skip to main content
ULTA
  • Home
  • / Makeup
  • / Face
  • / Foundation
  • / Bye Bye Lines Foundation
It Cosmetics Bye Bye Lines Foundation

It Cosmetics

Bye Bye Lines Foundation

1.0 oz Item 2514593

Color:Medium

Options

View All Options

Find in Store-

This product is available in select stores - Click here for locations!

Get your beauty problems solved with IT Cosmetics beauty solutions.

Developed with plastic surgeons, Bye Bye Lines Foundation starts its life as your hydrating anti-aging serum, and is infused with pure color pigments to seamlessly conceal the look of lines, wrinkles and imperfections and give you instant complexion perfection! Perfect for all skin types, this advanced foundation contains anti-aging peptides, caviar extract, hydrolyzed collagen, hyaluronic acid, argan oil and babassu oil, plus vitamins A, C, E, B1, B2, B3, B5, B7, B9 and CoQ10 - and features proprietary Drops of Light Optical Blurring Technology for an airbrushed, lit-from-within glow. Finally, you can experience luminous, sheer-to-medium coverage that makes your skin look younger, not older!

Clinically tested results!
  • 100% showed increased hydration*
  • 100% say skin was soft and smooth*
  • 92% say skin looked more supple*
  • 88% say skin felt younger and healthier*

*Results observed in a clinical study.

Apply 1-2 pumps and smooth onto skin, blending outward from the center of your face with your fingertips or favorite IT Cosmetics' brush for flawless, luminous complexion perfection.
Aqua/Water/Eau, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Neopentyl Glycol Diheptanoate, Isostearyl Isostearate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Tocopheryl Acetate, Sodium Hyaluronate, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Caviar Extract, Maris Aqua/Sea Water/Eau De Mer, Algae Extract, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen, Cholesteryl Isostearate, Cholesteryl Chloride, Cholesteryl Nonanoate, Cucumis Melo (Melon) Fruit Extract, Mangifera Indica (Mango) Fruit Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Citrulline, Argania Spinosa Kernel Oil, Orbignya Oleifera Seed Oil, Folic Acid, Biotin, Ubiquinone, Riboflavin, Thiamine Hcl, Copper Powder, Sodium Benzoate, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Leuconostoc Ferment Filtrate, Superoxide Dismutase, Soybean Peroxidase, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica Granatum Seed Oil, Ceramide Np, Ceramide Ap, Curcuma Longa (Turmeric) Root Extract, Silica, Steareth-20, N-Hydroxysuccinimide, Actinidia Chinensis (Kiwi) Fruit Extract, Propylene Glycol, Butylene Glycol, Perfluorodecalin, Benzoic Acid, Potassium Sorbate, Sorbic Acid, Phenoxyethanol, Ethylhexylglycerin, BHT, Triethoxycaprylylsilane. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBye Bye Lines Foundation
 
3.9

(based on 40 reviews)

67%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (30)
  • Goes on smoothly (30)
  • Lightweight (29)
  • Blends well (26)
  • Good pigmentation (16)

Cons

  • Poor coverage (9)
  • Pricey / poor value (8)
  • Doesn't stay on (5)

Best Uses

  • Light to medium coverage (27)
  • Mature skin (14)
  • Normal skin (12)
  • Dry skin (7)
  • Full coverage (6)
    • Reviewer Profile:
    • Brand buyer (28), Budget shopper (7)

Reviewed by 40 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

yes love this foundation

By Pen

from Janesville WI

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Lightweight
  • Matte Finish

Cons

    Best Uses

      Comments about It Cosmetics Bye Bye Lines Foundation:

      none

       
      4.0

      Love it!

      By WE 2

      from Texas

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting
      • Matte Finish
      • Noncomodegenic

      Cons

        Best Uses

        • Light To Medium Coverage
        • Normal Skin
        • Sensitive Skin

        Comments about It Cosmetics Bye Bye Lines Foundation:

        This foundation is much lighter weight than the Your Skin But Better line. It is very natural looking, but really evens out my skin tone. So far, I love it!

