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Kenra Professional Brightening Shampoo

Kenra Professional

Brightening Shampoo

Item 2502516

Size:33.8 oz

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Brightening Shampoo gently cleanses and eliminates brassy tones for brighter, more vibrant color. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.
Massage and lather into wet hair. Rinse thoroughly. Follow with Kenra Brightening Conditioner.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Violet 2, Citric Acid, Benzophenone 4, Starch Hydroxypropyltrimonium Chloride, Disodium Edta, Glycol Distearate, Fragrance (Parfum), Geogard 221, Hydrolyzed Keratin, Sodium Chloride.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Shampoo
 
3.7

(based on 69 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (38)
  • Lathers well (34)
  • Adds shine (32)
  • Great smell (31)
  • Improves hair health (22)

Cons

  • Dries hair out (18)
  • Doesn't lather well (14)
  • Doesn't work (14)
  • Harsh (13)
  • Smells bad (7)

Best Uses

  • Daily use (22)
  • Oily hair (10)
  • Fine hair (7)
  • Thick hair (7)
  • Curly hair (5)
    • Hair Type:
    • Straight hair (38), Wavy hair (26)
    • Reviewer Profile:
    • Beauty conscious (24), Product junkie (22), Survivalist / minimalist (14)

Reviewed by 69 customers

Displaying reviews 1-10

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5.0

I would buy this product again

By PM

from Mandeville, LA

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

      Comments about Kenra Professional Brightening Shampoo:

      To keep my color fresh

       
      4.0

      Brighter blonde

      By Cait and Ci Blog

      from Galveston, TX

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

          Comments about Kenra Professional Brightening Shampoo:

          I recently went blonder on the ends. My color was looking a little brassy so my stylist suggested this product. My blonde was brighter just after two washes.

          • Hair Type:
          • Straight Hair
           
          5.0

          Yes

          By Betty

          from Clarksville, TN

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Daily Use
            • Oily Hair

            Comments about Kenra Professional Brightening Shampoo:

            I use this every day

            • Hair Type:
            • Straight Hair
             
            5.0

            Love

            By MzGhost

            from South Florida

            About Me Product Junkie

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Kenra Professional Brightening Shampoo:

              Im in the sun alot and have platinum highlights and this shampoo is great to keep them from turning brassy. I use a deep purple pigmented shampoo once a week, but this is great for my everyday shampoo.

              • Hair Type:
              • Wavy Hair
               
              5.0

              I love this shampoo

              By Tina

              from Pleasanton

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Kenra Professional Brightening Shampoo:

                This is the first time that I used this brand and I love it. It brings shine to your hair which is what I was hoping for

                • Hair Type:
                • Straight Hair

                (0 of 1 customers found this review helpful)

                 
                1.0

                Not worth the money

                By Alanna

                from Athens, Ga

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Lathers Well

                Cons

                • Dries Hair Out
                • Harsh
                • Ineffective
                • Smells Bad

                Best Uses

                  Comments about Kenra Professional Brightening Shampoo:

                  My stylist has rave reviews about the Kenra products and recommended I try them. I purchased the violet shampoo and conditioner and the root volume spray. All three products I returned. The shampoo did not have a pleasant smell and dried out my hair so badly. I did not see any improvement in the brightening of my highlights during use. After several uses, my hair almost seemed thinner and very lackluster. I returned the product immediately. Do not waste your money.

                  • Hair Type:
                  • Straight Hair
                   
                  4.0

                  I will definitely be. Using this again

                  By Daphene

                  from Hamilton Ohio

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Thinner Hair

                    Comments about Kenra Professional Brightening Shampoo:

                    First time trying this product & love the way my hair feels

                    • Hair Type:
                    • Straight Hair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Best brightener for my hair

                    By Shawna

                    from Washington

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Brightens
                    • Great Smell

                    Cons

                      Best Uses

                      • Bleached hair

                      Comments about Kenra Professional Brightening Shampoo:

                      I tried several different brighteners and purple shampoos and this one worked best for me. Light, non greasy, my hair feels healthier.

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      nice

                      By c trago

                      from lancaster county, pa

                      About Me Product Junkie

                      Verified Reviewer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Great Smell
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Kenra Professional Brightening Shampoo:

                        with first use this shampoo was nice. lathered well, rinsed clean, made my hair feel nice!

                        • Hair Type:
                        • Straight Hair
                         
                        1.0

                        First timer

                        By Alicia

                        from Louisiana

                        About Me Product Junkie

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Lathers Well

                        Cons

                        • Dries Hair Out
                        • Harsh

                        Best Uses

                        • Oily Hair

                        Comments about Kenra Professional Brightening Shampoo:

                        I'm usually a big fan of Kenra! But I'm finding out it's so harsh, it's been drying my hair out more than a chemical bleach would!

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        6 Questions | 8 Answers
                        Displaying questions 1-6
                        • Q:

                          Is this safe to use every time you wash your hair?
                          Asked on 7/10/2017 by Stephanie Gibson from undisclosed

                          1 answer

                          • Brand Expert

                            A:

                            Yes it is.

                            Answered on 7/12/2017 by Brand Expert from Kenra
                        • Q:

                          I went from level 2 black to 11 I'm still a bit brassy . Now I have very hard water with a lot of iron . Will this work or waste my money thank you
                          Asked on 7/9/2017 by Mary from Weedsport New York 13166

                          1 answer

                          • Brand Expert

                            A:

                            This will help tone down the brass. I would suggest also us the Brightening Treatment which is an intense toning masque once or twice a week as well.

                            Answered on 7/12/2017 by Brand Expert from Kenra
                        • Q:

                          Can this product be used on naturally gray hair? If so, what are the benefits of using it?
                          Asked on 2/1/2017 by Kacy from Central Indiana

                          1 answer

                          • Brand Expert

                            A:

                            Yes, this can be used on naturally gray. The benefits would be that it will tone out any unwanted warmth and also create vibrancy in your natural gray.

                            Answered on 2/7/2017 by Brand Expert from Kenra Professional
                        • Q:

                          I have medium blonde hair with light blonde highlights. Can the Kenya Brightening Violet Toning Shampoo as well as Conditioner be used on all hair colors?
                          Asked on 1/24/2017 by Curious from Oak Brook, IL

                          1 answer

                          • Brand Expert

                            A:

                            Yes, you can use the Brightening Collection on all hair types/color.

                            Answered on 2/6/2017 by Brand Expert from Kenra Professional
                        • Q:

                          is this brand sulfate and paraben free?
                          Asked on 1/7/2017 by princess from US

                          2 answers

                          • Brand Expert

                            A:

                            Yes.

                            Answered on 1/17/2017 by Brand Expert from Kenra Professional
                          • Brand Expert

                            A:

                            Yes.

                            Answered on 1/9/2017 by Brand Expert from Kenra Professional
                        • Q:

                          I have blonde balayage hair. Will this help keep away the brassy tones?
                          Asked on 1/7/2017 by TC from SD

                          2 answers

                          • Brand Expert

                            A:

                            Yes, Kenra Brightening Shampoo is a violet toning shampoo to help neutralize warm tones.

                            Answered on 1/17/2017 by Brand Expert from Kenra Professional
                          • Brand Expert

                            A:

                            Yes, this sounds like a perfect fit for cutting out any brassy, unwanted tones.

                            Answered on 1/9/2017 by Brand Expert from Kenra Professional
                        Displaying questions 1-6

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