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Kenra Professional Brightening Shampoo

Kenra Professional

Brightening Shampoo

33.8 oz

Item #: 2502516

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE Volume Dry Shampoo 1.2 oz. with any $20 Kenra purchase (offer valid 4/23/17-5/14/17 or while supplies last)

Travel Size Volume Dry Shampoo
Brightening Shampoo gently cleanses and eliminates brassy tones for brighter, more vibrant color. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.
Massage and lather into wet hair. Rinse thoroughly. Follow with Kenra Brightening Conditioner.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Violet 2, Citric Acid, Benzophenone 4, Starch Hydroxypropyltrimonium Chloride, Disodium Edta, Glycol Distearate, Fragrance (Parfum), Geogard 221, Hydrolyzed Keratin, Sodium Chloride.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Shampoo
 
3.8

(based on 36 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Adds shine (19)
  • Cleans thoroughly (19)
  • Improves hair health (15)
  • Lathers well (14)
  • Great smell (13)

Cons

  • Doesn't lather well (8)
  • Dries hair out (8)
  • Doesn't work (7)
  • Harsh (6)
  • Greasy (4)

Best Uses

  • Daily use (11)
  • Oily hair (6)
  • Fine hair (5)
  • Thick hair (5)
  • Curly hair (3)
    • Hair Type:
    • Wavy hair (18), Straight hair (15)
    • Reviewer Profile:
    • Beauty conscious (15), Product junkie (11), Survivalist / minimalist (6)

Reviewed by 36 customers

Displaying reviews 1-10

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1.0

Not Violet

By Stella

from NY

About Me Product Junkie

Pros

  • Cleans Thoroughly

Cons

  • Ineffective

Best Uses

    Comments about Kenra Professional Brightening Shampoo:

    I have white hair and after finishing my bottle of AG Sterling Silver shampoo I decided to try a slightly cheaper option, after one use with the Kenra I'm returning it because I saw 0 color difference. I still have brassy and yellow tones, I saw absolutely no change. Very disappointed and won't be buying again.

    • Hair Type:
    • Straight Hair
     
    1.0

    Brightening shampoo

    By Mindy

    from Branson mo

    About Me Product Junkie

    Verified Buyer

    Pros

      Cons

      • Dries Hair Out
      • Ineffective

      Best Uses

        Comments about Kenra Professional Brightening Shampoo:

        Not enough purple pigment to make a difference. No I would not recommend or buy this again.

        • Hair Type:
        • Wavy Hair
         
        5.0

        I would buy again!!!

        By Blonde hair

        from New Orleans, la

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

            Comments about Kenra Professional Brightening Shampoo:

            LOVE LOVE LOVE. I could instantly see a change in the brightness of my hair

            • Hair Type:
            • Wavy Hair
             
            5.0

            Awesome product!

            By Eryn

            from Battle Creek, MI

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Kenra Professional Brightening Shampoo:

              Definitely what I was looking for to brighten my blonde highlights because I have rusty water, love it!

              • Hair Type:
              • Straight Hair
               
              1.0

              hair loss due to this product

              By ExoticBeauty

              from Riverside, Ca

              About Me Beauty Conscious

              Pros

                Cons

                • Doesn't Lather Well
                • Dries Hair Out
                • Greasy
                • Harsh
                • Smells Bad

                Best Uses

                  Comments about Kenra Professional Brightening Shampoo:

                  I used this everyday for a month and it did keep my hair from be oming brassy but was very bad for my hair. I had breakage and tons of hair loss due to this product!! Aweful aweful. I couldn't get a comb through my hair out of the shower and my hair was very greasy at the root. If i could give it no stars like it deseves I would! Do not recommend! My hair stylist recommended but she had not personally used so didn't know wht the outcome would be.. I went back to using my usual Alterna and I definitely will pay 3x more for a good quality shampoo and conditioner with results that show!!!

