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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2290217

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 266 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (116)
  • Great smell (107)
  • Gentle (102)
  • Adds shine (93)
  • Lathers well (83)

Cons

  • Doesn't lather well (27)
  • Dries hair out (25)
  • Doesn't work (10)
  • Harsh (8)
  • Smells bad (7)

Best Uses

  • Daily use (46)
  • Thick hair (32)
  • Fine hair (26)
  • Curly hair (22)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (119), Wavy hair (90), Very curly hair (12)
    • Reviewer Profile:
    • Beauty conscious (104), Survivalist / minimalist (59), Product junkie (48), Midrange shopper (15), Budget shopper (6)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 266 customers

Displaying reviews 1-10

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4.0

Yaaaaassss pigment honey

By KtGistaken

from Las Vegas

About Me Professional Stylist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

  • Greasy

Best Uses

  • Brassy/ any blonde color
  • Curly Hair

Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

Ok the smell is infectious... If I could use it everyday I would but I'm convinced that the added pigment maybe dries the hair so the formula is forced to have more moisturizers. However, it does clean well just don't expect to go multiple days between washes because it tends to make my scalp a little oily on day two. I'm normally don't get oily between washes (I go 3-4 days between blowouts). So if you have very oily hair use it to tone only the night before you style and lightly wash the next morning.

  • Hair Type:
  • Very Curly Hair
 
5.0

I would definitely buy again.

By Donna

from Hickory, N.C.

About Me Product Junkie

Verified Buyer

Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

I loved this product.

  • Hair Type:
  • Straight Hair
 
4.0

The best Silver Shampoo I've tried so far!

By Rachel

from Winchester, VA

About Me Product Junkie

Verified Buyer

Pros

  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

  • Dries Hair Out

Best Uses

  • As needed use for toning

Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

I have very black hair full of silver streaks in it - unfortunately I've had extreme difficulty keeping those highlights silver instead of going blond or in some cases orange. When I started getting the highlights I was using the Clairol Shimmering shampoo and conditioner combo. Not only did this turn my hair to straw to the point of breakage, even letting it sit (for sometimes up to 2 hours trying to tone, did very little) - and UGH the smell!!!
I tried AG in hopes of finding something better and I did. The product works great and unlike the Clairol it has a wonderful coconut (but not over powering) fragrance. Also unlike the Clairol it does not dry out my hair as bad as, even with extended use.
Regardless of if you use this product for long setting toning or just once or twice a week, I highly recommend using a deep conditioner afterwards to avoid that 'crunchy hair' feeling, but like I said before even without it, its not that bad because the AG conditioner works very well as it is. I recommend "It's a 10" spray after your shower/rinse.
I use this all the time and have recommended it to all of my friends with silver/platinum hair (of course they don't have black hair so it works better on them).

My only complaints really are the price and cleanup. Obviously you get what you pay for and its definitely worth it. But the smaller of the 2 sizes, in my opinion is too small, and the larger will set you back some $$ especially when you get the Shampoo and Conditioner, so keep your eye out for a good sale. The other is that, with any colored product you have to be very mindful of stains, so if you're leaving it in for a while or just using it in the shower, be mindful of little accidents or lather spots, because depending on the surface (in my case marble) it can sink in and stain.

  • Hair Type:
  • Very Curly Hair
 
5.0

Smells great!

By Ash

from Bloomington, IL

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell

Cons

    Best Uses

    • Color treated hair

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    I use this shampoo about 2x/week. It's a toning shampoo so definitely don't want to over use it but it does wonder for blonde/silver hair! Takes away any brassy color that may be hindering your blonde from looking fab! Also, it has an amazing coconut smell!

    • Hair Type:
    • Straight Hair
     
    5.0

    This product works great on my silver/white hair.

    By jmn

    from Owatonna, Mn.

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • doesn't turn my hair that brassy color.
    • Great Smell

    Cons

      Best Uses

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        The only shampoo and conditioner I will use.

        • Hair Type:
        • Straight Hair
         
        5.0

        Awesome Toning Shampoo

        By hotnspicy

        from Medina, Ohio

        Verified Buyer

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        I never knew there was such a thing as toning shampoo/conditioner. It works! My hair started fading to that ugly brassy color so I immediately purchased AG Sterling Silver Toning Shampoo and Conditioner. After the first use I was amazed at how it took that brassiness out! It also leaves my hair super clean and soft. I wash my hair every third day and use AG each time. Just be aware that they are PURPLE! Wash your shower down after or it may stain.

