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Joico Color Endure Shampoo

Joico

Color Endure Shampoo

10.1 oz

Item #: 2124385

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.8

(based on 125 reviews)

70%

of respondents would recommend this to a friend.

Pros

  • Great smell (51)
  • Cleans thoroughly (46)
  • Gentle (41)
  • Improves hair health (32)
  • Lathers well (31)

Cons

  • Doesn't lather well (20)
  • Doesn't work (16)
  • Greasy (15)
  • Poor texture (7)
  • Not effective (6)

Best Uses

  • Daily use (46)
  • Women (13)
  • Thick hair (11)
  • Curly hair (10)
  • Fine hair (9)
    • Was this a gift?:
    • No (7)
    • Hair Type:
    • Wavy hair (38), Straight hair (32), Very curly hair (5)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)
    • Reviewer Profile:
    • Beauty conscious (31), Survivalist / minimalist (21), Budget shopper (18), Brand buyer (14), Product junkie (11)

Reviewed by 125 customers

Displaying reviews 1-10

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5.0

Leaves my hair looking like I just had it done weeks later

By Sandrajay

from Franklin, TN

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about Joico Color Endure Shampoo:

    I use this daily

    • Hair Type:
    • Straight Hair
     
    5.0

    Love it and sulfate free!!

    By Jamie

    from Slidell la

    About Me Minimalist

    Verified Buyer

    Pros

    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about Joico Color Endure Shampoo:

        I would buy again

        • Hair Type:
        • Wavy Hair
         
        1.0

        Terrible!

        By Mere

        from Biloxi

        About Me Beauty Conscious

        Pros

        • Great Smell

        Cons

        • Dries Hair Out
        • Greasy
        • Ineffective

        Best Uses

          Comments about Joico Color Endure Shampoo:

          I bought this product after a suggestion online. My hair feels absolutely gross. It left a very waxy feeling on my hair, and the ends feel super dry. Returning this asap!

          • Hair Type:
          • Wavy Hair
           
          2.0

          Not What Was Expected

          By Brooke

          from Idaho

          About Me Beauty Conscious

          Pros

          • Gentle
          • Great Smell

          Cons

          • Greasy

          Best Uses

            Comments about Joico Color Endure Shampoo:

            I have used Joico Color Endure products before. I used to use the Color Endure Violet when I had Silver hair. I thought this would be the same in how it performs.

            I really tried to like it, but when I use this shampoo it leaves my hair greasy and oily. I have tried to rinse it out longer and better, but my roots continue to stay greasy with each use, and I have to go back in with a more harsh shampoo to wash out the product's greasy affects from my hair.

            • Hair Type:
            • Wavy Hair
             
            1.0

            Leaves roots still greasy after using half the trial bottle

            By Brittany

            from Cleveland, OH

            About Me Minimalist

            Pros

            • Great Smell

            Cons

            • Doesn't Lather Well
            • Greasy
            • Ineffective

            Best Uses

              Comments about Joico Color Endure Shampoo:

              I dye my hair red and tend to wash it every 4-5 days. I had used this product years ago and remember not being impressed, but I decided to buy a trial size bottle of the shampoo. I had to wash my hair twice for it to feel cleanish. I ended up using about half the trial size in one shower. Hair felt semi cleaned. Loved the scent, but other than that I felt like I had to use way to much to feel like my roots had been well cleaned. Used again this morning after not washing hair for about 4-5 days. I used a lot but only washed once. Roots are still greasy and heavy after drying. Will never buy again. Thank goodness I only got the trial size cause its not worth the month whatsoever.

              • Hair Type:
              • Straight Hair
               
              1.0

              I would not buy this again!

              By Manda

              from Lansing MI

              Verified Reviewer

              Pros

                Cons

                • Doesn't Lather Well
                • Greasy
                • Ineffective

                Best Uses

                  Comments about Joico Color Endure Shampoo:

                  I just returned this shampoo. It was leaving my hair so greasy immediately after I came out of the shower! I literally thought something was wrong and then realized it was this shampoo.

                  • Hair Type:
                  • Wavy Hair
                   
                  1.0

                  Unfortunately Not For My Hair

                  By Lisa

                  from Scottsdale, AZ

                  About Me Minimalist

                  Pros

                  • Great Smell

                  Cons

                  • Dull
                  • Greasy
                  • Heavy
                  • Ineffective

                  Best Uses

                    Comments about Joico Color Endure Shampoo:

                    I have fine hair that holds onto product, so it can tend to get a little greasy at times. I was looking for a shampoo/conditioner set that would protect my current style (I have naturally brown hair with some blonde highlights) and keep the hair looking and feeling healthy. I've used this twice now over the last 4 days and both times my hair has felt very heavy, greasy, and it looks dull once I've finished styling. I should add the only thing I use on my hair during styling is heat protectant spray. This is the second Joico shampoo/conditioner set I've tried and both times my hair has turned out this way. I am sure it's a great product; probably just not for my hair type. Will definitely be returning :(

                    • Hair Type:
                    • Wavy Hair
                     
                    3.0

                    For red hair?

                    By Al

                    from Madison,wi

                    About Me Beauty Conscious

                    Pros

                    • Great Smell

                    Cons

                    • Doesn't Lather Well
                    • Dries Hair Out
                    • Ineffective

                    Best Uses

                      Comments about Joico Color Endure Shampoo:

                      I have light brown hair, blonde bayage. I bought this as an every day color shampoo. I used it once and felt it was sticky in my hair. The next day I noticed my hair looked a bit red-something I try to stay away from (I have toning shampoo to use once a week) and I see on here it says this shampoo is for reds, but I don't see that on the bottle?!

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      I love this product and will continue to purchase.

                      By Carol

                      from Niles, illinois

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Curly Hair
                        • Thicker Hair

                        Comments about Joico Color Endure Shampoo:

                        Use this product approximately every 3 days.

                        • Hair Type:
                        • Wavy Hair

                        (0 of 1 customers found this review helpful)

                         
                        3.0

                        Just okay

                        By Cathy

                        from Fort Jennings, OH

                        About Me Minimalist

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Great Smell
                        • Lathers Well

                        Cons

                          Best Uses

                            Comments about Joico Color Endure Shampoo:

                            The product smells good and lathers well but if I use it more than twice a week, it weighs my hair down.

                            • Hair Type:
                            • Straight Hair

                            Displaying reviews 1-10

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