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It Cosmetics Brow Power Super Skinny

It Cosmetics

Brow Power Super Skinny

Blonde

Item #: 2298650 Size: 0.003 oz

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Little known fact...Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!

Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all shades utilize IT Cosmetics Brow Power universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips!

Benefits:
  • #1 best-selling Brow Power universal innovation, now in super-skinny shades!
  • Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results
  • Budge-proof revolutionary formula adheres to skin and looks like real hair
  • Transforming shade technology for perfect hair color match in your shade family
Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spooley brush to create a natural, polished look.
Hydrogenated Vegetable Oil, Hydrogenated Coco-Glycerides, Hydrogenated Soybean Oil, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Polyethylene, Zinc Stearate, Polyglyceryl-2 Triisostearate, Water, Butylene Glycol, Tocopheryl Acetate, Olea Europaea (Olive) Fruit Oil, Glycerin, Argania Spinosa Kernel Oil, Collagen, Retinyl Acetate, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Butyrospermum Parkii (Shea) Butter, Calcium Pantothenate, Cholesterol, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Canina Fruit Oil, Biotin, Ascorbic Acid, Lecithin, Serenoa Serrulata Fruit Extract, Prunus Domestica Seed Oil, Prunus Avium (Sweet Cherry) Seed Oil, Urtica Dioica(Nettle) Leaf Extract, Hydrolyzed Silk, Olea Europaea (Olive) Leaf Extract, Equisetum Arvense Extract, Phenoxyethanol, Punica Granatum Extract, 1,2-Hexanediol, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate, Palmitoyl Hexapeptide-12, Ethylhexylglycerin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Super Skinny
 
4.3

(based on 424 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to use (250)
  • Effective (213)
  • Lightweight (135)
  • Good value (85)
  • Easy to apply (77)

Cons

  • Not effective (17)
  • Poor texture (15)
  • Fades (11)
  • Pricey / poor value (4)
  • Complicated to use (3)

Best Uses

  • Daily use (235)
  • Women (129)
  • Everyday (77)
  • On-the-go (66)
  • Going out (24)
    • Was this a gift?:
    • No (15)
    • Reviewer Profile:
    • Brand buyer (157), Budget shopper (106), Natural style (54), Classic style (28), Trendy style (4)
    • My Beauty Routine Takes:
    • 30 minutes (133), 10 minutes (125), 1+ hour (22)
    • Skin Tone:
    • Medium (51), Fair (32)

Reviewed by 424 customers

Displaying reviews 1-10

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5.0

Second purchase!

By Ymmsvh

from Virginia Beach

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Super Skinny:

    My eyebrows are so blonde that it's hard to find products that won't look like they're ON TOP of my brows. This is so natural. I have light blonde hair (not platinum) and freckles; chose taupe even though I would normally go lighter. Perfect!

    • Skin Tone:
    • Fair
     
    3.0

    Went with something else

    By Ali

    from Tn

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Brow Power Super Skinny:

      I thought this was a great product and color but everytime I got one the whole eye liner part will fall out when I went to use the brush on other side. I bought 3 and it did the same thing everytime. I stopped buying it cuz for the money it shouldn't do

      • Skin Tone:
      • Medium
       
      5.0

      I love the brow pencil in the light gray.

      By Sharon

      from TC, Mi

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Just the right amnt of color for a natural look.

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Super Skinny:

        Eyebrows.

        • Skin Tone:
        • Fair
         
        4.0

        Just right

        By L

        from Colorado

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Good Colors
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Super Skinny:

          This works well for my skin/hair color. It's the first one that wasn't too dark. I like that it's thinner than the usual brow pencils, because I can work it it where I need to.

          • Skin Tone:
          • Medium
           
          4.0

          I seriously can't go without it

          By Kristi

          from Destin Florida

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Colors

          Cons

          • Fades

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Super Skinny:

          It's the easiest product to use !

          • Skin Tone:
          • Fair
           
          4.0

          Goes on so easy

          By Crow

          from Wisconsin

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Super Skinny:

            This eye brow pencil goes on so easy. I tried another brand from Ulta n had to press so hard to get any color on brow. This has such a light touch to get it on your brow

            • Skin Tone:
            • Medium
             
            5.0

            Gave me a natural brow

            By Kelldani

            from Fayetteville, Ga

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

                Comments about It Cosmetics Brow Power Super Skinny:

                Natural Brow

                • Skin Tone:
                • Medium
                 
                1.0

                Disappointing

                By Ladymar

                from Rancho Santa Margarita CA

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Good Colors
                • Smooth Look

                Cons

                • Fades

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Super Skinny:

                I usually use the Urban Decay eye pencil. I thought I would give the IT pencil a try because it was advertised as "super skinny" Not so. It is not appreciably thinner than the Urban Decay which has a better price point and does as good or better a job than IT.

