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Joico Color Endure Shampoo

Joico

Color Endure Shampoo

33.8 oz

Item #: 2215973

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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
4.0

(based on 102 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (37)
  • Great smell (37)
  • Gentle (31)
  • Adds shine (24)
  • Improves hair health (24)

Cons

  • Doesn't lather well (11)
  • Doesn't work (8)
  • Poor texture (7)
  • Greasy (6)
  • Not effective (6)

Best Uses

  • Daily use (38)
  • Women (13)
  • Curly hair (7)
  • Fine hair (7)
  • Thick hair (7)
    • Was this a gift?:
    • No (7)
    • Hair Type:
    • Wavy hair (27), Straight hair (23), Very curly hair (4)
    • Reviewer Profile:
    • Beauty conscious (20), Budget shopper (18), Survivalist / minimalist (15), Brand buyer (14), Product junkie (10)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)

Reviewed by 102 customers

Displaying reviews 1-10

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5.0

Must buy

By Sam

from Chattanooga,tn

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about Joico Color Endure Shampoo:

    I love this

     
    5.0

    Would buy again

    By Shelly

    from Greenville, sc

    About Me Minimalist

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Great Smell

    Cons

      Best Uses

      • Daily Use
      • Thinner Hair

      Comments about Joico Color Endure Shampoo:

      I love this product and the price was a plus

      • Hair Type:
      • Straight Hair
       
      5.0

      Glad I took a chance on it

      By Nee

      from Vernon AL

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

      • Price when not on sale

      Best Uses

        Comments about Joico Color Endure Shampoo:

        What I was looking for was not included in the half price sale so I tried this one. It leaves my hair soft and shiny. Helps reduce tangles. Very pleased.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love it!

        By Orange County Okie

        from Stillwater OK

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Great Smell

        Cons

          Best Uses

            Comments about Joico Color Endure Shampoo:

            This was recommended to me by Betsy, a knowledgeable and friendly Ulta staff member. She encouraged me to let my hair go natural and suggested I use Joico to highlight the silver in my hair. She is so right! I get many compliments on my hair color, and I enjoy the freedom of not worrying about touching up my roots. I use this twice a week and love it!

            • Hair Type:
            • Wavy Hair
             
            5.0

            I just keep buying it because it is good!

            By lostandfound

            from Merkel, TX

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

                Comments about Joico Color Endure Shampoo:

                A professional used it on my newly colored hair and it has kept the color bright without fading out for 8 weeks. My hair grows fast so I love it that it lasts thru one haircut at 4 weeks until the second hair cut at
                8 weeks. I recommend this to all people who have colored hair. Try it you will like it.

                • Hair Type:
                • Wavy Hair
                 
                4.0

                I would buy it agian

                By Deanna

                from Paso robles

                Verified Buyer

                Pros

                • Improves Hair Health

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Joico Color Endure Shampoo:

                  Great product

                  • Hair Type:
                  • Very Curly Hair
                   
                  3.0

                  It was O.K.

                  By Jer

                  from Florence Kentucky

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Lathers Well

                  Cons

                  • Dries Hair Out
                  • Greasy

                  Best Uses

                  • Thicker Hair

                  Comments about Joico Color Endure Shampoo:

                  It isn't that bad. I've used it a couple times to see if anything shows me different but DEFINITELY not buying again. It just leaves my hair feeling realllly weird. Greasy and dry if that makes sense. Love joico k pac but this doesn't even compare

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Perfect in every way

                  By Lisa

                  from Lubbock texas

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Great Smell
                  • Improves Hair Health

                  Cons

                    Best Uses

                    • Thicker Hair

                    Comments about Joico Color Endure Shampoo:

                    Im an old lady and it helps my hair from falling out

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Nice shampoo

                    By FL Gigi

                    from Melbourne, FL

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly
                    • Great Smell

                    Cons

                      Best Uses

                      • Color treated
                      • Oily Hair

                      Comments about Joico Color Endure Shampoo:

                      I had never used this brand before. It smells nice and cleans well. Very pleased

                      • Hair Type:
                      • Straight Hair
                       
                      1.0

                      Terrible

                      By Lauren

                      from PA

                      About Me Minimalist

                      Pros

                        Cons

                        • Doesn't Lather Well
                        • Greasy
                        • Ineffective

                        Best Uses

                          Comments about Joico Color Endure Shampoo:

                          I got this brand after I saw that my hair dresser was using this line. My hair does not feel clean after using it. It's pointless to even wash my hair at all. I hope Ulta will let me exchange for another brand.

                          • Hair Type:
                          • Straight Hair

                          Displaying reviews 1-10

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