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Joico Color Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

33.8 oz

Item #: 2501853

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Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 432 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Great smell (199)
  • Cleans thoroughly (173)
  • Lathers well (142)
  • Adds shine (134)
  • Improves hair health (116)

Cons

  • Dries hair out (55)
  • Doesn't lather well (45)
  • Doesn't work (22)
  • Harsh (14)
  • Poor texture (6)

Best Uses

  • Daily use (87)
  • Fine hair (44)
  • Weekly use (32)
  • Oily hair (31)
  • Thick hair (30)
    • Hair Type:
    • Straight hair (166), Wavy hair (153), Very curly hair (19)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)
    • Reviewer Profile:
    • Beauty conscious (156), Survivalist / minimalist (82), Product junkie (70), Brand buyer (25), Budget shopper (24)

Reviewed by 432 customers

Displaying reviews 1-10

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5.0

Love this stuff!

By kms51

from Wadsworth, OH

About Me Product Junkie

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well
  • protects color

Cons

    Best Uses

    • color-treated hair

    Comments about Joico Color Balance Purple Shampoo:

    I have been using this shampoo for over a year and really like it. It prevents my blonde hair from becoming brassy, dry, or faded. I would highly recommend this to any blondes who color their hair!

    • Hair Type:
    • Straight Hair
     
    4.0

    brings out the blonde

    By hair help

    from chico ca

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Gentle
    • Great Smell

    Cons

    • Doesn't Lather Well

    Best Uses

    • Daily Use
    • Thinner Hair

    Comments about Joico Color Balance Purple Shampoo:

    really brings out the blonde but hardly any lather

    • Hair Type:
    • Straight Hair
     
    5.0

    Light for my lights

    By Gaby delighted

    from El Centro, CA

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use
      • Thinner Hair

      Comments about Joico Color Balance Purple Shampoo:

      To bring brightenes to my lights

      • Hair Type:
      • Wavy Hair
       
      5.0

      Good product. I wanted to tone down the blonde.

      By PAW

      from Manahawkin

      About Me Minimalist

      Verified Buyer

      Pros

      • Tones down blonde

      Cons

        Best Uses

        • Use every other wash

        Comments about Joico Color Balance Purple Shampoo:

        This product is good for grey hairs.

        • Hair Type:
        • Wavy Hair
         
        5.0

        I noticed a difference as soon as I got out of the shower

        By Britt

        from Oklahoma

        Verified Buyer

        Pros

        • Keeps hair looking more blonde

        Cons

          Best Uses

            Comments about Joico Color Balance Purple Shampoo:

            I use it 2-3 times a week. Many people have asked if I've gotten highlights recently.

            • Hair Type:
            • Wavy Hair
             
            5.0

            I need to buy again!

            By Chugss

            from Phoenix az

            Verified Buyer

            Comments about Joico Color Balance Purple Shampoo:

            Greattt left my hair soft and shiny and volumous! Lol

             
            5.0

            Yes please

            By SuzyCue

            from Oklahoma

            Verified Buyer

            Comments about Joico Color Balance Purple Shampoo:

            I was able to see a difference the first time I used this product!

            • Hair Type:
            • Straight Hair
             
            5.0

            Love it!

            By gr8dane

            from Denver, CO

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Thinner Hair

              Comments about Joico Color Balance Purple Shampoo:

              This is just what I was looking for - AND - the price was amazing for this size bottle!

              • Hair Type:
              • Wavy Hair
               
              2.0

              Egh

              By greasy and disturbed

              from Oakbrook

              Comments about Joico Color Balance Purple Shampoo:

              Overall, for toning my hair yes. But this shampoo made my hair a combination of dry and greasy. Never again will I purchase.

               
              5.0

              Keeps my gray bright. I really like it.

              By Maria

              from Sonora

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about Joico Color Balance Purple Shampoo:

                Keep my gray bright

                • Hair Type:
                • Wavy Hair

                Displaying reviews 1-10

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