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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

33.8 oz

Item #: 2215980

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.5

(based on 151 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (53)
  • Great smell (53)
  • Adds shine (37)
  • Effective (35)
  • Gentle (34)

Cons

  • Doesn't lather well (16)
  • Dries hair out (10)
  • Doesn't work (6)
  • Greasy (3)

Best Uses

  • Weekly use (24)
  • Daily use (19)
  • Women (12)
  • Fine hair (6)
  • Curly hair (4)
    • Was this a gift?:
    • No (10)
    • Hair Type:
    • Straight hair (43), Wavy hair (34), Very curly hair (6)
    • Reviewer Profile:
    • Beauty conscious (39), Budget shopper (19), Product junkie (19), Survivalist / minimalist (15), Brand buyer (11)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)

Reviewed by 151 customers

Displaying reviews 1-10

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5.0

Great toning shampoo

By HHT

from Fairfax, VA

About Me Beauty Conscious

Verified Buyer

Pros

  • Gets rid of yellow and brassy tones
  • Great Smell

Cons

    Best Uses

    • Bleached/Colored hair

    Comments about Joico Color Endure Violet Shampoo:

    I bleached my hair to a 9 to color gray/silver. This shampoo toned my hair really well and got rid of the brassy tones. It is much more effective than the clairol professional shimmer and it smells so much better.

    • Hair Type:
    • Straight Hair
     
    2.0

    Average product at best

    By Rae

    from Chicago

    About Me Product Junkie

    Pros

      Cons

      • Doesn't Lather Well

      Best Uses

        Comments about Joico Color Endure Violet Shampoo:

        While this product may keep your blonde bright there are much better products out there. This shampoo is average at best. It does not lather AT ALL thus requiring an entire palm full for one wash. (As side note I have fine hair so it should require this much to clean it). I can barely tell if its getting my hair clean or not due to zero lather. I would rather use the Paul Mitchell purple shampoo which lathers, smells great and doesnt require me to use so much. It also costs less and I'd say produces the same level of results. Dont waste your money. The results it provides aren't worth the amount you will spend to repurchase constantly

        • Hair Type:
        • Straight Hair

        (2 of 2 customers found this review helpful)

         
        5.0

        I love this!

        By Kirbs

        from Milwaukee, WI

        About Me Product Junkie

        Verified Reviewer

        Pros

        • Brightens color
        • Cleans Thoroughly

        Cons

        • Dries Hair Out

        Best Uses

        • Once a week

        Comments about Joico Color Endure Violet Shampoo:

        This product did more than I was expecting! I have naturally dirty blonde hair with platinum balyage. I used this product followed by the conditioner on a whim because I thought my tips were looking rather dull. After just one use my color was back to salon quality. I had several people ask me if I got it redone! It does dry your hair out a little, so I wouldn't recommend this a daily product.

        • Hair Type:
        • Straight Hair

        (0 of 1 customers found this review helpful)

         
        5.0

        Great for blondes

        By Misscandice

        from Los Angeles, ca

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gets rid of brassy tone

        Cons

          Best Uses

          • Blonde

          Comments about Joico Color Endure Violet Shampoo:

          Nice purple shampoo at a decent price. Could see a difference everytime I used it

          • Hair Type:
          • Wavy Hair
           
          5.0

          Lives up to its promise .

          By Skeptical

          from Knoxville tn

          About Me Minimalist

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Refreshes color
          • Removes brassy

          Cons

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              Removed brassiness after 2 uses. Color was refreshed. Able to go longer between highlights.

              • Hair Type:
              • Straight Hair
               
              5.0

              I love it , i will always buy it.

              By Gris

              from El paso tx

              Verified Buyer

              Pros

              • Adds Shine
              • Helps me to have great hightlights
              • Improves Hair Health

              Cons

                Best Uses

                  Comments about Joico Color Endure Violet Shampoo:

                  Love it

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Wonderful product

                  By Emsassman

                  from Northampton MA

                  About Me Professional Stylist

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Pulls yellow tones out

                  Cons

                    Best Uses

                    • Elimate yellow tones

                    Comments about Joico Color Endure Violet Shampoo:

                    Love the smell and pigment of the violet to elimate any yellow tones. Keep in mind it's sulfate free meaning it's not going to lather as much as other shampoos do.

                    • Hair Type:
                    • Straight Hair

                    (9 of 9 customers found this review helpful)

                     
                    4.0

                    Helped with my brassy blonde!

                    By Ali

                    from Schenectady, NY

                    About Me Beauty Conscious

                    Verified Reviewer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Lathers Well

                    Cons

                    • Dries Hair Out

                    Best Uses

                    • Maintain cool blonde color

                    Comments about Joico Color Endure Violet Shampoo:

                    I got an ombré balayage 3 days ago. My hair lifts very slowly and I always struggle with brassyness. I'm going back to the salon next week for my stylist to add more highlights and tone my hair but could not deal with my brassy hair. I bought this shampoo after reading reviews for a done of different shampoos. I could see a difference after one wash. My hair felt a little dry after but I used a leave in conditioner with it and it feels great now!

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Great Shampoo

                    By KE

                    from Colorado Springs, CO

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Great Smell
                    • Lathers Well

                    Cons

                      Best Uses

                        Comments about Joico Color Endure Violet Shampoo:

                        Keeps my blonde from fading

                        • Hair Type:
                        • Straight Hair

                        (0 of 1 customers found this review helpful)

                         
                        1.0

                        It didn't work as i thought it would so I returned it.

                        By none

                        from Roseville, CA

                        Verified Buyer

                        Pros

                          Cons

                          • Ineffective

                          Best Uses

                            Comments about Joico Color Endure Violet Shampoo:

                            My hair wasn't that blonde so it didn't work at all. Just dulled the blonde that I did have.

                            • Hair Type:
                            • Straight Hair

                            Displaying reviews 1-10

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