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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 636 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (476)
  • Good pigmentation (409)
  • Long lasting (383)
  • Good value (316)
  • Versatile (200)

Cons

  • Wears off easily (31)
  • Difficult to apply (21)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (4)

Best Uses

  • Daily use (335)
  • Normal skin (194)
  • Dry skin (114)
  • Sensitive skin (112)
  • Oily skin (97)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (308), Classic style (218), Trendy style (56)

Reviewed by 636 customers

Displaying reviews 1-10

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5.0

Love it

By Etta

from New York

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      Gives good coverage for thinning brows and gray hairs

      • Age:
      • 60+
       
      4.0

      Love this Brow Pencil

      By Terminus Excellus

      from Ithaca, NY

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value

      Cons

        Best Uses

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          A friend told me about the samples sizes of these eyebrow pencils so I wanted to try this before I bought the full version. Glad I did - really like the pencil.

          • Age:
          • 45-59
           
          5.0

          Will definitely be repurchasing

          By wsibrian03

          from Los Angeles

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Daily Use

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            Love this brow pencil. Makes my brow look a lot fuller but still very natural

            • Age:
            • 30-44
             
            5.0

            I love this pencil! Goes on easily, looks natural and lasts

            By Lisa

            from Minneapolis

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

              Great product

              • Age:
              • 45-59
               
              1.0

              Low Quality Product

              By Heidi

              from Long Beach, CA

              About Me Natural Style

              Verified Reviewer

              Pros

                Cons

                • Difficult to Apply
                • Wears Off Easily

                Best Uses

                • Dry Skin
                • Normal Skin

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                I'm a recent (in the last year) convert to IT Cosmetics and I LOVE them overall. I received this product for free with purchase of other cosmetics. You're better off going with another pencil. I'd like to establish my credibility by sharing that I'm a natural blonde and have penciled in my eyebrows with various products since 1998.

                Things I don't like:
                1. I struggled using this when I put a primer or liquid foundation on before using it. It went on dark and wouldn't blend very well.
                2. I can't count how many times I've taken the cap off to use and found the 'pencil' stuck to the top of the lid. I have to use tweezers to pull it out and then hope it will stay in the pencil (it doesn't).
                3. It wears off super easy. I can't tell you how many times I've looked in the mirror at work to see a chunk of my eyebrow has rubbed off. Not cool.
                4. This last one is kind of silly, but the pencil and brush ends each have the same cap so it's hard to tell which is which when both caps are on.

                • Age:
                • 30-44
                 
                5.0

                I love this!!!

                By Katalina

                from Bossier city, Louisiana

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value

                Cons

                  Best Uses

                  • Daily Use
                  • Dry Skin
                  • Normal Skin
                  • Oily Skin
                  • Sensitive Skin

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                  I use it everyday. It's precise and good color.

                  • Age:
                  • 30-44
                   
                  4.0

                  Will be buying the full size this weekend!

                  By Tracy

                  from Santa Rosa, CA

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    I bought the mini so I could try it out, now I have to buy the full size. I have never been one to wear liners or powders on my brows, because I think it looks gaudy. Well this looks so natural, that I have been wearing it everyday.

                    • Age:
                    • 45-59
                     
                    5.0

                    Brow Pencil of my dreams

                    By Stephanie

                    from Wichita, KS

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use
                      • Normal Skin

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      I've been searching for a good brow pencil to fill in the gaps in my natural brows and this is it! Not to thick or unnatural looking but it goes on easily and lasts all day. It's easy to do precise coverage too and goes on almost like a cream pencil.

                      • Age:
                      • 30-44
                       
                      5.0

                      My new favorite

                      By Curly Sue

                      from Charlotte NC

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation

                      Cons

                        Best Uses

                        • Daily Use
                        • Dry Skin

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                        This product is easy to use and easy to control the amount of color you put on your brows. In past months have tried 3 other brow pencils and this one works the best.

                        • Age:
                        • 60+
                         
                        3.0

                        difficult to apply

                        By sister

                        from Owensboro, KY

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Good Value

                        Cons

                        • Difficult to Apply

                        Best Uses

                          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                          I found the product hard to apply.

                          • Age:
                          • 60+

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          3 Questions | 3 Answers
                          Displaying questions 1-3
                          • Q:

                            I have naturally dark brown nearly black eyebrows, will this pencil work to fill them in?
                            Asked on 4/21/2017 by Tiffany from Connecticut, US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with the pressure you apply to determine the color payoff you get from IT. The more pressure you apply, the darker the color payoff will be. We also have other brow products that are offered in an a variety of shades such as Brow Power Waterproof Perfector, Brow Power Super Skinny, and Build A Brow. All three come in the shade Dark Brown which should be a great match for you! XOXO

                              Answered on 4/21/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            how much is in here?
                            Asked on 3/10/2017 by emi from Louisiana

                            1 answer

                            • Brand Expert

                              A:

                              Hello there, we're happy to help with this! This product has .0025 oz in IT. XOXO

                              Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            What color is it ?
                            Asked on 2/9/2017 by elena from Washington,US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe! IT works with all hair colors based on the pressure applied. Apply lightly for light color payoff, and more pressure for a deeper shade. XOXO

                              Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                          Displaying questions 1-3

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