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It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

It Cosmetics

Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

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Item #: 2264030 Size: 0.017 oz

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Why did It Cosmetics create this product: To finally give women a 5-in-1 automatic eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: Brow Power Waterproof Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! It's also clinically proven waterproof, even after 8 hours of wear. Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly, and are paraben free. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants natural looking beautiful brows that frame your face and give you symmetry! Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Waterproof Perfector truly gives you the power to be your most beautiful! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: Developed with Plastic Surgeons, Brow Power Waterproof Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. It glides on in seconds and after about two minutes of play time, sets in place for beautiful brows you can count on lasting you all day long! This truly waterproof formula is also infused with cutting-edge brow-loving and enhancing technology including ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grapeseed extract and anti-oxidants. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Use soft feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing tough, lightly brush through brows with the spooley brush for a natural, polished look. You'll have a few minutes of playtime, before Brow Power Perfector sets in place giving you waterproof, budge-proof, beautiful brows that last all day.

Beauty tip: To get bold brows is to use a shade just a bit darker than your hair color. Also, try using a pencil with a soft lead like our Brow Power Waterproof Perfector to fill in and draw outside the line on the top side of your natural brow. Drawing just above will also help open your eye. Pair it with Brow Power Lift Pencil for the perfect arch every time!
Trimethylsiloxysilicate, Isohexadecane, Mica, Polyethylene, Silica, Polyglyceryl-2 Trisostearate, Ceresin, Euphorbia, Cerifera (Candeilla) Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Magnesium Ascorbyl Phosphate, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Ascorbic Acid, Rosa Canina Flower Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
 
4.1

(based on 438 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Long lasting (314)
  • Easy to apply (308)
  • Good pigmentation (231)
  • Good colors (139)
  • Smooth look (118)

Cons

  • Difficult to apply (63)
  • Clumps (40)
  • Difficult removal (13)
  • Smudges (13)
  • Messy (8)

Best Uses

  • Everyday (168)
  • Daily use (112)
  • Going out (55)
  • Normal skin (51)
  • Sensitive skin (38)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Natural style (199), Classic style (172), Trendy style (31)
    • Skin Tone:
    • Medium (204), Fair (198), Deep (11)

Reviewed by 438 customers

Displaying reviews 1-10

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4.0

I do like it. This is the first time I have ever used one.

By Brooks14

from Lufkin, Texas

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    Being s redhead it is hard to find matching colors,so this is perfect.

    • Skin Tone:
    • Fair
     
    4.0

    Amazing staying power!

    By Mama Bear

    from TX

    About Me Trendy Style

    Pros

    • Blends Well
    • Good Colors
    • Long Lasting
    • Smooth Look

    Cons

    • Clumps
    • Thick pencil head; hard to apply to small areas

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    Due to a nasty firework accident a few years ago, my brows have never grown back the same. They are almost non-existent now. I have looked everywhere for a pencil/gel/cream/clay that would have strong all-day staying power that was H2O proof and sweat proof (being a fitness instructor and all) This stuff is AMAZING! I got it in Dark Brown to match my dark hair. It stays on all day, no matter what! I used to worry about cuddling with my hubby for fear my brows would smear. Not a good look! With this, now I don't even have to worry about that. I am giving it 4 stars because my only complaint is the thickness of the pencil tip. It makes it difficult to fill in smaller spots or try to fix tiny mistakes. Other than that, I love it! I haven't had any issues getting it off. A little extra rubbing while washing my face takes it right off. Now, if only it were sleep proof! (Tried it, but unfortunately, did not last through the night). Maybe someday... err... night. ;-p

    • Skin Tone:
    • Fair
     
    4.0

    Great color

    By Lindsay

    from Oregon

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

    • Difficult To Apply

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    Great pencil, goes on easy and blends well. My only complaint is that I liked the sample size better than the actual pencil. The pencil itself is so thick that it's hard to get a precise line on your brows.

    • Skin Tone:
    • Fair
     
    5.0

    I like it a lot

    By Gail

    from Harrisburg

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      None

      • Skin Tone:
      • Medium
       
      5.0

      The single best eyebrow product !

      By Frannie

      from East Patchogue, NY

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

        I've tried many eyebrow products and this is simply the best.

        • Skin Tone:
        • Medium

        (1 of 1 customers found this review helpful)

         
        3.0

        ok

        By Lillian

        from clayton

        About Me Natural Style

        Verified Buyer

        Pros

        • Good Variety of Colors

        Cons

          Best Uses

          • Going Out

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          I would have used the product everyday as a base to my brows. Buying it twice and they were dried out made me think about the quality of the brow pencil

          • Skin Tone:
          • Medium

          (1 of 1 customers found this review helpful)

           
          4.0

          it has really got it!

          By MLP

          from Countryside IL

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Good Variety of Colors
          • Long Lasting
          • Smooth Look
          • The blonde shade is totally realistic! Kudos!!

