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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

Item 2290217

Size:33.8 oz

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 391 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (196)
  • Great smell (186)
  • Lathers well (158)
  • Adds shine (155)
  • Gentle (153)

Cons

  • Dries hair out (42)
  • Doesn't lather well (35)
  • Doesn't work (16)
  • Harsh (11)
  • Smells bad (10)

Best Uses

  • Daily use (76)
  • Thick hair (49)
  • Fine hair (37)
  • Curly hair (32)
  • Oily hair (24)
    • Reviewer Profile:
    • Beauty conscious (151), Survivalist / minimalist (98), Product junkie (77), Midrange shopper (15), Professional stylist (7)
    • Hair Type:
    • Straight hair (179), Wavy hair (145), Very curly hair (17)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 391 customers

Displaying reviews 1-10

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5.0

Works great

By Sylv

from Lincoln Ne

Verified Reviewer

Pros

  • Cleans Thoroughly
  • Great Smell
  • Tones the discoloration

Cons

    Best Uses

    • Keeps my color looking great

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    I use this twice a week to keep my gray hair looking and staying gray. I have naturally brown hair and so when I got it bleached and dyed I was scared of it washing out fast. This 100% has kept my hair color on point!

     
    3.0

    Pretty good.

    By J9

    from Prescott Valley, AZ

    About Me Minimalist

    Verified Buyer

    Pros

    • Gentle

    Cons

    • Doesn't Lather Well

    Best Uses

    • Daily Use

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    It doesn't lather much. I need to use a lot to feel it distributes throughout the hair. I've used it a long time because I bought a very large bottle and I only shampoo 3 times per week.

    • Hair Type:
    • Straight Hair
     
    3.0

    I feel it toned down the brassiness in my hair.

    By Beagirl1

    from Bolingbrook,il

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health

    Cons

      Best Uses

      • Smoothed out my hair

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      My stylist told me about this product.

      • Hair Type:
      • Straight Hair
       
      4.0

      Brassy

      By Tina

      from Bellflower, CA

      About Me Minimalist

      Verified Buyer

      Pros

      • Helps brassyness in hair

      Cons

      • Dries Hair Out

      Best Uses

      • Thicker Hair

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      I use this product every other time I wash my hair. I wish the conditioner would actually help the shampoo with drying out

      • Hair Type:
      • Wavy Hair

      (0 of 1 customers found this review helpful)

       
      2.0

      Not the best

      By Gab

      from Maryland

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      I have tried many toning shampoos and personally I don't think this is the best one. I let it sit in my hair for an hour and saw little to no results and I have bleached hair and it was yellow and I figured it could work but I didn't see any results. I didn't see my hair color going to a silver hue. Unfortunately I won't be repurchasing.

       
      5.0

      Best Shampoo Ever

      By Missy

      from Jackson Ohio.

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Lathers Well
      • Tones Great

      Cons

      • None

      Best Uses

      • Any hair type

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      Wonderful toning shampoo. Best blonde shampoo ever. Highly recommend!!!

      Service and delivery comments:

      Shopped in store.

      • Hair Type:
      • Straight Hair
       
      5.0

      I'm a repeat buyer of this

      By Maureen

      from Clearwater

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell
      • Lathers Well
      • Perfect for Gray Hair

      Cons

        Best Uses

        • Gray Hair

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        This shampoo is fantastic to give a nice silver shine to gray hair. Makes my hair really sparkle. I don't use it for every shampoo, but at least once a week. It has a very nice scent, not strong. It's lathers up in a very nice rich lather.

        • Hair Type:
        • Wavy Hair
         
        4.0

        Best of all the silver shampoos

        By AmyB

        from Vancouver,WA

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell

        Cons

        • Doesn't Lather Well
        • Dries Hair Out

        Best Uses

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          If you have white hair (platinium) flaunt it & be proud! This shampoo will bring out the brightness & smells better than other products on the market

          • Hair Type:
          • Wavy Hair
           
          5.0

          Good toning shampoo color treated blond hair.

          By M

          from Arizona

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Color treated cool blonde shades

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            Good toning shampoo.

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            3.0

            I'm still not sure how well I like it.

            By Nettie

            from Coeur D'Alene

            About Me Minimalist

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Great Smell
            • Lathers Well

            Cons

            • Dries Hair Out
            • Harsh

            Best Uses

            • Curly Hair
            • Thicker Hair

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            I love the way it smells and really cleans my hair but seems to dry my hair out a little bit.

            • Hair Type:
            • Wavy Hair

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            43 Questions | 43 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Is this product safe to use everyday or will it dry hair out?
              Asked on 10/21/2017 by Celeste from Pa

              1 answer

              • Brand Expert

                A:

                Yes, Sterling Silver toning shampoo is safe to use daily. All AG shampoos are manufactured without adding salt as a thickening agent which can be drying. We simply use less water and a higher concentration of ingredients that are beneficial to your hair, and provide you with instantly results.

                Answered on 10/30/2017 by Brand Expert from AG Hair
            • Q:

              The description states that this is gluten free; however, the ingredients listed include wheat starch and wheat. So is it really glueten free?
              Asked on 8/19/2017 by Mary from NM

              1 answer

              • Brand Expert

                A:

                Yes, AG products are gluten-free. We extract ingredients such as wheat and oat through a process called hydrolysis, where we extract the amino acids from these proteins. Once they have been extracted, based on FDA and International standards, they are considered gluten-free. Having said this, we strongly suggest that individuals diagnosed with Celiac Disease or those who have any concerns whatsoever, consult with their physician prior to using any cosmetic product.

