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Kenra Professional Brightening Shampoo

Kenra Professional

Brightening Shampoo

33.8 oz

Item #: 2502516

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Brightening Shampoo gently cleanses and eliminates brassy tones for brighter, more vibrant color. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.
Massage and lather into wet hair. Rinse thoroughly. Follow with Kenra Brightening Conditioner.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Violet 2, Citric Acid, Benzophenone 4, Starch Hydroxypropyltrimonium Chloride, Disodium Edta, Glycol Distearate, Fragrance (Parfum), Geogard 221, Hydrolyzed Keratin, Sodium Chloride.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Shampoo
 
3.7

(based on 46 reviews)

70%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (24)
  • Adds shine (22)
  • Lathers well (19)
  • Great smell (16)
  • Improves hair health (15)

Cons

  • Doesn't lather well (12)
  • Dries hair out (12)
  • Doesn't work (9)
  • Harsh (8)
  • Smells bad (5)

Best Uses

  • Daily use (14)
  • Oily hair (8)
  • Fine hair (5)
  • Thick hair (5)
  • Curly hair (3)
    • Hair Type:
    • Wavy hair (22), Straight hair (21)
    • Reviewer Profile:
    • Beauty conscious (18), Product junkie (15), Survivalist / minimalist (6)

Reviewed by 46 customers

Displaying reviews 1-10

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1.0

Not a winner :(

By V

from Beaverton Oregon

Verified Reviewer

Pros

    Cons

    • Doesn't Lather Well
    • Smells Bad

    Best Uses

      Comments about Kenra Professional Brightening Shampoo:

      I was so excited to try my Kenra brightening shampoo and conditioner. The shampoo has a strange odor and barely lathers. I literally could not run my fingers through my scalp to wash it properly! It was immediately drying out my hair. As for the conditioner you'll be lucky to squeeze any out of the bottle! It is so thick you can barely push it out of the nozzle and also has a strange odor! For almost $60 I expected alot more from Kenra! Its going back to Ulta!

      • Hair Type:
      • Straight Hair
       
      5.0

      I love this product!

      By Imperial scumm

      from Denver co

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

      • Dries Hair Out

      Best Uses

        Comments about Kenra Professional Brightening Shampoo:

        It lightened my hair at least two shades after the first wash. Dries out my hair a little bit, but most purple shampoos do that.

        • Hair Type:
        • Wavy Hair
         
        3.0

        Don't think I would buy again

        By Sports Gypsy

        from Des Moines, IA

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Lathers Well

        Cons

        • Harsh

        Best Uses

          Comments about Kenra Professional Brightening Shampoo:

          The shampoo and conditioner is supposed to lighten up blonde hair significantly. I hardly notice a difference at all, nothing like in the advertisement. I wouldn't buy again.

          • Hair Type:
          • Wavy Hair
           
          1.0

          It's not for me.

          By Liz

          from San Bernardino

          Verified Buyer

          Comments about Kenra Professional Brightening Shampoo:

          I personally don't like it.

          • Hair Type:
          • Wavy Hair
           
          4.0

          New to me product . . .

          By nofretsgal

          from Alabama

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

          • Dries Hair Out

          Best Uses

          • Oily Hair

          Comments about Kenra Professional Brightening Shampoo:

          I just found this product. It says you can use is every day. Unlike other shampoos for "Silver" hair it is very light in color almost a lavender -- the line offers a bright purple "mask" for use once or twice a week. May have to add that to get the desired affect. Does have great smell!

          • Hair Type:
          • Straight Hair
           
          5.0

          Love this shampoo!