                  • Hair Type:
                  • Straight Hair
                   
                  4.0

                  Not sure about this product

                  By Yara

                  from Hoboken, NJ

                  About Me Minimalist

                  Verified Reviewer

                  Pros

                    Cons

                    • Greasy

                    Best Uses

                    • Thicker Hair

                    Comments about Kenra Professional Brightening Shampoo:

                    I received this product to test for free. I do not wash my hair often enough to have seen a difference in my own hair. According to the other reviews - I trust it does what it's supposed to though. I will be using it a bit more and I am excited to see results. It left my hair kind of rough the time I did use it.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Loved it!

                    By Product Junkie

                    from Havelock, NC

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use
                      • Oily Hair

                      Comments about Kenra Professional Brightening Shampoo:

                      Instantly brightened the color in my hair!

                      • Hair Type:
                      • Very Curly Hair
                       
                      5.0

                      I would certainly buy this product again!

                      By Kat

                      from Connecticut

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • color-treated hair
                        • Daily Use
                        • Oily Hair
                        • wavy hair

                        Comments about Kenra Professional Brightening Shampoo:

                        I use it once a week to keep my hair healthy. I definitely give my head a great massage and leave in the product for 3 minutes. Then I use the Kenra Conditioner product for brightening hair and I leave this product in for about 3-5 minutes and it rinses super soft!

                        • Hair Type:
                        • Wavy Hair
                         
                        2.0

                        A little limp

                        By Bbwalker84

                        from Ellenboro, NC

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Great Smell

                        Cons

                        • Doesn't Lather Well
                        • Flat hair

                        Best Uses

                          Comments about Kenra Professional Brightening Shampoo:

                          Left my hair limp and did not notice a big color change as compared to other brands I've used.

                          • Hair Type:
                          • Straight Hair

                          (0 of 1 customers found this review helpful)

                           
                          5.0

                          Amazing!

                          By Karina

                          from Martinsburg wv

                          About Me Minimalist

                          Pros

                          • Cleans Thoroughly
                          • Improves Hair Health

                          Cons

                            Best Uses

                            • Thinner Hair

                            Comments about Kenra Professional Brightening Shampoo:

                            If you have light hair this works amazing! I'm not much for hair products but all I can say is WOW! Worth your money! I have silver hair and after first month my hair gets brassy and doscoloured. This makes it go right back to silver

                            • Hair Type:
                            • Straight Hair

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            4 Questions | 6 Answers
                            Displaying questions 1-4
                            • Q:

                              Can this product be used on naturally gray hair? If so, what are the benefits of using it?
                              Asked on 2/1/2017 by Kacy from Central Indiana

                              1 answer

                              • Brand Expert

                                A:

                                Yes, this can be used on naturally gray. The benefits would be that it will tone out any unwanted warmth and also create vibrancy in your natural gray.

                                Answered on 2/7/2017 by Brand Expert from Kenra Professional
                            • Q:

                              I have medium blonde hair with light blonde highlights. Can the Kenya Brightening Violet Toning Shampoo as well as Conditioner be used on all hair colors?
                              Asked on 1/24/2017 by Curious from Oak Brook, IL

                              1 answer

                              • Brand Expert

                                A:

                                Yes, you can use the Brightening Collection on all hair types/color.

                                Answered on 2/6/2017 by Brand Expert from Kenra Professional
                            • Q:

                              is this brand sulfate and paraben free?
                              Asked on 1/7/2017 by princess from US

                              2 answers

                              • Brand Expert

                                A:

                                Yes.

                                Answered on 1/17/2017 by Brand Expert from Kenra Professional
                              • Brand Expert

                                A:

                                Yes.

                                Answered on 1/9/2017 by Brand Expert from Kenra Professional
                            • Q:

                              I have blonde balayage hair. Will this help keep away the brassy tones?
                              Asked on 1/7/2017 by TC from SD

                              2 answers

                              • Brand Expert

                                A:

                                Yes, Kenra Brightening Shampoo is a violet toning shampoo to help neutralize warm tones.

                                Answered on 1/17/2017 by Brand Expert from Kenra Professional
                              • Brand Expert

                                A:

                                Yes, this sounds like a perfect fit for cutting out any brassy, unwanted tones.

                                Answered on 1/9/2017 by Brand Expert from Kenra Professional
                            Displaying questions 1-4

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