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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2221479

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 356 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (171)
  • Great smell (167)
  • Gentle (142)
  • Adds shine (139)
  • Lathers well (138)

Cons

  • Dries hair out (38)
  • Doesn't lather well (32)
  • Doesn't work (15)
  • Harsh (10)
  • Smells bad (9)

Best Uses

  • Daily use (70)
  • Thick hair (41)
  • Fine hair (34)
  • Curly hair (28)
  • Oily hair (22)
    • Reviewer Profile:
    • Beauty conscious (140), Survivalist / minimalist (86), Product junkie (69), Midrange shopper (15), Budget shopper (6)
    • Hair Type:
    • Straight hair (165), Wavy hair (128), Very curly hair (15)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 356 customers

Displaying reviews 1-10

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3.0

Nice hair again

By ziggette

from Salem, Oregon

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      I have horrible well water with lots of iron and typically turns my blonde hair orange. This shampoo keeps the orange at bay.

      • Hair Type:
      • Straight Hair
       
      5.0

      I would buy this product again for sure

      By Letty

      from California

      About Me Minimalist

      Verified Buyer

      Pros

      • Didnt dry my hair like other toners

      Cons

        Best Uses

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          I am a platinum blonde I applied this product on dry hair left there for 30 minutes washed it off my hair looked fresh out of the salon and found no damage. Loved it!

          • Hair Type:
          • Straight Hair
           
          5.0

          Blonde perfection

          By k8 the great

          from Pittsburgh

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Oily Hair
            • Thicker Hair

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            The purple shampoo really eliminated my brassy ness

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Love this shampoo!

            By Utonia

            from Royal Oak, MI

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                The best purple shampoo I have used yet. I was recommended this product by my hair stylist and I love it! It's a very deep purple and perfect for bringing out my silver highlights. Also makes my hair very shiny and does not dry it out or make it greasy. I have struggled with purple shampoos drying my hair out as I am not a natural blonde so my hair is extremely processed.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Shampoo for the blondes that actually works

                By Simi

                from NC

                About Me Beauty Conscious

                Verified Reviewer

                Pros

                • Cleans Thoroughly
                • Great Smell
                • Lathers Well
                • Tones Blonde Hair

                Cons

                  Best Uses

                  • Blonde Hair

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  The only shampoo that truly tones my hair and keeps it platinum and doesn't make my hair greasy.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Makes your hair so smooth!

                  By Elk

                  from San Jose

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                    • Thicker Hair

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    It works really well for the price and it's easy to wash out.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Lurvvvvvv

                    By @blondefoxe

                    from Sebring

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly
                    • Gentle
                    • Improves Hair Health

                    Cons

                      Best Uses

                      • Blonde Hair
                      • Silver Hair

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      First bought Ion from a different store to maintain my platinum, and it works well for toning to an extent. I needed something more since I have we'll water and bought AG HAIR and I love it! Smells great, does it's job, my hair feels less stringy everyday, and to top it off, I use the damage repair serum.
                      Who's got platinum blonde hair, blue eyes, and two thumbs?

                      This girl!

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      I will buy this product again

                      By susie

                      from bryan, tx

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Cleans Thoroughly
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use
                        • Thinner Hair

                        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                        I had mousy gray color hair, until I found this product. It makes my hair look great, feel great and styles easily.

                        • Hair Type:
                        • Straight Hair
                         
                        2.0

                        Not my cup of tea.

                        By Tori

                        from Texas.

                        About Me Product Junkie

                        Verified Buyer

                        Pros

                        • Great Smell

                        Cons

                        • Doesn't Lather Well
                        • Dries Hair Out
                        • Harsh

                        Best Uses

                          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                          I love purple shampoo and thought I'd try a new one this month. A clerk advised me on this one. But oh no. I'm actually planning to return it today and get Pravana. This was so hard to lather on my hair. It took a good while. I left it on for about 7-10 minutes and I could barely wash it out it was so harsh. I had to deep condition twice after using it. It pulled the brassy color out somewhat but other brands I've used worked a lot better. I definitely wouldn't recommend this brand if you want brighter blonde. It only changed a bit but the damage was not worth it.

                          • Hair Type:
                          • Straight Hair
                           
                          5.0

                          yes I would buy this product again

                          By elmer

                          from abingdon md.

                          About Me Minimalist

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell
                          • Lathers Well

                          Cons

                            Best Uses

                            • Daily Use

                            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                            I wash my hair everyday

                            • Hair Type:
                            • Straight Hair

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            38 Questions | 38 Answers
                            Displaying questions 1-10Previous | Next »
                            • Q:

                              I dye my hair grey, will this product help me keep my color longer and maintain the grey? I see reviews and questions about natural grey/silver hair and want to be sure prior to purchasing your product. Thanks!
                              Asked on 4/18/2017 by Grey hair don't care from Manchester, NH

                              1 answer

                              • Brand Expert

                                A:

                                Sterling Silver is perfect for blonde, grey and silver hair. You can use this shampoo on dyed grey hair to prevent brassiness. It features a soft violet tone to brighten and to neutralize yellow tones.

                                Answered on 4/24/2017 by Brand Expert from AG Hair
                            • Q:

                              How does this product compare to the Pravana toning shampoo as far as effectiveness and pigmentation of the product?
                              Asked on 4/12/2017 by hailey from US

                              1 answer

                              • Brand Expert

                                A:

                                Our Sterling Silver shampoo and conditioner are formulated with enough pigment to help cool down warm blondes, and for colour maintenance. For more intense toning, we recommend you leave the shampoo and/or conditioner on the hair for up to 10 minutes. Use once a week, or as often as needed to achieve your required tone.