          By Kandi

          from Tulsa

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Cuts brassy without making hair blue or gray
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Daily Use

            Comments about Kenra Professional Brightening Shampoo:

            I use this shampoo daily and love it! It smells great and cuts the brass without making my hair look blue. I can go longer between colors now.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Meant For Daily Use

            By flowerpan10

            from Eagle River, Ak

            About Me Product Junkie

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Lathers Well

            Cons

            • Dries Hair Out

            Best Uses

            • Daily Use
            • Oily Hair

            Comments about Kenra Professional Brightening Shampoo:

            This product is a light violet tone, definitely not super pigmented as it doesn't even stain your own hands. This is meant to be used daily or every other day as it's not pigmented enough to tone hair a lot at once, it's a gradual process for sure. This is however great for my super oily hair as it foams really well and actually cleans the scalp while others I've tried are really thick thus being hard to lather and leaving me with greasy roots despite daily washing. This keeps my banana yellow hair from going super orange. It does dry out the hair a bit as it's amazing for super oily hair so a hair masque twice a week is a must and I just use Kenra's Nourishing one.

            • Hair Type:
            • Straight Hair
             
            3.0

            Not for me

            By vpaps

            from Long Island NY

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly

            Cons

            • Doesn't Lather Well
            • Ineffective

            Best Uses

              Comments about Kenra Professional Brightening Shampoo:

              I love Kenra products and normally use the volume shampoo. This does not lather well but does clean well. Also. I'm used to the body that the volume shampoo provides. This does not provide any body so I find I have to use mouse/gel or something else to get it done.

              • Hair Type:
              • Straight Hair
               
              1.0

              Made hair break and look adamaged

              By Elly

              from Provo, UT

              Pros

                Cons

                • Doesn't Lather Well
                • Dries Hair Out
                • Harsh
                • Ineffective

                Best Uses

                  Comments about Kenra Professional Brightening Shampoo:

                  It made my hair break and kept it greasy at the roots. Horrible shampoo. I will need a serious deep condition after this. Do not use on bleached hair.

                  • Hair Type:
                  • Straight Hair
                   
                  3.0

                  Brightening Shampoo

                  By Summergal

                  from Highlands Ranch, Colorado

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                    Cons

                    • Doesn't Lather Well

                    Best Uses

                    • Daily Use

                    Comments about Kenra Professional Brightening Shampoo:

                    The verdict is still out on this product. I have used it twice and have not yet noticed that
                    my blond hair is any brighter.

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    4 Questions | 6 Answers
                    Displaying questions 1-4
                    • Q:

                      Can this product be used on naturally gray hair? If so, what are the benefits of using it?
                      Asked on 2/1/2017 by Kacy from Central Indiana

                      1 answer

                      • Brand Expert

                        A:

                        Yes, this can be used on naturally gray. The benefits would be that it will tone out any unwanted warmth and also create vibrancy in your natural gray.

                        Answered on 2/7/2017 by Brand Expert from Kenra Professional
                    • Q:

                      I have medium blonde hair with light blonde highlights. Can the Kenya Brightening Violet Toning Shampoo as well as Conditioner be used on all hair colors?
                      Asked on 1/24/2017 by Curious from Oak Brook, IL

                      1 answer

                      • Brand Expert

                        A:

                        Yes, you can use the Brightening Collection on all hair types/color.

                        Answered on 2/6/2017 by Brand Expert from Kenra Professional
                    • Q:

                      is this brand sulfate and paraben free?
                      Asked on 1/7/2017 by princess from US

                      2 answers

                      • Brand Expert

                        A:

                        Yes.

                        Answered on 1/17/2017 by Brand Expert from Kenra Professional
                      • Brand Expert

                        A:

                        Yes.

                        Answered on 1/9/2017 by Brand Expert from Kenra Professional
                    • Q:

                      I have blonde balayage hair. Will this help keep away the brassy tones?
                      Asked on 1/7/2017 by TC from SD

                      2 answers

                      • Brand Expert

                        A:

                        Yes, Kenra Brightening Shampoo is a violet toning shampoo to help neutralize warm tones.

                        Answered on 1/17/2017 by Brand Expert from Kenra Professional
                      • Brand Expert

                        A:

                        Yes, this sounds like a perfect fit for cutting out any brassy, unwanted tones.

                        Answered on 1/9/2017 by Brand Expert from Kenra Professional
                    Displaying questions 1-4

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