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Joico Color Endure Shampoo

Joico

Color Endure Shampoo

33.8 oz

Item #: 2215973

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.9

(based on 118 reviews)

73%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (45)
  • Great smell (45)
  • Gentle (38)
  • Improves hair health (30)
  • Lathers well (29)

Cons

  • Doesn't lather well (18)
  • Doesn't work (12)
  • Greasy (10)
  • Poor texture (7)
  • Not effective (6)

Best Uses

  • Daily use (45)
  • Women (13)
  • Thick hair (11)
  • Curly hair (10)
  • Fine hair (9)
    • Was this a gift?:
    • No (7)
    • Hair Type:
    • Wavy hair (33), Straight hair (30), Very curly hair (5)
    • Reviewer Profile:
    • Beauty conscious (28), Budget shopper (18), Survivalist / minimalist (18), Brand buyer (14), Product junkie (11)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)

Reviewed by 118 customers

Displaying reviews 1-10

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3.0

For red hair?

By Al

from Madison,wi

About Me Beauty Conscious

Pros

  • Great Smell

Cons

  • Doesn't Lather Well
  • Dries Hair Out
  • Ineffective

Best Uses

    Comments about Joico Color Endure Shampoo:

    I have light brown hair, blonde bayage. I bought this as an every day color shampoo. I used it once and felt it was sticky in my hair. The next day I noticed my hair looked a bit red-something I try to stay away from (I have toning shampoo to use once a week) and I see on here it says this shampoo is for reds, but I don't see that on the bottle?!

    • Hair Type:
    • Wavy Hair
     
    5.0

    I love this product and will continue to purchase.

    By Carol

    from Niles, illinois

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Thicker Hair

      Comments about Joico Color Endure Shampoo:

      Use this product approximately every 3 days.

      • Hair Type:
      • Wavy Hair

      (0 of 1 customers found this review helpful)

       
      3.0

      Just okay

      By Cathy

      from Fort Jennings, OH

      About Me Minimalist

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

          Comments about Joico Color Endure Shampoo:

          The product smells good and lathers well but if I use it more than twice a week, it weighs my hair down.

          • Hair Type:
          • Straight Hair
           
          5.0

          Love it

          By Debra

          from Missouri

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Specifically for Colored Hair

          Cons

            Best Uses

            • Colored Hair
            • Curly Hair
            • Daily Use
            • Thicker Hair

            Comments about Joico Color Endure Shampoo:

            Have used this for a while and love that it keeps my color and protects.

            • Hair Type:
            • Wavy Hair
             
            1.0

            Greasy, Greasy, Greasy

            By Disappointed

            from Waukesha, Wi

            About Me Beauty Conscious

            Pros

              Cons

              • Doesn't Lather Well
              • Greasy
              • Ineffective

              Best Uses

              • Daily Use

              Comments about Joico Color Endure Shampoo:

              As someone who gets their hair colored about 3 times a year, I try to extend the life of my color as best I can. While I think the shampoo has helped the color stay and not run like other shampoos(I go auburn so the red is hard to hold), my hair always feels weighted down by the product. No matter if I let my hair air dry or if I blow dry it, I always feel like there is still product stuck in it after extra time spent rinsing out my hair. My scalp used to be able to go two days without needing dry shampoo and now I can hardly go 24 hours. While this may work well for others, my lowish maintenance, stick straight hair does not agree.

              • Hair Type:
              • Straight Hair
               
              4.0

              Yes I guess I would buy it again

              By Donna

              from Lexington Kentucky

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell

              Cons

              • Doesn't Lather Well
              • Dries Hair Out

              Best Uses

              • Curly Hair
              • Daily Use
              • Thicker Hair

              Comments about Joico Color Endure Shampoo:

              Good product just don't lather very well

              • Hair Type:
              • Very Curly Hair
               
              1.0

              This product isn't for me...

              By Ashley

              from Kansas

              About Me Beauty Conscious

              Verified Buyer

              Pros

                Cons

                • Doesn't Lather Well
                • Greasy

                Best Uses

                  Comments about Joico Color Endure Shampoo:

                  This product was recommended to me by my hair stylist after I had color put into it. I purchased it from Ulta spending over $60 for the shampoo and conditioner. I have tried to for a couple of washes and it leaves my hair grease than before I washed it.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Always buy this

                  By Deedee

                  from Milwaukee Wisconsin

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Improves Hair Health

                  Cons

                    Best Uses

                    • Daily Use
                    • Thinner Hair

                    Comments about Joico Color Endure Shampoo:

                    Love it , use it everyday

                    • Hair Type:
                    • Straight Hair
                     
                    4.0

                    Joico color endure shampoo is wonderful

                    By Janeen

                    from Las Vegas, NV

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Cleans Thoroughly
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Thinner Hair

                      Comments about Joico Color Endure Shampoo:

                      I had been searching for a shampoo to replace the one I was using that got discontinued (age beautiful by Zotos) I loved this shampoo and used it for many years. I finally found one that worked. Joico color endure shampoo is wonderful! It is very close to the age beautiful. In fact, I think I like it better...except for the price. It is double what I was paying before. However, it cleans well and has great lather without making my hair feel dry. It leaves my hair soft and fuller looking. I am very pleased and will continue using it. I will just have to watch for sales.

                      • Hair Type:
                      • Straight Hair
                       
                      1.0

                      Hair feels so unclean :(

                      By SassySteph

                      from PA

                      About Me Product Junkie

                      Verified Reviewer

                      Pros

                      • Gentle

                      Cons

                      • Doesn't Lather Well
                      • Greasy
                      • Ineffective

                      Best Uses

                        Comments about Joico Color Endure Shampoo:

                        I went with the Joico Color Endure because it is sulfate free, and my stylist uses a Joico formula at her salon (not color endure). I've used sulfate free shampoos before, so although I prefer suds when I wash, I'm also okay with a lack of lather. I've been using this for two months, and I hate it! My hair feels greasy even right after I dry it. I struggle to even get two days out of my wash, and with this I probably should be washing my hair everyday.

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

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