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Joico Color Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

33.8 oz

Item #: 2501853

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Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 281 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Great smell (110)
  • Cleans thoroughly (96)
  • Lathers well (84)
  • Adds shine (73)
  • Improves hair health (63)

Cons

  • Dries hair out (36)
  • Doesn't lather well (23)
  • Doesn't work (17)
  • Harsh (9)
  • Poor texture (6)

Best Uses

  • Daily use (57)
  • Weekly use (32)
  • Fine hair (23)
  • Women (21)
  • Oily hair (20)
    • Hair Type:
    • Straight hair (101), Wavy hair (79), Very curly hair (11)
    • Reviewer Profile:
    • Beauty conscious (90), Survivalist / minimalist (46), Product junkie (41), Brand buyer (25), Budget shopper (24)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)

Reviewed by 281 customers

Displaying reviews 1-10

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5.0

Love this product

By Steph

from Redlands

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly

Cons

    Best Uses

      Comments about Joico Color Balance Purple Shampoo:

      I use this product 3 times in a week to keep my blonde hair shiny and it has a great smell.

       
      5.0

      Best purple shampoo ever

      By Purple power

      from Seattle, WA

      About Me Product Junkie

      Verified Reviewer

      Pros

      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

      • Dries Hair Out

      Best Uses

      • Oily Hair
      • Thicker Hair

      Comments about Joico Color Balance Purple Shampoo:

      I absolutely love this product!
      I have not been able to find a purple shampoo that could lift the yellow, brassy tones from my hair until I found Joico.
      After 1 use i noticed a very subtle lightning in my blonde highlights. After washing for 3 days, almost all of the yellow was gone and my blonde is ashy/platinum. I am overjoyed at the outcome!
      I do suggest using a reconstructing conditioner following the shampoo, as this product does dry your hair out quite a bit.

      • Hair Type:
      • Straight Hair
       
      5.0

      I would definitely buy this again

      By Missy

      from Lafayette La

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • takes brassy look out of high lights

      Cons

        Best Uses

          Comments about Joico Color Balance Purple Shampoo:

          Also compliments gray roots

          • Hair Type:
          • Very Curly Hair
           
          5.0

          Yes. Yes. A million times yes.

          By Fee

          from Saginaw mi

          Verified Buyer

          Pros

          • Adds Shine
          • Gentle
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Oily Hair
            • Thicker Hair

            Comments about Joico Color Balance Purple Shampoo:

            It does NOT dry my hair out, i know youre only suposed to use purple shampoo a few times a week but its my daily go to. Absolutley love this stuff. Plus. It keeps my blonde/silver in& it smells amazing.

            • Hair Type:
            • Straight Hair
             
            5.0

            Will buy again

            By JRose

            from Seattle, WA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Lathers Well

            Cons

            • Dries Hair Out

            Best Uses

              Comments about Joico Color Balance Purple Shampoo:

              I prefer this over shimmering lights!

              • Hair Type:
              • Straight Hair
               
              4.0

              I would recommend this to any natural or dyed blonde gal

              By Cyn

              from New York

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Gentle
              • Great Smell
              • Tones yellow and brass from blonde in 1 use

              Cons

              • Wishes it lathered more

              Best Uses

              • Curly Hair
              • Oily Hair
              • Thicker Hair
              • Thinner Hair

              Comments about Joico Color Balance Purple Shampoo:

              I use it in the shower twice a week to keep my medium ash/ medium blonde hair from getting brassy or turning yellow . I was a natural blond who dyed my hair very very dark black this product has helped me achieve the tones and shades of blonde I wanted ! All it takes is three minutes in the shower . Don't let the purple color scare you if you follow the instructions you will not have any issues washes right off the shower .

              • Hair Type:
              • Wavy Hair
               
              5.0

              Excellent

              By Gray

              from Brownsville Texas

              Verified Buyer

              Pros

              • Great Smell
              • Really helps with thethe grey hair.

              Cons

                Best Uses

                  Comments about Joico Color Balance Purple Shampoo:

                  Good product

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Purple Shampoo

                  By K. Kelly

                  from Maine

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Shine

                  Cons

                    Best Uses

                      Comments about Joico Color Balance Purple Shampoo:

                      Love it!

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Amazing product!!!

                      By K

                      from Houston,TX

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                          Comments about Joico Color Balance Purple Shampoo:

                          This shampoo gave my hair life! After the 1st use, my hair looked like I just dyed it again!

                          • Hair Type:
                          • Very Curly Hair
                           
                          5.0

                          One of the best!

                          By Lolo

                          from Miami, FL

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell
                          • Lathers Well

                          Cons

                            Best Uses

                            • Make hair color better

                            Comments about Joico Color Balance Purple Shampoo:

                            I love the product as it adds shine and makes the color change tremendously

                            • Hair Type:
                            • Wavy Hair

                            Displaying reviews 1-10

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