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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

Item 2129706

2 for $20! Special Free Gift with Purchase! Click for Offer Details

Size:10.1 oz

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GIFT WITH PURCHASE

FREE K-Pak Reconstructor with any $20 Joico purchase (offer valid 10/1/17-10/21/17 or while supplies last)

Travel Size K-PAK Deep-Penetrating Reconstructor

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 207 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Great smell (80)
  • Cleans thoroughly (78)
  • Gentle (55)
  • Adds shine (53)
  • Lathers well (51)

Cons

  • Doesn't lather well (24)
  • Dries hair out (12)
  • Doesn't work (9)
  • Greasy (5)
  • Harsh (4)

Best Uses

  • Daily use (31)
  • Weekly use (24)
  • Women (12)
  • Fine hair (11)
  • Thick hair (8)
    • Hair Type:
    • Straight hair (67), Wavy hair (60), Very curly hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (69), Product junkie (33), Survivalist / minimalist (21), Budget shopper (19), Brand buyer (11)
    • Was this a gift?:
    • No (10)

Reviewed by 207 customers

Displaying reviews 1-10

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2.0

My hair turned purple from this product. I'm so bummed

By Mom

from Huntington Beach

About Me Beauty Conscious

Pros

    Cons

      Best Uses

      • Supposedly for color hair to keep bright

      Comments about Joico Color Endure Violet Shampoo:

      Hair Stylist friend gave me as a bday gift. I thought I noticed my lighter highlights turning purple. Confirmed by several friends today that yes stop using it!

      • Hair Type:
      • Very Curly Hair
       
      2.0

      Purple hair was not the plan

      By Pinkfender04

      from TN

      About Me Product Junkie

      Pros

        Cons

        • Ineffective

        Best Uses

        • Gray hair

        Comments about Joico Color Endure Violet Shampoo:

        This product turned my hair purple. I have heavy platinum blonde highlights and fine thin hair. The product does get rid of golden and brassy tones, but my hair actually looked purple. I tried it twice and only left it in for 1 minute the second time instead of the full recommended time and it still turned my hair purple. It might work well for gray, but not for blonde.

        • Hair Type:
        • Straight Hair
         
        2.0

        Not a fan

        By Angela

        from Denver, CO

        About Me Beauty Conscious

        Verified Buyer

        Pros

          Cons

          • Greasy

          Best Uses

          • Daily Use

          Comments about Joico Color Endure Violet Shampoo:

          Greasy hair once hair dries

          • Hair Type:
          • Straight Hair
           
          5.0

          Love it

          By Steff

          from Texas

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              This is the only purple shampoo my sister and I run back to. Love it

              • Hair Type:
              • Wavy Hair
               
              5.0

              i will buy this over and over

              By Neen

              from Wichita ks

              About Me Product Junkie

              Verified Buyer

              Pros

              • color never fades
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                • Thinner Hair

                Comments about Joico Color Endure Violet Shampoo:

                love it !

                • Hair Type:
                • Wavy Hair
                 
                1.0

                No.

                By c

                from fl

                About Me Beauty Conscious

                Verified Buyer

                Pros

                  Cons

                  • Dries Hair Out
                  • Harsh

                  Best Uses

                    Comments about Joico Color Endure Violet Shampoo:

                    dry.

                    • Hair Type:
                    • Wavy Hair
                     
                    2.0

                    Not for me.

                    By Denise

                    from Wadsworth, Ohio

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Cleans Thoroughly
                    • Great Smell

                    Cons

                    • Changed my color way too much

                    Best Uses

                      Comments about Joico Color Endure Violet Shampoo:

                      I wanted to love this product but it just wasn't for me. I did not like the way it changed the color of my hair. Thank goodness it wasn't permanent.

                      • Hair Type:
                      • Straight Hair
                       
                      4.0

                      Definitely works!

                      By Sammie

                      from Houston, Tx

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Great Smell
                      • Improves Hair Health

                      Cons

                      • Doesn't Lather Well
                      • Just add a little bit more product to hair

                      Best Uses

                      • Every other wash use
                      • Thicker Hair

                      Comments about Joico Color Endure Violet Shampoo:

                      I use them product every other wash and works great. The Shampoo doesn't later into the hair so well for my thickness type of hair, I just add a bit more shampoo then needed and feels great. (I also use the conditioner after!)

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      I love this product

                      By Gabby

                      from Rockford, Il

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Gentle
                      • Great Smell
                      • Improves Hair Health

                      Cons

                        Best Uses

                        • Curly Hair
                        • Thinner Hair

                        Comments about Joico Color Endure Violet Shampoo:

                        I use this shampoo in rotation with the color endure shampoo and it works great to elimate brassy tones in my ash blonde highlights!

                        • Hair Type:
                        • Wavy Hair
                         
                        5.0

                        Love it, need it, can't be blonde without it!

                        By wannabeblonde

                        from charleston, wv

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Improves Hair Health
                        • Lathers Well
                        • Takes the brass out of the blonde

                        Cons

                          Best Uses

                          • Blonde Hair

                          Comments about Joico Color Endure Violet Shampoo:

                          This is definite necessity when you have platinum, blonde, or white hair!

                          • Hair Type:
                          • Straight Hair

                          Displaying reviews 1-10

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