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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

33.8 oz

Item #: 2215980

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.5

(based on 108 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Effective (35)
  • Great smell (31)
  • Cleans thoroughly (29)
  • Easy to use (29)
  • Smells great (29)

Cons

  • Doesn't lather well (6)
  • Dries hair out (4)

Best Uses

  • Weekly use (24)
  • Daily use (15)
  • Women (12)
  • Fine hair (4)
  • Men (3)
    • Was this a gift?:
    • No (10)
    • Hair Type:
    • Wavy hair (21), Straight hair (20), Very curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (20), Budget shopper (19), Product junkie (15), Brand buyer (11), Survivalist / minimalist (7)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)

Reviewed by 108 customers

Displaying reviews 1-10

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5.0

awesome

By Jen

from oakland ca

Verified Buyer

Pros

  • Adds Shine
  • Great Smell

Cons

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      love it !!

      • Hair Type:
      • Straight Hair
       
      5.0

      I would buy this product again for sure.

      By Alysa

      from Bayshore ny

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Great Smell
      • Improves Hair Health

      Cons

        Best Uses

          Comments about Joico Color Endure Violet Shampoo:

          I use this product to take out the brassiness in my ombre hair. It works wonders. The first use I turned so blonde. And it's just amazing. And smells it as well.

          • Hair Type:
          • Straight Hair
           
          5.0

          Beautiful for grey blond

          By Margo

          from San Diego

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Great Smell

          Cons

            Best Uses

            • To highlight and brighten grey/blond hair

            Comments about Joico Color Endure Violet Shampoo:

            This product keeps the yellow out of my grey blond hair. It eventuates my highlights.

             
            5.0

            Love

            By DM

            from Peachtree Corners, GA

            About Me Product Junkie

            Verified Buyer

            Comments about Joico Color Endure Violet Shampoo:

            I use it every other day to get rid of any brassy color.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Absolutely love this

            By Bella

            from Delaware

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health

            Cons

            • Doesn't Lather Well
            • Dries Hair Out

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              Definitely would recommend this.

              • Hair Type:
              • Wavy Hair
               
              5.0

              I've used this JOICO product for 2 yrs now. Excellent!

              By Debbie the Retiree

              from Mission, TX

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Improves Hair Health

              Cons

              • Doesn't Lather Well

              Best Uses

              • Thinner Hair
              • Wavy hair

              Comments about Joico Color Endure Violet Shampoo:

              Keeps my highlights from turning brassy.

              • Hair Type:
              • Wavy Hair

              (0 of 1 customers found this review helpful)

               
              4.0

              Great product! Works for my hair.

              By Leah

              from Columbia, SC

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about Joico Color Endure Violet Shampoo:

                This product works great for toning my bangs. That's the only part that is dyed. But it also works great for the rest of my hair. It leaves it shiney and soft. No oily feeling. After I blow dry it literary looks like I walked out of the salon.

                • Hair Type:
                • Straight Hair
                 
                5.0

                I love this product

                By Lindsay B

                from Anderson SC

                About Me Professional Stylist

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Blondes
                  • Daily Use
                  • Gray hair
                  • Purple hair

                  Comments about Joico Color Endure Violet Shampoo:

                  I love this purple shampoo for color treated blondes, natural blondes, gray hair, and fashion color treated hair! It's sulfate free so it's super gentle on the hair and has a great smell as well!!

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Loved it!

                  By Styler

                  from Chicago, IL

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health

                  Cons

                  • No Cons

                  Best Uses

                  • Blonde & Silver hair

                  Comments about Joico Color Endure Violet Shampoo:

                  It's the only toning shampoo in the store for Blonde & Silver hair that is Sulfate FREE!!!

                  • Hair Type:
                  • Wavy Hair

                  (3 of 6 customers found this review helpful)

                   
                  1.0

                  No difference

                  By Tiffany

                  from FOUNTAIN VALLEY, CA

                  About Me Product Junkie

                  Pros

                    Cons

                    • Ineffective

                    Best Uses

                      Comments about Joico Color Endure Violet Shampoo:

                      Used on the right side of my hair only. (The left side of the photo. And the joico color preserving shampoo on the other side. Can you see the difference? Yeah, neither can I. At least neither faded my remaining color. You only see orange here but it's actually closer to neutral. Point is you can see the product is not effective.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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