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Joico Color Balance Purple Shampoo

Joico

Color Balance Purple Shampoo

Item 2501853

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Size:33.8 oz

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Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:
  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Dmdm Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Purple Shampoo
 
4.4

(based on 498 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Great smell (236)
  • Cleans thoroughly (211)
  • Lathers well (174)
  • Adds shine (159)
  • Improves hair health (140)

Cons

  • Dries hair out (67)
  • Doesn't lather well (51)
  • Doesn't work (24)
  • Harsh (14)
  • Poor texture (6)

Best Uses

  • Daily use (98)
  • Fine hair (56)
  • Oily hair (38)
  • Thick hair (37)
  • Weekly use (32)
    • Hair Type:
    • Wavy hair (191), Straight hair (190), Very curly hair (21)
    • My Beauty Routine Takes:
    • 30 minutes (25), 10 minutes (13), 1+ hour (12)
    • Reviewer Profile:
    • Beauty conscious (186), Survivalist / minimalist (93), Product junkie (85), Brand buyer (25), Budget shopper (24)

Reviewed by 498 customers

Displaying reviews 1-10

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4.0

I plan to buy this again

By Katie J

from WV

About Me Product Junkie

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Blonde

    Comments about Joico Color Balance Purple Shampoo:

    This is one of the better purple shampoos I've used. Smells lovely. Isn't so harsh to my blonde hair like other

    • Hair Type:
    • Wavy Hair
     
    4.0

    AMAZING FOR UNNATURAL BLONDES

    By Vanna

    from Nc

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Brightens
    • Cleans Thoroughly
    • Great Smell

    Cons

      Best Uses

      • Bleached hair

      Comments about Joico Color Balance Purple Shampoo:

      I absolutely love kenra products and previously bought their purple shampoo, but it just wasn't doing the trick. My hair still had the brassy tones bleached hair gets after a while. Joico brought my blonde back to life!! A little expensive but well worth it!

      • Hair Type:
      • Wavy Hair
       
      4.0

      ❤❤❤ this purple shampoo. It leaves my hair silky and soft.

      By Janessa

      from Baxter

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Lathers Well

      Cons

        Best Uses

          Comments about Joico Color Balance Purple Shampoo:

          I love this purple shampoos

          • Hair Type:
          • Straight Hair
           
          4.0

          Decent Toning Shampoo

          By Olivia

          from Rochester

          About Me Product Junkie

          Verified Buyer

          Pros

          • Gentle
          • Great Smell
          • Toning

          Cons

          • Doesn't Lather Well

          Best Uses

          • Toning

          Comments about Joico Color Balance Purple Shampoo:

          I use this product as needed to maintain ashy tones in my bleached hair. I really like the amount of purple color the product applies, it tones to just the right level without turning hair gray or leaving it brassy. The only thing I don't love about this product is that it does not lather well, so it is difficult to get the tone evenly distributed throughout every area of hair.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Use it all the time

          By Rockin' chair Granny

          from Texas

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Thinner Hair

            Comments about Joico Color Balance Purple Shampoo:

            Works on my hair

            • Hair Type:
            • Straight Hair

            (0 of 1 customers found this review helpful)

             
            5.0

            Great for keeping platinum colored hair from turning brassy

            By Pauline

            from Birmingham Alabama

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Lathers Well

            Cons

              Best Uses

                Comments about Joico Color Balance Purple Shampoo:

                To keep blonde colored hair vibrant

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Luv it

                By Moni

                from Selma Ca

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Improves Hair Health

                Cons

                  Best Uses

                    Comments about Joico Color Balance Purple Shampoo:

                    Color brightens up.

                    • Hair Type:
                    • Straight Hair
                     
                    4.0

                    Excellent for Blonde Hair!

                    By Susanna

                    from New York, New York

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Improves Hair Health

                    Cons

                    • Doesn't Lather Well

                    Best Uses

                    • Oily Hair
                    • Thicker Hair

                    Comments about Joico Color Balance Purple Shampoo:

                    This product is great for eliminating brassy tones in your blonde hair! Leaves hair feeling clean and marvelous. Only complaint is that it has a bit of a dry finish, so I always put a leave in conditioner when using this shampoo.

                    • Hair Type:
                    • Straight Hair
                     
                    3.0

                    Dried my hair terribly

                    By Chio

                    from Orlando

                    Comments about Joico Color Balance Purple Shampoo:

                    It didn't work for me. From the first wash I felt my hair ended up like a burlap. LOL Heck no...I'm not going to use that anymore.

                     
                    5.0

                    Love it

                    By Kendra

                    from Ohio

                    About Me Product Junkie

                    Verified Reviewer

                    Pros

                    • Adds Volume
                    • Great Smell
                    • Lathers Well

                    Cons

                    • Dries Hair Out

                    Best Uses

                      Comments about Joico Color Balance Purple Shampoo:

                      I'm not going to lie I was skeptical at first, ai left it on for about 5 minutes and barely noticed any difference. I gave it another chance and left it on for 25 minutes on damp hair and made sure there was a good amount of purple still visible and it completely changed my hair. It pulled all the yellow and put my hair to a nice ashy blonde. I find rubbing the shampoo in both hands before applying makes for a better lather.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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