/wavy.
                  Asked on 3/22/2016 by Missy from Mesa, AZ

                  1 answer

                  • Staff Expert

                    A:

                    Ever Straight Brazilian Keratin Therapy Shampoo helps to smooth the hair's cuticle and soften waves, and it won't add any weight to fine hair, so it is a great option for you!

                    Answered on 4/1/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Is the fragrance strong and perfume like? What does it smell like. I am sensitive to fragrances.
                  Asked on 12/7/2015 by Smell Sensitive

                  1 answer

                  • Staff Expert

                    A:

                    OGX Ever Straight Brazilian Keratin Therapy Shampoo has a subtle fragrance of coconut and other tropical notes.

                    Answered on 12/15/2015 by Staff Expert from Ulta Beauty
                • Q:

                  is it safe for colored treated hair
                  Asked on 12/6/2015 by kikay

                  1 answer

                  • Staff Expert

                    A:

                    Absolutely! OGX Ever Straight Brazilian Keratin Therapy Shampoo is both sulfate-free and sodium-free, so it is perfectly safe to use on color-treated hair.

                    Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                • Q:

                  I had a keratin treatment put in my hair. Would this be a good shampoo for my hair??
                  Asked on 11/3/2015 by Nikki

                  1 answer

                  • Staff Expert

                    A:

                    OGX Ever Straight Brazilian Keratin Therapy Shampoo is both sulfate-free and sodium-free, so it is safe to use on keratin-treated hair.

                    Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Can you use on straight hair? My hair tends to get oily also.
                  Asked on 6/16/2015 by xbeautyluv from LA

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this product can be used on hair of any texture and any type. It can also be used on both natural and color-/chemically-treated hair.

                    Answered on 6/17/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this product sulfate free and meant to mantain the results of the OGX keratin therapy 30-day smoothing treatment?
                  Asked on 5/29/2015 by Vanessa Caroline from New Jersey

                  1 answer

                  • Staff Expert

                    A:

                    All OGX shampoos including this one are sulfate-free. This particular shampoo is also sodium chloride-free and safe for use on keratin-treated hair.

                    Answered on 5/29/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Would you recommend this shampoo for keratin treated hair?
                  Asked on 3/5/2015 by Desha

                  1 answer

                  • Staff Expert

                    A:

                    Absolutely! OGX Ever Straight Brazilian Keratin Therapy Shampoo is both sulfate-free and sodium-free, so it is perfectly safe to use on keratin-treated hair.

                    Answered on 3/6/2015 by Staff Expert from ULTA.com
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