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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Cr%C3%A8me Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

0.12 oz Item 2284645

Color:Blonde

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 429 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (339)
  • Easy to apply (327)
  • Good pigmentation (287)
  • Good value (118)
  • Good colors (104)

Cons

  • Difficult to apply (28)
  • Clumps (11)
  • Smudges (8)
  • Stains easily (8)
  • Difficult removal (7)

Best Uses

  • Everyday (145)
  • Daily use (142)
  • Normal skin (70)
  • Sensitive skin (47)
  • Going out (44)
    • Reviewer Profile:
    • Natural style (190), Classic style (174), Trendy style (31)

Reviewed by 429 customers

Displaying reviews 1-10

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5.0

I love this brow cream!

By Dani

from Dayton, OH

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    I far prefer this to the brow pomade by Anastasia Beverly Hills— the pigment is so much better and it stays put, whereas the ABH smudges easily and has a reddish tint.

     
    5.0

    I love this stuff!

    By Tiffany

    from North Canton, OH

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      I have very oily skin, and nothing stays better on my face, than this product! I could not get Microblading to last, because my skin is just that oily.. This product stays on all day!

       
      5.0

      L♥️VE

      By Marcy

      from Montana

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        Very natural and blends extremely well.

         
        5.0

        Great for filling in patchy brows!

        By mshils

        from Alexandria, VA

        About Me Natural Style

        Verified Reviewer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          This stuff is great for filling in patchy eyebrows and shaping your brows while maintaining a natural look. It builds on the brow hairs you already have, so your brows won't look drawn on as long as you don't use a heavy hand with it. Definitely invest in a good brow brush for this; it'll make a big difference.

          (1 of 1 customers found this review helpful)

           
          5.0

          LOVE

          By Sara

          from Orange County

          About Me Natural Style

          Verified Reviewer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Good Variety of Colors
          • Long Lasting
          • Smooth Look

          Cons

          • Smudges

          Best Uses

          • Everyday
          • Going Out
          • Travel

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          This is the third brow creme I've bought on my journey for the perfect brow and my search stops here! The gray color is perfect for people who want a darker brow without the warm undertones. I went through a few other brands, but the colors always brought out the redness in my face. This one is honestly so complementary for my skin, with or without foundation. An Ulta beauty advisor color matched me and when she put the creme on at the store the first time it blew my mind. She used a spooley brush and brushed back and forth on the brows to get an overall coverage and then filled in the arch and edges to polish the brows. It goes on very smoothly, but does smudge a bit. It's very easy to wipe off and clean up the edges for a very natural look, but just know that before it sets it smudges. When it does set though, those puppies aren't going anywhere. I have found no faults with this product as of yet.

           
          5.0

          Little goes a long way

          By Bekka

          from Indiana

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            Builds perfectly and naturally

             
            5.0

            Just what I was looking for...

            By Sparkle

            from Nashville

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              I choose the grey and it is just right. Not too heavy.

               
              4.0

              This product does not smudge.

              By Naylzz

              from Uvalde, TX

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                Love this product! Lasted a year before it started drying out. The universal taupe is the way to go when you are aging. I have tattooed eyebrows that have faded to gray. I thicken them with the taupe and use a medium brown pencil on the ends. This product is waterproof which I love.

                 
                5.0

                Very impressed. I was buying wunderbrow. Far better

                By Jo

                from Portland

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Good Variety of Colors
                • Long Lasting
                • Smooth Look
                • Totally reliable. Everything I've looked for.

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                  Surpasses anything and everything I've tried before. Sold for life!

                   
                  5.0

                  Brow power!!

                  By Munoz

                  from Oxnard, CA

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Good Variety of Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                    I use this product daily it is amazing! At work I am constantly moving around, and sweating. This has been the ONLY brow product that does not smudge. It's a little miracle in a pot!

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    47 Questions | 47 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Does this product come with a brush?

                      Thank you!
                      Asked on 7/19/2017 by Kay from MN

                      1 answer

                    • Q:

                      Does the brush come with the stain?
                      Asked on 5/29/2017 by Amy from undisclosed

                      1 answer

                    • Q:

                      Dark brown isn't dark enough. My eyebrows are really black. No black? Suggestions of a black to blend with it?
                      Asked on 3/18/2017 by Beauty school drop out from NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Our brow products do not come in a black shade. Dark Brown is the deepest shade at this time. We will absolutely pass along your suggest for a deeper shades of IT! XOXO

                        Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have white hair so I ordered the gray When it came it looks more taupe then gray. Is this right?
                      Asked on 12/3/2016 by nettie

                      1 answer

                      • Brand Expert

                        A:

                        Hi Nettie, thank you for your question! While IT does look taupe in the jar, the shade Universal Taupe is actually much darker. The gray will apply super natural once on the brush! XOXO

                        Answered on 12/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have red hair and have trouble finding eyebrow products that are the right color. I don't want my eyebrows to look orange or dark red, but I don't want them to look blonde or brown either. Does the auburn shade look natural when applied?
                      Asked on 11/28/2016 by Jess from Madison, Wi

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jess, we're happy to help with this! Our Auburn shade is not orange or red, it just has warmer tones to IT so IT better matches your hair color! IT sounds like this could be what you're looking for :)

                        Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have green eyes dark blonde hair. Very thin brows which are blonde. Since I'm ordering online, cannot try on color. Taupe always looks greyish on me. What color do you recommend?
                      Asked on 11/24/2016 by Claudey from Santa Clarita, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! If Taupe is too gray, we recommend using Build A Brow in the Blonde shade. IT will match your hair color perfectly! XOXO

                        Answered on 11/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is the brow brush included with the product.
                      Asked on 8/20/2016 by Dona from Lexington, TN

                      1 answer

                    • Q:

                      Is a powder or this pomade more natural?
                      Asked on 7/25/2016 by Sarah from San Francisco, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! When IT comes to brows they are the most natural depending on how you apply your product. You can get a very natural look from both a powder and a pomade. Powder by nature will give you a natural look with minimal effort, however when using a light hand to apply your Build A Brow pomade you can get the same natural, soft look with a light application. IT is your preference! XOXO

                        Answered on 7/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very oily skin and I noticed that when I use the gel stain, it doesn't stay waterproof for 24hrs. It doesn't even last 12hrs. Is this true for women with oily skin only? Do you have another product that builds brows and stays on oily skin?
                      Asked on 7/10/2016 by Diane

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Our Build A Brow does work for all skin types and adheres to bare skin to never smudge of budge. If you find that this product is not lasting, you might want to try our Brow Power Waterproof Perfector. This is a pencil applicator with our waterproof gel formula that works to mimic the look of brow hairs and last all day. You can try this product at your nearest Ulta location before you buy! XOXO

                        Answered on 7/11/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                      Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                      1 answer

                      • Brand Expert

                        A:

                        So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                        XOXO

                        Answered on 4/26/2016 by Brand Expert from IT Cosmetics
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