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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2290217

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GIFT WITH PURCHASE

FREE Travel Size Matrix Biolage Colorlast Shampoo with any $20 Professional Hair Styling purchase (offer valid 12/25/16-1/28/17 or while supplies last)

Travel Size Biolage Colorlast Shampoo
AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 314 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (142)
  • Great smell (136)
  • Gentle (121)
  • Adds shine (118)
  • Lathers well (111)

Cons

  • Dries hair out (32)
  • Doesn't lather well (29)
  • Doesn't work (14)
  • Harsh (9)
  • Smells bad (9)

Best Uses

  • Daily use (57)
  • Thick hair (35)
  • Fine hair (31)
  • Curly hair (27)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (139), Wavy hair (113), Very curly hair (14)
    • Reviewer Profile:
    • Beauty conscious (126), Survivalist / minimalist (70), Product junkie (59), Midrange shopper (15), Budget shopper (6)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 314 customers

Displaying reviews 1-10

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3.0

New to this product

By Platinum Ashley

from Tampa, Florida

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Great Smell

Cons

  • Doesn't Lather Well
  • Dries Hair Out
  • Harsh

Best Uses

  • Every other wash recommended.
  • Oily Hair

Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

I use this product every other wash or every 2 to 3. It dries your hair out and I have oily hair so for me to say this it seems like it's a bit harsh. I also dont notice much as far as it marinating my color. Only thing I really find positive is the smell and they dont test on animals.

  • Hair Type:
  • Straight Hair
 
5.0

My favorite shampoo

By 1javieira

from Houston, TX

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Great Smell
  • Improves Hair Health
  • Lathers Well
  • Tones brassiness

Cons

    Best Uses

    • Blonde hair
    • Daily Use
    • Gray hair

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    My hair is naturally mostly gray with some blonde streaks. This shampoo makes my grays so bright and pretty and tones down the brassy blonde tones in my hair. It smells nice and lathers well. I don't think I will ever use another shampoo!

    • Hair Type:
    • Straight Hair
     
    5.0

    Best shampoo for silver hair ever!

    By MaryJane

    from Salem, VA

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use
      • Thinner Hair

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      I use Sterling Silver shampoo daily for shine and manageability.

      • Hair Type:
      • Straight Hair
       
      5.0

      Love it! Keeps your highlights from turning dull and brassy.

      By Leene

      from Mesa, AZ

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Lathers Well

      Cons

        Best Uses

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          Love it!

           
          5.0

          Would buy again

          By Diana

          from Charlotte NC

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Gentle
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Curly Hair
            • Thicker Hair

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            Lathers very well

            • Hair Type:
            • Wavy Hair
             
            5.0

            I would definitely buy this product again and again

            By Claudia

            from Edgewater, NJ

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Gentle
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              I am naturally grey, and my greys were getting a bit yellow from blow dyers and straighteners. Ever since I started using this product my hair has improved tremendously still a bit yellow here and there but I see the difference after a few uses.

              • Hair Type:
              • Wavy Hair

              (0 of 1 customers found this review helpful)

               
              5.0

              Keep your hair white!!

              By Amy

              from Palm Springs

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well
              • removes brassy & yellow tones from platinum hair

              Cons

                Best Uses

                • white or silver hair

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                I like this better than Matrix silver. It smells better (coconutty) and gives a rich lather. It keeps white & silver hair shiny and removes the yellowing or brassy tones. Good stuff.

                • Hair Type:
                • Straight Hair
                 
                4.0

                I would buy this again

                By Susan

                from Marina, CA

                About Me Minimalist

                Verified Buyer

                Pros

                • Gentle
                • Great Smell

                Cons

                  Best Uses

                  • Silver Hair

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  I use this about once a week to keep the natural silver shining!

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Only purple shampoo I'll buy

                  By Rachel Reno

                  from Reno. NV

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Blonde Hair

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    This was recommended to me when I was in the store. It works so well and it's a great price. The shampoo lathers well while most purple shampoos don't. After using it I had multiple people ask if I got my hair done.

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    i will buy this again

                    By amanda

                    from morgantown,wv

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Lathers Well

                    Cons

                      Best Uses

                      • blonde hair

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      great. works well!

