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Joico Color Endure Shampoo

Joico

Color Endure Shampoo

33.8 oz

Item #: 2215973

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.9

(based on 114 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (42)
  • Great smell (41)
  • Gentle (36)
  • Improves hair health (28)
  • Lathers well (27)

Cons

  • Doesn't lather well (17)
  • Doesn't work (11)
  • Greasy (10)
  • Poor texture (7)
  • Not effective (6)

Best Uses

  • Daily use (44)
  • Women (13)
  • Fine hair (9)
  • Thick hair (9)
  • Curly hair (8)
    • Was this a gift?:
    • No (7)
    • Hair Type:
    • Wavy hair (30), Straight hair (29), Very curly hair (5)
    • Reviewer Profile:
    • Beauty conscious (25), Budget shopper (18), Survivalist / minimalist (17), Brand buyer (14), Product junkie (11)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)

Reviewed by 114 customers

Displaying reviews 1-10

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1.0

Greasy, Greasy, Greasy

By Disappointed

from Waukesha, Wi

About Me Beauty Conscious

Pros

    Cons

    • Doesn't Lather Well
    • Greasy
    • Ineffective

    Best Uses

    • Daily Use

    Comments about Joico Color Endure Shampoo:

    As someone who gets their hair colored about 3 times a year, I try to extend the life of my color as best I can. While I think the shampoo has helped the color stay and not run like other shampoos(I go auburn so the red is hard to hold), my hair always feels weighted down by the product. No matter if I let my hair air dry or if I blow dry it, I always feel like there is still product stuck in it after extra time spent rinsing out my hair. My scalp used to be able to go two days without needing dry shampoo and now I can hardly go 24 hours. While this may work well for others, my lowish maintenance, stick straight hair does not agree.

    • Hair Type:
    • Straight Hair
     
    4.0

    Yes I guess I would buy it again

    By Donna

    from Lexington Kentucky

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Great Smell

    Cons

    • Doesn't Lather Well
    • Dries Hair Out

    Best Uses

    • Curly Hair
    • Daily Use
    • Thicker Hair

    Comments about Joico Color Endure Shampoo:

    Good product just don't lather very well

    • Hair Type:
    • Very Curly Hair
     
    1.0

    This product isn't for me...

    By Ashley

    from Kansas

    About Me Beauty Conscious

    Verified Buyer

    Pros

      Cons

      • Doesn't Lather Well
      • Greasy

      Best Uses

        Comments about Joico Color Endure Shampoo:

        This product was recommended to me by my hair stylist after I had color put into it. I purchased it from Ulta spending over $60 for the shampoo and conditioner. I have tried to for a couple of washes and it leaves my hair grease than before I washed it.

        • Hair Type:
        • Straight Hair
         
        5.0

        Always buy this

        By Deedee

        from Milwaukee Wisconsin

        About Me Minimalist

        Verified Buyer

        Pros

        • Improves Hair Health

        Cons

          Best Uses

          • Daily Use
          • Thinner Hair

          Comments about Joico Color Endure Shampoo:

          Love it , use it everyday

          • Hair Type:
          • Straight Hair
           
          4.0

          Joico color endure shampoo is wonderful

          By Janeen

          from Las Vegas, NV

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Thinner Hair

            Comments about Joico Color Endure Shampoo:

            I had been searching for a shampoo to replace the one I was using that got discontinued (age beautiful by Zotos) I loved this shampoo and used it for many years. I finally found one that worked. Joico color endure shampoo is wonderful! It is very close to the age beautiful. In fact, I think I like it better...except for the price. It is double what I was paying before. However, it cleans well and has great lather without making my hair feel dry. It leaves my hair soft and fuller looking. I am very pleased and will continue using it. I will just have to watch for sales.

            • Hair Type:
            • Straight Hair
             
            1.0

            Hair feels so unclean :(

            By SassySteph

            from PA

            About Me Product Junkie

            Verified Reviewer

            Pros

            • Gentle

            Cons

            • Doesn't Lather Well
            • Greasy
            • Ineffective

            Best Uses

              Comments about Joico Color Endure Shampoo:

              I went with the Joico Color Endure because it is sulfate free, and my stylist uses a Joico formula at her salon (not color endure). I've used sulfate free shampoos before, so although I prefer suds when I wash, I'm also okay with a lack of lather. I've been using this for two months, and I hate it! My hair feels greasy even right after I dry it. I struggle to even get two days out of my wash, and with this I probably should be washing my hair everyday.

              • Hair Type:
              • Straight Hair

              (0 of 1 customers found this review helpful)

               
              1.0

              NEVER BUYING AGAIN

              By Emilythestylist

              from Phoenix, AZ

              About Me Professional Stylist

              Pros

                Cons

                • Doesn't Lather Well
                • Greasy
                • Ineffective

                Best Uses

                  Comments about Joico Color Endure Shampoo:

                  I am a professional hairstylist and I can understand the non lather because it's sulfate free but there is NO excuse why a shampoo should make my hair feel and look greasy!! I've had to wash it twice in one day multiple days and I thought it might have been other products until one day I only used the shampoo and NO conditioner, no products. AWFUL. Change back to the old formula joico because it was MUCH better.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Best shampoo ever

                  By Mrs. G

                  from San Marcos Ca

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Joico Color Endure Shampoo:

                    Great shampoo

                     
                    5.0

                    Awesome

                    By Kat

                    from Arizona

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about Joico Color Endure Shampoo:

                      Love the way it leaves my hair soft.

                      • Hair Type:
                      • Wavy Hair

                      (0 of 1 customers found this review helpful)

                       
                      4.0

                      will buy again

                      By chattagirl

                      from Chattanooga, TN

                      Comments about Joico Color Endure Shampoo:

                      After reading the comments from others
                      about no lather and greasy hair I really didn't know what to expect. I was pleasantly surprised. The smell was great, it lathered well, and my hair felt clean. I will definitely buy this again.

                      Displaying reviews 1-10

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