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Joico Color Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

33.8 oz

Item #: 2501853

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Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 323 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Great smell (134)
  • Cleans thoroughly (120)
  • Lathers well (106)
  • Adds shine (92)
  • Improves hair health (78)

Cons

  • Dries hair out (41)
  • Doesn't lather well (28)
  • Doesn't work (20)
  • Harsh (11)
  • Poor texture (6)

Best Uses

  • Daily use (64)
  • Weekly use (32)
  • Fine hair (29)
  • Oily hair (21)
  • Women (21)
    • Hair Type:
    • Straight hair (121), Wavy hair (100), Very curly hair (12)
    • Reviewer Profile:
    • Beauty conscious (113), Survivalist / minimalist (54), Product junkie (46), Brand buyer (25), Budget shopper (24)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)

Reviewed by 323 customers

Displaying reviews 1-10

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4.0

It does the job for the $$

By Alex s

from Norwalk, ca

About Me Product Junkie

Verified Buyer

Pros

  • Great Smell
  • Takes out copper tones

Cons

  • Dries Hair Out
  • Have to use a lot.

Best Uses

    Comments about Joico Color Balance Purple Shampoo:

    Great price, but you do have to let it sit and use a lot.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Love!

    By Amber

    from Pittsburgh, PA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Freshens up blonde highlights
    • Improves Hair Health
    • Lathers Well

    Cons

    • Purple is very vibrant! Be cautious!

    Best Uses

    • 1-2x/week use

    Comments about Joico Color Balance Purple Shampoo:

    Love this product. Never used a purple shampoo before and I'm happy I picked a perfect first time product to use. I'm obsessed! I've used 2x already and I can't get over how Nice it makes my blonde highlights look and removes the brass! I find this product best to be used out of the bath/shower; I section off my hair into 3rds & lather up each section, let it sit & then wash whole head in the bath tub. The first time I used I just threw it on my head and purple got EVERYWHERE. Sectioning off hair gives you more control of the purple tub mess.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Best Shampoo for Blonde Hair!!

    By Rach the Highlighter

    from Columbia, SC

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell

    Cons

      Best Uses

      • Daily Use

      Comments about Joico Color Balance Purple Shampoo:

      I use this on my highlighted blonde hair. It is wonderful! It takes out all of the brassy tones and leaves me with beautiful bright blonde hair!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Great product

      By Abby

      from Texas

      About Me Beauty Conscious

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

      • Doesn't Lather Well

      Best Uses

        Comments about Joico Color Balance Purple Shampoo:

        I only use once a week n thats all I need to keep my hi lites looking fresh and newly done.

        • Hair Type:
        • Wavy Hair
         
        1.0

        Did not Work for my hair

        By Heather

        from Katy, TX

        Verified Reviewer

        Pros

        • Great Smell

        Cons

        • Doesn't Lather Well
        • Dries Hair Out
        • Ineffective

        Best Uses

          Comments about Joico Color Balance Purple Shampoo:

          I used this on my hair 3 times the first time I did not see a difference then I waited a couple of days and did it again I notice my hair becoming brassier. I thought the third time would be better.. NOPE worse. Now I have to go to my hairstylist to get it toned again back to the color it was. I am hoping I can return it.

          • Hair Type:
          • Wavy Hair
           
          1.0

          DO NOT BUY

          By Roxy

          from Los Angeles

          About Me Beauty Conscious

          Verified Reviewer

          Pros

          • No pros

          Cons

          • Doesn't Lather Well
          • Dries Hair Out
          • Harsh
          • Ineffective

          Best Uses

            Comments about Joico Color Balance Purple Shampoo:

            Wish I could give zero stars.
            Came in to ULTA in search of a good Purple shampoo. One of the staff members highly recommended Joico purple shampoo I've tried Joico K pack so I decided to give this a try
            worst mistake -Returning product
            First off
            Very harsh
            dried up my hair leaving it stiff and tangled
            my beautiful balayage hair is now orange and brassy
            The exact reason why I looked into a purple shampoo in order to care for my blonde
            I now have to go back to my stylist and have it redone
            Too bad ULTA staff or JOICO can't pay for it considering it wasn't cheap
            I've had my blonde last A LOT longer before without using purple shampoo . It's only been 3weeks
            Thank you Joico for screwing up my hair

            • Hair Type:
            • Wavy Hair

            (3 of 3 customers found this review helpful)

             
            5.0

            This stuff is amazing

            By Em

            from SoHa, MI

            About Me Beauty Conscious

            Verified Reviewer

            Pros

            • Great Smell
            • Lathers Well
            • Yellow is GONE

            Cons

              Best Uses

                Comments about Joico Color Balance Purple Shampoo:

                I bought this recently because I bleached my hair and then achieved a grey/silver color and wanted a daily way to maintain it. This stuff is AMAZING.

                Once every week I put it on DAMP hair (it works better when your hair isn't dripping wet, color is more potent) and let it sit for 20-30 mins then go shower. It refreshes my grey every time. Yes it can and will leave a purple color on light hair, but I don't mind :)

                • Hair Type:
                • Straight Hair
                 
                5.0

                Love the stuff

                By Taush

                from Springville

                About Me Product Junkie

                Verified Buyer

                Pros

                • Brightens highlights

                Cons

                  Best Uses

                  • Weekly use is ample

                  Comments about Joico Color Balance Purple Shampoo:

                  My hair is waist length. Very healthy and is highlighted on a yearly basis. Love this product. Keeps my hair from going brassy.

                  • Hair Type:
                  • Wavy Hair
                   
                  1.0

                  Wanted to Love this :/

                  By Sad and Brassy

                  from Los Angeles, Ca

                  About Me Product Junkie

                  Pros

                  • Cleans Thoroughly
                  • Great Smell

                  Cons

                  • Ineffective
                  • Makes hair more brassy

                  Best Uses

                    Comments about Joico Color Balance Purple Shampoo:

                    I recently dyed my hair blonde and wanted to remove some of the yellow & brassiness that was coming through. After searching for a purple shampoo I finally decided to try this one. I was excited to see good results because I had read so many good reviews, but sadly this only made my hair worse! After using it one time my hair is now more orange and yellow that I may actually have to go back to the salon and get it toned again to fix it. :( Will be returning.

                    • Hair Type:
                    • Wavy Hair
                     
                    4.0

                    I would buy it again

                    By AB

                    from Vista, CA

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Gentle
                    • Great Smell
                    • Improves Hair Health

                    Cons

                    • a little pricey
                    • Doesn't Lather Well

                    Best Uses

                    • Blonde hair

                    Comments about Joico Color Balance Purple Shampoo:

                    Like the product so far a little pricey

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

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