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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 510 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (363)
  • Good pigmentation (310)
  • Long lasting (291)
  • Good value (233)
  • Versatile (157)

Cons

  • Wears off easily (23)
  • Difficult to apply (18)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (3)

Best Uses

  • Daily use (254)
  • Normal skin (139)
  • Dry skin (85)
  • Sensitive skin (82)
  • Oily skin (72)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (249), Classic style (172), Trendy style (46)
    • Skin Tone:
    • Medium (229), Fair (175), Deep (13)

Reviewed by 510 customers

Displaying reviews 1-10

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5.0

I would buy it

By Gabby

from Hesperia.ca

Verified Buyer

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

I use it on my Eyebrow

 
5.0

I love this brow pencil. It is good for anyone.

By Bskincare

from Orange County Ca

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Normal Skin

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    This brow pencil is good for anyone and any time of the day. Your pressure of the pencil decides if you want it going on lighter or heavier for night....Love it!!!!

    • Age:
    • 60+
    • Skin Tone:
    • Fair
     
    5.0

    The perfect brow

    By Linzie

    from Minneapolis MN

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

      • Daily Use

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      Love it! So easy and quick to apply

      • Age:
      • 18-29
      • Skin Tone:
      • Fair
       
      5.0

      Second time buying this product

      By DTown mom

      from Donora PA

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        Had before love the product

        • Age:
        • 45-59
        • Skin Tone:
        • Medium
         
        5.0

        PERFECT eyebrows!

        By Carilu

        from Austin, Texas

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Normal Skin

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          I've always had difficult eyebrows. nice shape but the grey hairs come through. This is so easy to use, applies smoothly and the brush helps to form. I really love this product!

          • Age:
          • 60+
          • Skin Tone:
          • Medium
           
          4.0

          Yaasss

          By Emily

          from Tallahassee, FL

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value

          Cons

            Best Uses

            • Daily Use

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            This pencil is great! I'm a brunette and my best friend is a blonde and this pencil works awesome for both of us! The strokes are so precise and hair like! Would recommend!

            • Skin Tone:
            • Fair
             
            5.0

            Awesome!

            By Birdie A.

            from Cortland, NY

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use
              • Dry Skin
              • Normal Skin
              • Oily Skin
              • Sensitive Skin
              • Special Occasions

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Amazing product! Easy to apply and lasts all day. Small brush wand on the other end of the pencil works great!

              • Age:
              • 45-59
              • Skin Tone:
              • Fair
               
              5.0

              Favorite Brow Pencil

              By Nycki

              from Grand Rapids, MI

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Normal Skin

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                This is great for all hair colors because it's a buildable color. I have very dark hair and use it, and I have a blonde friend that's using it as well and you would never know it's the same pencil.

                • Age:
                • 30-44
                • Skin Tone:
                • Fair
                 
                4.0

                I keep buying this

                By Cait the great

                from Bergen county, nj

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value

                Cons

                  Best Uses

                  • Daily Use
                  • Dry Skin
                  • Normal Skin
                  • Sensitive Skin
                  • Special Occasions

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  I have used this for years. Best brow pencil I've ever used

                  • Age:
                  • 18-29
                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Best eyebrow pencil EVER!!!!

                  By Chini66

                  from Dayton, Oh

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    I have tried many brow products - this by far is my favorite!!

                    • Age:
                    • 45-59
                    • Skin Tone:
                    • Deep

                    Displaying reviews 1-10

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