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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Cr%C3%A8me Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

Blonde

Item #: 2284645 Size: 0.12 oz

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 369 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Long lasting (292)
  • Easy to apply (286)
  • Good pigmentation (251)
  • Good value (118)
  • Good colors (66)

Cons

  • Difficult to apply (20)
  • Stains easily (8)
  • Messy (7)
  • Clumps (6)
  • Difficult removal (5)

Best Uses

  • Daily use (142)
  • Everyday (93)
  • Normal skin (70)
  • Sensitive skin (47)
  • Oily skin (44)
    • Reviewer Profile:
    • Natural style (167), Classic style (148), Trendy style (24)

Reviewed by 369 customers

Displaying reviews 1-10

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5.0

I would buy this product again!

By Patty K

from Storrs, CT

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look
  • This is the best product Iv'e tried, hands down!

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    To create a nice natural looking brow for my sparse, fine and thinning brows. No pencil to clump or break. Goes on easily with a brow brush, blends nicely for a more natural style or apply more for a dramatic look. Long lasting too!

     
    4.0

    Long lasting

    By Scoobie 2

    from Jax ,fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      I use this on a daily basis as I have no brows at all ,I use this to fill in hair like strokes after applying a taupe shade first to make it look natural like hairs ,it lasts great and is easy to come off with a remover which I great as I want it to stay on as long as possible

       
      5.0

      Natural fill-in color

      By LaChankla

      from DFW

      About Me Classic Style

      Verified Buyer

      Pros

      • Contains fibers
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting

      Cons

      • Not completly water/smudge/sweat proof

      Best Uses

      • Everyday
      • Going Out
      • Sticks to bare skin in a natural way
      • Travel

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      I had been using Wonderbrow for a couple of months but the amount of product is VERY deceptive. It comes in a large tube which appears to be full but apparently the only product in the tube is adhered to the sides. It only contains 3g.
      itCosmetics BUILD A BROW is packaged in a pot which will make it easy to scrape every last speck onto my face. I don't see fibers with my "naked eyes" but I can tell once I apply to bare skin that it looks more natural than an eyebrow pencil. In my circumstance I have a 1/2" difference in how my eyebrows grow from the center. My left eyebrow is positioned perfectly above my tearduct and just needs fill-in and shaping. My right eyebrow looks like it set out on a teenage rebellion and never made it back home. Wonderbrow did a great job of coverage and blending to create my right eyebrow. It also had superior staying power. I showered and cleansed my face for three days before it started flaking off.
      BUILD A BROW has the same great coverage and creates my right brow very nicely. The staying power, however, will only last you till you wash your face the first time. You don't need to buy the itCosmetics brow brush to get a great look. If you're already fixing your brows you already have the tools you need for a great look.

       
      5.0

      Definitely love this product

      By Xray mom

      from Overland Park

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Doesn't sweat off!
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        I have been looking for a brow product that won't sweat off or smudge and I am so happy with this. It has real staying power.

         
        5.0

        Yes I would buy this again.

        By Sur

        from Delaware

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          Good color and easy to apply

           
          5.0

          Amazing!

          By Aungie

          from Ohio

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            This product is just amazing! Its so easy to use and blends out really easy if you have a heavy hand. I was using other products that i thought were really good but i tried this in store and it was super smooth going on and extremely pigmented. I will never go back to any other product after trying this.

             
            5.0

            The best product for brows I've ever found

            By Doggiemom

            from Minneapolis, MN

            About Me Natural Style

            Verified Reviewer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              I used to have bushy brows but got ill about 7 years ago and lost much of my hair and most of my brows. I have probably purchased over 50 brow products since then and none of them worked well. Very few companies offer brow products in grey so when I saw this one came I gray I was THRILLED. I bought it and it arrived quickly. I used my own brow brush to apply it but it wasn't ideal, so I broke down and sent another $24 for the build a brow brush. It is perfect and applies the product just perfectly. For the first time in years, I feel like my brows look natural and improves my appearance dramatically.

