skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Color Balance Purple Shampoo
Joico Color Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

10.1 oz

Item #: 2284832

Buy 2, get 1 FREE! Add 3 items to qualify!

Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 148 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Effective (45)
  • Easy to use (41)
  • Great smell (41)
  • Smells great (40)
  • Cleans thoroughly (32)

Cons

  • Dries hair out (11)
  • Doesn't lather well (8)
  • Poor texture (6)
  • Doesn't work (5)
  • Not effective (4)

Best Uses

  • Weekly use (32)
  • Daily use (30)
  • Women (21)
  • Fine hair (5)
  • Oily hair (4)
    • Hair Type:
    • Straight hair (39), Wavy hair (27), Very curly hair (4)
    • Reviewer Profile:
    • Beauty conscious (33), Brand buyer (25), Budget shopper (24), Survivalist / minimalist (19), Product junkie (17)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)

Reviewed by 148 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Great product

By GG

from Vancouver Wa

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Brightens Blonde
  • Cleans Thoroughly
  • Lathers Well

Cons

    Best Uses

      Comments about Joico Color Balance Purple Shampoo:

      works great

      • Hair Type:
      • Straight Hair
       
      5.0

      Love this shampoo!

      By SimplyKate

      from Ca

      About Me Product Junkie

      Verified Buyer

      Pros

      • Cancels out brassy color
      • Great Smell

      Cons

        Best Uses

        • Bleached hair

        Comments about Joico Color Balance Purple Shampoo:

        I first used this product as a mask on my hair. I let it sit for about 25-30 minutes, washed normal and then conditioned my hair like normal. When my hair dried, HELLO PLATINUM! I recently got my hair bleached, and there were a few spots where my hair was a little brassy. I tried this shampoo out, and it took away most of the brassy-ness on the first use!

        • Hair Type:
        • Straight Hair
         
        4.0

        I love it

        By Mimi

        from Texas

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Great Smell

        Cons

        • Greasy

        Best Uses

        • Daily Use
        • Oily Hair

        Comments about Joico Color Balance Purple Shampoo:

        Yes love it

         
        5.0

        One of my favorites

        By hanna

        from North Carolina

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Great Smell
        • Helps hold color

        Cons

          Best Uses

          • Blonde/Gray hair

          Comments about Joico Color Balance Purple Shampoo:

          One of my favorite shampoos for my color treated hair. My hair is dark blonde but I regularly get it colored professionally to a ash/sliver blonde. My hair normally will pull yellow within 3/4 weeks , with this shampoo it helps to hold the ash color longer!

          • Hair Type:
          • Straight Hair
           
          5.0

          I love this product!

          By Jas

          from Mckinney Texas

          About Me Product Junkie

          Verified Buyer

          Pros

          • Great Smell
          • Lathers Well

          Cons

            Best Uses

              Comments about Joico Color Balance Purple Shampoo:

              It doesn't dry out my hair and I have platinum highlights it does what is supposed to do take out the brassy color.

              • Hair Type:
              • Straight Hair
               
              5.0

              A Good Shampoo

              By Rostsbf

              from Starkville, MS

              Verified Buyer

              Pros

              • Adds Shine

              Cons

                Best Uses

                • For brassy blonde hair

                Comments about Joico Color Balance Purple Shampoo:

                I had just gotten my hair colored the day I bought this shampoo and I thought it looked a little brassy (some what orange). That night I used it hoping that it would correct the brassiness and it did! My hair looked so shiny the next day. It looked very healthy. I was very pleased with this shampoo.

                • Hair Type:
                • Straight Hair
                 
                2.0

                I don't think I will get this shampoo again

                By House wife trying to be pretty

                from Mess, AZ

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Great Smell

                Cons

                • Dries Hair Out
                • Ineffective

                Best Uses

                  Comments about Joico Color Balance Purple Shampoo:

                  The shampoo does not help brighten your blonde . Also leaves a film feeling on hair makes it heavy

                  • Hair Type:
                  • Straight Hair
                   
                  1.0

                  Ineffective

                  By Michelle

                  from Grove city, ohio

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                    Cons

                    • Doesn't Lather Well
                    • Dries Hair Out
                    • Harsh
                    • Ineffective

                    Best Uses

                      Comments about Joico Color Balance Purple Shampoo:

                      I buy Joico conditioner and hair serum but this purple shampoo is TERRIBLE . It dries hair out, doesn't do anything for brasiness, if anything, makes worse. If it worked for you I'm glad but didn't work for me.

                      • Hair Type:
                      • Wavy Hair

                      (0 of 1 customers found this review helpful)

                       
                      5.0

                      LOVELOVELOVE

                      By Aniiyangg

                      from Mankato, MN

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Gentle
                      • Great Smell
                      • Lathers Well

                      Cons

                        Best Uses

                          Comments about Joico Color Balance Purple Shampoo:

                          I use this shampoo to restore my silver hair and I just love it. However I don't use it as a shampoo. I use it more as a hair mask/toner.

                          • Hair Type:
                          • Wavy Hair
                           
                          4.0

                          Works Well

                          By SG

                          from Indianapolis, IN

                          About Me Product Junkie

                          Verified Buyer

                          Pros

                          • Cleans Thoroughly
                          • Great Smell
                          • Lathers Well

                          Cons

                            Best Uses

                              Comments about Joico Color Balance Purple Shampoo:

                              None

                              • Hair Type:
                              • Wavy Hair

                              Displaying reviews 1-10

                              Back to top

                              Previous | Next »