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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

Item 2215980

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Size:33.8 oz

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 212 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Great smell (82)
  • Cleans thoroughly (80)
  • Gentle (57)
  • Adds shine (55)
  • Lathers well (51)

Cons

  • Doesn't lather well (28)
  • Dries hair out (15)
  • Doesn't work (9)
  • Greasy (5)
  • Harsh (4)

Best Uses

  • Daily use (32)
  • Weekly use (24)
  • Fine hair (12)
  • Women (12)
  • Thick hair (9)
    • Hair Type:
    • Straight hair (70), Wavy hair (61), Very curly hair (9)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (72), Product junkie (35), Survivalist / minimalist (21), Budget shopper (19), Brand buyer (11)
    • Was this a gift?:
    • No (10)

Reviewed by 212 customers

Displaying reviews 1-10

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5.0

Very good product!

By Choug57

from Lexington, KY

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle

Cons

  • Doesn't Lather Well

Best Uses

  • Curly Hair

Comments about Joico Color Endure Violet Shampoo:

I use this every 3 days and it keeps my platinum highlights looking very nice.

  • Hair Type:
  • Very Curly Hair
 
2.0

Not impressed

By Ker

from New Jersey

About Me Beauty Conscious

Verified Buyer

Pros

  • Great Smell

Cons

  • Doesn't Lather Well
  • Dries Hair Out
  • Leaves residue on hair

Best Uses

    Comments about Joico Color Endure Violet Shampoo:

    I started using a purple shampoo to keep my blonde up and since I've been putting purple in my hair it helps keep that in longer. However, I noticed that the shampoo has been drying out my hair and that it leaves a residue that I can feel even if I dry my hair or straighten it. It feels greasy and makes my hair disgusting. Will be returning and switching to something else.

    • Hair Type:
    • Straight Hair
     
    5.0

    Yes

    By Ram tam

    from Jerome

    About Me Product Junkie

    Verified Buyer

    Pros

    • Improves Hair Health

    Cons

    • Dries Hair Out

    Best Uses

    • Thicker Hair

    Comments about Joico Color Endure Violet Shampoo:

    Yes

    • Hair Type:
    • Straight Hair
     
    5.0

    Tes

    By Ace

    from Springfield, MO

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health

    Cons

    • Doesn't Lather Well

    Best Uses

    • Daily Use
    • Oily Hair
    • Thinner Hair

    Comments about Joico Color Endure Violet Shampoo:

    Joico hair products are one of best for fine, thin, or medium textured hair.

    • Hair Type:
    • Straight Hair

    (0 of 1 customers found this review helpful)

     
    1.0

    Disappointed

    By KA

    from Flower Mound, TX

    About Me Product Junkie

    Pros

      Cons

      • Doesn't Lather Well
      • Dries Hair Out

      Best Uses

        Comments about Joico Color Endure Violet Shampoo:

        Eliminates brass but quickly turns hair purple if left on longer than one minute. Purple goes away after a couple of washes so it's not the end of the world. I quit using it bc of how my hair felt afterward. It really made my hair feel dry and tangled. Not a fan and would not recommend to my friends.

        • Hair Type:
        • Wavy Hair

        (1 of 1 customers found this review helpful)

         
        2.0

        My hair turned purple from this product. I'm so bummed

        By Mom

        from Huntington Beach

        About Me Beauty Conscious

        Pros

          Cons

            Best Uses

            • Supposedly for color hair to keep bright

            Comments about Joico Color Endure Violet Shampoo:

            Hair Stylist friend gave me as a bday gift. I thought I noticed my lighter highlights turning purple. Confirmed by several friends today that yes stop using it!

            • Hair Type:
            • Very Curly Hair
             
            2.0

            Purple hair was not the plan

            By Pinkfender04

            from TN

            About Me Product Junkie

            Pros

              Cons

              • Ineffective

              Best Uses

              • Gray hair

              Comments about Joico Color Endure Violet Shampoo:

              This product turned my hair purple. I have heavy platinum blonde highlights and fine thin hair. The product does get rid of golden and brassy tones, but my hair actually looked purple. I tried it twice and only left it in for 1 minute the second time instead of the full recommended time and it still turned my hair purple. It might work well for gray, but not for blonde.

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              2.0

              Not a fan

              By Angela

              from Denver, CO

              About Me Beauty Conscious

              Verified Buyer

              Pros

                Cons

                • Greasy

                Best Uses

                • Daily Use

                Comments about Joico Color Endure Violet Shampoo:

                Greasy hair once hair dries

                • Hair Type:
                • Straight Hair
                 
                5.0

                Love it

                By Steff

                from Texas

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                    Comments about Joico Color Endure Violet Shampoo:

                    This is the only purple shampoo my sister and I run back to. Love it

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    i will buy this over and over

                    By Neen

                    from Wichita ks

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • color never fades
                    • Great Smell
                    • Lathers Well

                    Cons

                      Best Uses

                      • Thinner Hair

                      Comments about Joico Color Endure Violet Shampoo:

                      love it !

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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