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OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum

OGX

Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum

Item #: 2227051 Size: 3.3 oz

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Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein instantly add a glossy, lustrous sheen to any hair type. Transform your hair into silky smooth locks. Keeps your locks glossy with a healthy-looking glow. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply a small amount of OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum to palm, rub hands together, then apply evenly to surface of damp hair (towel dried) hair working through to ends. For best results, use in conjunction with other OGX Brazilian Keratin Therapy products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Cyclopentasiloxane, Cyclotetrasiloxane, C12-15 Alkyl Benzoate, Dimethiconol, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Aloe Barbadensis Leaf Extract, Panthenol, Fragrance (Parfum).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Anti Breakage Serum
 
4.4

(based on 111 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to use (74)
  • Smells great (71)
  • Effective (44)
  • Good value (37)
  • Gentle (34)

Cons

  • Doesn't work (5)
  • Greasy (4)
  • Heavy (3)

Best Uses

  • Frizziness/flyaways (46)
  • Dry/damaged hair (43)
  • Color-treated hair (36)
  • Curly hair (22)
  • Daily use (21)
    • Reviewer Profile:
    • Beauty conscious (39), Product junkie (33), Survivalist / minimalist (27)
    • Hair Type:
    • Wavy hair (58), Very curly hair (27), Straight hair (15)

Reviewed by 111 customers

Displaying reviews 1-10

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5.0

Perfect for curly hair that doesn't want to cooperate!

By that girl cheeky

from Columbus, Ohio

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Gentle
  • Good Value
  • Smells great

Cons

    Best Uses

    • Dry/Damaged Hair
    • Flaking/Dandruff
    • Frizziness/Flyaways

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

    Used to use this product all the time and forgot about it. Now that I have come to it it's like love all over again.

    • Hair Type:
    • Very Curly Hair
     
    1.0

    This product changed

    By Londonl

    from Fort Lauderdale, FL, United States

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

    This used to be a thick creamy product I used once a month, but now it is just a thin oil that has little effect on my hair. The other product made my hair straight down to the roots. I'm not happy about the change.

     
    5.0

    Great product

    By Lorrie

    from Tecumseh, MI

    Verified Buyer

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

    It makes my hair really soft and smooth - no frizz!

    • Was this a gift?:
    • No
     
    5.0

    Favorite Hair Product I Own

    By Tay

    from Louisiana

    Verified Buyer

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

    I have pink/lavender hair and this last time that I lightened it took its toll. I knew I over processed a bit and needed to get me some good hair stuff. This is cheap and I tell you...it's a miracle in a bottle. I switch back and forth from this and the miracle coconut oil from ogx. This is my favorite. My hair is so soft. I was worried it was going to make my hair oily...NOT AT ALL. Perfect for my hair.

     
    5.0

    Glad I tried it!

    By Marci

    from Houston TX

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Controls Frizz
    • Lightweight
    • Non-Greasy
    • Smells Great

    Cons

      Best Uses

      • Fine texture tends to frizz
      • Straight Hair
      • Thinner Hair

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

      I really like this product for my hair which is fine and tends to frizz. It doesn't weigh it down or feel greasy. :)

      • Hair Type:
      • Straight Hair
       
      5.0

      Love it

      By Alice

      from Newport news va

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Controls Frizz
      • Easy To Use

      Cons

      • Heavy

      Best Uses

      • Curly Hair
      • Daily Use
      • Straight Hair
      • Thicker Hair

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

      Love it

      • Hair Type:
      • Wavy Hair
       
      5.0

      It was great

      By Carma

      from Chicago il

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use

      Cons

        Best Uses

        • Straight Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

        The smell was great

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love this products

        By NiNi

        from NY

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Controls Frizz
        • Non-Greasy
        • Smells Great

        Cons

          Best Uses

          • Straight Hair
          • Thicker Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

          Put on towel dried hair before blow drying. And after straightened with iron for shine and to keep from fizziness.

          • Hair Type:
          • Straight Hair
           
          5.0

          love it

          By Page

          from Colorado

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Detangles Hair
          • Smoothing
          • Straightening

          Cons

          • Bottle Leaks If Not Uprig

          Best Uses

          • Smooths
          • Straightens

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

          I love this product, it doesn't take very much at all for my hair which is pretty long but thin. Normally my hair dries very wavy but after using this stuff it dries pretty straight. The only thing is the cap isnt super secure so it leaks a little if the bottle gets knocked over and stays on its side for a bit.