         
        5.0

        Love

        By Shelby

        from Oklahoma

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting
        • Matte Finish

        Cons

          Best Uses

          • Acne-Prone or Oily Skin

          Comments about It Cosmetics Bye Bye Lines Foundation:

          I have very oily skin with cystic acne along my jaw line. This foundation stays on my skin for around 12 hours. I do have to blot oils every 2-3 hours but with others it's every hour. This would most closely compare to Lancôme 24hr wear and Estée Lauder double wear. All 3 are similar and great foundations for oily skin types.

           
          3.0

          Doesn't work for me

          By Lil one

          from gv MO

          About Me Brand Buyer

          Verified Reviewer

          Pros

          • Easy To Apply
          • Goes On Smoothly
          • Lightweight

          Cons

          • Doesn't Stay On
          • Poor Coverage

          Best Uses

          • Light To Medium Coverage

          Comments about It Cosmetics Bye Bye Lines Foundation:

          Would not buy again as for my fine lines i am only 39 but the CC works better still for me than this i also brokeout from something in this only product from it that has done that i love it cc+ i will stick with the first two still seems to be the best

          (1 of 1 customers found this review helpful)

           
          5.0

          This has quickly become my favorite foundation.

          By The Librarian

          from Beaumont, TX

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Lightweight
          • Long-Lasting
          • Matte Finish

          Cons

            Best Uses

            • Full Coverage
            • Mature Skin
            • Normal Skin

            Comments about It Cosmetics Bye Bye Lines Foundation:

            I tried and liked the IT Bye Bye Foundation, but could only get it online as a repeat delivery along with other products I didn't especially want or need. This product works as well, if not better, and is readily available at Ulta. I will continue to use this product.

            (1 of 1 customers found this review helpful)

             
            5.0

            This is my new go to foundation.

            By Moonnite

            from Milford, OH

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight
            • Long-Lasting
            • Matte Finish
            • Noncomodegenic

            Cons

              Best Uses

              • Mature Skin

              Comments about It Cosmetics Bye Bye Lines Foundation:

              I was having a hard time finding a foundation that didn't look cakey and showed wrinkles. This foundation is great. I like it much better than IT Bye Bye foundation that is sold only online and as seen on TV. This doesn't have the flex technology, but it doesn't need it. This definitely lessens the look of wrinkles. The finish looks great and smooth, even if I set it with powder. My husband even noticed. This is a must try.

              (1 of 1 customers found this review helpful)

               
              2.0

              No, returned

              By Sally k

              from Ocala, fl

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Lightweight

              Cons

              • Poor Coverage
              • Pricey / Poor Value

              Best Uses

              • Light To Medium Coverage

              Comments about It Cosmetics Bye Bye Lines Foundation:

              Thin and watery

              (3 of 3 customers found this review helpful)

               
              4.0

              it bye bye lines

              By Lisa

              from Idaho

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting

              Cons

              • Pricey / Poor Value

              Best Uses

              • Full Coverage
              • Mature Skin

              Comments about It Cosmetics Bye Bye Lines Foundation:

              Yes i would recommend and will buy again covers great my husband side don't know what your doing but keep it up you look amazing beautiful tighter skin i just smiled.

               
              5.0

              LOVE this foundation

              By britt

              from NJ

              About Me Brand Buyer

              Verified Reviewer

              Pros

              • Easy To Apply
              • Goes On Smoothly
              • Noncomodegenic

              Cons

                Best Uses

                • Light To Medium Coverage

                Comments about It Cosmetics Bye Bye Lines Foundation:

                Great foundation for everyday wear !!

                (1 of 1 customers found this review helpful)

                 
                5.0

                Great Everyday Foundation

                By AshlyJane

                from Edison, NJ

                About Me Brand Buyer

                Verified Reviewer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Long-Lasting
                • Matte Finish
                • Noncomodegenic

                Cons

                  Best Uses

                  • Dry Skin
                  • Light To Medium Coverage
                  • Mature Skin
                  • Sensitive Skin

                  Comments about It Cosmetics Bye Bye Lines Foundation:

                  Great for everyday!

