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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 559 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (408)
  • Good pigmentation (351)
  • Long lasting (329)
  • Good value (266)
  • Versatile (175)

Cons

  • Wears off easily (25)
  • Difficult to apply (18)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (286)
  • Normal skin (159)
  • Dry skin (96)
  • Sensitive skin (93)
  • Oily skin (81)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (271), Classic style (190), Trendy style (50)

Reviewed by 559 customers

Displaying reviews 1-10

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3.0

this is more like a helper product.. but works well

By kay

from high ridge missouri

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

  • Messy
  • Stains Easily
  • super dark, needs highlighter

Best Uses

  • Normal Skin

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

It was too dark on its own. Universal colors never work well, with a little highlighter it was much better..

  • Age:
  • 18-29
 
5.0

Best Product on the Market!

By IslandGirl

from Sunny Cali.

About Me Natural Style

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use
    • Dry Skin
    • Normal Skin
    • Oily Skin
    • Sensitive Skin
    • Special Occasions

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    I have tried so many products over the 30+years that I have been using eyebrow pencils/powders -
    I have many I have bought that I haven't even used as yet. I am alway researching looking for something better than the one or ones I am currently using. Well, Look No More! It Cosmetics has made the perfect formula! It really matches your natural eyebrows by the pressure that you use in applying it. Light lashes, use light strokes, darker lashes harder stokes. so easy! I have never received complements on my eyebrow till I started using IT!

    • Age:
    • 45-59
     
    5.0

    Best eyebrow pencil ever

    By MB

    from New Bern, North Carolina

    About Me Classic Style

    Verified Buyer

    Pros

    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        Love this pencil , easy to apply , natural looking and stays on all day

        • Age:
        • 45-59
         
        5.0

        Love love love

        By Fitcandy

        from Stuart, FL

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Daily Use

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          I have thin eyebrows. Always have. I have never liked the drawn in look so filling them in has been difficult. This pencil is hands down the BEST. Easy to use and long lasting without making me look like a clown! Love it

          • Age:
          • 30-44
           
          5.0

          Loved this!

          By Julie

          from Coeur d alene idaho

          About Me Trendy Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Daily Use
            • Dry Skin
            • Normal Skin
            • Oily Skin
            • Sensitive Skin
            • Special Occasions

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            It makes great fake hair strokes is very solid

            • Age:
            • 18-29
             
            5.0

            Love it!

            By Natural Beauty

            from Lexington, MN

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value

            Cons

              Best Uses

              • Normal Skin

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              First time I've used a brow pencil and it's easy.

              • Age:
              • 30-44
               
              5.0

              Love this product...covers gray hairs well, doesn't smudge

              By Etta

              from New York

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use
                • Normal Skin

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                Excellent

                • Age:
                • 60+
                 
                5.0

                Best Eyebrow Pencil!!

                By aep1203

                from NC

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                  • Daily Use
                  • Dry Skin
                  • Normal Skin
                  • Oily Skin
                  • Sensitive Skin
                  • Special Occasions

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  I use this product everyday! I have naturally light eyebrows, and this adds color while maintaining a natural look. It's very easy to apply is extremely forgiving (not a lot of mess, is easy to correct if mistakes are made) and is the best overall pencil I've used after trying a lot of others. Pencil is also sturdy and does not break easily, and is well worth the money!

                  • Age:
                  • 30-44
                   
                  5.0

                  I would buy this product again is the best

                  By Od

                  from Psl,fl

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use
                    • Dry Skin
                    • Normal Skin
                    • Oily Skin
                    • Sensitive Skin

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    Easy to use

                    • Age:
                    • 45-59
                     
                    5.0

                    i only use this product

                    By Brigid

                    from Holtsville ny

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      Love this eyebrow pencil

                      • Age:
                      • 45-59

                      Displaying reviews 1-10

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