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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

10.1 oz

Item #: 2129706

On sale 2 for $20. Discount applied in cart!

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 180 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Great smell (66)
  • Cleans thoroughly (65)
  • Gentle (48)
  • Adds shine (47)
  • Lathers well (41)

Cons

  • Doesn't lather well (21)
  • Dries hair out (10)
  • Doesn't work (8)
  • Greasy (4)
  • Harsh (3)

Best Uses

  • Daily use (25)
  • Weekly use (24)
  • Women (12)
  • Fine hair (8)
  • Thick hair (6)
    • Was this a gift?:
    • No (10)
    • Hair Type:
    • Straight hair (55), Wavy hair (47), Very curly hair (6)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (53), Product junkie (26), Budget shopper (19), Survivalist / minimalist (19), Brand buyer (11)

Reviewed by 180 customers

Displaying reviews 1-10

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5.0

Love this product

By Ladyfish1175

from Lady Lake, FL

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle

Cons

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      Great product for hair colored with blond tones

       
      5.0

      the first and only purple shampoo I've used

      By Em

      from Boston, MA

      About Me Beauty Conscious

      Verified Reviewer

      Pros

      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Tones color

      Cons

      • Doesn't Lather Well

      Best Uses

      • Color-treated hair
      • Daily Use

      Comments about Joico Color Endure Violet Shampoo:

      Last October I took the plunge and died my hair a silvery-gray (that fades into a gray/platinum blonde—hard to describe). In between washes, my hair gets brassy/yellowish and dull. This shampoo, without fail, always restores color and shine. It's not going to completely keep your color from fading (I go back to my stylist roughly every eight weeks, if I can afford it), but it more than holds you over. It also has the benefit of being sulfate-free, so it's easier on high-processed hair (mine was bleached twice, for example). I leave it in for the full recommendation: five minutes, from root to tip. The one issue I do have with it is that it DOES take some serious effort to lather, especially if you have mediocre water pressure and it's difficult to fully saturate your hair with water. Just do your hair in chunks—roots first, then mid-shaft, then the ends, and you should be okay. I end up going through it pretty quickly so it may not be a bad idea to have a secondary shampoo/conditioner if you're a "shower every day" kind of person (I shower every other day), especially if you have longer hair. Other tips: put some on dry hair before showering if you notice trouble spots or just want to deep-treat—let sit for a bit and then when you get in the shower lather it up before letting it sit some more, then rinse.

      I just really love this shampoo and recommend it to anyone I know getting their hair dyed blonde, gray, silver, or platinum. It's more than worth the price, considering it keeps me away from an expensive salon visit just a little bit longer. It just works—and I love the smell!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Does the job, but...

      By Bridgette Mack

      from Iowa

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Great Smell

      Cons

      • Doesn't Lather Well
      • Greasy

      Best Uses

      • Blonde Hair

      Comments about Joico Color Endure Violet Shampoo:

      This shampoo is the BEST to banish Brass. Seriously the best purple shampoo on the market. However it makes your hair a greasy. I love this shampoo so much for the brass aspect, but I sometimes have to mix it with other shampoos to clean my hair.

      • Hair Type:
      • Straight Hair
       
      5.0

      Nice clean scent

      By Choclvr

      from St Paul MN

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Great Smell

      Cons

        Best Uses

          Comments about Joico Color Endure Violet Shampoo:

          Love the nice clean scent.

          • Hair Type:
          • Straight Hair
           
          5.0

          Great shampoo for blondes fighting brassy hair.

          By JZ

          from Napa CA

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Gentle

          Cons

            Best Uses

            • Daily Use

            Comments about Joico Color Endure Violet Shampoo:

            My go to shampoo

            • Hair Type:
            • Wavy Hair
             
            5.0

            Love It

            By KristenHope

            from Tennessee

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Eliminates Brassy Tones
            • Great Smell
            • Lathers Well

            Cons

            • Can Be Drying

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              Love this shampoo. I was using Joico color balance, but I think I like this better. It smells the same as color balance to me. I can tell a difference after one use with this formula. It can be a little drying, so I use the conditioner as well and don't have any issues.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love it

              By EMo

              from AZ

              Verified Buyer

              Pros

              • Gentle

              Cons

                Best Uses

                  Comments about Joico Color Endure Violet Shampoo:

                  I went from dark brown to blonde with the help of a professional. I have natural redness to my hair as well as some brassy tones from the process. My mother saw my hair before I used this shampoo twice. Without knowing I used it she commented on how my hair was very blonde and not as red as it had been 2 days earlier. I noticed a difference with the first use. I'll be purchasing it again.

                  • Hair Type:
                  • Wavy Hair
                   
                  3.0

                  It's ok

                  By skierbreezer

                  from Provo, UT

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Great Smell

                  Cons

                  • Doesn't Lather Well
                  • Harsh
                  • Ineffective

                  Best Uses

                  • Oily Hair

                  Comments about Joico Color Endure Violet Shampoo:

                  Love Joico. Had high hopes, but was disappointed. Did not do much for my warmer blonde tones, and it dried out my hair.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Worked great!

                  By Rella

                  from Yorktown, Va

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Joico Color Endure Violet Shampoo:

                    Worked well on taking the yellow out of my blonde highlights!

                    • Hair Type:
                    • Straight Hair

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    Messy, Saw No Difference

                    By Kris

                    from ROC, NY

                    Verified Reviewer

                    Pros

                    • Cleans Thoroughly
                    • Great Smell
                    • Lathers Well

                    Cons

                    • Ineffective
                    • Messy

                    Best Uses

                    • Oily Hair
                    • Thinner Hair

                    Comments about Joico Color Endure Violet Shampoo:

                    Bought this shampoo after reading dozens of reviews on blonde-color treated shampoos. I did not think this shampoo made my hair brighter or less yellow. It also made a horrible mess in my white shower, as the product is a deep purple. It also dyed my nails purple.

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

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