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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2290217

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 372 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (184)
  • Great smell (177)
  • Lathers well (150)
  • Adds shine (149)
  • Gentle (148)

Cons

  • Dries hair out (38)
  • Doesn't lather well (33)
  • Doesn't work (15)
  • Harsh (10)
  • Smells bad (9)

Best Uses

  • Daily use (72)
  • Thick hair (45)
  • Fine hair (37)
  • Curly hair (30)
  • Oily hair (23)
    • Reviewer Profile:
    • Beauty conscious (146), Survivalist / minimalist (90), Product junkie (73), Midrange shopper (15), Professional stylist (7)
    • Hair Type:
    • Straight hair (172), Wavy hair (135), Very curly hair (17)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 372 customers

Displaying reviews 1-10

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5.0

Provides great shine

By Maricopa Barb

from Maricopa, AZ

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Use on gray or blonde to remove brassiness

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    Tried this as a change from another silver shampoo used for many years - this seems to brighten the silver highlights even better. Very glad I gave change a try!

    • Hair Type:
    • Wavy Hair
     
    5.0

    Best purple shampoo

    By Thaom

    from Porterville,CA

    About Me Professional Stylist

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Thicker Hair

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      Best purple shampoo I've tried out of 3 other brands that I tried. Totally worth trying. Doesn't dry out hair and lathers well unlike other shampoos that are drying

      • Hair Type:
      • Straight Hair
       
      5.0

      Great shampoo

      By Silver fox

      from New Jersey

      About Me Beauty Conscious

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          At first I wasn't so crazy about this product but now I am very happy I wash my hair yesterday my hair is so shinny and clean makes my gray hair shine I use the shampoo and conditioner great product

          • Hair Type:
          • Straight Hair
           
          5.0

          Great product!

          By Goretorium

          from Rva

          About Me Product Junkie

          Verified Reviewer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Curly Hair
            • Oily Hair
            • Thicker Hair
            • Thinner Hair

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            Was a bit wiry at first cause when I washed it out, my hair felt heavy and clumpy so I was worried but kept going and when I got out to dry my hair it was like magic! Literally took out every brassy tone there was and tbh I was definitely shocked cause I've tried so many toner shampoos and none worked as great as this. Highly recommend!

            • Hair Type:
            • Straight Hair
             
            5.0

            I love it

            By Olivia

            from Marlboro, NJ

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well
            • Leaves hair so soft

            Cons

              Best Uses

              • Daily Use
              • Thicker Hair

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              I love this stuff!! I used to have black hair and slowly getting my hair done to be blonde again. This stuff keeps my hair brass-free. I love this stuff!!! I totally recommend it. I have super thick hair too. I use this stuff twice a week. I like the smell as well.

              • Hair Type:
              • Wavy Hair
               
              4.0

              I would buy this product again

              By Silver fox

              from New Jersey

              About Me Beauty Conscious

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Straight hair

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                I received the shampoo and conditioner yesterday I try it today I have short gray hair I wash when I try my hair since the shampoo is purple the back of my hair was purple I didn't rise well I rinse again and the purple wash out this shampoo and conditioner let my hair shiny and bouncy but the yellow tones didn't take it out I figure if I use this shampoo and conditioner twice a week it should do the trick and its smell nice lathers good

                • Hair Type:
                • Straight Hair
                 
                5.0

                Love this

                By Glamma

                from Saint Augustine, FL

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  Using this shampoo, my grey hair just shines!! No yellowing only allows the true color to shine through.

                  • Hair Type:
                  • Straight Hair

                  (0 of 1 customers found this review helpful)

                   
                  4.0

                  Good Product

                  By PI Carol

                  from Pawleys Island, SC

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • gray hair

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    I use this about 2 times per week. My hair color is a mix of brunette and gray (I call it tweed) and this shampoo makes the gray shine.

                    • Hair Type:
                    • Very Curly Hair
                     
                    5.0

                    AG Product 1st Time User

                    By Yaya

                    from So. Texas

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Wshes out yellow-tones.

                    Cons

                      Best Uses

                      • 1-2 x's a week only.

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      Good product, cost is OK. First time using AG product.

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      I bought this for my daughter. She loves it. Will buy again

                      By None

                      from Taunton, ma

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Cleans Thoroughly

                      Cons

                        Best Uses

                        • Thinner Hair

                        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                        My daughter uses on recommendation from her stylist

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        40 Questions | 40 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I naturally have dirty-blonde hair and haven't ever coloured or used dyes on it, but do have a fair amount of natural colour variance in my hair. I'd like to experiment with a more ashy or colder-toned colour (even a bit visibly purpley I would really like) while still avoiding dyes. Even though my hair hasn't been coloured previously, can this product still take effect? Are there any strategies I can use to maximise the impact? Thank you!

                          (I apologise if two inquiries come through from me--I clicked something funky on the first try and wasn't sure that it sent!)
                          Asked on 7/4/2017 by J.C. from Calgary, AB

                          1 answer

                          • Brand Expert

                            A:

                            Yes, Sterling Silver can be used on noncolour-treated hair to cool down warm tones in natural blondes and eliminated brassiness. Not only that, Sterling Silver is formulated with AG's CARE (Colour And Radiance Enhancing) Complex to help fight-off colour-destroying free radicals and guard hair against UV exposure.
                            Use once or twice a week or for more intense toning allow the shampoo to sit on your hair for up to 10 minutes before rinsing. Follow with Sterling Silver conditioner.

