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Wella EIMI Flowing Form Anti-Frizz Smoothing Balm

Wella

EIMI Flowing Form Anti-Frizz Smoothing Balm

Item #: 2291969 Size: 3.8 oz

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Create luxurious smoothness with flexible control and natural movement. Formulated to reduce frizz and help protect your hair against dehydration whilst using hot tools. Anti-frizz smoothing balm. Hold level 2.

Apply 2-5 pumps and work thoroughly through the mid-lengths and ends. Blow dry with a brush. For extra smooth results, finish with styling iron.
Water/Eau, PVP Polyquaternium-37, Propylene Glycol Dicaprylate/ Dicaprate, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Polyquaternium-4, Fragrance/Parfum, Phenoxyethanol, Cetearyl Alcohol, Panthenol, PPG-1 Trideceth-6, Glyoxylic Acid, Disodium EDTA, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Peg-20 Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Sorbitan Oleate.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
WellaEIMI Flowing Form Anti-Frizz Smoothing Balm
 
4.7

(based on 16 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Controls frizz (10)
  • Easy to use (9)
  • Smells great (9)
  • Lightweight (7)
  • Non-greasy (7)

Cons

  • Heavy (3)

Best Uses

  • Daily use (8)
  • Thick hair (7)
  • Curly hair (6)
    • Hair Type:
    • Wavy hair (8)
    • Reviewer Profile:
    • Product junkie (4), Survivalist / minimalist (4), Beauty conscious (3)

Reviewed by 16 customers

Displaying reviews 1-10

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5.0

I would buy this product again!

By 4BoyMomma

from Carlisle, PA

About Me Beauty Conscious

Verified Buyer

Pros

  • Controls Frizz
  • Easy To Use
  • Lightweight
  • Non-Greasy

Cons

  • Cost

Best Uses

  • Curly Hair
  • Daily Use
  • Thicker Hair

Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

Love this product! I have used this product over and over again--- My hair is thick and curly. I only use a small amount and pull it through my damp hair-- I use a diffuser to dry my hair and go! It feels great in the hair-- not heavy at all, and the curl and no frizz lasts all day-- rain, wind, snow or sunshine! I am very pleased with the results. The only negative-- is a squirt too much and it weighs down the hair-- so you only need a little and I have a lot of hair! Would highly recommend to others and will definitely purchase again!

  • Hair Type:
  • Wavy Hair
 
5.0

Great stuff!

By Ashly H

from Cypress Tx

About Me Product Junkie

Verified Reviewer

Pros

  • Controls Frizz
  • Easy To Use
  • Lightweight
  • Non-Greasy
  • Smells Great

Cons

    Best Uses

    • Daily Use

    Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

    I found this gem out when my hair stylist used this on me! If you blow dry your hair on the daily, this is going to be your BEST FRIEND. On the plus side, it smells great. This did not weigh my hair down, and I have blonde frizzy hair and tons of things can weigh my hair down easily. Not this stuff, I use this every time I blow dry my hair and it's seriously the best.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Will definitely continue buying this product!

    By Lela

    from Spring, TX

    About Me Minimalist

    Verified Buyer

    Pros

    • Controls Frizz
    • Easy To Use
    • Lightweight
    • Non-Greasy
    • Smells Great

    Cons

      Best Uses

      • Curly Hair
      • Daily Use
      • Straight Hair
      • Thicker Hair

      Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

      Use daily before blow drying. Helps with most of my frizz.

      • Hair Type:
      • Wavy Hair
       
      5.0

      I have used this product for years and absolutely love it

      By Jen

      from Florida

      About Me Minimalist

      Verified Buyer

      Pros

      • Controls Frizz
      • Easy To Use
      • Non-Greasy
      • Smells Great

      Cons

        Best Uses

        • Curly Hair
        • Daily Use
        • Travel

        Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

        I use this daily, controls the frizz and smells great.

        • Hair Type:
        • Very Curly Hair
         
        5.0

        Smooth operator

        By Jefe

        from TX

        About Me Product Junkie

        Verified Buyer

        Pros

        • Controls Frizz

        Cons

          Best Uses

          • Daily Use
          • Thinner Hair

          Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

          This balm helps to keep my hair smooth all day long. Looks great into the night.

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          4.0

          Not bad!

