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It Cosmetics Brow Power Super Skinny

It Cosmetics

Brow Power Super Skinny

Blonde

Item #: 2298650 Size: 0.003 oz

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Little known fact...Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!

Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all shades utilize IT Cosmetics Brow Power universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips!

Benefits:
  • #1 best-selling Brow Power universal innovation, now in super-skinny shades!
  • Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results
  • Budge-proof revolutionary formula adheres to skin and looks like real hair
  • Transforming shade technology for perfect hair color match in your shade family

Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spooley brush to create a natural, polished look.
Hydrogenated Vegetable Oil, Hydrogenated Coco-Glycerides, Hydrogenated Soybean Oil, Stearic Acid, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Polyethylene, Zinc Stearate, Polyglyceryl-2 Triisostearate, Aqua/Water/Eau, Butylene Glycol, Tocopheryl Acetate, Olea Europaea (Olive) Fruit Oil, Glycerin, Argania Spinosa Kernel Oil, Collagen, Retinyl Acetate, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Butyrospermum Parkii (Shea) Butter, Calcium Pantothenate, Cholesterol, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Canina Fruit Oil, Biotin, Ascorbic Acid, Lecithin, Serenoa Serrulata Fruit Extract, Prunus Domestica Seed Oil, Prunus Avium (Sweet Cherry) Seed Oil, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Olea Europaea (Olive) Leaf Extract, Equisetum Arvense Extract, Phenoxyethanol, Punica Granatum Extract, 1,2-Hexanediol, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate, Palmitoyl Hexapeptide-12, Ethylhexylglycerin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Super Skinny
 
4.3

(based on 755 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (360)
  • Good colors (306)
  • Long lasting (275)
  • Blends well (267)
  • Smooth look (267)

Cons

  • Fades (33)
  • Not effective (17)
  • Difficult to apply (16)
  • Poor texture (15)
  • Smudges (12)

Best Uses

  • Everyday (368)
  • Daily use (235)
  • Women (129)
  • Going out (115)
  • Travel (89)
    • Reviewer Profile:
    • Natural style (227), Brand buyer (157), Classic style (151), Budget shopper (106), Trendy style (22)
    • My Beauty Routine Takes:
    • 30 minutes (133), 10 minutes (125), 1+ hour (22)
    • Was this a gift?:
    • No (15)

Reviewed by 755 customers

Displaying reviews 1-10

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4.0

Brow power

By Working mom

from Burleson, tx

About Me Classic Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Smooth Look

Cons

  • Fades

Best Uses

  • Everyday

Comments about It Cosmetics Brow Power Super Skinny:

Easy to apply. Natural looking. Just wish it had more saying power.

 
3.0

not anymore

By pd

from Bellevue, WA

About Me Natural Style

Verified Buyer

Pros

  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Super Skinny:

    This is my third purchase of this pencil, but I think I will look elsewhere. I don't mind it is expensive but annoying about the wastage in breaking off.

     
    5.0

    It's so natural!!!

    By Noelle

    from Philadelphia, PA

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Super Skinny:

      Eyebrows are so IN right now and there are all sorts of really intense products on the market to get the perfect brows. But I'm not talented or dedicated enough to do all that stuff with my brows. I just want them to look full and natural. That's what this amazing little brow pencil does! It takes me two minutes to do my eyebrows and they look so nice. I tried two of their colors and both looked really natural which was surprising. The only downside is I feel like it lasts only a really short period of time. I have to buy a new one about every month because it runs out.

       
      5.0

      All Time Favorite

      By Samantha

      from Ocean City, MD

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Super Skinny:

        This is arguably one of my favorite products of all time. I use this every single day and my brows turn out perfectly every single time! The formula is super blendable in case of any mistakes and the fine point is perfect for making hair-like strokes, especially in the front of my eyebrow for a more natural look. The only complaint I have is how fast I go through it! Have to buy a new one every month to month and a half. Bonus: it's cruelty-free!

         
        4.0

        Wand breaks but looks great on

        By Krdm

        from Utah

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Colors

        Cons

        • Both ends come apart from the wand

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Super Skinny:

        Love the fine line but hate the application because the ends come apart

         
        5.0

        Matches perfectly my eyebrows & hair

        By Cat

        from Orlando Fl

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Super Skinny:

          The pigmentation is great for me!

           
          5.0

          My third one

          By Nancy

          from NW Arkansas

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Good Variety of Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Brow Power Super Skinny:

            Best Gray pencil I've found. Thin so makes hair like strokes. Hate salt pepper ladies like me with brown eyebrows.

             
            5.0

            My favorite

            By Lyn

            from Pa

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about It Cosmetics Brow Power Super Skinny:

              I've tried several brow pencils and kits - too dark, too thick, too waxy, too fake looking. Really like this one. Various color options so it's easy to pick a shade for your coloring. Easy to apply and not waxy or harsh looking. Built in brush.

               
              5.0

              Love this product

              By Nan

              from Connecticut

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Brow Power Super Skinny:

                Long lasting & stays so well

                (1 of 1 customers found this review helpful)

                 
                3.0

                Works well, if you have the correct color!

