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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 593 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (439)
  • Good pigmentation (378)
  • Long lasting (352)
  • Good value (287)
  • Versatile (185)

Cons

  • Wears off easily (27)
  • Difficult to apply (19)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (309)
  • Normal skin (173)
  • Dry skin (104)
  • Sensitive skin (102)
  • Oily skin (90)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (285), Classic style (201), Trendy style (54)

Reviewed by 593 customers

Displaying reviews 1-10

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5.0

perfect

By shayna

from boise

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

Any eyebrows !

 
3.0

It's alright

By Gingggg

from Clarksville, TN

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

  • Color is way too dark

Best Uses

  • Daily Use
  • Dry Skin
  • Normal Skin
  • Oily Skin
  • Sensitive Skin
  • Special Occasions

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

It's okay and goes on really well. However, I bought taupe and it is SO DARK. Probably wouldn't buy again, only because I still swear by the benefit brow pencil in taupe

  • Age:
  • 18-29
 
2.0

ok for brows

By nana

from Grosse Ile Michigan

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation

Cons

  • Wears Off Easily

Best Uses

  • Daily Use

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

Product didn't seem any different than a regular eyebrow pencil. I thought it would be more of a gel to powder product.

  • Age:
  • 60+
 
5.0

Absolutely love love! The pencil I've been looking for!

By Dee

from Houston, Tx

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    I use it everday. I have no problems with it. I've purchased many eyebrow products in hopes it would be the one but nothing worked until now. Thank you IT Cosmetics!

    • Age:
    • 30-44
     
    4.0

    Awesome brow pencil!

    By Shanda

    from Fort Worth Texas

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use
      • Normal Skin

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      The end has a good shape for the base of your brow! Spooly is awesome for blending and smoothing your natural brows

      • Age:
      • 30-44
       
      4.0

      The ease of an eyebrow pencil

      By Nurse Amy

      from Georgia

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        Use it with full face of on the go.

        • Age:
        • 30-44
         
        4.0

        I have purchased several times and will continue to do so.

        By N

        from DFW

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

          • Daily Use

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          Wish there were more pencil. I use only 1-2 times per week yet still seem to run oujt quicky, making it not a great value.

          • Age:
          • 45-59
           
          5.0

          Love it

          By BrittAlexis

          from Charleston, WV

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              My favorite brow pencil I've ever used. Color is great and gets deeper if you push harder so would work for most if not all people. The brush on it smooths brows and makes them look natural but done. Love love love.

              • Age:
              • 18-29
               
              5.0

              Love this product

              By Linda216

              from Henderson, NV

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Daily Use
                • Dry Skin
                • Sensitive Skin

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                Love it

                • Age:
                • 60+

                (0 of 1 customers found this review helpful)

                 
                2.0

                Not for me

                By Lindsey

                from Dallas Texas

                Verified Buyer

                Pros

                  Cons

                  • Difficult to Apply

                  Best Uses

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    I like the benefit eyebrow pencil way better.

                    • Age:
                    • 18-29

                    Displaying reviews 1-10

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