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OGX Ever Straight Brazilian Keratin Therapy Shampoo

OGX

Ever Straight Brazilian Keratin Therapy Shampoo

Item #: 2269942 Size: 25.4 oz

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An exclusive blend of antioxidant rich cocoa nut oil along with lush keratin proteins to strengthen and soften the hair, while organic avocado oil and cocoa butter smooth the cuticle for straight, strong tresses, adding a brilliant glow and luminescent shine.
  • Strengthens and softens hair
  • Adds brilliant glow and shine
  • Sulfate and sodium free
  • Safe for color treated hair
  • Not tested on animal
Apply generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Ever Straight Brazilian Keratin Therapy Conditioner.
Deionized Water/Aqua, Disodium Laureth Sulfosuccinate, Sodium C14 16, Olefin Sulfonate, Cocamidopropyl, Hydroxysultaine, Dimethicone, Copolyol, Cocamide DEA, Glycol Distearate, Hydrolyzed Keratin, Theobroma Cacao Seed Butter, Fragrance, Cocos Nucifera, Coconut Oil, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Panthenol, Polyquaternium 11, DMDM Hydantoin, Cetyl Alcohol, Guar Hydroxypropyltrimonium Chloride, PEG 23M, Blue 1 (CI 42090), Red 40 (CI 16035), Yellow 5 (CI 19140), Coumarin.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight Brazilian Keratin Therapy Shampoo
 
4.7

(based on 36 reviews)

100%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (26)
  • Adds shine (25)
  • Great smell (23)
  • Improves hair health (21)
  • Lathers well (19)

Cons

  • Greasy (3)

Best Uses

  • Daily use (19)
  • Thick hair (12)
  • Curly hair (10)
  • Oily hair (8)
  • Fine hair (4)
    • Hair Type:
    • Wavy hair (15), Straight hair (13), Very curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (16), Survivalist / minimalist (8), Product junkie (5)

Reviewed by 36 customers

Displaying reviews 1-10

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5.0

My new favorite

By Angela

from Fort Smith, AR

About Me Minimalist

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Thicker Hair

    Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

    This was my first time using this shampoo and conditioner and I love it. The smell is awesome, it lathers great, and leaves my hair looking/feeling the way I like.

    • Hair Type:
    • Straight Hair
     
    5.0

    Very nice

    By Lauryn

    from CA

    About Me Beauty Conscious

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Lathers Well

    Cons

    • Greasy

    Best Uses

    • Daily Use

    Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

    This makes my hair feels so soft and gives a decent shine. I enjoy how this makes my hair feel but I do have an oily scalp so I have to be careful not to use too much or a small bit of greasy-ness can be left behind. However without using to much I feel clean and great. One of my favorite OGX lines.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Best product

    By Nidhi Patel

    from Mount laurel, NJ

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health

    Cons

    • Greasy

    Best Uses

      Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

      Best shampoo I ever used plus its sulphate free. In love with this shampoo

      • Hair Type:
      • Straight Hair
       
      5.0

      Great

      By Jill

      from Dunedin

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Thicker Hair

        Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

        I have frizzy hair and it makes it soft, smells great and calms it down.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love it!

        By Taylor

        from Flowery Branch, GA

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Oily Hair
          • Thicker Hair

          Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

          One of the best shampoos I've ever used! I have very thick, naturally curly hair and this shampoo has really helped my hair become super shiny and healthy looking. It's also helped my hair become straighter and less frizzy. I would recommend this product to anyone looking for a great keratin treatment!

          • Hair Type:
          • Very Curly Hair
           
          5.0

          Amazing product

          By HAF

          from Cleveland, OH

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Thicker Hair

            Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

            Love this shampoo. Has definitely improved the health of my hair. Great product and smells good, too.

            • Hair Type:
            • Wavy Hair
             
            4.0

            love it!

