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Joico Color Endure Violet Shampoo

Joico

Color Endure Violet Shampoo

Item 2215980

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Size:33.8 oz

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Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Violet Shampoo
 
4.4

(based on 210 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Great smell (81)
  • Cleans thoroughly (79)
  • Gentle (56)
  • Adds shine (54)
  • Lathers well (51)

Cons

  • Doesn't lather well (26)
  • Dries hair out (14)
  • Doesn't work (9)
  • Greasy (5)
  • Harsh (4)

Best Uses

  • Daily use (32)
  • Weekly use (24)
  • Fine hair (12)
  • Women (12)
  • Thick hair (9)
    • Hair Type:
    • Straight hair (69), Wavy hair (61), Very curly hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (22), 1+ hour (7), 10 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (70), Product junkie (35), Survivalist / minimalist (21), Budget shopper (19), Brand buyer (11)
    • Was this a gift?:
    • No (10)

Reviewed by 210 customers

Displaying reviews 1-10

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5.0

Yes

By Ram tam

from Jerome

About Me Product Junkie

Verified Buyer

Pros

  • Improves Hair Health

Cons

  • Dries Hair Out

Best Uses

  • Thicker Hair

Comments about Joico Color Endure Violet Shampoo:

Yes

  • Hair Type:
  • Straight Hair
 
5.0

Tes

By Ace

from Springfield, MO

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health

Cons

  • Doesn't Lather Well

Best Uses

  • Daily Use
  • Oily Hair
  • Thinner Hair

Comments about Joico Color Endure Violet Shampoo:

Joico hair products are one of best for fine, thin, or medium textured hair.

  • Hair Type:
  • Straight Hair

(0 of 1 customers found this review helpful)

 
1.0

Disappointed

By KA

from Flower Mound, TX

About Me Product Junkie

Pros

    Cons

    • Doesn't Lather Well
    • Dries Hair Out

    Best Uses

      Comments about Joico Color Endure Violet Shampoo:

      Eliminates brass but quickly turns hair purple if left on longer than one minute. Purple goes away after a couple of washes so it's not the end of the world. I quit using it bc of how my hair felt afterward. It really made my hair feel dry and tangled. Not a fan and would not recommend to my friends.

      • Hair Type:
      • Wavy Hair

      (1 of 1 customers found this review helpful)

       
      2.0

      My hair turned purple from this product. I'm so bummed

      By Mom

      from Huntington Beach

      About Me Beauty Conscious

      Pros

        Cons

          Best Uses

          • Supposedly for color hair to keep bright

          Comments about Joico Color Endure Violet Shampoo:

          Hair Stylist friend gave me as a bday gift. I thought I noticed my lighter highlights turning purple. Confirmed by several friends today that yes stop using it!

          • Hair Type:
          • Very Curly Hair
           
          2.0

          Purple hair was not the plan

          By Pinkfender04

          from TN

          About Me Product Junkie

          Pros

            Cons

            • Ineffective

            Best Uses

            • Gray hair

            Comments about Joico Color Endure Violet Shampoo:

            This product turned my hair purple. I have heavy platinum blonde highlights and fine thin hair. The product does get rid of golden and brassy tones, but my hair actually looked purple. I tried it twice and only left it in for 1 minute the second time instead of the full recommended time and it still turned my hair purple. It might work well for gray, but not for blonde.

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            2.0

            Not a fan

            By Angela

            from Denver, CO

            About Me Beauty Conscious

            Verified Buyer

            Pros

              Cons

              • Greasy

              Best Uses

              • Daily Use

              Comments about Joico Color Endure Violet Shampoo:

              Greasy hair once hair dries

              • Hair Type:
              • Straight Hair
               
              5.0

              Love it

              By Steff

              from Texas

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                  Comments about Joico Color Endure Violet Shampoo:

                  This is the only purple shampoo my sister and I run back to. Love it

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  i will buy this over and over

                  By Neen

                  from Wichita ks

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • color never fades
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                    • Thinner Hair

                    Comments about Joico Color Endure Violet Shampoo:

                    love it !

                    • Hair Type:
                    • Wavy Hair
                     
                    1.0

                    No.

                    By c

                    from fl

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                      Cons

                      • Dries Hair Out
                      • Harsh

                      Best Uses

                        Comments about Joico Color Endure Violet Shampoo:

                        dry.

                        • Hair Type:
                        • Wavy Hair
                         
                        2.0

                        Not for me.

                        By Denise

                        from Wadsworth, Ohio

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Adds Volume
                        • Cleans Thoroughly
                        • Great Smell

                        Cons

                        • Changed my color way too much

                        Best Uses

                          Comments about Joico Color Endure Violet Shampoo:

                          I wanted to love this product but it just wasn't for me. I did not like the way it changed the color of my hair. Thank goodness it wasn't permanent.

                          • Hair Type:
                          • Straight Hair

                          Displaying reviews 1-10

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