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OGX Ever Straight - Brazilian Keratin Therapy Shampoo

OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

13.0 oz Item 2227047

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Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein to instantly smooth and fortify your locks for a glossy, healthy-looking glow. Sulfate-free formula gently cleanses and hydrates for silky smooth hair. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner. For best results, use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 321 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Great smell (188)
  • Adds shine (158)
  • Cleans thoroughly (156)
  • Improves hair health (152)
  • Gentle (125)

Cons

  • Doesn't lather well (40)
  • Doesn't work (36)
  • Dries hair out (34)
  • Greasy (16)
  • Harsh (13)

Best Uses

  • Daily use (101)
  • Thick hair (91)
  • Curly hair (86)
  • Fine hair (46)
  • Oily hair (38)
    • Hair Type:
    • Wavy hair (157), Straight hair (68), Very curly hair (45)
    • Reviewer Profile:
    • Beauty conscious (129), Product junkie (81), Survivalist / minimalist (45), Professional stylist (4)

Reviewed by 321 customers

Displaying reviews 1-10

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1.0

No I would not buy this product again

By Monice

from Gulfport,ms

About Me Beauty Conscious

Verified Buyer

Pros

  • Great Smell
  • Lathers Well

Cons

  • Ineffective

Best Uses

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    Tried every other wash didn't do anything different than any other product.

    • Hair Type:
    • Straight Hair
     
    4.0

    Love, love, love this product!

    By Pandabab3

    from OH

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Daily Use
      • Thicker Hair

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      I use it when I want curls, or when I want to straighten my hair too. I think it makes my strands stronger. Though ogx has some pretty amazing smelling products, I think this just makes my hair smell clean.

      • Hair Type:
      • Very Curly Hair
       
      4.0

      Not bad.

      By Audrieanna

      from New York mills

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell

      Cons

        Best Uses

        • Curly Hair
        • Daily Use
        • Thinner Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        I think this product was pretty impressive, I would buy it again.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love it!

        By Rachel

        from Los Angeles

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Improves Hair Health

        Cons

          Best Uses

          • Thicker Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          I use this product every three days. That is how good it is, keeps my hair cleaner longer.

          • Hair Type:
          • Wavy Hair

          (0 of 1 customers found this review helpful)

           
          5.0

          Love it

          By Ravi

          from Marlton,NJ

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Gentle
          • Improves Hair Health

          Cons

            Best Uses

            • Oily Hair
            • Thicker Hair

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            I shampoo my hair in the shower it smells good easy rinse and repeat. Just like any other shampoo.

            • Hair Type:
            • Straight Hair
             
            5.0

            I've adored this product since I first tried it.

            By Robert Arias

            from Gonzales, Louisiana

            About Me Beauty Conscious

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Thicker Hair
              • Thinner Hair

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              Personally, this has been one of the best discoveries shampoo wise I've ever found. I've tried various brands and types that tend to only meet some of my hair care needs.

              Most shampoo tend to dry my hair, and leave it feeling more damaged after than before being washed. They also tend to cause excessive split ends, frizz, and dandruff build up.

              This on the other hand leaves my hair feeling smooth, light, soft, and hydrated. Zero dandruff build up which is always great. Adds a natural shine that makes it look healthier. It even straightens the hair itself slightly, but only temporarily. Overtime that straighter hair lasts longer with continued use. Makes my curls less tight overall. Strong Cocoa butter smell though, but doesn't smell bad. Just not a fan of the smell when washing my hair. Also leaves my hair with my natural volume. Which is great. My hair is already thick enough generally.

              I love to use it before bed so my hair has time to dry out naturally, because it works so well. Usually used ever 2-3 days. A small amount goes very far. I've had a single bottle last as long as six months with shorter hair. Shoulder length about 2 months.

              I've tried various combinations with other products and this one as well. It works great alone, and in combination.

              Currently using the Quenching+ Sea Mineral Moisture version now to explore the OGX line's other variations. Loving it just as much as Brazillian Keratin Therapy. More so since it doesn't have a strong Cocoa Butter smell.

              Service and delivery comments:

              I buy it from our local store. So unsure of delivery.

              • Hair Type:
              • Very Curly Hair
               
              5.0

              smooth and soft

              By Jane

              from Florida

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                I've used lots of different products to tame my wavy hair and combat frizziness that comes with a warm humid climate.This shampoo beats them all out, even high-end salon products. My hair is clean, soft and easy to flat iron. No frizzes even the next day. The conditioner is excellent, too.

                • Hair Type:
                • Wavy Hair
                 
                4.0

                Love this product; works just as well as more expensive

                By Steph

                from High Point, NC

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                  • Thicker Hair

                  Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                  S

                  • Hair Type:
                  • Wavy Hair
                   
                  1.0

                  I would not buy this product

                  By Ronnie

                  from Midway Ga

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Great Smell

                  Cons

                  • Dries Hair Out
                  • Ineffective

                  Best Uses

                    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                    This product dried out my hair

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Loved it. Will use it again

                    By sarah

                    from richmond

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Great Smell
                    • Lathers Well

                    Cons

                      Best Uses

                        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                        i use this product every day

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

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                        Get answers from in-house experts.

