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It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

It Cosmetics

Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

0.017 oz Item 2264030

Color:Blonde

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Why did It Cosmetics create this product: To finally give women a 5-in-1 automatic eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: Brow Power Waterproof Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! It's also clinically proven waterproof, even after 8 hours of wear. Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly, and are paraben free. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants natural looking beautiful brows that frame your face and give you symmetry! Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Waterproof Perfector truly gives you the power to be your most beautiful! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: Developed with Plastic Surgeons, Brow Power Waterproof Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. It glides on in seconds and after about two minutes of play time, sets in place for beautiful brows you can count on lasting you all day long! This truly waterproof formula is also infused with cutting-edge brow-loving and enhancing technology including ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grapeseed extract and anti-oxidants. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Use soft feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing tough, lightly brush through brows with the spooley brush for a natural, polished look. You'll have a few minutes of playtime, before Brow Power Perfector sets in place giving you waterproof, budge-proof, beautiful brows that last all day.

Beauty tip: To get bold brows is to use a shade just a bit darker than your hair color. Also, try using a pencil with a soft lead like our Brow Power Waterproof Perfector to fill in and draw outside the line on the top side of your natural brow. Drawing just above will also help open your eye. Pair it with Brow Power Lift Pencil for the perfect arch every time!
Trimethylsiloxysilicate, Isohexadecane, Isododecane, Mica, Polyethylene, Silica, Polyglyceryl-2 Triisostearate, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum Parkii Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita Flower Extract, Magnesium Ascorbyl Phosphate, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Ascorbic Acid, Rosa Canina Flower Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
 
4.1

(based on 710 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (528)
  • Long lasting (526)
  • Good pigmentation (372)
  • Good colors (318)
  • Smooth look (287)

Cons

  • Difficult to apply (88)
  • Clumps (53)
  • Smudges (28)
  • Difficult removal (26)
  • Fades (12)

Best Uses

  • Everyday (398)
  • Going out (134)
  • Daily use (112)
  • Sensitive eyes (83)
  • Travel (80)
    • Reviewer Profile:
    • Natural style (341), Classic style (276), Trendy style (46)
    • Was this a gift?:
    • No (4)

Reviewed by 710 customers

Displaying reviews 1-10

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5.0

i will but this produce again

By dean the painter

from tuscaloosa al

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    i use this produce every day i like it a lot

     
    5.0

    The only eyebrow pencil I will ever use!

    By Vicki

    from Longview WA

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      This product goes on easy and smoothly. It last all day without smudging and it is sweat proof!

       
      5.0

      LOVE THIS ONE! A must have for me!

      By David's mom

      from The Villages, FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

        I have hypothyroidism and thinning eyebrows so this is my first go to every morning even before coffee! Lasts all day!

         
        5.0

        I have used the It eyebrow pencil before. But different one.

        By Chris

        from St Paul, MN

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Good Variety of Colors
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          I love the ease of the pencil. The brush blends beautifully. But I could probably use a lighter shade next time. This pencil is a little different from the last It pencil. I think I'll take the old one along next time.

           
          3.0

          Prefer other brand of IT brow shaper

          By sugarnspice10172

          from Miami, Florida

          About Me Natural Style

          Verified Reviewer

          Pros

          • Blends Well
          • Good Colors

          Cons

          • Too much like a very soft crayon

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          I have used the other It brow pencil and like that one much better. This pencil was more like a very soft crayon. It glided on easily but I felt I didn't have as much control in getting it to look like hair which you can pencil in with their other brand of brow pencil. It seemed very similar in texture to their black pencil liner. The tip flattened out pretty quickly. I would go back to their other brand.

           
          4.0

          Great Brow Pencil

          By Sunny

          from The Villages Fl.

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

            I use this daily and it stays on all day. The brush on the end evens the color for a more natural look!..

             
            5.0

            LOVE THIS

            By QueenDee

            from Fort Worth, TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

              I've tried about every brow product out there. I have NO brows....I've tried the stamps, I've tried anything advertised that promised a natural, waterproof, all day look. They are all in the garbage can now! This "it" brow power is the real deal and provided all it promised.

               
              5.0

              Best brow pencil I have ever used.

              By Jo

              from Seattle, WA

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Good Variety of Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Travel

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                I bought one for myself and loved it so much I recommended it to my Mom (who pretty much has to draw her entire brows in). She loves it too. We're both looking forward to using it on vacation... hot sun, sweating and lots of swimming.

