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It Cosmetics Brow Power Super Skinny

It Cosmetics

Brow Power Super Skinny

0.003 oz Item 2298650

Color:Blonde

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Little known fact...Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!

Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all shades utilize IT Cosmetics Brow Power universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips!

Benefits:
  • #1 best-selling Brow Power universal innovation, now in super-skinny shades!
  • Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results
  • Budge-proof revolutionary formula adheres to skin and looks like real hair
  • Transforming shade technology for perfect hair color match in your shade family

Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spooley brush to create a natural, polished look.
Hydrogenated Vegetable Oil, Hydrogenated Coco-Glycerides, Hydrogenated Soybean Oil, Stearic Acid, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Polyethylene, Zinc Stearate, Polyglyceryl-2 Triisostearate, Aqua/Water/Eau, Butylene Glycol, Tocopheryl Acetate, Olea Europaea (Olive) Fruit Oil, Glycerin, Argania Spinosa Kernel Oil, Collagen, Retinyl Acetate, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Butyrospermum Parkii (Shea) Butter, Calcium Pantothenate, Cholesterol, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Canina Fruit Oil, Biotin, Ascorbic Acid, Lecithin, Serenoa Serrulata Fruit Extract, Prunus Domestica Seed Oil, Prunus Avium (Sweet Cherry) Seed Oil, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Olea Europaea (Olive) Leaf Extract, Equisetum Arvense Extract, Phenoxyethanol, Punica Granatum Extract, 1,2-Hexanediol, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate, Palmitoyl Hexapeptide-12, Ethylhexylglycerin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Super Skinny
 
4.2

(based on 923 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (486)
  • Good colors (408)
  • Long lasting (368)
  • Blends well (356)
  • Smooth look (354)

Cons

  • Fades (55)
  • Difficult to apply (32)
  • Smudges (25)
  • Not effective (17)
  • Poor texture (15)

Best Uses

  • Everyday (495)
  • Daily use (235)
  • Going out (171)
  • Women (129)
  • Travel (113)
    • Reviewer Profile:
    • Natural style (307), Classic style (211), Brand buyer (157), Budget shopper (106), Trendy style (34)
    • My Beauty Routine Takes:
    • 30 minutes (133), 10 minutes (125), 1+ hour (22)
    • Was this a gift?:
    • No (15)

Reviewed by 923 customers

Displaying reviews 1-10

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5.0

Love it

By Rosebud

from Berlin,ct

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Super Skinny:

    Love it

     
    5.0

    Brow power

    By Barb

    from Vermont

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Super Skinny:

      Love love love this product. My hair has a lot of gray now and my brows are fading at 62 years old. This comes in a gray color that is not gray on but looks so perfect with grayish hair. The only product I have found that makes my brows look natural.

       
      5.0

      Brow power super skinny

      By Eve

      from Austin TX

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Smooth Look

      Cons

      • Fades

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Super Skinny:

      I'm going through menopause and I wish it were water proof. Other than that I love this product!

       
      1.0

      I would not buy this product again.

      By Jan

      from Virginia

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

        • Difficult To Apply
        • Tip keeps breaking off

        Best Uses

        • Everyday
        • I need to wear it daily but doesn't apply easy

        Comments about It Cosmetics Brow Power Super Skinny:

        use daily but not easy to apply

         
        2.0

        Poor mechanics.

        By Susie Q

        from York, Pa.

        Verified Buyer

        Comments about It Cosmetics Brow Power Super Skinny:

        Love everything It Cosmetics, but the brow pencils I have purchased the last couple times come defective. The pencil breaks and falls out.

         
        5.0

        Wow

        By Star

        from New Jersey

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Super Skinny:

          I have tried MANY eyebrow products and this pencil is by far the best! The thin pencil application makes it look natural and beautiful.

           
          4.0

          great color but a lot of $$$

          By mary

          from pdx

          About Me Trendy Style

          Verified Reviewer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Variety of Colors
          • Long Lasting

          Cons

          • too soft

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Super Skinny:

          I chose the dark brown shade to match my black hair. The color looked great and blended in very well with my natural hair color. I also started using a sample of the benefit eyebrow primer and originally thought that was the cause of me somehow using too much of this pencil so quickly. After reading other reviews I've realized it wasnt the primer, you just get an insanely tiny amount of product for the cost. I would live to repurchase this product on sale but i couldnt afford for this to be a staple in my routine.

           
          5.0

          Good stuff!

          By Lucy

          from SC

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Going Out

            Comments about It Cosmetics Brow Power Super Skinny:

            Very happy with this, I am very fair with graying eyebrows, this gives a natural look!

             
            5.0

            "It" is a hit.

            By B.B.

            from LaCrosse WI

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Grey hair? Look to IT first!
            • Long Lasting
            • Smooth Look

            Cons

            • Price is steep for amount of product.

            Best Uses

            • Everyday
            • Going Out
            • Travel

            Comments about It Cosmetics Brow Power Super Skinny:

            Natural look. Great control. Slim design and a brush is a plus.

             
            4.0

            It's what I was looking for !

