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OGX Ever Straight - Brazilian Keratin Therapy Shampoo

OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

Item #: 2227047 Size: 13.0 oz

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Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein to instantly smooth and fortify your locks for a glossy, healthy-looking glow. Sulfate-free formula gently cleanses and hydrates for silky smooth hair. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner. For best results, use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 313 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Great smell (183)
  • Adds shine (154)
  • Cleans thoroughly (151)
  • Improves hair health (148)
  • Gentle (121)

Cons

  • Doesn't lather well (40)
  • Doesn't work (35)
  • Dries hair out (34)
  • Greasy (16)
  • Harsh (13)

Best Uses

  • Daily use (98)
  • Thick hair (86)
  • Curly hair (83)
  • Fine hair (44)
  • Oily hair (37)
    • Hair Type:
    • Wavy hair (153), Straight hair (66), Very curly hair (43)
    • Reviewer Profile:
    • Beauty conscious (122), Product junkie (81), Survivalist / minimalist (45), Professional stylist (4)

Reviewed by 313 customers

Displaying reviews 1-10

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1.0

I would not buy this product

By Ronnie

from Midway Ga

About Me Beauty Conscious

Verified Buyer

Pros

  • Great Smell

Cons

  • Dries Hair Out
  • Ineffective

Best Uses

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    This product dried out my hair

    • Hair Type:
    • Straight Hair
     
    5.0

    Loved it. Will use it again

    By sarah

    from richmond

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Lathers Well

    Cons

      Best Uses

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        i use this product every day

        • Hair Type:
        • Straight Hair
         
        4.0

        Like

        By Anonymous45678

        from United States

        Pros

        • Cleans Thoroughly
        • Gentle
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            Only con I can think of is that it makes my hair knottier than usual though the extra knots make it worth it since my hair feels more like actual hair and not the wiry mess that sulfate store brand shampoos do to it, also makes my hair softer. I wouldn't say like model soft though. Doesn't make my hair straight but noticeably straighter, though I have pretty naturally thick and wavy hair. I think the shampoo lathers and cleans well enough too but I probably use more than most others do since I have thick hair anyway. The scents are okay and I think not complainable, the shampoo smells something like coconut and vanilla and the conditioner like mint.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Only shampoo I buy

            By Sam from fl

            from Tampa fl

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Oily Hair
              • Thicker Hair

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              Definitely smooths hair without weighing down. Only shampoo I buy and I've used every high end brand and this works better!

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love it

              By Dominique

              from North Carolina

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Improves Hair Health

              Cons

                Best Uses

                • Curly Hair

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                Keeps my hair straight and frizz free in humidity.

                • Hair Type:
                • Very Curly Hair
                 
                5.0

                Amazing Shampoo

                By Yoga Girl

                from New Jersey, United States

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                Amazing Shampoo!!! My hair is light, full, bouncy, shiny, and feels amazing to the touch. Takes out frizz but doesn't flatten, truly worth trying this product.

                (1 of 2 customers found this review helpful)

                 
                2.0

                I would not try this product again. It makes hair dry.

                By Tic

                from Houston,Tx

                About Me Beauty Conscious

                Pros

                • Cleans Thoroughly
                • Great Smell
                • Lathers Well

                Cons

                • Dries Hair Out

                Best Uses

                • Thicker Hair

                Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                My hair is natural. I wash it every two weeks. It is dry and brittle. If I go swimming; I apply a leave in conditioner before putting on my swim cap.

                • Hair Type:
                • Very Curly Hair
                 
                2.0

                It works as an average conditioner

                By Shakiba

                from Riverside, CA

                Pros

                • Gentle
                • Great Smell

                Cons

                • Dries Hair Out
                • Ineffective

                Best Uses

                  Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                  I have straight colored hair, so I thought maybe this Brazilian Keratin Therapy helps the ends that are dryer and deformed! Comparing this conditioner to a no-name Hotel conditioner I can say this one does no better than the other and actually gets more amount of conditioner to moisturize my hairs and as a result, I get drier hair too! Anyway, It's nothing like Keratin therapy, smells like coconut oil though!

