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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2290217

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 384 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (193)
  • Great smell (184)
  • Lathers well (156)
  • Adds shine (154)
  • Gentle (151)

Cons

  • Dries hair out (41)
  • Doesn't lather well (34)
  • Doesn't work (16)
  • Harsh (11)
  • Smells bad (10)

Best Uses

  • Daily use (75)
  • Thick hair (48)
  • Fine hair (37)
  • Curly hair (32)
  • Oily hair (24)
    • Reviewer Profile:
    • Beauty conscious (149), Survivalist / minimalist (95), Product junkie (77), Midrange shopper (15), Professional stylist (7)
    • Hair Type:
    • Straight hair (176), Wavy hair (143), Very curly hair (17)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 384 customers

Displaying reviews 1-10

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4.0

Best of all the silver shampoos

By AmyB

from Vancouver,WA

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell

Cons

  • Doesn't Lather Well
  • Dries Hair Out

Best Uses

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    If you have white hair (platinium) flaunt it & be proud! This shampoo will bring out the brightness & smells better than other products on the market

    • Hair Type:
    • Wavy Hair
     
    5.0

    Good toning shampoo color treated blond hair.

    By M

    from Arizona

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Lathers Well

    Cons

      Best Uses

      • Color treated cool blonde shades

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      Good toning shampoo.

      • Hair Type:
      • Wavy Hair
       
      3.0

      I'm still not sure how well I like it.

      By Nettie

      from Coeur D'Alene

      About Me Minimalist

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

      • Dries Hair Out
      • Harsh

      Best Uses

      • Curly Hair
      • Thicker Hair

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      I love the way it smells and really cleans my hair but seems to dry my hair out a little bit.

      • Hair Type:
      • Wavy Hair
       
      5.0

      Best shampoo ever

      By Brianna

      from Redondo Beach

      About Me Product Junkie

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Doesn't Stain Fingers
      • Great Smell
      • Lathers Well
      • Tones Well

      Cons

        Best Uses

        • Bleached Hair
        • Daily Use

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        I love this shampoo! The toning shampoo I used previously would always stain my fingers and did not lather well at all. This one is perfect. It smells great and lathers amazingly. And the best part is, I don't walk around with purple fingers anymore. I fell in love after one use. I'd definitely recommend it to everyone.

        • Hair Type:
        • Wavy Hair
         
        4.0

        Purple tone!

        By SnowQueen

        from Columbus,Ohio

        About Me Product Junkie

        Verified Reviewer

        Pros

        • Cleans Thoroughly
        • Great Smell
        • Lathers Well
        • Toning

        Cons

          Best Uses

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            I really liked this one. Great rich purple tone. Really helped to take some brassiness out. Still on search for sulfate free (as they make me itch) but this one was ok for that. This is my go to until I find such!!

            • Hair Type:
            • Straight Hair
             
            5.0

            Best shampoo for gray hair

            By 1javieira

            from Houston, TX

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              Makes my gray hair so shiney without any brassiness! I use it every day!

              • Hair Type:
              • Straight Hair
               
              5.0

              Best product to keep my hair platinum

              By Cassie

              from Camby, Indiana

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                • Curly Hair
                • Thicker Hair

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                It is an amazing product and I love that when I bought it some of the money goes to helping others in Africa

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Sulfate free!

                By Anniewu_mua

                from Keller, Texas

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Great Smell
                • Improves Hair Health

                Cons

                  Best Uses

                  • Daily Use
                  • Oily Hair
                  • Thicker Hair

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  I have really oily roots. But really dry in this because I call her my ends. So I love that the shampoo helps to tone the blonde at the end of my hair. And it helps to balance out the pH levels in my hair.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Great product

                  By Wendy

                  from Sanford, Florida

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle

                  Cons

                  • Dries Hair Out

                  Best Uses

                  • For white, or graying hair

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  I bought this to refresh the white streaks in my graying hair. The color was getting dull and yellowish, this has revived my natural color.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Great Shampoo for Maintaining an Ashy Blonde

