skip to main content
ULTA
  • Home
  • / Hair
  • / Styling Products
  • / Wax & Pomade
  • / EIMI Rugged Texture Matte Texturizing Paste
Wella EIMI Rugged Texture Matte Texturizing Paste

Wella

EIMI Rugged Texture Matte Texturizing Paste

Item #: 2291986 Size: 2.54 oz

Ask a Question

Texturize your look with this matte paste to give your hair a rugged effect with strong definition. Matte texturizing paste. Hold level 3.

Manipulate with your palms into dry hair to shape and texturize rugged looks with a matte finish.
Water/Eau, Ceresin, Petrolatum, Octylacrylamide/Acrylates/ Butylaminoethyl Methacrylate Copolymer, Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, PVP, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Alcohol Denat., Mineral Oil/Huile Minérale, Dicaprylyl Maleate, Phenoxyethanol, Aminomethyl Propanol, Fragrance/Parfum, Carbomer, Panthenol, Methylparaben, Propylparaben, Ethylhexyl Methoxycinnamate, Disodium EDTA, Iron Oxides, Mica, Titanium Dioxide.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
WellaEIMI Rugged Texture Matte Texturizing Paste
 
4.8

(based on 4 reviews)

100%

of respondents would recommend this to a friend.

Pros

  • Strong hold (4)

Cons

No Cons

Best Uses

  • Fine hair (3)
    • Hair Type:
    • Straight hair (3)

Reviewed by 4 customers

Displaying reviews 1-4

Back to top

 
5.0

Yes I will buy again!

By Mama jan

from Butler pa

About Me Minimalist

Verified Buyer

Pros

  • I wear my hair spiked. Love it
  • Strong Hold

Cons

    Best Uses

    • Thinner Hair

    Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

    I love the product for my grey spikes fine having r. A little pricey.. but you don't need a lot..

    • Hair Type:
    • Straight Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    Love it!

    By KOC

    from Peachtree City, GA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Controls Frizz
    • Easy To Use
    • Strong Hold

    Cons

    • Expensive

    Best Uses

    • Daily Use
    • Fine Hair
    • Short Hair

    Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

    I use this everyday to hold curl and add volume to my very fine hair. It works beautifully and a little goes a long way. I actually like this a lot better than the redken hair paste because it dries to a natural look instead of the gelled or wet look I sometimes got with the redken paste. I don't love the grapefruit scent but I don't notice during the day.

    • Hair Type:
    • Straight Hair
     
    4.0

    ruuged texture matte works

    By candy

    from va

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Lightweight
    • Non-Greasy
    • Strong Hold

    Cons

      Best Uses

      • Curly Hair
      • Thinner Hair

      Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

      This stuff works, very sticky, but it works

      • Hair Type:
      • Wavy Hair
       
      5.0

      I love this stuff

      By Lisee

      from Tonawanda, NY

      About Me Minimalist

      Verified Buyer

      Pros

      • Controls Frizz
      • Lightweight
      • Non-Greasy
      • Strong Hold

      Cons

        Best Uses

        • Daily Use

        Comments about Wella EIMI Rugged Texture Matte Texturizing Paste:

        I use it everyday. It helps to give my hair texture. I don't even have to use a brush.

        • Hair Type:
        • Straight Hair

        Displaying reviews 1-4

        Back to top

        Q&A

        Product Q&A

        Do you have questions about this product?

        Get answers from in-house experts.

        1 Question | 1 Answer
        Displaying question 1
        • Q:

          I have fly aways on the top of my head and I would like to know which product would have the best hold. Grip Cream Flexible Molding Cream, Rugged Texture Matte Texturizing Paste, or Just Brilliant Shine Pomade. Do any of these products have a similar hold that Redken Water Wax has? I have tried extra hold hair sprays and they never worked for me. Thank you.
          Asked on 4/12/2017 by Ginger from NJ

          1 answer

          • Staff Expert

            A:

            My suggestion to tame those stubborn flyaways would be to use the Rugged Texture Matte Texturizing Paste. This product is matte which means it will be drier on your hair; it has a nice holding power of 3 and will keep those stragglers in place. :-)

            Answered on 4/13/2017 by Staff Expert from Ulta Beauty
        Displaying question 1

        Do you have a question about this product?