skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Brightening Shampoo
Kenra Professional Brightening Shampoo

Kenra Professional

Brightening Shampoo

33.8 oz

Item #: 2502516

Ask a Question

Options

Brightening Shampoo gently cleanses and eliminates brassy tones for brighter, more vibrant color. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.
Massage and lather into wet hair. Rinse thoroughly. Follow with Kenra Brightening Conditioner.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Violet 2, Citric Acid, Benzophenone 4, Starch Hydroxypropyltrimonium Chloride, Disodium Edta, Glycol Distearate, Fragrance (Parfum), Geogard 221, Hydrolyzed Keratin, Sodium Chloride.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Shampoo
 
3.7

(based on 60 reviews)

68%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (32)
  • Lathers well (27)
  • Adds shine (26)
  • Great smell (25)
  • Improves hair health (18)

Cons

  • Dries hair out (17)
  • Doesn't lather well (14)
  • Doesn't work (13)
  • Harsh (12)
  • Smells bad (6)

Best Uses

  • Daily use (18)
  • Oily hair (9)
  • Thick hair (7)
  • Fine hair (6)
  • Curly hair (5)
    • Hair Type:
    • Straight hair (32), Wavy hair (24)
    • Reviewer Profile:
    • Beauty conscious (22), Product junkie (19), Survivalist / minimalist (11)

Reviewed by 60 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

First timer

By Alicia

from Louisiana

About Me Product Junkie

Verified Buyer

Pros

  • Cleans Thoroughly
  • Lathers Well

Cons

  • Dries Hair Out
  • Harsh

Best Uses

  • Oily Hair

Comments about Kenra Professional Brightening Shampoo:

I'm usually a big fan of Kenra! But I'm finding out it's so harsh, it's been drying my hair out more than a chemical bleach would!

  • Hair Type:
  • Straight Hair
 
5.0

Violet Shampoo without the yucky smell!

By tallarico311

from Chicago, IL

About Me Minimalist

Verified Buyer

Pros

  • Brightens Blonde
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Blonde Hair

    Comments about Kenra Professional Brightening Shampoo:

    I have been going through the process of getting blonder over time (I'm two appointments in and loving it! Deanne in Chicago is the best!) . While she was blow drying my hair, another stylist asked if Deanne had recently gone blonder herself. Deanne said, "nope--I haven't done my hair in like, five months. I'm using a shampoo though--maybe that's it?" And the other stylist agreed and said that she could definitely see a difference (and this is someone who sees Deanne multiple times a week.) I asked if this is something I should use and Deanne showed me the product in case I was interested. I've never tried Violet shampoo before but my hair is prone to getting too brassy so I was willing to give it a shot. It has kept my color as fresh as day one! The smell is light and fresh (I've heard complaints of violet shampoos being metallic or stinky) and the lather is very smooth. Worth every penny.

    • Hair Type:
    • Straight Hair
     
    2.0

    I didn't give me the results I thought it would...

    By Dany

    from Brawley

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Lathers Well

    Cons

    • Dries Hair Out
    • Harsh
    • Ineffective

    Best Uses

      Comments about Kenra Professional Brightening Shampoo:

      It left my hair feeling very dry. I feel there has not been any difference in color or brightness in my hair. It's kinda pricey for a small bottle and for it not to work.

      • Hair Type:
      • Straight Hair
       
      5.0

      Love this product

      By Rachel

      from Mooresville Nc

      About Me Minimalist

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Lathers Well

      Cons

      • Dries Hair Out

      Best Uses

      • Daily Use

      Comments about Kenra Professional Brightening Shampoo:

      Love the brightness this product gives my hair

      • Hair Type:
      • Straight Hair
       
      5.0

      Wonderful shampoo

      By Pat

      from Newfield nj

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

          Comments about Kenra Professional Brightening Shampoo:

          Love how my hair looks and feels- healthier than ever

          • Hair Type:
          • Straight Hair
           
          1.0

          Had to return it...

