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It Cosmetics Brow Power Lift Pencil

It Cosmetics

Brow Power Lift Pencil

0.09 oz Item 2264029

Why did IT Cosmetics create this product: To finally give women an illuminator that uses cutting edge anti-aging technology and ingredients, and has no glitter or shimmer which can actually make you look older! This is like a magic wand of light that can make your favorite features appear more lifted and illuminated!

What is it: Brow Power Lift pencil is a lifting, illuminating pencil of light. Wherever you apply this pencil on your face, the micronized pigments instantly make that area look more lifted and youthful. When applied to the deepest part of a fine line or wrinkle, it instantly erases and blurs away how visible it is. It's the perfect finishing step for the look of lift and illumination.

Who is it for: Anyone who wants a lifted, more youthful look. Anyone who wants to illuminate features, including eyes to appear more bright and awake, brows to appear more lifted, lips more fuller, or fine lines erased. Anyone who wants anti-aging benefits for younger looking skin.

Why is it different: This illuminator is perfect on all skin tones and types, and does not use glitter or shimmer for illumination. Brow Power Lift utilized micronized pigments to create light on the face. Plus it's packed with skin-loving ingredients for younger looking skin. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply pencil to areas you want to look more lifted, then lightly blend in with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. From the start of your brow to the end, or tail. Once applied, lightly blend and pat in the illuminator with fingers along the entire area 1/4 inch above and below your eyebrows, creating a more lifted, youthful look. To wake up tired eyes, brow power life can also be used around the inner and outer corners of the eyes for instant brightening.
Mica (CI 77019), Titanium Dioxide (CI 77891), Isotridecyl Isononanoate, Phenyl Trimethicone, Diisostearyl Malate, Octyldodecanol, Oleyl Alcohol, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Lanolin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Phenoxyethanol, Tocopheryl Acetate, Methyl Methacrylate Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Silica, Soluble Collagen, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk. May Contain: Iron Oxides (CI 77492, CI 77491, CI 77499), Carmine (CI 75470).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Lift Pencil
 
4.3

(based on 104 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (87)
  • Blends well (70)
  • Long lasting (60)
  • Smooth look (58)
  • Easy removal (47)

Cons

  • Fades (9)

Best Uses

  • Everyday (83)
  • Going out (51)
  • Travel (31)
  • Sensitive eyes (28)
    • Reviewer Profile:
    • Classic style (50), Natural style (36), Trendy style (9)

Reviewed by 104 customers

Displaying reviews 1-10

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5.0

Awesome Product!

By Kristy J

from Brooklyn Park, MN

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Brow Power Lift Pencil:

    I really love this product. I am super happy that there are two sides to the stick: Matte and Radiant. I am not a huge fan of shimmer in my makeup products, but this shimmer is subtle enough! You can also put on as much or little of this product as you want! Either way, it works well!

     
    5.0

    Soooo good!!!

    By MJ

    from Los Angeles

    About Me Natural Style

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about It Cosmetics Brow Power Lift Pencil:

      This is my HG brow pencil, without a doubt. I just purchased my 2nd pencil and plan to keep this in my stash. I use the matte end to define my brows and the pearl end to highlight not only the brows, but the inner corners of eyes, the middle of my nose. and my cupids bow. It is smooth like butter - goes on and blends like a dream and lasts the entire day. My only beef is the packaging - I wish the lids were a bit more sturdy. They tend to crack easily, which means they can slip off easier as well. I've had that happen a few times and some product does get lost as a result. That said, it's what I've come to expect from It Cosmetics and while it's on the pricier side, you're getting two products whereas Benefit high brow (what I would consider the equivalent) is $18 for only one product. This is the superior of the two, in my opinion. It is truly amazing and a little goes a long way. My first pencil has lasted well over a year and I use it daily. Love this stuff!

       
      5.0

      the best

      By MJ

      from Los Angeles

      About Me Classic Style

      Verified Reviewer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about It Cosmetics Brow Power Lift Pencil:

        This pencil is HG without a doubt. I just purchased my 2nd pencil. It blows benefit eye bright out of the water as you have both a matte and pearl finishes. This little gem is amazing. Great for defining and highlighting brows as well as the inner corner of the eyes and the cupids bow. It is so pigmented and long lasting that one pencil has lasted over a year and I use it daily. LOVE IT

         
        5.0

        the best!

        By MJ

        from Boston, MA

        Comments about It Cosmetics Brow Power Lift Pencil:

        I've been using benefit high brow for years but have just plain gotten bored of it. this stick glides on so nicely, so creamy and velvety. I adore that you can choose between matte and radiant. my new forever brow highlighter!

         
        5.0

        the best!

