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Joico Color Endure Shampoo

Joico

Color Endure Shampoo

10.1 oz

Item #: 2124385

On sale 2 for $20. Discount applied in cart!

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.8

(based on 121 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Great smell (47)
  • Cleans thoroughly (45)
  • Gentle (38)
  • Improves hair health (30)
  • Lathers well (29)

Cons

  • Doesn't lather well (20)
  • Doesn't work (15)
  • Greasy (13)
  • Poor texture (7)
  • Not effective (6)

Best Uses

  • Daily use (45)
  • Women (13)
  • Thick hair (11)
  • Curly hair (10)
  • Fine hair (9)
    • Was this a gift?:
    • No (7)
    • Hair Type:
    • Wavy hair (35), Straight hair (31), Very curly hair (5)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)
    • Reviewer Profile:
    • Beauty conscious (28), Survivalist / minimalist (20), Budget shopper (18), Brand buyer (14), Product junkie (11)

Reviewed by 121 customers

Displaying reviews 1-10

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1.0

Leaves roots still greasy after using half the trial bottle

By Brittany

from Cleveland, OH

About Me Minimalist

Pros

  • Great Smell

Cons

  • Doesn't Lather Well
  • Greasy
  • Ineffective

Best Uses

    Comments about Joico Color Endure Shampoo:

    I dye my hair red and tend to wash it every 4-5 days. I had used this product years ago and remember not being impressed, but I decided to buy a trial size bottle of the shampoo. I had to wash my hair twice for it to feel cleanish. I ended up using about half the trial size in one shower. Hair felt semi cleaned. Loved the scent, but other than that I felt like I had to use way to much to feel like my roots had been well cleaned. Used again this morning after not washing hair for about 4-5 days. I used a lot but only washed once. Roots are still greasy and heavy after drying. Will never buy again. Thank goodness I only got the trial size cause its not worth the month whatsoever.

    • Hair Type:
    • Straight Hair
     
    1.0

    I would not buy this again!

    By Manda

    from Lansing MI

    Verified Reviewer

    Pros

      Cons

      • Doesn't Lather Well
      • Greasy
      • Ineffective

      Best Uses

        Comments about Joico Color Endure Shampoo:

        I just returned this shampoo. It was leaving my hair so greasy immediately after I came out of the shower! I literally thought something was wrong and then realized it was this shampoo.

        • Hair Type:
        • Wavy Hair
         
        1.0

        Unfortunately Not For My Hair

        By Lisa

        from Scottsdale, AZ

        About Me Minimalist

        Pros

        • Great Smell

        Cons

        • Dull
        • Greasy
        • Heavy
        • Ineffective

        Best Uses

          Comments about Joico Color Endure Shampoo:

          I have fine hair that holds onto product, so it can tend to get a little greasy at times. I was looking for a shampoo/conditioner set that would protect my current style (I have naturally brown hair with some blonde highlights) and keep the hair looking and feeling healthy. I've used this twice now over the last 4 days and both times my hair has felt very heavy, greasy, and it looks dull once I've finished styling. I should add the only thing I use on my hair during styling is heat protectant spray. This is the second Joico shampoo/conditioner set I've tried and both times my hair has turned out this way. I am sure it's a great product; probably just not for my hair type. Will definitely be returning :(

          • Hair Type:
          • Wavy Hair
           
          3.0

          For red hair?

          By Al

          from Madison,wi

          About Me Beauty Conscious

          Pros

          • Great Smell

          Cons

          • Doesn't Lather Well
          • Dries Hair Out
          • Ineffective

          Best Uses

            Comments about Joico Color Endure Shampoo:

            I have light brown hair, blonde bayage. I bought this as an every day color shampoo. I used it once and felt it was sticky in my hair. The next day I noticed my hair looked a bit red-something I try to stay away from (I have toning shampoo to use once a week) and I see on here it says this shampoo is for reds, but I don't see that on the bottle?!

            • Hair Type:
            • Wavy Hair
             
            5.0

            I love this product and will continue to purchase.

            By Carol

            from Niles, illinois

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Thicker Hair

              Comments about Joico Color Endure Shampoo:

              Use this product approximately every 3 days.

              • Hair Type:
              • Wavy Hair

              (0 of 1 customers found this review helpful)

               
              3.0

              Just okay

              By Cathy

              from Fort Jennings, OH

              About Me Minimalist

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                  Comments about Joico Color Endure Shampoo:

                  The product smells good and lathers well but if I use it more than twice a week, it weighs my hair down.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Love it

                  By Debra

                  from Missouri

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Specifically for Colored Hair

                  Cons

                    Best Uses

                    • Colored Hair
                    • Curly Hair
                    • Daily Use
                    • Thicker Hair

                    Comments about Joico Color Endure Shampoo:

                    Have used this for a while and love that it keeps my color and protects.

                    • Hair Type:
                    • Wavy Hair
                     
                    1.0

                    Greasy, Greasy, Greasy

                    By Disappointed

                    from Waukesha, Wi

                    About Me Beauty Conscious

                    Pros

                      Cons

                      • Doesn't Lather Well
                      • Greasy
                      • Ineffective

                      Best Uses

                      • Daily Use

                      Comments about Joico Color Endure Shampoo:

                      As someone who gets their hair colored about 3 times a year, I try to extend the life of my color as best I can. While I think the shampoo has helped the color stay and not run like other shampoos(I go auburn so the red is hard to hold), my hair always feels weighted down by the product. No matter if I let my hair air dry or if I blow dry it, I always feel like there is still product stuck in it after extra time spent rinsing out my hair. My scalp used to be able to go two days without needing dry shampoo and now I can hardly go 24 hours. While this may work well for others, my lowish maintenance, stick straight hair does not agree.

                      • Hair Type:
                      • Straight Hair
                       
                      4.0

                      Yes I guess I would buy it again

                      By Donna

                      from Lexington Kentucky

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell

                      Cons

                      • Doesn't Lather Well
                      • Dries Hair Out

                      Best Uses

                      • Curly Hair
                      • Daily Use
                      • Thicker Hair

                      Comments about Joico Color Endure Shampoo:

                      Good product just don't lather very well

                      • Hair Type:
                      • Very Curly Hair
                       
                      1.0

                      This product isn't for me...

                      By Ashley

                      from Kansas

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                        Cons

                        • Doesn't Lather Well
                        • Greasy

                        Best Uses

                          Comments about Joico Color Endure Shampoo:

                          This product was recommended to me by my hair stylist after I had color put into it. I purchased it from Ulta spending over $60 for the shampoo and conditioner. I have tried to for a couple of washes and it leaves my hair grease than before I washed it.

                          • Hair Type:
                          • Straight Hair

                          Displaying reviews 1-10

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