          By Kerri

          from Virginia

          About Me Minimalist

          Verified Buyer

          Pros

          • Controls Frizz
          • Easy To Use

          Cons

          • Heavy

          Best Uses

          • Thicker Hair
          • Wavy Hair

          Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

          Great for keeping my wacky waves and frizziness in check. Still finding the perfect amount for my shorter hair. Using too much tends to make my hair seem heavy and will seem dirty faster than normal. But as I've used less, that feeling is less and less.

          • Hair Type:
          • Wavy Hair
           
          4.0

          Love it

          By Radiokacy

          from McKinney

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Controls Frizz
          • Smells Great

          Cons

          • Heavy

          Best Uses

          • Thicker Hair

          Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

          I have very coarse hair that frizzes easily. This product works well in controlling the frizz. It's easy to use too much though and if you do it's very heavy.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Love it!

          By Miss frizz

          from New york, ny

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Controls Frizz
          • Easy To Use
          • Lightweight
          • Non-Greasy

          Cons

            Best Uses

            • Curly Hair
            • Thicker Hair

            Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

            Really makes it easy to blow dry and controls frizz.

            • Hair Type:
            • Wavy Hair

            (4 of 4 customers found this review helpful)

             
            5.0

            My absolute favorite!!!

            By CFlo03

            from Dallas, Texas

            About Me Minimalist

            Verified Buyer

            Pros

            • Controls Frizz
            • Easy To Use
            • Lightweight
            • Non-Greasy
            • Smells Great
            • Strong Hold

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Thicker Hair

              Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

              I have tried every "anti-frizz" product you can think of. I can honestly nothing compares to Wella Flowing Form. It's so amazing that I haven't straightened my hair in weeks! Embracing my waves to the fullest and loving it! I would most definitely recommend this product to anyone having a hard time finding an anti-frizz product that actually works. Huge plus, it smells AMAZING!!!!!

              • Hair Type:
              • Wavy Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              frizz

              By adri

              from Texas

              Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

              I have thick frizzy hair and this tames my mane! Plus it smells so good!!!

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              4 Questions | 4 Answers
              Displaying questions 1-4
              • Q:

                I have wavy medium textured hair which I color and I blow dry and flat iron every day and I would like to know if you can use both these products together on towel dry hair before blow drying. The Wella Flowing Form Anti Frizz Smoothing Balm and the Wella Thermal Image Heat Protection Spray. Or is it not necessary to use both. Which product is the better one to use and which one would you apply first. Does the Smoothing Balm have heat protection? Also if you use both would it be a heavy feeling. Thank you.
                Asked on 4/12/2017 by Ginger from NJ

                1 answer

                • Staff Expert

                  A:

                  I would recommend using both the Wella EIMI Flowing Form Anti-Frizz Smoothing Balm and the Wella Thermal Image Heat Protection Spray. Apply the Smoothing Balm after you get out of the shower on freshly shampooed and conditioned, towel dried hair. Emulsify product in your hands and apply from mid shaft to ends. This will be great for creating a mirror-like shine. Next, spray on the Heat Protector, root to tip, to protect your hair from the heat of your hair dryer and hot tools.

                  Answered on 4/13/2017 by Staff Expert from Ulta Beauty
              • Q:

                What's the difference btwn this and the EIMI Perfect Me Lightweight Beauty Balm ?
                Asked on 9/3/2016 by Teresa26 from Memphis TN

                1 answer

                • Staff Expert

                  A:

                  EIMI Lightweight Beauty Balm has a very light feel and is very good for fine textured hair. Both products take care of frizzy hair.

                  Answered on 9/14/2016 by Staff Expert from Ulta Beauty
              • Q:

                What's the difference btwn this and Perfect Me? Would Perfect Me be best to calm frizziness in fine, thinning hair?
                Asked on 8/29/2016 by Teresa from Memphis TN

                1 answer

              • Q:

                I am using the Wella Brilliance poo and con. I was attracted to these because of the "FREE FLOWING" description given which is what I want for my hair. This product says the same. Can I use to control some frizz but with AIR DRYING instead of a blow dryer? and possibly on some days after air drying, still be able to use a curling iron to define curl?
                Asked on 11/4/2015 by VV from CA

                1 answer

                • Staff Expert

                  A:

                  Yes, this product can be used to control frizz which you can let hair air dry or blow dry. This product will stay in hair until next wash so yes, you can still curling iron after a few days of applying product.

                  Answered on 11/20/2015 by Staff Expert from Ulta Beauty
              Displaying questions 1-4

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