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It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

It Cosmetics

Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

Universal Taupe

Item #: 2264031 Size: 0.017 oz

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Why did It Cosmetics create this product: To finally give women a 5-in-1 automatic eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: Brow Power Waterproof Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! It's also clinically proven waterproof, even after 8 hours of wear. Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly, and are paraben free. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants natural looking beautiful brows that frame your face and give you symmetry! Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Waterproof Perfector truly gives you the power to be your most beautiful! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: Developed with Plastic Surgeons, Brow Power Waterproof Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. It glides on in seconds and after about two minutes of play time, sets in place for beautiful brows you can count on lasting you all day long! This truly waterproof formula is also infused with cutting-edge brow-loving and enhancing technology including ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grapeseed extract and anti-oxidants. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Use soft feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing tough, lightly brush through brows with the spooley brush for a natural, polished look. You'll have a few minutes of playtime, before Brow Power Perfector sets in place giving you waterproof, budge-proof, beautiful brows that last all day.

Beauty tip: To get bold brows is to use a shade just a bit darker than your hair color. Also, try using a pencil with a soft lead like our Brow Power Waterproof Perfector to fill in and draw outside the line on the top side of your natural brow. Drawing just above will also help open your eye. Pair it with Brow Power Lift Pencil for the perfect arch every time!
Trimethylsiloxysilicate, Isohexadecane, Isododecane, Mica, Polyethylene, Silica, Polyglyceryl-2 Triisostearate, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum Parkii Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita Flower Extract, Magnesium Ascorbyl Phosphate, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Ascorbic Acid, Rosa Canina Flower Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
 
4.1

(based on 592 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (433)
  • Long lasting (433)
  • Good pigmentation (315)
  • Good colors (238)
  • Smooth look (220)

Cons

  • Difficult to apply (76)
  • Clumps (43)
  • Difficult removal (21)
  • Smudges (19)
  • Fades (10)

Best Uses

  • Everyday (301)
  • Daily use (112)
  • Going out (99)
  • Sensitive eyes (69)
  • Travel (58)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Natural style (275), Classic style (233), Trendy style (43)

Reviewed by 592 customers

Displaying reviews 1-10

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5.0

Natural look

By Hilton head

from Michigan

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Good Variety of Colors

Cons

    Best Uses

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      Great color for a blonde

       
      5.0

      Great brow pencil !!!

      By Leslie

      from Reno, NV

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

        Love how easy the is to apply, and it lasts all day.Just love IT cosmetics.

         
        5.0

        LOVE IT LOVE IT

        By Blynda

        from Cedar Lake, IN

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Sensitive Eyes

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          Covers grey hairs. Blends well.

           
          3.0

          Love the pencil. However doesn't last long and little produc

          By Judy

          from Fort myers Florida

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

          • Litte product
          • Needs a quantity guage

          Best Uses

          • Everyday
          • Going Out
          • Playing sports

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          Like the product very much.

           
          5.0

          Superior brow pencil

          By Ltjill

          from Hawaii

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

            Quick and easy to apply

             
            5.0

            I would buy this product and tell my friens

            By Cafe

            from Omaha

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

              Easy to use. Great color. Long lasting

               
              1.0

              I will buy the regular one next time.

              By Kim

              from Apple Valley

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply

              Cons

              • Clumps
              • Smudges

              Best Uses

              • Sensitive Eyes

              Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

              It is waterproof

               
              4.0

              Great liner

              By Fran

              from New Jersey

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                Loved the product, had to return 1st one because the cap was stuck, when I pulled it off the entire liner came out and wouldn't work after that. I brought it back to the store and they replaced it.

                 
                5.0

                LOVE THIS!

                By CeeCee

                from Lansing, MI

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                  LOVE THIS ... My eyebrows are turning white ... this product fixes that! No more spots

                   
                  5.0

                  Love this product!

                  By Cindysilver

                  from Elmira,NY

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Colors
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                    Finally a Gray eyebrow pencil!! I just love it and I have silvery Gray hair so it is a perfect compliment!