                Answered on 8/22/2017 by Brand Expert from AG Hair
            • Q:

              Hi my hair is damaged and dry from bleaching it but I also get brassy tones that I don't want, should I be using this shampoo every time I wash my hair or should I use it only when I find my hair to be brassy? I wash my hair 1-2 times a week
              Asked on 8/5/2017 by Tiff from undisclosed

              1 answer

              • Brand Expert

                A:

                We recommend using Sterling Silver toning shampoo at least once a week for colour maintenance or more frequently for persistent discolouration. For damaged, dry hair alternate Sterling Silver with AG's Refuel shampoo and Restore conditioner - part of our Keratin Repair category, specifically formulated to restore hair's core strength, improving elasticity and reducing breakage in chemically straightened, coloured and distressed hair. Introduce Reconstruct keratin mask as a weekly conditioning treatment to help restore moisture, leaving hair feeling softer, shinier and more radiant.

                Answered on 8/8/2017 by Brand Expert from AG Hair
            • Q:

              I naturally have dirty-blonde hair and haven't ever coloured or used dyes on it, but do have a fair amount of natural colour variance in my hair. I'd like to experiment with a more ashy or colder-toned colour (even a bit visibly purpley I would really like) while still avoiding dyes. Even though my hair hasn't been coloured previously, can this product still take effect? Are there any strategies I can use to maximise the impact? Thank you!

              (I apologise if two inquiries come through from me--I clicked something funky on the first try and wasn't sure that it sent!)
              Asked on 7/4/2017 by J.C. from Calgary, AB

              1 answer

              • Brand Expert

                A:

                Yes, Sterling Silver can be used on noncolour-treated hair to cool down warm tones in natural blondes and eliminated brassiness. Not only that, Sterling Silver is formulated with AG's CARE (Colour And Radiance Enhancing) Complex to help fight-off colour-destroying free radicals and guard hair against UV exposure.
                Use once or twice a week or for more intense toning allow the shampoo to sit on your hair for up to 10 minutes before rinsing. Follow with Sterling Silver conditioner.

                Answered on 7/4/2017 by Brand Expert from AG Hair
            • Q:

              I recently dyed half of my hair purple, and it is fading, will this help the purple brighten up?
              Asked on 6/13/2017 by Lizzy from Seattle, Wa

              1 answer

              • Brand Expert

                A:

                Sterling Silver is enhanced with AG's CARE Complex designed to prolong the life and vibrancy of colour-treated hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness from blonde and silver hair.
                For purple hair, AG's Colour Savour sulfate-free shampoo and condition is perfect for coloured hair that demands special care. The mild yet rich formulation fights colour-fading free radicals and protects colour from UV degradation, keeping your hair colour bright and healthy.

                Answered on 6/14/2017 by Brand Expert from AG Hair
            • Q:

              I dye my hair grey, will this product help me keep my color longer and maintain the grey? I see reviews and questions about natural grey/silver hair and want to be sure prior to purchasing your product. Thanks!
              Asked on 4/18/2017 by Grey hair don't care from Manchester, NH

              1 answer

              • Brand Expert

                A:

                Sterling Silver is perfect for blonde, grey and silver hair. You can use this shampoo on dyed grey hair to prevent brassiness. It features a soft violet tone to brighten and to neutralize yellow tones.

                Answered on 4/24/2017 by Brand Expert from AG Hair
            • Q:

              How does this product compare to the Pravana toning shampoo as far as effectiveness and pigmentation of the product?
              Asked on 4/12/2017 by hailey from US

              1 answer

              • Brand Expert

                A:

                Our Sterling Silver shampoo and conditioner are formulated with enough pigment to help cool down warm blondes, and for colour maintenance. For more intense toning, we recommend you leave the shampoo and/or conditioner on the hair for up to 10 minutes. Use once a week, or as often as needed to achieve your required tone.

                Answered on 4/13/2017 by Brand Expert from AG Hair
            • Q:

              Hey, I wanted to know if this shampoo is sulfate free, because it says no salts but the ingridients showing sulfates and sodium.
              Thank u
              Asked on 3/22/2017 by Lenny

              1 answer

              • Brand Expert

                A:

                Sterling Silver shampoo is formulated with gentle, coconut-derived sulfates.

                Answered on 3/23/2017 by Brand Expert from AG Hair
            • Q:

              I have Asian hair, naturally black, but dyed lighter at a hair salon. I asked for an ash brown color, but my hair turned out orangey. Will this shampoo turn my hair into an ash brown color? Thanks!
              Asked on 2/18/2017 by Autumn from VA

              1 answer

              • Brand Expert

                A:

                Sterling Silver shampoo has a unique violet base to help neutralize brassiness. Regular use of the shampoo will help to eliminate the warm orange tones throughout your hair.

                Answered on 2/20/2017 by Brand Expert from AG Hair
            • Q:

              I wanted to get this for my mom. She had some gray hair so she colored her hair dark brown (her original hair color is dark brown). Will this product be OK for her??
              Asked on 2/3/2017 by Corinna from Ohio

              1 answer

              • Brand Expert

                A:

                Yes, it is totally safe to use on darker hair shades. It won't have any toning effect on the dark portions of your hair, but it will tone your highlighted hair to help to prevent brassiness and add brilliance.

                Answered on 2/6/2017 by Brand Expert from AG Hair
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