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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 649 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (489)
  • Good pigmentation (422)
  • Long lasting (395)
  • Good value (328)
  • Versatile (208)

Cons

  • Wears off easily (31)
  • Difficult to apply (21)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (346)
  • Normal skin (198)
  • Dry skin (117)
  • Sensitive skin (115)
  • Oily skin (100)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (317), Classic style (222), Trendy style (56)

Reviewed by 649 customers

Displaying reviews 1-10

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5.0

Best Eyebrow Pencil on the Market

By Shelly

from Ohio

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    I have tried several different eyebrow pencils and this is the best one out there!! The color is very versatile!! The lighter you press the lighter the color and vice versa!

    • Age:
    • 30-44
     
    5.0

    I love this product! It's the perfect shade

    By Va Va Voom

    from Boise ID

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value

    Cons

      Best Uses

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        Love the color,

        • Age:
        • 18-29

        (0 of 1 customers found this review helpful)

         
        5.0

        My go-to brow pencil.

        By Allykatt

        from Los Angeles

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          Universal pencil!! I use it on myself as well as all my clients. Depending on the pressure you use,it works on lighter to dark skin tones. Has a spoolie on the other end to comb trough brows.

          • Age:
          • 30-44
           
          5.0

          New Favorite

          By Rachel

          from Cincinnati, OH

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Daily Use

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            Best Ever! I'm one of those people that need "makeup for dummies" and this delivers. My sister who is super trendy with makeup uses the same one and gets awesome results as well. Its easy to use, easy to get off if you mess up and looks great all day. Also, I ran 5 miles in it yesterday, I still had brows after! WooHoo!!!

            • Age:
            • 18-29
             
            5.0

            Love it

            By Jan

            from Scranton, SC

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

              • Daily Use
              • Normal Skin

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Eye brow

              • Age:
              • 60+
               
              5.0

              Yes I definitely will buy again

              By Bonnie

              from Yucaipa

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                I use this product daily ,faithfully

                • Age:
                • 45-59
                 
                5.0

                Def- I love it!

                By Laura

                from NY

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use
                  • Special Occasions

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  I use it every day, super easy to apply. And lasts all day. I Just love it! Easy to clean too.

                  • Age:
                  • 30-44
                   
                  4.0

                  It's a must in my makeup bag for daily use.

                  By Mishulee

                  from Springfield, Ma

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use
                    • Dry Skin
                    • Normal Skin
                    • Oily Skin
                    • Sensitive Skin
                    • Special Occasions

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    Perfect universal shade. Glides on smooth.

                    • Age:
                    • 30-44
                     
                    4.0

                    It's a must in my makeup bag for daily use.

                    By Mishulee

                    from Springfield, Ma

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting
                    • Versatile

                    Cons

                      Best Uses

                      • Daily Use
                      • Dry Skin
                      • Normal Skin
                      • Oily Skin
                      • Sensitive Skin
                      • Special Occasions

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      Perfect universal shade. Glides on smooth.

                      • Age:
                      • 30-44
                       
                      5.0

                      Perfect brow

                      By Love style

                      from Sayville, NY

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Long Lasting

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                        Goes on easy and stays on

                        • Age:
                        • 60+

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        3 Questions | 3 Answers
                        Displaying questions 1-3
                        • Q:

                          I have naturally dark brown nearly black eyebrows, will this pencil work to fill them in?
                          Asked on 4/21/2017 by Tiffany from Connecticut, US

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with the pressure you apply to determine the color payoff you get from IT. The more pressure you apply, the darker the color payoff will be. We also have other brow products that are offered in an a variety of shades such as Brow Power Waterproof Perfector, Brow Power Super Skinny, and Build A Brow. All three come in the shade Dark Brown which should be a great match for you! XOXO

                            Answered on 4/21/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          how much is in here?
                          Asked on 3/10/2017 by emi from Louisiana

                          1 answer

                          • Brand Expert

                            A:

                            Hello there, we're happy to help with this! This product has .0025 oz in IT. XOXO

                            Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          What color is it ?
                          Asked on 2/9/2017 by elena from Washington,US

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe! IT works with all hair colors based on the pressure applied. Apply lightly for light color payoff, and more pressure for a deeper shade. XOXO

                            Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                        Displaying questions 1-3

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