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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

33.8 oz

Item #: 2215980

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 205 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Great smell (80)
  • Cleans thoroughly (78)
  • Gentle (55)
  • Adds shine (53)
  • Lathers well (51)

Cons

  • Doesn't lather well (24)
  • Dries hair out (12)
  • Doesn't work (8)
  • Greasy (5)
  • Harsh (4)

Best Uses

  • Daily use (31)
  • Weekly use (24)
  • Women (12)
  • Fine hair (11)
  • Thick hair (8)
    • Hair Type:
    • Straight hair (66), Wavy hair (60), Very curly hair (7)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (68), Product junkie (32), Survivalist / minimalist (21), Budget shopper (19), Brand buyer (11)
    • Was this a gift?:
    • No (10)

Reviewed by 205 customers

Displaying reviews 1-10

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2.0

Not a fan

By Angela

from Denver, CO

About Me Beauty Conscious

Verified Buyer

Pros

    Cons

    • Greasy

    Best Uses

    • Daily Use

    Comments about Joico Color Endure Violet Shampoo:

    Greasy hair once hair dries

    • Hair Type:
    • Straight Hair
     
    5.0

    Love it

    By Steff

    from Texas

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about Joico Color Endure Violet Shampoo:

        This is the only purple shampoo my sister and I run back to. Love it

        • Hair Type:
        • Wavy Hair
         
        5.0

        i will buy this over and over

        By Neen

        from Wichita ks

        About Me Product Junkie

        Verified Buyer

        Pros

        • color never fades
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

          • Thinner Hair

          Comments about Joico Color Endure Violet Shampoo:

          love it !

          • Hair Type:
          • Wavy Hair
           
          1.0

          No.

          By c

          from fl

          About Me Beauty Conscious

          Verified Buyer

          Pros

            Cons

            • Dries Hair Out
            • Harsh

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              dry.

              • Hair Type:
              • Wavy Hair
               
              2.0

              Not for me.

              By Denise

              from Wadsworth, Ohio

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Volume
              • Cleans Thoroughly
              • Great Smell

              Cons

              • Changed my color way too much

              Best Uses

                Comments about Joico Color Endure Violet Shampoo:

                I wanted to love this product but it just wasn't for me. I did not like the way it changed the color of my hair. Thank goodness it wasn't permanent.

                • Hair Type:
                • Straight Hair
                 
                4.0

                Definitely works!

                By Sammie

                from Houston, Tx

                About Me Minimalist

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Great Smell
                • Improves Hair Health

                Cons

                • Doesn't Lather Well
                • Just add a little bit more product to hair

                Best Uses

                • Every other wash use
                • Thicker Hair

                Comments about Joico Color Endure Violet Shampoo:

                I use them product every other wash and works great. The Shampoo doesn't later into the hair so well for my thickness type of hair, I just add a bit more shampoo then needed and feels great. (I also use the conditioner after!)

                • Hair Type:
                • Wavy Hair
                 
                5.0

                I love this product

                By Gabby

                from Rockford, Il

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Gentle
                • Great Smell
                • Improves Hair Health

                Cons

                  Best Uses

                  • Curly Hair
                  • Thinner Hair

                  Comments about Joico Color Endure Violet Shampoo:

                  I use this shampoo in rotation with the color endure shampoo and it works great to elimate brassy tones in my ash blonde highlights!

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Love it, need it, can't be blonde without it!

                  By wannabeblonde

                  from charleston, wv

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Improves Hair Health
                  • Lathers Well
                  • Takes the brass out of the blonde

                  Cons

                    Best Uses

                    • Blonde Hair

                    Comments about Joico Color Endure Violet Shampoo:

                    This is definite necessity when you have platinum, blonde, or white hair!

                    • Hair Type:
                    • Straight Hair
                     
                    4.0

                    Loved it

                    By Bri

                    from Arlington, Tx

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Cleans Thoroughly
                    • Great Smell
                    • Lathers Well

                    Cons

                    • Dries Hair Out

                    Best Uses

                      Comments about Joico Color Endure Violet Shampoo:

                      Love the color it leaves my hair after every wash. Would have put 5 stars but it would leave my hair feeling dry. Recommend using a repair conditioner with this product. Overall if you want your blonde to brighten and look white/ Violet this is the product for you.

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Not just for blondes

                      By Pisces Lady

                      from Louisville, Kentucky

                      About Me Beauty Conscious

                      Pros

                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell

                      Cons

                        Best Uses

                          Comments about Joico Color Endure Violet Shampoo:

                          I have dk brown base with ash highlights. My highlights turn yellow in the sun. This shampoo keeps them cool and ashy. Use every other wash, the difference is very noticeable. I didn't know whether to use blue or purple shampoo, so I went with violet.

                          • Hair Type:
                          • Straight Hair

                          Displaying reviews 1-10

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