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It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

It Cosmetics

Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil

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Item #: 2264030 Size: 0.017 oz

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Why did It Cosmetics create this product: To finally give women a 5-in-1 automatic eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: Brow Power Waterproof Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! It's also clinically proven waterproof, even after 8 hours of wear. Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly, and are paraben free. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants natural looking beautiful brows that frame your face and give you symmetry! Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Waterproof Perfector truly gives you the power to be your most beautiful! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: Developed with Plastic Surgeons, Brow Power Waterproof Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. It glides on in seconds and after about two minutes of play time, sets in place for beautiful brows you can count on lasting you all day long! This truly waterproof formula is also infused with cutting-edge brow-loving and enhancing technology including ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grapeseed extract and anti-oxidants. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Use soft feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing tough, lightly brush through brows with the spooley brush for a natural, polished look. You'll have a few minutes of playtime, before Brow Power Perfector sets in place giving you waterproof, budge-proof, beautiful brows that last all day.

Beauty tip: To get bold brows is to use a shade just a bit darker than your hair color. Also, try using a pencil with a soft lead like our Brow Power Waterproof Perfector to fill in and draw outside the line on the top side of your natural brow. Drawing just above will also help open your eye. Pair it with Brow Power Lift Pencil for the perfect arch every time!
Trimethylsiloxysilicate, Isohexadecane, Mica, Polyethylene, Silica, Polyglyceryl-2 Trisostearate, Ceresin, Euphorbia, Cerifera (Candeilla) Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Magnesium Ascorbyl Phosphate, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Ascorbic Acid, Rosa Canina Flower Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil
 
4.1

(based on 508 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Long lasting (367)
  • Easy to apply (363)
  • Good pigmentation (273)
  • Good colors (182)
  • Smooth look (165)

Cons

  • Difficult to apply (69)
  • Clumps (41)
  • Difficult removal (20)
  • Smudges (17)
  • Fades (8)

Best Uses

  • Everyday (229)
  • Daily use (112)
  • Going out (77)
  • Sensitive eyes (54)
  • Normal skin (51)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Natural style (234), Classic style (195), Trendy style (41)

Reviewed by 508 customers

Displaying reviews 1-10

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5.0

THE BEST

By KP

from Richmond, TX

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    This is the best eye brow pencil ever!!!

     
    4.0

    It lasts and lasts

    By Anninca

    from San Diego

    About Me Classic Style

    Verified Buyer

    Pros

    • Good Colors
    • Good Pigmentation
    • Long Lasting

    Cons

    • Smudges

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

    Because it is soft, you need to be careful of smudging. But if you brush your brows after applying, it looks beautiful and stays put all day. I have a fairly steady hand so I love it.

     
    5.0

    Fantastic ! Best brow product ever! I'm

    By Cheryl from Ohio

    from Ohio

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Sensitive Eyes

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      The is the best brow product I have found yet! I have light brown /gray hair. I tried the gray and it is a better match than taupe (which I have used for quite a while). Women with hints of gray give it a try.

       
      5.0

      Easy to use , good color

      By Deb

      from Niagara falls

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Colors

      Cons

      • Fades

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

      Like it , easy to use

       
      5.0

      The best out there

      By Skeeter

      from Pembroke Pines,FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

        I'm in my 60's, my brows never looked so good!

         
        5.0

        This product is great if you have sparse to no eyebrows

        By tah565

        from Loveland Ohio

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

          I have very light blonde, slowly fading, very sparse eyebrows. I have been trying everything short of getting microblading. This product goes on easily and looks like real eyebrow hairs. The only issue I have is that I ordered the blonde and it is still a little darker, more taupe color than blonde. It gets darker as you put more on and unfortunately because my eyebrows are so light and thin, I have to put on enough for it to look natural and full.

           
          5.0

          Good brow perfector

          By Joan

          from Middleboro Pa

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Good Variety of Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Sensitive Eyes

            Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

            Product was everything I expected

             
            5.0

            Best liner for eyebrows

            By MK

            from Vancouver, Wa

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

              It doesn't get shiny later in the day as the rest of my face gets oily.

              (1 of 1 customers found this review helpful)

               
              5.0

              I will buy this product in the future.