                        40 Questions | 40 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Hi,
                          Is this shampoo is sulfate and silicon free?can I use this on daily basis?
                          Asked on 8/11/2017 by Bambi from Colombo,SL

                          1 answer

                          • Brand Expert

                            A:

                            Hi Bambi,
                            The vast majority of OGX products contain non sulfated surfactants. Beginning in 2014, Vogue created a handful of shampoos – Coconut Water, Vitamin E, Vitamin B5, Eucalyptus Mint, Tsubaki Blossom, Heavenly Hydration Cherry Blossom, Bamboo Fiber Full, and O2 – that contain one sulfate, Ammonium Lauryl Sulfate (ALS). We currently advertise these products as "SLS free" because they do not contain Sodium Lauryl Sulfate (SLS). You can always reference our website for ingredients as well as the back of the product. :) While we don't load our shampoos and conditioners with silicones, some of them do contain small amounts to help provide extra conditioning benefits. We do have a line called Shea Soft & Smooth which is silicone free. We hope this helps!

                            Answered on 8/14/2017 by Brand Expert from OGX
                        • Q:

                          It says this is is safe for keratin hair, but I just got my keratin done and they told me I can't use sodium but in the ingredients it says this shampoo contains sodium so what does tha mean? Can I still use this on my keratin hair? Thank you!
                          Asked on 8/2/2017 by Sandie from undisclosed

                          1 answer

                          • Brand Expert

                            A:

                            While our conditioners are sodium chloride free, our shampoos do contain sodium chloride in low levels as a byproduct of other ingredients used and to help adjust product thickness. We wish we had better news!

                            Answered on 8/3/2017 by Brand Expert from OGX
                        • Q:

                          could this shampoo help with frizz and help with hair growth my hair hasnt grew in 3 years and i straighten it daily i want to know if will help protect hair and grow
                          Asked on 7/29/2017 by sarah from rockingham nc

                          1 answer

                          • Brand Expert

                            A:

                            For help with hair growth, we would recommend trying our Biotin & Collagen line. < 3

                            Answered on 7/31/2017 by Brand Expert from OGX
                        • Q:

                          Is this a product that can be used after getting keratin straightening treatment? Must contain Sodium Chloride and be Sulfate Free?
                          Asked on 4/13/2017 by Sammy

                          1 answer

                          • Staff Expert

                            A:

                            This shampoo is sulfate-free, but it is not free of sodium chloride. We suggest reviewing the ingredients list provided within the product description with your stylist to ensure it's appropriate to use on your keratin-treated hair.

                            Answered on 4/13/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          I know that over protein to the hair such as keratin can be bad. Is this product safe to use daily or limited ?
                          Asked on 2/17/2017 by Liz from SF, CA

                          1 answer

                          • Staff Expert

                            A:

                            This product is safe and gentle enough for daily use.

                            Answered on 3/20/2017 by Staff Expert from Ulta Beauty
                        • Q:

                          Can this product be used on relaxed (permed) hair?
                          Asked on 9/5/2016 by Amb

                          1 answer

                          • Staff Expert

                            A:

                            We recommend consulting the stylist who performed your treatment or the manufacturer of your treatment regarding proper at-home care and products. All ingredients are listed within the product details for easy reference.

                            Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          I had a Brazilian Blowout done in my salon and I love it. However, I am almost out of the very expensive shampoo and conditioner that you must buy to use with it. Can I use this product without it stripping out my Blowout?
                          Asked on 8/13/2016 by Juliemcd from Pittsburgh, PA

                          1 answer

                          • Staff Expert

                            A:

                            We always advise to review the ingredients list provided on the product page with your salon stylist to ensure it is appropriate for use.

                            Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Does this really make wavy hair straight?
                          Asked on 8/8/2016 by Miss_Rowley from Klamath Falls, OR

                          1 answer

                          • Staff Expert

                            A:

                            Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                            Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this and the conditioner for Fro American hair
                          Asked on 7/30/2016 by Kim from Va

                          1 answer

                          • Staff Expert

                            A:

                            Yes, they can be used on all hair types. Enjoy!

                            Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          I've extremely curly and frizzy hair, I used this shampoo and conditioner but it tends to make my hair more dry and rough, how can I correct this?
                          Asked on 7/21/2016 by Kanika from Delhi, India

                          1 answer

                          • Staff Expert

                            A:

                            We recommend ensuring you are using the proper amount of product. Also, ensure that you are leaving the conditioner on hair for 3-5 minutes prior to rinsing. Please let us know more about any treatment or styling products you are using, and we can provide more tips! Thanks!

                            Answered on 7/28/2016 by Staff Expert from Ulta Beauty
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