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It Cosmetics Brow Power Lift Pencil

It Cosmetics

Brow Power Lift Pencil

Item #: 2264029 Size: 0.09 oz

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Why did IT Cosmetics create this product: To finally give women an illuminator that uses cutting edge anti-aging technology and ingredients, and has no glitter or shimmer which can actually make you look older! This is like a magic wand of light that can make your favorite features appear more lifted and illuminated!

What is it: Brow Power Lift pencil is a lifting, illuminating pencil of light. Wherever you apply this pencil on your face, the micronized pigments instantly make that area look more lifted and youthful. When applied to the deepest part of a fine line or wrinkle, it instantly erases and blurs away how visible it is. It's the perfect finishing step for the look of lift and illumination.

Who is it for: Anyone who wants a lifted, more youthful look. Anyone who wants to illuminate features, including eyes to appear more bright and awake, brows to appear more lifted, lips more fuller, or fine lines erased. Anyone who wants anti-aging benefits for younger looking skin.

Why is it different: This illuminator is perfect on all skin tones and types, and does not use glitter or shimmer for illumination. Brow Power Lift utilized micronized pigments to create light on the face. Plus it's packed with skin-loving ingredients for younger looking skin. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply pencil to areas you want to look more lifted, then lightly blend in with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. From the start of your brow to the end, or tail. Once applied, lightly blend and pat in the illuminator with fingers along the entire area 1/4 inch above and below your eyebrows, creating a more lifted, youthful look. To wake up tired eyes, brow power life can also be used around the inner and outer corners of the eyes for instant brightening.
Mica (CI 77019), Titanium Dioxide (CI 77891), Isotridecyl Isononanoate, Phenyl Trimethicone, Diisostearyl Malate, Octyldodecanol, Oleyl Alcohol, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Lanolin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Phenoxyethanol, Tocopheryl Acetate, Methyl Methacrylate Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Silica, Soluble Collagen, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk. May Contain: Iron Oxides (CI 77492, CI 77491, CI 77499), Carmine (CI 75470).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Lift Pencil
 
4.3

(based on 93 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (78)
  • Blends well (61)
  • Long lasting (52)
  • Smooth look (51)
  • Easy removal (42)

Cons

  • Fades (9)

Best Uses

  • Everyday (74)
  • Going out (44)
  • Sensitive eyes (25)
  • Travel (25)
    • Reviewer Profile:
    • Classic style (47), Natural style (31), Trendy style (8)

Reviewed by 93 customers

Displaying reviews 1-10

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5.0

Love this

By Tanya

from Oregon

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Brow Power Lift Pencil:

    Very nice works well

     
    5.0

    I will buy this again

    By Juju

    from Mi

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Travel

      Comments about It Cosmetics Brow Power Lift Pencil:

      I use the matte color on my inner eyes which tend to be a bluish tone and it conceals easily

       
      5.0

      I love it

      By Meme

      from Scottsdale, AZ

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes

        Comments about It Cosmetics Brow Power Lift Pencil:

        This is such a convenient product and it does a nice job of holding the shadow all day

         
        5.0

        Brow power pencil

        By Roxanna Rrashti

        from Ohio

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

            Comments about It Cosmetics Brow Power Lift Pencil:

            I love this product so very much
            Easy to apply
            Looks great

             
            4.0

            Love this product

            By rose9258

            from NY

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about It Cosmetics Brow Power Lift Pencil:

              this stuff lasts natural looking many compliments on my eyes. I use all IT cosmetics.

               
              5.0

              Love it!

              By Laura

              from Burnsville, Mn

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Brow Power Lift Pencil:

                Love this!

                 
                5.0

                My favorite brow highlighter!

                By Brooke

                from Henderson, NV

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Brow Power Lift Pencil:

                  Love using this under brows for an instant brow lift!

                   
                  5.0

                  AMAZING!!!!!

                  By Heather from The OC

                  from Huntington Beach

                  About Me Classic Style

                  Verified Reviewer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Brow Power Lift Pencil:

                    So easy to use and it does so much for you! I will most definitely repurchase this.

                    (0 of 1 customers found this review helpful)

                     
                    1.0

                    Not having much luck

                    By clemson mom

                    from Rochester Hills, MI

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply

                    Cons

                      Best Uses

                        Comments about It Cosmetics Brow Power Lift Pencil:

                        I keeping trying and can not get anything correct for this product. Sorry I spent the money to purchase.

                         
                        5.0

                        Love it!

                        By BeautyPrynsez

                        from Eastvale California

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Blends Well
                        • Easy To Apply
                        • Good Colors
                        • Good Pigmentation
                        • Long Lasting

                        Cons

                          Best Uses

                          • Everyday
                          • Going Out

                          Comments about It Cosmetics Brow Power Lift Pencil:

                          Now I understand why this product is always sold out. It is a fabulous pencil; blends easily and can be used for everyday and evening. I am very happy I purchased it and will continue to do so.

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          4 Questions | 4 Answers
                          Displaying questions 1-4
                          • Q:

                            In the product description it says it can be used not only on the brow area but also on the lips. Can you explain how to use this on or around the lips?
                            Asked on 8/21/2016 by Tracie from Florence Ky

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, we're happy to help with this! You can use this pencil right under your nose, on your cupids bow which will give the illusion of fuller lips! Additionally, you can highlight the center of your top and bottom lips to get that effect as well! Hope that helps, XOXO.

                              Answered on 8/24/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Hi, is this product to be applied before or after foundation application?
                            Asked on 12/26/2015 by Barb from Olympia, WA

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thanks so much for your question. We suggest applying this after foundation application. Hope that helps! XO

                              Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Looking on line. Could you explain how to use this product? Thanks.
                            Asked on 10/13/2015 by Mimi from Florida

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              Thank you for your question and for your interest in our Brow Power Lift. You apply this to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

                              Answered on 10/14/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this for all skin types?
                            Asked on 2/21/2015 by Priscilla from United States

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              THank you for your question!! yes - this is an amazing product that is good for all skin types! It brings the look of lift and light to the eye area!

                              XOXO

                              Answered on 2/27/2015 by Brand Expert from IT Cosmetics
                          Displaying questions 1-4

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