Skip Content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeshadow
  • / Color Pure Eyeshadow
ULTA Color Pure Eyeshadow

ULTA

Color Pure Eyeshadow

Avo (sheer medium mint green with shimmer)

Item #: 2268165 Size: 0.05 oz

Ask a Question

Options

ULTA Color Pure Eye Shadows are highly pigmented, super soft and blendable loose powders. Made purely of minerals with no added oils or binders for true, long-lasting color and no creasing. The jar dispenses just enough pigment for each eye without the unwanted mess of traditional mineral powders. Simply lift the lid and apply with an eye shadow brush for a subtle wash of color. Repeat the process on the same eye and layer the pigment for a more dramatic payoff or to accent the crease.
Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAColor Pure Eyeshadow
 
4.5

(based on 123 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (77)
  • Great color (77)
  • Long lasting (71)
  • Blends easily (69)
  • Highly pigmented (65)

Cons

  • Creases (7)
  • Cheap compact case (4)
  • Doesn't blend well (4)
  • Wears off easily (4)
  • Too sparkly (3)

Best Uses

  • Everyday (69)
  • Going out (64)
  • Work (41)
  • Natural effect (34)
  • Smokey effect (33)
    • Was this a gift?:
    • No (19)
    • Reviewer Profile:
    • Classic style (41), Natural style (27), Trendy style (27)
    • Skin Tone:
    • Fair (55), Medium (39)

Reviewed by 123 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love. High pigment and long lasting!!

By Becca

from Phoenix, AZ

About Me Trendy Style

Verified Buyer

Pros

  • Applies Smoothly
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

  • Creases
  • Doesn't Blend Well

Best Uses

  • Going Out
  • Smokey Effect

Comments about ULTA Color Pure Eyeshadow:

Love this product, working on getting every color!

  • Skin Tone:
  • Fair
 
5.0

I would buy this product again!

By Kate

from Middletown,PA

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Long Lasting

Cons

  • Cheap Compact Case

Best Uses

  • Everyday

Comments about ULTA Color Pure Eyeshadow:

I love this product!

  • Skin Tone:
  • Fair
 
4.0

Great eyeshadow!!

By Sky shadow

from Mansfield tx

About Me Trendy Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smokey Effect
    • Work

    Comments about ULTA Color Pure Eyeshadow:

    I love using these eyeshadows. I recommend using them with a primer or for example I use the NYC glitter glue it helps me get more pigmentation and it doesn't wear off through out the day.

    • Skin Tone:
    • Fair
     
    4.0

    great product and small to fit in purses

    By Amy

    from Clarksville, TN

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Great Color
    • Silky Texture

    Cons

    • Wears Off Easily

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect

    Comments about ULTA Color Pure Eyeshadow:

    I wear this everyday. Makes me feel beautiful.

    • Skin Tone:
    • Medium
     
    4.0

    Works Great with a Good Primer!

    By Marissa

    from Tinley Park, IL

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Easily
    • Crease Resistant

    Cons

    • Wears Off Easily

    Best Uses

    • Everyday
    • Natural Effect

    Comments about ULTA Color Pure Eyeshadow:

    I love the color, but I had to use an eye primer for all day color which is normal for most shadows. For the price, works good!

    • Skin Tone:
    • Fair
     
    5.0

    Love it

    By Alex

    from Janesville wi

    About Me Natural Style

    Verified Buyer

    Pros

    • Great Color
    • Long Lasting

    Cons

    • Doesn't Blend Well

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about ULTA Color Pure Eyeshadow:

    I love this eyeshadow. I use it with another color of the same brand to make it look smoky

    • Skin Tone:
    • Fair
     
    5.0

    Yolo is amazing

    By Big fan

    from Florida

    About Me Natural Style

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about ULTA Color Pure Eyeshadow:

      I am fair skinned and blue-eyed. Yolo is amazing. I use it all the time across my whole eyelid.

      I have honey too but it I like that better as an under eyebrow highlight for evenings.

      • Skin Tone:
      • Fair
       
      4.0

      Really enjoy this product

      By Kirsten

      from Prunedale, CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about ULTA Color Pure Eyeshadow:

        I really like this product. I've never used one like this before, so it took a little getting used to. You can apply it solo or layer over you favorite color for more dramatic effect. I love it!

