skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Color Balance Blue Shampoo
Joico Color Balance Blue Shampoo

Joico

Color Balance Blue Shampoo

10.1 oz

Item #: 2284831

On sale 2 for $20. Discount applied in cart!

Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair.

Benefits:

  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos
  • Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks)*
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine for healthier hair with every use

* When both Color Balance Blue Shampoo and Conditioner are used.

Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamide Mea, Cocamidopropyl Betaine, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Camellia Sinensis Leaf Extract, Bis-Diisopropanolamino- PG-Propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Polysorbate 20, Butyloctanol, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Panthenol, Polyamide-2, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, DMDM Hydantoin, Sodium Hydroxide, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Blue 1 (CI 42090).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Blue Shampoo
 
3.9

(based on 139 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Great smell (44)
  • Cleans thoroughly (41)
  • Lathers well (35)
  • Adds shine (29)
  • Improves hair health (28)

Cons

  • Dries hair out (23)
  • Doesn't lather well (14)
  • Doesn't work (11)
  • Harsh (9)
  • Poor texture (3)

Best Uses

  • Daily use (19)
  • Weekly use (17)
  • Thick hair (14)
  • Curly hair (9)
  • Oily hair (8)
    • Was this a gift?:
    • No (4)
    • Hair Type:
    • Wavy hair (46), Straight hair (36), Very curly hair (9)
    • Reviewer Profile:
    • Beauty conscious (36), Product junkie (28), Survivalist / minimalist (16), Budget shopper (14), Brand buyer (12)
    • My Beauty Routine Takes:
    • 30 minutes (13), 1+ hour (10), 10 minutes (6)

Reviewed by 139 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

All I use!!

By hp

from Florida

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Colored Hair

    Comments about Joico Color Balance Blue Shampoo:

    Great Product!!! I have gone from Box Dark Auburn to a lovely blonde and this is the product that keeps the brassiness out!!!

    • Hair Type:
    • Wavy Hair

    (2 of 2 customers found this review helpful)

     
    5.0

    Helped with brassiness

    By 118Octane

    from Fairbanks, AK

    About Me Beauty Conscious

    Verified Reviewer

    Pros

    • Reduces Brassiness

    Cons

    • Doesn't Lather Well

    Best Uses

      Comments about Joico Color Balance Blue Shampoo:

      Applied to brassy parts and left in for about 10 minutes while I showered. After the first use I noticed a significant reduction in the brassiness of my balyage transition.

      • Hair Type:
      • Wavy Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      Love it

      By Hairchic79

      from Princeton wv

      About Me Professional Stylist

      Verified Reviewer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Oily Hair
        • Thicker Hair
        • Thinner Hair

        Comments about Joico Color Balance Blue Shampoo:

        This is for dark hair that is highlighted....mot light blonde...blue cancels orange...purple cancels yellow

        • Hair Type:
        • Straight Hair
         
        5.0

        I am repurchasing for sure!

        By Mel

        from Santa Fe, NM

        About Me Product Junkie

        Verified Buyer

        Pros

        • Toned down orange tones

        Cons

        • Doesn't Lather Well

        Best Uses

          Comments about Joico Color Balance Blue Shampoo:

          I used this shampoo to tone down orange hues in my hair and it definitely did the job! I lightened my brown hair and did a copper balayge but it had a very orange hue. This toned that down and now it looks great!

          • Hair Type:
          • Straight Hair

          (0 of 1 customers found this review helpful)

           
          5.0

          Really does work

          By Alskfbcken

          from Washington DC

          About Me Minimalist

          Pros

            Cons

            • Dries Hair Out

            Best Uses

              Comments about Joico Color Balance Blue Shampoo:

              Watched a bunch of online reviews that said this doesn't work, but it does! I have brown hair with balayage. It does work! I left it on for probably 7 or 8 minutes instead of 1-3 like it says. No blue staining at all. After one use it definitely toned the brassiness down. It's not gone but tinted shampoo usually does take a few rounds.