                  By Jenn

                  from Hanover, PA

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Great to cancel out yellow tones
                  • Not over-drying
                  • Tones Hair

                  Cons

                  • NOT good for bronze/orange hair

                  Best Uses

                  • Cool Toned Hair
                  • Warm Toned Hair

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  Heres the deal, it's not shimmer lights. In my opinion thats a good thing. Shimmer lights can tend to be over-drying. I prefer to use shimmer lights once or twice a month because its a stronger formula and it makes my hair really silver in one wash if I let it sit 5 minutes(depending on the warmth in my hair). That being said, Shimmer lights is WAY too drying to use regularly. So in-between I LOVE using AG. The longer that you leave it in the more ashy your hair gets but it's still not as strong or harsh as shimmer lights. The best thing about it is that it's not too drying but it still cleanses my scalp enough. Every now and then it goes on an amazing sale, too. I started buying the larger size and added some pumps. The Conditioner is purple and worth it too because it really helps to re-moisturize.

                  TAKE NOTE: Make sure to evaluate your hair. if its orange, you need BLUE shampoo. AG Silver is PURPLE and meant for yellow tones.

                  • Hair Type:
                  • Straight Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  40 Questions | 40 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I naturally have dirty-blonde hair and haven't ever coloured or used dyes on it, but do have a fair amount of natural colour variance in my hair. I'd like to experiment with a more ashy or colder-toned colour (even a bit visibly purpley I would really like) while still avoiding dyes. Even though my hair hasn't been coloured previously, can this product still take effect? Are there any strategies I can use to maximise the impact? Thank you!

                    (I apologise if two inquiries come through from me--I clicked something funky on the first try and wasn't sure that it sent!)
                    Asked on 7/4/2017 by J.C. from Calgary, AB

                    1 answer

                    • Brand Expert

                      A:

                      Yes, Sterling Silver can be used on noncolour-treated hair to cool down warm tones in natural blondes and eliminated brassiness. Not only that, Sterling Silver is formulated with AG's CARE (Colour And Radiance Enhancing) Complex to help fight-off colour-destroying free radicals and guard hair against UV exposure.
                      Use once or twice a week or for more intense toning allow the shampoo to sit on your hair for up to 10 minutes before rinsing. Follow with Sterling Silver conditioner.

                      Answered on 7/4/2017 by Brand Expert from AG Hair
                  • Q:

                    I recently dyed half of my hair purple, and it is fading, will this help the purple brighten up?
                    Asked on 6/13/2017 by Lizzy from Seattle, Wa

                    1 answer

                    • Brand Expert

                      A:

                      Sterling Silver is enhanced with AG's CARE Complex designed to prolong the life and vibrancy of colour-treated hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness from blonde and silver hair.
                      For purple hair, AG's Colour Savour sulfate-free shampoo and condition is perfect for coloured hair that demands special care. The mild yet rich formulation fights colour-fading free radicals and protects colour from UV degradation, keeping your hair colour bright and healthy.

                      Answered on 6/14/2017 by Brand Expert from AG Hair
                  • Q:

                    I dye my hair grey, will this product help me keep my color longer and maintain the grey? I see reviews and questions about natural grey/silver hair and want to be sure prior to purchasing your product. Thanks!
                    Asked on 4/18/2017 by Grey hair don't care from Manchester, NH

                    1 answer

                    • Brand Expert

                      A:

                      Sterling Silver is perfect for blonde, grey and silver hair. You can use this shampoo on dyed grey hair to prevent brassiness. It features a soft violet tone to brighten and to neutralize yellow tones.

                      Answered on 4/24/2017 by Brand Expert from AG Hair
                  • Q:

                    How does this product compare to the Pravana toning shampoo as far as effectiveness and pigmentation of the product?
                    Asked on 4/12/2017 by hailey from US

                    1 answer

                    • Brand Expert

                      A:

                      Our Sterling Silver shampoo and conditioner are formulated with enough pigment to help cool down warm blondes, and for colour maintenance. For more intense toning, we recommend you leave the shampoo and/or conditioner on the hair for up to 10 minutes. Use once a week, or as often as needed to achieve your required tone.

