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Kenra Professional Brightening Shampoo

Kenra Professional

Brightening Shampoo

Item 2502516

Size:33.8 oz

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Brightening Shampoo gently cleanses and eliminates brassy tones for brighter, more vibrant color. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.
Massage and lather into wet hair. Rinse thoroughly. Follow with Kenra Brightening Conditioner.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Violet 2, Citric Acid, Benzophenone 4, Starch Hydroxypropyltrimonium Chloride, Disodium Edta, Glycol Distearate, Fragrance (Parfum), Geogard 221, Hydrolyzed Keratin, Sodium Chloride.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Shampoo
 
3.7

(based on 66 reviews)

70%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (36)
  • Lathers well (32)
  • Adds shine (29)
  • Great smell (28)
  • Gentle (20)

Cons

  • Dries hair out (18)
  • Doesn't lather well (14)
  • Doesn't work (14)
  • Harsh (13)
  • Smells bad (7)

Best Uses

  • Daily use (21)
  • Oily hair (9)
  • Fine hair (7)
  • Thick hair (7)
  • Curly hair (5)
    • Hair Type:
    • Straight hair (36), Wavy hair (26)
    • Reviewer Profile:
    • Beauty conscious (23), Product junkie (22), Survivalist / minimalist (12)

Reviewed by 66 customers

Displaying reviews 1-10

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5.0

Love

By MzGhost

from South Florida

About Me Product Junkie

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about Kenra Professional Brightening Shampoo:

    Im in the sun alot and have platinum highlights and this shampoo is great to keep them from turning brassy. I use a deep purple pigmented shampoo once a week, but this is great for my everyday shampoo.

    • Hair Type:
    • Wavy Hair
     
    5.0

    I love this shampoo

    By Tina

    from Pleasanton

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Kenra Professional Brightening Shampoo:

      This is the first time that I used this brand and I love it. It brings shine to your hair which is what I was hoping for

      • Hair Type:
      • Straight Hair
       
      1.0

      Not worth the money

      By Alanna

      from Athens, Ga

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Lathers Well

      Cons

      • Dries Hair Out
      • Harsh
      • Ineffective
      • Smells Bad

      Best Uses

        Comments about Kenra Professional Brightening Shampoo:

        My stylist has rave reviews about the Kenra products and recommended I try them. I purchased the violet shampoo and conditioner and the root volume spray. All three products I returned. The shampoo did not have a pleasant smell and dried out my hair so badly. I did not see any improvement in the brightening of my highlights during use. After several uses, my hair almost seemed thinner and very lackluster. I returned the product immediately. Do not waste your money.

        • Hair Type:
        • Straight Hair
         
        4.0

        I will definitely be. Using this again

        By Daphene

        from Hamilton Ohio

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Thinner Hair

          Comments about Kenra Professional Brightening Shampoo:

          First time trying this product & love the way my hair feels

          • Hair Type:
          • Straight Hair
           
          5.0

          Best brightener for my hair

          By Shawna

          from Washington

          About Me Minimalist

          Verified Buyer

          Pros

          • Brightens
          • Great Smell

          Cons

            Best Uses

            • Bleached hair

            Comments about Kenra Professional Brightening Shampoo:

            I tried several different brighteners and purple shampoos and this one worked best for me. Light, non greasy, my hair feels healthier.

            • Hair Type:
            • Wavy Hair
             
            5.0

            nice

            By c trago

            from lancaster county, pa

            About Me Product Junkie

            Verified Reviewer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Kenra Professional Brightening Shampoo:

              with first use this shampoo was nice. lathered well, rinsed clean, made my hair feel nice!

              • Hair Type:
              • Straight Hair
               
              1.0

              First timer

              By Alicia

              from Louisiana

              About Me Product Junkie

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Lathers Well

              Cons

              • Dries Hair Out
              • Harsh

              Best Uses

              • Oily Hair

              Comments about Kenra Professional Brightening Shampoo:

              I'm usually a big fan of Kenra! But I'm finding out it's so harsh, it's been drying my hair out more than a chemical bleach would!

              • Hair Type:
              • Straight Hair
               
              5.0

              Violet Shampoo without the yucky smell!

