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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 612 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (455)
  • Good pigmentation (392)
  • Long lasting (367)
  • Good value (300)
  • Versatile (192)

Cons

  • Wears off easily (29)
  • Difficult to apply (19)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (320)
  • Normal skin (182)
  • Dry skin (109)
  • Sensitive skin (105)
  • Oily skin (94)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (296), Classic style (208), Trendy style (54)

Reviewed by 612 customers

Displaying reviews 1-10

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5.0

Buy it !!

By Rhi

from Ohio

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Normal Skin

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    Loved it !!

    • Age:
    • 30-44
     
    5.0

    Best brow pencil, by far!

    By Rikk1C

    from Orange Co, CA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

      • Daily Use
      • Dry Skin
      • Normal Skin
      • Oily Skin
      • Sensitive Skin
      • Special Occasions

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      I have very blonde eyebrows. This allows me to shape brows without looking painted or drawn on.

      • Age:
      • 60+
       
      5.0

      It covers my gray brow hair well!

      By Marie

      from Long Beach, MS

      About Me Natural Style

      Verified Buyer

      Pros

      • Adjusts to your shade of brown
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        I had my doubts that universal taupe would adjust to my shade of brown and the few grays I have in my brows. But, holy cow it did! The coverage lasted all day. I love this product!!

        • Age:
        • 45-59
         
        5.0

        Love it. Looks great on. No brows turn to real brows.

        By Rhonda

        from Greenwood, SC

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use
          • Normal Skin

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          Daily use. Easy to control. Gives a natural looking brow where my brows are essential invisible.

          • Age:
          • 45-59
           
          4.0

          I lime it

          By Adeebee08

          from NEW MEXICO

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Versatile

          Cons

          • Wears Off Easily

          Best Uses

          • Normal Skin

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          I am new to fillinf in my eyebrows, and i feel like this is great for those of us who aren't masters at doing eyebrows

          • Age:
          • 30-44
           
          5.0

          I would buy this product again

          By Jo

          from Rotonda, fl

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Easy to apply and long lasting

              • Age:
              • 60+
               
              5.0

              Love!

              By Kate

              from Long Island, NY

              About Me Natural Style

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Versatile

              Cons

              • Wears Off Easily

              Best Uses

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                After I had half of my eye brow waxed off, I needed a super quick fix. I liked this eyebrow pencil and I'm glad I did! Just wish it lasted longer!

                • Age:
                • 30-44
                 
                5.0

                Yes

                By Jessie

                from Tampa,fl.

                About Me Natural Style

                Verified Buyer

                Pros

                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use
                  • Oily Skin

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  Great product

                  • Age:
                  • 30-44
                   
                  4.0

                  Great product easy to use love it

                  By Sandy

                  from Vacaville

                  Verified Buyer

                  Pros

                  • Easy To Apply

                  Cons

                  • Takes a steady hand and a bit of practice

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  I love the ease of use, the long lasting appearance all in a value wax/cream pencil.

                  • Age:
                  • 45-59
                   
                  5.0

                  I would buy again

                  By Mary

                  from Tuscaloosa, AL

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Dry Skin

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    Easy to use to fill in eyebrows

                    • Age:
                    • 60+

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    1 Question | 1 Answer
                    Displaying question 1
                    • Q:

                      What color is it ?
                      Asked on 2/9/2017 by elena from Washington,US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe! IT works with all hair colors based on the pressure applied. Apply lightly for light color payoff, and more pressure for a deeper shade. XOXO

                        Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                    Displaying question 1

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