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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

8 oz

Item #: 2221478

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 318 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (143)
  • Great smell (139)
  • Gentle (122)
  • Adds shine (120)
  • Lathers well (111)

Cons

  • Dries hair out (33)
  • Doesn't lather well (30)
  • Doesn't work (14)
  • Harsh (9)
  • Smells bad (9)

Best Uses

  • Daily use (58)
  • Thick hair (35)
  • Fine hair (31)
  • Curly hair (27)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (143), Wavy hair (113), Very curly hair (14)
    • Reviewer Profile:
    • Beauty conscious (128), Survivalist / minimalist (72), Product junkie (59), Midrange shopper (15), Budget shopper (6)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 318 customers

Displaying reviews 1-10

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5.0

Great shine and tone for my grey hair.

By Mrs. B.

from Kingwood, TX

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Gentle
  • toned my brassiness.

Cons

    Best Uses

    • Use on blonde, silver or grey hair.

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    I have only used a few weeks but got compliments on my silver color and shine.

    • Hair Type:
    • Straight Hair
     
    4.0

    I will continue to buy this product!

    By Cloeygirll

    from Olympia Wa

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Volume
    • Great Smell

    Cons

    • Doesn't Lather Well
    • Dries Hair Out

    Best Uses

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      It helps to lighten that blonde well

      • Hair Type:
      • Straight Hair
       
      5.0

      Love it!

      By Lana

      from Bakersfield, CA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Great Smell
      • Removes bronze/brassiness for brighter highlight

      Cons

        Best Uses

        • Daily Use

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        After using a clarifying shampoo, I use AG to remove bronze/brassiness from my highlights. Works well, love it! (I use it only 2 times a week)

        • Hair Type:
        • Straight Hair
         
        5.0

        I would buy this product again.

        By Lisa

        from West Monroe, LA

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Great Smell

        Cons

          Best Uses

          • Oily Hair

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          NA

          • Hair Type:
          • Straight Hair
           
          3.0

          New to this product

          By Platinum Ashley

          from Tampa, Florida

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Great Smell

          Cons

          • Doesn't Lather Well
          • Dries Hair Out
          • Harsh

          Best Uses

          • Every other wash recommended.
          • Oily Hair

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          I use this product every other wash or every 2 to 3. It dries your hair out and I have oily hair so for me to say this it seems like it's a bit harsh. I also dont notice much as far as it marinating my color. Only thing I really find positive is the smell and they dont test on animals.

          • Hair Type:
          • Straight Hair
           
          5.0

          My favorite shampoo

          By 1javieira

          from Houston, TX

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Improves Hair Health
          • Lathers Well
          • Tones brassiness

          Cons

            Best Uses

            • Blonde hair
            • Daily Use
            • Gray hair

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            My hair is naturally mostly gray with some blonde streaks. This shampoo makes my grays so bright and pretty and tones down the brassy blonde tones in my hair. It smells nice and lathers well. I don't think I will ever use another shampoo!

            • Hair Type:
            • Straight Hair
             
            5.0

            Best shampoo for silver hair ever!

            By MaryJane

            from Salem, VA

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              I use Sterling Silver shampoo daily for shine and manageability.

              • Hair Type:
              • Straight Hair
               
              5.0

              Love it! Keeps your highlights from turning dull and brassy.

              By Leene

              from Mesa, AZ

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Lathers Well

              Cons

                Best Uses

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  Love it!

                   
                  5.0

                  Would buy again

                  By Diana

                  from Charlotte NC

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Gentle
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Thicker Hair

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    Lathers very well

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    I would definitely buy this product again and again

                    By Claudia

                    from Edgewater, NJ

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Gentle
                    • Great Smell
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      I am naturally grey, and my greys were getting a bit yellow from blow dyers and straighteners. Ever since I started using this product my hair has improved tremendously still a bit yellow here and there but I see the difference after a few uses.

                      • Hair Type:
                      • Wavy Hair

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      30 Questions | 30 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I have used very dark purple shampoos in the past that have left a purple tent to the lightest parts of my hair, which I kind of prefer. Will this shampoo do that or is it a lighter purple?
                        Asked on 1/18/2017 by Tiffany

                        1 answer

                        • Brand Expert

                          A:

                          Yes, Sterling Silver shampoo has a deep violet base. If your hair is light in colour and porous, it may take on a slight purple tint with frequent use. To aid this further, let the shampoo sit on your hair prior to rinsing and follow up with Sterling Silver conditioner.