        By MJ

        from Boston, MA

        Comments about It Cosmetics Brow Power Lift Pencil:

        I've been using benefit high brow for years but have just plain gotten bored of it. this stick glides on so nicely, so creamy and velvety. I adore that you can choose between matte and radiant. my new forever brow highlighter!

         
        5.0

        I would definitely buy this product again!

        By Cheri

        from Tampa,FL

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Lift Pencil:

          This is a great product. It glides on, has a natural look and stays on all day

           
          5.0

          I love this product

          By Roe

          from Ridley

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about It Cosmetics Brow Power Lift Pencil:

            I love most of iT Cosmetics. This is just another one of their wonderful products.

            (0 of 2 customers found this review helpful)

             
            4.0

            Brow Power Lift Pencil - minus the sharpener :o(

            By Momma Chol

            from Jacksonville, FL

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Lift Pencil:

              Very pleased with the pencil. However, when I used it & it came time to sharpen the pencil, I couldn't find a sharpener wide enough to sharpen. I stopped into the Ulta store and asked where to purchase a sharpener I was shocked to learn that the sharpener was to have been inside the box I purchased. (The one above I am reviewing). They said it should have been in there and if I could locate the receipt from my purchase I could bring the box back and receipt and they might give me one. Not happy about this! I cannot locate the box or the receipt as I've had this for some time. I am going to print out this review to prove that I purchased it, and see if they will use that to provide the sharpener I should have found inside the box. Not happy about this since it is a fairly expensive beauty pencil.

              (1 of 1 customers found this review helpful)

               
              5.0

              A Makeup Artists HOLY GRAIL

              By Jacqlynn

              from Chicago Il

              About Me Trendy Style

              Verified Reviewer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Illusion of lifted eye
              • Long Lasting
              • Makes whites appear brighter
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Brow Power Lift Pencil:

                As a TV "makeup"artist for 10+ years, I love the illusion & 2 colors of this extraordinary product. It's great for shaping your brows, fixing Brows into a perfect arch. This creamy stick blends so easily with the fairest to the darkest of complexions. One side gives a matte tone while the other side gives you the more intense awake look. I also use a little in the inner corners of my eyes & wow! Couldn't live without this. I've done so many celebrities, brides,& they are too hooked. No matter what age, won't settle and look funny on mature skin.

                 
                4.0

                Love this product, just wish the caps were better quality!

                By Ashley

                from Richmond, VA

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about It Cosmetics Brow Power Lift Pencil:

                  I absolutely love this and use the matte on the corners of my eyes and under my brow and the radiance as lower eye-liner. I absolutely love the look of darker eyeliner on top and a cream eyeliner on the bottom. I had a very hard time finding a nude eyeliner, with Tarte being the only one to offer a specific nude eyeliner. The Tarte always ran within a few hours, so the Ulta consultant recommended this product. It is noticeable enough to pop, but gives your eyes a natural, bright appearance. Even if it's the only makeup I wear, I always put this on to give me a more "awake" look.

                  I just wish they would fix the caps! This is a consistent complaint and almost a deal-breaker for me. The caps break within a few weeks and then you have to come up with a way to store your pencil flat as you can't stand it on a tip! PLEASE, It! come up with better packaging!

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  6 Questions | 6 Answers
                  Displaying questions 1-6
                  • Q:

                    Hi is this product waterproof?
                    Asked on 8/16/2017 by CG from California

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Brow Power Lift Pencil is not waterproof. We recommend setting IT with powder to prolong the wear of IT! XOXO

                      Answered on 8/16/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is it safe to use the matte side of this pencil on your waterline?
                    Asked on 7/7/2017 by Mer from Long Island, NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! You can absolutely use the matte or radiance side of the pencil in your waterline to help open up the eyes so they appear larger and awake! XOXO

                      Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    In the product description it says it can be used not only on the brow area but also on the lips. Can you explain how to use this on or around the lips?
                    Asked on 8/21/2016 by Tracie from Florence Ky

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to help with this! You can use this pencil right under your nose, on your cupids bow which will give the illusion of fuller lips! Additionally, you can highlight the center of your top and bottom lips to get that effect as well! Hope that helps, XOXO.

                      Answered on 8/24/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi, is this product to be applied before or after foundation application?
                    Asked on 12/26/2015 by Barb from Olympia, WA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks so much for your question. We suggest applying this after foundation application. Hope that helps! XO

                      Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Looking on line. Could you explain how to use this product? Thanks.
                    Asked on 10/13/2015 by Mimi from Florida

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and for your interest in our Brow Power Lift. You apply this to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

                      Answered on 10/14/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this for all skin types?
                    Asked on 2/21/2015 by Priscilla from United States

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      THank you for your question!! yes - this is an amazing product that is good for all skin types! It brings the look of lift and light to the eye area!

                      XOXO

                      Answered on 2/27/2015 by Brand Expert from IT Cosmetics
                  Displaying questions 1-6

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