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Joico Color Endure Shampoo

Joico

Color Endure Shampoo

Item 2124385

2 for $20! Special Free Gift with Purchase! Click for Offer Details

Size:10.1 oz

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GIFT WITH PURCHASE

FREE K-Pak Reconstructor with any $20 Joico purchase (offer valid 10/1/17-10/21/17 or while supplies last)

Travel Size K-PAK Deep-Penetrating Reconstructor

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.9

(based on 146 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Great smell (67)
  • Cleans thoroughly (58)
  • Gentle (51)
  • Lathers well (39)
  • Improves hair health (38)

Cons

  • Doesn't lather well (25)
  • Doesn't work (20)
  • Greasy (18)
  • Poor texture (7)
  • Dries hair out (6)

Best Uses

  • Daily use (53)
  • Curly hair (15)
  • Thick hair (15)
  • Fine hair (13)
  • Women (13)
    • Hair Type:
    • Wavy hair (51), Straight hair (36), Very curly hair (6)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)
    • Reviewer Profile:
    • Beauty conscious (40), Survivalist / minimalist (25), Budget shopper (18), Product junkie (16), Brand buyer (14)
    • Was this a gift?:
    • No (7)

Reviewed by 146 customers

Displaying reviews 1-10

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5.0

Love this shampoo

By BbirdA

from San Bernardino

About Me Beauty Conscious

Verified Reviewer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well
  • Thick rich velvety feel

Cons

    Best Uses

    • Blonde and grey

    Comments about Joico Color Endure Shampoo:

    First of all the smell is nice. The color is a dark bright purple and feels rich thick and velvety. I noticed it when I first shampood , the thickness of the foam.

    • Hair Type:
    • Straight Hair
     
    5.0

    Love this!

    By skdizzle

    from Sacramento, CA

    Comments about Joico Color Endure Shampoo:

    I've been using this shampoo and conditioner for a couple of years now. I have a purple/magenta ombre and this is the only shampoo I've tried that doesnt strip the color out of my hair. I flip my head upside down and wash with cold water, using the shampoo only on the roots and it works perfectly! I haven't dyed my hair since July and my color still looks new!

     
    5.0

    Love this!

    By skdizzle

    from Sacramento, CA

    Comments about Joico Color Endure Shampoo:

    I've been using this shampoo and conditioner for a couple of years now. I have a purple/magenta ombre and this is the only shampoo I've tried that doesnt strip the color out of my hair. I flip my head upside down and wash with cold water, using the shampoo only on the roots and it works perfectly! I haven't dyed my hair since July and my cokor still looks new!

     
    2.0

    A hard pass

    By Caseye

    from Granite City

    About Me Product Junkie

    Verified Reviewer

    Pros

      Cons

      • Doesn't Lather Well
      • Greasy
      • Ineffective

      Best Uses

        Comments about Joico Color Endure Shampoo:

        I waited a month before writing this to get the real idea of what I thought...
        The first time or two using this product I thought it was great— made my hair softer, easier to comb, and shiny. Then something weird happened. On my roots at the back of my head formed this weird greasy/gummy build up. I thought it was because I used too much product so I cut back on the amount of conditioner. Same thing— at this point I'm trying everything to get this shampoo/conditioner to work because it isn't cheap (hot water, cold water, luke warm water, more product, less product, scrubbing harder when rinsing). Last night was the final straw— I washed my hair, let it dry while watching tv, felt the back of my head and it was gross. So unbelievably frustrated. I'm returning the unopened ones I have and wish I had the caps to return the ones in my shower.

        • Hair Type:
        • Wavy Hair
         
        5.0

        I would buy this product again

        By No nickname

        from New Baltimore, MI

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about Joico Color Endure Shampoo:

          This shampoo protects your color and has a great scent.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Love it!

          By foxyred10

          from Houston Texas

          About Me Beauty Conscious

          Verified Reviewer

          Pros

          • Cleans Thoroughly
          • Great for color treated hair
          • Great for thick, naturally curly or wavy hair
          • Great Smell

          Cons

            Best Uses

            • Curly Hair
            • Thicker Hair

            Comments about Joico Color Endure Shampoo:

            Smells great, kept my red hair color very well

            • Hair Type:
            • Wavy Hair
             
            5.0

            Would definitely buy again.

            By Whitney

            from Flatwoods, Ky

            About Me Product Junkie

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Thicker Hair

              Comments about Joico Color Endure Shampoo:

              Love it!

              • Hair Type:
              • Wavy Hair
               
              5.0

              Great buy

              By Gabby

              from Rockford, Il

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Volume
              • Gentle
              • Great Smell
              • Improves Hair Health

              Cons

                Best Uses

                • Curly Hair
                • Daily Use
                • Thinner Hair

                Comments about Joico Color Endure Shampoo:

                This product works great with its conditioner to keep my hair looking and feeling great! I use it in rotation with the violet color endure to maintain my ash blonde highlights

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Love this shampoo

                By tkd

                from Michigan

                About Me Minimalist

                Verified Buyer

                Comments about Joico Color Endure Shampoo:

                Great shampoo for color-treated hair. Does not dry hair out, simply cleans it and helps to extend color.

                • Hair Type:
                • Wavy Hair
                 
                4.0

                Works great

                By Lisa Y

                from Jefferson City

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Great Smell

                Cons

                • Doesn't Lather Well

                Best Uses

                • Daily Use

                Comments about Joico Color Endure Shampoo:

                I love the way this shampoo cleans my hair and it smells soooooo good!

                • Hair Type:
                • Wavy Hair

                Displaying reviews 1-10

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