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ULTA Color Pure Eyeshadow

ULTA

Color Pure Eyeshadow

Avo (sheer medium mint green with shimmer)

Item #: 2268165 Size: 0.05 oz

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ULTA Color Pure Eye Shadows are highly pigmented, super soft and blendable loose powders. Made purely of minerals with no added oils or binders for true, long-lasting color and no creasing. The jar dispenses just enough pigment for each eye without the unwanted mess of traditional mineral powders. Simply lift the lid and apply with an eye shadow brush for a subtle wash of color. Repeat the process on the same eye and layer the pigment for a more dramatic payoff or to accent the crease.
Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAColor Pure Eyeshadow
 
4.5

(based on 127 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (80)
  • Great color (80)
  • Long lasting (73)
  • Blends easily (72)
  • Highly pigmented (69)

Cons

  • Creases (8)
  • Wears off easily (5)
  • Cheap compact case (4)
  • Doesn't blend well (4)
  • Smudges or flakes (3)

Best Uses

  • Everyday (71)
  • Going out (68)
  • Work (42)
  • Natural effect (35)
  • Smokey effect (35)
    • Was this a gift?:
    • No (19)
    • Reviewer Profile:
    • Classic style (41), Trendy style (31), Natural style (27)
    • Skin Tone:
    • Fair (58), Medium (40)

Reviewed by 127 customers

Displaying reviews 1-10

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5.0

Amazing!

By Abbey

from Texas

About Me Trendy Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Highly Pigmented
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about ULTA Color Pure Eyeshadow:

    I'm going to be honest. I thought this product wouldn't show up on my eyes ( my skin has a hard time pulling off green). I was wrong. Not only did it show it lasted.

    • Skin Tone:
    • Fair
     
    5.0

    I would buy this again!

    By Marie

    from Phx, AZ

    About Me Trendy Style

    Verified Buyer

    Pros

    • Highly Pigmented

    Cons

      Best Uses

      • Going Out
      • Smokey Effect

      Comments about ULTA Color Pure Eyeshadow:

      Great for smokey eyes

      • Skin Tone:
      • Medium
       
      4.0

      Mermaids!

      By Jxcadds

      from Chicago

      About Me Trendy Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Great Color
      • Highly Pigmented

      Cons

      • Creases
      • Difficult To Apply
      • Smudges or Flakes
      • Wears Off Easily

      Best Uses

      • Going Out
      • Smokey Effect

      Comments about ULTA Color Pure Eyeshadow:

      VERY messy if you're not careful!

      • Skin Tone:
      • Fair
       
      5.0

      I need every color of this product!

      By Fashionista

      from Ohio

      About Me Trendy Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Work

        Comments about ULTA Color Pure Eyeshadow:

        The product is super pigmented. A little bit goes a long way. You can apply as little or much as you want to get the look you desire. I hope to get more colors. It was so affordable for such a great product.

        • Skin Tone:
        • Fair
         
        5.0

        Love. High pigment and long lasting!!

        By Becca

        from Phoenix, AZ

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

        • Creases
        • Doesn't Blend Well

        Best Uses

        • Going Out
        • Smokey Effect

        Comments about ULTA Color Pure Eyeshadow:

        Love this product, working on getting every color!

        • Skin Tone:
        • Fair
         
        5.0

        I would buy this product again!

        By Kate

        from Middletown,PA

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Long Lasting

        Cons

        • Cheap Compact Case

        Best Uses

        • Everyday

        Comments about ULTA Color Pure Eyeshadow:

        I love this product!

        • Skin Tone:
        • Fair
         
        4.0

        Great eyeshadow!!

        By Sky shadow

        from Mansfield tx

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smokey Effect
          • Work

          Comments about ULTA Color Pure Eyeshadow:

          I love using these eyeshadows. I recommend using them with a primer or for example I use the NYC glitter glue it helps me get more pigmentation and it doesn't wear off through out the day.

          • Skin Tone:
          • Fair
           
          4.0

          great product and small to fit in purses

          By Amy

          from Clarksville, TN

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Great Color
          • Silky Texture

          Cons

          • Wears Off Easily

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect

          Comments about ULTA Color Pure Eyeshadow:

          I wear this everyday. Makes me feel beautiful.

          • Skin Tone:
          • Medium
           
          4.0

          Works Great with a Good Primer!

