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Joico Color Endure Shampoo

Joico

Color Endure Shampoo

33.8 oz

Item #: 2215973

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.9

(based on 80 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Easy to use (23)
  • Effective (23)
  • Great smell (23)
  • Smells great (23)
  • Cleans thoroughly (22)

Cons

  • Doesn't lather well (8)
  • Poor texture (7)
  • Not effective (6)
  • Doesn't work (4)

Best Uses

  • Daily use (30)
  • Women (13)
  • Curly hair (6)
  • Fine hair (5)
  • Oily hair (4)
    • Was this a gift?:
    • No (7)
    • Hair Type:
    • Wavy hair (19), Straight hair (12)
    • Reviewer Profile:
    • Budget shopper (18), Brand buyer (14), Beauty conscious (11), Survivalist / minimalist (9), Product junkie (6)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)

Reviewed by 80 customers

Displaying reviews 1-10

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5.0

Perfect for my hair!

By Julie

from Airdrie, AB

About Me Product Junkie

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell

Cons

    Best Uses

      Comments about Joico Color Endure Shampoo:

      This stuff is perfect for my hair! It has never made my hair oily at all?! I have fine bleached hair but a ton of it! I initially tried the KPak line but those shampoos were WAY to harsh for me! ( which is funny cause many ppl love that one...depends on hair I suppose) When I used KPak my hair was super puffy and felt dried out, even my hands were dry :o( As soon as I switched to Color Endure, whola! Much more mild and yet very cleansing. It is sulfate free so it won't later very much but unlike lots of sulfates free shampoos I've tried, it actually leaves your hair feeling clean with some volume! If you found that the Color Endure was too "greasy" for your hair, I would suggest the KPak. I will stick with this one though :o) Great quality! doesn't require much product. My natural waves ( which are easily weighed down) seem to be more prominent as well.

      • Hair Type:
      • Wavy Hair
       
      5.0

      I do buy again & again $ again

      By Ruthe

      from Magnolia, TX

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Colored Hair

        Comments about Joico Color Endure Shampoo:

        I love this non sulfate product, better for colored hair

        • Hair Type:
        • Straight Hair
         
        5.0

        Yes!

        By Emily

        from NJ

        About Me Product Junkie

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Oily Hair
          • Thicker Hair
          • Thinner Hair

          Comments about Joico Color Endure Shampoo:

          This is a fantastic product and is extremely well priced. If you get the liter, it will last you forever, so it's completely worth it. I like it better than the violet version, so I recommend using a violet conditioner with this shampoo if you need to tone out brassy shades. This shampoo DOES lather extremely well... use warm or hot water, and create friction with your hands. It also rinses completely clean and leaves hair with that nice smooth, silky feel, great for people who like to skip conditioner, or who want some priming before conditioning. The smell is very pleasant and clean, but nice and mild, this is especially great if you frequently mix and match product lines!

          • Hair Type:
          • Straight Hair
           
          4.0

          GREAT PRODUCT

          By TP

          from OHIO

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

              Comments about Joico Color Endure Shampoo:

              SMELLS GREAT. HELPS COLOR LAST LONGER

              • Hair Type:
              • Wavy Hair
               
              5.0

              Always buy this product

              By Tammy

              from Green Bay, WI

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Joico Color Endure Shampoo:

                I've used this shampoo for years. I love it and my color lasts and doesn't fade. I have a purple streak in my hair and with this the color stays bright and lasts.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Great Shampoo

                By Big B

                from California

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use
                  • Oily Hair
                  • Thinner Hair

                  Comments about Joico Color Endure Shampoo:

                  Highly Recommend!

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Love!!!

                  By Courtnie13

                  from White House, TN

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about Joico Color Endure Shampoo:

                      Love this product! My hair was so much healthier from the first use! Much silkier and it smells wonderful! I've found my new shampoo and conditioner!

                      • Hair Type:
                      • Wavy Hair
                       
                      4.0

                      Would buy again

                      By Shari

                      from Lexington KY

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Great Smell

                      Cons

                        Best Uses

                        • Colored hair

                        Comments about Joico Color Endure Shampoo:

                        Tried because of no sulfates. Like the results

                        • Hair Type:
                        • Straight Hair
                         
                        1.0

                        Leaves my hair gresasy

                        By Ash

                        from Baltimore, MD

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                          Cons

                          • Doesn't Lather Well
                          • Dries Hair Out
                          • Greasy

                          Best Uses

                            Comments about Joico Color Endure Shampoo:

                            The shampoo does not lather well and after I dry my hair my roots are left very greasy feeling and my hair looks dried out.

                            • Hair Type:
                            • Wavy Hair
                             
                            5.0

                            never buy anything else

                            By lanie

                            from nb, pa

                            About Me Minimalist

                            Verified Buyer

                            Pros

                            • Adds Shine
                            • Cleans Thoroughly
                            • Gentle
                            • Great Smell
                            • Improves Hair Health

                            Cons

                              Best Uses

                              • Curly Hair
                              • Daily Use

                              Comments about Joico Color Endure Shampoo:

                              I use the shampoo and conditioner every other day on my curly highlighted locks. This is the best stuff I have ever used. My hair feels so clean and healthy. I am so pumped that my stylist had me try it. I never use salon products but this is well worth the money and I got it during the big bottle sale so even better. It doesn't lather as much but I think that is because it is sulfate free. It lasts forever so I don't mind spending a little more.

                              • Hair Type:
                              • Very Curly Hair

                              Displaying reviews 1-10

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