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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

33.8 oz

Item #: 2215980

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.5

(based on 192 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Great smell (72)
  • Cleans thoroughly (69)
  • Adds shine (51)
  • Gentle (51)
  • Lathers well (45)

Cons

  • Doesn't lather well (23)
  • Dries hair out (10)
  • Doesn't work (8)
  • Greasy (4)
  • Harsh (3)

Best Uses

  • Daily use (29)
  • Weekly use (24)
  • Women (12)
  • Fine hair (9)
  • Oily hair (6)
    • Was this a gift?:
    • No (10)
    • Hair Type:
    • Straight hair (61), Wavy hair (52), Very curly hair (7)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (61), Product junkie (29), Budget shopper (19), Survivalist / minimalist (19), Brand buyer (11)

Reviewed by 192 customers

Displaying reviews 1-10

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5.0

This product is worth it!!

By Sabrina C

from Texarkana TX

About Me Professional Stylist

Verified Reviewer

Pros

  • Adds Shine
  • Great Smell

Cons

    Best Uses

    • Blonde hair

    Comments about Joico Color Endure Violet Shampoo:

    I absolutely love this purple shampoo as I hairdresser I have been through my fair share of purple shampoos and being a fellow blonde myself I have to say this brightens the hair and makes it look freshly highlighted .

    • Hair Type:
    • Wavy Hair
     
    5.0

    liked how it toned my hair

    By Roxy

    from Hesperia

    About Me Product Junkie

    Verified Buyer

    Comments about Joico Color Endure Violet Shampoo:

    Use twice a week to keep hair toned

    • Hair Type:
    • Wavy Hair
     
    5.0

    Save the blondes

    By Kenya

    from Houston,Tx

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Great Smell
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Joico Color Endure Violet Shampoo:

      Wash my hair at least every 2 days. Helps to keep my blondes, blonde.

      • Hair Type:
      • Straight Hair
       
      5.0

      I would buy this again

      By J

      from Stanfordville, NY

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Gentle
      • Gets rid of the yellow in gray & white hair

      Cons

        Best Uses

        • Daily Use

        Comments about Joico Color Endure Violet Shampoo:

        I have gray and white hair and when I use this product my hair looks great. I get so many comments on the color. When I go without using it for several days the color get dull and a yellow tint to it. Definitely recommend to anyone with gray or white hair.

        • Hair Type:
        • Wavy Hair
         
        5.0

        The one thing that keeps me blonde

        By Raggity Amity

        from CA

        About Me Beauty Conscious

        Verified Buyer

        Pros

          Cons

          • Doesn't Lather Well

          Best Uses

          • Processed hair

          Comments about Joico Color Endure Violet Shampoo:

          My hair has a life of its own. I like it to be ash blonde, but within 10 days of coloring, it usually turns to a brassy orange. Not cute. I started using this toning shampoo and noticed a huge improvement in my hair. It completely tones out the brass and it doesn't leave my locks feeling like straw (I'm looking at you, shimmer lights). I use this about 2x a week and get my hair colored every 2 months. It's a winner for me.

          • Hair Type:
          • Straight Hair
           
          5.0

          Love love this purple shampoo!! Tones my hair

          By Stephanie Barajas

          from Fresno ca

          About Me Product Junkie

          Verified Buyer

          Pros

          • Great Smell
          • Improves Hair Health
          • Tones hair

          Cons

          • Doesn't Lather Well

          Best Uses

          • Blonde hair

          Comments about Joico Color Endure Violet Shampoo:

          Amazing product I can defenitly tone my hair with my shampoo. No need for a salon! Doesn't lather well though

          • Hair Type:
          • Wavy Hair
           
          5.0

          so glad I found this!

          By Kelly

          from winter haven, florida

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Curly Hair
            • Daily Use

            Comments about Joico Color Endure Violet Shampoo:

            My hairdresser recommended it and I am so glad I found it!!!! Leaves hair soft and manageable with no frizz!!!
            Love the smell too!

            • Hair Type:
            • Very Curly Hair
             
            4.0

            Great product.

            By Jo

            from Las Vegas, nv

            About Me Product Junkie

            Verified Buyer

            Pros

            • Gentle
            • Improves Hair Health

            Cons

              Best Uses

                Comments about Joico Color Endure Violet Shampoo:

                For after bleaching

                • Hair Type:
                • Straight Hair
                 
                5.0

                Worth it

                By Ponita

                from Grovetown, GA

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                  • Thinner Hair

                  Comments about Joico Color Endure Violet Shampoo:

                  No brassy look now.

                  • Hair Type:
                  • Straight Hair

                  (1 of 2 customers found this review helpful)

                   
                  5.0

                  Best purple shampoo I have tried

                  By Alex

                  from Fort Worth TX

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Lathers Well
                  • Tones hair

                  Cons

                    Best Uses

                      Comments about Joico Color Endure Violet Shampoo:

                      Gets rid of all the yellow and brassy tones but does not turn your hair purple and does not dry your hair out. Most purple shampoos I have tried are very drying or don't work and this is the best.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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