skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Colour Care Sterling Silver Toning Shampoo
AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2290217

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

FREE Dry Wax 1.5oz with any AG Hair purchase (offer valid 11/29/16-12/24/16 or while supplies last)

Travel Size Dry Wax
AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 304 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (136)
  • Great smell (128)
  • Gentle (116)
  • Adds shine (112)
  • Lathers well (103)

Cons

  • Dries hair out (31)
  • Doesn't lather well (28)
  • Doesn't work (14)
  • Smells bad (9)
  • Harsh (8)

Best Uses

  • Daily use (54)
  • Thick hair (34)
  • Fine hair (30)
  • Curly hair (26)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (134), Wavy hair (109), Very curly hair (14)
    • Reviewer Profile:
    • Beauty conscious (120), Survivalist / minimalist (67), Product junkie (58), Midrange shopper (15), Budget shopper (6)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 304 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
3.0

Not 100% sure...

By Annabel

from Chicago, Il

About Me Beauty Conscious

Verified Buyer

Pros

  • Lathers Well

Cons

  • Dries Hair Out
  • Ineffective
  • Smells Bad

Best Uses

  • Daily Use

Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

I do not like the smell. It is an extremely pigmented shampoo but I feel that it still didn't tone my hair well. I'm going to try it one more time and then make my final decision.

  • Hair Type:
  • Wavy Hair
 
2.0

I had to return the products, because it gave me an itchy.

By bjs

from Goodyear, az

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Improves Hair Health

Cons

  • Dries Hair Out

Best Uses

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    It dried out my hair!

    • Hair Type:
    • Straight Hair
     
    5.0

    best for blondes

    By curlytemple

    from Brooklyn, NY

    About Me Beauty Conscious

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Lathers Well

    Cons

      Best Uses

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        I will never use any other tone-perfecting shampoo for color-treated hair. I love this stuff and this brand. I shell out big bucks to color my hair from it's natural ash-blonde blahness to a very bright golden January Jones blonde. My stylist works wonders, but this shampoo allows me to go longer between salon appointments. Sometimes people will actually ask me if I recently got it colored the day after I use this stuff when in reality it has been months since a dye-job. I use a little bit every shampoo, sometimes by itself and sometimes with other shampoos (dandruff control or curl control, whatever my hair is asking for). I am careful to leave it on for a significant chunk of time - at least three minutes for it to actually have a tonal effect - BUT also careful not to leave it on too long! This stuff is strong and could probably leave a purple tone in more silvery blondes. I am a golden blonde and have never had this issue but I am still careful.

        • Hair Type:
        • Wavy Hair
         
        5.0

        love it!

        By Natalie

        from Gainesville, Georgia

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            great for getting that brassy out of your hair. wish I discovered it sooner!!

            • Hair Type:
            • Straight Hair
             
            5.0

            Blue!

            By Beadbug

            from Battle Creek

            About Me Minimalist

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              My hair is dyed a deep purple and this will help me keep this color bold and beautiful.

              • Hair Type:
              • Straight Hair
               
              5.0

              No more yellow !

              By Theresa

              from Hillsboro , OR

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  My short bleached hair seemed to be more yellow than white the last few months . This shampoo worked with the first application. So glad I found this .

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  I love it

                  By Mina

                  from Satellite Beach, Florida

                  About Me Minimalist

                  Verified Buyer

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  Tones my color

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  I would buy this product again.

                  By Gilly

                  from Indiana

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • once a week

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    Things are great.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    better then expected

                    By anya

                    from clearwater FL

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Curly Hair
                      • Oily Hair
                      • Thinner Hair

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      wash my hair

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Fabulous Toning Shampoo!!!

                      By Platinum Lover

                      from Jackson Ohio

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Great Smell
                      • Truly stops yellowing of platinum/blonde hair

                      Cons

                        Best Uses

                        • Use once or twice a week

                        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                        So great to stop my platinum hair from getting yellow/brassy. Works amazing! When I use it, my friends think I've just got my hair colored!

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        25 Questions | 25 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I have grey hair with dark inserts especially on the bottom back. Does the shampoo have a purpelish tint?
                          Asked on 10/30/2016 by fayzie from Los Angeles

                          1 answer

                          • Brand Expert

                            A:

                            Yes there is a purple tint! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 10/31/2016 by Brand Expert from AG Hair
                        • Q:

                          Would this be helpful on dark black/brown hair? Like would it help the quality or help prolong the colors?
                          Asked on 9/27/2016 by kenzi from Tennessee

                          1 answer

                          • Brand Expert

                            A:

                            Yes, it is totally safe to use on darker hair shades. It won't have any toning effect on the dark portions of your hair, but it will tone your highlighted hair to help to prevent brassiness and add brilliance.

                            Answered on 10/31/2016 by Brand Expert from AG Hair
                        • Q:

                          I have newly dyed brown hair that has too much red in it on accident. Will this tone down the red so my hair looks more brown?
                          Asked on 8/16/2016 by Debs from Ct

                          1 answer

                          • Brand Expert

                            A:

                            This shampoo has a violet tone to help neutralize brassiness. Though it won't dramatically change red hair to brown, it will tone it down slightly. The results are increased slightly when left on longer.

                            Answered on 8/31/2016 by Brand Expert from AG Hair
                        • Q:

                          Hi - My hair is dark brown with black low lights , vibrant red hi lites , and some blond , I got more red than blond dyed myself , should I use this shampoo . So in other words I have lots of colors running through my hair and actually like it . I'm not sure if this shampoo is for my hair with all the colors I see mostly blonds , and grey ...thank you .
                          Asked on 7/3/2016 by Donna from boston

                          1 answer

                          • Brand Expert

                            A:

                            Using Sterling Silver Toning Shampoo shouldn't effect the colors in your hair, unless they are very warm tones. The violet base may cool them down.

                            Answered on 7/6/2016 by Brand Expert from AG Hair
                        • Q:

                          I have naturally black hair and I'm letting my gray grow out. Will this help my gray look more silver?
                          Asked on 6/5/2016 by Grumpelstiltskin from Texas

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          What would happen if I use it on dyed medium brown reddish hair that I am transitioning to my natural color of white/gray? Will it help with the skunk look during tranisiton?
                          Asked on 4/9/2016 by Transitioning from Lake Zurich, IL

                          1 answer

                          • Staff Expert

                            A:

                            The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 4/11/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this product sulfate-free?
                          Asked on 1/10/2016 by Mandy

                          1 answer

                          • Staff Expert

                            A:

                            This shampoo is formulated with gentle, coconut-derived sulfates.

                            Answered on 1/13/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Can I use shampoo and conditioner daily?
                          Asked on 1/1/2016 by Classic customer from Grand Rapids ,Mi

                          1 answer

                          • Staff Expert

                            A:

                            Yes, both can be used daily or as frequently as needed/desired.

                            Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this product good on white hair
                          Asked on 12/29/2015 by Dino

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                        • Q:

                          I have dyed black hair- bought this by mistake- am I able to use it or will it wash out my black hair
                          Asked on 8/22/2015 by Tee from Alberta Canada

                          1 answer

                          • Staff Expert

                            A:

                            AG Hair Sterling Silver Toning Shampoo will have no adverse effect on dark shades of hair. Its purple tones help to brighten blonde, silver or highlighted hair, but will be imperceptible on black hair.

                            Answered on 8/25/2015 by Staff Expert from ULTA Beauty
                        Displaying questions 1-10Previous | Next »

                        Do you have a question about this product?