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OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum

OGX

Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum

Item #: 2227051 Size: 3.3 oz

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Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein instantly add a glossy, lustrous sheen to any hair type. Transform your hair into silky smooth locks. Keeps your locks glossy with a healthy-looking glow. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply a small amount of OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum to palm, rub hands together, then apply evenly to surface of damp hair (towel dried) hair working through to ends. For best results, use in conjunction with other OGX Brazilian Keratin Therapy products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Cyclopentasiloxane, Cyclotetrasiloxane, C12-15 Alkyl Benzoate, Dimethiconol, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Aloe Barbadensis Leaf Extract, Panthenol, Fragrance (Parfum).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Anti Breakage Serum
 
4.4

(based on 116 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to use (78)
  • Smells great (75)
  • Effective (48)
  • Good value (40)
  • Gentle (37)

Cons

  • Doesn't work (5)
  • Greasy (4)
  • Heavy (3)

Best Uses

  • Frizziness/flyaways (48)
  • Dry/damaged hair (46)
  • Color-treated hair (39)
  • Curly hair (22)
  • Daily use (21)
    • Reviewer Profile:
    • Beauty conscious (40), Product junkie (35), Survivalist / minimalist (28)
    • Hair Type:
    • Wavy hair (60), Very curly hair (28), Straight hair (16)

Reviewed by 116 customers

Displaying reviews 1-10

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5.0

Love it!

By AM

from Dover, DE

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Gentle
  • Smells great

Cons

    Best Uses

    • Normal Hair

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

    I love this serum, you only need a tiny bit. I spray my hair with an argon oil heat spray, passed the flat iron and then finish with the serum. I do this in small to medium sections. It smells great and is light, gives a great shine, and not heavy at all.

    • Hair Type:
    • Straight Hair
     
    5.0

    I love it hair is wayyyy healthier

    By Dede

    from San Francisco

    About Me Product Junkie

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Gentle
    • Good Value
    • Smells great

    Cons

      Best Uses

      • Color-treated Hair
      • Dry/Damaged Hair

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

      Can mix with other products.

      • Hair Type:
      • Very Curly Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      i WILL definetly be buying this again

      By aj

      from baton rouge, La

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Effective
      • Good Value
      • Smells great

      Cons

        Best Uses

        • Color-treated Hair
        • Dry/Damaged Hair
        • Frizziness/Flyaways

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

        So wonderful. I have super damaged hair. Lets just say that i over bleached it. My hair felt like straw. This product made my hair feellike hair again . It smells amazing and is very easy to use. I just rub it between my hands and run it through my hair. Simple. Easy. Just my style.

        • Hair Type:
        • Wavy Hair

        (1 of 1 customers found this review helpful)

         
        4.0

        Silky smooth, non greasy. No frizz

        By Roza

        from Hawaii

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Gentle
        • Good Value
        • Smells great

        Cons

          Best Uses

          • Color-treated Hair
          • Dry/Damaged Hair
          • Frizziness/Flyaways
          • Limpness/Lifelessness
          • Normal Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

          Love how it leaves my hair after flat ironing. Silky smooth and not greasy. Its last all day

          • Hair Type:
          • Wavy Hair

          (0 of 1 customers found this review helpful)

           
          5.0

          Best stuff ever!

          By Kat28

          from Cape Jervis, South Australia, Australia

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

          I have been using this wonderful product for over a year. I will never use anything else for my fine curly frizzy mess. I use it when straightening my hair. Not when it is wet like I am supposed to as I can't. I use my tongs and then put the oil straight in while my hair is hot and the cuticles are open. I then straighten it again and my hair stays frizz free for a week in between washes. It is the best oil ever and other treatments make my hair feel oily and dirty and just doesn't work like this wonderful oil. It doesn't leave a residue or dirty feeling.. All in all I will never use any other product after using this wonderful product...

           
          5.0

          Perfect for curly hair that doesn't want to cooperate!

          By that girl cheeky

          from Columbus, Ohio

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Gentle
          • Good Value
          • Smells great

          Cons

            Best Uses

            • Dry/Damaged Hair
            • Flaking/Dandruff
            • Frizziness/Flyaways

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

            Used to use this product all the time and forgot about it. Now that I have come to it it's like love all over again.

            • Hair Type:
            • Very Curly Hair
             
            1.0

            This product changed

            By Londonl

            from Fort Lauderdale, FL, United States

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

            This used to be a thick creamy product I used once a month, but now it is just a thin oil that has little effect on my hair. The other product made my hair straight down to the roots. I'm not happy about the change.

             
            5.0

            Great product

            By Lorrie

            from Tecumseh, MI

            Verified Buyer

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

            It makes my hair really soft and smooth - no frizz!

