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Joico Color Endure Shampoo

Joico

Color Endure Shampoo

33.8 oz

Item #: 2215973

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.9

(based on 109 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (40)
  • Great smell (40)
  • Gentle (35)
  • Improves hair health (26)
  • Lathers well (26)

Cons

  • Doesn't lather well (14)
  • Doesn't work (10)
  • Greasy (8)
  • Poor texture (7)
  • Not effective (6)

Best Uses

  • Daily use (41)
  • Women (13)
  • Thick hair (8)
  • Curly hair (7)
  • Fine hair (7)
    • Was this a gift?:
    • No (7)
    • Hair Type:
    • Wavy hair (30), Straight hair (25), Very curly hair (4)
    • Reviewer Profile:
    • Beauty conscious (22), Budget shopper (18), Survivalist / minimalist (16), Brand buyer (14), Product junkie (11)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)

Reviewed by 109 customers

Displaying reviews 1-10

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1.0

Hair feels so unclean :(

By SassySteph

from PA

About Me Product Junkie

Verified Reviewer

Pros

  • Gentle

Cons

  • Doesn't Lather Well
  • Greasy
  • Ineffective

Best Uses

    Comments about Joico Color Endure Shampoo:

    I went with the Joico Color Endure because it is sulfate free, and my stylist uses a Joico formula at her salon (not color endure). I've used sulfate free shampoos before, so although I prefer suds when I wash, I'm also okay with a lack of lather. I've been using this for two months, and I hate it! My hair feels greasy even right after I dry it. I struggle to even get two days out of my wash, and with this I probably should be washing my hair everyday.

    • Hair Type:
    • Straight Hair
     
    1.0

    NEVER BUYING AGAIN

    By Emilythestylist

    from Phoenix, AZ

    About Me Professional Stylist

    Pros

      Cons

      • Doesn't Lather Well
      • Greasy
      • Ineffective

      Best Uses

        Comments about Joico Color Endure Shampoo:

        I am a professional hairstylist and I can understand the non lather because it's sulfate free but there is NO excuse why a shampoo should make my hair feel and look greasy!! I've had to wash it twice in one day multiple days and I thought it might have been other products until one day I only used the shampoo and NO conditioner, no products. AWFUL. Change back to the old formula joico because it was MUCH better.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Best shampoo ever

        By Mrs. G

        from San Marcos Ca

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about Joico Color Endure Shampoo:

          Great shampoo

           
          5.0

          Awesome

          By Kat

          from Arizona

          About Me Minimalist

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use

            Comments about Joico Color Endure Shampoo:

            Love the way it leaves my hair soft.

            • Hair Type:
            • Wavy Hair
             
            4.0

            will buy again

            By chattagirl

            from Chattanooga, TN

            Comments about Joico Color Endure Shampoo:

            After reading the comments from others
            about no lather and greasy hair I really didn't know what to expect. I was pleasantly surprised. The smell was great, it lathered well, and my hair felt clean. I will definitely buy this again.

             
            4.0

            Yes I really like this shampoo!

            By Dee

            from Tn

            Verified Buyer

            Pros

            • Adds Volume

            Cons

              Best Uses

                Comments about Joico Color Endure Shampoo:

                Love the smell and cleans my hair great

                • Hair Type:
                • Straight Hair
                 
                4.0

                Love love love

                By Goodkgo

                from North Carolina

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health

                Cons

                • Doesn't Lather Well

                Best Uses

                • Daily Use
                • Oily Hair
                • Thicker Hair

                Comments about Joico Color Endure Shampoo:

                A wonderful product. It can be tricky because there isn't much lather to it so you feel like it's not working. Just rinse and see what a difference it makes.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Must buy

                By Sam

                from Chattanooga,tn

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Joico Color Endure Shampoo:

                  I love this

                   
                  5.0

                  Would buy again

                  By Shelly

                  from Greenville, sc

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Great Smell

                  Cons

                    Best Uses

                    • Daily Use
                    • Thinner Hair

                    Comments about Joico Color Endure Shampoo:

                    I love this product and the price was a plus

                    • Hair Type:
                    • Straight Hair

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Glad I took a chance on it

                    By Nee

                    from Vernon AL

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                    • Price when not on sale

                    Best Uses

                      Comments about Joico Color Endure Shampoo:

                      What I was looking for was not included in the half price sale so I tried this one. It leaves my hair soft and shiny. Helps reduce tangles. Very pleased.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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