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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2290217

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FREE full size Deflect with any $25 AG Hair purchase (offer valid 8/7/16-8/27/16 or while supplies last)

Colour Care Deflect Fast-Dry Heat Protection
AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 283 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (125)
  • Great smell (116)
  • Gentle (106)
  • Adds shine (102)
  • Lathers well (90)

Cons

  • Doesn't lather well (28)
  • Dries hair out (26)
  • Doesn't work (11)
  • Harsh (8)
  • Smells bad (8)

Best Uses

  • Daily use (50)
  • Thick hair (33)
  • Fine hair (28)
  • Curly hair (23)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (124), Wavy hair (100), Very curly hair (12)
    • Reviewer Profile:
    • Beauty conscious (113), Survivalist / minimalist (62), Product junkie (52), Midrange shopper (15), Budget shopper (6)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 283 customers

Displaying reviews 1-10

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5.0

Best purple shampoo

By JJ

from North Richland Hills, Texas

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    I have tried other purple shampoos and this product works the very best for me. I get a nice bright blonde color, and I use this shampoo everyday after shampooing with regular hair. I will keep using this.

    • Hair Type:
    • Straight Hair
     
    5.0

    Love this product

    By Dona Aria

    from Charlemont, ma.

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • beautiful silver tones
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • silver toned hair
      • Thinner Hair

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      I am in love with this product

      • Hair Type:
      • Wavy Hair
       
      5.0

      Very good product

      By Willa

      from Springfield mo

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Gentle
      • Great Smell

      Cons

        Best Uses

        • Thicker Hair

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        Use this product all the time.

        • Hair Type:
        • Straight Hair
         
        5.0

        Nice for the dyed blonde!

        By Rebbie

        from Florida

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health

        Cons

        • Doesn't Lather Well

        Best Uses

        • Daily Use

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        Amen for a company that doesn't test on animals! I'm a dark brunette who is currently dyed nearly-platinum blonde. I bought both the shampoo and conditioner together. This shampoo has really kept the brassiness out of my hair while helping it stay hydrated and shiny. I've been toying around with times of keeping the shampoo/conditioner on and I haven't noticed any times that will turn your hair purple or anything, but even just two or three minutes on each provides a nice toning to rid the brassy tones. I've used stronger brands and if you're looking for something to actually make your hair silver, then this isn't the brand for you. Be cautious, they are both DARK PURPLE and will splatter on your shower, but a little water from the shower head and it comes right off. The shampoo sucks at lathering so I just do a half a pump and massage onto the top half of my hair and a half a pump on the bottom. With the conditioner, I've just been mixing it about 50/50 with another conditioner because it doesn't make my hair soft.

        • Hair Type:
        • Straight Hair
         
        5.0

        A must if you're a blonde!!

        By Coach28

        from Cincinnati, OH

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Blonde Boost
        • Cleans Thoroughly
        • Lathers Well

        Cons

          Best Uses

          • Dyed

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          A must have in my shower... Use it 2/3 times a week to keep my blonde bright

          • Hair Type:
          • Wavy Hair
           
          4.0

          I would buy this again!

          By Andrea

          from Oklahoma City

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Daily Use

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            I actually purchase the small 10oz bottle of shampoo and conditioner.I loved it so much that even before I ran out I returned and got the bigger bottle.Its really help my dry hair from all the chemical process it's being thru while toning it!The only thing is that it doesn't lather much,but am okay with that,I read that's actually good,because it's not damaging your hair.So overall a Great Product.

            • Hair Type:
            • Wavy Hair
             
            4.0

            Great toning shampoo

            By Mel Star

            from Warwick , RI

            About Me Product Junkie

            Verified Buyer

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            I find this shampoo to be less drying than other toning shampoos. It keeps my platinum/white hair perfectly toned.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Amazing

            By Missy719

            from Jackson OH

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Great Smell
            • Truly brightens blonde

            Cons

            • Dries Hair Out

            Best Uses

            • Use once or twice a week

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            I absolutely love this product for my platinum blonde hair. It really does a great job at keeping hair color from turning yellow and brassy in between salon visits. You can see results after just one us .