         
        5.0

        i recommend this product

        By jayy

        from long beach,ca

        Verified Buyer

        Pros

        • Adds Shine
        • Gentle
        • Great Smell

        Cons

          Best Uses

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            twice a week use and you'll notice the shine

            • Hair Type:
            • Wavy Hair
             
            5.0

            Great

            By Pety

            from Naperville

            Verified Buyer

            Pros

            • Adds Shine
            • Gentle
            • Great Smell

            Cons

              Best Uses

              • Thicker Hair

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              Love it!

              • Hair Type:
              • Wavy Hair
               
              5.0

              Fabuous shampoo for gray hair

              By Pat

              from Ponte Vedra, FL

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                Best gray hair product

                • Hair Type:
                • Straight Hair
                 
                1.0

                Not Work well

                By Irunis

                from Chula Vista ca

                Verified Buyer

                Pros

                • Great Smell

                Cons

                • Dries Hair Out

                Best Uses

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  I buy it because some of the sales persons recommended but it's not work at all a haven't seen any change in my hair color and its sopuse to help with oranges tones.

                  • Hair Type:
                  • Wavy Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  22 Questions | 22 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Hi - My hair is dark brown with black low lights , vibrant red hi lites , and some blond , I got more red than blond dyed myself , should I use this shampoo . So in other words I have lots of colors running through my hair and actually like it . I'm not sure if this shampoo is for my hair with all the colors I see mostly blonds , and grey ...thank you .
                    Asked on 7/3/2016 by Donna from boston

                    1 answer

                    • Brand Expert

                      A:

                      Using Sterling Silver Toning Shampoo shouldn't effect the colors in your hair, unless they are very warm tones. The violet base may cool them down.

                      Answered on 7/6/2016 by Brand Expert from AG Hair
                  • Q:

                    I have naturally black hair and I'm letting my gray grow out. Will this help my gray look more silver?
                    Asked on 6/5/2016 by Grumpelstiltskin from Texas

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                      Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    What would happen if I use it on dyed medium brown reddish hair that I am transitioning to my natural color of white/gray? Will it help with the skunk look during tranisiton?
                    Asked on 4/9/2016 by Transitioning from Lake Zurich, IL

                    1 answer

                    • Staff Expert

                      A:

                      The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                      Answered on 4/11/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product sulfate-free?
                    Asked on 1/10/2016 by Mandy

                    1 answer

                    • Staff Expert

                      A:

                      This shampoo is formulated with gentle, coconut-derived sulfates.

                      Answered on 1/13/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Can I use shampoo and conditioner daily?
                    Asked on 1/1/2016 by Classic customer from Grand Rapids ,Mi

                    1 answer

                    • Staff Expert

                      A:

                      Yes, both can be used daily or as frequently as needed/desired.

                      Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product good on white hair
                    Asked on 12/29/2015 by Dino

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                      Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    I have dyed black hair- bought this by mistake- am I able to use it or will it wash out my black hair
                    Asked on 8/22/2015 by Tee from Alberta Canada

                    1 answer

                    • Staff Expert

                      A:

                      AG Hair Sterling Silver Toning Shampoo will have no adverse effect on dark shades of hair. Its purple tones help to brighten blonde, silver or highlighted hair, but will be imperceptible on black hair.

                      Answered on 8/25/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    If I use another brand's conditioner, will it "wash away" the effects of this shampoo?
                    Asked on 8/1/2015 by ni from los angles

                    1 answer

                    • Staff Expert

                      A:

                      AG Hair recommends using this shampoo in conjunction with the Colour Care Sterling Silver Toning Conditioner for best results; however, because most conditioners are not formulated with surfactants, using a conditioner from a different brand should not counteract this shampoo's toning benefits.

                      Answered on 8/5/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Do i have to buy the conditioner with this shampoo to get the results?
                    Asked on 7/16/2015 by izzy from chino, ca

                    1 answer

                    • Staff Expert

                      A:

                      We recommend using both in conjunction with each other for best results!, though you can certainly use a different conditioner, if you prefer. AG Hair designs their products so that they can be mixed and matched to address multiple concerns.

                      Answered on 7/17/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    My hair is a plum Berry purple color. Will this shampoo help keep my hair vibrant and maintain my plum/purple hair?
                    Asked on 7/8/2015 by AB from LA

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                      Answered on 7/8/2015 by Staff Expert from ULTA Beauty
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