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It Cosmetics Brow Power Super Skinny

It Cosmetics

Brow Power Super Skinny

0.003 oz Item 2298650

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Little known fact...Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!

Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all shades utilize IT Cosmetics Brow Power universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips!

Benefits:
  • #1 best-selling Brow Power universal innovation, now in super-skinny shades!
  • Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results
  • Budge-proof revolutionary formula adheres to skin and looks like real hair
  • Transforming shade technology for perfect hair color match in your shade family

Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spooley brush to create a natural, polished look.
Hydrogenated Vegetable Oil, Hydrogenated Coco-Glycerides, Hydrogenated Soybean Oil, Stearic Acid, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Polyethylene, Zinc Stearate, Polyglyceryl-2 Triisostearate, Aqua/Water/Eau, Butylene Glycol, Tocopheryl Acetate, Olea Europaea (Olive) Fruit Oil, Glycerin, Argania Spinosa Kernel Oil, Collagen, Retinyl Acetate, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Butyrospermum Parkii (Shea) Butter, Calcium Pantothenate, Cholesterol, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Canina Fruit Oil, Biotin, Ascorbic Acid, Lecithin, Serenoa Serrulata Fruit Extract, Prunus Domestica Seed Oil, Prunus Avium (Sweet Cherry) Seed Oil, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Olea Europaea (Olive) Leaf Extract, Equisetum Arvense Extract, Phenoxyethanol, Punica Granatum Extract, 1,2-Hexanediol, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate, Palmitoyl Hexapeptide-12, Ethylhexylglycerin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Super Skinny
 
4.2

(based on 891 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (462)
  • Good colors (383)
  • Long lasting (349)
  • Blends well (338)
  • Smooth look (337)

Cons

  • Fades (50)
  • Difficult to apply (29)
  • Smudges (20)
  • Not effective (17)
  • Poor texture (15)

Best Uses

  • Everyday (469)
  • Daily use (235)
  • Going out (159)
  • Women (129)
  • Travel (109)
    • Reviewer Profile:
    • Natural style (292), Classic style (198), Brand buyer (157), Budget shopper (106), Trendy style (32)
    • My Beauty Routine Takes:
    • 30 minutes (133), 10 minutes (125), 1+ hour (22)
    • Was this a gift?:
    • No (15)

Reviewed by 891 customers

Displaying reviews 1-10

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5.0

Very happy with this eye brow pencil, works great.

By Randee

from Delaware

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Super Skinny:

    Love this product.

     
    5.0

    I would buy this again

    By Noonie

    from Springfield, la

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Colors
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Super Skinny:

      I use this in soft strokes in a hair like motion and then brush up with the spooley. Looks more natural than a regular brow liner.

       
      5.0

      Love this brow pencil!

      By Djbeauty

      from Missoula, MT

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Smooth Look

      Cons

      • Smudges

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Brow Power Super Skinny:

      I love the color of this brow pencil. I used the IT cosmetics, universal brow pencil, for years and decided to try this one out. I think this matches my hair color better! Buy it, you'll love it!

       
      5.0

      Love the color and it is easy to apply.

      By Mari

      from New Jersey

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Variety of Colors
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Super Skinny:

        I use this pencil for the thicker part of my eyebrow. The thin tip allows a more precise application.

         
        5.0

        EXCELLENT Brow Enhancer!

        By Shirl the Whirl

        from New York, NY

        About Me Natural Style

        Verified Reviewer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Travel

          Comments about It Cosmetics Brow Power Super Skinny:

          I use a brow powder and brush regularly-NO- RELIGIOUSLY... and I received this brow pencil in TAUPE in a goodie bag.

          Just to give it a shot I tried it and immediately I saw the benefits of having one tool replace my brow powder and brush! You just go along your natural brow shape and fill in as needed and the brush attached to the pencil ( on the opposite end) helps to blend in naturally. I LOVE this product!!! A definite essential tool in my makeup routine!

           
          5.0

          Love it!

          By Texas Woman

          from Marshall, TX

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Super Skinny:

            Love the thin pencil! Makes application easier and results look more natural.

             
            5.0

            My favorite new product

            By Pixie_wow

            from San Bernardino

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Brow Power Super Skinny:

              I use to use a brow pomade, but recently I bought this and it's so much easier to use ' apply ' and it's kind of fun too , could not find anything bad to say about it - oh and it's a bit cheaper than say Anastasia

               
              3.0

              Ran out in 2 1/2 weeks!!!