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Travel

            Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

            All blondes are not created equal, a fact that makes finding a true shade in an eyebrow pencil tricky. This one creates the perfect shade AND stays on until you remove your makeup.

            • Skin Tone:
            • Fair

            (1 of 1 customers found this review helpful)

             
            4.0

            I buy this IT eyebrow pencil everytime

            By Noni

            from PA

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

              Comes in several colors so you can change colors to suit season, make dramatic or be natural

              • Skin Tone:
              • Medium

              (2 of 2 customers found this review helpful)

               
              2.0

              Would not buy again

              By Cayce

              from Cary nc

              Pros

                Cons

                • Clumps
                • Difficult To Apply

                Best Uses

                  Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                  Have loved this product in the past, but my most recent purchase was dry, clumpy and hard to apply. I'm not sure if they have changed the formulation, but will definitely have to try something else in the future. Very disappointed!

                  • Skin Tone:
                  • Fair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Staying Power

                  By Tammy Jo

                  from Hillsborough, NC

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Good Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                    I am a redhead and the taupe is perect!!! I try to steer away from the red/auburn tones as it looks so unnatural on me...once this stuff dries, it is on for the day...through a spin class and all!!! Staying power is an understatement thanks "IT"

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    22 Questions | 22 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      When is the best time to apply the brow pencil, before or after applying the foundation?
                      Asked on 5/24/2016 by new to make-up from Sacramento CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out. We suggest applying it after your foundation so none of the brow product is brushed off! Hope that helps. XOXO

                        Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very little brow hair, almost none so basically I have to "draw in" my brows. I have been using a powder product but it smudges. The IT skinny pencil is to waxy. My few brow hairs are dark and I'm not sure what color/product would work best. thanks
                      Asked on 5/6/2016 by maemae from richland, ms

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        This sounds like a great product for you to use! You would choose a color based off the color of your hair!
                        XOXO

                        Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have med brown brows, but the left one has five white hairs that are very close together. Dying them hasn't been satisfactory. Would this product help those wild hairs blend in with the others?
                      Asked on 5/1/2016 by Bersy from NEPA

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We are happy to help you with this today! This would be a great a product to use to help keep the white hairs tame.
                        XOXOX

                        Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have no natural brow. I mean absolutely no hairs, I need something water/sweat proof. Is this a good product for me? or can you recommend one? I currently use a powder type pencil with good results, but with summer coming I sweat a lot.
                      Asked on 4/28/2016 by Bre from Michigan

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We are happy to help you with this! We absolutely recommend this product for you as it looks natural and stays on all day! XOXO

                        Answered on 4/29/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this REALLY waterproof??? Could I wear it and go swimming in a pool or even the ocean and come out with it still on?
                      Asked on 4/22/2016 by Emma from Holland, NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        YEs - this product really is waterproof and you can swim in IT!
                        XOXO

                        Answered on 4/24/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      My hair is more white than grey. My brows are more brown than grey. I'd rather tone down my brows, not sure which color to use. I also have very light skin. I really don't want my brows to be the first thing people notice.
                      Asked on 4/10/2016 by Grandma lady from Amarillo, Tx

                      1 answer

                      • Brand Expert

                        A:

                        We are happy to help you with this today! We would recommend trying out either our brow power or our brow power super skinny instead of this product as they are more subtle in color. We would recommend going with the universal taupe shade.
                        XOXO

                        Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      How do I order gray eye brow skinny edition or the regular pencle.
                      Asked on 2/9/2016 by Frannie from Newbury,Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        You can order the gray brow power supper skinny or the regular brow power from Ulta or Ulta.com at any time!
                        They can both be found there under brows.

                        XOXO

                        Answered on 2/9/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Which color should I use on brows. Hair is varied shades of black/gray and silver. Natural hair color was dark brown. Eyebrows dark brown with some gray
                      Asked on 1/4/2016 by Linda from San Diego Ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We would recommend using the universal taupe as our dark brown is best for those with jet black hair.
                        XOXO

                        Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I am very fair with dark brown eyebrows and dark blonde hair. My eyebrows are very thick and the hairs are long, curly, and unruly. Would this pencil be the best one?
                      Asked on 11/1/2015 by It Girl from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our brow products. We are more than happy to help you with this today. We would recommend our Brow Perfector for sure in the Universal Taupe shade. This product contains brow gel that will help control your brows.

                        XOOX

                        Answered on 11/3/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I am missing part of my brow near the tail. Is this product appropriate fro creating a natural look? I have dark brown brows.
                      Asked on 6/12/2015 by kat from Illinois

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question!! While this product is amazing, it is better for those with brows - we would recommend you using the Brow Power Universal!

                        Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients

                        Hope this helps!

                        XOXOX

                        Answered on 6/15/2015 by Brand Expert from IT Cosmetics
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