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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 660 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (499)
  • Good pigmentation (431)
  • Long lasting (402)
  • Good value (335)
  • Versatile (213)

Cons

  • Wears off easily (32)
  • Difficult to apply (22)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (353)
  • Normal skin (206)
  • Dry skin (121)
  • Sensitive skin (119)
  • Oily skin (105)
    • Reviewer Profile:
    • Natural style (324), Classic style (224), Trendy style (58)
    • Was this a gift?:
    • No (5)

Reviewed by 660 customers

Displaying reviews 1-10

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4.0

I would buy this product again

By Kpast

from Sanford fl

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Versatile

Cons

    Best Uses

    • Daily Use
    • Dry Skin
    • Normal Skin
    • Oily Skin
    • Sensitive Skin
    • Special Occasions

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    Like the way it blends without being to noticeable

    • Age:
    • 60+
     
    4.0

    I would buy this product again!

    By Sunny

    from Orange, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Versatile

    Cons

    • Wears Off Easily

    Best Uses

    • Daily Use
    • Normal Skin

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    My favorite product! The only thing is that it comes off very easily but other than that if you don't touch it then it stays on all day.

    • Age:
    • 30-44
     
    5.0

    My eyebrows Love it

    By V

    from Holiday Fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

      • Daily Use
      • Dry Skin
      • Normal Skin
      • Sensitive Skin

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      I've tried most highend and regular stores brands Eyebrow pencils . and this one is just my personal favorite it's smooth ,the color is versatile , it's doesn't cake up or wear off ... just love The IT universal brow and it goes great with the IT bye-bye-under eye . I have even purchased this for my Coworker ( who had no brows from our pencil thin days ) and now is hooked too

      • Age:
      • 30-44
       
      5.0

      Really is universal

      By Lou

      from Central, Tx

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Normal Skin
        • Oily Skin
        • Sensitive Skin

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        After my teenage years of over plucking, I unfortunately have next to nothing as far as eyebrows. I used the same drugstore brand pencil for over 10 years so I was skeptical to try something new, Especially a hard tipped pencil like this one. It was explained to me that the hard texture allows you to softer strokes for a lighter color or harder strokes for a darker color. I love that it's long lasting - I had a massage fully expecting to not have eyebrows afterwards but was completely surprised to see I did! I will continue to buy this pencil!!

        • Age:
        • 18-29
         
        5.0

        best I ever had

        By kiki

        from sacramento

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Daily Use
          • Normal Skin
          • Oily Skin

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          best I tried

          • Age:
          • 30-44
           
          4.0

          Yes its my 3rd time using it. Great

          By Mj

          from Roseville mich

          About Me Trendy Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Daily Use
            • Dry Skin
            • Normal Skin
            • Oily Skin
            • Sensitive Skin
            • Special Occasions

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            Its been one of the easiest & reasonably priced eyebrow product ive used & it works well for me

            • Age:
            • 45-59
             
            5.0

            love this stuff

            By Sunshine

            from HB

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • define,thicken and even brow color

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              I use this product to even out the color and thicken the look of my brows. It goes on easily and the color blends well with my natural color

              • Age:
              • 45-59
               
              5.0

              I love it. Will definitely buy this again

              By April

              from Florence, ky

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  My eyebrows are very thin from over plucking and they never grew back. This looks natural and doesn't come off too easily

                  • Age:
                  • 30-44
                   
                  5.0

                  Brow on the go

                  By Alex

                  from Los Angeles

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Dry Skin
                    • Normal Skin
                    • Oily Skin

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    This universal taupe goes with blonde or brunette. I dye my hair blonde in the summer and brunette in the winter, and I have no need to change my brow color!

                    • Age:
                    • 30-44
                     
                    1.0

                    poor coverage

                    By Fab 50's

                    from Buffalo, NY

                    About Me Classic Style

                    Verified Buyer

                    Pros

                      Cons

                      • Difficult to Apply

                      Best Uses

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                        Universal color looked odd,

                        • Age:
                        • 45-59

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        3 Questions | 3 Answers
                        Displaying questions 1-3
                        • Q:

                          I have naturally dark brown nearly black eyebrows, will this pencil work to fill them in?
                          Asked on 4/21/2017 by Tiffany from Connecticut, US

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with the pressure you apply to determine the color payoff you get from IT. The more pressure you apply, the darker the color payoff will be. We also have other brow products that are offered in an a variety of shades such as Brow Power Waterproof Perfector, Brow Power Super Skinny, and Build A Brow. All three come in the shade Dark Brown which should be a great match for you! XOXO

                            Answered on 4/21/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          how much is in here?
                          Asked on 3/10/2017 by emi from Louisiana

                          1 answer

                          • Brand Expert

                            A:

                            Hello there, we're happy to help with this! This product has .0025 oz in IT. XOXO

                            Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          What color is it ?
                          Asked on 2/9/2017 by elena from Washington,US

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe! IT works with all hair colors based on the pressure applied. Apply lightly for light color payoff, and more pressure for a deeper shade. XOXO

                            Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                        Displaying questions 1-3

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