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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 584 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (431)
  • Good pigmentation (370)
  • Long lasting (345)
  • Good value (283)
  • Versatile (183)

Cons

  • Wears off easily (26)
  • Difficult to apply (19)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (302)
  • Normal skin (171)
  • Dry skin (102)
  • Sensitive skin (100)
  • Oily skin (89)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (283), Classic style (198), Trendy style (52)

Reviewed by 584 customers

Displaying reviews 1-10

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(0 of 1 customers found this review helpful)

 
2.0

Not for me

By Lindsey

from Dallas Texas

Verified Buyer

Pros

    Cons

    • Difficult to Apply

    Best Uses

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      I like the benefit eyebrow pencil way better.

      • Age:
      • 18-29

      (0 of 1 customers found this review helpful)

       
      5.0

      Love love love! Been using for years!

      By Audrey

      from Syracuse, NY

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Daily Use
        • Dry Skin
        • Normal Skin
        • Oily Skin
        • Sensitive Skin

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        I use this EVERY day for perfect brows!!!

        • Age:
        • 18-29

        (0 of 1 customers found this review helpful)

         
        4.0

        Love it

        By Ycats

        from Waco, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

        • Wears Off Easily

        Best Uses

        • Daily Use
        • Normal Skin
        • Oily Skin
        • Sensitive Skin

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        I REALLY like this brow stick. I love the individual lashes it's capable of. Color stays all day but individual hair definition kind of melts by the end of the day. Also, I wish there was a way to keep that fresh tiny tip use after use. It "rounds" off after a few uses and the tiny hair strokes become "fat".

        • Age:
        • 45-59

        (0 of 1 customers found this review helpful)

         
        4.0

        Yes I liked it but I prefer Laura Gellars brow marker.

        By Don't have one

        from Leander Tx

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value

        Cons

          Best Uses

          • Normal Skin

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          Easy to use and apply.

          • Age:
          • 60+
           
          1.0

          NOT FOR ME!

          By Jess

          from MISSISSIPPI

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              It's a great creation and thought; however, my fair skin and red hair does not work great with a green eyebrow color. Says "universal". I beg to differ.

              • Age:
              • 18-29
               
              5.0

              LOVE this product

              By Allie

              from Georgia

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use
                • Dry Skin
                • Normal Skin
                • Oily Skin
                • Sensitive Skin
                • Special Occasions

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                Absolutely the best eyebrow pencil I've ever used! No weird orange/ reddish tones .. I am a blonde and have a hard time finding a eyebrow pencil that doesn't have undertones of red/orange..Or isn't too ashy colored. This is perfect!

                • Age:
                • 18-29

                (0 of 1 customers found this review helpful)

                 
                5.0

                I loved this! Works just like the box said.

                By cj

                from michigan

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                  • Daily Use
                  • Normal Skin
                  • Special Occasions

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  loved it

                  • Age:
                  • 45-59
                   
                  5.0

                  Wonderful

                  By Nikki

                  from Knoxville, Tn

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use
                    • Dry Skin
                    • Normal Skin
                    • Oily Skin
                    • Sensitive Skin
                    • Special Occasions

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    Now that I am older my brows need a little extra color. This product does exactly what it says it will do.

                    • Age:
                    • 60+
                     
                    5.0

                    My favorite brow pencil

                    By Ali

                    from AL

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      This is my favorite brow pencil. It has little fibers in it, so when you apply, it looks very natural, like real hair. It lasts all day long, and the color is perfect.

                      • Age:
                      • 30-44

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Love this! Gave the mini as Christmas gift.

                      By SherylT

                      from Richmond, Virginia

                      Verified Buyer

                      Pros

                      • Easy To Apply

                      Cons

                        Best Uses

                          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                          I received this during Chemotherapy when I had nothing for eyebrows, it worked then and I still use it daily. Very easy to use.

                          • Age:
                          • 45-59

                          Displaying reviews 1-10

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