          • Hair Type:
          • Wavy Hair
           
          4.0

          Great product

          By Moo

          from Ny ny

          About Me Minimalist

          Verified Buyer

          Pros

          • Controls Frizz
          • Easy To Use
          • Smells Great

          Cons

            Best Uses

            • Curly Hair

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

            Smells great

            • Hair Type:
            • Wavy Hair

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            10 Questions | 10 Answers
            Displaying questions 1-10
            • Q:

              Does this product work on African American natural hair to make it straight?
              Asked on 6/25/2016 by Tic from Houston,Tx

              1 answer

              • Staff Expert

                A:

                This product does not have a straightening effect.

                Answered on 7/28/2016 by Staff Expert from Ulta Beauty
            • Q:

              Can I use this product as well as with the OGX keratin straighten shampoo and conditioner and put gel in my hair afterwards or is that a bad idea?
              Asked on 5/15/2016 by Andrew from Florida

              1 answer

              • Staff Expert

                A:

                You can absolutely apply the serum to towel dried hair after shampooing and conditioning, then follow with additional styling products. Enjoy!

                Answered on 5/17/2016 by Staff Expert from Ulta Beauty
            • Q:

              Is this product the same as the OGX brazilian keratin therapy 30 day treatment?
              Asked on 2/6/2016 by Kia from Georgia

              1 answer

              • Staff Expert

                A:

                No, it is not. Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum is a daily leave-in styling treatment.

                Answered on 2/8/2016 by Staff Expert from Ulta Beauty
            • Q:

              Hi, I have fine, thin, straight hair. Will this product cause my hair to look greasy?? I'm looking for a anti-breakage, strengthening serum that gives a smooth, glossy, non-oily appearance. Thank you!
              Asked on 12/12/2015 by Bellbaby

              1 answer

              • Staff Expert

                A:

                Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum instantly adds a glossy, lustrous sheen to any hair type.

                Answered on 12/15/2015 by Staff Expert from Ulta Beauty
            • Q:

              do I rinse it out or do I leave it in my hair
              Asked on 12/11/2015 by pebble from chicago

              1 answer

              • Staff Expert

                A:

                This is a leave-in treatment. Apply a small amount of OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum to palm, rub hands together, then apply evenly to surface of damp hair (towel dried) hair working through to ends. For best results, use in conjunction with other OGX Brazilian Keratin Therapy products.

                Answered on 12/15/2015 by Staff Expert from Ulta Beauty
            • Q:

              My hair is very fine and very blonde ( highlighted). I have fairly straight hair naturally, but I like it pin straight and heavily use a flat iron each day. I use a heat protectant but want to know if this will help the condition of my hair and make it easier to get pin straight.
              Asked on 9/2/2015 by Jules from Cincinnati, oh

              1 answer

              • Staff Expert

                A:

                The Brazilian Keratin Therapy Anti Breakage Serum is a great product to use on hair that is heat styled daily, since it will strengthen hair against breakage. It smooths hair's cuticle to eliminate frizz and add shine. This serum can be used prior to flat ironing hair, but is not a heat protectant. We suggest Brazilian Keratin Therapy Flat Iron Spray:
                http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod3120807

                Answered on 9/3/2015 by Staff Expert from ULTA Beauty
            • Q:

              Hi can use this product with iron flat ..does it heat protection?
              Asked on 3/28/2015 by zeena from UK

              1 answer

            • Q:

              I have done a Keratin treatment on my hair. So Can I use this product>
              Please confirm if this is sulfate free.
              Asked on 3/14/2015 by SR from Bangalore

              1 answer

              • Staff Expert

                A:

                This product is sulfate-free and salt-free, so it is safe to use on keratin-, color-, and chemically-treated hair.

                Answered on 3/17/2015 by Staff Expert from ULTA.com
            • Q:

              What color is this product?
              Asked on 12/7/2014 by Jnnfrstvz from New York, NY

              1 answer

              • Staff Expert

                A:

                The serum is clear.

                Answered on 12/9/2014 by Staff Expert from ULTA.com
            • Q:

              How do I use this product?
              Asked on 7/1/2014 by Hannah from NY

              1 answer

              • Staff Expert

                A:

                Apply a small amount of serum to palms, rub together, then apply evenly to damp (towel-dried) hair, working through ends. Style as usual.

                Answered on 7/11/2014 by Staff Expert from ULTA.com
            Displaying questions 1-10

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