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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2290217

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FREE full-size Volume Root Thickening Serum with any $25 AG purchase (offer valid 9/4/16-9/24/16 or while supplies last)

Volume Root Thikkening Serum For Fine To Thinning Hair
AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 289 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (126)
  • Great smell (119)
  • Gentle (107)
  • Adds shine (104)
  • Lathers well (93)

Cons

  • Doesn't lather well (28)
  • Dries hair out (28)
  • Doesn't work (12)
  • Harsh (8)
  • Smells bad (8)

Best Uses

  • Daily use (51)
  • Thick hair (33)
  • Fine hair (28)
  • Curly hair (24)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (126), Wavy hair (103), Very curly hair (13)
    • Reviewer Profile:
    • Beauty conscious (115), Survivalist / minimalist (62), Product junkie (54), Midrange shopper (15), Budget shopper (6)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 289 customers

Displaying reviews 1-10

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4.0

Smells great

By Sharon

from Beckley wv

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Curly Hair

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    I've only used this once it seems to help with some of the bassinets in my blonde

    • Hair Type:
    • Very Curly Hair

    (0 of 1 customers found this review helpful)

     
    1.0

    Not for my hair

    By catlady

    from Little Rock, AR

    About Me Product Junkie

    Verified Buyer

    Pros

      Cons

      • Ineffective

      Best Uses

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        I read the reviews and an Ulta employee recommended this. I wanted it to work out for me however it made my blonde highlights disappear. I followed the directions however was VERY disappointed with the results. The next day I utilized my Purelogy Blonde shampoo and the highlights came back.

        Not sure why the highlights went away with this stuff as it is supposed to help bring them out, however for my hair it wasn't made for me apparently.

        I do not recommend this product and would suggest you try something else.

        • Hair Type:
        • Straight Hair
         
        4.0

        I would buy this again

        By Tiffany

        from Minnesota

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Lathers Well

        Cons

        • Dries Hair Out

        Best Uses

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          I use this a few times a week and it keeps the yellow out of my hair

          • Hair Type:
          • Straight Hair
           
          5.0

          Perfect for my recently colored hair!

          By Nitro

          from Corona, Ca

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Keeps my color

          Cons

            Best Uses

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              Alway have to have this shampoo on hand/ esp. after getting my blond touched up!

              • Hair Type:
              • Wavy Hair
               
              4.0

              I might buy this product again

              By Melicocoa

              from Sedro Woolley wa

              About Me Professional Stylist

              Verified Buyer

              Pros

              • Great Smell
              • Lathers Well

              Cons

              • Dries Hair Out

              Best Uses

              • Blonde

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              Smells good

              • Hair Type:
              • Wavy Hair
               
              5.0

              Great stuff!

              By Leah

              from Mankato, mn

              About Me Product Junkie

              Verified Buyer

              Pros

              • This maintained the color great!

              Cons

                Best Uses

                • Daily Use

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                I use it daily to maintain my highlights which works great!

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Best purple shampoo

                By JJ

                from North Richland Hills, Texas

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  I have tried other purple shampoos and this product works the very best for me. I get a nice bright blonde color, and I use this shampoo everyday after shampooing with regular hair. I will keep using this.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Love this product

                  By Dona Aria

                  from Charlemont, ma.

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • beautiful silver tones
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • silver toned hair
                    • Thinner Hair

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    I am in love with this product

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Very good product

                    By Willa

                    from Springfield mo

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Gentle
                    • Great Smell

                    Cons

                      Best Uses

                      • Thicker Hair

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      Use this product all the time.

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      Nice for the dyed blonde!

                      By Rebbie

                      from Florida

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health

                      Cons

                      • Doesn't Lather Well

                      Best Uses

                      • Daily Use

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      Amen for a company that doesn't test on animals! I'm a dark brunette who is currently dyed nearly-platinum blonde. I bought both the shampoo and conditioner together. This shampoo has really kept the brassiness out of my hair while helping it stay hydrated and shiny. I've been toying around with times of keeping the shampoo/conditioner on and I haven't noticed any times that will turn your hair purple or anything, but even just two or three minutes on each provides a nice toning to rid the brassy tones. I've used stronger brands and if you're looking for something to actually make your hair silver, then this isn't the brand for you. Be cautious, they are both DARK PURPLE and will splatter on your shower, but a little water from the shower head and it comes right off. The shampoo sucks at lathering so I just do a half a pump and massage onto the top half of my hair and a half a pump on the bottom. With the conditioner, I've just been mixing it about 50/50 with another conditioner because it doesn't make my hair soft.

