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It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

It Cosmetics

Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

Universal Taupe

Item #: 2264031 Size: 0.017 oz

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Why did It Cosmetics create this product: To finally give women a 5-in-1 automatic eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: Brow Power Waterproof Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! It's also clinically proven waterproof, even after 8 hours of wear. Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly, and are paraben free. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants natural looking beautiful brows that frame your face and give you symmetry! Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Waterproof Perfector truly gives you the power to be your most beautiful! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: Developed with Plastic Surgeons, Brow Power Waterproof Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. It glides on in seconds and after about two minutes of play time, sets in place for beautiful brows you can count on lasting you all day long! This truly waterproof formula is also infused with cutting-edge brow-loving and enhancing technology including ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grapeseed extract and anti-oxidants. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Use soft feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing tough, lightly brush through brows with the spooley brush for a natural, polished look. You'll have a few minutes of playtime, before Brow Power Perfector sets in place giving you waterproof, budge-proof, beautiful brows that last all day.

Beauty tip: To get bold brows is to use a shade just a bit darker than your hair color. Also, try using a pencil with a soft lead like our Brow Power Waterproof Perfector to fill in and draw outside the line on the top side of your natural brow. Drawing just above will also help open your eye. Pair it with Brow Power Lift Pencil for the perfect arch every time!
Trimethylsiloxysilicate, Isohexadecane, Isododecane, Mica, Polyethylene, Silica, Polyglyceryl-2 Triisostearate, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum Parkii Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita Flower Extract, Magnesium Ascorbyl Phosphate, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Ascorbic Acid, Rosa Canina Flower Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
 
4.1

(based on 652 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (479)
  • Long lasting (479)
  • Good pigmentation (343)
  • Good colors (278)
  • Smooth look (253)

Cons

  • Difficult to apply (84)
  • Clumps (48)
  • Difficult removal (25)
  • Smudges (25)
  • Fades (11)

Best Uses

  • Everyday (350)
  • Going out (116)
  • Daily use (112)
  • Sensitive eyes (75)
  • Travel (68)
    • Reviewer Profile:
    • Natural style (311), Classic style (251), Trendy style (44)
    • Was this a gift?:
    • No (4)

Reviewed by 652 customers

Displaying reviews 1-10

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5.0

Love this product...it stays on even in the water. Love it!

By Someone714

from Davison, MI

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    It's easy to apply and lasts all day...even when I'm swimming in the pool or lake. I can't say enough good things about his product! Love, love, love it!

     
    5.0

    This is my go-to brow product

    By Uolyram

    from IL

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      Finding a realistic blonde brow product is no longer an issue. The It brand is perfect. I'd never used a brow filler, before, only brow pencils. The technique was easy to master.

       
      4.0

      Yes!!!

      By Adrienne

      from Houston

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

        My go to eyebrow pencil.

         
        5.0

        Yes I do

        By Victoria K

        from Newburgh

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

        • Difficult Removal

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

        I use it every day

         
        4.0

        Works well and easy to use.

        By Raggedyanne

        from Leesburg, Fl

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          Quick and easy. Good results in a flash!

           
          3.0

          Not my favorite

          By Queen Bee

          from Texas

          Verified Buyer

          Pros

            Cons

            • Clumps
            • Smudges

            Best Uses

              Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

              I love It cosmetics, but this falls short. It is too soft and doesn't look natural on my sparse brows.

               
              4.0

              My second one.

              By Nancy

              from NW Arkansas

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply

              Cons

                Best Uses

                • Sensitive Eyes

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                Have salt and pepper hair. Can't stand when women with my coloring wear brown eyebrow pencil. Wish this was a touch more gray than taupe.

                 
                3.0

                Liked it but...

                By Susiebird

                from Dallas, Texas

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply

                Cons

                • Heavy Application

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                I love IT cosmetics but this was not my favorite. I usually use the universal taupe pencil but thought I'd try this one. It's decent but a like thick and kind of sticky.

                 
                5.0

                I would buy again

                By Bugsey

                from Gate City, VA

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                  It looks natural

                   
                  5.0

                  I will buy this product again.