               
              5.0

              Love this stuff

              By Heather

              from Pocatello, ID

              About Me Classic Style

              Verified Buyer

              Pros

              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                This product is great. It doesn't rub off.

                 
                4.0

                have recommended to others!

                By 3goldensmom

                from ocala, fl

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Sensitive Eyes

                  Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                  would like a little more variety of color....taupe is a little light and dk br is too dark.......dont want to have to buy another one just to get the color I want, I think both would dry up before I could use them both!

                   
                  5.0

                  It's my favorite

                  By Pippi

                  from Boston,Ma

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Good Variety of Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                    It is much easier than a pencil, once you get used to using

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    44 Questions | 44 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I have white hair so I ordered the gray When it came it looks more taupe then gray. Is this right?
                      Asked on 12/3/2016 by nettie

                      1 answer

                      • Brand Expert

                        A:

                        Hi Nettie, thank you for your question! While IT does look taupe in the jar, the shade Universal Taupe is actually much darker. The gray will apply super natural once on the brush! XOXO

                        Answered on 12/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have red hair and have trouble finding eyebrow products that are the right color. I don't want my eyebrows to look orange or dark red, but I don't want them to look blonde or brown either. Does the auburn shade look natural when applied?
                      Asked on 11/28/2016 by Jess from Madison, Wi

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jess, we're happy to help with this! Our Auburn shade is not orange or red, it just has warmer tones to IT so IT better matches your hair color! IT sounds like this could be what you're looking for :)

                        Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have green eyes dark blonde hair. Very thin brows which are blonde. Since I'm ordering online, cannot try on color. Taupe always looks greyish on me. What color do you recommend?
                      Asked on 11/24/2016 by Claudey from Santa Clarita, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! If Taupe is too gray, we recommend using Build A Brow in the Blonde shade. IT will match your hair color perfectly! XOXO

                        Answered on 11/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is the brow brush included with the product.
                      Asked on 8/20/2016 by Dona from Lexington, TN

                      1 answer

                    • Q:

                      Is a powder or this pomade more natural?
                      Asked on 7/25/2016 by Sarah from San Francisco, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! When IT comes to brows they are the most natural depending on how you apply your product. You can get a very natural look from both a powder and a pomade. Powder by nature will give you a natural look with minimal effort, however when using a light hand to apply your Build A Brow pomade you can get the same natural, soft look with a light application. IT is your preference! XOXO

                        Answered on 7/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very oily skin and I noticed that when I use the gel stain, it doesn't stay waterproof for 24hrs. It doesn't even last 12hrs. Is this true for women with oily skin only? Do you have another product that builds brows and stays on oily skin?
                      Asked on 7/10/2016 by Diane

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Our Build A Brow does work for all skin types and adheres to bare skin to never smudge of budge. If you find that this product is not lasting, you might want to try our Brow Power Waterproof Perfector. This is a pencil applicator with our waterproof gel formula that works to mimic the look of brow hairs and last all day. You can try this product at your nearest Ulta location before you buy! XOXO

                        Answered on 7/11/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                      Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                      1 answer

                      • Brand Expert

                        A:

                        So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                        XOXO

                        Answered on 4/26/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I need water proof eyebrow cosmetics due to health issues with perspiration how do you get build a brow to look natural
                      Asked on 4/18/2016 by chrissy from corona ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        All of our products are designed to look natural on!
                        XOXO

                        Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I'm having a hard time picking a color to match my brows. My hair is a light to medium brown. Would you recommend the universal toupe colour?
                      Asked on 4/5/2016 by RAch1966 from Atlanta, GA

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thanks so much for your interest! We are more than happy to help you with this today! We would absolutely recommend the universal taupe as the dark brown is for those with dark brown to black hair.
                        XOXO

                        Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have Jennifer Lopez coloring, what color do you recommend?
                      Asked on 3/26/2016 by Kay

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you so much for reaching out to us and for your interest in our brow perfector.
                        We would recommend the Dark Brown Shade for sure.
                        XOXO

                        Answered on 3/28/2016 by Brand Expert from IT Cosmetics
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