              By OMGnicolle

              from Berkeley

              About Me Trendy Style

              Verified Reviewer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Travel

                Comments about It Cosmetics Brow Power Super Skinny:

                I really loved this product! It had this waxy texture to it but it made me feel like my eyebrows were in place all day. It did not fade or sweat off and offered a nice range of colors for all brow types. The only reason I gave this three stars was that it did not last very long! This is the first time that this has ever happened to me! I have used cheap brow pencils and more pricer brands, Anastasia brow pencil, all of which had around 0.003 oz of product in it and never have I run out of a product of this amount in 2.5 weeks. I only put on my brows four days out of the week if I may add. I really want to buy the product, but I don't think I will be able to since this is pricer and obviously doesn't last. Sucks that this happened.

                 
                5.0

                Love this and would do buy every time I need new one

                By Ssl

                from Ok

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Good Variety of Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about It Cosmetics Brow Power Super Skinny:

                  Love it

                   
                  5.0

                  Love it

                  By Linda

                  from Ft Smith. ar

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Good Variety of Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Going Out

                    Comments about It Cosmetics Brow Power Super Skinny:

                    Love it

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    33 Questions | 33 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is medium brown different than universal medium brown? I notice Ulta online does mot offer "universal" medium brown but they do offer a medium brown. Are these 2 different colors of medium brown?
                      Asked on 3/11/2017 by Lisa from NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi Lisa, we're happy to help! All of the shades are considered universal meaning you can make them deeper or lighter based on how much pressure you use. There aren't two different shades, both are the same! Hope that helps! XOXO

                        Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the difference between this and the Brow Power Pencil? I am looking for something to fill in sparse areas. I like the BPP because I don't have to guess the color I'm using. Just wondering the difference between the two.
                      Asked on 2/4/2017 by Laurie from Bismarck, ND

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! The original Brow Power Universal comes in one shade, Universal Taupe, and is adaptable to all hair colors based on the pressured used to apply IT. Apply lightly for softer color payoff, and apply greater pressure for darker color payoff. The Brow Power Super Skinny comes in a variety of shades for all brow colors and features a micro-thin size tip to mimic the look of brow hairs! IT gives you the ability to apply IT with precision! XOXO

                        Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have a scar on my eyebrow and I have trouble finding products that stay on it because of the skin texture. Which IT eyebrow product would be best for that?
                      Asked on 12/29/2016 by Lia from Woodbridge, NJ

                      1 answer

                    • Q:

                      Can you confirm the super skinny does not contain BHT. I am allergic to this chemical. Thank you.
                      Asked on 10/13/2016 by Dl from Atlanta ga

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! We're happy to help. We can confirm that our Brow Power Super Skinny does not contain BHT in IT! XOXO

                        Answered on 10/19/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have light grey hair and no eyebrows, light skin. Am presently using the taupe color.
                      Would the grey be ok.
                      Asked on 9/23/2016 by simply me from Chandler AZ

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you so much for your question! You can absolutely switch to use the grey shade in our Brow Power Super Skinny, especially because IT still uses pressure technology so you can make IT lighter or darker depending how hard you apply IT! XOXO

                        Answered on 9/26/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have light to medium brown hair with some natural red highlights. My brows are slightly lighter in color. I have light/medium skin and hazel eyes. Not wanting something too dark. What color would you recommend?
                      Asked on 9/15/2016 by E.

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to us! Based on your complexion, we recommend using Brow Power Super Skinny in the shade Universal Medium Brown! XOXO

                        Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have always used the Your Brows But Better skinny brow pencil in universal taupe. Does that product no longer exist, and is the Brow Power Super Skinny essentially the same thing??
                      Asked on 9/11/2016 by Kitkat

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! The YBBB Brow Pencil is no longer available. IT has been replaced by the Brow Power Super Skinny which is also offered in the Universal Taupe shade. If you are looking for a pencil along the same size, than the Super Skinny is perfect for you. If you are looking for the same formula as the YBBB, you will love the Brow Power Universal Brow Pencil. We hope IT helps! XOXO

                        Answered on 9/12/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have blonde hair with dark roots, blue eyes and fair skin. which colour would work best for me?
                      Asked on 7/27/2016 by Lettie from az

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out! Based on your complexion, we recommend using our Brow Power Super Skinny in Universal Taupe! XOXO

                        Answered on 7/27/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is it self sharpening?
                      Asked on 7/15/2016 by Alexis from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you so much for your question! This brow pencil is automatic, so a quick twist at the bottom will get you more product. No need to sharpen, it's a super skinny tip. Hope that helps! XOXO

                        Answered on 7/18/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this stay on skin that can become somewhat oily during the day? I have trouble with brow pencils easily rubbing off throughout the day especially if slightly touched by my sunglasses! Would this stay put??
                      Asked on 7/13/2016 by Amalexda from MN

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you so much for reaching out to us! Brow Power Super Skinny is waterproof and actually adheres to both skin and hair to perfectly mimic the look of natural brow hair as well as stay on all day, even with oily skin! Hope this helps! XOXO

                        Answered on 7/14/2016 by Brand Expert from IT Cosmetics
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