skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Color Endure Shampoo
Joico Color Endure Shampoo

Joico

Color Endure Shampoo

33.8 oz

Item #: 2215973

Buy 2, get 1 FREE! Add 3 items to qualify!

Options

Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
Apply to wet hair. Lather. Rinse. Repeat if necessary.
Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Endure Shampoo
 
3.9

(based on 90 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (30)
  • Great smell (29)
  • Gentle (28)
  • Easy to use (23)
  • Effective (23)

Cons

  • Doesn't lather well (10)
  • Doesn't work (7)
  • Poor texture (7)
  • Not effective (6)
  • Greasy (4)

Best Uses

  • Daily use (33)
  • Women (13)
  • Curly hair (7)
  • Fine hair (5)
  • Thick hair (5)
    • Was this a gift?:
    • No (7)
    • Hair Type:
    • Wavy hair (23), Straight hair (17), Very curly hair (3)
    • Reviewer Profile:
    • Budget shopper (18), Beauty conscious (17), Brand buyer (14), Survivalist / minimalist (12), Product junkie (7)
    • My Beauty Routine Takes:
    • 30 minutes (22), 10 minutes (7), 1+ hour (6)

Reviewed by 90 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
2.0

Not a fan

By Sarah

from Tennessee

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Lathers Well

Cons

  • Ineffective

Best Uses

    Comments about Joico Color Endure Shampoo:

    I thought this would be a great product, but I was so disappointed. It smells great in the bottle, but no smell stays on your hair. It also dulls my color.

    • Hair Type:
    • Straight Hair
     
    5.0

    Great shampoo for colored hair

    By Mea

    from Dayton OH

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about Joico Color Endure Shampoo:

        Have used this product since my colorist suggested for longer lasting color and healthy hair.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Loved it!

        By Leezy

        from New Jersey

        About Me Minimalist

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell

        Cons

          Best Uses

          • Curly Hair
          • Thicker Hair

          Comments about Joico Color Endure Shampoo:

          I used this after a blonde balayage and it smells great and protected my color. My hair didn't feel dry and brittle like it has when I've used other color shampoos.

          • Hair Type:
          • Very Curly Hair

          (1 of 1 customers found this review helpful)

           
          1.0

          Yuck!

          By Rosie121

          from CEDAR FALLS, IA

          About Me Beauty Conscious

          Pros

            Cons

            • Greasy
            • Ineffective

            Best Uses

              Comments about Joico Color Endure Shampoo:

              This product makes my hair feel gross to say the least and feels far from clean. It is the only product I use on my hair ( no hair spray, leave in conditioners, etc ) so I know it's the culprit. I've used it for one week and I'm going to take it back.

              • Hair Type:
              • Straight Hair
               
              5.0

              Great on my hair

              By Christy

              from Bluffton SC

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Volume
              • Cleans Thoroughly
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about Joico Color Endure Shampoo:

                My hair hates the humidity and this product was amazing my hair is so cute now.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                I use this product on a daily basis, would like more coupons

                By Alize

                from Compton, Ca

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Joico Color Endure Shampoo:

                  Use this on a daily basis, is really great and is about the best thats good for my hair after trying many other product. I recommend this product to family & friends. This product is very expensive for my daily use & wish that there are coupons for this product available along with in store sales or deals.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  LoveL

                  By Shelley

                  from Mansfield Ohio 44903

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Joico Color Endure Shampoo:

                    Love

                    • Hair Type:
                    • Straight Hair

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    Not a fan

                    By Emily the Redhead

                    from Tampa, FL

                    About Me Beauty Conscious

                    Pros

                    • Great Smell

                    Cons

                    • Doesn't Lather Well
                    • Greasy
                    • Ineffective

                    Best Uses

                      Comments about Joico Color Endure Shampoo:

                      I've been using color protective shampoo for awhile. I absolutely loved the smell and that stays in your hair for a long while.
                      However, this shampoo does not lather well and my hair seemed to get oiler faster than with other shampoos I've used in the past. I even stopped using conditioner, which didn't help. When I do use conditioner, I only put it on the ends of my hair, never the scalp.

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      Love It. Will definitely buy again

                      By Denise

                      from Evansville, IN

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                          Comments about Joico Color Endure Shampoo:

                          I have thick hair. Works great. My favorite

                          • Hair Type:
                          • Straight Hair
                           
                          5.0

                          Great shampoo

                          By Kim

                          from Virginia

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell

                          Cons

                          • Doesn't Lather Well

                          Best Uses

                            Comments about Joico Color Endure Shampoo:

                            Really works good at keeping my color lasting

                            • Hair Type:
                            • Wavy Hair

                            Displaying reviews 1-10

                            Back to top

                            Previous | Next »