                By BittyBugMama13

                from Norman, OK

                About Me Natural Style

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                • Not enough shades

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Brow Power Super Skinny:

                I bought this, because my local Ulta was out of Benefit eyebrow pencils in my shade. I am full blood Native American, with Black eyes, hair and eyebrows. I'm talking jet black hair. I bought the Universal Dark Brown, because the tester seemed like it would be dark enough. The girl at Ulta, even helped me pick it out. My eyebrows don't grow entirely in, due to chemo 11 years ago. They kinda of cycle, and fall out every few weeks. Grow back in, back stay stubby, and sparse. Some hairs grow long, but not enough. So I'm left to fill them in at 31 years of age. This pencil is awesome, if it were the right shade. I couldn't get it dark enough to match my hairs. There was a distinct difference between the dark brown and black hairs. The formula is amazing though. The day I wore it, I was sweating profusely, and rubbing my eyebrows. This did NOT rub off. If it cosmetics would come out with a darker shade, I would definitely buy it again. As it is, I must go with something else.

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                33 Questions | 33 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Is medium brown different than universal medium brown? I notice Ulta online does mot offer "universal" medium brown but they do offer a medium brown. Are these 2 different colors of medium brown?
                  Asked on 3/11/2017 by Lisa from NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi Lisa, we're happy to help! All of the shades are considered universal meaning you can make them deeper or lighter based on how much pressure you use. There aren't two different shades, both are the same! Hope that helps! XOXO

                    Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What is the difference between this and the Brow Power Pencil? I am looking for something to fill in sparse areas. I like the BPP because I don't have to guess the color I'm using. Just wondering the difference between the two.
                  Asked on 2/4/2017 by Laurie from Bismarck, ND

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! The original Brow Power Universal comes in one shade, Universal Taupe, and is adaptable to all hair colors based on the pressured used to apply IT. Apply lightly for softer color payoff, and apply greater pressure for darker color payoff. The Brow Power Super Skinny comes in a variety of shades for all brow colors and features a micro-thin size tip to mimic the look of brow hairs! IT gives you the ability to apply IT with precision! XOXO

                    Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I have a scar on my eyebrow and I have trouble finding products that stay on it because of the skin texture. Which IT eyebrow product would be best for that?
                  Asked on 12/29/2016 by Lia from Woodbridge, NJ

                  1 answer

                • Q:

                  Can you confirm the super skinny does not contain BHT. I am allergic to this chemical. Thank you.
                  Asked on 10/13/2016 by Dl from Atlanta ga

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! We're happy to help. We can confirm that our Brow Power Super Skinny does not contain BHT in IT! XOXO

                    Answered on 10/19/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I have light grey hair and no eyebrows, light skin. Am presently using the taupe color.
                  Would the grey be ok.
                  Asked on 9/23/2016 by simply me from Chandler AZ

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you so much for your question! You can absolutely switch to use the grey shade in our Brow Power Super Skinny, especially because IT still uses pressure technology so you can make IT lighter or darker depending how hard you apply IT! XOXO

                    Answered on 9/26/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I have light to medium brown hair with some natural red highlights. My brows are slightly lighter in color. I have light/medium skin and hazel eyes. Not wanting something too dark. What color would you recommend?
                  Asked on 9/15/2016 by E.

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to us! Based on your complexion, we recommend using Brow Power Super Skinny in the shade Universal Medium Brown! XOXO

                    Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I have always used the Your Brows But Better skinny brow pencil in universal taupe. Does that product no longer exist, and is the Brow Power Super Skinny essentially the same thing??
                  Asked on 9/11/2016 by Kitkat

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The YBBB Brow Pencil is no longer available. IT has been replaced by the Brow Power Super Skinny which is also offered in the Universal Taupe shade. If you are looking for a pencil along the same size, than the Super Skinny is perfect for you. If you are looking for the same formula as the YBBB, you will love the Brow Power Universal Brow Pencil. We hope IT helps! XOXO

                    Answered on 9/12/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I have blonde hair with dark roots, blue eyes and fair skin. which colour would work best for me?
                  Asked on 7/27/2016 by Lettie from az

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! Based on your complexion, we recommend using our Brow Power Super Skinny in Universal Taupe! XOXO

                    Answered on 7/27/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Is it self sharpening?
                  Asked on 7/15/2016 by Alexis from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you so much for your question! This brow pencil is automatic, so a quick twist at the bottom will get you more product. No need to sharpen, it's a super skinny tip. Hope that helps! XOXO

                    Answered on 7/18/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Does this stay on skin that can become somewhat oily during the day? I have trouble with brow pencils easily rubbing off throughout the day especially if slightly touched by my sunglasses! Would this stay put??
                  Asked on 7/13/2016 by Amalexda from MN

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you so much for reaching out to us! Brow Power Super Skinny is waterproof and actually adheres to both skin and hair to perfectly mimic the look of natural brow hair as well as stay on all day, even with oily skin! Hope this helps! XOXO

                    Answered on 7/14/2016 by Brand Expert from IT Cosmetics
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