                      • Hair Type:
                      • Straight Hair

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      23 Questions | 23 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I have newly dyed brown hair that has too much red in it on accident. Will this tone down the red so my hair looks more brown?
                        Asked on 8/16/2016 by Debs from Ct

                        1 answer

                        • Brand Expert

                          A:

                          This shampoo has a violet tone to help neutralize brassiness. Though it won't dramatically change red hair to brown, it will tone it down slightly. The results are increased slightly when left on longer.

                          Answered on 8/31/2016 by Brand Expert from AG Hair
                      • Q:

                        Hi - My hair is dark brown with black low lights , vibrant red hi lites , and some blond , I got more red than blond dyed myself , should I use this shampoo . So in other words I have lots of colors running through my hair and actually like it . I'm not sure if this shampoo is for my hair with all the colors I see mostly blonds , and grey ...thank you .
                        Asked on 7/3/2016 by Donna from boston

                        1 answer

                        • Brand Expert

                          A:

                          Using Sterling Silver Toning Shampoo shouldn't effect the colors in your hair, unless they are very warm tones. The violet base may cool them down.

                          Answered on 7/6/2016 by Brand Expert from AG Hair
                      • Q:

                        I have naturally black hair and I'm letting my gray grow out. Will this help my gray look more silver?
                        Asked on 6/5/2016 by Grumpelstiltskin from Texas

                        1 answer

                        • Staff Expert

                          A:

                          Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                          Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        What would happen if I use it on dyed medium brown reddish hair that I am transitioning to my natural color of white/gray? Will it help with the skunk look during tranisiton?
                        Asked on 4/9/2016 by Transitioning from Lake Zurich, IL

                        1 answer

                        • Staff Expert

                          A:

                          The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                          Answered on 4/11/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this product sulfate-free?
                        Asked on 1/10/2016 by Mandy

                        1 answer

                        • Staff Expert

                          A:

                          This shampoo is formulated with gentle, coconut-derived sulfates.

                          Answered on 1/13/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Can I use shampoo and conditioner daily?
                        Asked on 1/1/2016 by Classic customer from Grand Rapids ,Mi

                        1 answer

                        • Staff Expert

                          A:

                          Yes, both can be used daily or as frequently as needed/desired.

                          Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this product good on white hair
                        Asked on 12/29/2015 by Dino

                        1 answer

                        • Staff Expert

                          A:

                          Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                          Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                      • Q:

                        I have dyed black hair- bought this by mistake- am I able to use it or will it wash out my black hair
                        Asked on 8/22/2015 by Tee from Alberta Canada

                        1 answer

                        • Staff Expert

                          A:

                          AG Hair Sterling Silver Toning Shampoo will have no adverse effect on dark shades of hair. Its purple tones help to brighten blonde, silver or highlighted hair, but will be imperceptible on black hair.

                          Answered on 8/25/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        If I use another brand's conditioner, will it "wash away" the effects of this shampoo?
                        Asked on 8/1/2015 by ni from los angles

                        1 answer

                        • Staff Expert

                          A:

                          AG Hair recommends using this shampoo in conjunction with the Colour Care Sterling Silver Toning Conditioner for best results; however, because most conditioners are not formulated with surfactants, using a conditioner from a different brand should not counteract this shampoo's toning benefits.

                          Answered on 8/5/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Do i have to buy the conditioner with this shampoo to get the results?
                        Asked on 7/16/2015 by izzy from chino, ca

                        1 answer

                        • Staff Expert

                          A:

                          We recommend using both in conjunction with each other for best results!, though you can certainly use a different conditioner, if you prefer. AG Hair designs their products so that they can be mixed and matched to address multiple concerns.

                          Answered on 7/17/2015 by Staff Expert from ULTA Beauty
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