skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Dumb Blonde Violet Toning Shampoo
Tigi Dumb Blonde Violet Toning Shampoo

Tigi

Dumb Blonde Violet Toning Shampoo

Item #: 2272045 Size: 13.5 oz

Ask a Question
Bed Head Dumb Blonde Purple Toning Shampoo Increases cool tones and combats yellow and brassy tones in blonde hair. Hair looks and feels smoother and softer with reduced flyaways and frizz. Improves blonde vibrancy and shine!
Leave in hair for 1-10 minutes depending on desired effect. Follow with Dumb Blonde Reconstructor and Toning Protection Spray.
Water (Aqua/Eau), Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Glycol Distearate, Glycerin, Sodium Chloride, Phenoxyethanol, Fragrance (Parfum), Carbomer, Sodium Isethionate, Dimethiconol, Polyquaternium-10, PPG-9, Laureth-4, Sodium Hydroxide, Mica, Disodium EDTA, TEA-Dodecylbenzenesulfonate, Amodimethicone, Triethanolamine, Sodium Benzoate, Lactic Acid, Citric Acid, PEG-45M, Magnesium Nitrate, Isopropyl Alcohol, Sodium Acetate, Trideceth-12, Cetrimonium Chloride, Methylchloroisothiazolinone, Silica, Magnesium Chloride, Methylisothiazolinone, Nonfat Dry Milk (Sine Adipe Lac/Poudre de Lait Écrémé), PEG-40 Hydrogenated Castor Oil, Trideceth-9, Hydrolyzed Pearl, Oryza Sativa (Rice) Bran Extract, Oryza Sativa (Rice) Germ Oil, Xanthan Gum, 1,2-Hexanediol, Caprylyl Glycol, Potassium Sorbate, Butylphenyl Methylpropional, Hexyl Cinnamal, Linalool, Ext. Violet 2 (CI 60730), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
TigiDumb Blonde Violet Toning Shampoo
 
4.4

(based on 102 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Great smell (64)
  • Cleans thoroughly (43)
  • Lathers well (40)
  • Adds shine (29)
  • Improves hair health (29)

Cons

  • Dries hair out (11)
  • Doesn't lather well (10)
  • Doesn't work (6)
  • Harsh (4)

Best Uses

  • Daily use (19)
  • Fine hair (17)
  • Curly hair (13)
  • Thick hair (13)
  • Oily hair (12)
    • Hair Type:
    • Straight hair (46), Wavy hair (40), Very curly hair (6)
    • Reviewer Profile:
    • Beauty conscious (34), Product junkie (32), Survivalist / minimalist (19)

Reviewed by 102 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love this shampoo

By Ann

from GA

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Gentle
  • Lathers Well

Cons

    Best Uses

      Comments about Tigi Dumb Blonde Violet Toning Shampoo:

      The best purple shampoo that I've used. I have long, blonde hair & this shampoo helps to keep the brassy tones away without drying or stripping my hair.

      • Hair Type:
      • Straight Hair
       
      5.0

      The perfect shampoo for blondes!

      By WakeUpAndMakeUp

      from Indianapolis, IN

      About Me Product Junkie

      Verified Buyer

      Pros

      • Great Smell
      • Tones Well

      Cons

        Best Uses

        • Blonde Hair

        Comments about Tigi Dumb Blonde Violet Toning Shampoo:

        This is my favorite purple shampoo! I've tried several other brands and this one is the best. I feel like it actually stays on my hair after rinsing instead of being immediately washed out. I recommend for anyone who hates brassy/yellow tones in their hair.

        • Hair Type:
        • Straight Hair
         
        2.0

        Not for Me

        By PrincessAsya0120

        from Nashua, NH

        Comments about Tigi Dumb Blonde Violet Toning Shampoo:

        As soon as this was massaged through my head, it tingled-and not in a good way. I rinsed it out immediately and my scalp itched for the rest of the day. Made my eyes burn and tear up as well. Will not be buying again.

         
        5.0

        I would repurchase! Best smelling purple shampoo!

        By Niyo

        from Vallejo, ca

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Great Smell
        • Improves Hair Health

        Cons

          Best Uses

          • Oily Hair
          • Thinner Hair

          Comments about Tigi Dumb Blonde Violet Toning Shampoo:

          2-3 times a week to keep the blonde highlights going orange.

          • Hair Type:
          • Straight Hair
           
          5.0

          Best purple toning shampoo

          By Mrs. Vinny

          from Green Bay, WI

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Curly Hair
            • Oily Hair
            • Thicker Hair
            • Thinner Hair

            Comments about Tigi Dumb Blonde Violet Toning Shampoo:

            Smells great, keeps brasiness away! Wish Bedhead would create a matching purple toning conditioner!

            • Hair Type:
            • Wavy Hair
             
            5.0

            Love this product! Every blonde should own it!

            By Lmay

            from Waco, TX

            About Me Product Junkie

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

            • Dries Hair Out

            Best Uses

            • Curly Hair
            • Daily Use
            • Thinner Hair

            Comments about Tigi Dumb Blonde Violet Toning Shampoo:

            This product has changed my life! I use this purple shampoo at least 3x week and leave it in for 10 min each time.

            • Hair Type:
            • Straight Hair
             
            5.0

            Saved my hair!