                  • Hair Type:
                  • Straight Hair
                   
                  4.0

                  Love the smell

                  By AllieB

                  from Columbus, MS

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Great Smell
                  • Lathers Well

                  Cons

                  • Greasy

                  Best Uses

                    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                    I really like the smell of this shampoo. My hair still smelled good hours after washing. It cleaned thoroughly. My hair did seem slicker in a greasy way after blow drying but not too sure it helped with straightening my wavy, thick hair.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Awesome Shampoo!

                    By danibecool

                    from dallas,tx

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Great Smell
                    • Improves Hair Health

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                      great for daily use, definitely would recommend

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      37 Questions | 37 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is this a product that can be used after getting keratin straightening treatment? Must contain Sodium Chloride and be Sulfate Free?
                        Asked on 4/13/2017 by Sammy

                        1 answer

                        • Staff Expert

                          A:

                          This shampoo is sulfate-free, but it is not free of sodium chloride. We suggest reviewing the ingredients list provided within the product description with your stylist to ensure it's appropriate to use on your keratin-treated hair.

                          Answered on 4/13/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        I know that over protein to the hair such as keratin can be bad. Is this product safe to use daily or limited ?
                        Asked on 2/17/2017 by Liz from SF, CA

                        1 answer

                        • Staff Expert

                          A:

                          This product is safe and gentle enough for daily use.

                          Answered on 3/20/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Can this product be used on relaxed (permed) hair?
                        Asked on 9/5/2016 by Amb

                        1 answer

                        • Staff Expert

                          A:

                          We recommend consulting the stylist who performed your treatment or the manufacturer of your treatment regarding proper at-home care and products. All ingredients are listed within the product details for easy reference.

                          Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I had a Brazilian Blowout done in my salon and I love it. However, I am almost out of the very expensive shampoo and conditioner that you must buy to use with it. Can I use this product without it stripping out my Blowout?
                        Asked on 8/13/2016 by Juliemcd from Pittsburgh, PA

                        1 answer

                        • Staff Expert

                          A:

                          We always advise to review the ingredients list provided on the product page with your salon stylist to ensure it is appropriate for use.

                          Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this really make wavy hair straight?
                        Asked on 8/8/2016 by Miss_Rowley from Klamath Falls, OR

                        1 answer

                        • Staff Expert

                          A:

                          Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                          Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this and the conditioner for Fro American hair
                        Asked on 7/30/2016 by Kim from Va

                        1 answer

                        • Staff Expert

                          A:

                          Yes, they can be used on all hair types. Enjoy!

                          Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I've extremely curly and frizzy hair, I used this shampoo and conditioner but it tends to make my hair more dry and rough, how can I correct this?
                        Asked on 7/21/2016 by Kanika from Delhi, India

                        1 answer

                        • Staff Expert

                          A:

                          We recommend ensuring you are using the proper amount of product. Also, ensure that you are leaving the conditioner on hair for 3-5 minutes prior to rinsing. Please let us know more about any treatment or styling products you are using, and we can provide more tips! Thanks!

                          Answered on 7/28/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product straighten curly hair?
                        Asked on 4/23/2016 by Curly Gaby from Miami, FL

                        1 answer

                        • Staff Expert

                          A:

                          Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                          Answered on 4/27/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I have used this product before on my naturally curly hair and it worked wonderfully, but I have recently dyed my hair. Is this product safe for color treated hair?
                        Asked on 4/6/2016 by Curly from Barstow, CA

                        1 answer

                        • Staff Expert

                          A:

                          Yes, Ever Straight Brazilian Keratin Therapy Shampoo is sulfate-free and safe for use on color-treated hair.

                          Answered on 4/22/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Hi
                        Will yhis keratin shapoo works on straightning hair?
                        Will this effect my straighting hair?
                        Asked on 3/4/2016 by Hima bindu

                        1 answer

                        • Staff Expert

                          A:

                          Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                          Answered on 3/7/2016 by Staff Expert from Ulta Beauty
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