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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Cr%C3%A8me Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

Blonde

Item #: 2284645 Size: 0.12 oz

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 327 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (254)
  • Easy to apply (249)
  • Good pigmentation (226)
  • Good value (118)
  • Versatile (61)

Cons

  • Difficult to apply (19)
  • Stains easily (8)
  • Messy (7)
  • Clumps (6)
  • Flakes (5)

Best Uses

  • Daily use (142)
  • Normal skin (70)
  • Everyday (54)
  • Sensitive skin (47)
  • Oily skin (44)
    • Reviewer Profile:
    • Natural style (147), Classic style (132), Trendy style (22)

Reviewed by 327 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
4.0

Great staying power

By Dee

from SW Ohio

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

  • Dries out too easily in jar

Best Uses

  • Everyday

Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

I love the staying power of this product. It's better than anything else I've tried and believe me I've tried a lot. I lost the outer third of my lashes due to a health issue and am always trying products the stay well and look natural. I put a base of this down and add feathery strokes of a pencil on top.

The product does dry out too easily in the jar not matter how well it is sealed. I'd rather they make it in a smaller jar so this wouldn't be an issue. This is the only reason it didn't get 5 stars.

(0 of 1 customers found this review helpful)

 
5.0

Great product! Applies beautifully & covers nicely

By Rose

from Brooklyn. NY

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    I like that it goes on smooth & easy.

     
    5.0

    This makes my eyebrows look fuller and I absolutely love it

    By May nay

    from Las vegas

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      I used to use Anastasia liquid eyebrow i got recommended to this one and I absolutely love it it makes my eyebrows look fuller without applying too much

       
      5.0

      Deserted island must have!

      By Barb

      from Oswego

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        I have very blond and sparse eyebrows, this product fills perfectly and looks very natural. There is a short learning curve but once I mastered the application I will not go Back to hard pencils or powder that fades. This is a must have product for me! I use the universal taupe and have highlighted brown hair.

         
        5.0

        Ifinallyfound the color that was being ignored...gray

        By Punkins mom

        from Parma, Ohio

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          I love the color as it is perfect for me. Easy to use

          (1 of 1 customers found this review helpful)

           
          5.0

          Excellent brow builder

          By Awesome Aunt

          from EL, MI

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Sensitive Eyes

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            Doesn't look fake, gives a very natural look.

            (1 of 1 customers found this review helpful)

             
            5.0

            Great color! Finally light enough red to match!

            By Nicolette

            from Sugar Land TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              I love that it's a natural light red tone. Stays put all day and more!

               
              4.0

              Stays on through sweaty workouts!

              By Daisy Mae

              from Clovis, CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

              • Need a color between Blonde and Universal Taupe
              • The Universal Taupe color is not taupe.

              Best Uses

              • Everyday

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              Love the product. Just wish the Taupe was actually taupe, or they made a color in between Blonde and Universal Taupe. I have to buy both and mix my own color.

               
              5.0

              Great coverage, lasts on eyebrow hair and skin

              By Snigglefritzy

              from Moses lake wa

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                Great product

                • Skin Tone:
                • Fair
                 
                4.0

                Best Brows

                By Kelli

                from Austin, TX

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                  Does not come off during the day even with oily skin.

                  • Skin Tone:
                  • Medium

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  44 Questions | 44 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I have white hair so I ordered the gray When it came it looks more taupe then gray. Is this right?
                    Asked on 12/3/2016 by nettie

                    1 answer

                    • Brand Expert

                      A:

                      Hi Nettie, thank you for your question! While IT does look taupe in the jar, the shade Universal Taupe is actually much darker. The gray will apply super natural once on the brush! XOXO

                      Answered on 12/5/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have red hair and have trouble finding eyebrow products that are the right color. I don't want my eyebrows to look orange or dark red, but I don't want them to look blonde or brown either. Does the auburn shade look natural when applied?
                    Asked on 11/28/2016 by Jess from Madison, Wi

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jess, we're happy to help with this! Our Auburn shade is not orange or red, it just has warmer tones to IT so IT better matches your hair color! IT sounds like this could be what you're looking for :)

                      Answered on 11/30/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have green eyes dark blonde hair. Very thin brows which are blonde. Since I'm ordering online, cannot try on color. Taupe always looks greyish on me. What color do you recommend?
                    Asked on 11/24/2016 by Claudey from Santa Clarita, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! If Taupe is too gray, we recommend using Build A Brow in the Blonde shade. IT will match your hair color perfectly! XOXO

                      Answered on 11/25/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the brow brush included with the product.
                    Asked on 8/20/2016 by Dona from Lexington, TN

                    1 answer

                  • Q:

                    Is a powder or this pomade more natural?
                    Asked on 7/25/2016 by Sarah from San Francisco, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! When IT comes to brows they are the most natural depending on how you apply your product. You can get a very natural look from both a powder and a pomade. Powder by nature will give you a natural look with minimal effort, however when using a light hand to apply your Build A Brow pomade you can get the same natural, soft look with a light application. IT is your preference! XOXO

                      Answered on 7/25/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have very oily skin and I noticed that when I use the gel stain, it doesn't stay waterproof for 24hrs. It doesn't even last 12hrs. Is this true for women with oily skin only? Do you have another product that builds brows and stays on oily skin?
                    Asked on 7/10/2016 by Diane

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Our Build A Brow does work for all skin types and adheres to bare skin to never smudge of budge. If you find that this product is not lasting, you might want to try our Brow Power Waterproof Perfector. This is a pencil applicator with our waterproof gel formula that works to mimic the look of brow hairs and last all day. You can try this product at your nearest Ulta location before you buy! XOXO

                      Answered on 7/11/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                    Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                    1 answer

                    • Brand Expert

                      A:

                      So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                      XOXO

                      Answered on 4/26/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I need water proof eyebrow cosmetics due to health issues with perspiration how do you get build a brow to look natural
                    Asked on 4/18/2016 by chrissy from corona ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      All of our products are designed to look natural on!
                      XOXO

                      Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I'm having a hard time picking a color to match my brows. My hair is a light to medium brown. Would you recommend the universal toupe colour?
                    Asked on 4/5/2016 by RAch1966 from Atlanta, GA

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thanks so much for your interest! We are more than happy to help you with this today! We would absolutely recommend the universal taupe as the dark brown is for those with dark brown to black hair.
                      XOXO

                      Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have Jennifer Lopez coloring, what color do you recommend?
                    Asked on 3/26/2016 by Kay

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thank you so much for reaching out to us and for your interest in our brow perfector.
                      We would recommend the Dark Brown Shade for sure.
                      XOXO

                      Answered on 3/28/2016 by Brand Expert from IT Cosmetics
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