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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

Blonde

Item #: 2284645 Size: 0.12 oz

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 286 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Long lasting (220)
  • Easy to apply (215)
  • Good pigmentation (201)
  • Good value (118)
  • Versatile (61)

Cons

  • Difficult to apply (16)
  • Stains easily (8)
  • Messy (7)
  • Flakes (5)
  • Clumps (4)

Best Uses

  • Daily use (142)
  • Normal skin (70)
  • Sensitive skin (47)
  • Oily skin (44)
  • Dry skin (39)
    • Reviewer Profile:
    • Classic style (122), Natural style (121), Trendy style (19)
    • Skin Tone:
    • Medium (140), Fair (114), Deep (10)

Reviewed by 286 customers

Displaying reviews 1-10

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5.0

I will never use anything but this to fix my brows!

By Shelley

from Colorado Springs, CO

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look
  • use a small slanted tipped brush to apply

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    I adore the It cosmetics line period!!!

    • Skin Tone:
    • Fair
     
    1.0

    Dried up quickly

    By Julie

    from Indiana

    About Me Natural Style

    Pros

    • Easy Removal
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting

    Cons

      Best Uses

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        I was excited to use this product. I was recommended this instead of Anastasia Dip Brow by an associate. It was more expensive but I decided I'd give it a shot. I liked it at first but it dried up pretty fast and was getting harder and harder to apply and eventually almost impossible. I always kept the container shut and used it a few times a week. I ended up buying Anastasia and so far it's lasted months longer! I was only able use not even a 1/4 of the container.

        • Skin Tone:
        • Medium
         
        5.0

        WOW

        By TamTam

        from Canton, Michigan

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            The best product for brows

            • Skin Tone:
            • Deep
             
            5.0

            miracle!!

            By Paige

            from Pennsylvania

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            I have naturally very light blonde hair so this is a miracle for my eyebrows. it takes a little practice to get it to look perfect. but it stays on forever (if needed) and keeps my brows tamed! this product seems to last forever but once I finally run out I will definitely be buying another!!!

             
            5.0

            Omg the best eyebrow product

            By Lisa

            from Chicago il

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              I tried just about everything i have very greasy skin barely have eyebrows nothing ever last because my oily skin but this is best stays on till i take it off looks natural not drawn on eyebrows i love love this eyebrow product !

              • Skin Tone:
              • Fair
               
              5.0

              Its best last all day !!!!

              By Lisa

              from Chicago il

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Good Variety of Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                I tried just about everything i have very greasy skin barely have eyebrows nothing ever last because my oily skin but this is best stays on till i take it off looks natural not drawn on eyebrows i love love this eyebrow product !

                • Skin Tone:
                • Fair
                 
                4.0

                It's a great product but dries out fast

                By Sandy

                from Kansas city

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                • Clumps

                Best Uses

                • Going Out

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                Great product but dries out

                • Skin Tone:
                • Medium
                 
                5.0

                I will certainly use this product again.

                By none

                from Hinckley, OH

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Colors
                • Good Variety of Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes

                  Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                  Only used it a couple times and it is much better than the pencils.

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Best eye brows out there

                  By Monica

                  from Modesto, ca

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Good Pigmentation

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                    You have to work to get this off so you can swim with it

                    • Skin Tone:
                    • Medium
                     
                    1.0

                    I will not buy this again

                    By Gsan40

                    from Wisconsin

                    About Me Trendy Style

                    Verified Buyer

                    Pros

                      Cons

                      • Clumps
                      • Difficult To Apply

                      Best Uses

                        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                        I honestly didn't like this product. It was to harsh looking for my brows. I like their brow pencil best.

                        • Skin Tone:
                        • Medium

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        39 Questions | 39 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I have very oily skin and I noticed that when I use the gel stain, it doesn't stay waterproof for 24hrs. It doesn't even last 12hrs. Is this true for women with oily skin only? Do you have another product that builds brows and stays on oily skin?
                          Asked on 7/10/2016 by Diane

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! Our Build A Brow does work for all skin types and adheres to bare skin to never smudge of budge. If you find that this product is not lasting, you might want to try our Brow Power Waterproof Perfector. This is a pencil applicator with our waterproof gel formula that works to mimic the look of brow hairs and last all day. You can try this product at your nearest Ulta location before you buy! XOXO

                            Answered on 7/11/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                          Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                          1 answer

                          • Brand Expert

                            A:

                            So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                            XOXO

                            Answered on 4/26/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I need water proof eyebrow cosmetics due to health issues with perspiration how do you get build a brow to look natural
                          Asked on 4/18/2016 by chrissy from corona ca

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            All of our products are designed to look natural on!
                            XOXO

                            Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I'm having a hard time picking a color to match my brows. My hair is a light to medium brown. Would you recommend the universal toupe colour?
                          Asked on 4/5/2016 by RAch1966 from Atlanta, GA

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thanks so much for your interest! We are more than happy to help you with this today! We would absolutely recommend the universal taupe as the dark brown is for those with dark brown to black hair.
                            XOXO

                            Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I have Jennifer Lopez coloring, what color do you recommend?
                          Asked on 3/26/2016 by Kay

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you so much for reaching out to us and for your interest in our brow perfector.
                            We would recommend the Dark Brown Shade for sure.
                            XOXO

                            Answered on 3/28/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Is the auburn color in the creme stain the same as the pencil? It's hard to tell from the picture, but it looks quite a bit redder than the pencil.
                          Asked on 3/7/2016 by Misneachail

                          1 answer

                          • Brand Expert

                            A:

                            Yes, the auburn in the perfector and build a brow are the same shade.
                            XOXO

                            Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I am a 55 year old woman whose eyebrows will not grow. I have to draw them on every day. Would you recommend this product?
                          Asked on 3/6/2016 by Sally

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            We would recommend using the brow power over this as it is more of a natural look.
                            XOXO

                            Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Hello,
                          I have dyed light blonde hair but I am a natural brunette. I have light, sparse eyebrows. Would you recommend the blonde or taupe shade?
                          Thanks
                          Asked on 3/4/2016 by Jamie from Massachusetts

                          1 answer

                          • Brand Expert

                            A:

                            Great question! We would recommend going with the universal taupe.
                            XOXO

                            Answered on 3/4/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Does this product stay on while swimming and showering?
                          Asked on 3/2/2016 by Sonata

                          1 answer

                          • Brand Expert

                            A:

                            Great question! Our build a brow is waterproof so does stay on!
                            XOXO

                            Answered on 3/2/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I have dark brown hair but most dark brown powders or creams makes my eyebrows too dark. Will the shade universal taupe give me a more natural look and not so dark as the dark brown?
                          Asked on 2/4/2016 by MsPC from Florida

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Yes, the universal taupe will help with this. Or you can also try our brow power super skinny in medium brown as this is a lighter brown shade.
                            XOXO

                            Answered on 2/4/2016 by Brand Expert from IT Cosmetics
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