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It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

It Cosmetics

Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

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Item #: 2264030 Size: 0.017 oz

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Why did It Cosmetics create this product: To finally give women a 5-in-1 automatic eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: Brow Power Waterproof Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! It's also clinically proven waterproof, even after 8 hours of wear. Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly, and are paraben free. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants natural looking beautiful brows that frame your face and give you symmetry! Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Waterproof Perfector truly gives you the power to be your most beautiful! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: Developed with Plastic Surgeons, Brow Power Waterproof Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. It glides on in seconds and after about two minutes of play time, sets in place for beautiful brows you can count on lasting you all day long! This truly waterproof formula is also infused with cutting-edge brow-loving and enhancing technology including ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grapeseed extract and anti-oxidants. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Use soft feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing tough, lightly brush through brows with the spooley brush for a natural, polished look. You'll have a few minutes of playtime, before Brow Power Perfector sets in place giving you waterproof, budge-proof, beautiful brows that last all day.

Beauty tip: To get bold brows is to use a shade just a bit darker than your hair color. Also, try using a pencil with a soft lead like our Brow Power Waterproof Perfector to fill in and draw outside the line on the top side of your natural brow. Drawing just above will also help open your eye. Pair it with Brow Power Lift Pencil for the perfect arch every time!
Trimethylsiloxysilicate, Isohexadecane, Mica, Polyethylene, Silica, Polyglyceryl-2 Trisostearate, Ceresin, Euphorbia, Cerifera (Candeilla) Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Magnesium Ascorbyl Phosphate, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Ascorbic Acid, Rosa Canina Flower Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
 
4.1

(based on 575 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Long lasting (419)
  • Easy to apply (417)
  • Good pigmentation (305)
  • Good colors (226)
  • Smooth look (208)

Cons

  • Difficult to apply (75)
  • Clumps (41)
  • Difficult removal (21)
  • Smudges (18)
  • Fades (9)

Best Uses

  • Everyday (287)
  • Daily use (112)
  • Going out (96)
  • Sensitive eyes (66)
  • Travel (56)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Natural style (267), Classic style (226), Trendy style (42)

Reviewed by 575 customers

Displaying reviews 1-10

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4.0

Once Set, it's Budge-Proof

By MishyMash

from Bellevue, WA

About Me Classic Style

Verified Reviewer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Grooms Brows
  • Long Lasting
  • Smudge-proof

Cons

  • Contains Dimethicone
  • Very Little Product

Best Uses

  • Everyday

Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

Perfect for bare spots

 
5.0

Great Product

By PCOCO

from Texas

About Me Classic Style

Verified Reviewer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    I have very thick brows but there are areas where they are sparse. This product fills in those areas beautifully and once it sets they do not budge.Once it dries, the product also acts as a brow gel. The pencil is soft, so you need to use a light hand. I just make a few strokes and my brows are filled in perfectly. I can't stand brows that look like they've been drawn on, and the dark brown pencil matches my brows perfectly and provides a natural look.

     
    3.0

    just ok

    By Ashley

    from Erie, PA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting

    Cons

    • Too soft
    • Use too much each application

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    I usually use Tarte waterproof brow crayon but I purchased this because Tarte was getting too expensive. I thought this would last longer because the crayon is so thick but the product is so soft that it almost melts onto the brow as you put it on- therefor you need to comb it through loosing most of the product to the brow comb.

     
    5.0

    I love this eyebrow pencil

    By flirishy500

    from Hyde Park, Utah

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      I received a sample size of this pencil and loved it so much I had to get the full size when the sample ran out. I tried to go back to my old brow pencil but it was not even close to being as smooth and waterproof as the IT pencil. This is a must have for me.

       
      5.0

      Excellent for thin eyebrows!

      By Wordgirl52

      from Bonita Springs, FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

        Fills in thin brows in very natural way. Great product

         
        2.0

        too soft difficult to apply

        By whatever

        from florida

        About Me Natural Style

        Verified Buyer

        Pros

        • Long Lasting

        Cons

        • Difficult To Apply

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

        To soft and difficult to apply not worth the price I paid for.

         
        5.0

        I will buy this again Love it!

        By Sheila

        from Texas

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          Like the way it goes on

           
          1.0

          Going back to the original Brow Power

          By DB

          from Diamond Bar CA

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Difficult To Apply

            Best Uses

              Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

              The gel formula goes on easily, but when you use the spoolie brush to soften the lines, all of the products comes off. I have tried several times to use it, and have found it does not work well. The original Brow Power is the better option

               
              5.0

              Love the conditioning benefits.

