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It Cosmetics Brow Power Super Skinny

It Cosmetics

Brow Power Super Skinny

Blonde

Item #: 2298650 Size: 0.003 oz

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Little known fact...Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!

Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all shades utilize IT Cosmetics Brow Power universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips!

Benefits:
  • #1 best-selling Brow Power universal innovation, now in super-skinny shades!
  • Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results
  • Budge-proof revolutionary formula adheres to skin and looks like real hair
  • Transforming shade technology for perfect hair color match in your shade family
Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spooley brush to create a natural, polished look.
Hydrogenated Vegetable Oil, Hydrogenated Coco-Glycerides, Hydrogenated Soybean Oil, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Polyethylene, Zinc Stearate, Polyglyceryl-2 Triisostearate, Water, Butylene Glycol, Tocopheryl Acetate, Olea Europaea (Olive) Fruit Oil, Glycerin, Argania Spinosa Kernel Oil, Collagen, Retinyl Acetate, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Butyrospermum Parkii (Shea) Butter, Calcium Pantothenate, Cholesterol, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Canina Fruit Oil, Biotin, Ascorbic Acid, Lecithin, Serenoa Serrulata Fruit Extract, Prunus Domestica Seed Oil, Prunus Avium (Sweet Cherry) Seed Oil, Urtica Dioica(Nettle) Leaf Extract, Hydrolyzed Silk, Olea Europaea (Olive) Leaf Extract, Equisetum Arvense Extract, Phenoxyethanol, Punica Granatum Extract, 1,2-Hexanediol, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate, Palmitoyl Hexapeptide-12, Ethylhexylglycerin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Super Skinny
 
4.3

(based on 641 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (258)
  • Easy to use (251)
  • Good colors (224)
  • Effective (213)
  • Long lasting (202)

Cons

  • Fades (21)
  • Not effective (17)
  • Poor texture (15)
  • Difficult to apply (12)
  • Smudges (7)

Best Uses

  • Everyday (266)
  • Daily use (235)
  • Women (129)
  • Going out (87)
  • Travel (67)
    • Was this a gift?:
    • No (15)
    • Reviewer Profile:
    • Natural style (166), Brand buyer (157), Classic style (109), Budget shopper (106), Trendy style (17)
    • My Beauty Routine Takes:
    • 30 minutes (133), 10 minutes (125), 1+ hour (22)

Reviewed by 641 customers

Displaying reviews 1-10

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3.0

Nice color

By Philly Mama

from Philadelphia

About Me Natural Style

Verified Buyer

Pros

  • Good Pigmentation

Cons

  • Difficult To Apply

Best Uses

  • Everyday
  • Going Out
  • Sensitive Eyes
  • Travel

Comments about It Cosmetics Brow Power Super Skinny:

Tugs when applying , found a different It brow , works better than this one

 
5.0

I would buy again

By Suz

from Jacksonville, FL

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

  • Very expensive & tube doesn't last long

Best Uses

  • Everyday

Comments about It Cosmetics Brow Power Super Skinny:

Small supply for large price

 
5.0

Love it!

By Queen B

from Tucson, AZ

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about It Cosmetics Brow Power Super Skinny:

    Love how easy and accurate this product goes on

     
    4.0

    One fault

    By Copcat

    from Bridgestone NJ

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Super Skinny:

      Only complaint is that the product fell out of tube/holder on two separate occasions after I purchased it than went to use.

       
      5.0

      Amazing product

      By Tikkun0lam

      from Fort smith ar

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

      • Price

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Super Skinny:

      I love how it's a thin pencil so it looks like real hair when you use it!

       
      5.0

      I'm not into brow care, yet...

      By Cody

      from MO

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Super Skinny:

        I wasn't into brow care. I'm not much into makeup until recently. I tried brow pencils, several before giving in and paying for this one. I wish I had started here. I use "IT" products and I didn't think brow pencils would be to different. It's a pencil. But after several failed attempts with other products I bought this pencil. I'm hooked! I love "IT", I should have never doubted this product. For the price, it's more than worth it. For all the money I spent trying other products I could have bought two more of this one. Start here, don't wait until last!

         
        5.0

        Best Brow Pencil

        By Jem328

        from Bethel, CT

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Super Skinny:

          This is the best brown pencil I've ever used! I like the skinny tip, it really allows me to be precise when filling in my brows. It also looks very natural!

           
          5.0

          On my second one

          By Tee

          from Las Vegas

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Super Skinny:

            I love this pencil!

