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OGX Ever Straight - Brazilian Keratin Therapy Shampoo

OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

Item #: 2227047 Size: 13.0 oz

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Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein to instantly smooth and fortify your locks for a glossy, healthy-looking glow. Sulfate-free formula gently cleanses and hydrates for silky smooth hair. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner. For best results, use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 290 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Great smell (172)
  • Adds shine (146)
  • Cleans thoroughly (142)
  • Improves hair health (140)
  • Gentle (115)

Cons

  • Doesn't lather well (39)
  • Doesn't work (33)
  • Dries hair out (30)
  • Greasy (15)
  • Harsh (12)

Best Uses

  • Daily use (92)
  • Thick hair (84)
  • Curly hair (79)
  • Fine hair (44)
  • Oily hair (36)
    • Hair Type:
    • Wavy hair (143), Straight hair (61), Very curly hair (41)
    • Reviewer Profile:
    • Beauty conscious (113), Product junkie (79), Survivalist / minimalist (42), Professional stylist (4)

Reviewed by 290 customers

Displaying reviews 1-10

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4.0

Works great for me

By Kishia

from Fl

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Improves Hair Health

Cons

  • Dries Hair Out

Best Uses

  • Curly Hair

Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

I used this shampoo together with the conditioner first time ever today.while washing it my kinky curly hair felt smooth.after the rinse out of the conditionner i had the feeling that it was kinda dry.but after applying my curl curl cream from taliah waajid line,(leave in defining curls cream) my curls were define so beautifuly as never before. The shine n definition of the curls was quicker and i used less product to have the perfect curls.makes me want to keep using it again. My hair recoiled has usual.no straightening effect was done to which i am ok with. I think i foundy way out to keep on going natural.i highly recommend that product on wash n go if u really want to keep ur curls no worries!

  • Hair Type:
  • Very Curly Hair
 
5.0

I would buy this product again

By susie

from tulsa

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Thinner Hair

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    Use this 3-4 times weekly as my hair is recovering from severe damage - it's gentle enough to use daily.

    • Hair Type:
    • Straight Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    Great for damaged hair

    By DiamondgirlCici

    from Houston, TX

    About Me Product Junkie

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        VERY first time I tried this Shampoo plus the matching Conditioner, my hair soaked it up like a hungry child. My hair is damaged from over processing and bleaching it a lot. This really made my hair feel amazing!

        • Hair Type:
        • Very Curly Hair
         
        3.0

        Its good for hair

        By Blessed

        from Irvine Ca

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Great Smell

        Cons

          Best Uses

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            Its allright and Wil use it again

            • Hair Type:
            • Wavy Hair
             
            5.0

            Can feel the different at the first use while in the shower!

            By The Mexican

            from Orla

            Verified Buyer

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            Can feel the difference, no strong fragance, small amount and is enough for my Leon style hair.
            Immediately went straight while is drying.

             
            5.0

            love it!

            By Kiki

            from Ormond by the Sea FL

            Verified Buyer

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            I have natural wavy hair and I always use OGX products. The Ever Straight Brazilian Shampoo and Conditioner are what I use on days that I want to blow dry and have straight healthy looking hair. It works! And on days when I want a beachy look I use the OGX Coconut Curls shampoo & conditioner and let my hair air dry. Love, love their products. And they smell wonderful!!!

             
            5.0

            Hair feels so soft

            By Lori

            from Texas

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health

            Cons

              Best Uses

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                Love this line!

                • Hair Type:
                • Wavy Hair
                 
                5.0

                love it

                By .

                from Santa Barbara

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use
                  • Thinner Hair

                  Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                  love it

                  • Hair Type:
                  • Wavy Hair

                  (1 of 3 customers found this review helpful)

                   
                  1.0

                  Made my hair smell like vomit!!

                  By abc123

                  from Michigan

                  Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                  I bought this after having a keratin treatment and this shampoo and conditioner literally made my hair smell like VOMIT! It was a huge waste of money. I had to buy different shampoo and conditioner immediately! I have never been so embarrassed to leave my house with my hair smelling like that. WORST products ever!

                   
                  5.0

                  I would buy this again for sure!

                  By Courtney

                  from Yorkville

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use
                    • Oily Hair
                    • Thinner Hair

                    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                    I love this product and would for sure recommend it.

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    34 Questions | 34 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I had a Brazilian Blowout done in my salon and I love it. However, I am almost out of the very expensive shampoo and conditioner that you must buy to use with it. Can I use this product without it stripping out my Blowout?
                      Asked on 8/13/2016 by Juliemcd from Pittsburgh, PA

                      1 answer

                      • Staff Expert

                        A:

                        We always advise to review the ingredients list provided on the product page with your salon stylist to ensure it is appropriate for use.

                        Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this really make wavy hair straight?
                      Asked on 8/8/2016 by Miss_Rowley from Klamath Falls, OR

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this and the conditioner for Fro American hair
                      Asked on 7/30/2016 by Kim from Va

                      1 answer

                      • Staff Expert

                        A:

                        Yes, they can be used on all hair types. Enjoy!

                        Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I've extremely curly and frizzy hair, I used this shampoo and conditioner but it tends to make my hair more dry and rough, how can I correct this?
                      Asked on 7/21/2016 by Kanika from Delhi, India

                      1 answer

                      • Staff Expert

                        A:

                        We recommend ensuring you are using the proper amount of product. Also, ensure that you are leaving the conditioner on hair for 3-5 minutes prior to rinsing. Please let us know more about any treatment or styling products you are using, and we can provide more tips! Thanks!

                        Answered on 7/28/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this product straighten curly hair?
                      Asked on 4/23/2016 by Curly Gaby from Miami, FL

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 4/27/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have used this product before on my naturally curly hair and it worked wonderfully, but I have recently dyed my hair. Is this product safe for color treated hair?
                      Asked on 4/6/2016 by Curly from Barstow, CA

                      1 answer

                      • Staff Expert

                        A:

                        Yes, Ever Straight Brazilian Keratin Therapy Shampoo is sulfate-free and safe for use on color-treated hair.

                        Answered on 4/22/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Hi
                      Will yhis keratin shapoo works on straightning hair?
                      Will this effect my straighting hair?
                      Asked on 3/4/2016 by Hima bindu

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 3/7/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Will this make my hair straight
                      Asked on 2/21/2016 by Cheyanne

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 2/21/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Will this product (with the use of the shampoo and conditioner) make my hair straighter?
                      Asked on 2/21/2016 by Savannah

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 2/21/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have very curly n damaged hair. I have done straightening before 2yrs .Due to that there s lot of curls n dry n damaged split end hair. I do regular spa also .No use in that .Will this product give me a nice n curl free shiny hair.
                      Asked on 1/22/2016 by pinky from chennai

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 1/22/2016 by Staff Expert from Ulta Beauty
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