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It Cosmetics Brow Power Universal Eyebrow Pencil Mini

It Cosmetics

Brow Power Universal Eyebrow Pencil Mini

Item #: 2271715

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology! What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil. Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off. Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil Mini
 
4.5

(based on 483 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (338)
  • Good pigmentation (292)
  • Long lasting (271)
  • Good value (215)
  • Versatile (144)

Cons

  • Wears off easily (22)
  • Difficult to apply (18)
  • Flakes (5)
  • Pricey / poor value (5)
  • Messy (3)

Best Uses

  • Daily use (235)
  • Normal skin (124)
  • Dry skin (77)
  • Sensitive skin (74)
  • Oily skin (67)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (234), Classic style (165), Trendy style (44)
    • Skin Tone:
    • Medium (219), Fair (161), Deep (12)

Reviewed by 483 customers

Displaying reviews 1-10

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5.0

I would buy it again.

By Choua

from Woodbury,mn

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value

Cons

  • Wears Off Easily

Best Uses

  • Daily Use
  • Normal Skin

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

I'm not good with make up as my hands tends to shake a little when working on brows. This product works great. The color is a little darker from time to time but that could be because of the pressure when apply.

  • Age:
  • 30-44
  • Skin Tone:
  • Fair
 
4.0

Long lasting brow pencil

By Gisel007

from Los Angeles

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

    Brow pencil was easy to use.
    Universal taupe works well on most skin tones

    • Age:
    • 45-59
    • Skin Tone:
    • Medium
     
    5.0

    Finally; something that works!

    By Nana

    from Bristol VA

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

      I have been looking for a product for my graying brows; something that would naturally blend the grays with the browns. Finally I have a product that is easy to blend, natural looking and long lasting.

      • Age:
      • 60+
      • Skin Tone:
      • Fair
       
      5.0

      Who knew brows made such a difference!

      By Alecia

      from Fort Worth, Texas

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

        I was never tought to do my eyebrows. Having blonde eyebrows they never showed up. Who knew highlighting them made such a difference! All I can say is Wow!

        I like this one as its easy to apply and doesn't require a sharpener that only eats your pencils up.

        • Age:
        • 45-59
        • Skin Tone:
        • Fair
         
        5.0

        Best I've tried & will continue to use

        By jlex

        from Tulsa

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Daily Use

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

          I have olive skin and dark hair with lots of blond highlights. This is an excellent neutral tone that is easily controlled. I like it far better than other very dry pencils and it is far easier to apply than the new liquid gel that has come out. It looks more natural than powders. I'm sticking with this!

          • Age:
          • 45-59
          • Skin Tone:
          • Medium
           
          5.0

          Very natural looking and no mess!! Love it!!

          By Denise

          from San Antonio

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Daily Use

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

            It gives the look of a brow powder and

            • Age:
            • 30-44
            • Skin Tone:
            • Medium
             
            1.0

            This is the only it product I didn't like

            By Leah S

            from Minneapolis

            About Me Natural Style

            Verified Buyer

            Pros

              Cons

              • Difficult to Apply

              Best Uses

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                I love it cosmetics, but this one was a big disappointment. Very hard to the touch making it difficult to apply. The pencils actually caused some brow hairs to fall out from having to press so hard to get any pigment. I had to return it.

                • Age:
                • 30-44
                • Skin Tone:
                • Medium
                 
                5.0

                Newly Discovered Holy Grail

                By Ejohnson

                from Enid, OK

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                    I've been wanting to try this for some time, so when I saw it in the travel size I knew I had to get it. I was pretty skeptical of a "universal shade" since I have very blonde eyebrows, but I am so impressed! The tip is more of an oval shape and that does some sort of magic for me! This product makes it so quick and easy to do my eyebrows and makes them look very full in a natural way. The shade is great, the spoolie on the end is the best, and now I only use one product on my brows instead of 3 which is a huge time saver. I've had the travel size for almost 2 weeks and barely any of the product is gone, so I foresee it lasting a while. I will definitely be repurchasing though!

                    • Age:
                    • 18-29
                    • Skin Tone:
                    • Fair
                     
                    5.0

                    Great Product

                    By Vicky

                    from Salt lake city ut

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting
                    • Versatile

                    Cons

                      Best Uses

                      • Daily Use
                      • Dry Skin
                      • Normal Skin
                      • Oily Skin
                      • Sensitive Skin
                      • Special Occasions

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                      You have check the mini's before purchase. 1st one was completely drued out, but you exchanged it with no problems and used it up. Sold out of the full seze so bought a new mini. This one wouldn't come out of tube.

                      • Age:
                      • 18-29
                      • Skin Tone:
                      • Medium
                       
                      5.0

                      Love the product.. Color stays on and matches great

                      By Patti

                      from Mi

                      About Me Trendy Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting
                      • Versatile

                      Cons

                        Best Uses

                        • Daily Use
                        • Normal Skin

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil Mini:

                        Love it. Stays on great

                        • Age:
                        • 45-59
                        • Skin Tone:
                        • Medium

                        Displaying reviews 1-10

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