skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Clairol Natural Instincts
Clairol Clairol Natural Instincts

Clairol

Clairol Natural Instincts

13 Suede (Light Brown)

Item #: 2097295

This Level 2 hair color is formulated with 100% pure aloe, chamomile, and ginseng to condition hair during coloring. This ammonia-free formula enhances color and shine, but does not lighten hair. If unsure on a shade, choose a shade lighter than your current color. Kit includes: No Amonia Colorant, Developing Lotion, Deep Conditioning Treatment with Aloe, Simple Application Instructions, Professional Gloves.
Precautions: Hair color products may cause allergic reactions, which in rare instances can be serious. Do not color if you have had a previous reaction or if scalp is irritated or injured. To help minimize your risk perform the skin allergy test 48 hours before coloring. Follow enclosed instructions. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying instructions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness.
No Ammonia Colorant: Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Soytrimonium Chloride, Trisodium Ethylenediamine Discucinate, Fragrance, Ethoxydiglycol, Oleth-15, C11-15 Pareth-9, Aloe Barbadensis Flower Extract, Simmondisa Chinesis (Jojoba) Seed Extract, Panax Ginseng Root Extract, Anthemis Nobilis Flower Extract, Oleth-2, Dilinoleic Acid, Cocamidopropyl Betaine, Oleic Acid, Resorcinol, Erythorbic Acid, Sodium Sulfite, Oleamide MIPA, C12-15 Pareth-3, P-Phenylenediamine, Oleth-10, Panthenol, EDTA, M-Aminophenol, 1-Naphthol, P-Aminophenol, 4-Amino-2-Hydroxytoluene Developing Lotion: Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, Oleth-5, Peg-50 Hydrogenated Palmamide, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone Deep Conditioning Treatment with Aloe: Water, Stearyl Alcohol, Cyclopentasiloxane, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Dimethicone, Benzyl Alcohol, Fragrance, Panthenyl Ethyl Ether, EDTA, Panthenol, Aloe Barbadensis Leaf, Methylchloroisothiazolinone, Methylisothiazolinone

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Clairol Natural Instincts
 
4.2

(based on 409 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to use (364)
  • Great color (303)
  • Gentle (297)
  • Natural look (294)
  • Long-lasting (110)

Cons

  • Doesn't last (71)
  • Color misrepresented (33)
  • Messy (18)
  • Difficult to use (5)
  • Smells bad (5)

Best Uses

  • Graying hair (243)
  • New look (156)
  • Touch ups (156)
  • Fine hair (53)
  • Thick hair (47)
    • Commitment To Color:
    • Semi-permanent (219), Temporary (102), Permanent (38), Demi-permanent (27)
    • Reviewer Profile:
    • Beauty conscious (207), Survivalist / minimalist (137), Product junkie (43), Professional stylist (5)

Reviewed by 409 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I love this product!

By Lou

from Colorado Springs

About Me Beauty Conscious

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Natural Look
  • Versatile

Cons

    Best Uses

    • Graying Hair

    Comments about Clairol Natural Instincts:

    Just wish more stores would carry the dark warm brown. I have hazel eyes and this color makes them look so bright. I have so much body when using this product. It is conditioning to my hair.

    • Commitment To Color:
    • Semi-Permanent

    (3 of 3 customers found this review helpful)

     
    4.0

    Great Demi

    By Kat

    from Los Angeles

    About Me Product Junkie

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about Clairol Natural Instincts:

      This is a great product. But it's important to understand color and developers. This is a product meant to deposit color with mininal lift. So if you're wanting to color grays or add some depth to your natural color, this is for you. If you're looking to make a big change from dark to light this isnt what you want. For that you'll want a permanent Level 3 or even a double process. Know your color wheel too. And know that you will NEVER get the color on the model on the box as she doesn't have your hair color, type, texture or condition. Demi perms and level 2 colors will be darker than you expect to begin with. If your hair is damaged and porous it's going to grab the color faster and hold it longer than four weeks. If you're blonde going dark, you need to deposit the pigments you're missing, so don't go from platinum to dark brown without a few steps in between. You can't just buy a box and expect it to be perfect. If you use ash it will pull green. If you use golden it will pull orange. Go a shade lighter than you think when in doubt. If you understand all of this, there won't be any surprises when you color your hair.

      Having said all of that...this is a great product for in between perm color (Level 3) and a great alternative to perm color. I've used this for years even when I was bleach blonde from my natural dark brown without issue. Its perfect for depositing color and much less damaging. Now that I'm sporting nearly black hair and have about 40% gray, I use this in between my Level 3 colors to refresh color and tone down the red that seems to peek out once in a while. Excellent product, especially since Clairol discontinued the old beloved Loving Care line.

      • Commitment To Color:
      • Demi-Permanent
       
      5.0

      Love this product!

      By Fishgoddess

      from Willis, TX

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

        Best Uses

        • Thicker Hair

        Comments about Clairol Natural Instincts:

        This is the first time I tried Clairol Natural Instincts! I usually use either Perfect 10 or the Anti Ageing hair color, which is also by Clairol. I was pleasantly surprised with the way it turned out and I'm sure I will be using this color again in the future.

        • Commitment To Color:
        • Permanent
         
        5.0

        My go to NO STRESS temporary hair color!!!

        By biloxigirl

        from Biloxi, MS

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Natural Look

        Cons

          Best Uses

          • New Look

          Comments about Clairol Natural Instincts:

          Great product, great price

          • Commitment To Color:
          • Semi-Permanent
           
          5.0

          Great product

          By JR

          from Louisiana

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look
          • Versatile

          Cons

            Best Uses

            • Graying Hair
            • Touch Ups

            Comments about Clairol Natural Instincts:

            Very easy to use. Only problem I have is finding the shade that I use.

            • Commitment To Color:
            • Semi-Permanent
             
            1.0

            I would never buy this product again

            By sam

            from Pittsburgh,PA

            Comments about Clairol Natural Instincts:

            It Dried my hair and damaged it. I've been dying my hair for over 20 year and never had such bad experience with hair color as I had with this product.

            • Commitment To Color:
            • Semi-Permanent
             
            5.0

            best hair dye brand ever

            By approachablejalapeno

            from Texas

            Comments about Clairol Natural Instincts:

            Smells great, looks great, conditioner leaves hair feeling soft. All around win

             
            5.0

            I would buy this again!

            By Michele

            from New york

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting

            Cons

              Best Uses

              • Graying Hair
              • New Look
              • Touch Ups

              Comments about Clairol Natural Instincts:

              I love how easy it is to use this. And the results are great!

              • Commitment To Color:
              • Semi-Permanent

              (1 of 1 customers found this review helpful)

               
              4.0

              I like that it is temporary

              By E

              from Florida

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle

              Cons

                Best Uses

                • Graying Hair

                Comments about Clairol Natural Instincts:

                I use it to color the gray. So it looks like highlights.
                my regular dark brown stays the same

                • Commitment To Color:
                • Temporary

                (1 of 2 customers found this review helpful)

                 
                5.0

                Yes I would buy this product again and again.

                By HB Girl

                from Huntington Beach, CA

                About Me Product Junkie

                Verified Buyer

                Pros

                • Easy To Use
                • Great Color
                • Natural Look

                Cons

                • Doesn't Last

                Best Uses

                • Graying Hair
                • Thicker Hair

                Comments about Clairol Natural Instincts:

                I use this product every 3-4 weeks to get rid of the grey!

                • Commitment To Color:
                • Semi-Permanent

                Displaying reviews 1-10

                Back to top

                Previous | Next »