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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Cr%C3%A8me Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

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Item #: 2284645 Size: 0.12 oz

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 355 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (278)
  • Easy to apply (273)
  • Good pigmentation (241)
  • Good value (118)
  • Versatile (61)

Cons

  • Difficult to apply (20)
  • Stains easily (8)
  • Messy (7)
  • Clumps (6)
  • Difficult removal (5)

Best Uses

  • Daily use (142)
  • Everyday (79)
  • Normal skin (70)
  • Sensitive skin (47)
  • Oily skin (44)
    • Reviewer Profile:
    • Natural style (161), Classic style (141), Trendy style (24)

Reviewed by 355 customers

Displaying reviews 1-10

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5.0

Love Build-A-Brow

By NeeNee

from Parksville, SC

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Variety of Colors
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    About a year and a half ago I was diagnosed with breast cancer. Went through surgery, chemotherapy and radiation. My eyebrows were thin from years of over-plucking but after the chemo they barely grew back in at all. The Build-A-Brow has been a lifesaver as it stays all day until I remove it at night. Great product!

     
    2.0

    Dissapointed...

    By Lexi

    from Beaveeton, OR

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    I bought the brow product with low expectations, since it was my first brow product ever. At first i was impressed but I quickly came to not enjoy it. There was only one brown color, so i bought that color. It turned out way too dark for my hair and looked way too harsh. Yes, this product does what it claims, but for me it was not the right fit.This product dried out before i ever got CLOSE to finishing it and went on way too dark. It isn't very blendable at all :(

     
    5.0

    works great!

    By K

    from Florida

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      I really like how it doesn't smear or wipe off during the day. it really stays on even during hot days!

       
      5.0

      The BEST Brow Make-up

      By SavvyShopper

      from Brecksville, OH

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        I've been using IT Cosmetics Build-a-Brow for several years now and, being the make-up junkie that I am, I've also tried other brands/types just to "see what's out there". Needless to say, I keep coming back to Build-a-Brow as the Auburn is not too red; not too brown. Just a suggestion, you must use a light hand when applying this product and, as the name implies, build your color in small strokes of the brush. Also, ensure you keep this product tightly closed so it doesn't dry out. One pot will typically last me almost a year, perhaps longer; however, I choose to buy a new one just because it will start to get a little less creamy with time. I think this products makes for the most natural looking brows, much better than a pencil or powder.

         
        5.0

        BEST EYEBROW STAIN EVER

        By Savanna

        from Georgia

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          This is literally the best eyebrows filler I have ever used, and trust me, I've tried them all! It's long lasting and stays on even after a long hot day at tennis training! I've never been more satisfied

           
          5.0

          Best Brow Product EVER!

          By Kati

          from Allentown, PA

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            I was looking for an alternative to a Brown Pencil, something I could use everyday for work, but would be versatile for going out or when I wanted a trendier look. I spend a total of 30 seconds on my brows every morning, so fast and easy application is a must! This little pot of "Brow Heaven" is just the answer to every girls Brow needs...perfect color without irritating skin, soft and easy application, long lasting (waterproof!). I can't believe it took me this long to find this product.

             
            4.0

            For my sparse eyebrows

            By Sandy

            from FL

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              As with the gray pencil, I also wish it would be just a tiny bit darker or smokier. I like the pomades they do last long, this is my first time trying IT, for many years I used Anastasia, but gray is almost an impossible color to find for eyebrow makeup and waterproof. This reason I gave it a four star, bc I just wished it was a slight bit darker which I pair with my crown glory gray/silver hair, I just feel that my color of hair and brown eyebrows are a complete no-no, so for this reason I use gray eyebrow makeup.

               
              5.0

              I have no eyebrows. This works and stays put.

              By Kay

              from Crystal Lake

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Good Variety of Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                When you have no eyebrows, you have to practice with any product. Practice. And you need the right brush and IT Cosmetics make the best brushes. I feel it gives me a natural look and I can create any shape I want.

                 
                5.0

                I'm new to eyebrows

                By AB

                from Seattle

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                  I've only plucked my brows, but I am now at an age where they are getting shorter, lighter, and thinner, so I decided to pay a little more attention to them. The color & added definition has helped my face look more expressive.

