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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 624 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (467)
  • Good pigmentation (401)
  • Long lasting (377)
  • Good value (309)
  • Versatile (198)

Cons

  • Wears off easily (30)
  • Difficult to apply (19)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (328)
  • Normal skin (190)
  • Dry skin (111)
  • Sensitive skin (110)
  • Oily skin (96)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (302), Classic style (213), Trendy style (55)

Reviewed by 624 customers

Displaying reviews 1-10

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5.0

easy and natural look for eyebrows

By madre de la

from salisbury mass

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use
    • Dry Skin
    • Normal Skin
    • Sensitive Skin

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    This is the first eyebrow product that I have loved. It is easy to apply and blends well with my eyebrow color.

    • Age:
    • 45-59
     
    5.0

    Second time buying ,love it !

    By Peggy

    from Sebring Fl

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

      • Normal Skin

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      Love this brow pencil

      • Age:
      • 60+
       
      5.0

      Eyebrows

      By Tonnie

      from NJ

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        Thinning eyebrows, very good to help fill them in.

        • Age:
        • 45-59
         
        5.0

        Love this product

        By Brit

        from Brighton MI

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply

        Cons

        • Wears Off Easily

        Best Uses

        • Normal Skin

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        Best brow product- travel size is more than enough and more affordable

        • Age:
        • 18-29
         
        5.0

        This is the best brow pencil I've found!

        By Caroline

        from Philadelphia, Pa

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value

        Cons

          Best Uses

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            This is so easy to use and looks so natural

            • Age:
            • 30-44
             
            5.0

            Love this.

            By Aimee

            from Missouri

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use
              • Sensitive Skin

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Love this product. And it's safe on my highly sensitive skin.

              • Age:
              • 18-29
               
              5.0

              Love it

              By Molly

              from Sacramento

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use
                • Dry Skin
                • Normal Skin
                • Oily Skin
                • Sensitive Skin
                • Special Occasions

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                It look so natural

                • Age:
                • 30-44
                 
                5.0

                Love it

                By Mermaid luver

                from Florida

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  Love the application and color very natural looking

                  • Age:
                  • 60+
                   
                  5.0

                  Best brow pencil out there

                  By Emineo777

                  from Lehigh Valley, PA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use
                    • Normal Skin
                    • Oily Skin
                    • Special Occasions

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    Very easy to apply. Product lasts me 2.5 months and I use it everyday!

                    • Age:
                    • 18-29
                     
                    5.0

                    Surprisingly Excellent

                    By Cherryb6mb

                    from Virginia

                    About Me Classic Style

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting
                    • Versatile

                    Cons

                      Best Uses

                      • Daily Use
                      • Normal Skin
                      • Sensitive Skin
                      • Special Occasions

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      First off, I received this as a free gift at one point a year ago for buying a set of IT brushes. I never touch my eyebrows, so this sat in a drawer until last month. This thing is magical! I bleached my eyebrows too light, so I thought to try this out. It turned my eyebrows into the perfect shade of very light brown, and I have been in love since.

                      I love this so much that even after my brows grew back in as their medium brown color, I continued to use this. It gives a very mature look, but still looks like natural eyebrows, no one could guess that I'm using brow makeup. I have somewhat wider brows, but I have a thin amount of follicles, so this pencil fills in the gaps flawlessly. Definitely will buy this again once I run out!

                      • Age:
                      • 18-29

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      2 Questions | 2 Answers
                      Displaying questions 1-2
                      • Q:

                        how much is in here?
                        Asked on 3/10/2017 by emi from Louisiana

                        1 answer

                        • Brand Expert

                          A:

                          Hello there, we're happy to help with this! This product has .0025 oz in IT. XOXO

                          Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        What color is it ?
                        Asked on 2/9/2017 by elena from Washington,US

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe! IT works with all hair colors based on the pressure applied. Apply lightly for light color payoff, and more pressure for a deeper shade. XOXO

                          Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                      Displaying questions 1-2

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