              • Hair Type:
              • Wavy Hair
               
              5.0

              For Silver aka Grey Hair :-)

              By Stormy

              from New Waverly, Texas

              About Me Product Junkie

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Great Smell

              Cons

                Best Uses

                  Comments about Joico Color Balance Blue Shampoo:

                  I have 80% white hair. I like to call it silver. My hair turns very brassy and yellow easily. This product is strong, it has turn my hair blue but I left it on too long or I used it too frequently. The key with this product is use up to 3 times a week, rinse, rinse, rinse, rinse and what ever you do, don't leave it on more than 10 minutes (my hair was BLUE for a day or two). I do love this product. I have recommended to salon owners as well as all my friends.

                  • Hair Type:
                  • Straight Hair
                   
                  1.0

                  This product ruined my hair

                  By Hana

                  from Missouri

                  About Me Beauty Conscious

                  Pros

                  • Great Smell

                  Cons

                  • Dries Hair Out
                  • Harsh
                  • Ineffective

                  Best Uses

                  • Daily Use
                  • Strong Hair

                  Comments about Joico Color Balance Blue Shampoo:

                  This product has very strong ingredients and because of that I got an allergic reaction. My scalp became very flaky and red. I couldn't sleep during the night because my scalp itched so hard. Also this product does not keep the brassy colors out of your hair at all.

                  • Hair Type:
                  • Wavy Hair

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  Love this Product!

                  By Lynne

                  from Lansing, Mi

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Cleans Thoroughly
                  • Lathers Well

                  Cons

                  • Tones down brassiness

                  Best Uses

                  • Curly Hair
                  • Oily Hair
                  • Thicker Hair

                  Comments about Joico Color Balance Blue Shampoo:

                  Tones the brassy overtones!

                  • Hair Type:
                  • Wavy Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  I will be buying this product many more times!

                  By Kaylee Koenighain

                  from Hiawatha, IA

                  About Me Product Junkie

                  Verified Reviewer

                  Pros

                  • Adds Shine
                  • Blue!
                  • Cleans Thoroughly
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                  • Dries Hair Out

                  Best Uses

                  • Every Few Washes
                  • Thicker Hair

                  Comments about Joico Color Balance Blue Shampoo:

                  I use this product every two or three days. The bottle says use it two to three times a week. I really see a difference every time I wash my hair with this shampoo! I love it. Before I actually bought this product, I read EVERY SINGLE comment on Ulta and was very scared to try this shampoo with some of the negative comments about it changing the color to green or whatever and staining things blue. However, that is not the case at all. My blonde doesn't look green, it looks brighter and cleaner. The first wash I did with this shampoo, I was so amazed. I think everyone needs this shampoo in their life! It's life changing honestly. It DOES NOT stain hands or showers at all. Your hands look blue because they have the product on them. It washes off right away. Do not worry when buying this product! Also, it does dry your hair out just a tiny bit so MAKE SURE you pair it with the Joico Color Balance Blue Conditioner as well! They work amazing together and you should get both of them! Best shampoo ever!

                  • Hair Type:
                  • Wavy Hair

                  (3 of 3 customers found this review helpful)

                   
                  5.0

                  Good for canceling out orange

                  By PK

                  from WI

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                    Cons

                    • Doesn't Lather Well

                    Best Uses

                      Comments about Joico Color Balance Blue Shampoo:

                      No matter who I go to, my Asian hair always has some tone of orange after I lighten my hair. I used Clairol Shimmering Lights purple shampoo on a previous dye job and it toned down the orange but it was still noticeable. I had gotten my hair done again so I did research and found that for dark hair, blue shampoo worked better to cancel orange. I bought this particular shampoo based on research and reviews. It definitely tones down the orange much better than the purple shampoo but I noticed that I end up using more because it doesn't later as nice and takes more product to create a lather. I would recommend to anyone with dark hair looking to tone down brassy or orange hair. I use it 2-3 times a week, leave it in for about 5 minutes, and follow up with a lot of conditioner and some coconut oil on damp hair and a little more after styling.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »