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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

33.8 oz

Item #: 2215980

Options

Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 99 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Effective (35)
  • Easy to use (29)
  • Smells great (29)
  • Great smell (24)
  • Good value (23)

Cons

  • Doesn't lather well (4)
  • Dries hair out (3)

Best Uses

  • Weekly use (24)
  • Daily use (13)
  • Women (12)
  • Fine hair (3)
  • Men (3)
    • Was this a gift?:
    • No (10)
    • Hair Type:
    • Straight hair (17), Wavy hair (16), Very curly hair (3)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)
    • Reviewer Profile:
    • Budget shopper (19), Beauty conscious (15), Product junkie (13), Brand buyer (11), Survivalist / minimalist (7)

Reviewed by 99 customers

Displaying reviews 1-10

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1.0

No difference

By Tiffany

from FOUNTAIN VALLEY, CA

About Me Product Junkie

Pros

    Cons

    • Ineffective

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      Used on the right side of my hair only. (The left side of the photo. And the joico color preserving shampoo on the other side. Can you see the difference? Yeah, neither can I. At least neither faded my remaining color. You only see orange here but it's actually closer to neutral. Point is you can see the product is not effective.

      • Hair Type:
      • Wavy Hair
       
      5.0

      Definitely worth the money!

      By RachelRae

      from Minneapolis, MN

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell

      Cons

        Best Uses

          Comments about Joico Color Endure Violet Shampoo:

          Worked really well to pull out the copper tones to my hair and really brighten my highlights. Smells great too!

          • Hair Type:
          • Wavy Hair
           
          4.0

          Great purple color shampoo

          By Chayo

          from San Jose ca

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly

          Cons

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              This shampoo works really well with blond high lights keeps it from turning a brazy orange color

              • Hair Type:
              • Wavy Hair
               
              5.0

              I will buy this again

              By Nana

              from Louisiana

              About Me Minimalist

              Verified Buyer

              Comments about Joico Color Endure Violet Shampoo:

              This shampoo works great on keeping my hair white and not turning a brassy color. I use it once a week or if I see my hair is looking brassy or yellow. I won't be without this shampoo and sulfate free!!

              • Hair Type:
              • Straight Hair

              (0 of 2 customers found this review helpful)

               
              2.0

              Not sure if i would buy again...on the fence

              By lyss

              from jersey

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • its OK at keeping brassy blondes away

              Cons

              • Doesn't Lather Well

              Best Uses

                Comments about Joico Color Endure Violet Shampoo:

                I use the product on my dyed blonde hair. Supposed to lighten with every use, haven't seen a change in color but i also haven't experienced my hair looking brassy either.

                • Hair Type:
                • Very Curly Hair
                 
                5.0

                Love this product!

                By MamaPax

                from Michigan

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Lathers Well

                Cons

                  Best Uses

                    Comments about Joico Color Endure Violet Shampoo:

                    Love this product for keeping my blonde, blonde.

                    (2 of 2 customers found this review helpful)

                     
                    4.0

                    Takes out the brassiness

                    By Isabelle

                    from San Diego California

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Takes out the yellow tones

                    Cons

                    • Could be better smelling

                    Best Uses

                    • Weekly use

                    Comments about Joico Color Endure Violet Shampoo:

                    I use it to take out the brassiness and yellow tone that summers gives to my beige highlights . I use it twice a week and let sit in hair in the shower for 3-5 min

                    • Hair Type:
                    • Wavy Hair

                    (2 of 2 customers found this review helpful)

                     
                    5.0

                    Blonde-Miracle Worker

                    By Hayden Marie

                    from Indianapolis, Indiana

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Gentle
                    • Great Smell

                    Cons

                    • Doesn't Lather Well

                    Best Uses

                    • Color-Treated Hair

                    Comments about Joico Color Endure Violet Shampoo:

                    To start off, I have extremely thin hair but a heck of a lot of it. I'm naturally a dirty blonde and go to my stylist once every three months to maintain my champagne color. My hair pulls a ton of gold and loves to yellow in the sun. This shampoo works WONDERS for that! I use it at least once a week and it keeps my hair as light and ashy as a Targaryen. Highly recommend for all my fellow blondes, no matter the shade!

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    I would buy this product again

                    By Angie

                    from Flower Mound, Tx

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume

                    Cons

                      Best Uses

                        Comments about Joico Color Endure Violet Shampoo:

                        I use 1x/week to keep my platinum highlights bright, not brassy looking.

                        • Hair Type:
                        • Straight Hair
                         
                        5.0

                        Love how it gets rid of the brassiness, leaves hair so soft

                        By Angie

                        from Chicago IL

                        About Me Product Junkie

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Adds Volume
                        • Cleans Thoroughly
                        • Gentle
                        • Great Smell
                        • Improves Hair Health
                        • Lathers Well

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about Joico Color Endure Violet Shampoo:

                          Works great!

                          • Hair Type:
                          • Straight Hair

                          Displaying reviews 1-10

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