skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Ever Straight - Brazilian Keratin Therapy Shampoo
OGX Ever Straight - Brazilian Keratin Therapy Shampoo

OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

Item #: 2227047 Size: 13.0 oz

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Ask a Question
Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein to instantly smooth and fortify your locks for a glossy, healthy-looking glow. Sulfate-free formula gently cleanses and hydrates for silky smooth hair. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner. For best results, use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 311 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Great smell (181)
  • Adds shine (153)
  • Cleans thoroughly (150)
  • Improves hair health (148)
  • Gentle (121)

Cons

  • Doesn't lather well (40)
  • Doesn't work (34)
  • Dries hair out (33)
  • Greasy (16)
  • Harsh (13)

Best Uses

  • Daily use (98)
  • Thick hair (86)
  • Curly hair (83)
  • Fine hair (44)
  • Oily hair (37)
    • Hair Type:
    • Wavy hair (153), Straight hair (64), Very curly hair (43)
    • Reviewer Profile:
    • Beauty conscious (120), Product junkie (81), Survivalist / minimalist (45), Professional stylist (4)

Reviewed by 311 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Like

By Anonymous45678

from United States

Pros

  • Cleans Thoroughly
  • Gentle
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      Only con I can think of is that it makes my hair knottier than usual though the extra knots make it worth it since my hair feels more like actual hair and not the wiry mess that sulfate store brand shampoos do to it, also makes my hair softer. I wouldn't say like model soft though. Doesn't make my hair straight but noticeably straighter, though I have pretty naturally thick and wavy hair. I think the shampoo lathers and cleans well enough too but I probably use more than most others do since I have thick hair anyway. The scents are okay and I think not complainable, the shampoo smells something like coconut and vanilla and the conditioner like mint.

      • Hair Type:
      • Wavy Hair
       
      5.0

      Only shampoo I buy

      By Sam from fl

      from Tampa fl

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Daily Use
        • Oily Hair
        • Thicker Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        Definitely smooths hair without weighing down. Only shampoo I buy and I've used every high end brand and this works better!

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love it

        By Dominique

        from North Carolina

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Improves Hair Health

        Cons

          Best Uses

          • Curly Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          Keeps my hair straight and frizz free in humidity.

          • Hair Type:
          • Very Curly Hair
           
          5.0

          Amazing Shampoo

          By Yoga Girl

          from New Jersey, United States

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          Amazing Shampoo!!! My hair is light, full, bouncy, shiny, and feels amazing to the touch. Takes out frizz but doesn't flatten, truly worth trying this product.

           
          2.0

          I would not try this product again. It makes hair dry.

          By Tic

          from Houston,Tx

          About Me Beauty Conscious

          Pros

          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

          • Dries Hair Out

          Best Uses

          • Thicker Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          My hair is natural. I wash it every two weeks. It is dry and brittle. If I go swimming; I apply a leave in conditioner before putting on my swim cap.

          • Hair Type:
          • Very Curly Hair
           
          2.0

          It works as an average conditioner

          By Shakiba

          from Riverside, CA

          Pros

          • Gentle
          • Great Smell

          Cons

          • Dries Hair Out
          • Ineffective

          Best Uses

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            I have straight colored hair, so I thought maybe this Brazilian Keratin Therapy helps the ends that are dryer and deformed! Comparing this conditioner to a no-name Hotel conditioner I can say this one does no better than the other and actually gets more amount of conditioner to moisturize my hairs and as a result, I get drier hair too! Anyway, It's nothing like Keratin therapy, smells like coconut oil though!

            • Hair Type:
            • Straight Hair
             
            4.0

            Love the smell

            By Allie B

            from Columbus, MS

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Great Smell
            • Lathers Well

            Cons

            • Greasy

            Best Uses

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              I really like the smell of this shampoo. My hair still smelled good hours after washing. It cleaned thoroughly. My hair did seem slicker in a greasy way after blow drying but not too sure it helped with straightening my wavy, thick hair.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Awesome Shampoo!

