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Joico Color Balance Blue Shampoo

Joico

Color Balance Blue Shampoo

33.8 oz (online only)

Item #: 2501852

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Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair.

Benefits:

  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos
  • Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks)*
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine for healthier hair with every use

* When both Color Balance Blue Shampoo and Conditioner are used.

Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamide Mea, Cocamidopropyl Betaine, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Camellia Sinensis Leaf Extract, Bis-Diisopropanolamino- PG-Propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Polysorbate 20, Butyloctanol, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Panthenol, Polyamide-2, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, DMDM Hydantoin, Sodium Hydroxide, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Blue 1 (CI 42090).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Blue Shampoo
 
3.8

(based on 88 reviews)

73%

of respondents would recommend this to a friend.

Pros

  • Effective (22)
  • Easy to use (20)
  • Cleans thoroughly (19)
  • Great smell (18)
  • Lathers well (15)

Cons

  • Dries hair out (16)
  • Doesn't work (7)
  • Doesn't lather well (6)
  • Harsh (5)
  • Poor texture (3)

Best Uses

  • Weekly use (17)
  • Daily use (8)
  • Women (6)
  • Thick hair (5)
  • Curly hair (4)
    • Was this a gift?:
    • No (4)
    • Hair Type:
    • Wavy hair (19), Straight hair (17), Very curly hair (8)
    • Reviewer Profile:
    • Beauty conscious (17), Budget shopper (14), Brand buyer (12), Product junkie (11), Survivalist / minimalist (11)
    • My Beauty Routine Takes:
    • 30 minutes (13), 1+ hour (10), 10 minutes (6)

Reviewed by 88 customers

Displaying reviews 1-10

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4.0

Loved it

By Shmellyrelly

from Kennewick, WA

About Me Minimalist

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell

Cons

  • Dries Hair Out

Best Uses

    Comments about Joico Color Balance Blue Shampoo:

    Recently died my hair for the first time and this is doing great with helping me keep the color!

    • Hair Type:
    • Wavy Hair
     
    4.0

    Yes

    By Melanie

    from Elk Grove

    Verified Buyer

    Pros

    • Cleans Thoroughly

    Cons

      Best Uses

      • Daily Use

      Comments about Joico Color Balance Blue Shampoo:

      That are up nice and it keeps the hair blue longer

      • Hair Type:
      • Straight Hair
       
      5.0

      Really works!!

      By Dana

      from NJ

      About Me Product Junkie

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Masks any brassy tones

      Cons

        Best Uses

          Comments about Joico Color Balance Blue Shampoo:

          My stylist recommended it, and it really works!

          • Hair Type:
          • Wavy Hair
           
          5.0

          Recommend this product

          By Daisy

          from Kansas City, MO

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • brown color treated hair to maintain color!

            Comments about Joico Color Balance Blue Shampoo:

            This product is great. I have naturally very curly hick hair. I recently got my hair colored from dark brown a level 2 to a chocolate brown level 5-6 and added honey,Carmel and ash blonde highlights! It's very blue to help maintain the color and keep away the brassy/orange I don't want in my hair!

            • Hair Type:
            • Very Curly Hair
             
            1.0

            Turned my blonde blue!

            By Pk

            from San diego

            About Me Beauty Conscious

            Pros

              Cons

              • Turned my hair blue

              Best Uses

                Comments about Joico Color Balance Blue Shampoo:

                I was trying to keep my balayage up to date in between getting my hair done and it turned my blonde blue!

                • Hair Type:
                • Wavy Hair

                (1 of 1 customers found this review helpful)

                 
                2.0

                Didn't fix color

                By KD

                from Iowa

                Comments about Joico Color Balance Blue Shampoo:

                It nourished my hair pretty well which is why I gave it two stars rather than one, but it did no color-correcting whatsoever. I even tried using it more often than they recommended. Still no results.

                (1 of 1 customers found this review helpful)

                 
                4.0

                Better than I expected

                By leclairt

                from Central Valley, California

                About Me Beauty Conscious

                Pros

                • Great Smell

                Cons

                  Best Uses

                  • Curly Hair

                  Comments about Joico Color Balance Blue Shampoo:

                  I bought both the conditioner and the shampoo- the shampoo is brilliantly blue, and has a very strange consistency; almost like slime putty. That being said, it lathered well, and I didn't find it too drying. It did turn my hands blue until I washed my face, but was easy to remove. My blonde highlights looked brighter- overall pleased. Most definitely follow with conditioner.

                  • Hair Type:
                  • Wavy Hair
                   
                  4.0

                  Awesome

                  By Em

                  from San Jose, ca

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Improves Hair Health

                  Cons

                  • Doesn't Lather Well

                  Best Uses

                  • Daily Use

                  Comments about Joico Color Balance Blue Shampoo:

                  I use it to help with the natural red in my hair. This shampoo eliminates my brassy look from coming out

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  I would buy this product again

                  By Alexa

                  from Saint Louis

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Improves Hair Health

                  Cons

                    Best Uses

                      Comments about Joico Color Balance Blue Shampoo:

                      I use this product to maintain my new balyage hair coloring.

                      • Hair Type:
                      • Straight Hair

                      (4 of 5 customers found this review helpful)

                       
                      3.0

                      It's not made to maintain blue hair color!

                      By Assumed Wrong

                      from Denver, CO

                      About Me Beauty Conscious

                      Pros

                        Cons

                        • Dries Hair Out

                        Best Uses

                        • Thicker Hair

                        Comments about Joico Color Balance Blue Shampoo:

                        I've been coloring my hair various shades of violet and burgundy for a while. We went purple once, and my stylist told me to get "purple shampoo." She said one client used it daily and her blond hair turned purple. I assumed I was getting this to maintain the purple? Bottle said it was to prevent/minimize brassiness on blond/gray hair, so I was stoked Joico (fave brand) came out with blue, for brunettes. I'm Neutral/Cool and copper, brass, bronze, any warm color hair looks horrible on me. I was surprised the product had sodium laurel sulfate, the #1 hair color stripper. And to let both shampoo and conditioner sit for a few minutes. So I got my 2 bottles of blue, got a fresh new color/style, and went on a retreat. Used every other day. Within 2 weeks all purple/violet was gone and I was just a reddish brunette. ??? Now I understand the INTENT of the product. When you're brunette, and color your hair some shade of brown, you use this as the color fades to control the brassiness since natural color was lifted out of the hair and what's left is starting to show. If you have a fun color, no matter if permanent, it will strip it. Also, I have thin hairs and the duo left my hair feeling like straw once dry. I wish they were more clear the intent on the bottle, but whatever I finally learned. Use sparingly! Like 1 maybe 2x/week if you shower daily. I'm saying I would recommend because to maintain your brunette - if you didn't change your color from brunette - the stuff works.

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

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