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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

33.8 oz

Item #: 2215980

Options

Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.5

(based on 139 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Great smell (49)
  • Cleans thoroughly (48)
  • Effective (35)
  • Adds shine (33)
  • Gentle (32)

Cons

  • Doesn't lather well (15)
  • Dries hair out (7)
  • Doesn't work (5)
  • Greasy (3)

Best Uses

  • Weekly use (24)
  • Daily use (19)
  • Women (12)
  • Fine hair (6)
  • Curly hair (4)
    • Was this a gift?:
    • No (10)
    • Hair Type:
    • Straight hair (34), Wavy hair (32), Very curly hair (6)
    • Reviewer Profile:
    • Beauty conscious (35), Budget shopper (19), Product junkie (17), Survivalist / minimalist (13), Brand buyer (11)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)

Reviewed by 139 customers

Displaying reviews 1-10

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4.0

love the product

By Hello0410

from Calif

About Me Minimalist

Verified Buyer

Pros

  • Adds Volume

Cons

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      I love it. It's add more volume to my hair.

      • Hair Type:
      • Straight Hair
       
      4.0

      Great shampoo for blonde hair

      By Sarah

      from Knoxville, TN

      About Me Beauty Conscious

      Verified Buyer

      Comments about Joico Color Endure Violet Shampoo:

      This shampoo is great for blonde hair while eliminating brassiness. My hair has retained its whitish blonde color for longer than normal. It can dry out your hair although it causes mine to be a bit greasy. Not sure if the conditioner is helpful or not.

      • Hair Type:
      • Straight Hair
       
      5.0

      love the shampoo will go get another bottle

      By renee

      from cherryville nc

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

        • color treated

        Comments about Joico Color Endure Violet Shampoo:

        to shampoo my frosted highlights

        • Hair Type:
        • Straight Hair
         
        5.0

        Love this shampoo I would buy it again & again

        By None

        from Geneva Illinois

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Improves Hair Health

        Cons

        • Doesn't Lather Well

        Best Uses

          Comments about Joico Color Endure Violet Shampoo:

          Wish product would lather better

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          4.0

          My fave for clean white blonde hair!

          By HoneygirlCA

          from NorCoast, CA

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Doesn't overdeposit purple
          • Gentle
          • Great Smell

          Cons

          • Doesn't Lather Well
          • Dries Hair Out

          Best Uses

          • Thinner Hair

          Comments about Joico Color Endure Violet Shampoo:

          Although I gave this four out of five stars, it is still the best product I have found for my brown-dyed white-blonde hair. It smells great. Lathers okay. Doesn't deposit too much purple yet still enough to be effective--(read: keeps a good, frequent shampooing non-brassy PERFECT blonde tone). If it made my over processed hair look and feel like I was born with it, I would give it five stars. But I'm happy. Use a great hair mask conditioner if you have fine processed hair like mine. I like Eva-NYC hair mask. Divine.

          • Hair Type:
          • Straight Hair
           
          5.0

          I purchase this often

          By Kayla

          from CT

          About Me Product Junkie

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Great Smell
          • Great to enhance any blonde

          Cons

          • Doesn't Lather Well

          Best Uses

          • Blonde or grey hair

          Comments about Joico Color Endure Violet Shampoo:

          I use this every few days to keep my blonde highlights looking amazing☺ the lather isn't what I'm used to with shampoo, but the product smells amazing and does what it's intended to do

          • Hair Type:
          • Wavy Hair
           
          4.0

          My go-to

          By Kaylee

          from Salem, OR

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Lathers Well

          Cons

            Best Uses

              Comments about Joico Color Endure Violet Shampoo:

              Use once a week on my blonde bayalage. Never dries out my hair like other purple shampoos! Also a great value. The big bottle will last me almost 8 months!!

              • Hair Type:
              • Straight Hair
               
              4.0

              Love!

              By C

              from Arizona

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Great Smell

              Cons

              • Doesn't Lather Well
              • Dries Hair Out

              Best Uses

                Comments about Joico Color Endure Violet Shampoo:

                Love this shampoo. I have white blonde hair and tends to get brassy I use this As my daily shampoo and it keeps my hair white/grey until my next color and tone. It can dry your hair out a bit but with good conditioner the color results are worth it. If left in too long it will leave a purple tint to your hair. I have been using this shampoo for 2 years and have tried many toning shampoos and this is by far my favorite

                • Hair Type:
                • Wavy Hair
                 
                5.0

                I would buy this product again.

                By Tina - the simplistic shopper

                from San Jose, ca

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                  • color treated hair
                  • Curly Hair
                  • Daily Use

                  Comments about Joico Color Endure Violet Shampoo:

                  Great lather and smells great.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Works good

                  By Mick49

                  from Largo, FL

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about Joico Color Endure Violet Shampoo:

                      Shampoo every other day

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

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