          By April

          from Chicago, IL

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine

          Cons

          • Dries Hair Out
          • Harsh
          • Ineffective

          Best Uses

            Comments about Kenra Professional Brightening Shampoo:

            This Kenra shampoo tangled my hair up and I thought the conditioner would help but I could barely get it out of the bottle, it was so thick. After conditioning/rinsing, I couldn't even comb my hair. Once I was able to get it combed through, I struggled to blow dry it without ripping all of my hair out. It caused major split ends and dried out my hair as well. I returned it after a few days because it ruined my hair so bad.

            • Hair Type:
            • Straight Hair
             
            5.0

            Love this Shampoo!

            By Iggy

            from Shreveport, LA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair

              Comments about Kenra Professional Brightening Shampoo:

              I have grey hair and use this Shampoo 3 to 4 times a week. It adds body and volume which helps my hair style hold in between shampoos.

              • Hair Type:
              • Straight Hair
               
              5.0

              I love ❤️ it. I would buy this product all over again

              By Alexara

              from Indiana

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Great Smell

              Cons

                Best Uses

                  Comments about Kenra Professional Brightening Shampoo:

                  I would totally recommend this product,

                  • Hair Type:
                  • Straight Hair
                   
                  1.0

                  Horrible

                  By Moefosho

                  from Charlotte Nc

                  About Me Product Junkie

                  Pros

                  • Great Smell

                  Cons

                  • Doesn't Lather Well
                  • Does not tone or brighten
                  • Dries Hair Out
                  • Harsh
                  • Ineffective

                  Best Uses

                  • Curly Hair

                  Comments about Kenra Professional Brightening Shampoo:

                  This product dried out my hair and it didn't tone it one bit. I was very skeptical due to the very light lavender color vs. the deep purple of an average toning shampoo. However, since it was Kenra brand I gave it a chance. I'm promptly returning this product.

                  • Hair Type:
                  • Very Curly Hair
                   
                  5.0

                  Great

                  By SanSan

                  from Tuscaloosa Alabama

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Great Smell

                  Cons

                    Best Uses

                    • Thicker Hair

                    Comments about Kenra Professional Brightening Shampoo:

                    Graet smell

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    4 Questions | 6 Answers
                    Displaying questions 1-4
                    • Q:

                      Can this product be used on naturally gray hair? If so, what are the benefits of using it?
                      Asked on 2/1/2017 by Kacy from Central Indiana

                      1 answer

                      • Brand Expert

                        A:

                        Yes, this can be used on naturally gray. The benefits would be that it will tone out any unwanted warmth and also create vibrancy in your natural gray.

                        Answered on 2/7/2017 by Brand Expert from Kenra Professional
                    • Q:

                      I have medium blonde hair with light blonde highlights. Can the Kenya Brightening Violet Toning Shampoo as well as Conditioner be used on all hair colors?
                      Asked on 1/24/2017 by Curious from Oak Brook, IL

                      1 answer

                      • Brand Expert

                        A:

                        Yes, you can use the Brightening Collection on all hair types/color.

                        Answered on 2/6/2017 by Brand Expert from Kenra Professional
                    • Q:

                      is this brand sulfate and paraben free?
                      Asked on 1/7/2017 by princess from US

                      2 answers

                      • Brand Expert

                        A:

                        Yes.

                        Answered on 1/17/2017 by Brand Expert from Kenra Professional
                      • Brand Expert

                        A:

                        Yes.

                        Answered on 1/9/2017 by Brand Expert from Kenra Professional
                    • Q:

                      I have blonde balayage hair. Will this help keep away the brassy tones?
                      Asked on 1/7/2017 by TC from SD

                      2 answers

                      • Brand Expert

                        A:

                        Yes, Kenra Brightening Shampoo is a violet toning shampoo to help neutralize warm tones.

                        Answered on 1/17/2017 by Brand Expert from Kenra Professional
                      • Brand Expert

                        A:

                        Yes, this sounds like a perfect fit for cutting out any brassy, unwanted tones.

                        Answered on 1/9/2017 by Brand Expert from Kenra Professional
                    Displaying questions 1-4

                    Do you have a question about this product?