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Joico Color Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

33.8 oz

Item #: 2501853

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Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.3

(based on 259 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Great smell (96)
  • Cleans thoroughly (88)
  • Lathers well (75)
  • Adds shine (60)
  • Improves hair health (58)

Cons

  • Dries hair out (29)
  • Doesn't lather well (22)
  • Doesn't work (16)
  • Harsh (8)
  • Poor texture (6)

Best Uses

  • Daily use (50)
  • Weekly use (32)
  • Women (21)
  • Fine hair (18)
  • Oily hair (15)
    • Hair Type:
    • Straight hair (93), Wavy hair (68), Very curly hair (9)
    • Reviewer Profile:
    • Beauty conscious (80), Survivalist / minimalist (43), Product junkie (35), Brand buyer (25), Budget shopper (24)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)

Reviewed by 259 customers

Displaying reviews 1-10

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3.0

it worked for what i needed it for

By jordanlacie

from Houston, Tx

About Me Beauty Conscious

Verified Reviewer

Pros

  • Cleans Thoroughly
  • Great Smell

Cons

  • Doesn't Lather Well
  • Dries Hair Out

Best Uses

    Comments about Joico Color Balance Purple Shampoo:

    My blonde was getting a little brassy so my stylist recommended a purple shampoo. so I did my research and decided to go with this brand. my blonde no longer looks brassy but my hair was dried out terribly. It was like a rats nest. I really don't know if i'll be buying the shampoo & conditioner again

    • Hair Type:
    • Straight Hair
     
    5.0

    Love this product

    By Aflo1837

    from Dallas Tx

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Lathers Well

    Cons

      Best Uses

        Comments about Joico Color Balance Purple Shampoo:

        This keeps my blonde hair looking brass free and keeps the color looking fresh

        • Hair Type:
        • Wavy Hair
         
        5.0

        I love this product!!!

        By Lauren

        from San Diego, CA

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Gets rid of brassy tones
        • Great Smell
        • Lathers Well

        Cons

        • Dries Hair Out

        Best Uses

        • Use every other day

        Comments about Joico Color Balance Purple Shampoo:

        I love this purple shampoo. Since I got my hair done, I've been using it to calm the brass down in my balayage ombré hair. It says to use it 2-3 times a week but I use it every other day since my hair is naturally dark and the brass gets noticeable if I don't use a purple shampoo. The only con is that it dries out my hair a little but the matching conditioner really helps.

        • Hair Type:
        • Straight Hair
         
        5.0

        Very surprised

        By K.MTZ

        from AustinTX

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Oily Hair

          Comments about Joico Color Balance Purple Shampoo:

          I have curly & I mean curly blonde (dyed) hair, this product is a beautiful out of this world shade of purple it removes all of the brassiness & the best part is it doesn't damage or mess with my curls.

          • Hair Type:
          • Very Curly Hair
           
          1.0

          Noooo turned my hair dark dull grey

          By Faith b

          from Texas

          Pros

            Cons

            • Ineffective

            Best Uses

              Comments about Joico Color Balance Purple Shampoo:

              Instead of making me hair a bright white blonde it made me hair dull dark washed out grey :/ and my hair is a bleached white blonde, I just wanted to use it for when my hair starts to get a little gold. This will make your hair ugly dark purple ... wether you wash it out asap or leave it in for a little bit. Don't buy this girls you will be super disappointed. Get the Paul Mitchell blonde shampoo !!

              • Hair Type:
              • Straight Hair
               
              5.0

              I will continue using the product everyday

              By Britt

              from Homestead Fl

              About Me Beauty Conscious

              Verified Buyer

              Pros

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Joico Color Balance Purple Shampoo:

                  Love this product. Keeps my blonde and doesn't make my hair orange

                  • Hair Type:
                  • Wavy Hair
                   
                  4.0

                  Good shampoo

                  By Long, thick and curly!

                  from Minneapolis, MN

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Does not dry out hair
                  • Great Smell
                  • Lathers Well

                  Cons

                  • Cannot tell if it is working or not

                  Best Uses

                  • Full color, not highlights

                  Comments about Joico Color Balance Purple Shampoo:

                  Told by hairdresser to use purple shampoo on highlighted hair, I have light to medium brown long curly hair and I get blond highlights once a year, as I am starting to get some grays (10-15%). I really cannot tell any difference in this shampoo maintaining my color over my usual Ouidad products.

                  • Hair Type:
                  • Very Curly Hair

                  (1 of 1 customers found this review helpful)

                   
                  4.0

                  Good Purple Shampoo

                  By Bre

                  from Seattle, WA

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Great Smell
                  • Improves Hair Health

                  Cons

                  • Doesn't Lather Well
                  • Dries Hair Out

                  Best Uses

                    Comments about Joico Color Balance Purple Shampoo:

                    Works the same as the old Joico purple shampoo. Not worth the money for the smaller bottle. Just buy the original Color Endure.

                    • Hair Type:
                    • Very Curly Hair
                     
                    4.0

                    Love It, Just Comes Out Thick

                    By CCnj

                    from NJ

                    About Me Minimalist

                    Verified Reviewer

                    Pros

                    • Protects Blonde

                    Cons

                    • Doesn't Lather Well

                    Best Uses

                      Comments about Joico Color Balance Purple Shampoo:

                      I would have given a 4.5 if I could. The only down side is that when the shampoo comes out of the bottle into your hand, you have to be prepared as it may slip quickly off your hand because it is so slimy (happened to me). After I got used to this I am better able to work it into my hands where it doesn't lather in your hands like usual shampoo (understandable) but I felt that it lathered into my hair better than most expensive products. My issue with purple shampoos is that I hate how my hair feels during washing and once dried. My hair always becomes brittle and breaks constantly after use. I did NOT have that problem with this shampoo and the conditioner. I plan to use twice a week, alternating with Pureology Hydrating Shampoo & Conditioner and Bed Head by tigi goddess shampoo. FYI I just started paying attention to the product in my friend has been practicing on me for beauty school. In the last week I have had a lot of damage done to my hair because of all the bleaching and coloring. I was sure that my hair would remain dry and crinkly but not with this product , it totally stayed soft and manageable. I have always wanted to be the blonde I am now , I don't know if its my hair dresser or the Joico to thank.

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      Will buy again

                      By Sam

                      from Milwaukee, WI

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Improves Hair Health

                      Cons

                        Best Uses

                          Comments about Joico Color Balance Purple Shampoo:

                          This shampoo made my hair noticeably softer after one use. I love this!

                          • Hair Type:
                          • Wavy Hair

                          Displaying reviews 1-10

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