Skip Content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Color Balance Blue Shampoo
Joico Color Balance Blue Shampoo

Joico

Color Balance Blue Shampoo

Item #: 2284831 Size: 10.1 oz

Buy 2, get 1 FREE! Add 3 items to qualify!

Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair.

Benefits:

  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos
  • Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks)*
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine for healthier hair with every use

* When both Color Balance Blue Shampoo and Conditioner are used.

Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamide Mea, Cocamidopropyl Betaine, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Camellia Sinensis Leaf Extract, Bis-Diisopropanolamino- PG-Propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Polysorbate 20, Butyloctanol, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Panthenol, Polyamide-2, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, DMDM Hydantoin, Sodium Hydroxide, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Blue 1 (CI 42090).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Blue Shampoo
 
3.9

(based on 64 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Effective (22)
  • Easy to use (20)
  • Smells great (14)
  • Good value (11)
  • Great smell (11)

Cons

  • Dries hair out (8)
  • Doesn't work (4)
  • Doesn't lather well (3)
  • Harsh (3)
  • Poor texture (3)

Best Uses

  • Weekly use (17)
  • Women (6)
  • Daily use (4)
  • Thick hair (4)
    • Was this a gift?:
    • No (4)
    • Hair Type:
    • Straight hair (10), Wavy hair (8), Very curly hair (4)
    • Reviewer Profile:
    • Budget shopper (14), Brand buyer (12), Beauty conscious (10), Product junkie (5), Survivalist / minimalist (4)
    • My Beauty Routine Takes:
    • 30 minutes (13), 1+ hour (10), 10 minutes (6)

Reviewed by 64 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Works great!!!

By Chell

from Florence, KY

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Thicker Hair

    Comments about Joico Color Balance Blue Shampoo:

    Excellent product!! My stylist recommended it.

    • Hair Type:
    • Straight Hair

    (0 of 1 customers found this review helpful)

     
    5.0

    I love it.

    By Sil.

    from Rockford I'll

    About Me Professional Stylist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Thicker Hair

      Comments about Joico Color Balance Blue Shampoo:

      I really like it.

      • Hair Type:
      • Straight Hair
       
      5.0

      MUST need for brunettes

      By Jim the runner

      from San Leandro

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Lathers Well
      • Maintains color

      Cons

        Best Uses

        • Brown hair

        Comments about Joico Color Balance Blue Shampoo:

        If you are a naturally darker hair & want to go lighter, this is the product for you. I have ombré/balayage hair & my roots tend to turn black/gold/brassy because my hair is so dark, after trying this recommended by my hairstylist, everything has changed, my hair is no longer brassy & the brown is staying! Looovee this

         
        1.0

        Makes my hair feel disgusting

        By Kate

        from Ohio

        About Me Minimalist

        Pros

          Cons

          • Doesn't Lather Well
          • Dries Hair Out
          • Harsh

          Best Uses

            Comments about Joico Color Balance Blue Shampoo:

            I poured a gob of this shampoo into my hand and massaged it into my hair for the recommended 5 minutes two days ago and my HANDS are still rough and dry from it. There is no way this stuff is good for your hair.

            This shampoo contains sulfates as the second ingredient. It doesn't make sense that a color depositing shampoo has the #1 worst ingredient for color treated hair.

            Im going back to my previous solution: blue manic panic, HIGHLY watered down, either with watet or mixed with my conditioner. This is cheaper and healthier!

            • Hair Type:
            • Wavy Hair
             
            5.0

            Love it !

            By Hj

            from Deltona FL

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Thicker Hair

              Comments about Joico Color Balance Blue Shampoo:

              Was a little nervous to try it but I'm in love

              • Hair Type:
              • Very Curly Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              My hair has never looked better!

              By Lauren

              from GA

              About Me Beauty Conscious

              Pros

              • Knocks out brassiness.

              Cons

                Best Uses

                  Comments about Joico Color Balance Blue Shampoo:

                  This is the best shampoo I have ever used on my brunette highlighted hair. My hair stylist noticed the improvement & started using it herself! Knocks out the brassiness & left my orangey locks a beautiful caramel as intended!

                  • Hair Type:
                  • Straight Hair
                   
                  3.0

                  Like Joico

                  By msar62

                  from El Paso, Tx

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Improves Hair Health

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Joico Color Balance Blue Shampoo:

                    Adds shine and washes away the yellowish color. Makes my highlights look nice.

                    • Hair Type:
                    • Wavy Hair

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    Minimally helped with brassiness but overall did not work

                    By Rose C

                    from San Jose, CA

                    About Me Beauty Conscious

                    Pros

                    • Great Smell

                    Cons

                    • Doesn't Lather Well
                    • Ineffective

                    Best Uses

                      Comments about Joico Color Balance Blue Shampoo:

                      This is my first time using a blue shampoo but not new to using purple shampoos. I was very hopeful that this product would work since I have ombre/balayage brown-blonde asian hair. As some of you may know asian hair can get pretty orange. I recently had my hair toned and after 3 washes the toner washed out and this did nothing to keep the tone in. I gave it the benefit of the doubt by using it till it was finished but sad to say I wont be purchasing this product again.

                      • Hair Type:
                      • Wavy Hair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Worked on first application!

                      By Cassie

                      from Denver

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                        Cons

                          Best Uses

                          • To color correct brassy red highlights

                          Comments about Joico Color Balance Blue Shampoo:

                          I needed an inbetween salon color corrector for Auburn highlights (have very dark brown hair). This stuff is seriously blue (even stained my hands temporarily). It worked beautifully at cancelling orange tones in my hair and added back the dimension and shine I left the salon with. It really works and can't beat the price!

                          • Hair Type:
                          • Very Curly Hair
                           
                          2.0

                          Would not recommend....

                          By Mp

                          from Odessa, tx

                          About Me Product Junkie

                          Verified Buyer

                          Pros

                            Cons

                            • Dries Hair Out
                            • Ineffective

                            Best Uses

                              Comments about Joico Color Balance Blue Shampoo:

                              I was hoping this product would help neutralize my orange tones but it didn't. What it did do was strip the treatment and glaze from my hair and left it VERY dry. I usually love Joico products.

                              • Hair Type:
                              • Straight Hair

                              Displaying reviews 1-10

                              Back to top

                              Previous | Next »