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Joico Color Balance Blue Shampoo

Joico

Color Balance Blue Shampoo

33.8 oz

Item #: 2501852

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Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair.

Benefits:

  • Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos
  • Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks)*
  • Multi-Spectrum Defense Complex helps protect color against fading while Bio Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine for healthier hair with every use

* When both Color Balance Blue Shampoo and Conditioner are used.

Apply to wet hair. Lather . Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamide Mea, Cocamidopropyl Betaine, Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Camellia Sinensis Leaf Extract, Bis-Diisopropanolamino- PG-Propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Polysorbate 20, Butyloctanol, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Panthenol, Polyamide-2, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, DMDM Hydantoin, Sodium Hydroxide, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Blue 1 (CI 42090).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoColor Balance Blue Shampoo
 
3.9

(based on 172 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Great smell (61)
  • Cleans thoroughly (58)
  • Lathers well (49)
  • Improves hair health (38)
  • Adds shine (37)

Cons

  • Dries hair out (27)
  • Doesn't lather well (19)
  • Doesn't work (16)
  • Harsh (10)
  • Poor texture (3)

Best Uses

  • Daily use (22)
  • Weekly use (18)
  • Thick hair (17)
  • Curly hair (11)
  • Oily hair (10)
    • Hair Type:
    • Wavy hair (59), Straight hair (49), Very curly hair (12)
    • My Beauty Routine Takes:
    • 30 minutes (13), 1+ hour (10), 10 minutes (6)
    • Reviewer Profile:
    • Beauty conscious (47), Product junkie (37), Survivalist / minimalist (23), Budget shopper (14), Brand buyer (12)
    • Was this a gift?:
    • No (4)

Reviewed by 172 customers

Displaying reviews 1-10

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4.0

love this product for my blonde hair

By DD

from FX, VA

About Me Product Junkie

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Improves Hair Health

Cons

    Best Uses

      Comments about Joico Color Balance Blue Shampoo:

      will buy again

      • Hair Type:
      • Wavy Hair
       
      1.0

      Blue shampoo is awful

      By Nicole

      from Austin, Tx

      Verified Buyer

      Pros

      • Great Smell

      Cons

      • Dries Hair Out
      • Harsh

      Best Uses

        Comments about Joico Color Balance Blue Shampoo:

        This product was extremely drying to my hair. I take pride in the care of my hair and this further damaged my hair after it has already been colored.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Great product for balayage

        By Leesah

        from Los Angeles CA

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

            Comments about Joico Color Balance Blue Shampoo:

            I use it once a week to eliminate my low lights from turning brassy or coppery

            • Hair Type:
            • Straight Hair
             
            5.0

            Been using this product for months - perfect for highlights

            By Repeat Joico Buyer

            from Massachusetts

            About Me Product Junkie

            Verified Reviewer

            Pros

            • Adds Shine
            • Cleans Thoroughly

            Cons

            • Doesn't Lather Well

            Best Uses

            • Curly Hair
            • Oily Hair
            • Thinner Hair

            Comments about Joico Color Balance Blue Shampoo:

            This product works great when used with the conditioner. Both are necessary for shiny hair which doesn't dry-out. Outside of instructions, when I want to tone down brass quickly, I leave the product in for 10 minutes and the brass is gone. The conditioner I use as directed for 3 minutes or so. This I do every 7-10 days. Maintenance is twice a week with a 3 - 5 minute leave-in time, which has completely eliminated the brass in my hair. When not on a blue day, I use Sebastian products, but I would not be without joico blue shampoo.

            • Hair Type:
            • Very Curly Hair

            (1 of 1 customers found this review helpful)

             
            1.0

            Nope! Not for my hair!

            By LaTaTee

            from Colorado

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Great Smell
            • Lathers Well

            Cons

            • Dries Hair Out
            • Ineffective

            Best Uses

              Comments about Joico Color Balance Blue Shampoo:

              I have curly/wavy dark hair with highlights all over and this made my hair look brassy and orange almost like it took the toner out. My hair also felt like hay after washing it made it very dry. But, I returned that ish! Thankfully joico has the sulfate-free color endure violet shampoo and it did wonders to my hair. It's not for me but don't let my review change your mind about it. It may work for you.