            By La Moni

            from Hanford, Ca

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Variety of Colors
            • Smooth Look

            Cons

            • Fades

            Best Uses

            • Everyday
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Brow Power Super Skinny:

            The medium brown color is everything I expected it to be! You do not need to push down or try to hard to get the right amount on your brow!

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            37 Questions | 37 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              I have dark auburn hair. Should I try the auburn or medium brown BPSS?
              Asked on 10/28/2017 by Deborah from TN

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! We recommend trying Auburn if your hair leans more towards being red. If it is darker than this, try our Medium Brown Brow Power Super Skinny. You can also find it in store to determine which would be a perfect match! We hope this helps! XOXO

                Answered on 11/2/2017 by Brand Expert from IT Cosmetics
            • Q:

              What is the difference between Warm Blonde and Taupe? Which hair colors/skin tones are recommended for each?
              Asked on 8/28/2017 by Momo from Kerrville, TX

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! Warm Blonde is a great match for light brow hairs with a warm undertone. Taupe is universal shade that works for many hair colors, and is a slightly cool toned shade. IT really depends on your brow color to determine which shade is best for you! XOXO

                Answered on 8/28/2017 by Brand Expert from IT Cosmetics
            • Q:

              Hi IT, I have fair/light skin with pink cool undertones, green eyes, and blonde leaning towards light brown hair. My eyebrows seem to be darker and very cool. I want to fill in the sparse areas and make them more noticeable without them overpowering my face, and staying on the more natural side. What shade would you recommend in the skinny brow pencil?
              Asked on 8/25/2017 by paigenoelle from Macedon, NY

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! Based on your description, we recommend using Brow Power Super Skinny in the shade Taupe. XOXO

                Answered on 8/29/2017 by Brand Expert from IT Cosmetics
            • Q:

              Is this product waterproof ?
              Asked on 8/20/2017 by T from Port St Lucie , Florida

              1 answer

              • Brand Expert

                A:

                Hi there! Brow Power Super Skinny is clinically proven waterproof, so it will last all day until you take IT off. XOXO

                Answered on 8/22/2017 by Brand Expert from IT Cosmetics
            • Q:

              Is medium brown different than universal medium brown? I notice Ulta online does mot offer "universal" medium brown but they do offer a medium brown. Are these 2 different colors of medium brown?
              Asked on 3/11/2017 by Lisa from NY

              1 answer

              • Brand Expert

                A:

                Hi Lisa, we're happy to help! All of the shades are considered universal meaning you can make them deeper or lighter based on how much pressure you use. There aren't two different shades, both are the same! Hope that helps! XOXO

                Answered on 3/13/2017 by Brand Expert from IT Cosmetics
            • Q:

              What is the difference between this and the Brow Power Pencil? I am looking for something to fill in sparse areas. I like the BPP because I don't have to guess the color I'm using. Just wondering the difference between the two.
              Asked on 2/4/2017 by Laurie from Bismarck, ND

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for reaching out to IT! The original Brow Power Universal comes in one shade, Universal Taupe, and is adaptable to all hair colors based on the pressured used to apply IT. Apply lightly for softer color payoff, and apply greater pressure for darker color payoff. The Brow Power Super Skinny comes in a variety of shades for all brow colors and features a micro-thin size tip to mimic the look of brow hairs! IT gives you the ability to apply IT with precision! XOXO

                Answered on 2/9/2017 by Brand Expert from IT Cosmetics
            • Q:

              I have a scar on my eyebrow and I have trouble finding products that stay on it because of the skin texture. Which IT eyebrow product would be best for that?
              Asked on 12/29/2016 by Lia from Woodbridge, NJ

              1 answer

            • Q:

              Can you confirm the super skinny does not contain BHT. I am allergic to this chemical. Thank you.
              Asked on 10/13/2016 by Dl from Atlanta ga

              1 answer

              • Brand Expert

                A:

                Hi there! We're happy to help. We can confirm that our Brow Power Super Skinny does not contain BHT in IT! XOXO

                Answered on 10/19/2016 by Brand Expert from IT Cosmetics
            • Q:

              I have light grey hair and no eyebrows, light skin. Am presently using the taupe color.
              Would the grey be ok.
              Asked on 9/23/2016 by simply me from Chandler AZ

              1 answer

              • Brand Expert

                A:

                Hi there, thank you so much for your question! You can absolutely switch to use the grey shade in our Brow Power Super Skinny, especially because IT still uses pressure technology so you can make IT lighter or darker depending how hard you apply IT! XOXO

                Answered on 9/26/2016 by Brand Expert from IT Cosmetics
            • Q:

              I have light to medium brown hair with some natural red highlights. My brows are slightly lighter in color. I have light/medium skin and hazel eyes. Not wanting something too dark. What color would you recommend?
              Asked on 9/15/2016 by E.

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for reaching out to us! Based on your complexion, we recommend using Brow Power Super Skinny in the shade Universal Medium Brown! XOXO

                Answered on 9/20/2016 by Brand Expert from IT Cosmetics
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