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It Cosmetics Brow Power Lift Pencil

It Cosmetics

Brow Power Lift Pencil

Item #: 2264029 Size: 0.09 oz

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Why did IT Cosmetics create this product: To finally give women an illuminator that uses cutting edge anti-aging technology and ingredients, and has no glitter or shimmer which can actually make you look older! This is like a magic wand of light that can make your favorite features appear more lifted and illuminated!

What is it: Brow Power Lift pencil is a lifting, illuminating pencil of light. Wherever you apply this pencil on your face, the micronized pigments instantly make that area look more lifted and youthful. When applied to the deepest part of a fine line or wrinkle, it instantly erases and blurs away how visible it is. It's the perfect finishing step for the look of lift and illumination.

Who is it for: Anyone who wants a lifted, more youthful look. Anyone who wants to illuminate features, including eyes to appear more bright and awake, brows to appear more lifted, lips more fuller, or fine lines erased. Anyone who wants anti-aging benefits for younger looking skin.

Why is it different: This illuminator is perfect on all skin tones and types, and does not use glitter or shimmer for illumination. Brow Power Lift utilized micronized pigments to create light on the face. Plus it's packed with skin-loving ingredients for younger looking skin. Paraben-free, fragrance-free, phthalate-free, sulfate-free.
Apply pencil to areas you want to look more lifted, then lightly blend in with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. From the start of your brow to the end, or tail. Once applied, lightly blend and pat in the illuminator with fingers along the entire area 1/4 inch above and below your eyebrows, creating a more lifted, youthful look. To wake up tired eyes, brow power life can also be used around the inner and outer corners of the eyes for instant brightening.
Mica (CI 77019), Titanium Dioxide (CI 77891), Isotridecyl Isononanoate, Phenyl Trimethicone, Diisostearyl Malate, Octyldodecanol, Oleyl Alcohol, Ceresin, Euphorbia Cerifera (Candelilla) Wax, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Lanolin, Copernicia Cerifera (Carnauba) Wax, Microcrystalline Wax, Iron Oxides (CI 77492), Iron Oxides (CI 77491), Phenoxyethanol, Tocopheryl Acetate, Iron Oxides (CI 77499, CI 77491, CI 77492), Methyl Methacrylate Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Carmine (CI 75470), Silica, Soluble Collagen, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Phytonadione, Hydrolyzed Collagen, Hydrolyzed Silk.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Lift Pencil
 
4.2

(based on 75 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (60)
  • Blends well (46)
  • Long lasting (38)
  • Smooth look (38)
  • Easy removal (32)

Cons

  • Fades (8)

Best Uses

  • Everyday (59)
  • Going out (32)
  • Sensitive eyes (19)
  • Travel (18)
    • Reviewer Profile:
    • Classic style (35), Natural style (26), Trendy style (7)
    • Skin Tone:
    • Medium (45), Fair (25)

Reviewed by 75 customers

Displaying reviews 1-10

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4.0

Quick n easy

By Deb

from San Diego

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Brow Power Lift Pencil:

    I use a small amount to highlight eyebrows then blend. I also use in corner if my eyes for natural glow.

    • Skin Tone:
    • Medium
     
    5.0

    Really adds to overall look of the eyes.

    By Chris

    from Toledo Ohio

    Verified Buyer

    Comments about It Cosmetics Brow Power Lift Pencil:

    In the curve of my eyebrows

     
    1.0

    Try something new.

    By Sandi

    from Pottsville, PA.

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply

    Cons

      Best Uses

        Comments about It Cosmetics Brow Power Lift Pencil:

        I have used IT products before and wanted to try a highlighter...............used it one time and had a terrible reaction!.........itchy and red eyes......It may be a good product , but I cannot use it.

        • Skin Tone:
        • Fair
         
        4.0

        I love this product

        By Reema10

        from Philly

        About Me Natural Style

        Verified Buyer

        Pros

        • Good Colors
        • Good Variety of Colors
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Lift Pencil:

          I tried it at home

          • Skin Tone:
          • Medium
           
          5.0

          I would buy this product again

          By Kendrarox

          from Bethlehem PA

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Lift Pencil:

            Great product it even comes with its own sharpener

            • Skin Tone:
            • Fair
             
            5.0

            Looks natural and stays!

            By Megan

            from Panama City,Fl

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Good Colors

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Brow Power Lift Pencil:

              Completely love this product!!!

              • Skin Tone:
              • Medium
               
              4.0

              First time with this product

              By Pika

              from Gastonia NC

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Brow Power Lift Pencil:

                I like the product so far

                • Skin Tone:
                • Medium
                 
                5.0

                My most favorite item in my makeup bag!

                By Senaida

                from Euless, Texas

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about It Cosmetics Brow Power Lift Pencil:

                  This is totally the best! It's amazing and do easy to use!

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  works wonderful

                  By a

                  from NY

                  Comments about It Cosmetics Brow Power Lift Pencil:

                  Love how one side is pearlized & the other is matte. Goes on easy & blends well.

                   
                  5.0

                  Works very well at coverage & high-lighting around the eyes.

                  By Sweething

                  from Fort Mill, SC

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Pigmentation
                  • Good Variety of Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Brow Power Lift Pencil:

                    High-light around eye area & as a base.

                    • Skin Tone:
                    • Medium

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    4 Questions | 4 Answers
                    Displaying questions 1-4
                    • Q:

                      In the product description it says it can be used not only on the brow area but also on the lips. Can you explain how to use this on or around the lips?
                      Asked on 8/21/2016 by Tracie from Florence Ky

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to help with this! You can use this pencil right under your nose, on your cupids bow which will give the illusion of fuller lips! Additionally, you can highlight the center of your top and bottom lips to get that effect as well! Hope that helps, XOXO.

                        Answered on 8/24/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi, is this product to be applied before or after foundation application?
                      Asked on 12/26/2015 by Barb from Olympia, WA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks so much for your question. We suggest applying this after foundation application. Hope that helps! XO

                        Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Looking on line. Could you explain how to use this product? Thanks.
                      Asked on 10/13/2015 by Mimi from Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our Brow Power Lift. You apply this to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

                        Answered on 10/14/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this for all skin types?
                      Asked on 2/21/2015 by Priscilla from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        THank you for your question!! yes - this is an amazing product that is good for all skin types! It brings the look of lift and light to the eye area!

                        XOXO

                        Answered on 2/27/2015 by Brand Expert from IT Cosmetics
                    Displaying questions 1-4

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