              • Hair Type:
              • Wavy Hair
               
              1.0

              Manager Handed Me The Wrong Bottle

              By KathyO

              from Los Angeles, CA

              About Me Minimalist

              Verified Buyer

              Pros

              • Lathers Well

              Cons

                Best Uses

                  Comments about Joico Color Balance Blue Shampoo:

                  I'm brunette gone Balyage Bronde with the tendency to turn orange....
                  Although I didn't need it, I thought I would keep a bottle of toner shampoo on hand just in case. I specificalky asked for a toner to keep my blonde hair from turning brassy.
                  The manager handed me the product as we kept chatting it up enjoying friendly conversation. Well the next morning I thought maybe it woukd help get even lighter... as I was working product in my hair I thought, "Hmm, isn't this supposed to be a purple shampoo?"
                  I quickly rinsed it out. THE LABEL SAYS IT'S FOR BRUNETTES GONE LIGHT.
                  ⚠️ IT MADE MY BLONDE HAIR A DARKER, GOLD / YELLOW COLOR ⚠️
                  My fault for trusting her and not reading the label prior to purchasing : (

                   
                  1.0

                  Does not eliminate brassy tones!

                  By ModernHippy

                  from Akron

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                    Cons

                    • Ineffective

                    Best Uses

                      Comments about Joico Color Balance Blue Shampoo:

                      I've been struggling with brassy tones in my hair and used this a few times and found zero improvement!

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      LOVE

                      By Jenna K

                      from Midwest, USA

                      About Me Product Junkie

                      Verified Reviewer

                      Pros

                      • Cleans Thoroughly
                      • Great Smell
                      • Lathers Well

                      Cons

                        Best Uses

                          Comments about Joico Color Balance Blue Shampoo:

                          I love this stuff!! I have light brown hair but feel it is very red/warm some days, especially in natural sunlight. I started using this a couple times a week, first shampooing with my regular shampoo and then putting this on and letting it sit for a good 5-10 minutes before rinsing. I feel like I could tell a slight difference in my hair color, and I even had a few people ask me later on if I had colored/lightened my hair! Definitely works. TGFTCW (thank god for the color wheel)

                          • Hair Type:
                          • Straight Hair
                           
                          1.0

                          Didn't fix the orangey brown AT ALL.

                          By Angryangryangry

                          from Baltimore, MD

                          About Me Beauty Conscious

                          Verified Reviewer

                          Pros

                          • Lathers Well

                          Cons

                          • Ineffective

                          Best Uses

                            Comments about Joico Color Balance Blue Shampoo:

                            My hair is I guess ombré/balayage. The blonde ends are fine, but the middle part where my natural color was lifted just slightly, turned super orangey. I am naturally a level 6/7 and the orange part is like a level 7. I figured the level 8-10 pieces would pick up a greenish tinge, but I knew it would wash out quickly since that hair is so pourous. If it fixed the orange, I could live with a tinge of green for a day! It didn't fix any orange though. In fact, it looks MORE orangey now and that's probably because this is a high sulfate shampoo, so whatever toner I had left is now washed out. Plus my ends are green. I've washed them 3 times and it hasn't come out. Great. Would give this a 0 if I could. The only pluses are that it smells nice and lathers well.

                            • Hair Type:
                            • Straight Hair

                            (1 of 1 customers found this review helpful)

                             
                            5.0

                            I can't live without this shampoo!!!

                            By Suzer

                            from Buffalo, NY

                            About Me Beauty Conscious

                            Verified Buyer

                            Pros

                            • Adds Shine
                            • Cleans Thoroughly
                            • Gentle
                            • Keeps my white hair in check

                            Cons

                              Best Uses

                              • White hair

                              Comments about Joico Color Balance Blue Shampoo:

                              Great product!

                              • Hair Type:
                              • Wavy Hair

                              Displaying reviews 1-10

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