                   
                  5.0

                  Lasts Forever!

                  By Tami

                  from Melbourne, Fl

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                    This brow stain is amazing goodness in a pot! May take the inexperienced a little bit to learn how to apply since u will need a steady hand & a good brush to apply. I use a eyebrow comb w a slanted brush on the other end. U need only a small amount, dip brush in & apply on brows w short strokes. This gel like brow stain dries quickly, keeps brow hairs in place & is waterproof that lasts all day! I get so many compliments on my brows! I use the Universal Taupe color & is perfect for most people. I have medium skin color & this shade looks absolutely amazing & natural! I'm on my 2nd pot, will last about 3 months... I'll never use anything else except 'It's' eyebrow pencil in Universal Taupe.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    44 Questions | 44 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I have white hair so I ordered the gray When it came it looks more taupe then gray. Is this right?
                      Asked on 12/3/2016 by nettie

                      1 answer

                      • Brand Expert

                        A:

                        Hi Nettie, thank you for your question! While IT does look taupe in the jar, the shade Universal Taupe is actually much darker. The gray will apply super natural once on the brush! XOXO

                        Answered on 12/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have red hair and have trouble finding eyebrow products that are the right color. I don't want my eyebrows to look orange or dark red, but I don't want them to look blonde or brown either. Does the auburn shade look natural when applied?
                      Asked on 11/28/2016 by Jess from Madison, Wi

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jess, we're happy to help with this! Our Auburn shade is not orange or red, it just has warmer tones to IT so IT better matches your hair color! IT sounds like this could be what you're looking for :)

                        Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have green eyes dark blonde hair. Very thin brows which are blonde. Since I'm ordering online, cannot try on color. Taupe always looks greyish on me. What color do you recommend?
                      Asked on 11/24/2016 by Claudey from Santa Clarita, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! If Taupe is too gray, we recommend using Build A Brow in the Blonde shade. IT will match your hair color perfectly! XOXO

                        Answered on 11/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is the brow brush included with the product.
                      Asked on 8/20/2016 by Dona from Lexington, TN

                      1 answer

                    • Q:

                      Is a powder or this pomade more natural?
                      Asked on 7/25/2016 by Sarah from San Francisco, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! When IT comes to brows they are the most natural depending on how you apply your product. You can get a very natural look from both a powder and a pomade. Powder by nature will give you a natural look with minimal effort, however when using a light hand to apply your Build A Brow pomade you can get the same natural, soft look with a light application. IT is your preference! XOXO

                        Answered on 7/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very oily skin and I noticed that when I use the gel stain, it doesn't stay waterproof for 24hrs. It doesn't even last 12hrs. Is this true for women with oily skin only? Do you have another product that builds brows and stays on oily skin?
                      Asked on 7/10/2016 by Diane

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Our Build A Brow does work for all skin types and adheres to bare skin to never smudge of budge. If you find that this product is not lasting, you might want to try our Brow Power Waterproof Perfector. This is a pencil applicator with our waterproof gel formula that works to mimic the look of brow hairs and last all day. You can try this product at your nearest Ulta location before you buy! XOXO

                        Answered on 7/11/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                      Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                      1 answer

                      • Brand Expert

                        A:

                        So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                        XOXO

                        Answered on 4/26/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I need water proof eyebrow cosmetics due to health issues with perspiration how do you get build a brow to look natural
                      Asked on 4/18/2016 by chrissy from corona ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        All of our products are designed to look natural on!
                        XOXO

                        Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I'm having a hard time picking a color to match my brows. My hair is a light to medium brown. Would you recommend the universal toupe colour?
                      Asked on 4/5/2016 by RAch1966 from Atlanta, GA

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thanks so much for your interest! We are more than happy to help you with this today! We would absolutely recommend the universal taupe as the dark brown is for those with dark brown to black hair.
                        XOXO

                        Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have Jennifer Lopez coloring, what color do you recommend?
                      Asked on 3/26/2016 by Kay

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you so much for reaching out to us and for your interest in our brow perfector.
                        We would recommend the Dark Brown Shade for sure.
                        XOXO

                        Answered on 3/28/2016 by Brand Expert from IT Cosmetics
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