                 
                5.0

                I love this product! I've never had an eyebrow pencil stay

                By Pat

                from Rhome, TX

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Good Variety of Colors
                • Long Lasting
                • Smooth Look

                Cons

                • Clumps

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                I use it everyday and it stays on all day until I take it off! It's a great product!

                 
                4.0

                FIRST BROW PENCIL THAT STAYS ON!

                By P

                from Michigan

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                    First brow pencil ever that really stays put! Only thing I would change is make the tip slightly pointed for easier application - tip is too flat.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    39 Questions | 39 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Hi there!

                      Roughly how long can this pencil last before I have to get a new one?
                      Asked on 11/29/2017 by tinybao from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Frequency of use and amount used per application of Brow Power Waterproof Perfector can alter the lifespan of each. Typically this product lasts between 2-3 months. We hope this information is helpful! XOXO

                        Answered on 12/4/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have black hair and black brows. what color should I get?
                      Asked on 11/24/2017 by cindy from mn

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Based on your brow color, we recommend using the Brow Power Waterproof Perfector in Dark Brown. XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have natural red hair. (More of an orange than a red) I have used the universal brow pencil, but it did not work too well for me. What color should I get in this product?
                      Asked on 11/22/2017 by melissnsmith from Belford,bk

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out! Based on the description of your brow color, we recommend using Brow Power Waterproof Perfector in Auburn. You can test IT out in person at your local Ulta! XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I am interested in this product for the first, My hair is silver gray and I am looking for a gray eyebrow pencil and want to make sure that this a true gray and not a metalic silver,
                      Thank you,
                      Asked on 11/7/2017 by Bigeyes from Aston. PA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! We can assure you the Brow Power Waterproof Perfector in Gray is a cool toned gray, not a metallic or silver shade at all. This color is perfect for gray hair colors! XOXO

                        Answered on 11/8/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have black eye brows and are very thin would I use universal? And also I'm out doing ranch work would it still stay on with sweat and wiping your face?
                      Asked on 11/1/2017 by Daisy from TX

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! We recommend trying our Dark Brown Brow Power Waterproof Perfector! Since IT is budge-proof it will not come off until you take it off. IT is clinically shown to be waterproof for 12 hours. We hope this helps! XOXO

                        Answered on 11/2/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have trouble removing it, what is the secret!
                      Asked on 10/19/2017 by Nancy from Pa

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Brow Power Waterproof Perfector is a waterproof formula, so IT stays on until you take IT off! For easy removal, we suggest using Confidence in a Cleanser. IT is formulated to remove dirt, oil, and long-wear makeup! We hope you try IT out! XOXO

                        Answered on 10/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I am giving birth next month and need a brow pencil that will stay on during labor. I have very light brows and dye my hair dark so I have to darken my brow a bit. Do you suggest this product?
                      Asked on 6/15/2017 by Aqua from NYC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! We recommend using Brow Power Waterproof Perfector which has a waterproof formula, guaranteed not to smudge or budge! IT will stay on until you remove it with makeup remover. You can test IT out at your local Ulta before committing to IT. We hope you love IT! XOXO

                        Answered on 6/16/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      My hair is white and black is to dark. Should I use the grey pencil so that the eyebrow
                      blends
                      Asked on 5/18/2017 by Marlene from OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Based on your hair color, we absolutely recommend using Brow Power Waterproof Perfector in Gray for the best match! This shade will be soft enough to give you a natural finish to your brows without being harsh. XOXO

                        Answered on 5/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi there! I am a huge fan of IT's Universal Brow Pencil and am eyeing this product since I ran out and will be going on vacation in extremely humid weather. Is it resistant to humidity and sweat as well? Also, I have black hair that lightens a little during summer (which is fast approaching) and have been using Universal Taupe by applying more pressure. Would you all recommend I continue to use Universal Taupe or the dark brown shade offered? Thanks!
                      Asked on 5/17/2017 by Alice in BeautyLand from Virginia

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Brow Power Waterproof Perfector is extremely long wearing! IT is smudge proof, budge proof, and holds up to hot temperatures and sweat. IT's waterproof formula makes IT completely waterproof, even in direct contact with water so it will only come off when you take it off with makeup remover. Based on your hair color, we recommend using IT in Dark Brown! XOXO

                        Answered on 5/18/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi I am the shade caramel in the Anastasia Beverly Hills brow wiz pencil so what shade would be closest in this ?
                      Asked on 3/28/2017 by Beauty gal

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Based on your current brow product shade, we suggest using Brow Power Waterproof Perfector in the shade Auburn! XOXO

                        Answered on 3/29/2017 by Brand Expert from IT Cosmetics
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