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Joico Color Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

Item #: 2284832 Size: 10.1 oz

Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 112 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Effective (44)
  • Easy to use (41)
  • Smells great (40)
  • Good value (26)
  • Great smell (23)

Cons

  • Poor texture (6)
  • Dries hair out (5)
  • Doesn't lather well (4)
  • Not effective (4)

Best Uses

  • Weekly use (31)
  • Daily use (24)
  • Women (21)
  • Fine hair (4)
  • Curly hair (3)
    • Hair Type:
    • Straight hair (25), Wavy hair (15)
    • Reviewer Profile:
    • Brand buyer (25), Budget shopper (24), Beauty conscious (20), Survivalist / minimalist (12), Product junkie (7)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)

Reviewed by 112 customers

Displaying reviews 1-10

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5.0

Amazing product

By Jen

from Boise Idaho

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Improves Hair Health

Cons

    Best Uses

    • Curly Hair
    • Thicker Hair
    • Thinner Hair

    Comments about Joico Color Balance Purple Shampoo:

    Use to tone bleached blonde hair

    • Hair Type:
    • Wavy Hair
     
    5.0

    I will definitely continue to buy this product

    By Satisfied customer

    from NW Arkasas

    About Me Minimalist

    Verified Buyer

    Pros

    • Improves Hair Health

    Cons

      Best Uses

      • Daily Use

      Comments about Joico Color Balance Purple Shampoo:

      After purshasing another brand of purple shampoo for my greying hair that didn't work the hair stylists that works at Ulta recommended this brand. She uses it on her grey hair and said it works great. I bought it along with the conditioner for grey hair. I noticed a difference after my fisrt use.

      • Hair Type:
      • Straight Hair
       
      5.0

      Love this product!

      By Ash

      from San Antonio

      About Me Minimalist

      Verified Buyer

      Pros

      • Great Smell
      • Keeps blonde bright

      Cons

        Best Uses

          Comments about Joico Color Balance Purple Shampoo:

          If left on for more than a minute hair has a purple hue to it.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Re-purchase love this shampoo

          By Jenn

          from Everett, WA

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Lathers Well

          Cons

          • Smells Bad

          Best Uses

          • Blonde hair

          Comments about Joico Color Balance Purple Shampoo:

          Perfect purple shampoo to keep my hair platinum blonde!

          • Hair Type:
          • Wavy Hair
           
          5.0

          Yes I did love it great shampoo and brand thank you

          By Lolo S

          from El Cajon

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

              Comments about Joico Color Balance Purple Shampoo:

              Great shampoo

              • Hair Type:
              • Straight Hair
               
              5.0

              Keeps Blondes Bright!

              By NikkiB

              from New Braunfels, TX

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Brightens Blondes
              • Cleans Thoroughly
              • Gentle
              • Lathers Well

              Cons

                Best Uses

                • Colored Hair

                Comments about Joico Color Balance Purple Shampoo:

                I use this product about twice a week. When I lather the shampoo in I let it sit for about 3 minutes. This shampoo keeps my blonde highlights bright and never brassy!!

                • Hair Type:
                • Straight Hair
                 
                4.0

                Good shampoo

                By Nana

                from Burlington NC

                About Me Minimalist

                Verified Buyer

                Pros

                • Cleans Thoroughly

                Cons

                  Best Uses

                    Comments about Joico Color Balance Purple Shampoo:

                    Since I am a first-time user, person assisting me should have advised to not use every shampoo. Better to use every other shampoo.

                    • Hair Type:
                    • Straight Hair
                     
                    4.0

                    Excellent product, just not for my hair needs in color keep

                    By Diva Beauty

                    from New York

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly
                    • Great Smell
                    • Lathers Well

                    Cons

                    • Dries Hair Out

                    Best Uses

                      Comments about Joico Color Balance Purple Shampoo:

                      Used it realized I needed more hydration and a shampoo, as well as conditioner that would hold on to my warm color tones

                       
                      5.0

                      I will purchase this product again and again

                      By Donnabme

                      from Porterville

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle
                      • Improves Hair Health

                      Cons

                        Best Uses

                        • Curly Hair
                        • Daily Use
                        • Thinner Hair

                        Comments about Joico Color Balance Purple Shampoo:

                        It really does work on brighting the blonde in my hair. Even after the first use.

                        • Hair Type:
                        • Straight Hair
                         
                        3.0

                        Jury still out

                        By GVHT

                        from TX

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Lathers Well

                        Cons

                          Best Uses

                            Comments about Joico Color Balance Purple Shampoo:

                            Haven't decided yet. Have only used once. I feel it made my hair a little darker instead of brighter. Not was I was going for. Yes, don't want it to be brassy, but want the lightness not to be dulled. I'll try again and see what I think.

                            • Hair Type:
                            • Straight Hair

                            Displaying reviews 1-10

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