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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1481 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1224)
  • Long lasting (1061)
  • Blends well (930)
  • Smooth look (882)
  • Easy removal (829)

Cons

  • Fades (82)
  • Smudges (50)
  • Difficult to apply (39)
  • Difficult removal (12)
  • Clumps (8)

Best Uses

  • Everyday (1236)
  • Going out (516)
  • Travel (364)
  • Sensitive eyes (310)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (683), Classic style (566), Trendy style (100)

Reviewed by 1481 customers

Displaying reviews 1-10

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5.0

The absolute only thing that I will use!

By TRenee

from Grand Rapids, MI

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I've been using this product for just about 2 years now. Simple to use. And well worth the money. I just make sure that I take a cotton ball with a little alcohol over my eyebrows before I use it. I'm more of a matt look kind of gal lol

     
    5.0

    Love this brow pencil

    By Torri

    from Ocala

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      This is the best brow pencil!! I've tried so many others and they always end up looking unnatural. This pencil gives you full control over how dark and how defined you want your brows.

       
      5.0

      The best eyebrow pencil I've tried

      By Chryz

      from Fremont, Ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

      • Clumps

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      I absolutely love this eyebrow pencil and the universal color looks very flattering and natural. I've tried the Anastasia Beverly Hills eyebrow pencil but this itCosmetics one is my favorite. Definitely will repurchase

       
      5.0

      The best eyebrow pencil

      By Terina

      from Glendale, Az

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        This the best eyebrow pencil I have ever used. No need any more for a pencil sharpener.

         
        4.0

        I like !

        By Nunece41

        from Ny, ny

        About Me Natural Style

        Verified Buyer

        Pros

        • Good Colors

        Cons

        • Fades

        Best Uses

        • Everyday
        • Going Out

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I think it's easy to apply the color blends okay w mine.i have to reapply in the day cuz I feel like it fades. But it is easy to apply.

         
        5.0

        I will definitely recommend this product

        By Stephanie

        from Miami florida

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Love this product ❤️

           
          5.0

          Love this best I've ever used. Like the color and texture.

          By Leslie

          from Springfield ohio

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Overall very happy with this product. Would recommend it and I have.

             
            4.0

            A good buy

            By Coffeelover

            from Chula Vista, Ca

            About Me Natural Style

            Verified Buyer

            Pros

            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

            • Difficult To Apply

            Best Uses

            • Everyday
            • Sensitive Eyes

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I bought this item during the 21 days of sale. I wanted to try it out and i'm glad I did. At first I wasn't so enthusiastic, the blending was difficult and the pencil seemed dry when applied wasn't as smooth. after some practice the formula blended well and I achieved a natural eyebrow look that is long lasting even in warm hot weather. I would buy it again.

             
            5.0

            IT eyebrow Pencil

            By Susie

            from Seattle

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              Looks natural and easy to apply

               
              5.0

              love universal taupe!

              By Bobbie

              from Victorville CA

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                Use this everyday even while exercising! No problem it lasts till I remove it.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                31 Questions | 31 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  do u have refill for these
                  Asked on 4/16/2017 by june from sebring fl.

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! At this time we do not have refills for Brow Power Universal. We can absolutely pass along your suggestion for IT to our product team! XOXO

                    Answered on 4/17/2017 by Brand Expert from IT Cosmetics
                • Q:

                  how does the universal shade work?

                  thanks!
                  Asked on 2/6/2017 by vicky sloe from lexington,kentucky

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Brow Power Universal in the shade Universal Taupe is ideal for all brow colors. Depending on your hair color, you can apply light pressure for light color pay off, and more pressure for darker color pay off. We hope IT helps! XOXO

                    Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is brow power pencil re-refillable?
                  Asked on 1/8/2017 by frankie from Lodi CA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! The Brow Power Universal Eyebrow Pencil is not refillable. You will need to repurchase IT when you are finished to continue use. We can absolutely pass along your suggestion for IT! XOXO

                    Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I have salt and pepper grey hair and my brows are black but are extremely thin due to years of overplucking. I need a product to fill in while not looking like they are drawn on. Would this product work for me?
                  Asked on 10/21/2016 by Susan from Wakefield, RI

                  1 answer

                  • Brand Expert

                    A:

                    Hi Susan, we definitely understand where you're coming from! Brow Power is perfect to help fill in while still looking super natural. IT has an oval tip to give precise application and can be lighter or darker based on how must pressure is used to apply IT! We think IT is exactly what you're looking for. XOXO

                    Answered on 10/24/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I used the YBBB universal in the past and have tried other brow products in the interim. Was wanting to purchase YBBB universal pencil but am not finding it anywhere, is this the replacement for it?
                  I've tried the brow power super skinny but it's not the same formula as the old YBBB.
                  Asked on 5/24/2016 by Dania from Kemah, TX

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, we're happy to help! This is actually the original Brow Power, it came before the YBBB! The formula is the same, the tip is just a different shape, it's an oval but it applies just like the pencil you know and love! XOXO

                    Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Is the brow power universal eyebrow pencil the same as the YBBB "your brows but better" brow power skinny pencil with brow enhancing technology?
                  Asked on 5/5/2016 by donna from kingston, ma

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Great question! The Brow Power is a similar product but the tip is larger and more oval on the brow power then on the YBBB. the Brow Power Super Skinny.
                    Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily
                    XOXO

                    Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Would you recommend this product or the 5-in-1 Brow Perfector for filling in sparse brows? What is the difference between the 2? I use the Anastasia Brow Pomade, but looking for something that takes less time.
                  Asked on 5/2/2016 by Brow Lover

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    You can absolutely use this for filling in sparse brows. This would be a faster application as you just put it on with the pencil and go and don't need to deal with a brush.
                    XOXO

                    Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Does this pencil come in universal gray like the IT skinny pencil?
                  Asked on 4/5/2016 by rose lover from NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    The Universal Brow Power only comes in the one shade but is good for all hair colors.Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. XOXO

                    Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                • Q:

                  How long will this product last when applied once a day. I have black brows that are thinning and very dark brown hair. Does more pressure use up more of the product?
                  Asked on 2/21/2016 by Deeny

                  1 answer

                  • Brand Expert

                    A:

                    This product contains a 60 day supply when used daily. Applying more pressure does not make the product run out faster.
                    XOXO

                    Answered on 2/22/2016 by Brand Expert from IT Cosmetics
                • Q:

                  My eyebrows are very thin and receded. I have to use a pencil to bring my eyebrows closer towards the bridge of my nose. Will this work where there is no hair?
                  Asked on 1/12/2016 by Ulta fan from NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Great question. The Brow Power is an amazing product that is designed to mimic the look of actual brow hair even when there is none present.
                    XOXOX

                    Answered on 1/13/2016 by Brand Expert from IT Cosmetics
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