              By FrassM

              from Irving, TX

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Good Variety of Colors
              • Long Lasting
              • Looks natural, I won't go without it now.
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                I am 64 years old, and used to have full, dark eyebrows. The last few years they have thinned, gotten a little patchy and faded. The taupe color blends perfectly and looks natural. The product stays on without smudging, even when I work in the yard and sweat profusely, or take a dip in the pool.

                 
                5.0

                A must-have for thinning eyebrows.

                By Laura the Nurse

                from St. Louis, MO.

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                • Difficult Removal
                • Doesn't last as long as other products

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil:

                The product does not last very long at all. I would also like some way to tell when the product is getting low. Nothing worse than only 1 brow!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                22 Questions | 22 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  When is the best time to apply the brow pencil, before or after applying the foundation?
                  Asked on 5/24/2016 by new to make-up from Sacramento CA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out. We suggest applying it after your foundation so none of the brow product is brushed off! Hope that helps. XOXO

                    Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I have very little brow hair, almost none so basically I have to "draw in" my brows. I have been using a powder product but it smudges. The IT skinny pencil is to waxy. My few brow hairs are dark and I'm not sure what color/product would work best. thanks
                  Asked on 5/6/2016 by maemae from richland, ms

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    This sounds like a great product for you to use! You would choose a color based off the color of your hair!
                    XOXO

                    Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I have med brown brows, but the left one has five white hairs that are very close together. Dying them hasn't been satisfactory. Would this product help those wild hairs blend in with the others?
                  Asked on 5/1/2016 by Bersy from NEPA

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    We are happy to help you with this today! This would be a great a product to use to help keep the white hairs tame.
                    XOXOX

                    Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I have no natural brow. I mean absolutely no hairs, I need something water/sweat proof. Is this a good product for me? or can you recommend one? I currently use a powder type pencil with good results, but with summer coming I sweat a lot.
                  Asked on 4/28/2016 by Bre from Michigan

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    We are happy to help you with this! We absolutely recommend this product for you as it looks natural and stays on all day! XOXO

                    Answered on 4/29/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Is this REALLY waterproof??? Could I wear it and go swimming in a pool or even the ocean and come out with it still on?
                  Asked on 4/22/2016 by Emma from Holland, NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    YEs - this product really is waterproof and you can swim in IT!
                    XOXO

                    Answered on 4/24/2016 by Brand Expert from IT Cosmetics
                • Q:

                  My hair is more white than grey. My brows are more brown than grey. I'd rather tone down my brows, not sure which color to use. I also have very light skin. I really don't want my brows to be the first thing people notice.
                  Asked on 4/10/2016 by Grandma lady from Amarillo, Tx

                  1 answer

                  • Brand Expert

                    A:

                    We are happy to help you with this today! We would recommend trying out either our brow power or our brow power super skinny instead of this product as they are more subtle in color. We would recommend going with the universal taupe shade.
                    XOXO

                    Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                • Q:

                  How do I order gray eye brow skinny edition or the regular pencle.
                  Asked on 2/9/2016 by Frannie from Newbury,Ohio

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    You can order the gray brow power supper skinny or the regular brow power from Ulta or Ulta.com at any time!
                    They can both be found there under brows.

                    XOXO

                    Answered on 2/9/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Which color should I use on brows. Hair is varied shades of black/gray and silver. Natural hair color was dark brown. Eyebrows dark brown with some gray
                  Asked on 1/4/2016 by Linda from San Diego Ca

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    We would recommend using the universal taupe as our dark brown is best for those with jet black hair.
                    XOXO

                    Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I am very fair with dark brown eyebrows and dark blonde hair. My eyebrows are very thick and the hairs are long, curly, and unruly. Would this pencil be the best one?
                  Asked on 11/1/2015 by It Girl from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question and for your interest in our brow products. We are more than happy to help you with this today. We would recommend our Brow Perfector for sure in the Universal Taupe shade. This product contains brow gel that will help control your brows.

                    XOOX

                    Answered on 11/3/2015 by Brand Expert from IT Cosmetics
                • Q:

                  I am missing part of my brow near the tail. Is this product appropriate fro creating a natural look? I have dark brown brows.
                  Asked on 6/12/2015 by kat from Illinois

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question!! While this product is amazing, it is better for those with brows - we would recommend you using the Brow Power Universal!

                    Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients

                    Hope this helps!

                    XOXOX

                    Answered on 6/15/2015 by Brand Expert from IT Cosmetics
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