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Joico Color Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

33.8 oz (online only)

Item #: 2501853

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Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 194 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Great smell (61)
  • Cleans thoroughly (54)
  • Lathers well (47)
  • Effective (45)
  • Improves hair health (42)

Cons

  • Dries hair out (18)
  • Doesn't lather well (12)
  • Doesn't work (7)
  • Poor texture (6)
  • Not effective (4)

Best Uses

  • Daily use (42)
  • Weekly use (32)
  • Women (21)
  • Fine hair (11)
  • Oily hair (8)
    • Hair Type:
    • Straight hair (60), Wavy hair (46), Very curly hair (5)
    • Reviewer Profile:
    • Beauty conscious (52), Survivalist / minimalist (26), Brand buyer (25), Product junkie (25), Budget shopper (24)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)

Reviewed by 194 customers

Displaying reviews 1-10

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1.0

Drys my hair out

By Tracy

from South Car

Comments about Joico Color Balance Purple Shampoo:

Love the deep pigment of purple.. but the
shampoo drys my hair out very badly.

 
5.0

Love!

By Steph

from Cape Cod, MA

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Eliminates Brassy Tones
  • Improves Hair Health
  • Lathers Well
  • Works Fast

Cons

  • Smells Okay

Best Uses

  • Color-Treated Blonde/Gray

Comments about Joico Color Balance Purple Shampoo:

Love this shampoo! I'm a color-treated blonde and I noticed my brassy tones disappearing after just a couple of uses. Leaves my hair looking great, like I just got it colored! Lathers and cleans really well. The smell isn't great but I usually follow it with a nice-smelling conditioner so it doesn't matter. Recommend for all my fellow dyed blondes!

  • Hair Type:
  • Straight Hair
 
5.0

The best!

By MC1015

from Greenville, SC

About Me Beauty Conscious

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Great Smell
  • Improves Hair Health

Cons

  • Doesn't Lather Well

Best Uses

  • Curly Hair
  • Oily Hair
  • Thinner Hair

Comments about Joico Color Balance Purple Shampoo:

I keep blonde highlights in my hair, and I always have a tendency to dull immediately. Using this shampoo, my hair was immediately brighter and the copper tone was removed. My hair is not thin, but it's very fine and very oily with no volume. When I use this, I have no issues with a lack of volume and literally NO frizziness that I tend to get. LOVE this stuff & so worth the price!

  • Hair Type:
  • Straight Hair
 
5.0

This is the best toner ever

By Lindavamosi

from Aldie, Va

About Me Product Junkie

Verified Buyer

Pros

  • Cleans Thoroughly
  • Improves Hair Health

Cons

    Best Uses

    • Thinner Hair

    Comments about Joico Color Balance Purple Shampoo:

    I color my own hair so I always need a good toner and this is the best. I bought a ton of bottles to stick up on the sale!!!!

    • Hair Type:
    • Straight Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    just like leaving the salon

    By rachel

    from Reno nv

    Comments about Joico Color Balance Purple Shampoo:

    My hairstylist recommended this and it's amazing. Brightens and tones the blonde without harming your natural color or any browns you've colored your hair with. Removes all yellow coloring and I have fine hair so I always worry about these shampoos leaving my hair looking greasy but it doesn't at all. It's super soft and doesn't weigh it down.

     
    5.0

    Best purple shampoo

    By Brookerotherham

    from Omaha

    Verified Buyer

    Pros

    • Improves Hair Health

    Cons

      Best Uses

        Comments about Joico Color Balance Purple Shampoo:

        Absolutely love this product for blonde hair. Has kept my hair blonde and works great! smells good, works better!

        • Hair Type:
        • Wavy Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        best purple shampoo

        By hayiles

        from denver, co

        About Me Product Junkie

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle

        Cons

          Best Uses

          • Daily Use

          Comments about Joico Color Balance Purple Shampoo:

          this is the BEST purple shampoo i have tried. for one the price is awesome, its always on sale. it does not dry my hair out like many other purple shampoos. it gives a really healthy soft and shiny look to my hair. but the number one best thing about this product is the results you get from the toning color. i love how much this stuff works. leave it on for a couple of minutes everytime you shower and it will completely take out all brassiness and turn into a nice silver tone. i will caution if you leave on longer than 5 min tho you can end up with purple hair. not a problem for me but i know that is not what everyone wants :)

          • Hair Type:
          • Wavy Hair
           
          5.0

          Brassiness gone in one wash!

          By Steelersluv

          from Vancouver, WA

          About Me Minimalist

          Verified Buyer

          Pros

          • Cleans Thoroughly

          Cons

            Best Uses

            • Bleached blonde

            Comments about Joico Color Balance Purple Shampoo:

            Love that it brightens my highlights in one wash, but I have to use a good restorative conditioner afterwards...

            • Hair Type:
            • Straight Hair
             
            5.0

            Love this product

            By C S

            from Columbia, MO

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Improves Hair Health

            Cons

              Best Uses

                Comments about Joico Color Balance Purple Shampoo:

                Love this! Took out the brassy tones and helped with hair health

                • Hair Type:
                • Wavy Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                LOVE!

                By LaurelPresley

                from Lexington, KY

                About Me Product Junkie

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Great Smell
                • Lathers Well

                Cons

                • Dries Hair Out

                Best Uses

                • Blonde or lighter color treated hair

                Comments about Joico Color Balance Purple Shampoo:

                I just became a blonde and didn't realize how important purple shampoo was until my hair became dull after just a week of using regular shampoo. After my first use of the purple shampoo my hair was noticeably brighter and blonder. I had originally gone to get the pravana purple shampoo but was so crushed and lost when my local store didn't have it, so thank god for the girl who pointed me in the direction of the joico purple shampoo, I forgot just how amazing their line of products smells!! And my blonde looks so much better!

                • Hair Type:
                • Wavy Hair

                Displaying reviews 1-10

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