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OGX Ever Straight - Brazilian Keratin Therapy Shampoo

OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

13.0 oz Item 2227047

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein to instantly smooth and fortify your locks for a glossy, healthy-looking glow. Sulfate-free formula gently cleanses and hydrates for silky smooth hair. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner. For best results, use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 366 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Great smell (190)
  • Adds shine (160)
  • Cleans thoroughly (160)
  • Improves hair health (155)
  • Gentle (128)

Cons

  • Doesn't lather well (40)
  • Doesn't work (36)
  • Dries hair out (34)
  • Greasy (16)
  • Harsh (13)

Best Uses

  • Daily use (103)
  • Thick hair (94)
  • Curly hair (89)
  • Fine hair (47)
  • Oily hair (38)
    • Hair Type:
    • Wavy hair (159), Straight hair (68), Very curly hair (47)
    • Reviewer Profile:
    • Beauty conscious (131), Product junkie (81), Survivalist / minimalist (47), Professional stylist (4)

Reviewed by 366 customers

Displaying reviews 1-10

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5.0

Love it!

By Morgan

from Nashville, TN

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Great Smell
  • Improves Hair Health

Cons

    Best Uses

    • Curly Hair
    • Daily Use
    • Thicker Hair

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    Great product!

    • Hair Type:
    • Very Curly Hair
     
    5.0

    I would purchase again

    By nic

    from ny

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health

    Cons

      Best Uses

      • Curly Hair
      • Thicker Hair

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      It is best to use for thick curly/wavy hair. It smells great. Keeps my hair from getting dry. Always look shiny.

      • Hair Type:
      • Wavy Hair
       
      5.0

      Love it

      By Samantha

      from Tupelo, MS

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Daily Use
        • Thicker Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        Was looking for something to relax my super curly hair and this does the job!

        • Hair Type:
        • Very Curly Hair
         
        5.0

        10000000000% recommend

        By MaryS

        from Etters, PA, United States

        Verified Buyer

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        I Have been using the this shampoo/conditioner for about three months and absolutely love it. Best used on my curly/wavy hair than any other shampoo. I have noticed my hair has looked less damaged and the scent of this is absolutely amazing!

         
        5.0

        love it!

        By kls

        from upland,ca

        About Me Minimalist

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Lathers Well

        Cons

          Best Uses

          • Thinner Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          love how smooth the hair feels and makes it more manageable!

          • Hair Type:
          • Wavy Hair
           
          1.0

          No I would not buy this product again

          By Monice

          from Gulfport,ms

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Great Smell
          • Lathers Well

          Cons

          • Ineffective

          Best Uses

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            Tried every other wash didn't do anything different than any other product.

            • Hair Type:
            • Straight Hair
             
            4.0

            Love, love, love this product!

            By Pandabab3

            from OH

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Thicker Hair

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              I use it when I want curls, or when I want to straighten my hair too. I think it makes my strands stronger. Though ogx has some pretty amazing smelling products, I think this just makes my hair smell clean.

              • Hair Type:
              • Very Curly Hair
               
              4.0

              Not bad.

              By Audrieanna

              from New York mills

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Great Smell

              Cons

                Best Uses

                • Curly Hair
                • Daily Use
                • Thinner Hair

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                I think this product was pretty impressive, I would buy it again.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Love it!

                By Rachel

                from Los Angeles

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Improves Hair Health

                Cons

                  Best Uses

                  • Thicker Hair

                  Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                  I use this product every three days. That is how good it is, keeps my hair cleaner longer.

                  • Hair Type:
                  • Wavy Hair

                  (0 of 2 customers found this review helpful)

                   
                  5.0

                  Love it

                  By Ravi

                  from Marlton,NJ

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Gentle
                  • Improves Hair Health

                  Cons

                    Best Uses

                    • Oily Hair
                    • Thicker Hair

                    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                    I shampoo my hair in the shower it smells good easy rinse and repeat. Just like any other shampoo.