                  By none

                  from Holly Ridge NC

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                    Long lasting.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    33 Questions | 33 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I am giving birth next month and need a brow pencil that will stay on during labor. I have very light brows and dye my hair dark so I have to darken my brow a bit. Do you suggest this product?
                      Asked on 6/15/2017 by Aqua from NYC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! We recommend using Brow Power Waterproof Perfector which has a waterproof formula, guaranteed not to smudge or budge! IT will stay on until you remove it with makeup remover. You can test IT out at your local Ulta before committing to IT. We hope you love IT! XOXO

                        Answered on 6/16/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      My hair is white and black is to dark. Should I use the grey pencil so that the eyebrow
                      blends
                      Asked on 5/18/2017 by Marlene from OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Based on your hair color, we absolutely recommend using Brow Power Waterproof Perfector in Gray for the best match! This shade will be soft enough to give you a natural finish to your brows without being harsh. XOXO

                        Answered on 5/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi there! I am a huge fan of IT's Universal Brow Pencil and am eyeing this product since I ran out and will be going on vacation in extremely humid weather. Is it resistant to humidity and sweat as well? Also, I have black hair that lightens a little during summer (which is fast approaching) and have been using Universal Taupe by applying more pressure. Would you all recommend I continue to use Universal Taupe or the dark brown shade offered? Thanks!
                      Asked on 5/17/2017 by Alice in BeautyLand from Virginia

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Brow Power Waterproof Perfector is extremely long wearing! IT is smudge proof, budge proof, and holds up to hot temperatures and sweat. IT's waterproof formula makes IT completely waterproof, even in direct contact with water so it will only come off when you take it off with makeup remover. Based on your hair color, we recommend using IT in Dark Brown! XOXO

                        Answered on 5/18/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi I am the shade caramel in the Anastasia Beverly Hills brow wiz pencil so what shade would be closest in this ?
                      Asked on 3/28/2017 by Beauty gal

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Based on your current brow product shade, we suggest using Brow Power Waterproof Perfector in the shade Auburn! XOXO

                        Answered on 3/29/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Would it stay on while swimming and not fade?
                      Asked on 3/26/2017 by Autumnn from Pa

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! The Brow Power Waterproof Perfector is clinically tested waterproof for up to 12 hours. IT will last in water activity and swimming and never budge without fading. Test in out in store at your local Ulta! XOXO

                        Answered on 3/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I use the shade soft brown in Anastasia's brow definer. Which shade in this pencil would be best for me?
                      Asked on 3/16/2017 by Stephanie from Chicago, IL

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Based on your current brow shade, we recommend using the Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil in Universal Taupe. XOXO

                        Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this pencil retractable or do you have to use a sharpener?
                      Asked on 3/10/2017 by Donna from Tampa, FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Brow Power Waterproof Perfector is retractable, so there is no need to sharpener! Simply twist to the right to dispense more product. XOXO

                        Answered on 3/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      How does this one compare to the IT universal brow pencil?
                      Asked on 1/5/2017 by Heather from Oregon

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Brow Power Waterproof Perfector 5 in 1 Waterproof Eyebrow Pencil is a creamy, waterproof formula that adheres to skin and hair. IT contains hair like fibers to mimic the look of real hair! IT also comes in a variety of shades to match every hair color. The Brow Power Universal Eyebrow Pencil comes in one shade, Universal Taupe, and matches all hair colors depending on the pressure used to apply IT. This formula is more of a harden wax that adheres to the skin and brow hairs for a smudge-proof, budge-proof wear! XOXO

                        Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi,
                      I have black eyebrows with ~5 grey hairs. The grey makes it look like I have a thin spot, but luckily my brows are still all there. I have fair skin, and my hair is 80% grey. My eyebrows were black even as a kid with med Brown hair. Would dark brown work best?
                      Asked on 12/22/2016 by Madcat2020 from Co

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to assist you with your question! Based on the description of your brow color, we do recommend using the Brow Power Waterproof Perfector in the Dark Brown shade! IT will blend your darker hairs with the lighter ones for your most natural looking brow! XOXO

                        Answered on 12/22/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      My nationality is Chinese. I have very black , non colored hair. I've been using Estee Lauder soft black automatic eyebrow pencil. They just discontinued product. What color will be comparable that will be best for me?
                      Asked on 12/16/2016 by Renée from Seattle ,WA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Based on your previous brow pencil shade, we recommend using the Brow Power Waterproof Perfector in Dark Brown! XOXO

                        Answered on 12/19/2016 by Brand Expert from IT Cosmetics
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