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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Cr%C3%A8me Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

Blonde

Item #: 2284645 Size: 0.12 oz

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 340 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (265)
  • Easy to apply (261)
  • Good pigmentation (233)
  • Good value (118)
  • Versatile (61)

Cons

  • Difficult to apply (20)
  • Stains easily (8)
  • Messy (7)
  • Clumps (6)
  • Flakes (5)

Best Uses

  • Daily use (142)
  • Normal skin (70)
  • Everyday (66)
  • Sensitive skin (47)
  • Oily skin (44)
    • Reviewer Profile:
    • Natural style (154), Classic style (137), Trendy style (23)

Reviewed by 340 customers

Displaying reviews 1-10

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5.0

Build-A-Brow Waterproof 5-in-1 Mico-Fiber Creme Stain

By Kathy

from Hagerstown MD

About Me Trendy Style

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    This product is amazing. I've tried a lot of brow makeup and this is the absolute best. Not only is it the perfect shade it tooks years off my face. Love it!!!

     
    5.0

    I love this product!

    By Cathy

    from St Cloud MN

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      Love

       
      1.0

      A Let Down

      By Frobnitz

      from Milwaukee, WI

      About Me Natural Style

      Verified Reviewer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        I have several IT Cosmetic products that are favorites of mine, but this isn't one of them. Although I was initially pleased with it the gel dried out within a few months, making it virtually useless. I tried scraping a layer off and it still didn't apply. I've replaced it with a drug store product that works better. Disappointing and definitely not worth the money.

         
        2.0

        Did not work for me

        By Ruby

        from Rio Rancho

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Difficult To Apply

          Best Uses

          • Everyday

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          I have all or most eyebrow hair gone and this doesn't stick to skin. Sorry but will be returning.

           
          5.0

          Absolutely love this product and have been using for 1yr

          By RP

          from NC

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            I love that this product lasts all day on my eyebrows and does not smudge!! It looks very natural and fills in my brows perfectly!!!

             
            5.0

            Great color

            By Happy 14

            from Dublin, GA

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Colors
            • Long Lasting

            Cons

              Best Uses

              • Going Out

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              Works much better than a pencil for my unruly brows. Love the color!

               
              5.0

              Goof proof brow awesomeness

              By QuirkyJess

              from Chicago

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Good Variety of Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                So I've done a decade of over plucking my black brows. And recently I realized my brows are too far apart so I've set out to grow them out. Two months into that journey and I have bald spots in my brows! This product is awesome. It is super easy to apply and quick. It blends well and looks natural. I have a very active toddler and I can apply my brows and still eat breakfast with the little one. My brows also last through all the face touching, sticky hands grabbing and cuddling which my previous brow product would smudge off. Over all I am super satisfied and even when my brows fill in (being optimistic) I'll still be using this product. Because it is just that wonderful.

                 
                4.0

                24 hour Eyebrows

                By KNKLHollywood

                from Hollywood, MD

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                • Dries up and hardens in the jar

                Best Uses

                • Everyday

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                I love this product! I have naturally blonde eyebrows which looks like I don't even have any. This product glides on to draw and create natural looking eyebrows. It does not smear or smudge and is easy to remove with eye make up remover. However, it is pricey and the product slowly dries up and hardens. Always keep the lid on tight.

                 
                5.0

                Love

                By Lo

                from Oklahoma

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                  Love this product.

                   
                  5.0

                  Absolutely love this product

                  By Jadin

                  from Jackson MI

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                    I use this every day to help give my brows a more defined look

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    44 Questions | 44 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I have white hair so I ordered the gray When it came it looks more taupe then gray. Is this right?
                      Asked on 12/3/2016 by nettie

                      1 answer

                      • Brand Expert

                        A:

                        Hi Nettie, thank you for your question! While IT does look taupe in the jar, the shade Universal Taupe is actually much darker. The gray will apply super natural once on the brush! XOXO

                        Answered on 12/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have red hair and have trouble finding eyebrow products that are the right color. I don't want my eyebrows to look orange or dark red, but I don't want them to look blonde or brown either. Does the auburn shade look natural when applied?
                      Asked on 11/28/2016 by Jess from Madison, Wi

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jess, we're happy to help with this! Our Auburn shade is not orange or red, it just has warmer tones to IT so IT better matches your hair color! IT sounds like this could be what you're looking for :)

                        Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have green eyes dark blonde hair. Very thin brows which are blonde. Since I'm ordering online, cannot try on color. Taupe always looks greyish on me. What color do you recommend?
                      Asked on 11/24/2016 by Claudey from Santa Clarita, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! If Taupe is too gray, we recommend using Build A Brow in the Blonde shade. IT will match your hair color perfectly! XOXO

                        Answered on 11/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is the brow brush included with the product.
                      Asked on 8/20/2016 by Dona from Lexington, TN

                      1 answer

                    • Q:

                      Is a powder or this pomade more natural?
                      Asked on 7/25/2016 by Sarah from San Francisco, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! When IT comes to brows they are the most natural depending on how you apply your product. You can get a very natural look from both a powder and a pomade. Powder by nature will give you a natural look with minimal effort, however when using a light hand to apply your Build A Brow pomade you can get the same natural, soft look with a light application. IT is your preference! XOXO

                        Answered on 7/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very oily skin and I noticed that when I use the gel stain, it doesn't stay waterproof for 24hrs. It doesn't even last 12hrs. Is this true for women with oily skin only? Do you have another product that builds brows and stays on oily skin?
                      Asked on 7/10/2016 by Diane

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Our Build A Brow does work for all skin types and adheres to bare skin to never smudge of budge. If you find that this product is not lasting, you might want to try our Brow Power Waterproof Perfector. This is a pencil applicator with our waterproof gel formula that works to mimic the look of brow hairs and last all day. You can try this product at your nearest Ulta location before you buy! XOXO

                        Answered on 7/11/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                      Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                      1 answer

                      • Brand Expert

                        A:

                        So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                        XOXO

                        Answered on 4/26/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I need water proof eyebrow cosmetics due to health issues with perspiration how do you get build a brow to look natural
                      Asked on 4/18/2016 by chrissy from corona ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        All of our products are designed to look natural on!
                        XOXO

                        Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I'm having a hard time picking a color to match my brows. My hair is a light to medium brown. Would you recommend the universal toupe colour?
                      Asked on 4/5/2016 by RAch1966 from Atlanta, GA

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thanks so much for your interest! We are more than happy to help you with this today! We would absolutely recommend the universal taupe as the dark brown is for those with dark brown to black hair.
                        XOXO

                        Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have Jennifer Lopez coloring, what color do you recommend?
                      Asked on 3/26/2016 by Kay

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you so much for reaching out to us and for your interest in our brow perfector.
                        We would recommend the Dark Brown Shade for sure.
                        XOXO

                        Answered on 3/28/2016 by Brand Expert from IT Cosmetics
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