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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2221479

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 340 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (160)
  • Great smell (156)
  • Gentle (134)
  • Adds shine (131)
  • Lathers well (127)

Cons

  • Dries hair out (37)
  • Doesn't lather well (31)
  • Doesn't work (15)
  • Harsh (9)
  • Smells bad (9)

Best Uses

  • Daily use (65)
  • Thick hair (39)
  • Fine hair (32)
  • Curly hair (28)
  • Oily hair (20)
    • Hair Type:
    • Straight hair (156), Wavy hair (121), Very curly hair (15)
    • Reviewer Profile:
    • Beauty conscious (135), Survivalist / minimalist (79), Product junkie (65), Midrange shopper (15), Budget shopper (6)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 340 customers

Displaying reviews 1-10

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5.0

I would buy this product again

By Nack

from Frankfort Ky

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

    Best Uses

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      I use this product to keep my blonde highlights blonde

      • Hair Type:
      • Straight Hair
       
      5.0

      The Best

      By Vic

      from Pensacola Fl

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Gray hair

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        I use this once weekly with the matching conditioner.... this is the best shampoo and conditioner I have found for use on my silver hair. Was recommended by a stylist with colored blond hair, I had tried so many I wasn't crazy about, she said she had also, and that she found this one to be the best... I totally agree... my hair looks and feels fantastic after using it....

        • Hair Type:
        • Wavy Hair
         
        3.0

        Tones and brightens

        By Erica R.

        from South Carolina

        About Me Minimalist

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Great Smell

        Cons

        • Dries Hair Out

        Best Uses

        • Thicker Hair

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        This product does tone and brighten my mom's silver hair, but leaves it very dry and with straw-like consistency. Her hair is very thick, and even when she follows this shampoo with a conditioner, her hair is still left very unmanageable. Got this for her hoping it would help her beautiful silver hair, but it left both of us pretty disappointed.

        • Hair Type:
        • Very Curly Hair
         
        5.0

        I would buy this product again

        By Ashley

        from Tulsa, Oklahoma

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Oily Hair

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          This product makes my highlights last longer

          • Hair Type:
          • Straight Hair
           
          5.0

          My hair is platinum and silky!

          By Becksstein

          from York, Maine

          About Me Product Junkie

          Verified Reviewer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Improves Hair Health

          Cons

            Best Uses

            • Daily Use

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            I always struggle to keep my platinum blonde hair blonde as opposed to orange. I used to use another brand, but it was not cruelty-free and I have stopped using items that test on animals. When I used this, I had hoped it would work half as well as my old product...well, not only did it work twice as well, to my surprise, but it also left my hair feeling moisturized and healthy. I used it with the matching conditioner....my hair was so soft that I was able to run my fingers through my hair as soon as the conditioner rinsed out, which wasn't normal for even my deepest conditioner previously. I won't buy another shampoo again, as long as I keep my hair this color. My hair is back to pale, pale blonde and I couldn't be happier (and my hair couldn't feel healthier)!

            • Hair Type:
            • Straight Hair
             
            5.0

            Toned my hair very fast and efficiently

            By ambere

            from phoenix arizona

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Daily Use
              • Thicker Hair

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              Best silver shampoo i've ever used

              • Hair Type:
              • Wavy Hair
               
              5.0

              I will continue to purchase this item

              By Ahartman

              from New York

              About Me Product Junkie

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • color correction
                • colored hair

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                I initially went into Ulta to buy the Bed Head blonde shampoo but saw this on sale. It smells wonderful and tropical. It is a nice but not overpowering lasting smell which is nice. It seems to be effective in warding away the brassy tones in my hair which is exactly why I bought it. I also find that the conditioner is moisturizing and leave my hair tangle free and soft. This was a purchase I plan to make again and again.

                • Hair Type:
                • Straight Hair
                 
                1.0

                So disappointed

                By Thereasa McGill

                from Battle Creek, MI

                About Me Professional Stylist

                Verified Reviewer

                Pros

                  Cons

                  • Dries Hair Out
                  • Ineffective

                  Best Uses

                  • Thinner Hair

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  It didn't do anything for me but turn my hair more yellow. I was so bummed because I spent so much money and had high hopes

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Sterling is Awesome

                  By T.Delite

                  from Ft Myers FL

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Colored hair

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    I have blond hair that we all know has a brass attacks frequently.
                    This product Sterling Silver saved my day.
                    It hos between services.

                    • Hair Type:
                    • Straight Hair

                    (2 of 2 customers found this review helpful)

                     
                    5.0

                    I Would Buy Again

                    By SilverMoonPrincess

                    from Bluffton, SC

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      I'd recommend. Works well and no complaints! I try various cruelty-free products and switch my haircare products often. I recommend this as much as the Pureology and Honest Beauty haircare lines! :) Price is competitive, as well. Two Thumbs Up!

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      35 Questions | 35 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I have Asian hair, naturally black, but dyed lighter at a hair salon. I asked for an ash brown color, but my hair turned out orangey. Will this shampoo turn my hair into an ash brown color? Thanks!
                        Asked on 2/18/2017 by Autumn from VA

                        1 answer

                        • Brand Expert

                          A:

                          Sterling Silver shampoo has a unique violet base to help neutralize brassiness. Regular use of the shampoo will help to eliminate the warm orange tones throughout your hair.

