skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Color Endure Shampoo
Joico Color Endure Shampoo

Joico

Color Endure Shampoo

33.8 oz

Item #: 2215973

Buy 2, get 1 FREE! Add 3 items to qualify!

Options

Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.9

(based on 86 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Great smell (28)
  • Cleans thoroughly (27)
  • Gentle (26)
  • Easy to use (23)
  • Effective (23)

Cons

  • Doesn't lather well (10)
  • Poor texture (7)
  • Not effective (6)
  • Doesn't work (5)
  • Greasy (3)

Best Uses

  • Daily use (33)
  • Women (13)
  • Curly hair (6)
  • Fine hair (5)
  • Oily hair (4)
    • Was this a gift?:
    • No (7)
    • Hair Type:
    • Wavy hair (22), Straight hair (15)
    • Reviewer Profile:
    • Budget shopper (18), Beauty conscious (15), Brand buyer (14), Survivalist / minimalist (10), Product junkie (7)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)

Reviewed by 86 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Great on my hair

By Christy

from Bluffton SC

About Me Minimalist

Verified Buyer

Pros

  • Adds Volume
  • Cleans Thoroughly
  • Improves Hair Health

Cons

    Best Uses

    • Daily Use

    Comments about Joico Color Endure Shampoo:

    My hair hates the humidity and this product was amazing my hair is so cute now.

    • Hair Type:
    • Wavy Hair
     
    5.0

    I use this product on a daily basis, would like more coupons

    By Alize

    from Compton, Ca

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Joico Color Endure Shampoo:

      Use this on a daily basis, is really great and is about the best thats good for my hair after trying many other product. I recommend this product to family & friends. This product is very expensive for my daily use & wish that there are coupons for this product available along with in store sales or deals.

      • Hair Type:
      • Wavy Hair
       
      5.0

      LoveL

      By Shelley

      from Mansfield Ohio 44903

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health

      Cons

        Best Uses

        • Daily Use

        Comments about Joico Color Endure Shampoo:

        Love

        • Hair Type:
        • Straight Hair
         
        2.0

        Not a fan

        By Emily the Redhead

        from Tampa, FL

        About Me Beauty Conscious

        Pros

        • Great Smell

        Cons

        • Doesn't Lather Well
        • Greasy
        • Ineffective

        Best Uses

          Comments about Joico Color Endure Shampoo:

          I've been using color protective shampoo for awhile. I absolutely loved the smell and that stays in your hair for a long while.
          However, this shampoo does not lather well and my hair seemed to get oiler faster than with other shampoos I've used in the past. I even stopped using conditioner, which didn't help. When I do use conditioner, I only put it on the ends of my hair, never the scalp.

          • Hair Type:
          • Straight Hair
           
          5.0

          Love It. Will definitely buy again

          By Denise

          from Evansville, IN

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

              Comments about Joico Color Endure Shampoo:

              I have thick hair. Works great. My favorite

              • Hair Type:
              • Straight Hair
               
              5.0

              Great shampoo

              By Kim

              from Virginia

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Great Smell

              Cons

              • Doesn't Lather Well

              Best Uses

                Comments about Joico Color Endure Shampoo:

                Really works good at keeping my color lasting

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Perfect for my hair!

                By Julie

                from Airdrie, AB

                About Me Product Junkie

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell

                Cons

                  Best Uses

                    Comments about Joico Color Endure Shampoo:

                    This stuff is perfect for my hair! It has never made my hair oily at all?! I have fine bleached hair but a ton of it! I initially tried the KPak line but those shampoos were WAY to harsh for me! ( which is funny cause many ppl love that one...depends on hair I suppose) When I used KPak my hair was super puffy and felt dried out, even my hands were dry :o( As soon as I switched to Color Endure, whola! Much more mild and yet very cleansing. It is sulfate free so it won't later very much but unlike lots of sulfates free shampoos I've tried, it actually leaves your hair feeling clean with some volume! If you found that the Color Endure was too "greasy" for your hair, I would suggest the KPak. I will stick with this one though :o) Great quality! doesn't require much product. My natural waves ( which are easily weighed down) seem to be more prominent as well.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    I do buy again & again $ again

                    By Ruthe

                    from Magnolia, TX

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Colored Hair

                      Comments about Joico Color Endure Shampoo:

                      I love this non sulfate product, better for colored hair

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      Yes!

                      By Emily

                      from NJ

                      About Me Product Junkie

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Curly Hair
                        • Daily Use
                        • Oily Hair
                        • Thicker Hair
                        • Thinner Hair

                        Comments about Joico Color Endure Shampoo:

                        This is a fantastic product and is extremely well priced. If you get the liter, it will last you forever, so it's completely worth it. I like it better than the violet version, so I recommend using a violet conditioner with this shampoo if you need to tone out brassy shades. This shampoo DOES lather extremely well... use warm or hot water, and create friction with your hands. It also rinses completely clean and leaves hair with that nice smooth, silky feel, great for people who like to skip conditioner, or who want some priming before conditioning. The smell is very pleasant and clean, but nice and mild, this is especially great if you frequently mix and match product lines!

                        • Hair Type:
                        • Straight Hair
                         
                        4.0

                        GREAT PRODUCT

                        By TP

                        from OHIO

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Gentle
                        • Great Smell
                        • Improves Hair Health
                        • Lathers Well

                        Cons

                          Best Uses

                            Comments about Joico Color Endure Shampoo:

                            SMELLS GREAT. HELPS COLOR LAST LONGER

                            • Hair Type:
                            • Wavy Hair

                            Displaying reviews 1-10

                            Back to top

                            Previous | Next »