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It Cosmetics Brow Power Super Skinny

It Cosmetics

Brow Power Super Skinny

0.003 oz Item 2298650

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Color:Blonde

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Little known fact...Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!

Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all shades utilize IT Cosmetics Brow Power universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips!

Benefits:
  • #1 best-selling Brow Power universal innovation, now in super-skinny shades!
  • Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results
  • Budge-proof revolutionary formula adheres to skin and looks like real hair
  • Transforming shade technology for perfect hair color match in your shade family

Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spooley brush to create a natural, polished look.
Hydrogenated Vegetable Oil, Hydrogenated Coco-Glycerides, Hydrogenated Soybean Oil, Stearic Acid, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Polyethylene, Zinc Stearate, Polyglyceryl-2 Triisostearate, Aqua/Water/Eau, Butylene Glycol, Tocopheryl Acetate, Olea Europaea (Olive) Fruit Oil, Glycerin, Argania Spinosa Kernel Oil, Collagen, Retinyl Acetate, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Butyrospermum Parkii (Shea) Butter, Calcium Pantothenate, Cholesterol, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Canina Fruit Oil, Biotin, Ascorbic Acid, Lecithin, Serenoa Serrulata Fruit Extract, Prunus Domestica Seed Oil, Prunus Avium (Sweet Cherry) Seed Oil, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Olea Europaea (Olive) Leaf Extract, Equisetum Arvense Extract, Phenoxyethanol, Punica Granatum Extract, 1,2-Hexanediol, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate, Palmitoyl Hexapeptide-12, Ethylhexylglycerin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Super Skinny
 
4.2

(based on 897 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (466)
  • Good colors (386)
  • Long lasting (352)
  • Blends well (341)
  • Smooth look (340)

Cons

  • Fades (51)
  • Difficult to apply (30)
  • Smudges (21)
  • Not effective (17)
  • Poor texture (15)

Best Uses

  • Everyday (473)
  • Daily use (235)
  • Going out (162)
  • Women (129)
  • Travel (109)
    • Reviewer Profile:
    • Natural style (293), Classic style (202), Brand buyer (157), Budget shopper (106), Trendy style (32)
    • My Beauty Routine Takes:
    • 30 minutes (133), 10 minutes (125), 1+ hour (22)
    • Was this a gift?:
    • No (15)

Reviewed by 897 customers

Displaying reviews 1-10

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2.0

Boo

By turdle

from Orlando, FL

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Creases
    • Fades
    • Smudges

    Best Uses

      Comments about It Cosmetics Brow Power Super Skinny:

      A employee at Ulta talked me out of buying the Anastasia eyebrow pencil that I usually buy. She talked it up pretty well but it's terrible. From now on I'm going to go on what I know.

       
      3.0

      Runs Out Fast

      By Maila

      from Sacramento

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about It Cosmetics Brow Power Super Skinny:

        I buy this brow pencil in Grey. It's perfect for people with black hair who wants natural looking eyebrows. The formula is thick and creamy and last all day. You can make the color darker by pressing harder but it wouldn't be black. The only thing I don't like is that it runs out way too fast. For every day use, this pencil will last about two weeks.

         
        5.0

        Great Brow Pencil

        By Connie

        from Soddy Daisy, TN

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Super Skinny:

          This skinny pencil is great to fill in your brows and still look natural. It is great having the brush on one end so everything is together. I have brown hair with lots of blond hilights and love the taupe because it seems to blend with the color.

           
          5.0

          goldilocks has finally found the perfect brow pencil!!!

          By bunkiesue

          from Maumee Ohio

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Good Variety of Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Super Skinny:

            perfect blonde shade.... not too dark, not too light. Stays put, but easy removal :-)

             
            5.0

            HG Brow Pencil?

            By Annalea

            from Fairfield, CA

            About Me Classic Style

            Verified Reviewer

            Pros

            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Brow Power Super Skinny:

              Bought this in the shade Universal Medium Brown during the fall 21DOB. I think I've found my holy grail brow pencil! The color is perfect for my brows, which are dark brown. It fills and adds shape and definition beautifully. I did my brows pretty quick and didn't have to clean up too much. The waxy texture of the pencil helped tame my brows. I didn't even reach for my ABH brow gel like usual. I'm super impressed.

               
              3.0

              Nah

              By nee

              from cali

              Verified Buyer

              Pros

                Cons

                • Difficult To Apply

                Best Uses

                  Comments about It Cosmetics Brow Power Super Skinny:

                  Anastasia is WAY better. So in Benefit.

                   
                  5.0

                  Very happy with this eye brow pencil, works great.

                  By Randee

                  from Delaware

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Super Skinny:

                    Love this product.

                     
                    5.0

                    I would buy this again

                    By Noonie

                    from Springfield, la

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Colors
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Brow Power Super Skinny:

                      I use this in soft strokes in a hair like motion and then brush up with the spooley. Looks more natural than a regular brow liner.

