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Joico Color Endure Shampoo

Joico

Color Endure Shampoo

33.8 oz

Item #: 2215973

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.8

(based on 139 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Great smell (63)
  • Cleans thoroughly (54)
  • Gentle (49)
  • Improves hair health (37)
  • Lathers well (36)

Cons

  • Doesn't lather well (24)
  • Doesn't work (19)
  • Greasy (17)
  • Poor texture (7)
  • Dries hair out (6)

Best Uses

  • Daily use (52)
  • Curly hair (14)
  • Fine hair (13)
  • Thick hair (13)
  • Women (13)
    • Hair Type:
    • Wavy hair (47), Straight hair (35), Very curly hair (6)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)
    • Reviewer Profile:
    • Beauty conscious (38), Survivalist / minimalist (24), Budget shopper (18), Brand buyer (14), Product junkie (14)
    • Was this a gift?:
    • No (7)

Reviewed by 139 customers

Displaying reviews 1-10

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5.0

Great buy

By Gabby

from Rockford, Il

About Me Product Junkie

Verified Buyer

Pros

  • Adds Volume
  • Gentle
  • Great Smell
  • Improves Hair Health

Cons

    Best Uses

    • Curly Hair
    • Daily Use
    • Thinner Hair

    Comments about Joico Color Endure Shampoo:

    This product works great with its conditioner to keep my hair looking and feeling great! I use it in rotation with the violet color endure to maintain my ash blonde highlights

    • Hair Type:
    • Wavy Hair
     
    5.0

    Love this shampoo

    By tkd

    from Michigan

    About Me Minimalist

    Verified Buyer

    Comments about Joico Color Endure Shampoo:

    Great shampoo for color-treated hair. Does not dry hair out, simply cleans it and helps to extend color.

    • Hair Type:
    • Wavy Hair
     
    4.0

    Works great

    By Lisa Y

    from Jefferson City

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell

    Cons

    • Doesn't Lather Well

    Best Uses

    • Daily Use

    Comments about Joico Color Endure Shampoo:

    I love the way this shampoo cleans my hair and it smells soooooo good!

    • Hair Type:
    • Wavy Hair
     
    1.0

    Awful

    By Lauren

    from Indiana

    Verified Buyer

    Pros

      Cons

      • Doesn't Lather Well
      • Greasy
      • Ineffective

      Best Uses

        Comments about Joico Color Endure Shampoo:

        Left my hair greasy

        • Hair Type:
        • Straight Hair
         
        5.0

        Very nice

        By Candy

        from MI

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell

        Cons

          Best Uses

            Comments about Joico Color Endure Shampoo:

            Smells great. Cleans well. Keeps color longer.

            • Hair Type:
            • Wavy Hair
             
            3.0

            It's ok. Not great

            By M

            from Hesperia, ca

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Gentle
            • Great Smell

            Cons

            • Doesn't Lather Well
            • Ineffective

            Best Uses

              Comments about Joico Color Endure Shampoo:

              My hair is pretty lifeless with this ... it's ok... Not great

               
              1.0

              Will not buy this product again. Shampoo leaves oily residue

              By Marcela_Nash

              from Los Alamitos, CA

              About Me Product Junkie

              Verified Buyer

              Pros

              • Great Smell

              Cons

              • Greasy
              • Ineffective

              Best Uses

              • Dont know. Doesnt work for me

              Comments about Joico Color Endure Shampoo:

              Im disappointed in this product. I really wanted to like it.

              • Hair Type:
              • Wavy Hair
               
              3.0

              Drying

              By Sam

              from MA

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Great Smell

              Cons

              • Doesn't Lather Well
              • Dries Hair Out

              Best Uses

                Comments about Joico Color Endure Shampoo:

                Dries out my hair

                • Hair Type:
                • Wavy Hair

                (1 of 1 customers found this review helpful)

                 
                4.0

                Great product and price

                By adri

                from p.pines

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health

                Cons

                  Best Uses

                  • Curly Hair

                  Comments about Joico Color Endure Shampoo:

                  Big bottle for the price. Great value from Ulta

                  • Hair Type:
                  • Very Curly Hair
                   
                  5.0

                  This shampoo and it's conditionerror this excellent.

                  By None given

                  from Springfield, MO

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Daily Use
                    • Oily Hair
                    • Thicker Hair
                    • Thinner Hair

                    Comments about Joico Color Endure Shampoo:

                    I've loved Joico products for years. If you have dried, damaged hair from coloring, blowing it dry, and heat styling, you will lovery Joico'so products, especially their Reconstructor.

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

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