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It Cosmetics Brow Power Super Skinny

It Cosmetics

Brow Power Super Skinny

Blonde

Item #: 2298650 Size: 0.003 oz

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Little known fact...Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!

Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all shades utilize IT Cosmetics Brow Power universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips!

Benefits:
  • #1 best-selling Brow Power universal innovation, now in super-skinny shades!
  • Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results
  • Budge-proof revolutionary formula adheres to skin and looks like real hair
  • Transforming shade technology for perfect hair color match in your shade family
Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spooley brush to create a natural, polished look.
Hydrogenated Vegetable Oil, Hydrogenated Coco-Glycerides, Hydrogenated Soybean Oil, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Polyethylene, Zinc Stearate, Polyglyceryl-2 Triisostearate, Water, Butylene Glycol, Tocopheryl Acetate, Olea Europaea (Olive) Fruit Oil, Glycerin, Argania Spinosa Kernel Oil, Collagen, Retinyl Acetate, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Butyrospermum Parkii (Shea) Butter, Calcium Pantothenate, Cholesterol, Magnesium Ascorbyl Phosphate, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Canina Fruit Oil, Biotin, Ascorbic Acid, Lecithin, Serenoa Serrulata Fruit Extract, Prunus Domestica Seed Oil, Prunus Avium (Sweet Cherry) Seed Oil, Urtica Dioica(Nettle) Leaf Extract, Hydrolyzed Silk, Olea Europaea (Olive) Leaf Extract, Equisetum Arvense Extract, Phenoxyethanol, Punica Granatum Extract, 1,2-Hexanediol, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate, Palmitoyl Hexapeptide-12, Ethylhexylglycerin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Super Skinny
 
4.3

(based on 666 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (278)
  • Easy to use (251)
  • Good colors (240)
  • Long lasting (217)
  • Effective (213)

Cons

  • Fades (24)
  • Not effective (17)
  • Poor texture (15)
  • Difficult to apply (14)
  • Smudges (8)

Best Uses

  • Everyday (286)
  • Daily use (235)
  • Women (129)
  • Going out (89)
  • Travel (69)
    • Was this a gift?:
    • No (15)
    • Reviewer Profile:
    • Natural style (178), Brand buyer (157), Classic style (120), Budget shopper (106), Trendy style (18)
    • My Beauty Routine Takes:
    • 30 minutes (133), 10 minutes (125), 1+ hour (22)

Reviewed by 666 customers

Displaying reviews 1-10

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5.0

I would buy this product again

By ganne

from Exeter pa

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Super Skinny:

    Easy to use blends well

     
    5.0

    I so love this! it is easy to use.

    By sandy

    from Louisville, Tn

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Smooth Look

    Cons

    • Ran out in approximately 5 weeks

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Super Skinny:

    I like that it is skinny so it blends easily with my brows and looks more natural

     
    5.0

    Best product in the whole IT line!

    By T money

    from Bridgewater, CT

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Super Skinny:

      I loved this so much that I got my mom and mother in law hooked too. None of us have ever worn eye brow pencil or found we liked. Until now!! Thank you IT!!!

       
      3.0

      Skinny does not mean better

      By BabyCakes

      from Iowa

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Colors
      • Long Lasting

      Cons

        Best Uses

          Comments about It Cosmetics Brow Power Super Skinny:

          Because it's so skinny, you have to use a lot... I feel like I'm going through it too fast. Buy the regular size.

           
          3.0

          Love the gray color but doesn't last

          By AnnieB54

          from Allentown, PA

          About Me Classic Style

          Verified Buyer

          Pros

          • Good Colors
          • Good Pigmentation

          Cons

          • Fades
          • Smudges

          Best Uses

            Comments about It Cosmetics Brow Power Super Skinny:

            I have gray hair and have been looking for a brow color that works with my hair. The gray color is perfect but because my skin is on the oily side, the color fades and disappears very quickly.

             
            5.0

            Best brow pencil ever!

            By mcs121

            from Schenectady, NY

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Long Lasting
            • Looks natural
            • Works on creating brows where there are none

            Cons

              Best Uses

              • Everyday
              • Going Out
              • To create hair (draw in direction hair grows)
              • Travel

              Comments about It Cosmetics Brow Power Super Skinny:

              Tried many brow products. This is my fav. Fast and easy to apply. My brows are sparse and almost non-existent on one side to to a scar. With this product you would never know.

               
              3.0

              I like it

              By Mary

              from West Monroe Louisiana

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Sensitive Eyes

                Comments about It Cosmetics Brow Power Super Skinny:

                It is easy to apply and looks natural but it does break easily. The tip is very small.

                 
                5.0

                Perfect Color

                By Ann

                from Greenville, S.C.