                          Answered on 2/20/2017 by Brand Expert from AG Hair
                      • Q:

                        I wanted to get this for my mom. She had some gray hair so she colored her hair dark brown (her original hair color is dark brown). Will this product be OK for her??
                        Asked on 2/3/2017 by Corinna from Ohio

                        1 answer

                        • Brand Expert

                          A:

                          Yes, it is totally safe to use on darker hair shades. It won't have any toning effect on the dark portions of your hair, but it will tone your highlighted hair to help to prevent brassiness and add brilliance.

                          Answered on 2/6/2017 by Brand Expert from AG Hair
                      • Q:

                        Product instructions say to use only once or twice a week, but I only shampoo my hair every 5-6 days anyway. Would the toning benefits still be effective if I alternated every 3-4 washings, which would essentially mean only 1-2 times a month?
                        Asked on 1/31/2017 by chamois988 from Orange County, CA

                        1 answer

                        • Brand Expert

                          A:

                          The results from using Sterling Silver will vary depending on hair colour and how often you shampoo. Using Sterling Silver 1-2 times a month will still tone brassiness and deliver results, however shampooing more frequently will continue to neutralize warm and yellow tones throughout hair for brighter, more vibrant blondes. We recommend that you up the shampooing frequency if once/twice monthly is not achieving the desired result.

                          Answered on 1/31/2017 by Brand Expert from AG Hair
                      • Q:

                        I've read some of the reviews that this shampoo can be drying. Will it still be effective if I shampoo with a moisturizing shampoo right as a 2nd step, right after using this toning shampoo?
                        Asked on 1/30/2017 by chamois988 from Orange County, CA

                        1 answer

                        • Brand Expert

                          A:

                          We recommend that you use Sterling Silver once or twice a week for colour maintenance, or more frequently for persistent discolouration. Other shampoos can be used in-between washes with Sterling Silver.
                          To restore moisture to hair, follow with Sterling Silver's toning conditioner or use Sterling Silver shampoo in conjunction with Xtramoist moisturizing shampoo. Xtramoist is a hyper-rich formula designed to hydrate and nourish dry, parched hair. It is also gentle enough for colour treated hair.

                          Answered on 1/31/2017 by Brand Expert from AG Hair
                      • Q:

                        Recently got hair dyed titanium and black pearl. Titanium has a strong bluish tint to it, which I don't like. Will this product help the silvery shade to brighten or will it cause the bluish tint to brighten? I wanted silver hair not blue, so I do not want to make the blue more blue.
                        Asked on 1/20/2017 by Powder puff from Pa

                        1 answer

                        • Brand Expert

                          A:

                          Sterling Silver shampoo has a unique violet base that helps to neutralize any yellow or brassy shades in your hair and cool warmer tones. Sterling Silver will brighten your silver colour but will not eliminate the blue tint.

                          Answered on 1/23/2017 by Brand Expert from AG Hair
                      • Q:

                        I have used very dark purple shampoos in the past that have left a purple tent to the lightest parts of my hair, which I kind of prefer. Will this shampoo do that or is it a lighter purple?
                        Asked on 1/18/2017 by Tiffany

                        1 answer

                        • Brand Expert

                          A:

                          Yes, Sterling Silver shampoo has a deep violet base. If your hair is light in colour and porous, it may take on a slight purple tint with frequent use. To aid this further, let the shampoo sit on your hair prior to rinsing and follow up with Sterling Silver conditioner.

                          Answered on 1/18/2017 by Brand Expert from AG Hair
                      • Q:

                        I got my hair done recently. I went from having dark brown hair to a blonde color. My hair looks brassy and I want it to be an ashy blonde. I'm worried this product will turn my hair grey... Will this shampoo help me achieve an ashy blonde look? Will it eliminate the brassy orange and yellow? Will it keep me blonde?
                        Asked on 1/14/2017 by Grace from Kiel, wi

                        1 answer

                        • Brand Expert

                          A:

                          Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and brighten hair. Use once or twice a week to maintain your colour, more frequent use will continue to cool the warm tones throughout blonde hair.

                          Answered on 1/16/2017 by Brand Expert from AG Hair
                      • Q:

                        My hair is naturally dark brown and i just got it done at a salon and now its an ashy brown. Will this shampoo help keep it toned at that color?
                        Asked on 1/9/2017 by Beauty Buff from Edmonton, AB

                        1 answer

                        • Brand Expert

                          A:

                          Sterling Silver is effective to use on darker hair shades.The violet pigments in the shampoo helps to neutralize and cool any yellow or brassy tones in blonde or highlighted hair. It is perfect to enhance ashy tones.

                          Answered on 1/10/2017 by Brand Expert from AG Hair
                      • Q:

                        Will this toning shampoo reduce brassiness without the use of the sterling silver conditioner?
                        Asked on 1/9/2017 by Amani from New York, NY

                        1 answer

                        • Brand Expert

                          A:

                          We recommend using Sterling Silver shampoo & conditioner in conjunction with each other for best results. Although Sterling Silver shampoo will still tone brassiness and brighten blondes/silvers if used with a different conditioner, if you prefer. AG Hair designs all their products so they can be mixed and matched to address multiple concerns.

                          Answered on 1/9/2017 by Brand Expert from AG Hair
                      • Q:

                        Due to the colour of this shampoo will it stain my new tile shower with bone coloured grout? I'm scared to find out!
                        Thanks.
                        Asked on 1/7/2017 by Flameschick

                        1 answer

                        • Brand Expert

                          A:

                          We do recommend using an all-purpose bathroom cleaner immediately after showering with the shampoo to prevent any staining. However, reports of Sterling Silver leading to tile discolouration are rare.

                          Answered on 1/9/2017 by Brand Expert from AG Hair
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