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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

33.8 oz

Item #: 2215980

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.5

(based on 85 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Effective (35)
  • Easy to use (29)
  • Smells great (29)
  • Good value (23)
  • Great smell (19)

Cons

No Cons

Best Uses

  • Weekly use (23)
  • Daily use (12)
  • Women (12)
  • Fine hair (3)
  • Men (3)
    • Was this a gift?:
    • No (10)
    • Hair Type:
    • Straight hair (11), Wavy hair (11)
    • Reviewer Profile:
    • Budget shopper (19), Brand buyer (11), Beauty conscious (9), Product junkie (9), Survivalist / minimalist (4)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)

Reviewed by 85 customers

Displaying reviews 1-10

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5.0

A friend sugestion

By Estela

from Turlock.ca

About Me Product Junkie

Verified Buyer

Pros

  • Great Smell

Cons

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      First purple shampoo that actually light's up my hair with ou having it feel like straw ✌

      • Hair Type:
      • Wavy Hair
       
      5.0

      Perfect shampoo for highlights/ blondes!

      By Trendy stay at home mom

      from Anderson, SC

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

        • 2-3 times a week

        Comments about Joico Color Endure Violet Shampoo:

        Great product, smells great and keeps blonde hair from getting brassy.

        • Hair Type:
        • Straight Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        Love this shampoo

        By Dyed hair don't care

        from Jacksonville

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Colored hair

          Comments about Joico Color Endure Violet Shampoo:

          My hair dresser recommended this product to me since I have dyed blonde hair. I use it one a week, it makes my color last that much longer.

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          THIS WORKS SO WELL FOR BALAYAGE'D HAIR

          By Kiara

          from Phoenix, AZ

          About Me Minimalist

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              My natural hair color is a dark brown/almost black. I had my hair highlighted (balayage) for the first time early summer and I noticed the color turning a lovely brassy orangey color (that is typically characterized when pigment is lifted/bleached from dark to light hair). I was really upset because it used to be a soft caramel color, so I read that purple shampoo helps combat orange brassiness and decided to pick this gem up.

              This works wonders!! After the first wash the brassiness was gone and it looked like how I got my hair done early summer, seriously this is NOT just for blondes or platinum gray hair. I followed up with a hair mask and my hair isn't dry after using this. If this is what you're looking for try it!

              • Hair Type:
              • Straight Hair
               
              5.0

              love it

              By me

              from Coral Springs FL

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Great Smell

              Cons

                Best Uses

                  Comments about Joico Color Endure Violet Shampoo:

                  Great

                  • Hair Type:
                  • Straight Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  love love love

                  By Johanna A

                  from San Diego, CA

                  Comments about Joico Color Endure Violet Shampoo:

                  Oh my! I deeply adore this product! I started using it about 5 months ago when I went blonde for the first time and my hair was left yellow! I was recommended this product by a Ulta employee, after using it a few times my hair started getting the color I was hoping to get when I dyed my hair, it has kept my hair so pretty not brassy and honestly the perfect color, I also recommended it to my sister and she loves her results, really go for this product definitely worth every penny! The big size lasts me and my sister a good 2 and a half months and we both use a decent amount 3-4 times a week, we also use the conditioner, oh and I almost forgot it smells great and does not leave my hair looking purple as other products I tried before this one!

                   
                  4.0

                  I would buy this product again

                  By Ale

                  from Turlock

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Great Smell

                  Cons

                  • Doesn't Lather Well
                  • Dries Hair Out

                  Best Uses

                  • Curly Hair
                  • Oily Hair
                  • Thicker Hair

                  Comments about Joico Color Endure Violet Shampoo:

                  Toned the brass. Hopping it would lather better and dry hair less. Would love for it to be just like a moisturising shampoo.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Love it!!

                  By Lili

                  from San diego

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about Joico Color Endure Violet Shampoo:

                      I love how it helps me maitain my hair color

                      • Hair Type:
                      • Straight Hair

                      (3 of 3 customers found this review helpful)

                       
                      5.0

                      Exactly what I needed

                      By CAGRL

                      from OR

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                          Comments about Joico Color Endure Violet Shampoo:

                          Recently had highlights added in to my dark hair & needed something to tone down the brassiness so purple shampoo was suggested rather than going back to salon for more toner. This product was a friends recommendation so thought I'd give it a try. I noticed after the first use, this product was doing what I needed it too, it calmed down the coppery/red tones i was worried about. Glad I gave it a try! Definitely recommend this shampoo!

                          • Hair Type:
                          • Wavy Hair
                           
                          5.0

                          this makes my white hiar have an awesome edgy color

                          By BBecker

                          from Abilene Texas

                          About Me Product Junkie

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Cleans Thoroughly
                          • Great Smell
                          • Lathers Well

                          Cons

                            Best Uses

                              Comments about Joico Color Endure Violet Shampoo:

                              I use this product every time or every other time I wash my hair. Love what it does to my hair in every way.

                              • Hair Type:
                              • Wavy Hair

                              Displaying reviews 1-10

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