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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

33.8 oz

Item #: 2215980

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 113 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Effective (35)
  • Great smell (33)
  • Cleans thoroughly (31)
  • Easy to use (29)
  • Smells great (29)

Cons

  • Doesn't lather well (8)
  • Dries hair out (5)
  • Doesn't work (4)

Best Uses

  • Weekly use (24)
  • Daily use (15)
  • Women (12)
  • Fine hair (4)
  • Men (3)
    • Was this a gift?:
    • No (10)
    • Hair Type:
    • Straight hair (22), Wavy hair (22), Very curly hair (4)
    • Reviewer Profile:
    • Beauty conscious (24), Budget shopper (19), Product junkie (15), Brand buyer (11), Survivalist / minimalist (7)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)

Reviewed by 113 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
1.0

This shampoo was not right for my hair.

By Tui

from San Francisco

About Me Beauty Conscious

Verified Buyer

Pros

    Cons

    • Doesn't Lather Well
    • Dries Hair Out
    • Harsh
    • Ineffective

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      Not good for wavy curly thick hair

      • Hair Type:
      • Very Curly Hair
       
      5.0

      Perfect for bleached hair!!

      By Jenn

      from Ogden UT

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gives the ashy/purple tint I want
      • Improves Hair Health

      Cons

      • Doesn't Lather Well

      Best Uses

      • Bleached Hair

      Comments about Joico Color Endure Violet Shampoo:

      I really enjoy this product because it gives me that lilac tint that I am going for with my bleached hair. Tones it really well and keeps it from going brassy.

      • Hair Type:
      • Wavy Hair
       
      2.0

      Not happy would not buy again

      By Nikki

      from Slidell, Louisiana

      About Me Beauty Conscious

      Pros

      • Great Smell
      • Lathers Well

      Cons

      • Gold tones appeared
      • Ineffective

      Best Uses

      • Too heavy for fine hair

      Comments about Joico Color Endure Violet Shampoo:

      I decided to try Joico because of the good reviews but was very disappointed. Going back to what works best which is Shimmer Lights by Clairol.

      • Hair Type:
      • Straight Hair
       
      5.0

      Great shampoo

      By Emarie

      from Rancho Cucamonga, CA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell

      Cons

        Best Uses

          Comments about Joico Color Endure Violet Shampoo:

          This shampoo is great. It's best if you don't use it often. But it does the job.

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          ahhhmazing

          By JaneTheRunner

          from Philadelphia

          Comments about Joico Color Endure Violet Shampoo:

          Doesn't dry out my hair, tones down brassiness in my box brown hair, and doesn't make my dye job fade. This stuff is a purple miracle in a bottle. Highly recommend!!

           
          5.0

          awesome

          By Jen

          from oakland ca

          Verified Buyer

          Pros

          • Adds Shine
          • Great Smell

          Cons

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              love it !!

              • Hair Type:
              • Straight Hair
               
              5.0

              I would buy this product again for sure.

              By Alysa

              from Bayshore ny

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Great Smell
              • Improves Hair Health

              Cons

                Best Uses

                  Comments about Joico Color Endure Violet Shampoo:

                  I use this product to take out the brassiness in my ombre hair. It works wonders. The first use I turned so blonde. And it's just amazing. And smells it as well.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Beautiful for grey blond

                  By Margo

                  from San Diego

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Great Smell

                  Cons

                    Best Uses

                    • To highlight and brighten grey/blond hair

                    Comments about Joico Color Endure Violet Shampoo:

                    This product keeps the yellow out of my grey blond hair. It eventuates my highlights.

                     
                    5.0

                    Love

                    By DM

                    from Peachtree Corners, GA

                    About Me Product Junkie

                    Verified Buyer

                    Comments about Joico Color Endure Violet Shampoo:

                    I use it every other day to get rid of any brassy color.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Absolutely love this

                    By Bella

                    from Delaware

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health

                    Cons

                    • Doesn't Lather Well
                    • Dries Hair Out

                    Best Uses

                      Comments about Joico Color Endure Violet Shampoo:

                      Definitely would recommend this.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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