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    30 Questions | 30 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Hi I am the shade caramel in the Anastasia Beverly Hills brow wiz pencil so what shade would be closest in this ?
                      Asked on 3/28/2017 by Beauty gal

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Based on your current brow product shade, we suggest using Brow Power Waterproof Perfector in the shade Auburn! XOXO

                        Answered on 3/29/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Would it stay on while swimming and not fade?
                      Asked on 3/26/2017 by Autumnn from Pa

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! The Brow Power Waterproof Perfector is clinically tested waterproof for up to 12 hours. IT will last in water activity and swimming and never budge without fading. Test in out in store at your local Ulta! XOXO

                        Answered on 3/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I use the shade soft brown in Anastasia's brow definer. Which shade in this pencil would be best for me?
                      Asked on 3/16/2017 by Stephanie from Chicago, IL

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Based on your current brow shade, we recommend using the Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil in Universal Taupe. XOXO

                        Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this pencil retractable or do you have to use a sharpener?
                      Asked on 3/10/2017 by Donna from Tampa, FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Brow Power Waterproof Perfector is retractable, so there is no need to sharpener! Simply twist to the right to dispense more product. XOXO

                        Answered on 3/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      How does this one compare to the IT universal brow pencil?
                      Asked on 1/5/2017 by Heather from Oregon

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Brow Power Waterproof Perfector 5 in 1 Waterproof Eyebrow Pencil is a creamy, waterproof formula that adheres to skin and hair. IT contains hair like fibers to mimic the look of real hair! IT also comes in a variety of shades to match every hair color. The Brow Power Universal Eyebrow Pencil comes in one shade, Universal Taupe, and matches all hair colors depending on the pressure used to apply IT. This formula is more of a harden wax that adheres to the skin and brow hairs for a smudge-proof, budge-proof wear! XOXO

                        Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi,
                      I have black eyebrows with ~5 grey hairs. The grey makes it look like I have a thin spot, but luckily my brows are still all there. I have fair skin, and my hair is 80% grey. My eyebrows were black even as a kid with med Brown hair. Would dark brown work best?
                      Asked on 12/22/2016 by Madcat2020 from Co

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to assist you with your question! Based on the description of your brow color, we do recommend using the Brow Power Waterproof Perfector in the Dark Brown shade! IT will blend your darker hairs with the lighter ones for your most natural looking brow! XOXO

                        Answered on 12/22/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      My nationality is Chinese. I have very black , non colored hair. I've been using Estee Lauder soft black automatic eyebrow pencil. They just discontinued product. What color will be comparable that will be best for me?
                      Asked on 12/16/2016 by Renée from Seattle ,WA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Based on your previous brow pencil shade, we recommend using the Brow Power Waterproof Perfector in Dark Brown! XOXO

                        Answered on 12/19/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Are there "blonde" refills for this Brow Power Waterpoof Perfector 5-in-1 Eyebrow Pencil? If so, where can I obtain the refills?
                      Asked on 12/13/2016 by J from Georgetown, TX

                      1 answer

                      • Brand Expert

                        A:

                        HI there, thank you for your question! At this time we do not have refills for any of our brow pencils. We can absolutely pass along your suggestion for IT to our team! XOXO

                        Answered on 12/15/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      When is the best time to apply the brow pencil, before or after applying the foundation?
                      Asked on 5/24/2016 by new to make-up from Sacramento CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out. We suggest applying it after your foundation so none of the brow product is brushed off! Hope that helps. XOXO

                        Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very little brow hair, almost none so basically I have to "draw in" my brows. I have been using a powder product but it smudges. The IT skinny pencil is to waxy. My few brow hairs are dark and I'm not sure what color/product would work best. thanks
                      Asked on 5/6/2016 by maemae from richland, ms

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        This sounds like a great product for you to use! You would choose a color based off the color of your hair!
                        XOXO

                        Answered on 5/6/2016 by Brand Expert from IT Cosmetics
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