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Super Skinny:

                  I Love All It Products!!!

                   
                  4.0

                  The right color

                  By Grannie A

                  from California

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Good Colors

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Super Skinny:

                    Taupe and brown eyebrow colors do not look good with my blonde/white hair. Most blonde eyebrow products are too yellow. This eyebrow pencil is the exact right color- gray. 4 stars because it does not last long for the price

                     
                    5.0

                    Great brows !!

                    By Bella

                    from Florida

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Brow Power Super Skinny:

                      I apply this product mornings. It last all day.

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      33 Questions | 33 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is medium brown different than universal medium brown? I notice Ulta online does mot offer "universal" medium brown but they do offer a medium brown. Are these 2 different colors of medium brown?
                        Asked on 3/11/2017 by Lisa from NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi Lisa, we're happy to help! All of the shades are considered universal meaning you can make them deeper or lighter based on how much pressure you use. There aren't two different shades, both are the same! Hope that helps! XOXO

                          Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        What is the difference between this and the Brow Power Pencil? I am looking for something to fill in sparse areas. I like the BPP because I don't have to guess the color I'm using. Just wondering the difference between the two.
                        Asked on 2/4/2017 by Laurie from Bismarck, ND

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT! The original Brow Power Universal comes in one shade, Universal Taupe, and is adaptable to all hair colors based on the pressured used to apply IT. Apply lightly for softer color payoff, and apply greater pressure for darker color payoff. The Brow Power Super Skinny comes in a variety of shades for all brow colors and features a micro-thin size tip to mimic the look of brow hairs! IT gives you the ability to apply IT with precision! XOXO

                          Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I have a scar on my eyebrow and I have trouble finding products that stay on it because of the skin texture. Which IT eyebrow product would be best for that?
                        Asked on 12/29/2016 by Lia from Woodbridge, NJ

                        1 answer

                      • Q:

                        Can you confirm the super skinny does not contain BHT. I am allergic to this chemical. Thank you.
                        Asked on 10/13/2016 by Dl from Atlanta ga

                        1 answer

                        • Brand Expert

                          A:

                          Hi there! We're happy to help. We can confirm that our Brow Power Super Skinny does not contain BHT in IT! XOXO

                          Answered on 10/19/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I have light grey hair and no eyebrows, light skin. Am presently using the taupe color.
                        Would the grey be ok.
                        Asked on 9/23/2016 by simply me from Chandler AZ

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you so much for your question! You can absolutely switch to use the grey shade in our Brow Power Super Skinny, especially because IT still uses pressure technology so you can make IT lighter or darker depending how hard you apply IT! XOXO

                          Answered on 9/26/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I have light to medium brown hair with some natural red highlights. My brows are slightly lighter in color. I have light/medium skin and hazel eyes. Not wanting something too dark. What color would you recommend?
                        Asked on 9/15/2016 by E.

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to us! Based on your complexion, we recommend using Brow Power Super Skinny in the shade Universal Medium Brown! XOXO

                          Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I have always used the Your Brows But Better skinny brow pencil in universal taupe. Does that product no longer exist, and is the Brow Power Super Skinny essentially the same thing??
                        Asked on 9/11/2016 by Kitkat

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! The YBBB Brow Pencil is no longer available. IT has been replaced by the Brow Power Super Skinny which is also offered in the Universal Taupe shade. If you are looking for a pencil along the same size, than the Super Skinny is perfect for you. If you are looking for the same formula as the YBBB, you will love the Brow Power Universal Brow Pencil. We hope IT helps! XOXO

                          Answered on 9/12/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I have blonde hair with dark roots, blue eyes and fair skin. which colour would work best for me?
                        Asked on 7/27/2016 by Lettie from az

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for reaching out! Based on your complexion, we recommend using our Brow Power Super Skinny in Universal Taupe! XOXO

                          Answered on 7/27/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Is it self sharpening?
                        Asked on 7/15/2016 by Alexis from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you so much for your question! This brow pencil is automatic, so a quick twist at the bottom will get you more product. No need to sharpen, it's a super skinny tip. Hope that helps! XOXO

                          Answered on 7/18/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Does this stay on skin that can become somewhat oily during the day? I have trouble with brow pencils easily rubbing off throughout the day especially if slightly touched by my sunglasses! Would this stay put??
                        Asked on 7/13/2016 by Amalexda from MN

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you so much for reaching out to us! Brow Power Super Skinny is waterproof and actually adheres to both skin and hair to perfectly mimic the look of natural brow hair as well as stay on all day, even with oily skin! Hope this helps! XOXO

                          Answered on 7/14/2016 by Brand Expert from IT Cosmetics
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