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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2221479

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 327 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (149)
  • Great smell (146)
  • Gentle (126)
  • Adds shine (124)
  • Lathers well (117)

Cons

  • Dries hair out (34)
  • Doesn't lather well (31)
  • Doesn't work (14)
  • Harsh (9)
  • Smells bad (9)

Best Uses

  • Daily use (58)
  • Thick hair (36)
  • Fine hair (31)
  • Curly hair (27)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (147), Wavy hair (118), Very curly hair (14)
    • Reviewer Profile:
    • Beauty conscious (133), Survivalist / minimalist (74), Product junkie (61), Midrange shopper (15), Budget shopper (6)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 327 customers

Displaying reviews 1-10

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3.0

Took a lot of the silver out of my hair first use.

By Mac

from Cleveland, OH

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      Wish it held the silver in my hair a little bit longer...

      • Hair Type:
      • Straight Hair
       
      5.0

      I will continue to buy this product

      By Patty

      from Bakersfield

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell

      Cons

      • Doesn't Lather Well

      Best Uses

      • Thicker Hair

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      Love it

      • Hair Type:
      • Wavy Hair
       
      3.0

      It's okay, hair is less brassy-

      By ABEERS

      from York, SC

      About Me Minimalist

      Verified Buyer

      Pros

      • Great Smell

      Cons

        Best Uses

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          It took some brass out but it wasn't as great as I had hoped-maybe it will be better at maintaining my blonde when I get more highlights rather than toning 4 month old highlights...!?

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          perfect for my silver hair

          By Ann

          from North Carolina

          About Me Product Junkie

          Verified Buyer

          Pros

          • Improves Hair Health

          Cons

            Best Uses

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              I use this product every 3rd to 4th day

              • Hair Type:
              • Wavy Hair
               
              4.0

              Good as a backup

              By Mother Rucker

              from SC Lowcountry

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  I would 100% recommend this shampoo because it's moisturizing and it tames the brassiness, but it's not my HG brand. I went through several different brands of purple shampoo after my favorite (Joico) removed the sulfates from their violet shampoo. I know it's weird, but the sulfate-free option was awful. I found this AG shampoo and it's been my go-to for a couple of years now. However, Joico returned to their original formula recently and I started buying it again.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Wonderful Produck

                  By It's me

                  from MS

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      Great product that I have used for many years.

                      • Hair Type:
                      • Straight Hair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Best shampoo for blondes!

                      By Ellen

                      from Laurel, MD

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Great Smell
                      • Lathers Well
                      • Tones Brassiness

                      Cons

                        Best Uses

                        • Blonde Hair

                        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                        This is my holy grail of shampoo for blondes. I do not color treat my hair, but since I spend a lot of time outdoors and in the pool in the summer, my hair naturally lightens. This shampoo is the best at gently toning to remove brassiness, and you really only have to use it once or twice a week for it to be effective. I imagine it would be fantastic for women with silver or white hair as well.

                        • Hair Type:
                        • Straight Hair
                         
                        3.0

                        Drys out hair

                        By Casey

                        from Fond du lac WI

                        About Me Product Junkie

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Cleans Thoroughly
                        • Great Smell
                        • Lathers Well

                        Cons

                        • Dries Hair Out

                        Best Uses

                          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                          Great for toning! My hair looks beautiful after I get out of the shower but my hair feels awful after I rinse out the shampoo. I didn't try the conditioner keep in mind.

                          • Hair Type:
                          • Straight Hair
                           
                          5.0

                          Works great!

                          By Lettie

                          from Northern CA

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell
                          • Improves Hair Health
                          • Lathers Well

                          Cons

                            Best Uses

                            • Sparingly, a little goes a long way

                            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                            Great toning shampoo it's only for use once or twice a week I only use it once weekly.

                            • Hair Type:
                            • Wavy Hair
                             
                            5.0

                            Great shine and tone for my grey hair.

                            By Mrs. B.

                            from Kingwood, TX

                            About Me Minimalist

                            Verified Buyer

                            Pros

                            • Adds Shine
                            • Gentle
                            • toned my brassiness.

                            Cons

                              Best Uses

                              • Use on blonde, silver or grey hair.

                              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                              I have only used a few weeks but got compliments on my silver color and shine.

                              • Hair Type:
                              • Straight Hair

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              34 Questions | 34 Answers
                              Displaying questions 1-10Previous | Next »
                              • Q:

                                I wanted to get this for my mom. She had some gray hair so she colored her hair dark brown (her original hair color is dark brown). Will this product be OK for her??
                                Asked on 2/3/2017 by Corinna from Ohio

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, it is totally safe to use on darker hair shades. It won't have any toning effect on the dark portions of your hair, but it will tone your highlighted hair to help to prevent brassiness and add brilliance.

