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Joico Color Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

Item #: 2284832 Size: 10.1 oz

Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 139 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Effective (45)
  • Easy to use (41)
  • Smells great (40)
  • Great smell (35)
  • Cleans thoroughly (29)

Cons

  • Dries hair out (9)
  • Doesn't lather well (7)
  • Poor texture (6)
  • Not effective (4)
  • Doesn't work (3)

Best Uses

  • Weekly use (32)
  • Daily use (29)
  • Women (21)
  • Fine hair (5)
  • Curly hair (3)
    • Hair Type:
    • Straight hair (33), Wavy hair (25), Very curly hair (4)
    • Reviewer Profile:
    • Beauty conscious (29), Brand buyer (25), Budget shopper (24), Survivalist / minimalist (18), Product junkie (14)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)

Reviewed by 139 customers

Displaying reviews 1-10

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4.0

Works Well

By SG

from Indianapolis, IN

About Me Product Junkie

Verified Buyer

Pros

  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

    Best Uses

      Comments about Joico Color Balance Purple Shampoo:

      None

      • Hair Type:
      • Wavy Hair
       
      5.0

      Works amazing on my balayaged hair

      By Elisa

      from Raleigh

      About Me Minimalist

      Pros

      • Effective
      • Gentle
      • Tones orange/brassiness

      Cons

        Best Uses

        • Blondes or highlighted brunettes

        Comments about Joico Color Balance Purple Shampoo:

        I have balayaged brunette hair and have always had trouble with the orange tones afterward. I've been in three times to lighten my hair and although it got lighter, the orange color didn't go away. I started using this joico shampoo and the results are amazing. I've used it three times now and my blonde looks so much better. I def recommend this!

        • Hair Type:
        • Wavy Hair
         
        5.0

        Yay! No more brass for my blonde!

        By Halgal

        from Clinton, IL

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Gets rid of yellow tones
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

          • Blonde hair

          Comments about Joico Color Balance Purple Shampoo:

          I use this once a week to get rid of yellow tones in my blonde hair. Joico is one of my faveorite hair brands!

          • Hair Type:
          • Straight Hair
           
          4.0

          Yes I would buy it

          By Purple shampoo

          from New York

          About Me Product Junkie

          Verified Buyer

          Pros

          • Brightens

          Cons

            Best Uses

              Comments about Joico Color Balance Purple Shampoo:

              Shampoo and leave in a couple minutes

               
              5.0

              back to life !!!!!!!

              By apey

              from harker heights, Texas

              About Me Product Junkie

              Pros

              • Gentle
              • Great Smell
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about Joico Color Balance Purple Shampoo:

                brassy yellow highlights, 1 wash and they were alive again!! worth the price!

                • Hair Type:
                • Wavy Hair
                 
                4.0

                Very good

                By Bobbi

                from Chicago

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Joico Color Balance Purple Shampoo:

                  Greater

                   
                  5.0

                  best shampoo

                  By nursemeg

                  from Kingsport, TN

                  Comments about Joico Color Balance Purple Shampoo:

                  This is the best blonde shampoo I have ever used!! After 3 uses the brassy color was completely gone and my hair was back to the beautiful honey blonde it was meant to be! I have tried several other purple shampoos and this is by far the best.

                   
                  4.0

                  Love this

                  By Ari

                  from Clarksburg,wv

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Gentle
                  • Improves Hair Health

                  Cons

                  • Doesn't Lather Well

                  Best Uses

                  • Thinner Hair

                  Comments about Joico Color Balance Purple Shampoo:

                  Though I didn't feel the shampoo lathers well it does its purpose at getting the yellow out. Immediately after my hair looks ten times better.

                  • Hair Type:
                  • Wavy Hair

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  REMOVED YELLOW

                  By MC

                  from FORT SMITH,AR

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Joico Color Balance Purple Shampoo:

                    USE DAILY TO REMOVE YELLOW TINT FROM GREY

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    exactly what I was looking for

                    By Sbebs01

                    from Idaho

                    Comments about Joico Color Balance Purple Shampoo:

                    I recently went back to doing full foil blonde highlights. I'm a natural brunette so I tend to get "yellow" instead of a bright blonde. This shampoo and conditioner after two uses had brightened my blonde and I'm so glad I found this. Extremely reasonable pricing too!

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