                      • Hair Type:
                      • Wavy Hair

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      28 Questions | 28 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        My hair is naturally dark brown and i just got it done at a salon and now its an ashy brown. Will this shampoo help keep it toned at that color?
                        Asked on 1/9/2017 by Beauty Buff from Edmonton, AB

                        1 answer

                        • Brand Expert

                          A:

                          Sterling Silver is effective to use on darker hair shades.The violet pigments in the shampoo helps to neutralize and cool any yellow or brassy tones in blonde or highlighted hair. It is perfect to enhance ashy tones.

                          Answered on 1/10/2017 by Brand Expert from AG Hair
                      • Q:

                        Will this toning shampoo reduce brassiness without the use of the sterling silver conditioner?
                        Asked on 1/9/2017 by Amani from New York, NY

                        1 answer

                        • Brand Expert

                          A:

                          We recommend using Sterling Silver shampoo & conditioner in conjunction with each other for best results. Although Sterling Silver shampoo will still tone brassiness and brighten blondes/silvers if used with a different conditioner, if you prefer. AG Hair designs all their products so they can be mixed and matched to address multiple concerns.

                          Answered on 1/9/2017 by Brand Expert from AG Hair
                      • Q:

                        Due to the colour of this shampoo will it stain my new tile shower with bone coloured grout? I'm scared to find out!
                        Thanks.
                        Asked on 1/7/2017 by Flameschick

                        1 answer

                        • Brand Expert

                          A:

                          We do recommend using an all-purpose bathroom cleaner immediately after showering with the shampoo to prevent any staining. However, reports of Sterling Silver leading to tile discolouration are rare.

                          Answered on 1/9/2017 by Brand Expert from AG Hair
                      • Q:

                        I have grey hair with dark inserts especially on the bottom back. Does the shampoo have a purpelish tint?
                        Asked on 10/30/2016 by fayzie from Los Angeles

                        1 answer

                        • Brand Expert

                          A:

                          Yes there is a purple tint! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                          Answered on 10/31/2016 by Brand Expert from AG Hair
                      • Q:

                        Would this be helpful on dark black/brown hair? Like would it help the quality or help prolong the colors?
                        Asked on 9/27/2016 by kenzi from Tennessee

                        1 answer

                        • Brand Expert

                          A:

                          Yes, it is totally safe to use on darker hair shades. It won't have any toning effect on the dark portions of your hair, but it will tone your highlighted hair to help to prevent brassiness and add brilliance.

                          Answered on 10/31/2016 by Brand Expert from AG Hair
                      • Q:

                        I have newly dyed brown hair that has too much red in it on accident. Will this tone down the red so my hair looks more brown?
                        Asked on 8/16/2016 by Debs from Ct

                        1 answer

                        • Brand Expert

                          A:

                          This shampoo has a violet tone to help neutralize brassiness. Though it won't dramatically change red hair to brown, it will tone it down slightly. The results are increased slightly when left on longer.

                          Answered on 8/31/2016 by Brand Expert from AG Hair
                      • Q:

                        Hi - My hair is dark brown with black low lights , vibrant red hi lites , and some blond , I got more red than blond dyed myself , should I use this shampoo . So in other words I have lots of colors running through my hair and actually like it . I'm not sure if this shampoo is for my hair with all the colors I see mostly blonds , and grey ...thank you .
                        Asked on 7/3/2016 by Donna from boston

                        1 answer

                        • Brand Expert

                          A:

                          Using Sterling Silver Toning Shampoo shouldn't effect the colors in your hair, unless they are very warm tones. The violet base may cool them down.

                          Answered on 7/6/2016 by Brand Expert from AG Hair
                      • Q:

                        I have naturally black hair and I'm letting my gray grow out. Will this help my gray look more silver?
                        Asked on 6/5/2016 by Grumpelstiltskin from Texas

                        1 answer

                        • Staff Expert

                          A:

                          Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                          Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        What would happen if I use it on dyed medium brown reddish hair that I am transitioning to my natural color of white/gray? Will it help with the skunk look during tranisiton?
                        Asked on 4/9/2016 by Transitioning from Lake Zurich, IL

                        1 answer

                        • Staff Expert

                          A:

                          The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                          Answered on 4/11/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this product sulfate-free?
                        Asked on 1/10/2016 by Mandy

                        1 answer

                        • Staff Expert

                          A:

                          This shampoo is formulated with gentle, coconut-derived sulfates.

                          Answered on 1/13/2016 by Staff Expert from Ulta Beauty
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