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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

Blonde

Item #: 2284645 Size: 0.12 oz

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 309 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (238)
  • Easy to apply (234)
  • Good pigmentation (217)
  • Good value (118)
  • Versatile (61)

Cons

  • Difficult to apply (16)
  • Stains easily (8)
  • Messy (7)
  • Clumps (5)
  • Flakes (5)

Best Uses

  • Daily use (142)
  • Normal skin (70)
  • Sensitive skin (47)
  • Oily skin (44)
  • Dry skin (39)
    • Reviewer Profile:
    • Natural style (133), Classic style (129), Trendy style (21)
    • Skin Tone:
    • Medium (149), Fair (124), Deep (11)

Reviewed by 309 customers

Displaying reviews 1-10

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4.0

I would buy this product again

By Abi

from Austin, TX

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    Love this

    • Skin Tone:
    • Deep
     
    4.0

    Great product-stays on thru workouts

    By CookieQueen

    from Jupiter FL

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

    • when 1/4 left in jar it dries out

    Best Uses

    • Everyday

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    Great product-stays on thru workouts. Only thing I DON'T like is that 3/4 way thru jar it dries out & not able to use all of product. I am on my 3rd jar so I know its not an isolated incident.

    • Skin Tone:
    • Fair
     
    5.0

    Deep Stain that Blends Well

    By ssssdeb

    from SLC

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      This is easy to use - goes on smoothly and blends well. It lasts all day and doesn't smear. I used a powder before and it was messy to apply and faded through the day. It Build-a-Brow solved the problems and gives me a full, defined brow that makes me look younger and nicely put together.

       
      5.0

      Best brow gel

      By Yes it

      from Las vegas NV

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        At age 63 i have tried every type brand etc makeup. I love IT Cosmetics. I have had compliments about how my face looks brighter younger and how nice my makeup looks

        • Skin Tone:
        • Medium
         
        5.0

        The best product for thinning brows!

        By Patty

        from Philadelphia

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy Removal
        • Good Colors
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          The best product I've found to fill in and shape my thinning brows. I use it with the IT Heavenly Luxe Build a Brow Brush #12. It takes a little practice with the brush to get the shape and thickness you want, but it's worth it. The look is natural, and the color lasts all day but washes off easily. I'm over 50, with blonde hair and fair skin, and the blonde shade is perfect. One container lasts me about 8 months with everyday use. When the container is about half-used, the product can start to get a little thick and hard to work with. At that point, I mix in a very small drop of generic eye drops to thin it out a bit. No complaints!

          • Skin Tone:
          • Fair
           
          1.0

          WORKS WELL BUT DRIES OUT WAY TO QUICK

          By suzieq

          from texas

          About Me Natural Style

          Pros

          • Easy Removal
          • Easy To Apply

          Cons

          • Clumps
          • DRIES UP IN ABOUT 1 MONTH

          Best Uses

          • Everyday

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          The build a brow dried up and became hard in about a month. I closed the jar every time really good so I know it wasn't because I did not practice care. Called and they said last 2 months. Who uses this whole jar in two months

           
          5.0

          Build a brow.

          By Bobbie

          from Davie fla

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            Love it . Great to use everyday esp when u go to the gym it does not come off. You

            • Skin Tone:
            • Medium
             
            4.0

            I Love - It - Build-A-Brow

            By CatDJolley

            from Clovis CA

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

            • Dries Out

            Best Uses

            • Everyday

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            I think the it Build-A-Brow is the most natural product I've found. It is easy to apply and remove.

            • Skin Tone:
            • Fair
             
            2.0

            Disappointed

            By Suzyq

            from Kerrville, TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Smooth Look

            Cons

              Best Uses

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                I purchased the taupe and the dark brown because I was unsure which color would work best for me. The product itself was nice, smooth and easy to work with but both of the colors looked horrible on me. The taupe was a little blondie and the dark brown had a greyish tint to it. May look nice on others but I didn't like it. I have other It Cosmetics that I love but this just isn't one of them

                • Skin Tone:
                • Fair
                 
                2.0

                Disappointed

                By Suzyq

                from Kerrville, TX

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply

                Cons

                  Best Uses

                    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                    I purchased the taupe and the dark brown because I was unsure which color would work best for me. The product itself was nice, smooth and easy to work with but both of the colors looked horrible on me. The taupe was a little blondie and the dark brown had a greyish tint to it. May look nice on others but I didn't like it. I have other It Cosmetics that I love but this just isn't one of them.

                    • Skin Tone:
                    • Fair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    41 Questions | 41 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is the brow brush included with the product.
                      Asked on 8/20/2016 by Dona from Lexington, TN

                      1 answer

                    • Q:

                      Is a powder or this pomade more natural?
                      Asked on 7/25/2016 by Sarah from San Francisco, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! When IT comes to brows they are the most natural depending on how you apply your product. You can get a very natural look from both a powder and a pomade. Powder by nature will give you a natural look with minimal effort, however when using a light hand to apply your Build A Brow pomade you can get the same natural, soft look with a light application. IT is your preference! XOXO

                        Answered on 7/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very oily skin and I noticed that when I use the gel stain, it doesn't stay waterproof for 24hrs. It doesn't even last 12hrs. Is this true for women with oily skin only? Do you have another product that builds brows and stays on oily skin?
                      Asked on 7/10/2016 by Diane

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Our Build A Brow does work for all skin types and adheres to bare skin to never smudge of budge. If you find that this product is not lasting, you might want to try our Brow Power Waterproof Perfector. This is a pencil applicator with our waterproof gel formula that works to mimic the look of brow hairs and last all day. You can try this product at your nearest Ulta location before you buy! XOXO

                        Answered on 7/11/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                      Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                      1 answer

                      • Brand Expert

                        A:

                        So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                        XOXO

                        Answered on 4/26/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I need water proof eyebrow cosmetics due to health issues with perspiration how do you get build a brow to look natural
                      Asked on 4/18/2016 by chrissy from corona ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        All of our products are designed to look natural on!
                        XOXO

                        Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I'm having a hard time picking a color to match my brows. My hair is a light to medium brown. Would you recommend the universal toupe colour?
                      Asked on 4/5/2016 by RAch1966 from Atlanta, GA

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thanks so much for your interest! We are more than happy to help you with this today! We would absolutely recommend the universal taupe as the dark brown is for those with dark brown to black hair.
                        XOXO

                        Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have Jennifer Lopez coloring, what color do you recommend?
                      Asked on 3/26/2016 by Kay

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you so much for reaching out to us and for your interest in our brow perfector.
                        We would recommend the Dark Brown Shade for sure.
                        XOXO

                        Answered on 3/28/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is the auburn color in the creme stain the same as the pencil? It's hard to tell from the picture, but it looks quite a bit redder than the pencil.
                      Asked on 3/7/2016 by Misneachail

                      1 answer

                      • Brand Expert

                        A:

                        Yes, the auburn in the perfector and build a brow are the same shade.
                        XOXO

                        Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I am a 55 year old woman whose eyebrows will not grow. I have to draw them on every day. Would you recommend this product?
                      Asked on 3/6/2016 by Sally

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        We would recommend using the brow power over this as it is more of a natural look.
                        XOXO

                        Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hello,
                      I have dyed light blonde hair but I am a natural brunette. I have light, sparse eyebrows. Would you recommend the blonde or taupe shade?
                      Thanks
                      Asked on 3/4/2016 by Jamie from Massachusetts

                      1 answer

                      • Brand Expert

                        A:

                        Great question! We would recommend going with the universal taupe.
                        XOXO

                        Answered on 3/4/2016 by Brand Expert from IT Cosmetics
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