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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item 2271715

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 681 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (519)
  • Good pigmentation (446)
  • Long lasting (420)
  • Good value (345)
  • Versatile (218)

Cons

  • Wears off easily (35)
  • Difficult to apply (23)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (365)
  • Normal skin (215)
  • Dry skin (124)
  • Sensitive skin (124)
  • Oily skin (113)
    • Reviewer Profile:
    • Natural style (333), Classic style (233), Trendy style (61)
    • Was this a gift?:
    • No (5)

Reviewed by 681 customers

Displaying reviews 1-10

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5.0

Definitely love it!

By JenB

from Mohall, ND

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Daily Use
    • Dry Skin
    • Normal Skin
    • Oily Skin
    • Sensitive Skin
    • Special Occasions

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    I love this so much!

    • Age:
    • 30-44
     
    5.0

    Yes I do buy this product all ways.

    By Lourdes

    from San Diego Ca

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Normal Skin
      • Oily Skin

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      My favorite eye brow pencil. I really like this product very much.

      • Age:
      • 60+
       
      5.0

      Nice product

      By JB

      from Philadelphia

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Versatile

      Cons

        Best Uses

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          Does exactly what I need it to do - covers gray and fills in without looking overdone or unnatural. Easy to use and lasts!

          • Age:
          • 60+
           
          5.0

          My go to eyebrow filler

          By Steph

          from Casa Grande, AZ.

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Daily Use
            • Oily Skin
            • Sensitive Skin

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            I use this product everyday, it looks very natural. I haven't really tried anything else but I don't feel I need to so I continue to purchase this in its full size.

            • Age:
            • 18-29
             
            5.0

            The best around!

            By PregMeg

            from Dallas

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

            • Wears Off Easily

            Best Uses

            • Daily Use
            • Normal Skin
            • Oily Skin
            • Sensitive Skin
            • Special Occasions

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            The color works well for fair to tan skin. Looks natural or dramatic.

            • Age:
            • 30-44
             
            5.0

            Love this best brow pencil

            By Destiny

            from Apple valley ca

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Daily Use
              • Dry Skin
              • Normal Skin
              • Oily Skin

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Fill in my brows

              • Age:
              • 30-44
               
              5.0

              Definitely a product I can't go without

              By Tinaxoxo

              from Menifee, Ca

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Oily Skin

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                I start prepping my eye brows with this product.

                • Age:
                • 30-44
                 
                5.0

                Yes I definitely buy this product

                By Norma

                from El Paso Texas airport

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  It's great!

                  • Age:
                  • 45-59
                   
                  5.0

                  i will only buy this brow pencil

                  By sharon

                  from snowhill nc

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    The amount you get for the cost is the only downfall

                    • Age:
                    • 30-44
                     
                    5.0

                    Perfect color & consistency!

                    By Dog Mom

                    from Nashville, TN

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      Love that the spooly is included. The pencil is firm and pigmented. LOVE

                      • Age:
                      • 18-29

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      5 Questions | 5 Answers
                      Displaying questions 1-5
                      • Q:

                        What is the size? The weight? compared to the "not mini"???
                        Asked on 11/26/2017 by Jafra from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! The Brow Power Universal Eyebrow Pencil Mini contains 0.0025 oz / 0.07 g of product. The full size contains 0.0056 oz / 0.16 g. The mini is about half the size of the full size. We hope this information is helpful! XOXO

                          Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I have super sensitive skin. I have even tried almay and a few other brands that are susposed to be hyperallergenic. Nothing works. Do you think this would work for me.
                        Asked on 8/14/2017 by sandy from weymouth mass

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! IT Cosmetics products are made with good for you, skin loving ingredients, and are made for sensitive skin. They are not tested to be hypoallergenic at this time. We do advise consulting with your doctor or dermatologist before use of IT with any further concerns! XOXO

                          Answered on 8/15/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I have naturally dark brown nearly black eyebrows, will this pencil work to fill them in?
                        Asked on 4/21/2017 by Tiffany from Connecticut, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with the pressure you apply to determine the color payoff you get from IT. The more pressure you apply, the darker the color payoff will be. We also have other brow products that are offered in an a variety of shades such as Brow Power Waterproof Perfector, Brow Power Super Skinny, and Build A Brow. All three come in the shade Dark Brown which should be a great match for you! XOXO

                          Answered on 4/21/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        how much is in here?
                        Asked on 3/10/2017 by emi from Louisiana

                        1 answer

                        • Brand Expert

                          A:

                          Hello there, we're happy to help with this! This product has .0025 oz in IT. XOXO

                          Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        What color is it ?
                        Asked on 2/9/2017 by elena from Washington,US

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe! IT works with all hair colors based on the pressure applied. Apply lightly for light color payoff, and more pressure for a deeper shade. XOXO

                          Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                      Displaying questions 1-5

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