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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

33.8 oz

Item #: 2215980

Options

Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 163 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Great smell (57)
  • Cleans thoroughly (56)
  • Adds shine (39)
  • Gentle (37)
  • Effective (35)

Cons

  • Doesn't lather well (17)
  • Dries hair out (10)
  • Doesn't work (6)
  • Greasy (3)

Best Uses

  • Weekly use (24)
  • Daily use (20)
  • Women (12)
  • Fine hair (6)
  • Thick hair (6)
    • Was this a gift?:
    • No (10)
    • Hair Type:
    • Straight hair (47), Wavy hair (40), Very curly hair (6)
    • Reviewer Profile:
    • Beauty conscious (45), Product junkie (21), Budget shopper (19), Survivalist / minimalist (17), Brand buyer (11)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)

Reviewed by 163 customers

Displaying reviews 1-10

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5.0

COLOR STAY SHAMPOO

By Jenny

from Santa Clarita

About Me Beauty Conscious

Verified Buyer

Pros

    Cons

    • Doesn't Lather Well

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      My hair dresser recommended this and it works really well. Its not over priced and I can go two between salon visits without having to go back to get toner in my hair.

       
      5.0

      I would try this product again & again

      By Lisa

      from Oceanside, CA

      About Me Minimalist

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Lathers Well

      Cons

        Best Uses

        • Thicker Hair

        Comments about Joico Color Endure Violet Shampoo:

        I like this product

        • Hair Type:
        • Wavy Hair
         
        5.0

        So far so good

        By LP

        from St Augustine

        Verified Buyer

        Pros

        • Great for gray hair toning

        Cons

          Best Uses

            Comments about Joico Color Endure Violet Shampoo:

            Have used this product once with great results. I had yellow tones in my gray hair and after just one use the yellow was almighty gone.

            • Hair Type:
            • Wavy Hair
             
            5.0

            I love this shampoo it doesn't dry out my

            By Vivi

            from Paramount, ca

            About Me Product Junkie

            Verified Buyer

            Pros

            • Gentle
            • Great Smell
            • Improves Hair Health

            Cons

              Best Uses

              • Thicker Hair

              Comments about Joico Color Endure Violet Shampoo:

              I it it

              • Hair Type:
              • Wavy Hair
               
              3.0

              Good short term

              By chaeysa

              from Southern California

              Comments about Joico Color Endure Violet Shampoo:

              I liked it at first. It smells good and truly minimized the orange tones in my hair. After a few weeks of regular use, my fine usually dry hair was oily. Now I alternate with another shampoo to maintain my color without the oiliness.

               
              5.0

              Keeps my hair healthy and I love the smell!

              By Na

              from Na

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Joico Color Endure Violet Shampoo:

                Love this product

                • Hair Type:
                • Straight Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Love this product!

                By Bev

                from Fort Worth, TX

                About Me Minimalist

                Verified Buyer

                Comments about Joico Color Endure Violet Shampoo:

                No comment.

                • Hair Type:
                • Straight Hair
                 
                4.0

                I will buy this again

                By Marcy

                from Maryland

                About Me Product Junkie

                Verified Buyer

                Pros

                • Gentle
                • Improves Hair Health

                Cons

                  Best Uses

                    Comments about Joico Color Endure Violet Shampoo:

                    I have bleached hair and was looking for a product to keep the bleach from getting brassy. After reading the reviews I bought the shampoo. It made my hair feel so soft and look great. No dry ends and no brass. I'm going to buy the conditioner.

                    • Hair Type:
                    • Straight Hair
                     
                    4.0

                    Just started

                    By Anna

                    from Orange County

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly
                    • Great Smell
                    • Lathers Well

                    Cons

                      Best Uses

                        Comments about Joico Color Endure Violet Shampoo:

                        I got this product a little over a week ago. I have used it twice and seen a bit of change. I rated it 4 stars because so far I've seen a bit of change, but nothing drastic which is understandable. I recently went from brunette to an ashy blonde. I have a large amount of red undertones in my hair so it was beginning to get a bit brassy within the few weeks. I'm confident this shampoo will continue to help combat that! It smells nice, lathers well for a sulfate-free product, and cleans properly. Just follow up with a moisturizing conditioner!

                        • Hair Type:
                        • Wavy Hair

                        (0 of 1 customers found this review helpful)

                         
                        1.0

                        I won't buyou this produCT ever again.

                        By Brandy

                        from Henderson, NV

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                          Cons

                          • Stained my my hair and feels filmy.

                          Best Uses

                            Comments about Joico Color Endure Violet Shampoo:

                            Very dissapointed I do not like at all.

                            • Hair Type:
                            • Straight Hair

                            Displaying reviews 1-10

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