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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Cr%C3%A8me Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

Blonde

Item #: 2284645 Size: 0.12 oz

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.4

(based on 417 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (327)
  • Easy to apply (318)
  • Good pigmentation (278)
  • Good value (118)
  • Good colors (94)

Cons

  • Difficult to apply (28)
  • Clumps (11)
  • Stains easily (8)
  • Difficult removal (7)
  • Messy (7)

Best Uses

  • Daily use (142)
  • Everyday (133)
  • Normal skin (70)
  • Sensitive skin (47)
  • Oily skin (44)
    • Reviewer Profile:
    • Natural style (184), Classic style (170), Trendy style (30)

Reviewed by 417 customers

Displaying reviews 1-10

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3.0

I like the lasting coverage

By Teach

from Minerva,OH

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Good Colors
  • Good Pigmentation
  • Long Lasting

Cons

  • Difficult To Apply

Best Uses

  • Everyday

Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

Like it

 
2.0

Will not buy this again

By Kara

from Chicago, IL

About Me Trendy Style

Pros

  • Good Pigmentation
  • Long Lasting

Cons

  • Clumps
  • Difficult Removal
  • Difficult To Apply
  • Dries out quickly
  • Smudges

Best Uses

  • Everyday

Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

When I went to Ulta, I was originally going to buy a new dipbrow, but they didn't have any in the color that I needed. Instead of getting something too dark, I decided on getting the Build-A-Brow in dark brown. The pigmentation in the product was okay but it was SO hard for me to apply and actually get to a point where I liked it. Most of the time, I'd use so much product that it'd clump up and make my brows feel like they were glued down. It lasted all day, but took forever for me to get off and it would smudge a lot!! It also dried out in less than a week!

(3 of 3 customers found this review helpful)

 
5.0

I would buy this product again and again

By Marty the makeup lover

from Wesley Chapel, Florida

About Me Trendy Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    This is a great product to achieve a very natural eyebrow. My eyebrows are very thin and after I apply, my eyebrows look like I have eyebrows! My one piece of advice would be on the use of the product. When I had my first pot, I swept my "it" brush across the whole top so the product quickly cracked and dried. Not wanting to give up on this product I purchased a second pot, but this time I started on the edge instead of the middle so basically the product remained untouched until I slowly arrived to the center. This made my product last forever! I also wipe the brush after each use with a bit of tissue. I highly recommend this product.

    Service and delivery comments:

    Product arrived on time and perfectly packaged.

     
    5.0

    My favorite brow product yet!

    By Liz

    from Ontario, Oregon

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      Lasts all day. Easy to apply and doesn't smudge or wipe or sweat off!

       
      5.0

      I would buy this product again

      By Kris

      from Nm

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        This is the best product I've ever used

        (2 of 2 customers found this review helpful)

         
        4.0

        Great coverage dries out too quickly

        By Pinky

        from Ranch Cucamonga

        About Me Trendy Style

        Verified Reviewer

        Pros

        • Easy To Apply
        • Good Colors
        • Good Pigmentation

        Cons

        • Smudges

        Best Uses

        • Everyday

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        I loved this product until it started to dry out after only using half of the jar. It became very tacky and did not blend well. I asked an Ulta consultant what she would suggest to bring it back to life and she recommended adding face oil to it, BAD idea! I spent way too much money on this product only to have to throw it away

         
        5.0

        impressive

        By Karen

        from Delray Beach, Florida

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          Very satisfied !

          Service and delivery comments:

          N/a

          (1 of 1 customers found this review helpful)

           
          1.0

          I would not buy this again

          By Debbie

          from Circleville, Oh

          Verified Buyer

          Pros

          • Good Colors

          Cons

            Best Uses

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              Loved the color, but I had to return it because I couldn't spread it on my eyebrows because it dried to fast☹

               
              5.0

              Best Brow Product

              By Purple Hair Don't Care

              from Durham, NC

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                I absolutely love this brow gel, I have patchy brows from over plucking them in high school and nothing I have tried works better on them than this. It has great pigmentation and goes on easily. It also has really great staying power, I can wear it all day without an issue. It doesn't stay wet either so you can touch your brows without it transferring. You cannot rub them though, that will definitely remove some of the product, but that is to be expected.

                 
                5.0

                My eyebrows have never looked this great!

                By Meg

                from Davie FL

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                  I brush it on and blend. Quick andeasy

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  46 Questions | 46 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Does the brush come with the stain?
                    Asked on 5/29/2017 by Amy from undisclosed

                    1 answer

                  • Q:

                    Dark brown isn't dark enough. My eyebrows are really black. No black? Suggestions of a black to blend with it?
                    Asked on 3/18/2017 by Beauty school drop out from NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Our brow products do not come in a black shade. Dark Brown is the deepest shade at this time. We will absolutely pass along your suggest for a deeper shades of IT! XOXO

                      Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I have white hair so I ordered the gray When it came it looks more taupe then gray. Is this right?
                    Asked on 12/3/2016 by nettie

                    1 answer

                    • Brand Expert

                      A:

                      Hi Nettie, thank you for your question! While IT does look taupe in the jar, the shade Universal Taupe is actually much darker. The gray will apply super natural once on the brush! XOXO

                      Answered on 12/5/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have red hair and have trouble finding eyebrow products that are the right color. I don't want my eyebrows to look orange or dark red, but I don't want them to look blonde or brown either. Does the auburn shade look natural when applied?
                    Asked on 11/28/2016 by Jess from Madison, Wi

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jess, we're happy to help with this! Our Auburn shade is not orange or red, it just has warmer tones to IT so IT better matches your hair color! IT sounds like this could be what you're looking for :)

                      Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have green eyes dark blonde hair. Very thin brows which are blonde. Since I'm ordering online, cannot try on color. Taupe always looks greyish on me. What color do you recommend?
                    Asked on 11/24/2016 by Claudey from Santa Clarita, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! If Taupe is too gray, we recommend using Build A Brow in the Blonde shade. IT will match your hair color perfectly! XOXO

                      Answered on 11/25/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the brow brush included with the product.
                    Asked on 8/20/2016 by Dona from Lexington, TN

                    1 answer

                  • Q:

                    Is a powder or this pomade more natural?
                    Asked on 7/25/2016 by Sarah from San Francisco, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! When IT comes to brows they are the most natural depending on how you apply your product. You can get a very natural look from both a powder and a pomade. Powder by nature will give you a natural look with minimal effort, however when using a light hand to apply your Build A Brow pomade you can get the same natural, soft look with a light application. IT is your preference! XOXO

                      Answered on 7/25/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have very oily skin and I noticed that when I use the gel stain, it doesn't stay waterproof for 24hrs. It doesn't even last 12hrs. Is this true for women with oily skin only? Do you have another product that builds brows and stays on oily skin?
                    Asked on 7/10/2016 by Diane

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Our Build A Brow does work for all skin types and adheres to bare skin to never smudge of budge. If you find that this product is not lasting, you might want to try our Brow Power Waterproof Perfector. This is a pencil applicator with our waterproof gel formula that works to mimic the look of brow hairs and last all day. You can try this product at your nearest Ulta location before you buy! XOXO

                      Answered on 7/11/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                    Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                    1 answer

                    • Brand Expert

                      A:

                      So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                      XOXO

                      Answered on 4/26/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I need water proof eyebrow cosmetics due to health issues with perspiration how do you get build a brow to look natural
                    Asked on 4/18/2016 by chrissy from corona ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      All of our products are designed to look natural on!
                      XOXO

                      Answered on 4/21/2016 by Brand Expert from IT Cosmetics
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