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    40 Questions | 40 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Hi,
                      Is this shampoo is sulfate and silicon free?can I use this on daily basis?
                      Asked on 8/11/2017 by Bambi from Colombo,SL

                      1 answer

                      • Brand Expert

                        A:

                        Hi Bambi,
                        The vast majority of OGX products contain non sulfated surfactants. Beginning in 2014, Vogue created a handful of shampoos – Coconut Water, Vitamin E, Vitamin B5, Eucalyptus Mint, Tsubaki Blossom, Heavenly Hydration Cherry Blossom, Bamboo Fiber Full, and O2 – that contain one sulfate, Ammonium Lauryl Sulfate (ALS). We currently advertise these products as "SLS free" because they do not contain Sodium Lauryl Sulfate (SLS). You can always reference our website for ingredients as well as the back of the product. :) While we don't load our shampoos and conditioners with silicones, some of them do contain small amounts to help provide extra conditioning benefits. We do have a line called Shea Soft & Smooth which is silicone free. We hope this helps!

                        Answered on 8/14/2017 by Brand Expert from OGX
                    • Q:

                      It says this is is safe for keratin hair, but I just got my keratin done and they told me I can't use sodium but in the ingredients it says this shampoo contains sodium so what does tha mean? Can I still use this on my keratin hair? Thank you!
                      Asked on 8/2/2017 by Sandie from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        While our conditioners are sodium chloride free, our shampoos do contain sodium chloride in low levels as a byproduct of other ingredients used and to help adjust product thickness. We wish we had better news!

                        Answered on 8/3/2017 by Brand Expert from OGX
                    • Q:

                      could this shampoo help with frizz and help with hair growth my hair hasnt grew in 3 years and i straighten it daily i want to know if will help protect hair and grow
                      Asked on 7/29/2017 by sarah from rockingham nc

                      1 answer

                      • Brand Expert

                        A:

                        For help with hair growth, we would recommend trying our Biotin & Collagen line. < 3

                        Answered on 7/31/2017 by Brand Expert from OGX
                    • Q:

                      Is this a product that can be used after getting keratin straightening treatment? Must contain Sodium Chloride and be Sulfate Free?
                      Asked on 4/13/2017 by Sammy

                      1 answer

                      • Staff Expert

                        A:

                        This shampoo is sulfate-free, but it is not free of sodium chloride. We suggest reviewing the ingredients list provided within the product description with your stylist to ensure it's appropriate to use on your keratin-treated hair.

                        Answered on 4/13/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      I know that over protein to the hair such as keratin can be bad. Is this product safe to use daily or limited ?
                      Asked on 2/17/2017 by Liz from SF, CA

                      1 answer

                      • Staff Expert

                        A:

                        This product is safe and gentle enough for daily use.

                        Answered on 3/20/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Can this product be used on relaxed (permed) hair?
                      Asked on 9/5/2016 by Amb

                      1 answer

                      • Staff Expert

                        A:

                        We recommend consulting the stylist who performed your treatment or the manufacturer of your treatment regarding proper at-home care and products. All ingredients are listed within the product details for easy reference.

                        Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I had a Brazilian Blowout done in my salon and I love it. However, I am almost out of the very expensive shampoo and conditioner that you must buy to use with it. Can I use this product without it stripping out my Blowout?
                      Asked on 8/13/2016 by Juliemcd from Pittsburgh, PA

                      1 answer

                      • Staff Expert

                        A:

                        We always advise to review the ingredients list provided on the product page with your salon stylist to ensure it is appropriate for use.

                        Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this really make wavy hair straight?
                      Asked on 8/8/2016 by Miss_Rowley from Klamath Falls, OR

                      1 answer

                      • Staff Expert

                        A:

                        Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                        Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this and the conditioner for Fro American hair
                      Asked on 7/30/2016 by Kim from Va

                      1 answer

                      • Staff Expert

                        A:

                        Yes, they can be used on all hair types. Enjoy!

                        Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I've extremely curly and frizzy hair, I used this shampoo and conditioner but it tends to make my hair more dry and rough, how can I correct this?
                      Asked on 7/21/2016 by Kanika from Delhi, India

                      1 answer

                      • Staff Expert

                        A:

                        We recommend ensuring you are using the proper amount of product. Also, ensure that you are leaving the conditioner on hair for 3-5 minutes prior to rinsing. Please let us know more about any treatment or styling products you are using, and we can provide more tips! Thanks!

                        Answered on 7/28/2016 by Staff Expert from Ulta Beauty
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