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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 524 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (376)
  • Good pigmentation (321)
  • Long lasting (300)
  • Good value (239)
  • Versatile (160)

Cons

  • Wears off easily (25)
  • Difficult to apply (18)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (3)

Best Uses

  • Daily use (263)
  • Normal skin (142)
  • Dry skin (86)
  • Sensitive skin (84)
  • Oily skin (73)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (255), Classic style (175), Trendy style (49)
    • Skin Tone:
    • Medium (237), Fair (179), Deep (14)

Reviewed by 524 customers

Displaying reviews 1-10

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5.0

Yes yes

By Rose

from Florida

Verified Buyer

Pros

  • Easy To Apply

Cons

  • Stains Easily

Best Uses

  • Daily Use

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

Good

  • Age:
  • 30-44
  • Skin Tone:
  • Fair

(0 of 1 customers found this review helpful)

 
4.0

I would buy it again.

By Pat

from Plano tx

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    Great color

    • Age:
    • 60+
    • Skin Tone:
    • Medium

    (1 of 2 customers found this review helpful)

     
    5.0

    Love this brow pencil

    By Alyson

    from Henderson NV

    Verified Buyer

    Pros

    • Good Pigmentation

    Cons

      Best Uses

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        Love this eyebrow pencil..
        Easy to use ..

        • Age:
        • 30-44

        (2 of 2 customers found this review helpful)

         
        5.0

        Get this

        By parakiss

        from kissimmee, fl

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            This product comes in mini and regular size. Do not get the regular because its $20+ and you really dont need it. The mini lasts months and is only $12 (i think). This product depending on how hard you press, will get darker. It is called a universal brow pencil for a reason, because it really can go on any color of eyebrow. Get this! You wont be disappointed.

            • Age:
            • 30-44
            • Skin Tone:
            • Medium

            (1 of 2 customers found this review helpful)

             
            4.0

            My go to

            By Mermaid

            from Gibraltar Michigan

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              The color is perfect for my eyebrows.

              • Age:
              • 45-59
              • Skin Tone:
              • Medium

              (0 of 1 customers found this review helpful)

               
              4.0

              I love using it dveryday

              By Hawaii2016

              from California

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply

              Cons

                Best Uses

                • Daily Use

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                Loved it! I will recommend this product!

                • Age:
                • 45-59
                • Skin Tone:
                • Fair

                (0 of 1 customers found this review helpful)

                 
                5.0

                This is the second time purchasing this product.

                By Sharon

                from Naperville, IL

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  n/a

                  • Age:
                  • 45-59
                  • Skin Tone:
                  • Medium

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  Best brow pencil ever

                  By Nellie63

                  from DeKalb IL

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use
                    • Dry Skin
                    • Normal Skin
                    • Oily Skin
                    • Sensitive Skin
                    • Special Occasions

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    I've been using this product for about a year and I love it.

                    • Age:
                    • 45-59
                    • Skin Tone:
                    • Medium

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Love this pencil!

                    By Angie

                    from Southern Cal

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      Love, wonder if it comes in a bigger size?

                      • Age:
                      • 30-44
                      • Skin Tone:
                      • Medium
                       
                      4.0

                      Me likie

                      By Carmencita

                      from Weston Florida

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation

                      Cons

                      • Wears Off Easily

                      Best Uses

                      • Normal Skin

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      Fairly Good

                      • Age:
                      • 45-59
                      • Skin Tone:
                      • Deep

                      Displaying reviews 1-10

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