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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

Blonde

Item #: 2284645 Size: 0.12 oz

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 295 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Long lasting (227)
  • Easy to apply (221)
  • Good pigmentation (207)
  • Good value (118)
  • Versatile (61)

Cons

  • Difficult to apply (16)
  • Stains easily (8)
  • Messy (7)
  • Flakes (5)
  • Clumps (4)

Best Uses

  • Daily use (142)
  • Normal skin (70)
  • Sensitive skin (47)
  • Oily skin (44)
  • Dry skin (39)
    • Reviewer Profile:
    • Natural style (125), Classic style (124), Trendy style (21)
    • Skin Tone:
    • Medium (145), Fair (117), Deep (10)

Reviewed by 295 customers

Displaying reviews 1-10

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5.0

Love

By Kel

from Florida

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    Love this!!

    • Skin Tone:
    • Medium
     
    5.0

    LOVE THIS

    By Ally

    from Michigan

    About Me Trendy Style

    Verified Buyer

    Pros

    • Great colors!!!! Such a great look.

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      This product is absolutely amazing! I have strawberry blonde hair and this is the first brand I've tried & they had my color I was looking for!!!

      • Skin Tone:
      • Medium
       
      5.0

      Would buy again

      By Angel

      from Plymouth, WI

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        Use daily for work. Applies nicely. Looks great!

        • Skin Tone:
        • Medium
         
        5.0

        Perfect brows

        By QueenLina

        from Houston, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

        • Difficult Removal

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        I just glide the product along my natural brow line using the it angled brow brush, then I smooth it into my brows. If you use a dark color, make sure you check it in really good lighting before leaving the house, or it's easy to miss smudges sometimes.

        • Skin Tone:
        • Fair
         
        5.0

        I will never ever use a different product!

        By Kate

        from Paducah

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

        • Difficult Removal

        Best Uses

        • Everyday

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        I use this everyday to make my white-blond eyebrows look natural and a great shape. I have strawberry blond hair and use the taupe color. LOVE!!!

        • Skin Tone:
        • Fair
         
        5.0

        I am a forever fan

        By Katie Miller

        from Austin, TX

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        As a previous blonde, I would have sworn by Anastasia Dipbrow...but when I recently became a red head none of the colors were warm enough or close in color so it was time to branch out and find a new product. Minimum requirements were to find something that matched in color and a product that was waterproof. Several brands later, I discovered and fell in love with this product. Not only is it the best matching product I have found for red hair, but it has incredible staying abilities. This stuff has literally survived multiple cliff dives from 30+ feet. I kid you not, this is hands down the best product I have discovered for my brows, and I cannot begin to describe to you how much of a fan I am of this brow product.

         
        5.0

        Great product

        By Megan

        from Gallatin, TN

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          I like this product because it looks great, applies well, and is extremely waterproof. I bought universal taupe and it is a very natural shade. Does not smudge or come off easily. For easier removal I suggest an oil based makeup remover.

          • Skin Tone:
          • Medium
           
          5.0

          Luv It

          By Regz

          from Tulare Ca

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Good Colors
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Travel

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            First Time To use It And I Luv It

            • Skin Tone:
            • Fair

            (1 of 1 customers found this review helpful)

             
            5.0

            This is definitely my FAVORITE eyebrow product!

            By Gabby

            from California

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              I use this product everyday. Whether I'm going out or just a natural look for the day, it's always a great fit for every style of makeup!

              • Skin Tone:
              • Medium
               
              5.0

              I will never use anything but this to fix my brows!

              By Shelley

              from Colorado Springs, CO

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Good Variety of Colors
              • Long Lasting
              • Smooth Look
              • use a small slanted tipped brush to apply

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                I adore the It cosmetics line period!!!

                • Skin Tone:
                • Fair

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                40 Questions | 40 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Is a powder or this pomade more natural?
                  Asked on 7/25/2016 by Sarah from San Francisco, CA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! When IT comes to brows they are the most natural depending on how you apply your product. You can get a very natural look from both a powder and a pomade. Powder by nature will give you a natural look with minimal effort, however when using a light hand to apply your Build A Brow pomade you can get the same natural, soft look with a light application. IT is your preference! XOXO

                    Answered on 7/25/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I have very oily skin and I noticed that when I use the gel stain, it doesn't stay waterproof for 24hrs. It doesn't even last 12hrs. Is this true for women with oily skin only? Do you have another product that builds brows and stays on oily skin?
                  Asked on 7/10/2016 by Diane

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Our Build A Brow does work for all skin types and adheres to bare skin to never smudge of budge. If you find that this product is not lasting, you might want to try our Brow Power Waterproof Perfector. This is a pencil applicator with our waterproof gel formula that works to mimic the look of brow hairs and last all day. You can try this product at your nearest Ulta location before you buy! XOXO

                    Answered on 7/11/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                  Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                  1 answer

                  • Brand Expert

                    A:

                    So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                    XOXO

                    Answered on 4/26/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I need water proof eyebrow cosmetics due to health issues with perspiration how do you get build a brow to look natural
                  Asked on 4/18/2016 by chrissy from corona ca

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    All of our products are designed to look natural on!
                    XOXO

                    Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I'm having a hard time picking a color to match my brows. My hair is a light to medium brown. Would you recommend the universal toupe colour?
                  Asked on 4/5/2016 by RAch1966 from Atlanta, GA

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thanks so much for your interest! We are more than happy to help you with this today! We would absolutely recommend the universal taupe as the dark brown is for those with dark brown to black hair.
                    XOXO

                    Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I have Jennifer Lopez coloring, what color do you recommend?
                  Asked on 3/26/2016 by Kay

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you so much for reaching out to us and for your interest in our brow perfector.
                    We would recommend the Dark Brown Shade for sure.
                    XOXO

                    Answered on 3/28/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Is the auburn color in the creme stain the same as the pencil? It's hard to tell from the picture, but it looks quite a bit redder than the pencil.
                  Asked on 3/7/2016 by Misneachail

                  1 answer

                  • Brand Expert

                    A:

                    Yes, the auburn in the perfector and build a brow are the same shade.
                    XOXO

                    Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I am a 55 year old woman whose eyebrows will not grow. I have to draw them on every day. Would you recommend this product?
                  Asked on 3/6/2016 by Sally

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    We would recommend using the brow power over this as it is more of a natural look.
                    XOXO

                    Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Hello,
                  I have dyed light blonde hair but I am a natural brunette. I have light, sparse eyebrows. Would you recommend the blonde or taupe shade?
                  Thanks
                  Asked on 3/4/2016 by Jamie from Massachusetts

                  1 answer

                  • Brand Expert

                    A:

                    Great question! We would recommend going with the universal taupe.
                    XOXO

                    Answered on 3/4/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Does this product stay on while swimming and showering?
                  Asked on 3/2/2016 by Sonata

                  1 answer

                  • Brand Expert

                    A:

                    Great question! Our build a brow is waterproof so does stay on!
                    XOXO

                    Answered on 3/2/2016 by Brand Expert from IT Cosmetics
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