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Wella EIMI Flowing Form Anti-Frizz Smoothing Balm

Wella

EIMI Flowing Form Anti-Frizz Smoothing Balm

3.8 oz Item 2291969

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Create luxurious smoothness with flexible control and natural movement. Formulated to reduce frizz and help protect your hair against dehydration whilst using hot tools. Anti-frizz smoothing balm. Hold level 2.

Apply 2-5 pumps and work thoroughly through the mid-lengths and ends. Blow dry with a brush. For extra smooth results, finish with styling iron.
Water/Eau, PVP Polyquaternium-37, Propylene Glycol Dicaprylate/ Dicaprate, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Polyquaternium-4, Fragrance/Parfum, Phenoxyethanol, Cetearyl Alcohol, Panthenol, PPG-1 Trideceth-6, Glyoxylic Acid, Disodium EDTA, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Peg-20 Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Sorbitan Oleate.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
WellaEIMI Flowing Form Anti-Frizz Smoothing Balm
 
4.3

(based on 24 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Controls frizz (14)
  • Easy to use (14)
  • Smells great (13)
  • Lightweight (12)
  • Non-greasy (10)

Cons

  • Heavy (4)
  • Doesn't work (3)

Best Uses

  • Daily use (9)
  • Thick hair (7)
  • Curly hair (6)
  • Fine hair (3)
    • Hair Type:
    • Wavy hair (14), Straight hair (4)
    • Reviewer Profile:
    • Survivalist / minimalist (7), Product junkie (6), Beauty conscious (5)

Reviewed by 24 customers

Displaying reviews 1-10

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1.0

Ineffective

By Donthaveone

from NC

About Me Product Junkie

Verified Buyer

Pros

    Cons

    • Doesn't Work

    Best Uses

      Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

      Not good for me personally..may work for someone else

      • Hair Type:
      • Wavy Hair
       
      2.0

      I did not like this product.

      By tam

      from ramsey, mn

      Verified Buyer

      Pros

      • Smells Great

      Cons

      • Heavy

      Best Uses

        Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

        i used the product when my hair was almost dried. I blow dried my hair.

        • Hair Type:
        • Straight Hair
         
        4.0

        Loving it so far

        By cmango

        from Ohio

        About Me Beauty Conscious

        Verified Reviewer

        Pros

        • Controls Frizz
        • Easy To Use
        • Lightweight
        • Smells Great

        Cons

          Best Uses

            Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

            I've tried many products that claim to control frizz. Humid days completely wreck my hair. I had given up finding anything that worked. My stylist is always trying new products and used flowing form on me during my last appt. I went out the next day and bought it. I've used it every day since. It doesn't dry my hair out and so far has really helped control frizz. I hope you have the same results!

            • Hair Type:
            • Wavy Hair
             
            4.0

            Yes

            By Kc

            from Nampa,id

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use

            Cons

              Best Uses

              • Daily Use

              Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

              Daily on wet hair

              • Hair Type:
              • Straight Hair
               
              5.0

              Got to try it!

              By JennayG

              from White Pine, TN

              About Me Product Junkie

              Verified Buyer

              Pros

              • Controls Frizz
              • Easy To Use
              • Lightweight
              • Non-Greasy
              • Smells Great

              Cons

                Best Uses

                  Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                  I order this a couple months ago bc it was on sale, and was supposed to be good for frizzy, curly hair. I can't go a day without using this. Hop out of the shower, 4 pumps, put it in hair, blow dry and I'm ready for the day. It even helps protect with heat damage and I get so many compliments and I straighten my hair.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Love it!

                  By Maggie

                  from Omaha ne

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Controls Frizz
                  • Easy To Use
                  • Lightweight
                  • Non-Greasy
                  • Smells Great
                  • Strong Hold

                  Cons

                    Best Uses

                    • Thinner Hair

                    Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                    Love the smell and the softeness

                    • Hair Type:
                    • Wavy Hair

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    Does not control frizz

                    By Tam

                    from New Jersey

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Lightweight
                    • Non-Greasy

                    Cons

                    • Doesn't Work

                    Best Uses

                      Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                      This product is easy to use, is not sticky or heavy but it also does not control frizz.
                      My hair looked great after use however, by mid morning my hair had frizz. Why bother? Will return, even on sale it is not worth the money spent.

                      • Hair Type:
                      • Wavy Hair
                       
                      4.0

                      I would recommend.