              By Beamer

              from Phx, AZ

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Good Variety of Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                Chose this pencil over others on the market because of the conditioning ingredients. Had some eyebrow loss and wanted the best benefit for regrowth, while concealing the loss.

                 
                5.0

                Best brow pencil ever!

                By The Can

                from Chattanooga, TN

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                  I love this product. It stays on all day.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  27 Questions | 27 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is this pencil retractable or do you have to use a sharpener?
                    Asked on 3/10/2017 by Donna from Tampa, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Brow Power Waterproof Perfector is retractable, so there is no need to sharpener! Simply twist to the right to dispense more product. XOXO

                      Answered on 3/10/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    How does this one compare to the IT universal brow pencil?
                    Asked on 1/5/2017 by Heather from Oregon

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Brow Power Waterproof Perfector 5 in 1 Waterproof Eyebrow Pencil is a creamy, waterproof formula that adheres to skin and hair. IT contains hair like fibers to mimic the look of real hair! IT also comes in a variety of shades to match every hair color. The Brow Power Universal Eyebrow Pencil comes in one shade, Universal Taupe, and matches all hair colors depending on the pressure used to apply IT. This formula is more of a harden wax that adheres to the skin and brow hairs for a smudge-proof, budge-proof wear! XOXO

                      Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi,
                    I have black eyebrows with ~5 grey hairs. The grey makes it look like I have a thin spot, but luckily my brows are still all there. I have fair skin, and my hair is 80% grey. My eyebrows were black even as a kid with med Brown hair. Would dark brown work best?
                    Asked on 12/22/2016 by Madcat2020 from Co

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to assist you with your question! Based on the description of your brow color, we do recommend using the Brow Power Waterproof Perfector in the Dark Brown shade! IT will blend your darker hairs with the lighter ones for your most natural looking brow! XOXO

                      Answered on 12/22/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    My nationality is Chinese. I have very black , non colored hair. I've been using Estee Lauder soft black automatic eyebrow pencil. They just discontinued product. What color will be comparable that will be best for me?
                    Asked on 12/16/2016 by Renée from Seattle ,WA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Based on your previous brow pencil shade, we recommend using the Brow Power Waterproof Perfector in Dark Brown! XOXO

                      Answered on 12/19/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Are there "blonde" refills for this Brow Power Waterpoof Perfector 5-in-1 Eyebrow Pencil? If so, where can I obtain the refills?
                    Asked on 12/13/2016 by J from Georgetown, TX

                    1 answer

                    • Brand Expert

                      A:

                      HI there, thank you for your question! At this time we do not have refills for any of our brow pencils. We can absolutely pass along your suggestion for IT to our team! XOXO

                      Answered on 12/15/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    When is the best time to apply the brow pencil, before or after applying the foundation?
                    Asked on 5/24/2016 by new to make-up from Sacramento CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out. We suggest applying it after your foundation so none of the brow product is brushed off! Hope that helps. XOXO

                      Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have very little brow hair, almost none so basically I have to "draw in" my brows. I have been using a powder product but it smudges. The IT skinny pencil is to waxy. My few brow hairs are dark and I'm not sure what color/product would work best. thanks
                    Asked on 5/6/2016 by maemae from richland, ms

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      This sounds like a great product for you to use! You would choose a color based off the color of your hair!
                      XOXO

                      Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have med brown brows, but the left one has five white hairs that are very close together. Dying them hasn't been satisfactory. Would this product help those wild hairs blend in with the others?
                    Asked on 5/1/2016 by Bersy from NEPA

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are happy to help you with this today! This would be a great a product to use to help keep the white hairs tame.
                      XOXOX

                      Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have no natural brow. I mean absolutely no hairs, I need something water/sweat proof. Is this a good product for me? or can you recommend one? I currently use a powder type pencil with good results, but with summer coming I sweat a lot.
                    Asked on 4/28/2016 by Bre from Michigan

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are happy to help you with this! We absolutely recommend this product for you as it looks natural and stays on all day! XOXO

                      Answered on 4/29/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this REALLY waterproof??? Could I wear it and go swimming in a pool or even the ocean and come out with it still on?
                    Asked on 4/22/2016 by Emma from Holland, NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      YEs - this product really is waterproof and you can swim in IT!
                      XOXO

                      Answered on 4/24/2016 by Brand Expert from IT Cosmetics
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