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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 654 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (493)
  • Good pigmentation (425)
  • Long lasting (398)
  • Good value (330)
  • Versatile (208)

Cons

  • Wears off easily (31)
  • Difficult to apply (22)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (347)
  • Normal skin (200)
  • Dry skin (118)
  • Sensitive skin (115)
  • Oily skin (101)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (320), Classic style (224), Trendy style (56)

Reviewed by 654 customers

Displaying reviews 1-10

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5.0

love this stuff

By Sunshine

from HB

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • define,thicken and even brow color

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    I use this product to even out the color and thicken the look of my brows. It goes on easily and the color blends well with my natural color

    • Age:
    • 45-59
     
    5.0

    I love it. Will definitely buy this again

    By April

    from Florence, ky

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        My eyebrows are very thin from over plucking and they never grew back. This looks natural and doesn't come off too easily

        • Age:
        • 30-44
         
        5.0

        Brow on the go

        By Alex

        from Los Angeles

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Dry Skin
          • Normal Skin
          • Oily Skin

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          This universal taupe goes with blonde or brunette. I dye my hair blonde in the summer and brunette in the winter, and I have no need to change my brow color!

          • Age:
          • 30-44
           
          1.0

          poor coverage

          By Fab 50's

          from Buffalo, NY

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Difficult to Apply

            Best Uses

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Universal color looked odd,

              • Age:
              • 45-59
               
              4.0

              Great but product falls out of The dispenser .

              By CosmoDiva

              from Massillon, Oh

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation

              Cons

              • Doesnt last all day

              Best Uses

              • Daily Use
              • Normal Skin
              • Special Occasions

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Product is great and a the travel size lasted me 3 months of daily use. I have purchased this eye brow pencil multiple times and the product falls out of the tube each time I have purchased it. This is why I am only giving it 4 stars. If they fix this issue , I would give it 5 stars.

              • Age:
              • 45-59
               
              5.0

              Best Eyebrow Pencil on the Market

              By Shelly

              from Ohio

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                I have tried several different eyebrow pencils and this is the best one out there!! The color is very versatile!! The lighter you press the lighter the color and vice versa!

                • Age:
                • 30-44
                 
                5.0

                I love this product! It's the perfect shade

                By Va Va Voom

                from Boise ID

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value

                Cons

                  Best Uses

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    Love the color,

                    • Age:
                    • 18-29

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    My go-to brow pencil.

                    By Allykatt

                    from Los Angeles

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      Universal pencil!! I use it on myself as well as all my clients. Depending on the pressure you use,it works on lighter to dark skin tones. Has a spoolie on the other end to comb trough brows.

                      • Age:
                      • 30-44
                       
                      5.0

                      New Favorite

                      By Rachel

                      from Cincinnati, OH

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting
                      • Versatile

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                        Best Ever! I'm one of those people that need "makeup for dummies" and this delivers. My sister who is super trendy with makeup uses the same one and gets awesome results as well. Its easy to use, easy to get off if you mess up and looks great all day. Also, I ran 5 miles in it yesterday, I still had brows after! WooHoo!!!

                        • Age:
                        • 18-29
                         
                        5.0

                        Love it

                        By Jan

                        from Scranton, SC

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Good Value
                        • Long Lasting
                        • Versatile

                        Cons

                          Best Uses

                          • Daily Use
                          • Normal Skin

                          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                          Eye brow

                          • Age:
                          • 60+

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          3 Questions | 3 Answers
                          Displaying questions 1-3
                          • Q:

                            I have naturally dark brown nearly black eyebrows, will this pencil work to fill them in?
                            Asked on 4/21/2017 by Tiffany from Connecticut, US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with the pressure you apply to determine the color payoff you get from IT. The more pressure you apply, the darker the color payoff will be. We also have other brow products that are offered in an a variety of shades such as Brow Power Waterproof Perfector, Brow Power Super Skinny, and Build A Brow. All three come in the shade Dark Brown which should be a great match for you! XOXO

                              Answered on 4/21/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            how much is in here?
                            Asked on 3/10/2017 by emi from Louisiana

                            1 answer

                            • Brand Expert

                              A:

                              Hello there, we're happy to help with this! This product has .0025 oz in IT. XOXO

                              Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            What color is it ?
                            Asked on 2/9/2017 by elena from Washington,US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe! IT works with all hair colors based on the pressure applied. Apply lightly for light color payoff, and more pressure for a deeper shade. XOXO

                              Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                          Displaying questions 1-3

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