             
            4.0

            Does exactly what I wanted. Brightens up my blond highlight

            By Bo

            from Wa

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Lathers Well

            Cons

              Best Uses

              • Use once a wek

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              Gives my hair shine and brightens my blonde highlights

              • Hair Type:
              • Straight Hair
               
              5.0

              Love it!!! It's keeping my blonde light and brass free!

              By Ray Ray

              from Alabama

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Lathers Well
              • Tones well

              Cons

                Best Uses

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  I noticed a difference after the first use! My hair is prone to turn very gold and this keeps it at a more white-silvery color.

                  • Hair Type:
                  • Wavy Hair

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  22 Questions | 22 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Hi - My hair is dark brown with black low lights , vibrant red hi lites , and some blond , I got more red than blond dyed myself , should I use this shampoo . So in other words I have lots of colors running through my hair and actually like it . I'm not sure if this shampoo is for my hair with all the colors I see mostly blonds , and grey ...thank you .
                    Asked on 7/3/2016 by Donna from boston

                    1 answer

                    • Brand Expert

                      A:

                      Using Sterling Silver Toning Shampoo shouldn't effect the colors in your hair, unless they are very warm tones. The violet base may cool them down.

                      Answered on 7/6/2016 by Brand Expert from AG Hair
                  • Q:

                    I have naturally black hair and I'm letting my gray grow out. Will this help my gray look more silver?
                    Asked on 6/5/2016 by Grumpelstiltskin from Texas

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                      Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    What would happen if I use it on dyed medium brown reddish hair that I am transitioning to my natural color of white/gray? Will it help with the skunk look during tranisiton?
                    Asked on 4/9/2016 by Transitioning from Lake Zurich, IL

                    1 answer

                    • Staff Expert

                      A:

                      The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                      Answered on 4/11/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product sulfate-free?
                    Asked on 1/10/2016 by Mandy

                    1 answer

                    • Staff Expert

                      A:

                      This shampoo is formulated with gentle, coconut-derived sulfates.

                      Answered on 1/13/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Can I use shampoo and conditioner daily?
                    Asked on 1/1/2016 by Classic customer from Grand Rapids ,Mi

                    1 answer

                    • Staff Expert

                      A:

                      Yes, both can be used daily or as frequently as needed/desired.

                      Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product good on white hair
                    Asked on 12/29/2015 by Dino

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                      Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    I have dyed black hair- bought this by mistake- am I able to use it or will it wash out my black hair
                    Asked on 8/22/2015 by Tee from Alberta Canada

                    1 answer

                    • Staff Expert

                      A:

                      AG Hair Sterling Silver Toning Shampoo will have no adverse effect on dark shades of hair. Its purple tones help to brighten blonde, silver or highlighted hair, but will be imperceptible on black hair.

                      Answered on 8/25/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    If I use another brand's conditioner, will it "wash away" the effects of this shampoo?
                    Asked on 8/1/2015 by ni from los angles

                    1 answer

                    • Staff Expert

                      A:

                      AG Hair recommends using this shampoo in conjunction with the Colour Care Sterling Silver Toning Conditioner for best results; however, because most conditioners are not formulated with surfactants, using a conditioner from a different brand should not counteract this shampoo's toning benefits.

                      Answered on 8/5/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Do i have to buy the conditioner with this shampoo to get the results?
                    Asked on 7/16/2015 by izzy from chino, ca

                    1 answer

                    • Staff Expert

                      A:

                      We recommend using both in conjunction with each other for best results!, though you can certainly use a different conditioner, if you prefer. AG Hair designs their products so that they can be mixed and matched to address multiple concerns.

                      Answered on 7/17/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    My hair is a plum Berry purple color. Will this shampoo help keep my hair vibrant and maintain my plum/purple hair?
                    Asked on 7/8/2015 by AB from LA

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                      Answered on 7/8/2015 by Staff Expert from ULTA Beauty
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