skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyebrows
  • / Brow Power Universal Eyebrow Pencil Mini
It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item 2271715

Special Free Gift with Purchase! Click for Offer Details

GIFT WITH PURCHASE

FREE mini CC+ Cream with any $35 IT Cosmetics purchase (offer valid 10/1/17-10/21/17 or while supplies last)

FREE mini CC+ Cream w/any $35 IT Cosmetics purchase

Find in Store-

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 670 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (508)
  • Good pigmentation (437)
  • Long lasting (409)
  • Good value (341)
  • Versatile (215)

Cons

  • Wears off easily (34)
  • Difficult to apply (23)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (357)
  • Normal skin (210)
  • Dry skin (122)
  • Sensitive skin (121)
  • Oily skin (106)
    • Reviewer Profile:
    • Natural style (329), Classic style (227), Trendy style (60)
    • Was this a gift?:
    • No (5)

Reviewed by 670 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

My second buy

By classicmom

from east chula vista

About Me Natural Style

Verified Buyer

Pros

  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

  • Difficult to Apply

Best Uses

  • Daily Use
  • Normal Skin
  • Oily Skin

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

this is my favorite brow pencil, I was spectacle at first and now i'm in love with it! your brows have natural look and you control how pigmented you want them to look. I have oily to combination skin and by far this pencil brow is long lasting smudge proof. I had to get another one.

  • Age:
  • 30-44
 
5.0

Love it!!

By Susan

from Maine

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Special Occasions

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    Eyes

    • Age:
    • 60+
     
    4.0

    The travel size lasts me a long time, i use it everyday

    By M

    from Ssf

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation

    Cons

    • Wears Off Easily

    Best Uses

    • Normal Skin

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    I love this brow pencil, easy to apply when ur in a rush.

    • Age:
    • 30-44
     
    4.0

    Love it!

    By Eve

    from LaHabra, CA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Sensitive Skin

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      I don't spend a lot of time on my make up with that said the pencil is super easy to use goes on smoothly and gives a natural look.

      • Age:
      • 30-44
       
      5.0

      ALl around YES yes yes

      By Samibabyyy

      from Rosamond Ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • EVERYDAY
        • Go to/must have

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        I won't leave home without at least penciling in my eyebrows, mine are light and this gives it a good naturally bold look.

        Service and delivery comments:

        Purchased in store

        • Age:
        • 18-29
         
        4.0

        Great travel size!

        By Happy brows happy life

        from Miami , FLA

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value

        Cons

        • Wears Off Easily

        Best Uses

        • Daily Use

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        I like that it keeps my brows growing!
        With the summer heat it was as difficult to stay on as another brand. I used eye shadow base from another brand to keep it on .

        • Age:
        • 45-59

        (1 of 1 customers found this review helpful)

         
        5.0

        Works well

        By Jude

        from Newark De

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

          • Daily Use

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          My brows are thinner now due to age. This colors not only the lighter hairs but the skin of the brow area. It looks natural bc it's easy to blend with the comb end of the product.

          • Age:
          • 45-59
           
          4.0

          This product never disappoints!!

          By Raven

          from Norco, CA.

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Daily Use

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            This eyebrow pencil is the best I have ever tried. The shade Universal Taupe blends nicely and doesn't wear off or smear. I love the brush attached for blending!!

            • Age:
            • 45-59
             
            3.0

            Works great but came broken in container

            By MQ

            from Waco, Texas

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Normal Skin

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Applies well and stays on. Pencil (crayon) came loose after on two applications and stayed stuck to the cover and I had to stop using product.

              Service and delivery comments:

              Pencil (crayon) came loose after on two applications and stayed stuck to the cover and I had to stop using product.

              • Age:
              • 45-59
               
              5.0

              love it

              By Betty

              from ingram Festival

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Value
              • Versatile

              Cons

                Best Uses

                • Dry Skin
                • Normal Skin
                • Sensitive Skin

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                love it

                • Age:
                • 30-44

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                4 Questions | 4 Answers
                Displaying questions 1-4
                • Q:

                  I have super sensitive skin. I have even tried almay and a few other brands that are susposed to be hyperallergenic. Nothing works. Do you think this would work for me.
                  Asked on 8/14/2017 by sandy from weymouth mass

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! IT Cosmetics products are made with good for you, skin loving ingredients, and are made for sensitive skin. They are not tested to be hypoallergenic at this time. We do advise consulting with your doctor or dermatologist before use of IT with any further concerns! XOXO

                    Answered on 8/15/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I have naturally dark brown nearly black eyebrows, will this pencil work to fill them in?
                  Asked on 4/21/2017 by Tiffany from Connecticut, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with the pressure you apply to determine the color payoff you get from IT. The more pressure you apply, the darker the color payoff will be. We also have other brow products that are offered in an a variety of shades such as Brow Power Waterproof Perfector, Brow Power Super Skinny, and Build A Brow. All three come in the shade Dark Brown which should be a great match for you! XOXO

                    Answered on 4/21/2017 by Brand Expert from IT Cosmetics
                • Q:

                  how much is in here?
                  Asked on 3/10/2017 by emi from Louisiana

                  1 answer

                  • Brand Expert

                    A:

                    Hello there, we're happy to help with this! This product has .0025 oz in IT. XOXO

                    Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What color is it ?
                  Asked on 2/9/2017 by elena from Washington,US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe! IT works with all hair colors based on the pressure applied. Apply lightly for light color payoff, and more pressure for a deeper shade. XOXO

                    Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                Displaying questions 1-4

                Do you have a question about this product?