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It Cosmetics Brow Power Lift Pencil

It Cosmetics

Brow Power Lift Pencil

Item #: 2264029 Size: 0.09 oz

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Why did IT Cosmetics create this product: To finally give women an illuminator that uses cutting edge anti-aging technology and ingredients, and has no glitter or shimmer which can actually make you look older! This is like a magic wand of light that can make your favorite features appear more lifted and illuminated!

What is it: Brow Power Lift pencil is a lifting, illuminating pencil of light. Wherever you apply this pencil on your face, the micronized pigments instantly make that area look more lifted and youthful. When applied to the deepest part of a fine line or wrinkle, it instantly erases and blurs away how visible it is. It's the perfect finishing step for the look of lift and illumination.

Who is it for: Anyone who wants a lifted, more youthful look. Anyone who wants to illuminate features, including eyes to appear more bright and awake, brows to appear more lifted, lips more fuller, or fine lines erased. Anyone who wants anti-aging benefits for younger looking skin.

Why is it different: This illuminator is perfect on all skin tones and types, and does not use glitter or shimmer for illumination. Brow Power Lift utilized micronized pigments to create light on the face. Plus it's packed with skin-loving ingredients for younger looking skin. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply pencil to areas you want to look more lifted, then lightly blend in with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. From the start of your brow to the end, or tail. Once applied, lightly blend and pat in the illuminator with fingers along the entire area 1/4 inch above and below your eyebrows, creating a more lifted, youthful look. To wake up tired eyes, brow power life can also be used around the inner and outer corners of the eyes for instant brightening.
Mica (CI 77019), Titanium Dioxide (CI 77891), Isotridecyl Isononanoate, Phenyl Trimethicone, Diisostearyl Malate, Octyldodecanol, Oleyl Alcohol, Ceresin, Euphorbia Cerifera (Candelilla) Wax, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Lanolin, Copernicia Cerifera (Carnauba) Wax, Microcrystalline Wax, Iron Oxides (CI 77492), Iron Oxides (CI 77491), Phenoxyethanol, Tocopheryl Acetate, Iron Oxides (CI 77499, CI 77491, CI 77492), Methyl Methacrylate Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Carmine (CI 75470), Silica, Soluble Collagen, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Phytonadione, Hydrolyzed Collagen, Hydrolyzed Silk.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Lift Pencil
 
4.3

(based on 84 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (69)
  • Blends well (53)
  • Long lasting (45)
  • Smooth look (44)
  • Easy removal (37)

Cons

  • Fades (9)

Best Uses

  • Everyday (67)
  • Going out (39)
  • Sensitive eyes (21)
  • Travel (21)
    • Reviewer Profile:
    • Classic style (40), Natural style (30), Trendy style (7)

Reviewed by 84 customers

Displaying reviews 1-10

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5.0

Love it!

By BeautyPrynsez

from Eastvale California

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Brow Power Lift Pencil:

    Now I understand why this product is always sold out. It is a fabulous pencil; blends easily and can be used for everyday and evening. I am very happy I purchased it and will continue to do so.

     
    5.0

    Works well

    By Eg

    from Kiln ms

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Colors
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Lift Pencil:

      Great to brighten eye area

       
      5.0

      I would buy this product again and again, in fact I have!

      By Love It

      from New York, NY

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Brow Power Lift Pencil:

        I use for highlighting the brow; it stays in place all day, no creasing, smudging. It looks fresh all day, does not fade away.

        (0 of 1 customers found this review helpful)

         
        5.0

        My Second One

        By Daisygirl

        from Texas

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Lift Pencil:

          Really brightens tired eyes. Looks great for days when I don't want to wear makeup but don't want dark circles.

          (1 of 1 customers found this review helpful)

           
          4.0

          Need a big sharpener

          By Karen

          from Anaconda, MT

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Colors
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Brow Power Lift Pencil:

              Love this, but it would be really nice if it came with a sharpener. I have a sharpener, but it is not big enough for this pencil.

               
              4.0

              Love this

              By Judy

              from Maple Valley, wa

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Smooth Look

              Cons

              • Fades

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about It Cosmetics Brow Power Lift Pencil:

              This little pencil is my favorite thing to use. Any place around my eyes I want to brighten or highlight, I use this and it looks amazing. Just draw it on and blend it in. Under my brow, around my inner eye, under my eye - it's awesome and it makes me feel younger.

              (1 of 1 customers found this review helpful)

               
              5.0

              In love!

              By LMM

              from Michigan

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Brow Power Lift Pencil:

                I love this product! I haven't really used the matte side in the pencil but the pearl side is amazing. It's a nice highlight underneath your eyebrows and gives the perfect amount of shine. It's slightly illuminating and not glittery. I have feel like it really brightens my eyes.

                 
                4.0

                really like this

                By Melissa

                from Dallas TX

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Brow Power Lift Pencil:

                  The pearl and matte choice are both nice and great consistency. Really nice, easy way to highlight. Like this product a lot.

                   
                  5.0

                  I would buy it again

                  By Nanc

                  from Mckinney tx 75070

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Lift Pencil:

                    Works well. Easy to apply

                     
                    4.0

                    Quick n easy

                    By Deb

                    from San Diego

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Good Colors
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes
                      • Travel

                      Comments about It Cosmetics Brow Power Lift Pencil:

                      I use a small amount to highlight eyebrows then blend. I also use in corner if my eyes for natural glow.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      4 Questions | 4 Answers
                      Displaying questions 1-4
                      • Q:

                        In the product description it says it can be used not only on the brow area but also on the lips. Can you explain how to use this on or around the lips?
                        Asked on 8/21/2016 by Tracie from Florence Ky

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, we're happy to help with this! You can use this pencil right under your nose, on your cupids bow which will give the illusion of fuller lips! Additionally, you can highlight the center of your top and bottom lips to get that effect as well! Hope that helps, XOXO.

                          Answered on 8/24/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi, is this product to be applied before or after foundation application?
                        Asked on 12/26/2015 by Barb from Olympia, WA

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks so much for your question. We suggest applying this after foundation application. Hope that helps! XO

                          Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Looking on line. Could you explain how to use this product? Thanks.
                        Asked on 10/13/2015 by Mimi from Florida

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for your interest in our Brow Power Lift. You apply this to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

                          Answered on 10/14/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this for all skin types?
                        Asked on 2/21/2015 by Priscilla from United States

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          THank you for your question!! yes - this is an amazing product that is good for all skin types! It brings the look of lift and light to the eye area!

                          XOXO

                          Answered on 2/27/2015 by Brand Expert from IT Cosmetics
                      Displaying questions 1-4

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