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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Cr%C3%A8me Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

Blonde

Item #: 2284645 Size: 0.12 oz

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 400 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (314)
  • Easy to apply (307)
  • Good pigmentation (268)
  • Good value (118)
  • Good colors (84)

Cons

  • Difficult to apply (25)
  • Clumps (9)
  • Stains easily (8)
  • Messy (7)
  • Difficult removal (6)

Best Uses

  • Daily use (142)
  • Everyday (118)
  • Normal skin (70)
  • Sensitive skin (47)
  • Oily skin (44)
    • Reviewer Profile:
    • Natural style (182), Classic style (161), Trendy style (25)

Reviewed by 400 customers

Displaying reviews 1-10

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5.0

Will buy this product again.

By Mama

from Hialeah,Fl

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    I use this product on my lash lines to define my eyes!

     
    5.0

    Amazing!!!!!

    By Dustyrose1962

    from Sultan, Wa

    About Me Natural Style

    Verified Reviewer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      This stuff is AMAZING!!!!! And it works like it is supposed to. I got this on a shopping channels to try. It was a 2 for 1 sale. So, I bought Blonde and Taupe. I was so afraid of trying it. But after the first application, I was hooked. I had used eyebrow pencils for years. And of course, it made my eyebrows, penciled in looking. Those aren't great at all. But this Build-a-Brow is magical. I recommend using a small applicator brush simply because you can hit your skin, and if you don't get it off right away, it might be harder to get off. That being said, my brows have a lot of gray in them and I was worried about the coverage of Build-a-Brow. My worries were unfounded. This stuff works!! You take a eyebrow brush or comb and brush them upward. You then apply this magical and wonderful, Build-a-Brow, and suddenly you have beautiful, well shaped eyebrows. They look like they are supposed to. Full and nicely arched. I can't say enough how wonderful this stuff is. I no longer have the ugly penciled in looked. I could never find the right color of the pencils anyway. Too light. Too dark. The color in this product fits me. I use the Blonde, but if I want to, I could use the darker Taupe too. That's the neat thing about this stuff. If you try it, it does take a bit getting used to. But I'm telling you that it is the most wonderful brow gel formula that I have used, thus far. It's great and it stays on until you take it off. Great product. Thank you IT Cosmetics!!

       
      5.0

      I would buy this product again!

      By ChanC

      from Midland, TX

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Natural Looking
      • Smooth Look

      Cons

      • Dries Quickly during application

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      Product has a great texture. Color is rich, so a little goes a long way! I have very oily skin and the product stays in place. This product dries quickly and holds brow hairs in place so be sure to use a light hand during application.

       
      5.0

      Perfect!

      By Adria

      from Tucson

      About Me Natural Style

      Verified Buyer

      Pros

      • Long Lasting
      • Waterproof & Smudge-proof!

      Cons

      • Difficult Removal
      • Difficult To Apply

      Best Uses

      • Everyday

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      I do struggle applying this, but I've used it for years and will continue to do so! I've tried everything from "waterproof" pencils to Anastasia Beverly Hills. Nothing is as waterproof or smudge-proof as this.

       
      5.0

      LOVE THIS PRODUCT!!

      By Nikkidawn

      from Texas

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        This product is great for beginners!! I also recommend you buy the brush that is advertised with it!

         
        5.0

        IT Cosmetics awesome

        By Katie

        from Bellingham Wa 98226

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          Best brow gel I have ever tried.

           
          5.0

          I would buy this product again

          By Reb

          from Durham, NC

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            The formulation applies smoothly, and doesn't cake on the brush. It's easy to manipulate and blend.

             
            4.0

            It works

            By Dee

            from Stuart, FL

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              I tried the blonde but you just have to use a very little bit. It goes on quite dark but I was able to remove a little before it dried. Then the color was perfect. Stayed on most of the day

               
              5.0

              The Best!

              By Cj

              from MA

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Good Variety of Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                This is the best eye brow product I've ever used! It's easy to apply and stays on all day. The best feature is that it looks very natural.

                 
                5.0

                Love that this is waterproof

                By Honey

                from Marietta, Georgia

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Good Variety of Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                  Easy to apply and love that it's watwrproof.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  46 Questions | 46 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Does the brush come with the stain?
                    Asked on 5/29/2017 by Amy from undisclosed

                    1 answer

                  • Q:

                    Dark brown isn't dark enough. My eyebrows are really black. No black? Suggestions of a black to blend with it?
                    Asked on 3/18/2017 by Beauty school drop out from NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Our brow products do not come in a black shade. Dark Brown is the deepest shade at this time. We will absolutely pass along your suggest for a deeper shades of IT! XOXO

                      Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I have white hair so I ordered the gray When it came it looks more taupe then gray. Is this right?
                    Asked on 12/3/2016 by nettie

                    1 answer

                    • Brand Expert

                      A:

                      Hi Nettie, thank you for your question! While IT does look taupe in the jar, the shade Universal Taupe is actually much darker. The gray will apply super natural once on the brush! XOXO

                      Answered on 12/5/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have red hair and have trouble finding eyebrow products that are the right color. I don't want my eyebrows to look orange or dark red, but I don't want them to look blonde or brown either. Does the auburn shade look natural when applied?
                    Asked on 11/28/2016 by Jess from Madison, Wi

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jess, we're happy to help with this! Our Auburn shade is not orange or red, it just has warmer tones to IT so IT better matches your hair color! IT sounds like this could be what you're looking for :)

                      Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have green eyes dark blonde hair. Very thin brows which are blonde. Since I'm ordering online, cannot try on color. Taupe always looks greyish on me. What color do you recommend?
                    Asked on 11/24/2016 by Claudey from Santa Clarita, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! If Taupe is too gray, we recommend using Build A Brow in the Blonde shade. IT will match your hair color perfectly! XOXO

                      Answered on 11/25/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the brow brush included with the product.
                    Asked on 8/20/2016 by Dona from Lexington, TN

                    1 answer

                  • Q:

                    Is a powder or this pomade more natural?
                    Asked on 7/25/2016 by Sarah from San Francisco, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! When IT comes to brows they are the most natural depending on how you apply your product. You can get a very natural look from both a powder and a pomade. Powder by nature will give you a natural look with minimal effort, however when using a light hand to apply your Build A Brow pomade you can get the same natural, soft look with a light application. IT is your preference! XOXO

                      Answered on 7/25/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have very oily skin and I noticed that when I use the gel stain, it doesn't stay waterproof for 24hrs. It doesn't even last 12hrs. Is this true for women with oily skin only? Do you have another product that builds brows and stays on oily skin?
                    Asked on 7/10/2016 by Diane

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Our Build A Brow does work for all skin types and adheres to bare skin to never smudge of budge. If you find that this product is not lasting, you might want to try our Brow Power Waterproof Perfector. This is a pencil applicator with our waterproof gel formula that works to mimic the look of brow hairs and last all day. You can try this product at your nearest Ulta location before you buy! XOXO

                      Answered on 7/11/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                    Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                    1 answer

                    • Brand Expert

                      A:

                      So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                      XOXO

                      Answered on 4/26/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I need water proof eyebrow cosmetics due to health issues with perspiration how do you get build a brow to look natural
                    Asked on 4/18/2016 by chrissy from corona ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      All of our products are designed to look natural on!
                      XOXO

                      Answered on 4/21/2016 by Brand Expert from IT Cosmetics
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