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  15 Questions | 15 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    It works on oily skin?
                    Asked on 8/20/2017 by damaris_TX from Texas

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Bye Bye Lines Foundation contains Drops of Light Optical Blurring Technology to give the skin the feel and look of luminous, hydrated skin. Oily skin can wear this product, however we do suggest using a mattifying primer and setting IT with powder to help control shine and prolong the wear of IT. XOXO

                      Answered on 8/21/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I've seen tutorials for this product and I liked it but I'd like to know where it comes from I think it's really good And it's that in my face I have red sales and I think that's going to work.
                    Asked on 8/20/2017 by I want to know where it is done made in? from la pat pl westminster ca 92683

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your interest in Bye Bye Lines Foundation! IT is made in China, however many IT products are formulated in the United States. We hope you try IT out! XOXO

                      Answered on 8/22/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this full coverage?
                    Asked on 8/19/2017 by eprice679 from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Bye Bye Lines Foundation is not full coverage. IT offers sheer to medium buildable coverage. IT allows your skin to peak through for a natural finish while diffusing the appearance of fine lines, wrinkles, and skin imperfections. XOXO

                      Answered on 8/22/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I used the shade light in the cc foundation. What shade should I order in the bye bye lines foundation? Also should I use a primer with this. When will this be readily available in my local ulta? I'm excited about this product.ni hope I like it better than the cc foundation and I love that.
                    Asked on 8/17/2017 by Boopie from Long Beach, ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Both CC+ Cream and Bye Bye Lines Foundation run on the same shade range. Since your wear CC+ Cream in Light, you will also match to Bye Bye Lines Foundation in Light as well! XOXO

                      Answered on 8/18/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I have olive skin. what shade is best for me?
                    Thank you!
                    Asked on 8/17/2017 by Debbie from Iowa

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Based on your complexion, you will most likely match to Medium-Tan or Tan. Bye Bye Lines Foundation will eventually be in Ulta locations, so you can test out the shades in person soon! XOXO

                      Answered on 8/18/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    is this a full coverage foundation?
                    Asked on 8/15/2017 by rosacea woman from Duncan Oklahoma

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Bye Bye Lines Foundation is a sheer to medium, buildable foundation, IT allows your skin to peak through. Bye Bye Lines Foundation also features Drops of Light Optical Blurring Technology to help smooth the appearance of fine lines and wrinkles, as well as other skin imperfections for an airbrushed finish! XOXO

                      Answered on 8/17/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this contain a sunscreen?
                    Asked on 8/13/2017 by clfreestone from slc,US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Bye Bye Lines Foundation does not contain sunscreen- IT is free of SPF. We do suggest applying an additional sunscreen prior to applying Bye Bye Lines Foundation for maximum sun protection! XOXO

                      Answered on 8/14/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    If I use light in the CC cream is the color match the same in this foundation?
                    Asked on 8/13/2017 by Court from AZ

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Since you use CC+ Cream in Light, you will also match to Bye Bye Lines Foundation in Light as well. XOXO

                      Answered on 8/14/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this a full coverage foundation?
                    Asked on 8/13/2017 by Maria from Scarsdale New York

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Bye Bye Lines Foundation offers sheer to medium coverage. IT is not a full coverage foundation. IT combines the anti-aging power of Bye Bye Lines Serum with lightweight coverage, along with Drops of Light Optical Blurring Technology to help blur the appearance of fine lines and skin imperfections! XOXO

                      Answered on 8/14/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I love IT cosmetics. I have the CC+ color correcting cream and the my skin but better compact(that has the sponge inside). So where would this fit in? Please help. I love the way it looks natural. I'm 47 with some fine lines but LOTS of horrible sun spots and discoloration. Please list what products you recommend and in what order. I don't leave my house much so I don't go in the store.
                    Asked on 8/13/2017 by bamagurl from Dallas

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! CC+ Cream, Confidence in a Compact, and Bye Bye Lines Foundation are made to be worn on their own. Both CC+ Cream and Confidence in a Compact are full coverage foundations, whereas Bye Bye Lines Foundation is sheer to medium coverage. For the best coverage of spots and discoloration, we recommend using Confidence in a Compact. Bye Bye Lines Foundation will allow your natural skin to peak through slightly, but will even out your complexion and help to blur the appearance of fine lines and skin imperfections. XOXO

                      Answered on 8/14/2017 by Brand Expert from IT Cosmetics
                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?