                       
                      5.0

                      Love this brow pencil!

                      By Djbeauty

                      from Missoula, MT

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy Removal
                      • Easy To Apply
                      • Good Colors
                      • Smooth Look

                      Cons

                      • Smudges

                      Best Uses

                      • Everyday
                      • Going Out

                      Comments about It Cosmetics Brow Power Super Skinny:

                      I love the color of this brow pencil. I used the IT cosmetics, universal brow pencil, for years and decided to try this one out. I think this matches my hair color better! Buy it, you'll love it!

                       
                      5.0

                      Love the color and it is easy to apply.

                      By Mari

                      from New Jersey

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Variety of Colors
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday

                        Comments about It Cosmetics Brow Power Super Skinny:

                        I use this pencil for the thicker part of my eyebrow. The thin tip allows a more precise application.

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        34 Questions | 34 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Is this product waterproof ?
                          Asked on 8/20/2017 by T from Port St Lucie , Florida

                          1 answer

                          • Brand Expert

                            A:

                            Hi there! Brow Power Super Skinny is clinically proven waterproof, so it will last all day until you take IT off. XOXO

                            Answered on 8/22/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is medium brown different than universal medium brown? I notice Ulta online does mot offer "universal" medium brown but they do offer a medium brown. Are these 2 different colors of medium brown?
                          Asked on 3/11/2017 by Lisa from NY

                          1 answer

                          • Brand Expert

                            A:

                            Hi Lisa, we're happy to help! All of the shades are considered universal meaning you can make them deeper or lighter based on how much pressure you use. There aren't two different shades, both are the same! Hope that helps! XOXO

                            Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          What is the difference between this and the Brow Power Pencil? I am looking for something to fill in sparse areas. I like the BPP because I don't have to guess the color I'm using. Just wondering the difference between the two.
                          Asked on 2/4/2017 by Laurie from Bismarck, ND

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to IT! The original Brow Power Universal comes in one shade, Universal Taupe, and is adaptable to all hair colors based on the pressured used to apply IT. Apply lightly for softer color payoff, and apply greater pressure for darker color payoff. The Brow Power Super Skinny comes in a variety of shades for all brow colors and features a micro-thin size tip to mimic the look of brow hairs! IT gives you the ability to apply IT with precision! XOXO

                            Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I have a scar on my eyebrow and I have trouble finding products that stay on it because of the skin texture. Which IT eyebrow product would be best for that?
                          Asked on 12/29/2016 by Lia from Woodbridge, NJ

                          1 answer

                        • Q:

                          Can you confirm the super skinny does not contain BHT. I am allergic to this chemical. Thank you.
                          Asked on 10/13/2016 by Dl from Atlanta ga

                          1 answer

                          • Brand Expert

                            A:

                            Hi there! We're happy to help. We can confirm that our Brow Power Super Skinny does not contain BHT in IT! XOXO

                            Answered on 10/19/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I have light grey hair and no eyebrows, light skin. Am presently using the taupe color.
                          Would the grey be ok.
                          Asked on 9/23/2016 by simply me from Chandler AZ

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you so much for your question! You can absolutely switch to use the grey shade in our Brow Power Super Skinny, especially because IT still uses pressure technology so you can make IT lighter or darker depending how hard you apply IT! XOXO

                            Answered on 9/26/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I have light to medium brown hair with some natural red highlights. My brows are slightly lighter in color. I have light/medium skin and hazel eyes. Not wanting something too dark. What color would you recommend?
                          Asked on 9/15/2016 by E.

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to us! Based on your complexion, we recommend using Brow Power Super Skinny in the shade Universal Medium Brown! XOXO

                            Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I have always used the Your Brows But Better skinny brow pencil in universal taupe. Does that product no longer exist, and is the Brow Power Super Skinny essentially the same thing??
                          Asked on 9/11/2016 by Kitkat

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! The YBBB Brow Pencil is no longer available. IT has been replaced by the Brow Power Super Skinny which is also offered in the Universal Taupe shade. If you are looking for a pencil along the same size, than the Super Skinny is perfect for you. If you are looking for the same formula as the YBBB, you will love the Brow Power Universal Brow Pencil. We hope IT helps! XOXO

                            Answered on 9/12/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I have blonde hair with dark roots, blue eyes and fair skin. which colour would work best for me?
                          Asked on 7/27/2016 by Lettie from az

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for reaching out! Based on your complexion, we recommend using our Brow Power Super Skinny in Universal Taupe! XOXO

                            Answered on 7/27/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Is it self sharpening?
                          Asked on 7/15/2016 by Alexis from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you so much for your question! This brow pencil is automatic, so a quick twist at the bottom will get you more product. No need to sharpen, it's a super skinny tip. Hope that helps! XOXO

                            Answered on 7/18/2016 by Brand Expert from IT Cosmetics
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