              By danibecool

              from dallas,tx

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Great Smell
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                great for daily use, definitely would recommend

                • Hair Type:
                • Straight Hair
                 
                1.0

                Causes Itchy Scalp

                By EnglishRose

                from Minnesota

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                I bought the Brazilian Keratin Therapy Conditioner first, and I was so pleased with it that a few weeks later I bought the matching shampoo, convinced that I had a winning combination. However, the shampoo seems to dry out my hair and really makes my scalp itch. I do not normally have sensitive skin, so I can only conclude that there's something in the formula that causes this reaction. I have stopped using the shampoo and am very disappointed.

                (0 of 1 customers found this review helpful)

                 
                5.0

                Love this!!

                By The international girl!

                from Houston, TX

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Gentle
                • Great Smell
                • Improves Hair Health

                Cons

                • Doesn't Lather Well

                Best Uses

                  Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                  Just started using it! Wish it could make more lather!

                  • Hair Type:
                  • Wavy Hair

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  37 Questions | 37 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is this a product that can be used after getting keratin straightening treatment? Must contain Sodium Chloride and be Sulfate Free?
                    Asked on 4/13/2017 by Sammy

                    1 answer

                    • Staff Expert

                      A:

                      This shampoo is sulfate-free, but it is not free of sodium chloride. We suggest reviewing the ingredients list provided within the product description with your stylist to ensure it's appropriate to use on your keratin-treated hair.

                      Answered on 4/13/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    I know that over protein to the hair such as keratin can be bad. Is this product safe to use daily or limited ?
                    Asked on 2/17/2017 by Liz from SF, CA

                    1 answer

                    • Staff Expert

                      A:

                      This product is safe and gentle enough for daily use.

                      Answered on 3/20/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Can this product be used on relaxed (permed) hair?
                    Asked on 9/5/2016 by Amb

                    1 answer

                    • Staff Expert

                      A:

                      We recommend consulting the stylist who performed your treatment or the manufacturer of your treatment regarding proper at-home care and products. All ingredients are listed within the product details for easy reference.

                      Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I had a Brazilian Blowout done in my salon and I love it. However, I am almost out of the very expensive shampoo and conditioner that you must buy to use with it. Can I use this product without it stripping out my Blowout?
                    Asked on 8/13/2016 by Juliemcd from Pittsburgh, PA

                    1 answer

                    • Staff Expert

                      A:

                      We always advise to review the ingredients list provided on the product page with your salon stylist to ensure it is appropriate for use.

                      Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this really make wavy hair straight?
                    Asked on 8/8/2016 by Miss_Rowley from Klamath Falls, OR

                    1 answer

                    • Staff Expert

                      A:

                      Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                      Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this and the conditioner for Fro American hair
                    Asked on 7/30/2016 by Kim from Va

                    1 answer

                    • Staff Expert

                      A:

                      Yes, they can be used on all hair types. Enjoy!

                      Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I've extremely curly and frizzy hair, I used this shampoo and conditioner but it tends to make my hair more dry and rough, how can I correct this?
                    Asked on 7/21/2016 by Kanika from Delhi, India

                    1 answer

                    • Staff Expert

                      A:

                      We recommend ensuring you are using the proper amount of product. Also, ensure that you are leaving the conditioner on hair for 3-5 minutes prior to rinsing. Please let us know more about any treatment or styling products you are using, and we can provide more tips! Thanks!

                      Answered on 7/28/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this product straighten curly hair?
                    Asked on 4/23/2016 by Curly Gaby from Miami, FL

                    1 answer

                    • Staff Expert

                      A:

                      Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                      Answered on 4/27/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I have used this product before on my naturally curly hair and it worked wonderfully, but I have recently dyed my hair. Is this product safe for color treated hair?
                    Asked on 4/6/2016 by Curly from Barstow, CA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, Ever Straight Brazilian Keratin Therapy Shampoo is sulfate-free and safe for use on color-treated hair.

                      Answered on 4/22/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Hi
                    Will yhis keratin shapoo works on straightning hair?
                    Will this effect my straighting hair?
                    Asked on 3/4/2016 by Hima bindu

                    1 answer

                    • Staff Expert

                      A:

                      Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                      Answered on 3/7/2016 by Staff Expert from Ulta Beauty
                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?