          By Marissa

          from Tinley Park, IL

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Easily
          • Crease Resistant

          Cons

          • Wears Off Easily

          Best Uses

          • Everyday
          • Natural Effect

          Comments about ULTA Color Pure Eyeshadow:

          I love the color, but I had to use an eye primer for all day color which is normal for most shadows. For the price, works good!

          • Skin Tone:
          • Fair
           
          5.0

          Love it

          By Alex

          from Janesville wi

          About Me Natural Style

          Verified Buyer

          Pros

          • Great Color
          • Long Lasting

          Cons

          • Doesn't Blend Well

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about ULTA Color Pure Eyeshadow:

          I love this eyeshadow. I use it with another color of the same brand to make it look smoky

          • Skin Tone:
          • Fair

          Displaying reviews 1-10

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          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          11 Questions | 11 Answers
          Displaying questions 1-10Previous | Next »
          • Q:

            is the yolo the closest to gold?
            Asked on 3/28/2016 by mia from texas

            1 answer

            • Staff Expert

              A:

              The ULTA Color Pure Eye Shadow in YOLO is a brighter, more yellow gold shade. If you are looking for something gold, but more toned down, HENNA is a good option.

              Answered on 4/19/2016 by Staff Expert from Ulta Beauty
          • Q:

            Would you please describe the color of each pigment?
            Asked on 3/22/2016 by BOO from CT

            1 answer

            • Staff Expert

              A:

              Certainly! :-)

              Wildflower – sheer medium purple with slight shimmer
              Mesa – medium metallic bronzy gold with shimmer
              Avo – sheer medium mint green with shimmer
              Milkyway – sheer deep black with slight shimmer
              Olive – sheer medium olive green with slight shimmer
              Yolo – light metallic gold with shimmer
              Aloha – medium/deep bright blue with slight shimmer
              Sepia – medium metallic pinkish brown with shimmer
              Henna – light silver brown metallic with shimmer
              Honey – light white metallic with shimmer
              Riviera – deep brown metallic with shimmer

              All shades can be viewed and tested at your nearest Ulta Beauty store!

              Answered on 5/13/2016 by Staff Expert from Ulta Beauty
          • Q:

            Are the Color Pure eyeshadows vegan-friendly?
            Asked on 2/21/2015 by Sweet Honey Sempai

            1 answer

            • Staff Expert

              A:

              Yes, all shades of Color Pure Eye Shadow are free of animal byproducts, and ULTA Private Label products are never tested on animals, so ULTA Color Pure Eye Shadow is vegan-friendly!

              Answered on 2/25/2015 by Staff Expert from ULTA.com
          • Q:

            What colors would look good on blue eyes?
            Asked on 2/20/2015 by Sarah from Portland,Texas

            1 answer

            • Staff Expert

              A:

              The warm bronze tone of Mesa enhances blue eyes gorgeously!

              Answered on 2/23/2015 by Staff Expert from ULTA.com
          • Q:

            Is the black shimmery or more matte? Which Ulta eyeshadow has the best matte black?
            Asked on 11/17/2014 by tiff from USA

            1 answer

          • Q:

            What shade(s) would you recommend for hazel/brown eyes?
            Asked on 10/5/2014 by Niki from Florida

            1 answer

            • Staff Expert

              A:

              Pink-toned Icing as well as neutrals like Henna and Sepia look gorgeous on brown/hazel eyes!

              Answered on 10/6/2014 by Staff Expert from ULTA.com
          • Q:

            Is this gluten-free?
            Asked on 6/15/2014 by Katrina

            1 answer

            • Staff Expert

              A:

              Yes, this product is gluten-free.

              Answered on 6/16/2014 by Staff Expert from ULTA.com
          • Q:

            What type of finish does this have?
            Asked on 6/1/2014 by juleall from Memphis, MI

            1 answer

            • Staff Expert

              A:

              All shades feature a shimmer finish.

              Answered on 6/3/2014 by Staff Expert from ULTA.com
          • Q:

            What are the ingredients in these eye shadows?
            Asked on 5/9/2014 by Beth from Illinois

            1 answer

            • Staff Expert

              A:

              This product contains: Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

              Answered on 5/9/2014 by Staff Expert from ULTA.com
          • Q:

            Is it okay to use these pigments wet?
            Asked on 4/25/2014 by sheena830 from Chester, pa

            1 answer

            • Staff Expert

              A:

              Absolutely! Apply using a dampened eye shadow brush to increase color payoff. You can also apply as an eye liner using a dampened liner brush.

              Answered on 4/28/2014 by Staff Expert from ULTA.com
          Displaying questions 1-10Previous | Next »

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