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OGX Ever Straight - Brazilian Keratin Therapy Shampoo

OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

Item #: 2227047 Size: 13.0 oz

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Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein to instantly smooth and fortify your locks for a glossy, healthy-looking glow. Sulfate-free formula gently cleanses and hydrates for silky smooth hair. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner. For best results, use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 304 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Great smell (178)
  • Adds shine (152)
  • Cleans thoroughly (146)
  • Improves hair health (145)
  • Gentle (118)

Cons

  • Doesn't lather well (40)
  • Doesn't work (33)
  • Dries hair out (31)
  • Greasy (16)
  • Harsh (13)

Best Uses

  • Daily use (97)
  • Thick hair (84)
  • Curly hair (81)
  • Fine hair (44)
  • Oily hair (36)
    • Hair Type:
    • Wavy hair (151), Straight hair (63), Very curly hair (41)
    • Reviewer Profile:
    • Beauty conscious (118), Product junkie (80), Survivalist / minimalist (45), Professional stylist (4)

Reviewed by 304 customers

Displaying reviews 1-10

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4.0

Love the smell

By Allie B

from Columbus, MS

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

  • Greasy

Best Uses

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    I really like the smell of this shampoo. My hair still smelled good hours after washing. It cleaned thoroughly. My hair did seem slicker in a greasy way after blow drying but not too sure it helped with straightening my wavy, thick hair.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Awesome Shampoo!

    By danibecool

    from dallas,tx

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health

    Cons

      Best Uses

      • Daily Use

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      great for daily use, definitely would recommend

      • Hair Type:
      • Straight Hair
       
      1.0

      Causes Itchy Scalp

      By EnglishRose

      from Minnesota

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      I bought the Brazilian Keratin Therapy Conditioner first, and I was so pleased with it that a few weeks later I bought the matching shampoo, convinced that I had a winning combination. However, the shampoo seems to dry out my hair and really makes my scalp itch. I do not normally have sensitive skin, so I can only conclude that there's something in the formula that causes this reaction. I have stopped using the shampoo and am very disappointed.

       
      5.0

      Love this!!

      By The international girl!

      from Houston, TX

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Gentle
      • Great Smell
      • Improves Hair Health

      Cons

      • Doesn't Lather Well

      Best Uses

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        Just started using it! Wish it could make more lather!

        • Hair Type:
        • Wavy Hair

        (1 of 2 customers found this review helpful)

         
        1.0

        This is a no no.

        By Eric Santos

        from Philippines

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        I bought the shampoo & conditioner at Lazada. Though it has a nice smell, but it makes my scalp itchy to the point that i need to discontinue the product. The formula is terrible. I'm currently using awapuhi range.

        (0 of 1 customers found this review helpful)

         
        4.0

        Definitely buy again

        By ShyMe

        from Lowell MA

        Verified Buyer

        Pros

        • Great Smell
        • Improves Hair Health

        Cons

          Best Uses

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            Got a good deal with 50% more products. Make my Hair soft & straight.

            • Hair Type:
            • Straight Hair
             
            4.0

            Smells so good

            By Clairebeardoll

            from Tampa, FL

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              This shampoo smells fantastic and coconut oil, keratin proteins, and cocoa butter is a perfect mix for crazy hair like mine. It calms my hair down and leaves it smelling really good.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Smells so good and works!

              By Lizette

              from Granada hills ca

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Improves Hair Health

              Cons

                Best Uses

                  Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                  I love it!

                  • Hair Type:
                  • Wavy Hair

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  Great product

                  By Yildirim

                  from Ädegreesstanbul, TÃ1/4rkiye

                  Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                  Organix iÅŸ great product.I have used and I like it

                   
                  3.0

                  Maybe yes or not

                  By mommy of 3

                  from Nv

                  About Me Beauty Conscious

                  Pros

                  • Cleans Thoroughly
                  • Great Smell
                  • Lathers Well

                  Cons

                  • Dries Hair Out
                  • Harsh

                  Best Uses

                  • Daily Use

                  Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                  I been using two bottles of this shampoo and conditioner I like how it feels in the shower but when I need to brush my hair I have to use some cream or oil to softener a little and detangle so I think it's getting expensive to use this product :( love the smell and the way it leather

                  • Hair Type:
                  • Wavy Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  35 Questions | 35 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Can this product be used on relaxed (permed) hair?
                    Asked on 9/5/2016 by Amb

                    1 answer

                    • Staff Expert

                      A:

                      We recommend consulting the stylist who performed your treatment or the manufacturer of your treatment regarding proper at-home care and products. All ingredients are listed within the product details for easy reference.

                      Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I had a Brazilian Blowout done in my salon and I love it. However, I am almost out of the very expensive shampoo and conditioner that you must buy to use with it. Can I use this product without it stripping out my Blowout?
                    Asked on 8/13/2016 by Juliemcd from Pittsburgh, PA

                    1 answer

                    • Staff Expert

                      A:

                      We always advise to review the ingredients list provided on the product page with your salon stylist to ensure it is appropriate for use.

                      Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this really make wavy hair straight?
                    Asked on 8/8/2016 by Miss_Rowley from Klamath Falls, OR

                    1 answer

                    • Staff Expert

                      A:

                      Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                      Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this and the conditioner for Fro American hair
                    Asked on 7/30/2016 by Kim from Va

                    1 answer

                    • Staff Expert

                      A:

                      Yes, they can be used on all hair types. Enjoy!

                      Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I've extremely curly and frizzy hair, I used this shampoo and conditioner but it tends to make my hair more dry and rough, how can I correct this?
                    Asked on 7/21/2016 by Kanika from Delhi, India

                    1 answer

                    • Staff Expert

                      A:

                      We recommend ensuring you are using the proper amount of product. Also, ensure that you are leaving the conditioner on hair for 3-5 minutes prior to rinsing. Please let us know more about any treatment or styling products you are using, and we can provide more tips! Thanks!

                      Answered on 7/28/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this product straighten curly hair?
                    Asked on 4/23/2016 by Curly Gaby from Miami, FL

                    1 answer

                    • Staff Expert

                      A:

                      Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                      Answered on 4/27/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I have used this product before on my naturally curly hair and it worked wonderfully, but I have recently dyed my hair. Is this product safe for color treated hair?
                    Asked on 4/6/2016 by Curly from Barstow, CA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, Ever Straight Brazilian Keratin Therapy Shampoo is sulfate-free and safe for use on color-treated hair.

                      Answered on 4/22/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Hi
                    Will yhis keratin shapoo works on straightning hair?
                    Will this effect my straighting hair?
                    Asked on 3/4/2016 by Hima bindu

                    1 answer

                    • Staff Expert

                      A:

                      Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                      Answered on 3/7/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Will this make my hair straight
                    Asked on 2/21/2016 by Cheyanne

                    1 answer

                    • Staff Expert

                      A:

                      Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                      Answered on 2/21/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Will this product (with the use of the shampoo and conditioner) make my hair straighter?
                    Asked on 2/21/2016 by Savannah

                    1 answer

                    • Staff Expert

                      A:

                      Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                      Answered on 2/21/2016 by Staff Expert from Ulta Beauty
                  Displaying questions 1-10Previous | Next »

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