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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1595 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1325)
  • Long lasting (1144)
  • Blends well (1005)
  • Smooth look (963)
  • Easy removal (903)

Cons

  • Fades (90)
  • Smudges (54)
  • Difficult to apply (41)
  • Difficult removal (13)
  • Clumps (9)

Best Uses

  • Everyday (1335)
  • Going out (546)
  • Travel (390)
  • Sensitive eyes (331)
    • Reviewer Profile:
    • Natural style (745), Classic style (602), Trendy style (106)
    • Was this a gift?:
    • No (7)

Reviewed by 1595 customers

Displaying reviews 1-10

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5.0

natural look and long lasting eyebrows

By makeuplover

from granada Hills

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I used this pencil daily. It provides a natural look but you can also make your eyebrows darker since it is a universal color.

     
    5.0

    the best eyebrow pencil ever

    By d

    from toledo, ohio

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Natural looking

       
      5.0

      Best brow pencil!

      By Peds Nurse

      from Staten Island, NY

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        It applies so naturally. It doesn't look like a drawn on brow! My favorite!

         
        5.0

        I definitely recommend

        By Love

        from Columbus,GA

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I have very blonde hair so you cannot see my eyebrows. So I have to draw on every day. This works so great because when I get in the pool my eyebrows don't come off.

           
          4.0

          Satisfactory product

          By Alicia

          from Bay Shore, NY

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply

          Cons

          • Fades
          • Smudges

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I was expecting a little more out of this product especially for the price. It did smudge throughout the day which is not nice. But if you re-apply it, it is all good. Very easy to apply and remove.

           
          5.0

          Great product

          By AA

          from Wallkill, NY

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            easy to use, blends well

             
            5.0

            U will love this!

            By Sandy

            from Texas

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Smooth Look

            Cons

              Best Uses

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                Love It products

                 
                5.0

                I love this eyebrow penicl

                By Jacky

                from Cherry Hill, NJ

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  Stays on all day!

                   
                  5.0

                  Best I have ever used!

                  By Bobbye

                  from Wells Texas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                      Easy to use

                       
                      5.0

                      I am hooked on this brow pencil

                      By Jess

                      from Minneapolis, MN

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Good Pigmentation
                      • Long Lasting
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                        This is by far the best brow pencil I've ever used. The color is fantastic and very natural looking. I get compliments on my brows on the daily thanks to this brow pencil

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        32 Questions | 32 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Since it's a taupe brow pencil does this have a neutral undertone or a brown red undertone?
                          Asked on 6/7/2017 by Ashley from Chicago ,Us

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. This shade is a neutral tone and works for all brow colors by pressure technology. The lighter the pressure you use to apply, the softer the shade. The more pressure you apply, the deeper the color payoff. We hope this information is helpful! XOXO

                            Answered on 6/8/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          do u have refill for these
                          Asked on 4/16/2017 by june from sebring fl.

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! At this time we do not have refills for Brow Power Universal. We can absolutely pass along your suggestion for IT to our product team! XOXO

                            Answered on 4/17/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          how does the universal shade work?

                          thanks!
                          Asked on 2/6/2017 by vicky sloe from lexington,kentucky

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! Brow Power Universal in the shade Universal Taupe is ideal for all brow colors. Depending on your hair color, you can apply light pressure for light color pay off, and more pressure for darker color pay off. We hope IT helps! XOXO

                            Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is brow power pencil re-refillable?
                          Asked on 1/8/2017 by frankie from Lodi CA

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! The Brow Power Universal Eyebrow Pencil is not refillable. You will need to repurchase IT when you are finished to continue use. We can absolutely pass along your suggestion for IT! XOXO

                            Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I have salt and pepper grey hair and my brows are black but are extremely thin due to years of overplucking. I need a product to fill in while not looking like they are drawn on. Would this product work for me?
                          Asked on 10/21/2016 by Susan from Wakefield, RI

                          1 answer

                          • Brand Expert

                            A:

                            Hi Susan, we definitely understand where you're coming from! Brow Power is perfect to help fill in while still looking super natural. IT has an oval tip to give precise application and can be lighter or darker based on how must pressure is used to apply IT! We think IT is exactly what you're looking for. XOXO

                            Answered on 10/24/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I used the YBBB universal in the past and have tried other brow products in the interim. Was wanting to purchase YBBB universal pencil but am not finding it anywhere, is this the replacement for it?
                          I've tried the brow power super skinny but it's not the same formula as the old YBBB.
                          Asked on 5/24/2016 by Dania from Kemah, TX

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help! This is actually the original Brow Power, it came before the YBBB! The formula is the same, the tip is just a different shape, it's an oval but it applies just like the pencil you know and love! XOXO

                            Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Is the brow power universal eyebrow pencil the same as the YBBB "your brows but better" brow power skinny pencil with brow enhancing technology?
                          Asked on 5/5/2016 by donna from kingston, ma

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Great question! The Brow Power is a similar product but the tip is larger and more oval on the brow power then on the YBBB. the Brow Power Super Skinny.
                            Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily
                            XOXO

                            Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Would you recommend this product or the 5-in-1 Brow Perfector for filling in sparse brows? What is the difference between the 2? I use the Anastasia Brow Pomade, but looking for something that takes less time.
                          Asked on 5/2/2016 by Brow Lover

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            You can absolutely use this for filling in sparse brows. This would be a faster application as you just put it on with the pencil and go and don't need to deal with a brush.
                            XOXO

                            Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Does this pencil come in universal gray like the IT skinny pencil?
                          Asked on 4/5/2016 by rose lover from NY

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            The Universal Brow Power only comes in the one shade but is good for all hair colors.Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. XOXO

                            Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          How long will this product last when applied once a day. I have black brows that are thinning and very dark brown hair. Does more pressure use up more of the product?
                          Asked on 2/21/2016 by Deeny

                          1 answer

                          • Brand Expert

                            A:

                            This product contains a 60 day supply when used daily. Applying more pressure does not make the product run out faster.
                            XOXO

                            Answered on 2/22/2016 by Brand Expert from IT Cosmetics
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