            By ks

            from upland, ca

            About Me Minimalist

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Lathers Well

            Cons

            • none

            Best Uses

            • Curly Hair
            • Daily Use
            • Oily Hair

            Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

            great product for daily use

            • Hair Type:
            • Wavy Hair
             
            5.0

            Smells like heaven

            By GrandmaJojo

            from Utah

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Gentle
            • Great Smell
            • Improves Hair Health

            Cons

              Best Uses

              • Daily Use

              Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

              So far I see a difference in softness and shine. Smells wonderful

              • Hair Type:
              • Straight Hair
               
              5.0

              I will always buy this

              By Venus

              from Benson az

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

                Best stuff ever for damaged hair

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Love this leaves my hair soft and damage free

                By Venus

                from Benson az

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use

                  Comments about OGX Ever Straight Brazilian Keratin Therapy Shampoo:

                  Use to help protect and heal my bleached blonde hair this shampoo and conditioner make it seem like my natural color

                  • Hair Type:
                  • Wavy Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  9 Questions | 9 Answers
                  Displaying questions 1-9
                  • Q:

                    I have really thick and curly hair, will this straighten out my hair?
                    Asked on 6/20/2016 by Steph from Detroit, MI

                    1 answer

                    • Staff Expert

                      A:

                      No, this shampoo does not alter hair's natural curl pattern. It helps to add softness and shine.

                      Answered on 7/28/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    i have fine frizzy wavy hair that is easily weighed down, will this moisturize without the weight and help smooth my waves? i want more of a sleek look than curly/wavy.
                    Asked on 3/22/2016 by Missy from Mesa, AZ

                    1 answer

                    • Staff Expert

                      A:

                      Ever Straight Brazilian Keratin Therapy Shampoo helps to smooth the hair's cuticle and soften waves, and it won't add any weight to fine hair, so it is a great option for you!

                      Answered on 4/1/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is the fragrance strong and perfume like? What does it smell like. I am sensitive to fragrances.
                    Asked on 12/7/2015 by Smell Sensitive

                    1 answer

                    • Staff Expert

                      A:

                      OGX Ever Straight Brazilian Keratin Therapy Shampoo has a subtle fragrance of coconut and other tropical notes.

                      Answered on 12/15/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    is it safe for colored treated hair
                    Asked on 12/6/2015 by kikay

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! OGX Ever Straight Brazilian Keratin Therapy Shampoo is both sulfate-free and sodium-free, so it is perfectly safe to use on color-treated hair.

                      Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    I had a keratin treatment put in my hair. Would this be a good shampoo for my hair??
                    Asked on 11/3/2015 by Nikki

                    1 answer

                    • Staff Expert

                      A:

                      OGX Ever Straight Brazilian Keratin Therapy Shampoo is both sulfate-free and sodium-free, so it is safe to use on keratin-treated hair.

                      Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Can you use on straight hair? My hair tends to get oily also.
                    Asked on 6/16/2015 by xbeautyluv from LA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this product can be used on hair of any texture and any type. It can also be used on both natural and color-/chemically-treated hair.

                      Answered on 6/17/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this product sulfate free and meant to mantain the results of the OGX keratin therapy 30-day smoothing treatment?
                    Asked on 5/29/2015 by Vanessa Caroline from New Jersey

                    1 answer

                    • Staff Expert

                      A:

                      All OGX shampoos including this one are sulfate-free. This particular shampoo is also sodium chloride-free and safe for use on keratin-treated hair.

                      Answered on 5/29/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Would you recommend this shampoo for keratin treated hair?
                    Asked on 3/5/2015 by Desha

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! OGX Ever Straight Brazilian Keratin Therapy Shampoo is both sulfate-free and sodium-free, so it is perfectly safe to use on keratin-treated hair.

                      Answered on 3/6/2015 by Staff Expert from ULTA.com
                  • Q:

                    Is this product for people who have the brazillian keratin trated hair? Or does it help to get the same output? I have curly hair and im wondering if this would make my hair straighter or would it not do anything bcause my hair isnt treated
                    Asked on 1/7/2015 by Jordin

                    1 answer

                    • Staff Expert

                      A:

                      OGX Ever Straight Brazilian Keratin Therapy Shampoo will not make the hair completely straight, as it is not a straightening treatment. It helps to smooth the hair's cuticle and soften waves.

                      Answered on 1/8/2015 by Staff Expert from ULTA.com
                  Displaying questions 1-9

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