                                Answered on 4/13/2017 by Brand Expert from AG Hair
                            • Q:

                              Hey, I wanted to know if this shampoo is sulfate free, because it says no salts but the ingridients showing sulfates and sodium.
                              Thank u
                              Asked on 3/22/2017 by Lenny

                              1 answer

                              • Brand Expert

                                A:

                                Sterling Silver shampoo is formulated with gentle, coconut-derived sulfates.

                                Answered on 3/23/2017 by Brand Expert from AG Hair
                            • Q:

                              I have Asian hair, naturally black, but dyed lighter at a hair salon. I asked for an ash brown color, but my hair turned out orangey. Will this shampoo turn my hair into an ash brown color? Thanks!
                              Asked on 2/18/2017 by Autumn from VA

                              1 answer

                              • Brand Expert

                                A:

                                Sterling Silver shampoo has a unique violet base to help neutralize brassiness. Regular use of the shampoo will help to eliminate the warm orange tones throughout your hair.

                                Answered on 2/20/2017 by Brand Expert from AG Hair
                            • Q:

                              I wanted to get this for my mom. She had some gray hair so she colored her hair dark brown (her original hair color is dark brown). Will this product be OK for her??
                              Asked on 2/3/2017 by Corinna from Ohio

                              1 answer

                              • Brand Expert

                                A:

                                Yes, it is totally safe to use on darker hair shades. It won't have any toning effect on the dark portions of your hair, but it will tone your highlighted hair to help to prevent brassiness and add brilliance.

                                Answered on 2/6/2017 by Brand Expert from AG Hair
                            • Q:

                              Product instructions say to use only once or twice a week, but I only shampoo my hair every 5-6 days anyway. Would the toning benefits still be effective if I alternated every 3-4 washings, which would essentially mean only 1-2 times a month?
                              Asked on 1/31/2017 by chamois988 from Orange County, CA

                              1 answer

                              • Brand Expert

                                A:

                                The results from using Sterling Silver will vary depending on hair colour and how often you shampoo. Using Sterling Silver 1-2 times a month will still tone brassiness and deliver results, however shampooing more frequently will continue to neutralize warm and yellow tones throughout hair for brighter, more vibrant blondes. We recommend that you up the shampooing frequency if once/twice monthly is not achieving the desired result.

                                Answered on 1/31/2017 by Brand Expert from AG Hair
                            • Q:

                              I've read some of the reviews that this shampoo can be drying. Will it still be effective if I shampoo with a moisturizing shampoo right as a 2nd step, right after using this toning shampoo?
                              Asked on 1/30/2017 by chamois988 from Orange County, CA

                              1 answer

                              • Brand Expert

                                A:

                                We recommend that you use Sterling Silver once or twice a week for colour maintenance, or more frequently for persistent discolouration. Other shampoos can be used in-between washes with Sterling Silver.
                                To restore moisture to hair, follow with Sterling Silver's toning conditioner or use Sterling Silver shampoo in conjunction with Xtramoist moisturizing shampoo. Xtramoist is a hyper-rich formula designed to hydrate and nourish dry, parched hair. It is also gentle enough for colour treated hair.

                                Answered on 1/31/2017 by Brand Expert from AG Hair
                            • Q:

                              Recently got hair dyed titanium and black pearl. Titanium has a strong bluish tint to it, which I don't like. Will this product help the silvery shade to brighten or will it cause the bluish tint to brighten? I wanted silver hair not blue, so I do not want to make the blue more blue.
                              Asked on 1/20/2017 by Powder puff from Pa

                              1 answer

                              • Brand Expert

                                A:

                                Sterling Silver shampoo has a unique violet base that helps to neutralize any yellow or brassy shades in your hair and cool warmer tones. Sterling Silver will brighten your silver colour but will not eliminate the blue tint.

                                Answered on 1/23/2017 by Brand Expert from AG Hair
                            • Q:

                              I have used very dark purple shampoos in the past that have left a purple tent to the lightest parts of my hair, which I kind of prefer. Will this shampoo do that or is it a lighter purple?
                              Asked on 1/18/2017 by Tiffany

                              1 answer

                              • Brand Expert

                                A:

                                Yes, Sterling Silver shampoo has a deep violet base. If your hair is light in colour and porous, it may take on a slight purple tint with frequent use. To aid this further, let the shampoo sit on your hair prior to rinsing and follow up with Sterling Silver conditioner.

                                Answered on 1/18/2017 by Brand Expert from AG Hair
                            • Q:

                              I got my hair done recently. I went from having dark brown hair to a blonde color. My hair looks brassy and I want it to be an ashy blonde. I'm worried this product will turn my hair grey... Will this shampoo help me achieve an ashy blonde look? Will it eliminate the brassy orange and yellow? Will it keep me blonde?
                              Asked on 1/14/2017 by Grace from Kiel, wi

                              1 answer

                              • Brand Expert

                                A:

                                Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and brighten hair. Use once or twice a week to maintain your colour, more frequent use will continue to cool the warm tones throughout blonde hair.

                                Answered on 1/16/2017 by Brand Expert from AG Hair
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