                                  Answered on 2/6/2017 by Brand Expert from AG Hair
                              • Q:

                                Product instructions say to use only once or twice a week, but I only shampoo my hair every 5-6 days anyway. Would the toning benefits still be effective if I alternated every 3-4 washings, which would essentially mean only 1-2 times a month?
                                Asked on 1/31/2017 by chamois988 from Orange County, CA

                                1 answer

                                • Brand Expert

                                  A:

                                  The results from using Sterling Silver will vary depending on hair colour and how often you shampoo. Using Sterling Silver 1-2 times a month will still tone brassiness and deliver results, however shampooing more frequently will continue to neutralize warm and yellow tones throughout hair for brighter, more vibrant blondes. We recommend that you up the shampooing frequency if once/twice monthly is not achieving the desired result.

                                  Answered on 1/31/2017 by Brand Expert from AG Hair
                              • Q:

                                I've read some of the reviews that this shampoo can be drying. Will it still be effective if I shampoo with a moisturizing shampoo right as a 2nd step, right after using this toning shampoo?
                                Asked on 1/30/2017 by chamois988 from Orange County, CA

                                1 answer

                                • Brand Expert

                                  A:

                                  We recommend that you use Sterling Silver once or twice a week for colour maintenance, or more frequently for persistent discolouration. Other shampoos can be used in-between washes with Sterling Silver.
                                  To restore moisture to hair, follow with Sterling Silver's toning conditioner or use Sterling Silver shampoo in conjunction with Xtramoist moisturizing shampoo. Xtramoist is a hyper-rich formula designed to hydrate and nourish dry, parched hair. It is also gentle enough for colour treated hair.

                                  Answered on 1/31/2017 by Brand Expert from AG Hair
                              • Q:

                                Recently got hair dyed titanium and black pearl. Titanium has a strong bluish tint to it, which I don't like. Will this product help the silvery shade to brighten or will it cause the bluish tint to brighten? I wanted silver hair not blue, so I do not want to make the blue more blue.
                                Asked on 1/20/2017 by Powder puff from Pa

                                1 answer

                                • Brand Expert

                                  A:

                                  Sterling Silver shampoo has a unique violet base that helps to neutralize any yellow or brassy shades in your hair and cool warmer tones. Sterling Silver will brighten your silver colour but will not eliminate the blue tint.

                                  Answered on 1/23/2017 by Brand Expert from AG Hair
                              • Q:

                                I have used very dark purple shampoos in the past that have left a purple tent to the lightest parts of my hair, which I kind of prefer. Will this shampoo do that or is it a lighter purple?
                                Asked on 1/18/2017 by Tiffany

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, Sterling Silver shampoo has a deep violet base. If your hair is light in colour and porous, it may take on a slight purple tint with frequent use. To aid this further, let the shampoo sit on your hair prior to rinsing and follow up with Sterling Silver conditioner.

                                  Answered on 1/18/2017 by Brand Expert from AG Hair
                              • Q:

                                I got my hair done recently. I went from having dark brown hair to a blonde color. My hair looks brassy and I want it to be an ashy blonde. I'm worried this product will turn my hair grey... Will this shampoo help me achieve an ashy blonde look? Will it eliminate the brassy orange and yellow? Will it keep me blonde?
                                Asked on 1/14/2017 by Grace from Kiel, wi

                                1 answer

                                • Brand Expert

                                  A:

                                  Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and brighten hair. Use once or twice a week to maintain your colour, more frequent use will continue to cool the warm tones throughout blonde hair.

                                  Answered on 1/16/2017 by Brand Expert from AG Hair
                              • Q:

                                My hair is naturally dark brown and i just got it done at a salon and now its an ashy brown. Will this shampoo help keep it toned at that color?
                                Asked on 1/9/2017 by Beauty Buff from Edmonton, AB

                                1 answer

                                • Brand Expert

                                  A:

                                  Sterling Silver is effective to use on darker hair shades.The violet pigments in the shampoo helps to neutralize and cool any yellow or brassy tones in blonde or highlighted hair. It is perfect to enhance ashy tones.

                                  Answered on 1/10/2017 by Brand Expert from AG Hair
                              • Q:

                                Will this toning shampoo reduce brassiness without the use of the sterling silver conditioner?
                                Asked on 1/9/2017 by Amani from New York, NY

                                1 answer

                                • Brand Expert

                                  A:

                                  We recommend using Sterling Silver shampoo & conditioner in conjunction with each other for best results. Although Sterling Silver shampoo will still tone brassiness and brighten blondes/silvers if used with a different conditioner, if you prefer. AG Hair designs all their products so they can be mixed and matched to address multiple concerns.

                                  Answered on 1/9/2017 by Brand Expert from AG Hair
                              • Q:

                                Due to the colour of this shampoo will it stain my new tile shower with bone coloured grout? I'm scared to find out!
                                Thanks.
                                Asked on 1/7/2017 by Flameschick

                                1 answer

                                • Brand Expert

                                  A:

                                  We do recommend using an all-purpose bathroom cleaner immediately after showering with the shampoo to prevent any staining. However, reports of Sterling Silver leading to tile discolouration are rare.

                                  Answered on 1/9/2017 by Brand Expert from AG Hair
                              • Q:

                                I have grey hair with dark inserts especially on the bottom back. Does the shampoo have a purpelish tint?
                                Asked on 10/30/2016 by fayzie from Los Angeles

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes there is a purple tint! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                                  Answered on 10/31/2016 by Brand Expert from AG Hair
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