            • Was this a gift?:
            • No
             
            5.0

            Favorite Hair Product I Own

            By Tay

            from Louisiana

            Verified Buyer

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

            I have pink/lavender hair and this last time that I lightened it took its toll. I knew I over processed a bit and needed to get me some good hair stuff. This is cheap and I tell you...it's a miracle in a bottle. I switch back and forth from this and the miracle coconut oil from ogx. This is my favorite. My hair is so soft. I was worried it was going to make my hair oily...NOT AT ALL. Perfect for my hair.

             
            5.0

            Glad I tried it!

            By Marci

            from Houston TX

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Controls Frizz
            • Lightweight
            • Non-Greasy
            • Smells Great

            Cons

              Best Uses

              • Fine texture tends to frizz
              • Straight Hair
              • Thinner Hair

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum:

              I really like this product for my hair which is fine and tends to frizz. It doesn't weigh it down or feel greasy. :)

              • Hair Type:
              • Straight Hair

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              11 Questions | 11 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                What is the best hair care product for really bad hair breakage?
                Asked on 10/16/2016 by Ulta from Lala land

                1 answer

                • Staff Expert

                  A:

                  The Brazilian Keratin Therapy Anti-Breakage Serum is an excellent choice if preventing breakage is your main haircare concern.

                  Answered on 10/25/2016 by Staff Expert from Ulta Beauty
              • Q:

                Does this product work on African American natural hair to make it straight?
                Asked on 6/25/2016 by Tic from Houston,Tx

                1 answer

                • Staff Expert

                  A:

                  This product does not have a straightening effect.

                  Answered on 7/28/2016 by Staff Expert from Ulta Beauty
              • Q:

                Can I use this product as well as with the OGX keratin straighten shampoo and conditioner and put gel in my hair afterwards or is that a bad idea?
                Asked on 5/15/2016 by Andrew from Florida

                1 answer

                • Staff Expert

                  A:

                  You can absolutely apply the serum to towel dried hair after shampooing and conditioning, then follow with additional styling products. Enjoy!

                  Answered on 5/17/2016 by Staff Expert from Ulta Beauty
              • Q:

                Is this product the same as the OGX brazilian keratin therapy 30 day treatment?
                Asked on 2/6/2016 by Kia from Georgia

                1 answer

                • Staff Expert

                  A:

                  No, it is not. Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum is a daily leave-in styling treatment.

                  Answered on 2/8/2016 by Staff Expert from Ulta Beauty
              • Q:

                Hi, I have fine, thin, straight hair. Will this product cause my hair to look greasy?? I'm looking for a anti-breakage, strengthening serum that gives a smooth, glossy, non-oily appearance. Thank you!
                Asked on 12/12/2015 by Bellbaby

                1 answer

                • Staff Expert

                  A:

                  Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum instantly adds a glossy, lustrous sheen to any hair type.

                  Answered on 12/15/2015 by Staff Expert from Ulta Beauty
              • Q:

                do I rinse it out or do I leave it in my hair
                Asked on 12/11/2015 by pebble from chicago

                1 answer

                • Staff Expert

                  A:

                  This is a leave-in treatment. Apply a small amount of OGX Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum to palm, rub hands together, then apply evenly to surface of damp hair (towel dried) hair working through to ends. For best results, use in conjunction with other OGX Brazilian Keratin Therapy products.

                  Answered on 12/15/2015 by Staff Expert from Ulta Beauty
              • Q:

                My hair is very fine and very blonde ( highlighted). I have fairly straight hair naturally, but I like it pin straight and heavily use a flat iron each day. I use a heat protectant but want to know if this will help the condition of my hair and make it easier to get pin straight.
                Asked on 9/2/2015 by Jules from Cincinnati, oh

                1 answer

                • Staff Expert

                  A:

                  The Brazilian Keratin Therapy Anti Breakage Serum is a great product to use on hair that is heat styled daily, since it will strengthen hair against breakage. It smooths hair's cuticle to eliminate frizz and add shine. This serum can be used prior to flat ironing hair, but is not a heat protectant. We suggest Brazilian Keratin Therapy Flat Iron Spray:
                  http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod3120807

                  Answered on 9/3/2015 by Staff Expert from ULTA Beauty
              • Q:

                Hi can use this product with iron flat ..does it heat protection?
                Asked on 3/28/2015 by zeena from UK

                1 answer

              • Q:

                I have done a Keratin treatment on my hair. So Can I use this product>
                Please confirm if this is sulfate free.
                Asked on 3/14/2015 by SR from Bangalore

                1 answer

                • Staff Expert

                  A:

                  This product is sulfate-free and salt-free, so it is safe to use on keratin-, color-, and chemically-treated hair.

                  Answered on 3/17/2015 by Staff Expert from ULTA.com
              • Q:

                What color is this product?
                Asked on 12/7/2014 by Jnnfrstvz from New York, NY

                1 answer

                • Staff Expert

                  A:

                  The serum is clear.

                  Answered on 12/9/2014 by Staff Expert from ULTA.com
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