             
            5.0

            Good color nice brush

            By arourahair

            from Anchorage AK

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Super Skinny:

              Translucent skin type is not easy to use make up on.
              Almay has a great adaptable make up that works

               
              1.0

              Very little lead in pencil

              By Kay

              from Crystal Lake, IL

              About Me Trendy Style

              Verified Buyer

              Pros

                Cons

                • Difficult To Apply

                Best Uses

                  Comments about It Cosmetics Brow Power Super Skinny:

                  First pencil bought - no lead in pencil Second pencil bought - checked the lead to see it was short, dried out and cracked. No thanks.

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  32 Questions | 32 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    What is the difference between this and the Brow Power Pencil? I am looking for something to fill in sparse areas. I like the BPP because I don't have to guess the color I'm using. Just wondering the difference between the two.
                    Asked on 2/4/2017 by Laurie from Bismarck, ND

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! The original Brow Power Universal comes in one shade, Universal Taupe, and is adaptable to all hair colors based on the pressured used to apply IT. Apply lightly for softer color payoff, and apply greater pressure for darker color payoff. The Brow Power Super Skinny comes in a variety of shades for all brow colors and features a micro-thin size tip to mimic the look of brow hairs! IT gives you the ability to apply IT with precision! XOXO

                      Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I have a scar on my eyebrow and I have trouble finding products that stay on it because of the skin texture. Which IT eyebrow product would be best for that?
                    Asked on 12/29/2016 by Lia from Woodbridge, NJ

                    1 answer

                  • Q:

                    Can you confirm the super skinny does not contain BHT. I am allergic to this chemical. Thank you.
                    Asked on 10/13/2016 by Dl from Atlanta ga

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! We're happy to help. We can confirm that our Brow Power Super Skinny does not contain BHT in IT! XOXO

                      Answered on 10/19/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have light grey hair and no eyebrows, light skin. Am presently using the taupe color.
                    Would the grey be ok.
                    Asked on 9/23/2016 by simply me from Chandler AZ

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you so much for your question! You can absolutely switch to use the grey shade in our Brow Power Super Skinny, especially because IT still uses pressure technology so you can make IT lighter or darker depending how hard you apply IT! XOXO

                      Answered on 9/26/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have light to medium brown hair with some natural red highlights. My brows are slightly lighter in color. I have light/medium skin and hazel eyes. Not wanting something too dark. What color would you recommend?
                    Asked on 9/15/2016 by E.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to us! Based on your complexion, we recommend using Brow Power Super Skinny in the shade Universal Medium Brown! XOXO

                      Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have always used the Your Brows But Better skinny brow pencil in universal taupe. Does that product no longer exist, and is the Brow Power Super Skinny essentially the same thing??
                    Asked on 9/11/2016 by Kitkat

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! The YBBB Brow Pencil is no longer available. IT has been replaced by the Brow Power Super Skinny which is also offered in the Universal Taupe shade. If you are looking for a pencil along the same size, than the Super Skinny is perfect for you. If you are looking for the same formula as the YBBB, you will love the Brow Power Universal Brow Pencil. We hope IT helps! XOXO

                      Answered on 9/12/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have blonde hair with dark roots, blue eyes and fair skin. which colour would work best for me?
                    Asked on 7/27/2016 by Lettie from az

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out! Based on your complexion, we recommend using our Brow Power Super Skinny in Universal Taupe! XOXO

                      Answered on 7/27/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is it self sharpening?
                    Asked on 7/15/2016 by Alexis from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you so much for your question! This brow pencil is automatic, so a quick twist at the bottom will get you more product. No need to sharpen, it's a super skinny tip. Hope that helps! XOXO

                      Answered on 7/18/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this stay on skin that can become somewhat oily during the day? I have trouble with brow pencils easily rubbing off throughout the day especially if slightly touched by my sunglasses! Would this stay put??
                    Asked on 7/13/2016 by Amalexda from MN

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you so much for reaching out to us! Brow Power Super Skinny is waterproof and actually adheres to both skin and hair to perfectly mimic the look of natural brow hair as well as stay on all day, even with oily skin! Hope this helps! XOXO

                      Answered on 7/14/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this the exact same formula as the Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil, but just skinnier? If not the exact same, is the texture very similar?
                    Asked on 4/26/2016 by LeeLee B. from Orange County, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      The Brow Power Super Skinny is the same formula as the Brow Power, not the build a brow.
                      XOXO

                      Answered on 4/27/2016 by Brand Expert from IT Cosmetics
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