                      By Cucha

                      from Chicago

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Controls Frizz
                      • Easy To Use
                      • Lightweight

                      Cons

                        Best Uses

                          Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                          Great product. I use when I straighten my hair for a nice smooth finish.

                          • Hair Type:
                          • Wavy Hair

                          (0 of 1 customers found this review helpful)

                           
                          5.0

                          I would buy this product again!

                          By 4BoyMomma

                          from Carlisle, PA

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Controls Frizz
                          • Easy To Use
                          • Lightweight
                          • Non-Greasy

                          Cons

                          • Cost

                          Best Uses

                          • Curly Hair
                          • Daily Use
                          • Thicker Hair

                          Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                          Love this product! I have used this product over and over again--- My hair is thick and curly. I only use a small amount and pull it through my damp hair-- I use a diffuser to dry my hair and go! It feels great in the hair-- not heavy at all, and the curl and no frizz lasts all day-- rain, wind, snow or sunshine! I am very pleased with the results. The only negative-- is a squirt too much and it weighs down the hair-- so you only need a little and I have a lot of hair! Would highly recommend to others and will definitely purchase again!

                          • Hair Type:
                          • Wavy Hair
                           
                          5.0

                          Great stuff!

                          By Ashly H

                          from Cypress Tx

                          About Me Product Junkie

                          Verified Reviewer

                          Pros

                          • Controls Frizz
                          • Easy To Use
                          • Lightweight
                          • Non-Greasy
                          • Smells Great

                          Cons

                            Best Uses

                            • Daily Use

                            Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                            I found this gem out when my hair stylist used this on me! If you blow dry your hair on the daily, this is going to be your BEST FRIEND. On the plus side, it smells great. This did not weigh my hair down, and I have blonde frizzy hair and tons of things can weigh my hair down easily. Not this stuff, I use this every time I blow dry my hair and it's seriously the best.

                            • Hair Type:
                            • Wavy Hair

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Ask a question

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            4 Questions | 4 Answers
                            Displaying questions 1-4
                            • Q:

                              I have wavy medium textured hair which I color and I blow dry and flat iron every day and I would like to know if you can use both these products together on towel dry hair before blow drying. The Wella Flowing Form Anti Frizz Smoothing Balm and the Wella Thermal Image Heat Protection Spray. Or is it not necessary to use both. Which product is the better one to use and which one would you apply first. Does the Smoothing Balm have heat protection? Also if you use both would it be a heavy feeling. Thank you.
                              Asked on 4/12/2017 by Ginger from NJ

                              1 answer

                              • Staff Expert

                                A:

                                I would recommend using both the Wella EIMI Flowing Form Anti-Frizz Smoothing Balm and the Wella Thermal Image Heat Protection Spray. Apply the Smoothing Balm after you get out of the shower on freshly shampooed and conditioned, towel dried hair. Emulsify product in your hands and apply from mid shaft to ends. This will be great for creating a mirror-like shine. Next, spray on the Heat Protector, root to tip, to protect your hair from the heat of your hair dryer and hot tools.

                                Answered on 4/13/2017 by Staff Expert from Ulta Beauty
                            • Q:

                              What's the difference btwn this and the EIMI Perfect Me Lightweight Beauty Balm ?
                              Asked on 9/3/2016 by Teresa26 from Memphis TN

                              1 answer

                              • Staff Expert

                                A:

                                EIMI Lightweight Beauty Balm has a very light feel and is very good for fine textured hair. Both products take care of frizzy hair.

                                Answered on 9/14/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              What's the difference btwn this and Perfect Me? Would Perfect Me be best to calm frizziness in fine, thinning hair?
                              Asked on 8/29/2016 by Teresa from Memphis TN

                              1 answer

                            • Q:

                              I am using the Wella Brilliance poo and con. I was attracted to these because of the "FREE FLOWING" description given which is what I want for my hair. This product says the same. Can I use to control some frizz but with AIR DRYING instead of a blow dryer? and possibly on some days after air drying, still be able to use a curling iron to define curl?
                              Asked on 11/4/2015 by VV from CA

                              1 answer

                              • Staff Expert

                                A:

                                Yes, this product can be used to control frizz which you can let hair air dry or blow dry. This product will stay in hair until next wash so yes, you can still curling iron after a few days of applying product.

                                Answered on 11/20/2015 by Staff Expert from Ulta Beauty
                            Displaying questions 1-4

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