                • Skin Tone:
                • Medium
                 
                2.0

                I will not buy this product again.

                By Andi

                from Birmingham, Al

                About Me Classic Style

                Verified Buyer

                Pros

                • Good Colors

                Cons

                • Clumps
                • Difficult To Apply

                Best Uses

                • Travel

                Comments about It Cosmetics Brow Power Super Skinny:

                Product does not produce a natural look. I have not been able to get it to look like "real hairs."

                • Skin Tone:
                • Fair
                 
                4.0

                Great color for a redhead

                By Maryann

                from Carlstadt,nj

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Brow Power Super Skinny:

                  Good for a pencil. I usually use a brow powder.

                  • Skin Tone:
                  • Medium

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  26 Questions | 26 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I have blonde hair with dark roots, blue eyes and fair skin. which colour would work best for me?
                    Asked on 7/27/2016 by Lettie from az

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out! Based on your complexion, we recommend using our Brow Power Super Skinny in Universal Taupe! XOXO

                      Answered on 7/27/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is it self sharpening?
                    Asked on 7/15/2016 by Alexis from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you so much for your question! This brow pencil is automatic, so a quick twist at the bottom will get you more product. No need to sharpen, it's a super skinny tip. Hope that helps! XOXO

                      Answered on 7/18/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this stay on skin that can become somewhat oily during the day? I have trouble with brow pencils easily rubbing off throughout the day especially if slightly touched by my sunglasses! Would this stay put??
                    Asked on 7/13/2016 by Amalexda from MN

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you so much for reaching out to us! Brow Power Super Skinny is waterproof and actually adheres to both skin and hair to perfectly mimic the look of natural brow hair as well as stay on all day, even with oily skin! Hope this helps! XOXO

                      Answered on 7/14/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this the exact same formula as the Brow Power Waterproof Perfector 5-in-1 Waterproof Eyebrow Pencil, but just skinnier? If not the exact same, is the texture very similar?
                    Asked on 4/26/2016 by LeeLee B. from Orange County, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      The Brow Power Super Skinny is the same formula as the Brow Power, not the build a brow.
                      XOXO

                      Answered on 4/27/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have light auburn (more red) hair with chunky blonde highlights. What color would I choose? I started to go with the Taupe but thought maybe I should choose the Auburn. Please help! thanks!
                    Asked on 4/19/2016 by shoppinrobin65 from Houston, Texas

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are so happy that you are interested in our Brow Power super skinny.
                      We would go with Auburn!
                      XOXO

                      Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    how does the brow power super skinny compare with your other products for missing brows
                    Asked on 4/14/2016 by Betty from michigan

                    1 answer

                    • Brand Expert

                      A:

                      Great question! The brow power super skinny is just like the original brow power and the YBBB - it is just thinner making it even more precise for mimicking missing brow hair.
                      XOXO

                      Answered on 4/15/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the Brow Power Super Skinny waterproof?
                    Asked on 4/5/2016 by Lisa

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you so much for reaching out to us and for your interested in our brow power super skinny. Great news - this amazing product is indeed water proof! XOXOXO

                      Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Will this pencil cover grays and help tame scraggly hairs while being waterproof?
                    Asked on 3/1/2016 by Anonymous from WV

                    1 answer

                    • Brand Expert

                      A:

                      Great question! Yes, the brow power super skinny will work to cover grays and also help to tame hairs.
                      XOXO

                      Answered on 3/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have medium brown hair with golden highlights and blue eyes and medium complexion. What color of the brow pencil would you recommend?
                    Asked on 2/6/2016 by Debbie from EDEN prairie MN

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are so happy to hear that you are interested in our Brow Power Super Skinny! We would recommend our Medium Brown shade for you!
                      XOXO

                      Answered on 2/8/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have dark brown hair with wine red subtle highlights. What skinny brow color should I select to enhance my look?
                    Asked on 2/5/2016 by K from WA

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      So happy to hear that you are interested in our Brow Power Super Skinny. We would recommend going with our Medium Brown shade for sure as our dark brown is for those with black hair!
                      XOXO

                      Answered on 2/8/2016 by Brand Expert from IT Cosmetics
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