                            Answered on 7/4/2017 by Brand Expert from AG Hair
                        • Q:

                          I recently dyed half of my hair purple, and it is fading, will this help the purple brighten up?
                          Asked on 6/13/2017 by Lizzy from Seattle, Wa

                          1 answer

                          • Brand Expert

                            A:

                            Sterling Silver is enhanced with AG's CARE Complex designed to prolong the life and vibrancy of colour-treated hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness from blonde and silver hair.
                            For purple hair, AG's Colour Savour sulfate-free shampoo and condition is perfect for coloured hair that demands special care. The mild yet rich formulation fights colour-fading free radicals and protects colour from UV degradation, keeping your hair colour bright and healthy.

                            Answered on 6/14/2017 by Brand Expert from AG Hair
                        • Q:

                          I dye my hair grey, will this product help me keep my color longer and maintain the grey? I see reviews and questions about natural grey/silver hair and want to be sure prior to purchasing your product. Thanks!
                          Asked on 4/18/2017 by Grey hair don't care from Manchester, NH

                          1 answer

                          • Brand Expert

                            A:

                            Sterling Silver is perfect for blonde, grey and silver hair. You can use this shampoo on dyed grey hair to prevent brassiness. It features a soft violet tone to brighten and to neutralize yellow tones.

                            Answered on 4/24/2017 by Brand Expert from AG Hair
                        • Q:

                          How does this product compare to the Pravana toning shampoo as far as effectiveness and pigmentation of the product?
                          Asked on 4/12/2017 by hailey from US

                          1 answer

                          • Brand Expert

                            A:

                            Our Sterling Silver shampoo and conditioner are formulated with enough pigment to help cool down warm blondes, and for colour maintenance. For more intense toning, we recommend you leave the shampoo and/or conditioner on the hair for up to 10 minutes. Use once a week, or as often as needed to achieve your required tone.

                            Answered on 4/13/2017 by Brand Expert from AG Hair
                        • Q:

                          Hey, I wanted to know if this shampoo is sulfate free, because it says no salts but the ingridients showing sulfates and sodium.
                          Thank u
                          Asked on 3/22/2017 by Lenny

                          1 answer

                          • Brand Expert

                            A:

                            Sterling Silver shampoo is formulated with gentle, coconut-derived sulfates.

                            Answered on 3/23/2017 by Brand Expert from AG Hair
                        • Q:

                          I have Asian hair, naturally black, but dyed lighter at a hair salon. I asked for an ash brown color, but my hair turned out orangey. Will this shampoo turn my hair into an ash brown color? Thanks!
                          Asked on 2/18/2017 by Autumn from VA

                          1 answer

                          • Brand Expert

                            A:

                            Sterling Silver shampoo has a unique violet base to help neutralize brassiness. Regular use of the shampoo will help to eliminate the warm orange tones throughout your hair.

                            Answered on 2/20/2017 by Brand Expert from AG Hair
                        • Q:

                          I wanted to get this for my mom. She had some gray hair so she colored her hair dark brown (her original hair color is dark brown). Will this product be OK for her??
                          Asked on 2/3/2017 by Corinna from Ohio

                          1 answer

                          • Brand Expert

                            A:

                            Yes, it is totally safe to use on darker hair shades. It won't have any toning effect on the dark portions of your hair, but it will tone your highlighted hair to help to prevent brassiness and add brilliance.

                            Answered on 2/6/2017 by Brand Expert from AG Hair
                        • Q:

                          Product instructions say to use only once or twice a week, but I only shampoo my hair every 5-6 days anyway. Would the toning benefits still be effective if I alternated every 3-4 washings, which would essentially mean only 1-2 times a month?
                          Asked on 1/31/2017 by chamois988 from Orange County, CA

                          1 answer

                          • Brand Expert

                            A:

                            The results from using Sterling Silver will vary depending on hair colour and how often you shampoo. Using Sterling Silver 1-2 times a month will still tone brassiness and deliver results, however shampooing more frequently will continue to neutralize warm and yellow tones throughout hair for brighter, more vibrant blondes. We recommend that you up the shampooing frequency if once/twice monthly is not achieving the desired result.

                            Answered on 1/31/2017 by Brand Expert from AG Hair
                        • Q:

                          I've read some of the reviews that this shampoo can be drying. Will it still be effective if I shampoo with a moisturizing shampoo right as a 2nd step, right after using this toning shampoo?
                          Asked on 1/30/2017 by chamois988 from Orange County, CA

                          1 answer

                          • Brand Expert

                            A:

                            We recommend that you use Sterling Silver once or twice a week for colour maintenance, or more frequently for persistent discolouration. Other shampoos can be used in-between washes with Sterling Silver.
                            To restore moisture to hair, follow with Sterling Silver's toning conditioner or use Sterling Silver shampoo in conjunction with Xtramoist moisturizing shampoo. Xtramoist is a hyper-rich formula designed to hydrate and nourish dry, parched hair. It is also gentle enough for colour treated hair.

                            Answered on 1/31/2017 by Brand Expert from AG Hair
                        • Q:

                          Recently got hair dyed titanium and black pearl. Titanium has a strong bluish tint to it, which I don't like. Will this product help the silvery shade to brighten or will it cause the bluish tint to brighten? I wanted silver hair not blue, so I do not want to make the blue more blue.
                          Asked on 1/20/2017 by Powder puff from Pa

                          1 answer

                          • Brand Expert

                            A:

                            Sterling Silver shampoo has a unique violet base that helps to neutralize any yellow or brassy shades in your hair and cool warmer tones. Sterling Silver will brighten your silver colour but will not eliminate the blue tint.

                            Answered on 1/23/2017 by Brand Expert from AG Hair
                        Displaying questions 1-10Previous | Next »

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