        • Skin Tone:
        • Medium
         
        5.0

        Amazing pigment

        By Dannibaby

        from Kenosha, wi

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smokey Effect
          • Work

          Comments about ULTA Color Pure Eyeshadow:

          Great product

          • Skin Tone:
          • Medium
           
          5.0

          Brown color pure eye shadow

          By Em

          from Indianapolis

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday

            Comments about ULTA Color Pure Eyeshadow:

            I've gotten several compliments from wearing this eye shadow and I've only had it one week! I picked the riveria color to go with my blue eyes.

            • Skin Tone:
            • Fair

            Displaying reviews 1-10

            Back to top

            Previous | Next »

            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            11 Questions | 11 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              is the yolo the closest to gold?
              Asked on 3/28/2016 by mia from texas

              1 answer

              • Staff Expert

                A:

                The ULTA Color Pure Eye Shadow in YOLO is a brighter, more yellow gold shade. If you are looking for something gold, but more toned down, HENNA is a good option.

                Answered on 4/19/2016 by Staff Expert from Ulta Beauty
            • Q:

              Would you please describe the color of each pigment?
              Asked on 3/22/2016 by BOO from CT

              1 answer

              • Staff Expert

                A:

                Certainly! :-)

                Wildflower – sheer medium purple with slight shimmer
                Mesa – medium metallic bronzy gold with shimmer
                Avo – sheer medium mint green with shimmer
                Milkyway – sheer deep black with slight shimmer
                Olive – sheer medium olive green with slight shimmer
                Yolo – light metallic gold with shimmer
                Aloha – medium/deep bright blue with slight shimmer
                Sepia – medium metallic pinkish brown with shimmer
                Henna – light silver brown metallic with shimmer
                Honey – light white metallic with shimmer
                Riviera – deep brown metallic with shimmer

                All shades can be viewed and tested at your nearest Ulta Beauty store!

                Answered on 5/13/2016 by Staff Expert from Ulta Beauty
            • Q:

              Are the Color Pure eyeshadows vegan-friendly?
              Asked on 2/21/2015 by Sweet Honey Sempai

              1 answer

              • Staff Expert

                A:

                Yes, all shades of Color Pure Eye Shadow are free of animal byproducts, and ULTA Private Label products are never tested on animals, so ULTA Color Pure Eye Shadow is vegan-friendly!

                Answered on 2/25/2015 by Staff Expert from ULTA.com
            • Q:

              What colors would look good on blue eyes?
              Asked on 2/20/2015 by Sarah from Portland,Texas

              1 answer

              • Staff Expert

                A:

                The warm bronze tone of Mesa enhances blue eyes gorgeously!

                Answered on 2/23/2015 by Staff Expert from ULTA.com
            • Q:

              Is the black shimmery or more matte? Which Ulta eyeshadow has the best matte black?
              Asked on 11/17/2014 by tiff from USA

              1 answer

            • Q:

              What shade(s) would you recommend for hazel/brown eyes?
              Asked on 10/5/2014 by Niki from Florida

              1 answer

              • Staff Expert

                A:

                Pink-toned Icing as well as neutrals like Henna and Sepia look gorgeous on brown/hazel eyes!

                Answered on 10/6/2014 by Staff Expert from ULTA.com
            • Q:

              Is this gluten-free?
              Asked on 6/15/2014 by Katrina

              1 answer

              • Staff Expert

                A:

                Yes, this product is gluten-free.

                Answered on 6/16/2014 by Staff Expert from ULTA.com
            • Q:

              What type of finish does this have?
              Asked on 6/1/2014 by juleall from Memphis, MI

              1 answer

              • Staff Expert

                A:

                All shades feature a shimmer finish.

                Answered on 6/3/2014 by Staff Expert from ULTA.com
            • Q:

              What are the ingredients in these eye shadows?
              Asked on 5/9/2014 by Beth from Illinois

              1 answer

              • Staff Expert

                A:

                This product contains: Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

                Answered on 5/9/2014 by Staff Expert from ULTA.com
            • Q:

              Is it okay to use these pigments wet?
              Asked on 4/25/2014 by sheena830 from Chester, pa

              1 answer

              • Staff Expert

                A:

                Absolutely! Apply using a dampened eye shadow brush to increase color payoff. You can also apply as an eye liner using a dampened liner brush.

                Answered on 4/28/2014 by Staff Expert from ULTA.com
            Displaying questions 1-10Previous | Next »

            Do you have a question about this product?