            By Brandy

            from Charlotte, NC

            About Me Minimalist

            Pros

            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Tigi Dumb Blonde Violet Toning Shampoo:

              I have naturally dark hair and got balayage with blonde. My stylist did a great job but I still felt my hair came out really brassy. In certain lighting and pictures it was down right orange. So after reading the reviews I bought this shampoo before calling my stylist and asking her to take me back dark. I'm so glad I did! In just two uses all of the brassiness is gone and my hair is gorgeous. I use it with the joico purple condioner. It also makes my hair feel clean and smells great.

              • Hair Type:
              • Wavy Hair
               
              5.0

              BEST purple shampoo on the market

              By Emmaleeeee

              from Kennesaw, Georiga

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Tigi Dumb Blonde Violet Toning Shampoo:

                This is the best purple shampoo out there. I've tried severeal different brands and this is the only one that actually tones my blonde and does what it is supposed to. The purple color is so vibrant and it smells good too :)

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Great for platinum blond or high lighted hair!

                By Fiji2002

                from Norman, OK

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health

                Cons

                  Best Uses

                  • Curly Hair
                  • Oily Hair
                  • Thicker Hair
                  • Thinner Hair

                  Comments about Tigi Dumb Blonde Violet Toning Shampoo:

                  Works perfect to tone the brassy yellow tones while brightening your blond. I use another shampoo after real quick with my platinum color I have now to get rid of the silver blue tone my hair grabs.

                  • Hair Type:
                  • Wavy Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  This product is amazing and the smell is phenomenal!

                  By veemaya

                  from East Los Angeles

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Gentle
                  • Great Smell
                  • Lathers Well
                  • Tones Well

                  Cons

                    Best Uses

                    • 2-3 times a week

                    Comments about Tigi Dumb Blonde Violet Toning Shampoo:

                    Whenever I use this product I wet my hair just a tad bit and then apply the product and make sure to get all the blonde that I want to tone. Leave it on for about 5 mins and then wash it off and just condition my hair right after. The smell is amazing! I definitely recommend it, it works the best out of all purple toning shampoos I have tried.

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    19 Questions | 19 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is this safe for natural blondes?
                      Asked on 11/29/2016 by Jillian from Philadelphia, pa

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it works great for natural blondes, too!

                        Answered on 12/1/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Is it Sulfate free?
                      Asked on 11/28/2016 by Rima from Norco, CA

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it is!

                        Answered on 11/28/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I see that Tigi brand also makes the "Catwalk purple shampoo". Is this one here any better or different? I use purple shampoo to combat the brassy tone in my colored blonde hair. Just curious to try other brands.
                      Asked on 11/5/2016 by ashcb85

                      1 answer

                      • Staff Expert

                        A:

                        Although both are great for combating brassy tones, they do have distinct benefits. Both are suggested to be left on the hair for 1-10 minutes depending on the desired effect.

                        The Dumb Blonde Toning is a stronger formula (more violet toning pigment), so you're going to see more instant results. Catwalk Violet Fashionista is more gentle with additional conditioning components added like rice milk and pearl extract. It is also a sulfate-free formula.

                        We hope this extra info helps! :-)

                        Answered on 11/7/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Can this be used as an everyday shampoo if you don't leave it in but simply wash hair and rinse?
                      Asked on 9/10/2016 by SB from SF, CA

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product can be used as a daily shampoo.

                        Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this product actually a deep purple color or is it lighter?
                      Asked on 8/28/2016 by Hayley from Ledyard CT

                      1 answer

                      • Staff Expert

                        A:

                        It's a deep, royal purple color.

                        Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Can this shampoo be used every day?
                      Asked on 7/25/2016 by Gina from Houston, Texas

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product can be used as a daily shampoo.

                        Answered on 7/28/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Hello! I just got my hair dyed and I wanted a rose gold color but it came out very copperish looking, incredibly brassy! It almost looks orange, actually. Will this hopefully calm down all that goldy brassiness until it's safe to color my hair again?
                      Asked on 7/22/2016 by Taylor

                      1 answer

                      • Staff Expert

                        A:

                        This product helps to banish the brassiness and brighten blonde hair at the earliest signs. It will not completely change the color of your hair, but could help to tone it down somewhat.

                        Answered on 7/28/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Will this product keep brassy tones out of brown hair as well, or only blonde?
                      Asked on 5/11/2016 by T from Saugatuck Mi

                      1 answer

                      • Staff Expert

                        A:

                        This product works best with blonde hair, but can be used on brown hair as well. For brunettes, we recommend using Bed Head Colour Goddess (Item #: 2265379) for the best results.

                        Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have a blonde ombre in my hair. Will this product affect my dark roots?
                      Asked on 1/8/2016 by T from vernal, ut

                      1 answer

                      • Staff Expert

                        A:

                        This shampoo will not affect darker hair colors.

                        Answered on 1/14/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Will it darken bleached hair, and if I use it before a darker hair dye over bleached hair will it stop my hair going green?
                      Asked on 1/5/2016 by Hannahbannana from Baltimore

                      1 answer

                      • Staff Expert

                        A:

                        This product is designed to help reduce brassy tones only. If you are planning on going from a bleached color to a darker color, we strongly recommend going to a professional stylist at your nearest Ulta Beauty salon:

                        http://www.ulta.com/ulta/stores/storelocator.jsp

                        Answered on 1/6/2016 by Staff Expert from Ulta Beauty
                    Displaying questions 1-10Previous | Next »

                    Do you have a question about this product?