skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Color Balance Purple Shampoo
Joico Color Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

Item 2284832

2 for $20! Special Free Gift with Purchase! Click for Offer Details

Size:10.1 oz

Options

View All Options
GIFT WITH PURCHASE

FREE K-Pak Reconstructor with any $20 Joico purchase (offer valid 10/1/17-10/21/17 or while supplies last)

Travel Size K-PAK Deep-Penetrating Reconstructor

Find in Store-

Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 469 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Great smell (220)
  • Cleans thoroughly (194)
  • Lathers well (160)
  • Adds shine (149)
  • Improves hair health (128)

Cons

  • Dries hair out (61)
  • Doesn't lather well (47)
  • Doesn't work (23)
  • Harsh (14)
  • Poor texture (6)

Best Uses

  • Daily use (94)
  • Fine hair (54)
  • Oily hair (36)
  • Thick hair (36)
  • Weekly use (32)
    • Hair Type:
    • Straight hair (180), Wavy hair (175), Very curly hair (19)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)
    • Reviewer Profile:
    • Beauty conscious (176), Survivalist / minimalist (88), Product junkie (78), Brand buyer (25), Budget shopper (24)

Reviewed by 469 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

So far so good

By TLA1

from Chino, ca

About Me Minimalist

Verified Buyer

Pros

  • Cleans Thoroughly
  • Lessens brassiness

Cons

    Best Uses

      Comments about Joico Color Balance Purple Shampoo:

      This is the first time I have tried purple shampoo. So far I have noticed a difference in my hair color. The yellow, brassy color is diminished.

      • Hair Type:
      • Wavy Hair
       
      5.0

      Best Purple Shampoo!

      By Elegator

      from Mission Viejo, CA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well
      • Removes Gold tones from Ash Blonde

      Cons

        Best Uses

        • Ash Blonde Hair

        Comments about Joico Color Balance Purple Shampoo:

        Wow! Only one use removed all gold tones from my Ash Blonde hair! I use it 2x a week. This is the best purple shampoo I've ever used.

        • Hair Type:
        • Wavy Hair
         
        4.0

        Would purchase again

        By Jay

        from Monterey Park

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Great Smell
        • Lathers Well
        • Removes yellow tones

        Cons

        • Dries Hair Out

        Best Uses

          Comments about Joico Color Balance Purple Shampoo:

          Use every two weeks to remove yellow tones & it works like a charm. Don't over use because it will dry out your hair.

          • Hair Type:
          • Straight Hair
           
          4.0

          Restock

          By Sandra

          from Portland OR

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Lathers Well

          Cons

          • Greasy

          Best Uses

          • Thicker Hair

          Comments about Joico Color Balance Purple Shampoo:

          None

          • Hair Type:
          • Wavy Hair
           
          5.0

          Just awesome!

          By Jser!

          from Houston, Tx

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Oily Hair
            • Thinner Hair

            Comments about Joico Color Balance Purple Shampoo:

            I highly i recommend this product for highlights it brings them back to life! I love it

            • Hair Type:
            • Wavy Hair
             
            5.0

            Best shampoo for blonde/silver/color-treated hair

            By Amanda

            from Los Angeles, CA

            About Me Product Junkie

            Verified Reviewer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Improves Hair Health

            Cons

              Best Uses

              • Daily Use

              Comments about Joico Color Balance Purple Shampoo:

              This shampoo has been such a game-changer for my color-treated, dry hair. I got caramel highlights in my hair more than 2 months ago. Ever since them I have been using this shampoo along with the purple Joico conditioner every other day. My highlights look as beautiful and vibrant as they did when I first got my highlights done. It also leaves my hair feeling so smooth. Will definitely keep repurchasing this stuff.

              • Hair Type:
              • Wavy Hair
               
              5.0

              holy grail shampoo

              By kels

              from maryland

              Comments about Joico Color Balance Purple Shampoo:

              I have very ashy white blonde hair. I hate hate hate when any kinds of gold tones or brassiness appears in it. this shampoo has been my go to shampoo for the past 3 years. I have tried other brands and they just don't compare. I will leave this in my hair for 5-10 mins while in the shower and it just works magic. if you leave it in for as long as I do with as bright of hair as I do, there may be a lavender hue to your hair when it's dry but i actually love it and it does go away. it cleans my hair and lathers really well which other purple shampoos do not. i use this shampoo with the joico conditioner that comes in a blue bottle...i forgot what it's called. that combo is just incredible. my hair looks revived and like I just walked out of a solon every time. I don't see me ever switching my hair routine!

               
              5.0

              I love this product!

              By Alex

              from PA

              About Me Product Junkie

              Verified Reviewer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                  Comments about Joico Color Balance Purple Shampoo:

                  This shampoo and conditioner combo is amazing. I recommend leaving the shampoo in for 30-45 minutes before rinsing for best results. Once I started leaving it in longer the brass look was eliminated!

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Love

                  By Brookie

                  from Orange, CA

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Daily Use
                    • Oily Hair
                    • Thicker Hair
                    • Thinner Hair

                    Comments about Joico Color Balance Purple Shampoo:

                    I love this shampoo. Visibly brightens my blonde hair, smells really good, no irritation, not too incredibly pricey.

                    • Hair Type:
                    • Straight Hair
                     
                    4.0

                    Perfect for toning blonde

                    By LaurS

                    from Knoxville, TN

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Tones brassy blonde

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about Joico Color Balance Purple Shampoo:

                      I wash my blonde hair three times a week and use this to help tone the brass. It works the best and I've tried so many other brands!

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »