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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2221479

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 292 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (128)
  • Great smell (120)
  • Gentle (110)
  • Adds shine (106)
  • Lathers well (95)

Cons

  • Doesn't lather well (28)
  • Dries hair out (28)
  • Doesn't work (13)
  • Harsh (8)
  • Smells bad (8)

Best Uses

  • Daily use (52)
  • Thick hair (34)
  • Fine hair (29)
  • Curly hair (25)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (127), Wavy hair (105), Very curly hair (13)
    • Reviewer Profile:
    • Beauty conscious (116), Survivalist / minimalist (64), Product junkie (54), Midrange shopper (15), Budget shopper (6)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 292 customers

Displaying reviews 1-10

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5.0

Will buy again and again one.

By None

from Norman OK

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Curly Hair
    • Daily Use
    • Thicker Hair

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    I picked this shampoo just looking for something better. Fell in love with it. This was my second bottle. It is a little expensive for my budget but is totally worth it

    • Hair Type:
    • Wavy Hair
     
    5.0

    worth it

    By AJ

    from san antonio

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Lathers Well

    Cons

      Best Uses

      • Oily Hair
      • Thinner Hair

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      I love this purple shampoo, I find it is so much more gentler then some of the other purple shampoos out on the market. And the price is amazing compared to buying a small bottle at a salon.

      • Hair Type:
      • Wavy Hair
       
      1.0

      Would not buy this product again.

      By Janet

      from Littleton, Colorado

      About Me Minimalist

      Verified Buyer

      Pros

      • Gentle

      Cons

      • Ineffective

      Best Uses

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        Bought this product to minimize yellow tiny in my graying hair. Saw no difference even after consecutive uses.

        • Hair Type:
        • Straight Hair
         
        4.0

        Smells great

        By Sharon

        from Beckley wv

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          I've only used this once it seems to help with some of the bassinets in my blonde

          • Hair Type:
          • Very Curly Hair

          (0 of 1 customers found this review helpful)

           
          1.0

          Not for my hair

          By catlady

          from Little Rock, AR

          About Me Product Junkie

          Verified Buyer

          Pros

            Cons

            • Ineffective

            Best Uses

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              I read the reviews and an Ulta employee recommended this. I wanted it to work out for me however it made my blonde highlights disappear. I followed the directions however was VERY disappointed with the results. The next day I utilized my Purelogy Blonde shampoo and the highlights came back.

              Not sure why the highlights went away with this stuff as it is supposed to help bring them out, however for my hair it wasn't made for me apparently.

              I do not recommend this product and would suggest you try something else.

              • Hair Type:
              • Straight Hair
               
              4.0

              I would buy this again

              By Tiffany

              from Minnesota

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Lathers Well

              Cons

              • Dries Hair Out

              Best Uses

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                I use this a few times a week and it keeps the yellow out of my hair

                • Hair Type:
                • Straight Hair
                 
                5.0

                Perfect for my recently colored hair!

                By Nitro

                from Corona, Ca

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Keeps my color

                Cons

                  Best Uses

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    Alway have to have this shampoo on hand/ esp. after getting my blond touched up!

                    • Hair Type:
                    • Wavy Hair
                     
                    4.0

                    I might buy this product again

                    By Melicocoa

                    from Sedro Woolley wa

                    About Me Professional Stylist

                    Verified Buyer

                    Pros

                    • Great Smell
                    • Lathers Well

                    Cons

                    • Dries Hair Out

                    Best Uses

                    • Blonde

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    Smells good

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Great stuff!

                    By Leah

                    from Mankato, mn

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • This maintained the color great!

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      I use it daily to maintain my highlights which works great!

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Best purple shampoo

                      By JJ

                      from North Richland Hills, Texas

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Great Smell
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                        I have tried other purple shampoos and this product works the very best for me. I get a nice bright blonde color, and I use this shampoo everyday after shampooing with regular hair. I will keep using this.

                        • Hair Type:
                        • Straight Hair

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        23 Questions | 23 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I have newly dyed brown hair that has too much red in it on accident. Will this tone down the red so my hair looks more brown?
                          Asked on 8/16/2016 by Debs from Ct

                          1 answer

                          • Brand Expert

                            A:

                            This shampoo has a violet tone to help neutralize brassiness. Though it won't dramatically change red hair to brown, it will tone it down slightly. The results are increased slightly when left on longer.

                            Answered on 8/31/2016 by Brand Expert from AG Hair
                        • Q:

                          Hi - My hair is dark brown with black low lights , vibrant red hi lites , and some blond , I got more red than blond dyed myself , should I use this shampoo . So in other words I have lots of colors running through my hair and actually like it . I'm not sure if this shampoo is for my hair with all the colors I see mostly blonds , and grey ...thank you .
                          Asked on 7/3/2016 by Donna from boston

                          1 answer

                          • Brand Expert

                            A:

                            Using Sterling Silver Toning Shampoo shouldn't effect the colors in your hair, unless they are very warm tones. The violet base may cool them down.

                            Answered on 7/6/2016 by Brand Expert from AG Hair
                        • Q:

                          I have naturally black hair and I'm letting my gray grow out. Will this help my gray look more silver?
                          Asked on 6/5/2016 by Grumpelstiltskin from Texas

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          What would happen if I use it on dyed medium brown reddish hair that I am transitioning to my natural color of white/gray? Will it help with the skunk look during tranisiton?
                          Asked on 4/9/2016 by Transitioning from Lake Zurich, IL

                          1 answer

                          • Staff Expert

                            A:

                            The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 4/11/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this product sulfate-free?
                          Asked on 1/10/2016 by Mandy

                          1 answer

                          • Staff Expert

                            A:

                            This shampoo is formulated with gentle, coconut-derived sulfates.

                            Answered on 1/13/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Can I use shampoo and conditioner daily?
                          Asked on 1/1/2016 by Classic customer from Grand Rapids ,Mi

                          1 answer

                          • Staff Expert

                            A:

                            Yes, both can be used daily or as frequently as needed/desired.

                            Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this product good on white hair
                          Asked on 12/29/2015 by Dino

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                        • Q:

                          I have dyed black hair- bought this by mistake- am I able to use it or will it wash out my black hair
                          Asked on 8/22/2015 by Tee from Alberta Canada

                          1 answer

                          • Staff Expert

                            A:

                            AG Hair Sterling Silver Toning Shampoo will have no adverse effect on dark shades of hair. Its purple tones help to brighten blonde, silver or highlighted hair, but will be imperceptible on black hair.

                            Answered on 8/25/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          If I use another brand's conditioner, will it "wash away" the effects of this shampoo?
                          Asked on 8/1/2015 by ni from los angles

                          1 answer

                          • Staff Expert

                            A:

                            AG Hair recommends using this shampoo in conjunction with the Colour Care Sterling Silver Toning Conditioner for best results; however, because most conditioners are not formulated with surfactants, using a conditioner from a different brand should not counteract this shampoo's toning benefits.

                            Answered on 8/5/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Do i have to buy the conditioner with this shampoo to get the results?
                          Asked on 7/16/2015 by izzy from chino, ca

                          1 answer

                          • Staff Expert

                            A:

                            We recommend using both in conjunction with each other for best results!, though you can certainly use a different conditioner, if you prefer. AG Hair designs their products so that they can be mixed and matched to address multiple concerns.

                            Answered on 7/17/2015 by Staff Expert from ULTA Beauty
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