                      Answered on 4/13/2017 by Brand Expert from AG Hair
                  • Q:

                    Hey, I wanted to know if this shampoo is sulfate free, because it says no salts but the ingridients showing sulfates and sodium.
                    Thank u
                    Asked on 3/22/2017 by Lenny

                    1 answer

                    • Brand Expert

                      A:

                      Sterling Silver shampoo is formulated with gentle, coconut-derived sulfates.

                      Answered on 3/23/2017 by Brand Expert from AG Hair
                  • Q:

                    I have Asian hair, naturally black, but dyed lighter at a hair salon. I asked for an ash brown color, but my hair turned out orangey. Will this shampoo turn my hair into an ash brown color? Thanks!
                    Asked on 2/18/2017 by Autumn from VA

                    1 answer

                    • Brand Expert

                      A:

                      Sterling Silver shampoo has a unique violet base to help neutralize brassiness. Regular use of the shampoo will help to eliminate the warm orange tones throughout your hair.

                      Answered on 2/20/2017 by Brand Expert from AG Hair
                  • Q:

                    I wanted to get this for my mom. She had some gray hair so she colored her hair dark brown (her original hair color is dark brown). Will this product be OK for her??
                    Asked on 2/3/2017 by Corinna from Ohio

                    1 answer

                    • Brand Expert

                      A:

                      Yes, it is totally safe to use on darker hair shades. It won't have any toning effect on the dark portions of your hair, but it will tone your highlighted hair to help to prevent brassiness and add brilliance.

                      Answered on 2/6/2017 by Brand Expert from AG Hair
                  • Q:

                    Product instructions say to use only once or twice a week, but I only shampoo my hair every 5-6 days anyway. Would the toning benefits still be effective if I alternated every 3-4 washings, which would essentially mean only 1-2 times a month?
                    Asked on 1/31/2017 by chamois988 from Orange County, CA

                    1 answer

                    • Brand Expert

                      A:

                      The results from using Sterling Silver will vary depending on hair colour and how often you shampoo. Using Sterling Silver 1-2 times a month will still tone brassiness and deliver results, however shampooing more frequently will continue to neutralize warm and yellow tones throughout hair for brighter, more vibrant blondes. We recommend that you up the shampooing frequency if once/twice monthly is not achieving the desired result.

                      Answered on 1/31/2017 by Brand Expert from AG Hair
                  • Q:

                    I've read some of the reviews that this shampoo can be drying. Will it still be effective if I shampoo with a moisturizing shampoo right as a 2nd step, right after using this toning shampoo?
                    Asked on 1/30/2017 by chamois988 from Orange County, CA

                    1 answer

                    • Brand Expert

                      A:

                      We recommend that you use Sterling Silver once or twice a week for colour maintenance, or more frequently for persistent discolouration. Other shampoos can be used in-between washes with Sterling Silver.
                      To restore moisture to hair, follow with Sterling Silver's toning conditioner or use Sterling Silver shampoo in conjunction with Xtramoist moisturizing shampoo. Xtramoist is a hyper-rich formula designed to hydrate and nourish dry, parched hair. It is also gentle enough for colour treated hair.

                      Answered on 1/31/2017 by Brand Expert from AG Hair
                  • Q:

                    Recently got hair dyed titanium and black pearl. Titanium has a strong bluish tint to it, which I don't like. Will this product help the silvery shade to brighten or will it cause the bluish tint to brighten? I wanted silver hair not blue, so I do not want to make the blue more blue.
                    Asked on 1/20/2017 by Powder puff from Pa

                    1 answer

                    • Brand Expert

                      A:

                      Sterling Silver shampoo has a unique violet base that helps to neutralize any yellow or brassy shades in your hair and cool warmer tones. Sterling Silver will brighten your silver colour but will not eliminate the blue tint.

                      Answered on 1/23/2017 by Brand Expert from AG Hair
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