                          Answered on 1/18/2017 by Brand Expert from AG Hair
                      • Q:

                        I got my hair done recently. I went from having dark brown hair to a blonde color. My hair looks brassy and I want it to be an ashy blonde. I'm worried this product will turn my hair grey... Will this shampoo help me achieve an ashy blonde look? Will it eliminate the brassy orange and yellow? Will it keep me blonde?
                        Asked on 1/14/2017 by Grace from Kiel, wi

                        1 answer

                        • Brand Expert

                          A:

                          Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and brighten hair. Use once or twice a week to maintain your colour, more frequent use will continue to cool the warm tones throughout blonde hair.

                          Answered on 1/16/2017 by Brand Expert from AG Hair
                      • Q:

                        My hair is naturally dark brown and i just got it done at a salon and now its an ashy brown. Will this shampoo help keep it toned at that color?
                        Asked on 1/9/2017 by Beauty Buff from Edmonton, AB

                        1 answer

                        • Brand Expert

                          A:

                          Sterling Silver is effective to use on darker hair shades.The violet pigments in the shampoo helps to neutralize and cool any yellow or brassy tones in blonde or highlighted hair. It is perfect to enhance ashy tones.

                          Answered on 1/10/2017 by Brand Expert from AG Hair
                      • Q:

                        Will this toning shampoo reduce brassiness without the use of the sterling silver conditioner?
                        Asked on 1/9/2017 by Amani from New York, NY

                        1 answer

                        • Brand Expert

                          A:

                          We recommend using Sterling Silver shampoo & conditioner in conjunction with each other for best results. Although Sterling Silver shampoo will still tone brassiness and brighten blondes/silvers if used with a different conditioner, if you prefer. AG Hair designs all their products so they can be mixed and matched to address multiple concerns.

                          Answered on 1/9/2017 by Brand Expert from AG Hair
                      • Q:

                        Due to the colour of this shampoo will it stain my new tile shower with bone coloured grout? I'm scared to find out!
                        Thanks.
                        Asked on 1/7/2017 by Flameschick

                        1 answer

                        • Brand Expert

                          A:

                          We do recommend using an all-purpose bathroom cleaner immediately after showering with the shampoo to prevent any staining. However, reports of Sterling Silver leading to tile discolouration are rare.

                          Answered on 1/9/2017 by Brand Expert from AG Hair
                      • Q:

                        I have grey hair with dark inserts especially on the bottom back. Does the shampoo have a purpelish tint?
                        Asked on 10/30/2016 by fayzie from Los Angeles

                        1 answer

                        • Brand Expert

                          A:

                          Yes there is a purple tint! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                          Answered on 10/31/2016 by Brand Expert from AG Hair
                      • Q:

                        Would this be helpful on dark black/brown hair? Like would it help the quality or help prolong the colors?
                        Asked on 9/27/2016 by kenzi from Tennessee

                        1 answer

                        • Brand Expert

                          A:

                          Yes, it is totally safe to use on darker hair shades. It won't have any toning effect on the dark portions of your hair, but it will tone your highlighted hair to help to prevent brassiness and add brilliance.

                          Answered on 10/31/2016 by Brand Expert from AG Hair
                      • Q:

                        I have newly dyed brown hair that has too much red in it on accident. Will this tone down the red so my hair looks more brown?
                        Asked on 8/16/2016 by Debs from Ct

                        1 answer

                        • Brand Expert

                          A:

                          This shampoo has a violet tone to help neutralize brassiness. Though it won't dramatically change red hair to brown, it will tone it down slightly. The results are increased slightly when left on longer.

                          Answered on 8/31/2016 by Brand Expert from AG Hair
                      • Q:

                        Hi - My hair is dark brown with black low lights , vibrant red hi lites , and some blond , I got more red than blond dyed myself , should I use this shampoo . So in other words I have lots of colors running through my hair and actually like it . I'm not sure if this shampoo is for my hair with all the colors I see mostly blonds , and grey ...thank you .
                        Asked on 7/3/2016 by Donna from boston

                        1 answer

                        • Brand Expert

                          A:

                          Using Sterling Silver Toning Shampoo shouldn't effect the colors in your hair, unless they are very warm tones. The violet base may cool them down.

                          Answered on 7/6/2016 by Brand Expert from AG Hair
                      • Q:

                        I have naturally black hair and I'm letting my gray grow out. Will this help my gray look more silver?
                        Asked on 6/5/2016 by Grumpelstiltskin from Texas

                        1 answer

                        • Staff Expert

                          A:

                          Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                          Answered on 6/14/2016 by Staff Expert from Ulta Beauty
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