              By tallarico311

              from Chicago, IL

              About Me Minimalist

              Verified Buyer

              Pros

              • Brightens Blonde
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                • Blonde Hair

                Comments about Kenra Professional Brightening Shampoo:

                I have been going through the process of getting blonder over time (I'm two appointments in and loving it! Deanne in Chicago is the best!) . While she was blow drying my hair, another stylist asked if Deanne had recently gone blonder herself. Deanne said, "nope--I haven't done my hair in like, five months. I'm using a shampoo though--maybe that's it?" And the other stylist agreed and said that she could definitely see a difference (and this is someone who sees Deanne multiple times a week.) I asked if this is something I should use and Deanne showed me the product in case I was interested. I've never tried Violet shampoo before but my hair is prone to getting too brassy so I was willing to give it a shot. It has kept my color as fresh as day one! The smell is light and fresh (I've heard complaints of violet shampoos being metallic or stinky) and the lather is very smooth. Worth every penny.

                • Hair Type:
                • Straight Hair
                 
                2.0

                I didn't give me the results I thought it would...

                By Dany

                from Brawley

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Lathers Well

                Cons

                • Dries Hair Out
                • Harsh
                • Ineffective

                Best Uses

                  Comments about Kenra Professional Brightening Shampoo:

                  It left my hair feeling very dry. I feel there has not been any difference in color or brightness in my hair. It's kinda pricey for a small bottle and for it not to work.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Love this product

                  By Rachel

                  from Mooresville Nc

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Lathers Well

                  Cons

                  • Dries Hair Out

                  Best Uses

                  • Daily Use

                  Comments about Kenra Professional Brightening Shampoo:

                  Love the brightness this product gives my hair

                  • Hair Type:
                  • Straight Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  6 Questions | 8 Answers
                  Displaying questions 1-6
                  • Q:

                    Is this safe to use every time you wash your hair?
                    Asked on 7/10/2017 by Stephanie Gibson from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Yes it is.

                      Answered on 7/12/2017 by Brand Expert from Kenra
                  • Q:

                    I went from level 2 black to 11 I'm still a bit brassy . Now I have very hard water with a lot of iron . Will this work or waste my money thank you
                    Asked on 7/9/2017 by Mary from Weedsport New York 13166

                    1 answer

                    • Brand Expert

                      A:

                      This will help tone down the brass. I would suggest also us the Brightening Treatment which is an intense toning masque once or twice a week as well.

                      Answered on 7/12/2017 by Brand Expert from Kenra
                  • Q:

                    Can this product be used on naturally gray hair? If so, what are the benefits of using it?
                    Asked on 2/1/2017 by Kacy from Central Indiana

                    1 answer

                    • Brand Expert

                      A:

                      Yes, this can be used on naturally gray. The benefits would be that it will tone out any unwanted warmth and also create vibrancy in your natural gray.

                      Answered on 2/7/2017 by Brand Expert from Kenra Professional
                  • Q:

                    I have medium blonde hair with light blonde highlights. Can the Kenya Brightening Violet Toning Shampoo as well as Conditioner be used on all hair colors?
                    Asked on 1/24/2017 by Curious from Oak Brook, IL

                    1 answer

                    • Brand Expert

                      A:

                      Yes, you can use the Brightening Collection on all hair types/color.

                      Answered on 2/6/2017 by Brand Expert from Kenra Professional
                  • Q:

                    is this brand sulfate and paraben free?
                    Asked on 1/7/2017 by princess from US

                    2 answers

                    • Brand Expert

                      A:

                      Yes.

                      Answered on 1/17/2017 by Brand Expert from Kenra Professional
                    • Brand Expert

                      A:

                      Yes.

                      Answered on 1/9/2017 by Brand Expert from Kenra Professional
                  • Q:

                    I have blonde balayage hair. Will this help keep away the brassy tones?
                    Asked on 1/7/2017 by TC from SD

                    2 answers

                    • Brand Expert

                      A:

                      Yes, Kenra Brightening Shampoo is a violet toning shampoo to help neutralize warm tones.

                      Answered on 1/17/2017 by Brand Expert from Kenra Professional
                    • Brand Expert

                      A:

                      Yes, this sounds like a perfect fit for cutting out any brassy, unwanted tones.

                      Answered on 1/9/2017 by Brand Expert from Kenra Professional
                  Displaying questions 1-6

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